BIBLIOGRAPHY

Butler, S. (2015). Webhelp call centres for Shop Direct to close with 700 jobs lost. [online] the Guardian. Available at: https://www.theguardian.com/uk-news/2015/dec/03/webhelp-callcentres-for-shop-direct-to-close-with-700-jobs-lost [Accessed 3 Jan. 2017].

Coke partners,(2014). Share a Coke Names | Marketing Campaign | Coca-Cola GB. [online] Coca-cola.co.uk. Available at: http://www.coca-cola.co.uk/stories/share-a-coke [Accessed 17 Dec. 2017].

Reuters. (2013). Shop Direct makes first profit in a decade. [online] Available at: https://uk.reuters.com/article/uk-shop-direct-results/shop-direct-makes-first-profit-in-a-decade-idUKBRE99S0AU20131029 [Accessed 6 Jan. 2018]. VERY. (2018). Privacy Terms. [online] Available at: https://www.very.co.uk/content/slots/privacy-terms.page#safety [Accessed 20 Dec. 2017]. Shopdirect.com. (2018). Very and mobile drive accelerating growth at Shop Direct. [online] Available at: https://www.shopdirect.com/very-and-mobile-drive-accelerating-growth-at-shopdirect/ [Accessed 7 Dec. 2017]. Shopdirect.com. (2018) AMBITION ‘at shop direct we’ve got a clear ambition: to become a world class digital retailer. [online] Available at: https://www.shopdirect.com/home-page/company-page/about-us/structure/ [Accessed 16 Dec. 2017] MarketWatch. (2018). MarketWatch: Stock Market News - Financial News. [online] Available at: https://www.marketwatch.com/ [Accessed 13 Dec. 2017]. Rigby, C. (2018). John Lewis sees fast growth online and via mobile – but Waitrose ecommerce sales are down - InternetRetailing. [online] InternetRetailing. Available at: http://internetretailing.net/2016/03/john-lewis-sees-fast-growthonline-and-via-mobile-but-waitrose-ecommerce-sales-are-down/ [Accessed 28 Dec. 2017]. Mintel.com. (2018). Top of the online shops: online fashion clicks with 70% of Brits | Mintel.com. [online] Available at: http://www.mintel.com/press-centre/retail-press-centre/top-of-the-online-shopsonline-fashion-clicks-with-70-of-brits [Accessed 17 Dec. 2017]. Elkins, J. (1997). The object stares back. San Diego, Calif.: Harcourt.

Books;

Elkins, J. (1997) The object stares back. San Diego, Calif.: Harcourt.

Posner, H. (2015). Marketing fashion. London: Laurence King Publishing.

Jackson, T. and Shaw, D. (2010). Mastering fashion marketing. Basingstoke: Palgrave Macmillan.

Smith, P. and Zook, Z. (2011). Marketing communications. 5th ed. London

Journals;

Mintel.com. (2018). Top of the online shops: online fashion clicks with 70% of Brits | Mintel.com. [online] Available at: http://www.mintel.com/press-centre/retail-press-centre/top-of-the-online-shops-online-fashion-clicks-with-70-of-brits [Accessed 17 Dec. 2017].

Shopdirect.com. (2018) AMBITION ‘at shop direct we’ve got a clear ambition: to become a world class digital retailer. [online] Available at: https://www.shopdirect.com/home-page/company-page/about-us/structure/ [Accessed 16 Dec. 2017]

Very statistics; (2017) avalable at:https://www.shopdirect.com/reports-and-results/ Accessed Janurary 10th 2018

Websites;

Harrison, N. (2018). Very.co.uk and mobile growth drive 512% profit surge at Shop Direct. [online] Retail Week. Available at: https://www.retail-week.com/online-retail/verycouk-and-mobile-growth-drive-512-profit-surge-at-shop-direct-/5065581.article?authent=1 [Accessed 17 Dec. 2017].

Legislation.gov.uk. (2018). Consumer Rights Act 2015 - Explanatory Notes. [online] Available at: http://www. legislation.gov.uk/ukpga/2015/15/notes [Accessed 18 Dec. 2017].

Which? Consumer Rights. (2018). Consumer Rights Act 2015 - Which? Consumer Rights. [online] Available at: https://www.which.co.uk/consumer-rights/regulation/consumer-rights-act [Accessed 18 Dec. 2017].

The Telegraph. (2018). This data protection law change is happening. [online] Available at: http://www. telegraph.co.uk/connect/small-business/business-networks/bt/data-protection-laws-changing/ [Accessed 18th Dec. 2017].

Images.connect2.globalservices.bt.com. (2018). Cite a Website - Cite This For Me. [online] Available at: http://images.connect2.globalservices.bt.com/Web/BTGlobalServices/%7B9c182b74-4ea8-499e-86ad9fea3abeb45e%7D_dealing-with-new-eu-data-protection-regulation.pdf [Accessed 20 Dec. 2017].

VERY. (2018). Privacy Terms. [online] Available at: https://www.very.co.uk/content/slots/privacy-terms. page#safety [Accessed 20 Dec. 2017].

Surveymonkey.com. (2018). Sign into your account. [online] Available at: https://www.surveymonkey.com/ analyze/Hby29r43qMDRzEZhhSnaULgsmsBRP75TNr6uCj367k4NEFoK_2F_2BFLmivJeOZQlrjZ [Accessed 20th Dec. 2017].

Builtvisible. (2018). Very.co.uk: Technical SEO Case Study. [online] Available at: https://builtvisible.com/ourwork/very-co-uk/ [Accessed 21 Dec. 2017].

Shopdirect.com. (2018). Very and mobile drive accelerating growth at Shop Direct. [online] Available at: https://www.shopdirect.com/very-and-mobile-drive-accelerating-growth-at-shop-direct/ [Accessed 22 Dec. 2017].

U.K. (2018). Shop Direct makes first profit in a decade. [online] Available at: https://uk.reuters.com/article/ uk-shop-direct-results/shop-direct-makes-first-profit-in-a-decade-idUKBRE99S0AU20131029 [Accessed 22 Dec. 2017].

Stlukes.co.uk. (2018). St Luke’s | St Luke’s is a top 25 independent creative agency. The home of Agenda Setting Ideas.. [online] Available at: http://stlukes.co.uk/ [Accessed 10th January 2018].

Mindtools.com. (2018). The Ansoff Matrix: Understanding the Risks of Different Options. [online] Available at: https://www.mindtools.com/pages/article/newTMC_90.htm[Accessed 10th January 2018].

Euromonitor International Blog. (2018). Personalise It: A Top Consumer Trend for 2017. [online] Available at: https://blog.euromonitor.com/2017/09/personalise-top-consumer-trend-2017.html [Accessed 10th January 2018].