DESIGN
MANUFACTURE
RETAIL
Sofahouse speak to Cabinet Maker on their latest product developments.
La-Z-Boy UK is set to return to the January Furniture Show with not one but two new product categories.
A first look at the upcoming January Furniture Show with a focus on what’s new for 2019.
14th decemBER 2018 £3.75 l
first issue: 1st July 1880
cabinet-maker.co.uk
HEALTHY GROWTH IMAGINE BUNK MATTRESS By Silentnight
t. 01291 645080 f. 01291 645099 GLO BAL FURNITU RE ALLIANCE LTD GLOBAL FURNITURE ALLIANCE LTD e. sales@gfa.uk.com www.gfa.uk.com
Livia
Swivel Recliner & footstool
Unit 11 Severn Link Distribution Centre, Newhouse Farm Industrial Estate, Chepstow, Monmouthshire, NP16 6UN Unit 11 Severn Link Distribution Centre, Newhouse Farm Industrial Estate, Monmouthshire, NP16 6UN VAT Number - 840 4730 45 Chepstow, Company Registration Number - 0510 1350 VAT Number - 840 4730 45 Company Registration Number - 0510 1350
Elegant and laidback in appearance, the Livia features supple and comfortable cushioning making it a must have for any modern setting. A reclining handle conveniently located under the right arm, brings the chair to your desired reclining position. Choose from a wide range of colours in plush material including black, cherry, grey and lagoon. Accompanied with the Livia swivel recliner is a matching footstool which is specifically angled for comfort.
See me @ The January Furniture Show! Hall 5 - Stand E40
DAN SQUIRES
CABINET-MAKER.CO.UK 01223 846 825 PUBLISHER Stewart Rickersey stewart@cabinet-maker.co.uk EDITOR Dan Squires dan@cabinet-maker.co.uk PRE-PRESS PRODUCTION Tim Morriss tim@cabinet-maker.co.uk SALES Sharon Rickersey Operations & Sales Manager sharon@cabinet-maker.co.uk Kacem Ellabbar kacem@cabinet-maker.co.uk
Subscription prices Cover price for a single print copy £3.75 Published weekly; 48 issues per year Subscribe online at www.cabinet-maker.co.uk P&P extra. VAT will be charged where applicable. Refunds on prepaid subscriptions will only be provided at the publisher’s discretion. Issue no 6100 published by Information Publications Ltd, Suite 15 Brunts Business Centre, Samuel Brunts Way, Mansfield, NG18 2AH VAT No: GB 945225521 © Information Publications Ltd. All rights reserved. No part of this publication may be reproduced, or transmitted in any form or by any means, electronic or mechanical including photocopying, recording, or any information storage or retrieval system without the express prior written consent of the publisher. We regret we cannot be liable for the safe custody or return of any solicited or unsolicited material. Contributors are advised to keep copies of all materials submitted.
The high street still appears to be a cold place for shoppers with footfall continuing to decline during November. That’s what the overall figures from the latest BRC-Springboard Footfall and Vacancies Monitor stated, as footfall fell by 3.8% on the high street alone. Retail parks and shopping centres equally suffered with declines of 1.4% and 3.8% respectively. The downturn proved to be what the industry was expecting; especially in a month that sees the online promotion ‘Black Friday’ take centre stage. It’s best not to read into this data too much as the busy festive period is now upon us – which is hopefully going to buck the trend of the last few months. The evidence of this has already emerged with the last week of November experiencing an uplift in shopper numbers taking to the high street. Despite the overall monthly figure being down, on a weekon-week comparison, footfall rose by 1.3%, with all three destinations recording an uptick by 1.4% on the high street, 0.5% at retail parks and 1.7% at shopping centres. This indicates that perhaps a positive period is beginning for retailers, and with late-night shopping — added with the visual surroundings of Christmas lights up and down town centres — the outlook ahead of Christmas remains optimistic. The view of ‘creating an atmosphere’ could be the key in luring shoppers into physical destinations. Retailers that also look to kit out their stores for the festive period may benefit from the season of goodwill further.
Creating an atmosphere is also key when exhibiting at shows and, with AIS and JFS around the corner, businesses up and down the country are adding final touches to their long-planned stands. This week’s editorial features a first look at both upcoming shows that are looking to start 2019 with a continued sense of optimism. It is an exciting time when a show approaches as it gives businesses involved a strong platform to show off all projects they have been working hard on. With that in mind, this week also features the latest developments from Hydeline, GFA, La-Z-Boy and Sofahouse ahead of the January Furniture Show, as well as an insight from testing house SATRA, who are celebrating a century of testing. To round off the issue, Land of Beds’ Mike Murray shares his views on product packaging, further highlighting how as an industry that is keen to be more sustainable in its practices, perhaps attention should now turn to environmentally-friendly packaging operations. If you have any views on this topic, don’t hesitate to get in touch or if there is anything else you wish to share, the floor is open to hear your voice.
Dan Squires Editor
The opinions and views expressed in Cabinet Maker are not necessarily those of Information Publications Ltd. Being subject to the Advertising Standards Authority guidelines in place at the time of going to press, all data submitted by advertisers and contained in their advertising copy is accepted by Information Publications Ltd in good faith. ISSN: 0964-4199 Registered as a Newspaper at the Post Office.
RETAIL MANUFACTURE DESIGN
to Cabinet Sofahouse speak latest product Maker on their s. development
14th decemBER
TRADE ASSOCIATION MEMBER
TRADE ASSOCIATION ASSOCIATE MEMBER
TRADE ASSOCIATION REPRESENTING THE INDUSTRY
2018 £3.75 l
to the January is set to return La-Z-Boy UK but two new with not one Furniture Show product categories.
first issue: 1
st
July 1880
the upcoming A first look at Show with a January Furniture new for 2019. focus on what’s
cabinet-maker.co.u
k
British Furniture Manufacturers British Furniture Manufacturers British Furniture Manufacturers
HEALTHY GROWTH IMAGINE BUNK MATTRESS SILENTNIGHT
w https:/www.silentnight.co.uk MATTRESS IMAGINE BUNK By Silentnight HEALTHY GROWTH
Silky touch
Anti-fingerprint
Scratch resistant
Super matt finish
Easy repair
INSIDE THIS WEEK’S ISSUE
06
NEWS
FEATURES IN THE ZONE
24
Cabinet Maker takes a first look at the upcoming January Furniture Show to find out what’s new for 2019.
SEIZE THE OPPORTUNITY
32
Global Furniture Alliance (GFA) discuss their preparations ahead of the January Furniture Show.
AT THE HELM
36
Michael Sheedy, European sales manager at Hydeline, reveals their JFS show plans following a year of rapid growth.
SHOWTIME
38
Peter Mallinson, AIS merchandise director, speaks to Cabinet Maker about the forthcoming AIS Furniture Show next year.
GOING BOLDLY INTO 2019
40
La-Z-Boy UK is set to return to the January Furniture Show with not one but two new product categories.
42
MODULAR MOMENTUM Kevin France, Sofahouse speak to Cabinet Maker on their latest product developments.
100 YEARS STRONG
44
SATRA celebrates 100 years in business and 21 years of furniture testing.
LAST WORD
50
40
Mike Murray, managing director at Land of Beds, has the Last Word.
42
32
NEWS
NEWS IN BRIEF NEW STORE OPENING Irish furniture retailer Michael Murphy Home Furnishings has announced the opening of its new store in Dublin. Officially launching at the end of November 2018, the new space is located on Blanchardstown Retail Park in Blanchardstown and becomes the businesses third Dublin store.
Rebrand announcement Furniture manufacturer Hyder Living has rebranded its company to H Living to create clear space between its tradition as a bed supplier and its future as a bed, sofa and contract furniture specialist. The new brand gives improved scope for future product developments and will be officially unveiled at the January Furniture Show.
Thailand entry
STOLEN SOFAS
Danish furniture brand JYSK has announced the opening of its first store in Thailand. The opening, which is based in a shopping centre in Ratchapruk in the capital city of Bangkok, is the first of six to launch and will be operated by its local franchise partner, Boonthavorn Group. The move into Thailand becomes the retailer’s 51st country.
Furniture retailer DFS suffered a break-in at its store near Burton, with thieves getting away with a number of sofas. Leicestershire Police confirmed an investigation into the burglary is under way and have appealed for anyone with any information to come forward. Four people smashed into the store and loaded furniture onto a van.
RETAIL
Shares fall at boxed mattress business Shares in boxed mattress brand eve Sleep declined on 6 December after the retailer said it had secured subscribers for £9.9m worth of new shares, significantly lower than the previously announced £15m fundraising plan last month. eve Sleep shares were trading down around 20% at 11.75 pence each on that Thursday evening, according to the London Stock Exchange. Woodford Investment Management Ltd has indicated that it intends to subscribe for up to £8m of new ordinary shares of 0.1p each in the capital of the company at a price of 10p per share, whilst Paul Pindar, chairman, has indicated that he intends to subscribe for approximately £1m of new shares. James Sturrock, CEO, has indicated that he intends to subscribe for approximately £20k of new shares, while Channel 4, which provides advertising services to the company, has indicated that will take £0.9m of new shares. On 15 November 2018 eve Sleep announced its intention to raise approximately £15m of new equity. Since then, the company has been in discussions with existing and potential new investors to secure new funding. Eve added that it has also received other indications of potential interest from existing and new investors, and remains in discussion with a number of other potential investors. These conversations ‘will remain ongoing whilst the company undertakes the Whitewash process’. The business further added an update on trading, stating that it continues to perform strongly with a ‘very good Black Friday period’. Unaudited revenues for the 11 months to 30 November 2018 were approximately £33m and, therefore, the company continues to anticipate that it will deliver revenues above market expectations for the year end 31 December 2018. Commenting, James Sturrock, CEO of eve Sleep, said: “Whilst the fundraise is not yet completed and is subject to a short delay, the Board remains confident of delivering the investment from existing, new and potentially strategic investors which is required to deliver the business strategy. We look forward to putting the business on a stronger footing with a view to establishing eve as a leading sleep and well-being brand.”
w www.evesleep.co.uk
Planning application A furniture shop in Orford could be transformed into a nursery following a planning application. Permission has been requested to convert World of Furniture, which is situated on Lythgoes Lane, into a nursery run by Dunky’s Day Nursery. Warrington Borough Council is currently reviewing the application.
