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Very currently offers £3.99 next day delivery and free next day Collect+ however some retailers have stepped ahead of the game, offering same day or free next day delivery. Amazon, trialled their first delivery by drone in December 2016 and the package took just 13 minutes to reach its destination. They are now working on offering 30 minute delivery to more customers using drones. Although this idea seems futuristic and unrealistic, Very as an entirely online retailer, are competing with department stores like John Lewis, where the consumer can take home their purchases immediately. Therefore, in the future they may need to look into offering faster delivery options such as using drones.

These are the results from our primary research, questionnaire, passers by in London (backed up with survey monkey responses) where asked if they would feel happy having their order delivered by drones. In which 16% said yes they would, although that seems a low percentage out of the 100 people asked, but that is taking into consideration that 52% of people have stated that they need more information before they would be happy to use drones. This therefore means that Very need to advertise and reassure their customers about drones and their safety and reliability.

Brands such as Topshop, Dior and North Face are already taking advantage of virtual reality incorporating it into their customer experience. Dior allowed customers to go backstage and experience the exclusivity of a catwalk show, and Topshop did the same to showcase their London fashion week runway. If Very want to enhance customer experience for their online target market then incorporating the technology of virtual reality would really benefit the brand as a whole. This can either be achieved by having pop up stores where customers can go in and use the VR headsets or Very could have VR ready videos embedded into their website so customers can use their own headsets in the comfort of their own homes. Technology- Virtual Reality

VR headset user numbers where at around 200,000 users in 2014 and with a whopping 450% increase, number of users in 2017 is predicted to soar to 90 million.