SWOT ANALYSIS

Technological;

Very rely heavily on technology as it is their only channel to reach out to their customers. Therefore they need to be at the top of their game in terms of social media and compatibility with devices. They would loose a lot of custom if for example there website was tailored to also work on a smart phone. This may sound simple but there are still a lot of websites that cannot be operated properly on smart phone devices.

Legal;

There are lots of legal restraints that apply to selling products that affect the products Very sell, for example electrical items need to pass an electrical safety pat test before being sold, baby items or items for young children need to pass a rigorous test for chocking hazards and clothing must pass basic fire safety tests. In the case of the chocking hazards if there are items that are not specifically for babies or children but pose a risk must still be labelled clearly. For example a heavily beaded dress there is always a risk a bead may come off and therefore causing a choking hazard. Very have avoided one major law in the UK of the national living wage by moving their call centres to south Africa because they can get away with paying them less. If this was to be made public knowledge the likelihood is it would be highly frowned upon and classed as exploiting laws for cheap labour

Environmental; There is huge pressure at the moment for everyone to be more environmentally aware and to cut down on emissions, a major way Very use less emissions than say John Lewis is the physically of lacking in stores, Very does not have to provide heating, lighting, gas or electricity to any high street store.

(Shopdirect.com, 2018)