Colour of the year Pantone has just announced its 2019 colour of the year, which is Living Coral. Pantone describes it as “an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge”, with the colour inspired from furniture and décor trends.
MANUFACTURE
NEW BESPOKE FURNITURE BUSINESS LAUNCHES A new furniture manufacturing business, Sabin Furniture, has been launched in Rotherham by father and son team Lee and James Sabin. The duo received support and investment of £500 from the UK Steel Enterprise (UKSE) Kickstart Fund. The business operates out of its headquarters on Bolton Road Business Park and gained funding to allow the business to purchase tools and launch an initial marketing campaign.
w www.uksteelenterprise.co.uk 14th December 2018 | 06
FURNITURE TESTING AND CERTIFICATION
SATRA carries out a wide range of physical, chemical and flammability testing and is ISO 17025 UKAS accredited. Expert technical advice on UK and European standards and the mandatory tests for domestic and non-domestic upholstered furniture, to comply with the Furniture and Furnishings (Fire) Regulations for flammability. SATRA Diamond Product Certification available for products that meet extra quality standards.
www.satra.com furniture@satra.com Tel: +44 (0)1536 410 000
COME AND VISIT US AT THE JANUARY FURNITURE SHOW
HALL 3 STAND L64
NEWS RETAIL
MANUFACTURE
Upholstery retailer looks to the future following loss
BED MAKER LAUNCHES NEW CHILDREN’S RANGE
Upholstered furniture retailer Sofa.com has reported rising losses as turnover remained static. According to its latest filed accounts for the year ended 28 February 2018, total sales stood at £28.8m. Gross profit also experienced a decline of 3% to £15.8m from £16.3m, whilst pre-tax profit losses widened to £40.9m from a loss of £19.9m the previous year. Stated within its report, Sofa.com said that trading had been impacted by the ‘uncertain market conditions’, which resulted in an impairment loss of £23m on tangible assets and £3.8m on fixed assets in exceptional charges during the year. During the year, the retailer opened one new showroom in Guildford as well as three pop-up stores, whilst also cementing a concession partnership with House of Fraser. To date, this partnership has seen the launch of eight concessions with plans to develop this further. Sofa.com also confirmed that it plans to refine its product range and develop new fabrics.
w www.sofa.com
MANUFACTURE
FOAM SUPPLIER GROWS UK SALES Belgium-based international polyurethane foam manufacturer Recticel SA has reported a growth in UK sales, although profits fell into the red. According to its latest filed accounts for the year ended 31 December 2017, total UK sales rose 10.3% to £133.8m from £121.2m in 2016. Gross profit fell 21.8% to £19.7m from £25.2m, whilst its pretax profit of £9.5m recorded last year experienced a significant decline to a loss of £2.3m. Stated within its report, the business had made one-off costs of £7.4m in relation to claims from customers, associated costs and costs arising from a supplier issue, as well as another oneoff cost of £940,000 relating to claims against another supplier. Recticel added that turnover increased in both its Flexible Foam and Insulation businesses, whilst raw material costs led to an expected decline in gross profit margin. During the year the company was one of many suppliers across Europe that was impacted from chemical producer BASF’s announcement indicating that, between 25 August 2017 and 29 September 2017, polluted toluene diisocyanate (TDI) – more particularly Lupranate T80 A – was supplied to its customers from its plant in Ludwigshafen.
Bed manufacturer Silentnight has launched its Healthy Growth mattress range, designed to aid children’s development through a great night’s sleep. To support the launch, the company has commissioned research with the University of Sheffield and the University of Leeds to consider the effect of bedtime routines for children aged between six and 11 years-old. It is the first major UK study to characterise children’s sleep habits. Healthy Growth, by Silentnight, is foam free and chemical treatment free, and is said to be the mattress you can trust to give your child the very best start in life. The new collection adds to the company’s range of eco-friendly mattresses. Silentnight’s Eco Comfort fibres™ that are made from recycled plastic bottles, ensure a refreshing and healthy night’s sleep that are great for the environment too. There are a number of factors which can result in poor sleep for children, including technology. Silentnight’s study found that simply having tech devices in the bedroom can impact sleep. Using technology an hour before bed can lead to a sleep debt of 121 hours a year for children as young as six, while 60 per cent of those in this age group who don’t use technology before bedtime are getting around 20 minutes extra sleep a night. On average, children slept 60 minutes less if technology devices were in the room, compared to those who slept in a tech-free zone. Steve Freeman, managing director of Silentnight, said: “As part of our commitment to a better night’s sleep for all the family, we have launched the Healthy Growth range for children. “Using our latest technologies, we’ve developed a range of mattresses, which we’re certain will help children to enjoy a comfortable and refreshing night’s sleep.”
w www.silentnight.co.uk
RETAIL
Independent unveils expansion plan Independent furniture retailer The Sofa Group has announced plans to relocate into a larger site. The Sofa Group currently operates out of its store on Market Street in Barrow, but confirmed it will move to a new unit in the town claiming to be ‘the best site in the area’. The company confirmed the move through social media, stating: “The Sofa Group are moving to a bigger and better premises in Barrow, the best site in the area. Shop in style in our new designer store.
BASF withdrew unprocessed TDI and foam blocks during the period. It also changed the production process to prevent the same thing occurring in the future.
“What’s new? Our gallery lighting department, accessories for the home, designer furniture, outdoor furniture, oak furniture, Italian leather sofas, recliner sofas, bespoke sofas and more. Our new sofa experience will be worth waiting for.”
w www.recticel.com
w www.thesofagroup.com
14th December 2018 | 08
DANISH DESIGN DANISH PRODUCED
WE’RE EXHIBITING AT
NEC 20-23 JAN 2019
DESIGNED AND MANUFACTURED IN DENMARK
WWW.SKOVBY.COM
NEWS MANUFACTURE
FIRA INTERNATIONAL UNVEIL BRAND NEW LOOK
FIRA International has a new identity
For No.1 comfort at night…
FIRA International has unveiled its new brand identity, following the acquisition of the business by Element Materials Technology (Element) last year. This announcement coincides with significant investment into furniture testing capacity within FIRA International’s UKAS accredited facilities in Stevenage. The new look for FIRA International now complements that of the wider Element business, bringing the organisation closer to its parent company identity. Commenting on the rebrand, Phil Reynolds, general manager at FIRA International, said: “Since the Element acquisition we’ve been working very closely behind-the-scenes to successfully integrate our business. “It has been critical for us to do this in a way that enables FIRA International to benefit from further investment to ensure that we continue to be in a position to meet the needs of all our customers, whether this be for furniture testing, consultancy or inspection and repair services. “Within the testing business, last month we opened our newlyexpanded flammability laboratory, which has doubled our capacity. Previous to this, additional equipment was installed for structural testing and further expansion in this area will continue into 2019. “We’re very excited about the new look for FIRA International and, more importantly, the benefits it will bring to our customers. “The more distinctive look will also help us to differentiate between the Furniture Industry Research Association (FIRA) and FIRA International. FIRA will retain its current purple branding and logo, and FIRA International will continue to be the service provider to the Research Association.” FIRA International’s product and installation certification programme, FIRA Gold, also has a new look, while the technical requirements of the scheme remain unchanged. The same applies to the FIRA Ergonomics Excellence Award, which has also undergone a refresh. FIRA International also confirmed that the introduction of its new brand identity does not affect the validity of existing test reports, assessments or certificates previously issued, and customers can continue to use these documents as before. Anyone from across the furniture industry, who wishes to see first-hand the new look at FIRA International and the results of the expansion programme, is invited to attend an open day being held at the UKAS-accredited facilities in Hertfordshire on 21 February, 2019.
www.la-z-boy.co.uk
w www.fira.co.uk/training
MANUFACTURE
FURNITURE MANUFACTURE PROPOSES FACTORY CLOSURE The management of furniture manufacturer Godfrey Syrett has confirmed it is ‘exploring different options’ to secure the future of the business. As part of this review, it is understood that the company plans to close its factory at Langley Moor, Durham, which could affect around 60 staff. In a statement to Cabinet Maker, a spokesperson for the business said: “The management team at Godfrey Syrett has been exploring different options to secure the future of the business and the high-quality service it provides to its customer base. “However, significant changes are required if the business is to survive and prosper in the future. I can confirm that we have entered a consultation process with employees at the Langley Moor site but cannot comment on the detail for legal reasons.”
w www.godfreysyrett.co.uk
RETAIL
Shopper numbers still worrying retailers High street footfall continued to fall during November, marking a fourth consecutive month of decline. According to the latest BRC-Springboard Footfall and Vacancies Monitor for November 2018, overall footfall fell by 3.2%. High street footfall declined 3.8%, a significant fall on October’s decline of 2.3%. This was the largest decline since April 2018, when it fell by 4%. Northern Ireland was the only region to see growth of 4.1%, a small increase on the previous month of 4.0%. The East Midlands and the South East suffered the deepest declines in this location, falling by 6.5% and 6% respectively, making this the sixth month of consecutive decline for both regions. Retail parks experienced a decline of 1.4% in November, down on last year, when footfall increased by 0.5%. Shopping centres saw a continued fall in footfall of 3.8%, a deeper decrease than the 3.3% decline of last month. November 2018 is now the 20th month of consecutive decline. Overall, Northern Ireland sustained its growth of 2.7%, similar to the previous month, and was, for the second consecutive month, the only region to show growth. The East, South East and East Midlands experienced the deepest declines of 5.6%, 4.8% and 4.7%, respectively. Helen Dickinson OBE, chief-executive BRC, said: “Footfall continued to decline as consumers stayed away from the high street in November. With one-in-every-three-pounds of non-food purchases made online last month, Black Friday accelerated the movement from in-store to online in the lead up to Christmas.”
w www.brc.org.uk
Live life comfortably, night & day.
