Analysis Trends Premium

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1. WHO WE ARE 2. OUR BELIEFS 3. SOME TRENDS IN PREMIUM 4. OUR APPROACH


WHAT IS PREMIUM IN RUSSIA?


1. TRADITIONAL GOLD AND STONES...NEVER ENOUGH

48 LET’S TALK PREMIUM

FWDBrands


1. TRADITIONAL GOLD AND STONES...NEVER ENOUGH

49 LET’S TALK PREMIUM

FWDBrands


1. TRADITIONAL GOLD AND STONES...NEVER ENOUGH

50 LET’S TALK PREMIUM

FWDBrands


2. MODERN LET’S ADD SOME STYLE AND INTELLIGENCE

51 LET’S TALK PREMIUM

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2. MODERN LET’S ADD SOME STYLE AND INTELLIGENCE

52 LET’S | !"#$%&' TALK — PREMIUM ()*+,+ )' '&"-)*./# 0#"/#| 12 0#1 2009

FWDBrands


2. MODERN LET’S ADD SOME STYLE AND INTELLIGENCE

53 LET’S | !"#$%&' TALK — PREMIUM ()*+,+ )' '&"-)*./# 0#"/#| 12 0#1 2009

FWDBrands


WHAT IS PREMIUM IN RUSSIA?

PREMIUM JUST FOR PREMIUM


WHAT IS PREMIUM GLOBALLY?


PREMIUM MEANS SIMPLE, CLEAR, INFORMATIVE AND WELL-DESIGNED...

56 LET’S TALK PREMIUM

FWDBrands BBRAND


PREMIUM MEANS SIMPLE, CLEAR, INFORMATIVE AND WELL-DESIGNED...

BUT... 57 LET’S TALK PREMIUM

FWDBrands BBRAND


SINCE ALMOST EVERYBODY CLAIMS PREMIUM IN YOUR INDUSTRY...

58 LET’S TALK PREMIUM

FWDBrands BBRAND


SINCE ALMOST EVERYBODY CLAIMS PREMIUM IN YOUR INDUSTRY...

PEOPLE DON’T WANT JUST PREMIUM ANYMORE


WHAT IS PREMIUM GLOBALLY?

1. Premium because organic


WHAT IS PREMIUM GLOBALLY? 1. PREMIUM BECAUSE ORGANIC

61 LET’S TALK PREMIUM

FWDBrands BBRAND


WHAT IS PREMIUM GLOBALLY? 1. PREMIUM BECAUSE ORGANIC

62 LET’S | !"#$%&' TALK — PREMIUM ()*+,+ )' '&"-)*./# 0#"/#| 12 0#1 2009

FWDBrands BBRAND


WHAT IS PREMIUM GLOBALLY? 1. PREMIUM BECAUSE ORGANIC

63 LET’S TALK PREMIUM

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WHAT IS PREMIUM GLOBALLY?

1. Premium because organic 2. Premium because ethical


WHAT IS PREMIUM GLOBALLY? 2. PREMIUM BECAUSE ETHICAL

65 LET’S TALK PREMIUM

FWDBrands BBRAND


WHAT IS PREMIUM GLOBALLY?

1. Premium because organic 2. Premium because ethical 3. Premium because suitable


WHAT IS PREMIUM GLOBALLY? 2. PREMIUM BECAUSE ETHICAL

67 LET’S TALK PREMIUM

FWDBrands BBRAND


WHAT IS PREMIUM GLOBALLY?

1. Premium because organic 2. Premium because ethical 3. Premium because suitable 4. Premium despite...


WHAT IS PREMIUM GLOBALLY? 2. PREMIUM PRIVATE LABEL

69 LET’S TALK PREMIUM

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WHAT IS PREMIUM GLOBALLY? 4. PREMIUM PRIVATE LABEL

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WHAT IS PREMIUM GLOBALLY? 4. PREMIUM PRIVATE LABEL

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WHAT IS PREMIUM GLOBALLY?

1. Premium because organic 2. Premium because ethical 3. Premium because suitable 4. Premium is in PL


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