CONCLUSION AND RECOMMENDATIONS

CONCLUSIONS AND RECOMMENDATIONS

Shoppers are like fish who like to swim in waters full of hooks -(E James 1997) ’’ ‘‘

From the highlighted list on the previous page there are a wide range of recommendations that have been made throughout this report which some being for feasible and realistic than others. Here is the conclusion of a brief action plan for Very to improve their company and to bring them in line and hopefully overtake competitors.

Improve customer service- Customers are the first and foremost priority of a business, you may have a perfectly run business but without customers it will essentially fail. Some examples of reviews from customers are rather shocking, if Very wants to continue to thrive and improve then they seriously need to reconsider there approach to their customer services. As there is no physical store customers only way of contacting the company is via phone or email, and Very have decided to move their call centres to South Africa, causing issues with time differences, phone line delays, and language/accent barriers. It would be perfectly reasonable and responsible to suggest moving the call centres back to the UK and re employ the 450+ people who lost their jobs from the initial move.

After this has been completed Very need to retrain their employees so that they are all providing a high level of excellence in the customer service they provide, following this customer satisfaction will increase and cause the company to thrive.

Delivery -The next recommended step for Very would then to be to improve their delivery charges and times, they currently charge £3.99 for next day delivery which is quite steep considering Boohoo, Missguided and Pretty little thing all offer free next day delivery. If Very where to come in line with this free delivery then they will see sales increase as currently people will likely be put off by the £3.99 charge. Along the lines of delivery if drone delivery takes off then Very definitely need to get on board, being one of the first to offer it would create a unique selling point for a company that sells other brands items.

Targeting men- would be a good move for Very’s marketing strategy, to do this they could use a range of male celebrities as models, such as; Phillip Schofield, Marvin Humes and Anwar Hadid (Bella and Gigi’s younger brother) these three would cover a wide age range as well as Using Phillip and Marvin open us a opportunity to do mix sex shoot along with Holly Willoughby and Rochelle Humes.

CONCLUSIONS AND RECOMMENDATIONS

Incorporate VRThe seemingly most affective way to incorporate this into Very’s current position would be to open up pop up stores so that customers can go into store and try on the headsets and look at content such as insights and behind the scenes of photoshoots, examples of new lines, exclusive interviews with celebrities and other relevant content. This recommendation solves a number of issues, it means customers will finally get face to face interaction with employees, it will increase Very’s ‘foot traffic’ as well as keeping up with technology trends.

Using Younger female celebritiesAnother recommendation would be to use younger women to model. This would conclude in attracting younger female customers and would enable Very to market items of clothing for younger women. A good suggestion for celebrities they could use would be Georgia ‘Toff ’ Toffolo and Dua lipa, (pictured to the left) both girls are very widely in the public eye at the moment due to Dua Lipa’s new singles and Georgia’s new ‘Queen of the jungle’ status. By using these girls in campaigns it would attract a new wave of customers.