Your customers want the very best in comfort, whatever the time of day. Who better to provide impossibly luxurious beds than the makers of the No.1 selling recliner? Visit us at the January Furniture Show in Hall 5, Stand E32 to ďŹ nd out more about our new premium beds and mattresses.
www.la-z-boy.co.uk
BS3488_ La-Z_boy_Cabinet Maker A4_DPS_7/12_AW_01.indd 1
Armstrong bed frame
07/12/2018 15:17
NEWS RETAIL
MANUFACTURE
Retail sales at seven-month low
FURNITURE MAKER CONFIRMS FACTORY MOVE
UK retail sales rose in November although the figure was at its lowest rate in seven months.
Cabinet manufacturer and teak specialist Nathan Furniture has moved all its furniture production to a new factory in Indonesia.
According to the latest BRC - KPMG Retail Sales Monitor November 2018, total sales increased by 0.5% year-on-year, with like-for-like sales down by 0-.5%.
Nathan has been working with Danwood in Semarang since 2008, including the production of its entire Shades range since 2011. It opted to move all manufacturing to the facility and now has its own dedicated unit at the facility, across the road from the main plant.
Non-food retail sales were flat at 0.0% over a three-month average. Helen Dickinson OBE, chief executive, BRC, said: “November 2018 cemented Black Friday as an increasingly digital event, with a record one-in-every-three-pounds of non-food purchases made online during the month. Black Friday week itself was bigger than last year, but did little to lift the overall pace of spending, with sales growth in November falling to its lowest rate in seven months. “Weak consumer demand and falling confidence mean that retailers are in for a nerve-wracking run up to Christmas. Conditions in the industry have been particularly tough since the vote to leave the EU in 2016 and the current uncertainty has only compounded the challenges. Unless the UK can secure Parliamentary agreement for a post-Brexit deal that ensures frictionless, tariff-free trade, consumers are likely to face higher prices and less choice.”
w www.brc.org.uk
RETAIL
Former furniture store owner fined Failure to develop a former prominent Accrington building has resulted in the owner being fined in court. Former Barnes Furniture store owner and now property developer, Sharaz Manzur, was found guilty of failure to comply with a section 215 notice, requiring him to carry out works to the property on Church Street in Accrington. Mr Manzur has planning permission to turn the building into flats, but Hyndburn Borough Council took him to court after he failed to progress in satisfying the planning conditions, and it issued a notice requiring him to carry out repairs. Repairs included replacing damaged rendering, replacing windows and repairing the roof. Mr Manzur failed to carry out the repairs and was found guilty in court and ordered to pay £569, as well as facing further fines of £100-per-day for every day the work required remains incomplete. Council leader, Councillor Miles Parkinson, said: “This former Barnes Furniture Store is a prominent building in Accrington and we have given the owner many chances to improve it, but when he failed to do so the Council had no choice but to take legal action. “We will continue to do our utmost to get the owner to bring this property up to standard.” The property was home to Barnes Furniture for 30 years until it closed down in 2005.
w www.hyndburnbc.gov.uk 14th December 2018 | 14
Nathan managing director Nicholas Radford said the move has helped lead times and reliability, as well as increasing the quality finishes and range of products it can now offer. Nicholas explained: “Consolidating all of our production to a single, extraordinarily well-run factory has improved several parts of the business. One of the unique features for a Far Eastern factory is the level of staff training and mentoring, which goes alongside the physical investments. “In the UK we were constantly trying to find ways of reducing materials and labour to keep the costs down, now we are doing the reverse and the product we are producing has never been better. “And that’s a key thing about this — it’s not about producing the furniture cheaply, rather the combination of factors such as the state-of-the-art machinery and highly-skilled workforce that allows us to do more with the pieces and build to a higher specification. “It has also enabled us to increase our ranges and the variety of style finishes. Now we need to educate our customers of what is possible and give them the confidence that Nathan can do things they may not have historically associated with our traditional brand. “Quality has always been our biggest priority. Previously, to keep quality high we’ve had to work on finishing items in the UK after they’d arrived from different factories. “One example is cabinet doors, which were prone to twisting and warping. It’s a problem that has now been engineered out by using RF (radio frequency) Presses to laminate the styles and then over-veneering. To the consumer there is no difference in the look, but doors constructed like this will be far stronger and more durable. The cost of doing in this in the UK would not have been possible.” Nathan Classic was designed nearly 50 years ago, but with the improved CNC (computer numerical control) machinery and production techniques, it’s revolutionised the way doors are made. They are still made to the same design with four individual matching veneered panels in every door from the same flitch. However, the engineering improvements allows Nathan to produce small batches almost to order, instead of larger runs to make it more economical. Nicholas added: “This wasn’t a knee-jerk move for us — we’ve been working with the factory since 2008. We’ve had various pieces and ranges made elsewhere, but we’ve always found the quality and consistency from Danwood to be excellent. “We’ve always insisted on using the best materials possible, and as the best teak is grown in south east Asia, and in particular Indonesia from sustainable plantations, it makes sense to use a factory based there.”
w www.nathanfurniture.co.uk
Mason and Pearl supply a contemporary range of modern designer upholstery available from stock at our West Midlands warehouse. We will be launching over 15 brand new designs at the January Furniture Show 2019 Please contact us for more information or to be put in touch with your local sales agent Next day collection from stock at our West Midlands warehouse No minimum orders Direct home delivery service to UK and Ireland
Hall 1 Stand 1-A80 t: 0116 4422363 e: info@masonandpearl.co.uk w: www.masonandpearl.co.uk
NEWS RETAIL
MANUFACTURE
Mobility specialist praised
HELPING SMES SUPPORT DISABLED WORKERS Together with its EU partners, the British Furniture Manufacturers (BFM) is going one step further to help companies within the furniture sector who employ disabled workers. The aim of the SupportAbility project is to train managers across SMEs and provide them with the knowledge of adaptations that may be needed when supporting an employee with a form of disability. Last week was the pilot course and the first test of this E-learning project. After two years of research and collation of the course, it was found that activities that lead to inclusion are currently supported and encouraged due to a range of national and international policy developments. This includes an underpinning policy and strategy adopted by the United Nations. A picture emerged that while activities are taking place and commitments are real, much more needs to be done if the aims of the United Nations Convention on the Rights of Persons with Disabilities are to be achieved. Barriers to employment still need to be eliminated.
Carl Drake and Simon Weston Harrogate-based mobility company Rise Furniture and Mobility has been named ‘Most Outstanding Mobility Retailer in North Yorkshire for 2018.’ The mobility business has also been highly commended for ‘Best Customer Service’ at the British Healthcare Trades Awards, at Alton Towers Hotel and Spa in Staffordshire, held last month. Falklands veteran Simon Weston CBE presented Carl Drake, managing director, with the Highly Commended Best Service award at the UK healthcare’s annual glittering awards ceremony. Earlier this year, the Harrogate mobility retailer was crowned National Retail Business of the Year, the first and only mobility company, ever to win the prestigious award. Commenting on its success, Carl said: “This has been a remarkable year and we’re extremely proud our hard work has been recognised.”
w www.risemobility.co.uk
MANUFACTURE
INDUSTRY EVENT EXPANDS MATTRESS PRODUCTION Furniture industry event interzum has further expanded its offering with a new Innovation hub.
However, SMEs can find including people living with disability a particular challenge due to a lack of information, resources and infrastructure to give the very specific help they may require over and above the broad generic community values provided in an SME environment. From these findings, SupportAbility has created a pilot course coordinated between six partners and students from Spain and managers from the UK furniture industry (BFM members) who participated. The pilot course, which consists of activities that lead to the inclusion of people living with physical disability, learning difficulties and people with a history of mental illness, was held in mid-November, with a second week in February 2019 to review, conclude and make recommendations. Between these on-site courses an e-learning platform has been created to teach participants the fundamentals needed when employing those with a form of disability over four modules, with a test relating to each. Among the students attending the November pilot course were six British employees from companies in the furniture industry, including Hypnos and WEBS Training, along with six carpentry/ furniture students from areas across Spain. The pilot course has also become an accredited course by OAL, which means each participant will be presented with a certificate on successful completion of the SupportAbility pilot. One of the tasks during the pilot course was asking the group to think of one word to define the process in its entirety, and the word that was presented was equality. This was a testament to the hard work that each partner has put in from the UK, Spain, Turkey and Portugal. The basis of the course is to remind employees about equality, to teach this to the entire workforce, and to learn how to support every employee with any adaptation necessary, whether it be physical or emotional.
The subject of the production of machinery and components for mattress manufacturing is expanding out of Hall 9 into Hall 10.1.
On the success of the ongoing pilot course, Jackie Bazeley, representative of BFM in the project, said, “The course has been both exciting and thought provoking for the students, enabling them to really understand the difficulties disabled individuals have to overcome in the workplace.”
This underlines the important, thematic linking function played by Hall 10.1. The concept is topped off by the cutting and sewing areas in Hall 10.1.
Any company that intends to have a strong, happy workforce should consider asking their managers to enrol on the SupportAbility course.
w www.interzum.com 14th December 2018 | 16
w www.supportability.eu
DESIGN
Inspire a young designer The Furniture Makers’ Company has launched a Christmas fundraising campaign and is asking for the entire furnishing industry to sponsor a School Design Prize, giving the gift of inspiration to a design student this festive season. The School Design Prize was launched in 2014 to raise awareness of the furnishing industry among school children. The prizes are posted to schools around the country with a certificate for design & technology teachers to present to their most outstanding student. All of the winners of the School Design Prize are then put forward to a national competition and invited to exhibit at the annual Young Furniture Makers exhibition in October. This year the charity has a target to give 700 prizes to 350 schools around the UK. For a donation of just £50 (+ VAT), the charity will send a school two prizes to reward an outstanding male and female. Hayden Davies, Master of The Furniture Makers’ Company, said: “The government’s focus on growing the economy and raising productivity by increasing the number of people studying Science, Technology, Engineering and Mathematics (STEM) has meant a reduction in funding for the arts and fewer students being directed toward designs & technology. For less than a festive evening out, you can help young people learn more about our dynamic industry by sponsoring a School Design Prize.”
w www.furnituremakers.org.uk
Albany
Have you ordered the new Albany Electric Riser Recliner yet, as this is proving to be extremely popular? It is one of the softest, most comfortable Riser Recliners ever, with carefully designed three-pillow back , stylish wings and soft pillow arms. Offered in the full, extensive range of over 150 Soft Covers it is available in the usual four sizes from Petite to Royale, with a lower seat height on the Small size for those of shorter build.
