METHODOLOGY

The aim for this report is to analyse Very.co.uk (Very) as a brand in terms of its business growth, success factors barriers and its achievements. Issues within the company that need to be addressed will also be discussed. This report will also outline a review in detail of the current market environment and recommendations for future opportunities.

To support this report, primary research in the form of a questionnaire has been conducted. Research objectives consisted of discovering how well known Very is, people’s usage of the site compared to other department type stores, and whether people were aware of Very’s extensive range of other products such as jewellery, electronics and pet care. The questionnaire was completed by approaching people on the streets of London, in the busy Oxford Street as well as around Trafalgar Square, due to gaining a small sample size with this method the questionnaire was also put online in the form of Survey Monkey and was shared across social media platforms and completed by people through Facebook and Twitter. The sample size consisted of 25 people from London, supported with a further 100 on Survey Monkey. Please refer to Appendix.1 for the questionnaire used and Appendix.2 for the ethics clause used.