1 minute read
BRAND ESSENCE
from Situational Analysis
by Chloe.Butler
The photo below shows Sophie and her family, she is the 35 year old wife of Jason and a stay at home mum to 3 year old Maxine and 11 month old Daisy Sophie takes pride in her appearance and is very house-proud and will always make sure herself, her children and the house look beautiful Sophie’s hobbies include baking and cooking for the family, she also enjoys yoga and palates and regularly has friends round with their children for coffee mornings and play-dates. Sophie’s guilty pleasure is watching This morning and Loose Women whilst the children are at pre-school Sophie has a history of working in marketing and promotion for new must have products, and still remains to keep up with trends and have the latest fashions and gadgets.
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