Sherborne Upholstery Limited Pasture Lane, Clayton, Bradford, West Yorkshire, BD14 6LT, England.
Telephone: 01274 882633 Fax: 01274 815129
sales@sherborne-uph.co.uk www.sherborneupholstery.co.uk
14th December 2018 | 17
NEWS RETAIL
MANUFACTURE
Property group unveils store acquisition cost
MANUFACTURER WINS SAFETY AWARD
Property group Panther Securities PLC has revealed the cost behind the purchase of both Palmers stores. Detailed in its latest trading update, Panther acquired both Palmers Department Stores property freeholds in Great Yarmouth and Lowestoft for sums of £1.5m and £850,000 respectively. In a statement, Panther said: “These properties meet the group’s criteria in that there is good short-term income and substantial property value, and we feel that in the medium to long-term we can realise strong growth via potential alternative uses. Since we completed our purchases, Beales have taken assignment on both leases. “Beales were previously in discussions with Palmers, but broke off discussions when the management buyout of Beales was being arranged and picked up these discussions again at a later stage and completed the assignment. “We believe that the assignment is beneficial for the Panther group as we obtained better security, plus there is a likelihood that Beales will aim to trade from these premises for more than the existing lease term.” Furthermore, Panther also confirmed the acquisition of another property freehold of the Debenhams Department Store in Dumfries for a sum of £1.1m.
w www.pantherplc.com
MANUFACTURE
BUSINESS COMPLETES PRE-PARK SALE Joint Administrators Howard Smith and David Costley-Wood from KPMG have completed the pre-pack sale of contract furniture business Pure CF Limited in a deal that has saved 87 jobs. The Stone-based Company supplied contract furniture to the hospitality and leisure industry in the UK and exported its products to the USA and Middle East. Joint administrators were appointed on 13 November 2018 after the business suffered from unsustainable cashflow problems due to ongoing challenges in the casual dining and wider hospitality sector. Upon appointment, the administrators immediately facilitated a pre-pack sale of business and assets of the company to Pure Contract Furniture. The sale saw all 87 staff employed by the company transfer to the purchaser. It will continue to operate out of its site in Stone, Staffordshire. Howard Smith, joint administrator and associate partner at KPMG, said: “Following consultation with Pure CF, and without any other concrete offers for the business, a prepack sale presented the best option to safeguard roles and move forward. The deal will enable the business to continue trading with confidence and target new opportunities for growth.”
w www.purecf.com 14th December 2018 | 18
Slumberland was a winner at the 2019 Mother & Baby Awards Bed manufacturer Slumberland was presented with the Best Safety Product accolade at the 25th 2019 Mother & Baby Awards. Its Slumbertime Luxury Pocket Sprung Cot Mattress was highlighted by the judges for its chemical-free cover, breathability and UK manufacturing. Sponsored by ASDA and George, the awards were held at London’s Westminster Park Plaza to highlight the best baby and pregnancy products. Paul Little, Steinhoff UK Beds’ sales and marketing director, said: “Winning the award is an amazing achievement because it recognises our mattress as the best in the industry for safety. We developed the Slumberland cot mattress collection around breathability, practicality and of course safety, keeping the sleeping surface free from all Fire Retardant chemicals. “Winning the gold award for Best Safety Product is not only a true testament to the quality of our product, but it gives the seal of approval new parents are looking for when choosing the safest mattress for their little one.”
w www.slumberdream.co.uk
RETAIL
Rogue mattress traders warning Gloucestershire Police has issued a warning over rogue traders trying to sell mattresses. Numerous reports have been made to the police of people receiving cold calls in the town of Tetbury, targeting the Romney Road area. Police said that two men have been reported trying to sell the mattresses for ‘free’ and then upping the price to £199. It is suspected the foam mattresses are stolen and residents are advised not to deal with the men if approached. The two men are driving a Silver Toyota van with the registration RX18UXR.
w www.gloucestershire.police.uk
aQO RETAIL
DESIGN
Furniture retailer confirms board appointments
Industry event looks to explore living spaces
Upholstered furniture retailer DFS has announced the appointment of Jo Boydell and Steve Johnson as independent non-executive directors of the company.
Organisers of industry event interzum have announced a new platform for the ‘living spaces of the future’.
Both Jo and Steve will be members of the Audit, Nomination and Remuneration Committees, and start with immediate effect.
From 21 to 24 May 2019, the international trade fair in Cologne presents new possibilities in furniture and interior design with pioneering materials and new technologies the focus for exhibitors.
Jo has been the chief financial officer of Travelodge Limited since 2013. Prior to that, Jo held senior finance roles across a number of consumer-facing companies including Mothercare, Jessops, Ladbrokes plc, Hilton Group plc and EMI Group. Steve has over 20 years’ experience in the retail industry. He is currently a non-executive director of Big Yellow plc and the senior independent director of Lenta Limited. Ian Durant, chairman of DFS, said: “I am delighted to welcome Jo and Steve to the Board. They both bring significant and complementary experience of the retail industry to the Board. We are looking forward to working with them both and are sure that they will make a valuable contribution in the times ahead.”
w www.dfs.co.uk
Interzum organisers said: “Lifestyles are becoming more diverse, individualised, mobile and connected. With this transformation in our living and working environments comes a change in furnishing. “Traditional living areas have been enhanced. As a result, we now have greater expectations in terms of the durability, functionality and sustainability of furniture. At the same time, living in small spaces is an increasingly important topic due to the growth of mega-cities around the world. “Digital technologies are being incorporated into our everyday lives, changing ways of living and working. Questions about the future of our living environments are, therefore, becoming ever more pressing.”
w www.interzum.com BRAND LAUNCH WE’RE EXHIBITING AT
NEC 20-23 JAN 2019 HALL 2 STAND F10
Small footprint, flexible furniture for life that’s larger than today’s living room.
Moving beyond the methods of traditional furniture making, Ayla’s innovative soft seating concepts give your customers greater freedom to live the way they want. Discover Bazaar Group’s new concept at www.bazaar-group.uk/ayla T: 01670 594137 E: ayla@bazaar-group.uk 14th December 2018 | 19
NEWS RETAIL
MANUFACTURE
Boxed mattress brand founder reverts to advisory role
FESTIVE APPEAL TO HELP THOSE STRUGGLING
Three years after the founding of the mattress start-up Emma, the management board is now reshuffling. Max Laarmann, the founder and managing director, is now changing roles to become a member of the Advisory Board of the holding company, Bettzeit GmbH, from 1 December 2018. Commenting on the restructure, Max said: “The last three years have been fantastic with each year having been filled with more memorable achievements than the last. Being named one of Forbes’s 30 under 30 at the beginning of 2018, is definitely an honour that immediately springs to mind. “I’m delighted that our ideas and concepts are so well received and that we’ve clearly hit a nerve in the online mattress industry — we definitely had the right idea at the right time.” Looking towards 2019, Emma will have expanded to more than 20 countries and has effectively transitioned from a startup to a grown-up. As such, it said it was the right time to pass the baton to Dr Dennis Schmoltzi, one of the founders and managing directors of the Bettzeit GmbH. Dennis said: “I am very grateful for the invaluable work and impressive success that Max has brought us in the past three years. We managed to disrupt the mattress industry with our digital concept. Shortly after we met, it became clear that we would want to work together. The idea for the Emma mattress as a direct-to-consumer brand was born soon thereafter and was the perfect adage to the multi-brand online marketplace for mattresses that Bettzeit was running at the time.” With the change to the Advisory Board, Max Laarmann will continue to remain involved as both shareholder as well as advisor. He looks forward to his upcoming challenges: “I’m passionate about turning ideas into reality and getting businesses up and running. I’ve had a few of these ideas stuck in my head for a while now, so I’ve decided to dedicate myself to them now. I can’t thank my team enough for our time together and I remain committed to the company as a shareholder and an advisor.”
w www.emma-mattress.co.uk
MANUFACTURE
MANUFACTURER EXTENDS KITCHEN COLLECTION British manufacturer Mereway Kitchens has introduced a selection of pocket doors that extend the living kitchens options within the contemporary Cucina Colore collection. The pocket doors of Cucina Colore’s ranges for modern kitchens also incorporate living spaces, providing a furniture solution that is both functional and on trend. Mereway designer Bruce Thomas said: “Our pocket doors tap into the trend for more storage and the ability to conceal everyday items away until required, maintaining a clean uncluttered look. The outer shell of the pocket door and mechanism comes complete, which reduces the handling for the fitter and in turn minimises installation errors.”
w www.mereway.co.uk 14th December 2018 | 20
The Furniture Makers’ Company charity is ready to help people struggling within the industry A charity that helps the furnishings industry is ready to help those struggling with financial hardship this Christmas. The Furniture Makers’ Company, the City of London livery company and charity for the furnishings industry, is appealing to anyone working in the UK furnishing industry who is struggling financially to get in touch about applying for financial aid. The charity has been helping industry employees for more than 100 years. Today the organisation supports current or former workers and their dependants who have fallen on hard times. Grants can be awarded for essential household items or bills, funeral expenses, property repairs, disabled and medical equipment, respite or convalescent breaks, general financial hardship or pre-tenancy costs and removal costs. Jonny Westbrooke, chief executive at The Furniture Makers’ Company, said: “No one ever sees themselves getting to the point where they’ve exhausted all other options available to them and are on the brink of despair. One seemingly insignificant problem causing a second issue to arise, which is then compounded by another. “If you work in the furnishing industry and are going through tough times financially, don’t suffer in silence, the charity is here to help.”
w www.furnituremakers.org.uk/assistance/how-to-apply
RETAIL
Furniture retailer sees turnover slip Independent furniture retailer Bell Furnishing has reported a slight decline in turnover. According to its latest filed accounts for the year ended 28 February 2018, total sales fell 3.4% to £552,390 from £572,543 in 2017. Gross profit also experienced a downturn of 3% to £191,665 from £197,456, whilst pre-tax profit resulted at £28,706, again slightly down by 20% compared to its profit of £35,000 recorded last year. Established back in the 1950s, Bell Furnishing is based in Southampton and trades under WT Baker Ltd, which acquired the business back in 1975.
w www.bellfurnishing.co.uk
BAYVIEW COLLECTION Launching at the January Furniture Show
The Bayview collection brings a wonderful modern twist on a classic natural wooden furniture range. Crafted from high quality natural wood, the Bayview range features an intricate overlapping circular design with clear mirror
INTERIOR ACCESSORIES - HALL 3 STANDS 3-E20, 3-E24, 3-E15, 3-F15, 3-F17, 3-F18, 3-F20
insets and chic circular metal handles on storage pieces. This simply stunning collection consists of furniture for the bedroom right through to lounge and dining.
Established in 1988, CIMC Ltd is a leading provider of furniture, lighting and accessories in the UK. Explore our new furniture and lighting collections for Spring 2019. For further information visit our showroom or contact us on: 01162875288 www.CIMChome.com
14th December 2018 | 21
NEWS RETAIL
MANUFACTURE
Home improvement retailer to focus on core markets
JFS INTRODUCE NEW CONTRACT TRAIL
The parent business of home improvement retailer Wickes has confirmed plans to ‘strengthen performance’. Travis Perkins PLC, which houses both the Wickes and Toolstation brands within its consumer division, said that it will focus its efforts on ‘capitalising’ on core product markets. A statement read: “In the short term, management will also focus on strengthening the performance of Wickes and capitalising on its clear competitive advantages in the DIY, small trade and Kitchen & Bathroom markets. “As it is a predominantly consumer focused business, the Board will also look to review the options for maximising the value of Wickes in the medium term.” Furthermore, the group added that it would divest its plumbing and heating division to facilitate ‘focused management attention and capital deployment on the higher returning areas’. The group said this forms part of its cost savings plan of around £20-£30m, which is expected to be delivered over the next 18 months. John Carter, chief executive, commented: “We have developed a clear plan to focus on delivering best-in-class service to our trade customers, and to simplify the Group to reduce complexity, speed up decision making and reduce costs. Our trade businesses hold strong positions in attractive markets, and these initiatives will enable us to concentrate our management time and capital in the highest returning areas. “Our strong balance sheet and free cash flow generation, driven by growing earnings and lower capital expenditure, will underpin our commitment to drive shareholder value and a progressive dividend.”
w www.wickes.co.uk
MANUFACTURE
FITTED FURNITURE FIRM EXPANDS FOOTPRINT
Organisers of the January Furniture Show have announced the introduction of a new JFS Contract Trail. Over 150 of the 2019 exhibitors either regularly or occasionally supply contract. For the first time contract suppliers will be identified on the exhibitor listing on the JFS website before the show, making it easy for buyers to plan their stand visits in advance. Visitors will also be able to pick up a handy map to guide them round the Contract Trail when at the show. JFS organisers had noticed an increase in the number of both retail and non-retail buyers requesting information on companies who supplied contract. It was, therefore, a logical step to make that information readily available to attending buyers. Cleere Scammell, show director, said: “It is important that we give our buying visitors as much useful information as is feasible, to make their visiting time at JFS as productive as possible. Adding the Contract Trail was an easy decision given the number of requests we receive for the information — and given the large number of contract suppliers that we have among our exhibitors.” Across the board in upholstery, cabinet, beds, and accessories there are suppliers of contract exhibiting at JFS including, Buoyant, Duresta, Kingstown, Whitemeadow, Ashley Manor, Firstlight Products, Stuart Jones, The Libra Company and Silentnight.
w www.januaryfurnitureshow.com
RETAIL
Costs impact bottom line Tile specialist Topps Tiles has reported an uplift in full year sales despite profits slipping. According to its annual financial results for the 52 weeks ended 29 September 2018, total sales rose 2.4% to £216.9m from £211.8m in 2017.
Fitted furniture manufacturer Sheffield Kitchen Outlet has expanded its presence with the launch of two new facilities.
The group said that like-for-like sales were flat, whilst pre-tax profit resulted at £12.7m, down by 25.3% from its profit of £17m recorded last year.
Sheffield Kitchen Outlet has signed a lease on a new 15,000sq ft unit on Julian Road in Sheffield, as well as branching out into Leeds with a new 3,000sq ft premises on Elland Road.
Topps said the profit reduction was due to additional costs as a result of new stores and inflationary pressures.
The business, which is based in Hillsborough and supplies fitted kitchen and bedroom furniture, sought advice from law firm Banner Jones Solicitors ahead of the expansion, which has also created 10 new jobs.
On current trading, the first eight weeks of the new financial period has seen like-for-like sales decrease by 1.9% compared to its growth of 3.2% at the same time last year.
Commenting on the growth, Stuart Hattersely, managing director of Sheffield Kitchen Outlets, said in a statement that the new facilities will ‘broaden’ the business’ reach across Yorkshire and follows on from its recent successes.
Commenting on the results, Matthew Williams, chief executive, said: “This has been an important year of strategic progress for the Topps Tiles Group, in which our expansion into commercial has seen us double our addressable market while remaining firmly within our tile specialism, where our buying scale and expertise gives us a significant competitive advantage.”
w www.sheffieldkitchenoutlet.com
w www.toppstiles.co.uk
14th December 2018 | 22
DESIGN
Design event names new show director Industry event designjunction has announced the appointment of Mark Gordon as its new show director. Mark will lead the ninth edition of the show during the London Design Festival in September 2019 (19-22). Having worked in exhibitions and media for more than 21 years, Mark brings a wealth of industry experience to the role, previously working on Clerkenwell Design Week, 100% Design, Icon Magazine and, more recently, the hospitality event Sleep + Eat. Commenting on the new role, Mark said: “Having admired designjunction for many years from afar, I am thrilled to be working on such a respected and critically-acclaimed event. As the director, I am committed to nurturing the original spirit of the show, ensuring that it remains a design show for the industry, by the industry.” Under this fresh direction, designjunction brings together a new line-up of Advisory Board members, who have been selected from a cross-section of the design industry to help support the show’s creative direction. Having always been a design show immersed in the industry, the Advisory Board will ensure that designjunction continues to listen to what the industry wants and needs from a design show. Supported by the show’s founder, Deborah Spencer, the board are committed to keeping the show at the cutting-edge of design. Sarah added: “designjunction is a junction that connects the industry, bringing people and ideas together in a creative environment that makes design more accessible to the wider community. designjunction continues to be an important place to meet, do business and see great design.” Board members include a mix of celebrated professionals; Ben Chatfield (director, BCMH) Dian Small (RIBA London president), Els Van Hoorebeeck (head of interiors, The Office Group), Henrietta Thompson (editor at Large, Wallpaper), Mary Wiggin (founder, Co-existence), Michael Sodeau (founder, Michael Sodeau Studio), Rose Etherington (editor in chief, Clippings. com) Staffan Tollgard (Founder, Staffan Tollgard) as well as long-standing exhibitors Ed Carpenter (founder of Very Good & Proper) and Mark Jonas (executive director of LSA).
w www.thedesignjunction.co.uk
Too good to be true? Our clients don't think so! “By nature I’m a very cautious person but I have been left speechless with the results. By lunchtime on the first day of the private sale we had beaten our best ever single day’s trading in twenty-two years by some distance!” William Cole, Managing Director, William & Son, 7th August 2018
“Whilst the retail climate and general trading conditions with the High Street continue to be very challenging, it is even more remarkable to see your budget predictions met and exceeded.” Alan Bushnell, Group Merchandising and Operations Director, Elphicks, 30th August 2018
“We all had an exciting and enjoyable time, and we achieved both our sales & sales margin targets.” Andy Walker, Managing Director, Style Furniture, 13th October 2018
Rest assured all our testimonials are genuine, current, dated and displayed in full on our website.
Contact Us Today!
MANUFACTURE
ANOTHER YEAR OF GROWTH Contemporary furniture manufacturer Benchmark has reported another year of growth in both sales and profits. According to its latest filed accounts for the year ended 31 March 2018, total sales rose 1.8% to £5.6m from £5.5m in 2017, adding to its previous growth of 5.7%. Gross profit remained consistent at £2.9m, whilst pre-tax profit resulted at £413,219, up by 119% and more than doubling from its profit of £188,434 recorded the previous year.
w www.benchmarkfurniture.com
Contact Gareth Price Tel: 07974 209761 www.LynchSales.co.uk Copyright 2018 Lynch Brothers Licensing Corporation
14th December 2018 | 23
JANUARY FURNITURE SHOW
In the
ZONE
Cabinet Maker takes a first look at the upcoming January Furniture Show to find out what’s new for 2019.
It only seems like a few weeks ago the furniture industry descended upon Birmingham for the 2018 January Furniture Show (JFS). The event was labelled as another success with anticipation of what 2019 will offer firmly mounting as soon as the doors were closed. Well, the time is almost upon the industry to gather once again for another four days across the five halls of the NEC. And this year is expected to raise the bar once more, in terms of product offering and the number of pre-registered visitors already pencilling the event in their dairies, as show director Cleere Scamell reveals: “Seeing the escalation in the number of pre-registered visitors is terrific news. It proves that the word is truly out about what a great show for the industry the January Furniture Show is. “Having so many buyers eager to see what is new confirms that we have got the right exhibitors, who present the right products to enthusiastic buyers, and in a formula that works for everybody. Feedback from our exhibitors and buyers is invaluable to us. There were clear messages at the end of the 2018 show — more beds, a really good lighting offering and more space for interior furnishings. “We listened to that and want to make the show what the industry wants it to be. We firmly believe that the 2019 event will be the best yet and will deliver excellent results for our hard-working exhibitors and keen buyers.” Listen they did. As Cleere mentioned, the 2019 show will feature an expanded Beds category, taking over Hall 5, as well as a broader Lighting section, which will aim to
Visit us at the January Furniture Show Hall 5 Stand B45 Entire Modular Range on Display
Stefano Modular Customise Your Own Space
Power Reclining | USB Charging
HOUSE
www.sofa-house.co.uk
UK: andrew@sofa-house.co.uk | 0044(0)121 448 3690 IRE: sales@sofahouse.ie | 00353(0)42 935 1950
F E A T U R E |J F S P R E V I E W “THERE WERE CLEAR MESSAGES AT THE END OF THE 2018 SHOW — MORE BEDS, A REALLY GOOD LIGHTING OFFERING AND MORE SPACE FOR INTERIOR FURNISHINGS.”
Skovby
Hall StandE20 2-E20 Hall2, 2, Stand Skovby’s new vitrine represents yet another example of Danish simplicity at its best. Shown here in natural solid walnut, it is also available in seven other finishes such as oak and smoked oak. The vitrine is part of Skovby’s brand new range of storage furniture, which can either be fitted with steel legs in three different colours or wooden plinths in the seven available wood finishes.
w www.skovby.com
14th December 2018 | 26
brighten up Hall 3. The fifth JFS next month will see major developments with a new Bed zone, the largest concentration of bed and mattress companies at the event since its inception in 2015, which includes an array of manufacturers such as Kaydian, MLily, Slumberdream, Deep Sleep and Highgrove. The area will also see the return of Silentnight after a ‘prolonged absence’, as well as its other group brands, Sealy and Rest Assured. The Bed zone will also welcome Shire Beds with the company set to feature a mix of its collections, including its boutique and regular high-end products, bed-in-a-box ranges as well as the Eco and Active mattresses. Fara Butt, marketing director, The Shire Bed Company, said: “We’re excited to exhibit at the JFS for the first time and are working hard to develop a new collection. The show presents us with an excellent opportunity to showcase our products to a wider audience and further network with existing and potential new customers.”
Health Beds
Hall 5-D85 Hall5, 2, Stand Stand E20
The Smeaton family have been making beds for over 125 years. The tradition of bed making was first started by Henry Smeaton, who made palliasse mattresses filled with straw, under the arches of a bridge in Masboro, Rotherham. We have had many changes over our long history pop down and try our fantastic new range of Smeaton Brothers Beds. Now with embrace chemical-free fabrics, handmade luxury Beds at affordable prices.
w www.smeatonbrothers.co.uk
The other new development taking centre stage is the refreshed lighting section, LIGHT, in Hall 3. Dar Lighting will return to the show and will be joined in LIGHT by Searchlight, Oaks Lighting, Impex Lighting and Loxton Lighting. LIGHT will offer the most extensive
Gallery Direct will once again be attending JFS
HYDELINE INTRODUCES
A NEW DIRECTION IN STYLE & COMFORT
IMM Cologne 2019 14.01.19 – 20.01.19 Hall 10.2 l Stand O033 N034
January Furniture Show 2019 NEC Birmingham 20.01.19 – 23.01.19 Hall 5 l Stand 5-C15
F E A T U R E |J F S P R E V I E W Vogue
Hall 5, Stand 5-C80
New brands and products will be on show
collection of lighting companies at the show to date, with Dutch LED lighting specialists CALEX Holland the latest addition to the list. CALEX, one the leading suppliers of LED lighting for contract and domestic use, will show through their UK distributors, Multi-lite UK.
‘Helix — The intelligent pocket system that brings couples closer together.’ The Intelligently designed spring is receptive to individual body weights and quickly adapts and adjusts accordingly, providing equal sleeping surface for two people. The Helix Optimum comes foam encapsulated with Helix Intelligent springs two-tone premium cover with Bug Guard Airstream fibre fillings and Hypoallergenic fillings. Come see us at the January Furniture Show.
w www.voguebeds.co.uk
Martin Carnell, of Multi-lite UK, said: “When considering events to showcase the new range of fully dimmable, decorative designer LED filament lamps from CALEX, I was really pleased to hear about the growth of the lighting section of the January Furniture Show.” Moving on to Hall 2, which is increasing its stature as the hall for high-end European cabinet and upholstery, new exhibitors Hartmann and Violino will join the prestigious line-up for 2019. Gwinner and Aleal will both return after an absence and will show alongside Ego Italiano, SITS, Italia Living, Bontempi, Skovby, ROM, Camel Group and ALF. Accessory buyers will also have more choice in 2019 as the amount of space in Hall 3 dedicated to interior furnishings will be increased by 20%. Some returning exhibitors, including Gallery Direct, have increased the size of their stands and new exhibitors include Hill Interiors, McGowan Rutherford and Collier & Dobson.
Also new to the show is interior designer Orla Kiely, which has appointed The Branded Furniture Company as its official license partner, and will launch a new range of upholstery and beds exclusively to trade during the show. Testing house SATRA has also confirmed it will be exhibiting at the January Furniture Show for the first time next year. SATRA, which celebrates its 100th
Visitor numbers are expected to grow on last year
14th December 2018 | 28
anniversary during 2019, said that its team will be on hand to explain how furniture testing and its Diamond Certification Programme can ‘give you and the brands you supply to, confidence that your products are fit for purpose, safe and comply with the necessary European regulations’. The final new instalment worth highlighting is the introduction of a new JFS Contract Trail. For the first time contract suppliers, which account for over 150 exhibitors, will be identified on the exhibitor listing on the JFS website before the show, making it easy for buyers to plan their stand visits in advance. Visitors will also be able to pick up a handy
Delivering a good night’s sleep for over 15 years REFLECT FOAM
Bli
™
find y r
Springlike Feel Reflect Foam™ offers great bounce back
x More Air-flow than memory foam
Active Air-flow Technology Open cell structure and unique ridged foam design creates channels for warm air to escape, leading to improved circulation and a cooler night’s sleep
Effortless Support Not too firm or too soft, just the right amount of support
NEXT GENERATION HIGH DENSITY REFLECT™ FOAM
MATTRESS
Find your
Bli . The first in a new range of Reflect™ Foam mattresses from Dormeo
Successfully introduced in the UK this Autumn Now available to order nationwide Using high density Reflect ™ foam, the Dormeo Reflections range of mattresses offer high resilience, good bounce back for ease of movement and effortless body contouring for ultimate support and comfort. Combined with excellent and proven breathability, the Dormeo Bliss mattress represents the next generation in sleep technology, providing a unique sleep sanctuary for your valued customers.
REFLECT FOAM
™
Memory Foam
Supportive Foam Base
4cm
5.5cm
14.5cm
24cm Deep
10 YEAR
Limited Warranty
Visit us - Hall 5, A62
Proudly made in the
UK
dormeo.co.uk
For more information on introducing the Dormeo Bliss to your floor display or to book an appointment, please contact: David Green, National Sales Manager | 01494 899 935 | david.green@dormeo.co.uk
F E A T U R E |J F S P R E V I E W Silentnight marks its big return to JFS
map to guide them round the Contract Trail when at the show. Cleere concluded: “It is important that we give our buying visitors as much useful information as is feasible, to make their
Mason and Pearl Hall 1, Stand 1-A80
The best-selling Crispin sofa range features a contemporary quilted Chesterfield-style design across both the inside and back of the sofa. This designer range is available in all sizes from the four-seater to Love Chair, and is held in stock in a both light and dark grey upholstery ready for immediate delivery or collection.
w www.masonandpearl.co.uk
14th December 2018 | 30
visiting time at JFS as productive as possible. Adding the Contract Trail was an easy decision, given the number of requests we receive for the information — and given the large number of contract suppliers that we have among our exhibitors.” The January Furniture Show kicks off from 2023 January 2019 at the NEC in Birmingham.
w www.januaryfurnitureshow.com
Create the perfect bedroom display!
Brussels
Brussels
Brussels
Bedrooms of distinctive style, quality and value See for yourself on Stand C50, Hall 4 January Furniture Show, NEC, 20-23 January 2019
made in germany enquiries@wiemannuk.co.uk | www.wiemannuk.co.uk
F E A T U R E |G L O B A L F U R N I T U R E A L L I A N C E
Livia in Cherry Plush
James Painter, managing director and owner of Global Furniture Alliance (GFA), sits down with Cabinet Maker and discusses their preparations ahead of the January Furniture Show. With the January Furniture Show around the corner, its ‘full steam ahead’ for UK importer and sales agency of leather and fabric upholstery, Global Furniture Alliance (GFA). It’s been another busy year for the business so before we jump into their 2019 plans, GFA’s managing director and owner, James Painter, shared his thoughts on what has been a successful year, but one not without its challenges. “It’s been an encouraging year where in a declining market, growth has been sustained and many new business opportunities have arisen. However, it’s been tough out there, and you have to fight for whatever business is going,” James said, continuing: “Inevitably adverse currency fluctuations will 14th December 2018 | 32
Agatha in Fawn Fabric
have a major impact on profits as we have held prices where we can, but by careful introduction of modest price increases and the introduction of new models this issue has not had the total impact it could have had. Knowing exactly when to buy dollars forward can, of course help, which sadly we don’t always get right!” Not only has the business had to absorb
market conditions, but also it has had to deal with the devastating loss of one its core team members in operations director Gary Fisher. James spoke highly of the late Gary, who was taken from the company and his family by a sudden stroke at the age of 48. “Gary was such a fantastic character and leader in the business. However, the resolve that everyone has shown since his death in March has been fantastic as the whole team are keen to keep
FOR FULL STORIES AND DAILY NEWS UPDATES: WWW.CABINET-MAKER.CO.UK
his name alive and continue his legacy of good work at GFA,” James said.
witness the growth and upward trend in our mobility chair business,” James said.
And it’s the team behind GFA that has been instrumental in its success throughout the year, with the company also ‘greatly strengthening’ its finance department with the appointment of a senior and experienced part-time financial director, supported by a strong financial supervisor, as well as continuing to adhere to its policy of internal promotion, with two admin staff being promoted to supervisor level.
“I don’t think there has been a more extensive programme of product development since we started in China 15 years ago. Regular monthly visits to our supplier source in China and Thailand have become the norm in the last six months,” James revealed, continuing: “In China there is also much support work being undertaken by our quality development/QC colleagues based there, and for many months there has been serious daily interaction between them and us.
James added: “Further investments have been made in the purchase/storage of spare parts, which enables further improvements in our after-sales service. The company also has a continuous ongoing programme of staff training and this year both in-house and external courses in health and safety and compliance regulations have been undertaken.” From the people to the products, GFA revealed that its small range of more modern-looking chairs has seen ‘a real surge in numbers’, which the business is now ‘backing hard for the January Furniture Show’. “We think the end consumer is becoming more trend orientated and we intend to give them what they are looking for, with more modern designs, new bases and vibrant colours. It’s also been very exciting to
“We are determined to present a stunning display of new and well-priced products for the January show. Our colour palette will include a boldness perhaps not previously shown.” So what does GFA have lined up for JFS? The company revealed that it will launch various new lever recliner options, lumbar supports, new neck mechanisms, new recliner locking features and functions, as well as a USB feature on a new riser.
aQO
“THE JANUARY FURNITURE SHOW IS THE ABSOLUTE STANDOUT EXHIBITION TO SHOWCASE AND INTRODUCE OUR DEVELOPMENTS INTO THE MARKET. IT’S FUN AND EXHAUSTING BUT UNMISSABLE.”
Not stopping there, GFA will also unveil a new leather lounge gallery concept, a new improved Chair Republica offer, sofa and swivel recliner sets, a new bounce back office chair type mechanism and a new accent piece range. With a plethora of new and exciting
Avant Garde in Earth Plush 14th December 2018 | 33
F E A T U R E |G L O B A L F U R N I T U R E A L L I A N C E
Auckland in Lagoon Plush
products, the GFA stand will also receive a fresh makeover to accommodate the products being launched, as James explains: “We will reduce the reception counter to optimise display. “We also have added a display pillar, which will showcase a three-chair display on four sides. “For us, the January Furniture Show is the absolute stand-out exhibition to showcase and introduce our developments into the market. It’s a key date in the calendar that for us goes back for well over a quarter of a century. It’s fun and exhausting, but unmissable.” Preparations look well under way at GFA, with the business also offering a sneak peak at what else to expect during 2019 post JFS. James revealed: “We have a number of advanced training courses booked for certain members of the team and we are also looking at undertaking another charity event in support of the Stroke Association.
many different countries.
“GFA will be investing in an upgraded luxury show van that will be hitting the road in March with our network of regional sales agents. (Finally I can hear my agents saying!). And once again, we will visit many shows and
“Business doesn’t stand still and opportunities often come knocking, one of the reasons why this industry is such fun to be involved in as you just never know what is around the corner.”
14th December 2018 | 34
Jersey in Lille Sand Fabric Visit GFA at their stand during JFS in Hall 5 Stand E-40.
w www.gfa.uk.com
The AIS Furniture Show Exclusively for the Independent Retailer FREE ENTRY | FREE REFRESHMENTS FREE LUNCH | FREE PARKING
Register online now at
www.thefurniture-show.co.uk t: 0121 683 1428 e: furniture@aistores.co.uk Follow us: twitter.com/FurnitureShowUK facebook.com/AISFurnitureShow
Organised by buyers with a wealth of experience in the independent sector, The AIS Furniture Show presents a streamlined and focused exhibitor line up from a meaningful and commercial mix of brands showcasing the latest in furniture and accessories. Taking place at Cranmore Park, one of the UK’s premier exhibition venues, with exceptional facilities, superb catering and ample free parking just minutes from J2 M42 and only 8 miles from the NEC.
18-21 January 2019 [18 & 19 January AIS Members only]
Cranmore Park Exhibition Centre Cranmore Avenue, Solihull, West Midlands B90 4LF
Cabinet Maker.indd 1
08/11/2018 14
F E A T U R E |H Y D E L I N E
AT THE
HELM Above: Buckingham Below: Verona
Michael Sheedy, sales manager at Hydeline, speaks to Cabinet Maker about their plans for the January Furniture Show following a year of rapid growth.
“THE NEW BRAND FEATURING INSPIRED LIFESTYLE COLLECTIONS WILL MOVE US INTO THE NEXT PHASE OF OUR DEVELOPMENT, AND WILL HELP GROW THE BUSINESS.” 14th December 2018 | 36
Hydeline, leaders in craftsmanship, comfort and innovative reclining technology, have experienced a year of continuous growth, bucking the trend of the much-used phrase ‘challenging conditions’ that has plagued the industry of late. Michael Sheedy, sales manager at Hydeline, was quick to point out that it has been another year of ‘rapid growth’ with momentum not looking to slow up any time soon. “Despite difficult trading conditions, business has been excellent this year,” revealed Michael, continuing: “Building on an increase in turnover in the region of 250% last year, we are set to double turnover this year and the target is to repeat that again in 2019. “The Hydeline brand is developing very well in the UK and Ireland. Having focused on the reclining sector to date, our power-adjustable headrests, memory functions and poweradjustable lumbar support features are setting new standards for innovation. Only Leggett and Platt mechanisms and Okin motors are used, and warranties are among the best in the market today.”
Earlier this year Michael also revealed to Cabinet Maker that the business plans to expand into continental Europe as well as teasing about a new brand launch set for 2019. That time is now upon Hydeline, with the business looking to capitalise on its success in the UK to date by introducing its new lifestyle direction, At The Helm. Michael exclusively revealed: “To be launched at both IMM Cologne and The January Furniture Show NEC in January 2019, the
FOR FULL STORIES AND DAILY NEWS UPDATES: WWW.CABINET-MAKER.CO.UK
aQO
Billingham
brand represents an exciting new direction for the company. Featuring many of our existing models, which have been such a commercial success in the UK, the launches will also showcase many exciting new models, complemented with an eclectic lighting and occasional collection. “This will be the opening chapter in an exciting new journey that will encompass new leather and fabric collections, a continuous flow of new designs, fantastic point-of-sale materials and in-store gallery options — and all, of course, with the renowned quality, craftsmanship and comfort that you have come to expect from Hydeline.” To complement the new ranges further, Hydeline confirmed it plans to refresh its stand designs at both JFS and IMM to enable its customers to explore the products in a ‘comfortable’ setting. “A brand new and very exciting stand design at both shows will showcase the launch and we very much look forward to welcoming all our existing and, indeed, new customers to explore this new direction in comfort and style,” Michael said. “Lounge in some of the most comfortable sofas on the market, join us for a coffee, or maybe something a little stronger, and discover contemporary and inspired home collections that are sure to enhance your existing retail offering.”
Richmond “The unique quality of our business is obviously a key ingredient in our success. The new brand will move us into the next phase of our development and a continuous flow of commercially-designed models will help grow the business into the future. We are really looking forward to presenting this to new and existing customers next January.”
w www.hydeline.co.uk
14th December 2018 | 37
F E A T U R E |A I S F U R N I T U R E S H O W 2 0 1 9
Showtime!
Peter Mallinson, AIS merchandise director, speaks to Cabinet Maker about the forthcoming AIS Furniture Show next year.
The AIS Furniture Show January 2019 Five key looks: Classic, Boutique, Scandi, Industrial and Country
Eagerly anticipated by the independent furniture sector, the AIS Furniture Show is once again set to take over Cranmore Park, offering the group’s members and the wider trade an opportunity to source exciting ranges and brands. The show will open its doors on 20-21 January, following two days of private trading reserved for AIS members. Seven years on, the event continues to develop and support the independent retail sector by welcoming buyers from across the UK and Ireland ready to experience the special environment of this buyer-focussed show. Buyers love the show’s friendly and professional setting, giving them more time on their buying strategy in a relaxed yet business-like atmosphere. The ranges on display are specifically designed and targeted for quality independent furniture retailers Running concurrently with the start of the January Furniture Show at the NEC, the AIS Show gives buyers another reason to visit Birmingham during January as the proximity of Cranmore Park in Solihull, to the NEC makes it very easy for people to visit 14th December 2018 | 38
both. Buyers that are keen to explore every opportunity often visit prior to or following a trip to the NEC. Show organiser, Peter Mallinson, AIS merchandise director - home, explains what buyers can expect to see: “All the suppliers exhibiting, whether they are new to the show or have exhibited previously, will be launching new products at the show. We have some exciting new suppliers in upholstery, including Koinor from Germany, and Jones & Co from Lithuania. Also exhibiting is Christian Lemieux, a new cabinet supplier to the UK. There will be some super new ranges from established upholstery favourites, including Himolla, Bardi Spa and Premier, as well as
HTL and Primevera”. He adds: “In addition to AIS exclusive ranges from Parker Knoll, G Plan and Duresta under the Ducal and Stag brands, there will also be some excellent new products from Disselkamp, Venjakob, MWA and Nathan, to name but a few!”. The January show gives AIS the opportunity to show alternative fabrics, leathers and finishes on their exclusive ranges of furniture. Peter commented: “Since joining AIS, one of the areas that has given me the greatest pleasure has been the success of developing exclusive ranges from established brands such as Parker Knoll and G Plan, giving members not just best-selling product but, more importantly, enhanced margin
FOR FULL STORIES AND DAILY NEWS UPDATES: WWW.CABINET-MAKER.CO.UK
The AIS members’ only show admittance is 18th and 19th January 2019. The AIS general trade show – The AIS Furniture Show – is open on: Sunday 20th January: 9.00am – 17.00pm Monday 21st January: 8.30am – 17.00pm
aQO
AIS members only dates from 18-19 January
Admission to the show is FREE but reserved for independent retailers only. Onsite parking, exhibition guides, lunch and refreshments are all also complimentary to all independent buyers and exhibitors. Register online via the AIS Furniture Show website www.thefurniture-show.co.uk Cranmore Park Exhibition Centre, Solihull B90 4LF. Tel: 0121 683 1428.
opportunity”. The strategy has been replicated on cabinet furniture with ranges now being developed specifically under the Stag and Ducal brands, which are exclusive to AIS members. Brands are key to the marketing mix for today’s independent retailer as they add credibility to their offer and help drive footfall. The other area that AIS has developed has been the creation of their five key looks — Classic, Boutique, Scandi, Industrial and Country. Working closely with not only furniture suppliers to develop these looks, they have also sourced merchandise from key accessory and lighting suppliers, thereby creating a comprehensive look that leverages members against their competition. Anybody interested in joining AIS should take the opportunity to talk with one of the selectors or directors who will be in attendance at the show. Cranmore Park can be found just of the M42 within a few minutes of Birmingham International rail and air links, and the NEC. Such ease of access, together with plenty of free parking, makes The AIS Furniture Show an ideal start or end to the day.
w www.thefurniture-show.co.uk There will be exclusive ranges on show
All AIS exhibitors will be launching new products
Bedroom furniture 14th December 2018 | 39
F E A T U R E |L A - Z - B O Y
Going
Boldly into
2019 New box mattress offering
Global recliner specialist La-Z-Boy UK is set to return to the January Furniture Show with not one but two new product categories, alongside a widely expanded upholstery selection. Cabinet Maker got the lowdown on the brand’s bold moves over the past 12 months from marketing director Mark Draper.
It is a well known principle of marketing that during uncertain economic circumstances, consumers prefer to put their trust in branded products in order to be sure of a sound investment. During what has been a year of challenges for the UK and Irish furniture industry, La-Z-Boy UK has capitalised on its global brand power to make a significant statement in the sector.
Winchester
The firm will launch an extensive selection of new upholstery ranges at the January Furniture Show, as well as displaying its new bed frame and mattress collection at the NEC for the first time, and introducing neverbefore-seen occasional and dining furniture. La-Z-Boy’s significant investments somewhat contradict overall market trends, so we caught up with UK marketing director Mark Draper to find out more about the brand’s confident moves. “Our investment in a consumer-facing multimedia advertising campaign in late 2017 came at an ideal time and we have been reaping the rewards of the brand recognition and emotive connection with consumers that it created,” he said. “The idea behind the campaign was to broaden the popularity of La-Z-Boy to a wider consumer base and showcase the diversity of our products. The launch of Urban Attitudes — our contemporary and more compact product collection with a unique 14th December 2018 | 40
hidden recline mechanism — followed a TV advertising campaign and strengthened our messages significantly by showing a fresh new direction.” The upholstery-focused TV and national press campaign was accompanied with digital display advertising, which has run continually since December 2017, and has paved the way for a successful 2018. In July, La-Z-Boy introduced its bed and mattress collection, which will be exhibited in full at the NEC. Four upholstered bed frames can be customised with any of the full selection of La-Z-Boy fabrics or leathers, and
completed with a choice of three UK-made pocket sprung mattresses. A luxury boxed mattress completes the collection, which received glowing feedback from visitors to the Manchester Furniture Show. “Our boxed mattress really stands out in the marketplace thanks to its focus on quality, as well as convenience,” Mark said. “Customers can pick up the mattress in store without needing to arrange delivery, and take home a luxury branded product with ease, making it a straightforward sell for retailers.”
FOR FULL STORIES AND DAILY NEWS UPDATES: WWW.CABINET-MAKER.CO.UK
aQO
Canterbury
Alongside this, La-Z-Boy will exhibit a variety of occasional pieces and dining furniture, brand new to the UK. Mark explained: “For the first time, consumers will be able to rely on La-Z-Boy to furnish almost every room in their home. “Our occasional tables and units complement our living room pieces and our dining furniture has been designed with our core customer base in mind. It means that our stockists can really capitalise on the La-ZBoy brand value and make the most of their in-store display areas and showrooms with a selection of products that provide upselling opportunities.” In its core upholstery category, the focus at the NEC is on Urban Attitudes and Comfort Studio, with a selection of new ranges introduced in both.
Oslo
products complement the existing styles in the collections, while adding even greater choice for consumers.
give their furniture their own style.”
“We’re really pleased with how the collection works as a whole. There’s definitely something to please a wide range of consumers and suit a cross section of retailers,” said Mark.
The La-Z-Boy UK team is hoping its new additions will continue the success of its first two years in business. In 2017 its Originals Collection surpassed all sales targets and during the past year it has received excellent repeat upholstery orders, which were again in excess of expectations.
Comfort Studio is La-Z-Boy UK’s most traditional collection, offering supreme quality and a wide range of choices on these everpopular styles.
“There’s a good mix of contemporary and traditional styles, and models with and without legs. We’ve also launched a new leather style called Dune, which has an aged effect.
Mark added: “We’re confident in both the power of our brand and the quality of our products, which makes for a winning combination. We’re really looking forward to showcasing that to retailers at the show.”
Some new chairs will also be showcased, featuring a push-back recline mechanism which is brand new to the UK, but has proved highly popular in America. All the new
“It’s a high-quality grade of leather to complement our other fantastic leathers, so it’s highly durable and very soft to the touch, while offering customers an alternative way to
Visit La-Z-Boy UK in Hall 5, stand E32 at the January Furniture Show.
Urban Attitudes introduced a bespoke recline mechanism, giving this contemporary range designed for more compact living spaces a hidden functionality on these off-the-floor products. The sensor-touch control, neatly situated between the cushion and arm, adds to the style and elegance of the products.
w www.la-z-boy.co.uk 14th December 2018 | 41
F E A T U R E |S O F A H O U S E Marconi
Modular momentum
Kevin France, Sofahouse UK managing director, Cormac Crawley, marketing manager, and new sales director, Andrew Cochrane, speak to Cabinet Maker about their latest product developments. Product development is key to the continuing success of any business — and this is no different for Sofahouse. “If you stand still in the furniture game you get overtaken very quickly so product development is at the core of everything we do at Sofahouse. New ideas, continual improvement and development is essential,” declares Sofahouse UK managing director Kevin France.
concept. “Corner models were too rigid in the past. It happened so many times that a customer loved a particular model but it just didn’t fit properly in their sitting room,” said Kevin. “The only solution back then was to find a model that did fit, but inevitably the customer didn’t like that model as much. Put simply, each model was only one size and that just didn’t work well.”
In 2018, Sofahouse achieved exceptional growth in modular sofa ranges as consumers are realising that a broader range of seating configuration is now possible. “It has been somewhat of a revolution,” continued Kevin,”and consumers have reacted so positively to modular that we wanted to explore this further, to open minds and to help retailers communicate the almost endless choices available.”
So, since 2014 Sofahouse has been working with its manufacturing partner, White Feathers Ltd, to produce some of the finest modular models in the market.
A number of years back Sofahouse recognised a deficiency in the corner model 14th December 2018 | 42
“The Urban, Dillon and Kansas models have been runaway successes for us this year,” commented Sofahouse’s new UK sales director, Andrew Cochrane. “Coupled with our newer models, Levanzo, Marconi and Stefano, we have a formidable line-up for 2019.” “It is gratifying that all the work that went into
“IT’S ONE THING TALKING ABOUT IT AND TRYING TO IMAGINE WHAT ANY PARTICULAR CONFIGURATION MIGHT LOOK LIKE, BUT WHEN YOU CAN SEE IT UNFOLD BEFORE YOUR EYES IT BRINGS MODULAR TO LIFE.”
FOR FULL STORIES AND DAILY NEWS UPDATES: WWW.CABINET-MAKER.CO.UK
aQO
The Urban modular model collection product development has come to fruition. We can offer so much variety. In terms of configuration, you can have a two, three or four-seater. You can add a console or two to that. You can add a corner piece to create the L-shape sofa you always wanted. You can even add a second corner piece with a couple more seats and, hey presto, you have a U shape! “You can add a chaise or motion recliner to either end, with some models even having a power motion option — the choice is entirely with the customer. Basically, if you can imagine it, we can offer it to you.” Even if you can’t imagine it, Sofahouse is creating 3D animations to give retailers and consumers more food for thought. Sofahouse marketing manager, Cormac Crawley, explains: “We want to paint a picture for end users, to show what is possible. It’s one thing talking about it and trying to imagine what any particular configuration might look like, but when you can see it unfold before your eyes it brings modular to life. “There are so many different combinations and the animation will present you with possibilities you might not even have considered. It is definitely a power marketing tool.” It’s worth taking a look at one of the 3D animations on the homepage of Sofahouse’s website — www.sofa-house.co.uk — to see for yourself. Of course, with such variety on offer, stock availability is crucial to maintain delivery times, no matter what combination is ordered. Sofahouse has more than 250,000sq ft of warehousing in the UK and Ireland, including new premises in the West Midlands, where all current models in their various combinations are held in stock, ensuring that a product is available for delivery as soon as it is ordered. In an ever competitive market, where service is crucially important, Sofahouse believe that its ability to deliver in a matter of days sets it out from
the crowd. Modular has been a revelation and Sofahouse is excited about the future direction of the business. Naturally it will be exhibiting all its newest models, as well as its best sellers, at
the January Furniture Show in Birmingham’s NEC in the new year.
w
www.sofa-house.co.uk/ www.sofahouse.ie 14th December 2018 | 43
F E A T U R E |S A T R A
100 years strong
Heat and flame testing on furniture and mattresses is carried out at the SATRA test facility
SATRA celebrates 100 years in business and 21 years of furniture testing. SATRA was formed in 1919 and since then has become a recognised and respected name for product research and testing in supply chains throughout the world. The organisation, which introduced furniture testing to its broad offering of technical services 21 years ago, ended 2018 on a very positive note, announcing that furniture testing numbers doubled compared with the previous year — and that there has been significant growth in chair, table and cabinet testing work and flammability testing for both the domestic and contract markets. In 2019 there will be further investment in test machines and specialist staff in the furniture department to continue SATRA’s commitment to this important product sector. 14th December 2018 | 44
Members of the furniture team will kick-off its centenary year at the January Furniture Show at the NEC in Birmingham. Geoff Bindley, SATRA furniture business manager, said: “We are looking forward to being back at the Furniture Show again, where we’ll get the chance to spend some time learning about new products on the market and the technical issues the industry is talking about.” Geoff and his team will be on hand at the SATRA stand for the full four days to discuss any aspect of furniture testing and also SATRA Diamond Product Certification, a programme designed to be a mark of quality
for suppliers and manufacturers who want to show that their products and components exhibit superior quality and performance. SATRA has an extensive, modern test facility at its headquarters in Northamptonshire with a dedicated flammability laboratory for heat and flame testing, including whole mattress testing. There is also a comprehensive chemical laboratory for restricted substances evaluation and laboratories to assess the damage caused by impact, heat and stains on veneers, granite and glass. All laboratories are UKAS accredited to ISO 17025. The chemical laboratory at SATRA receives a wide range of requests and could, for example, include a requirement to test the
For over 70 years we’ve led the way in British bed making All of our mattresses, upholstered bases and headboards are handcrafted from our home in the heart of Lancashire. We’re also immensely proud to be the UK’s most trusted sleep brand – as chosen by customers across the country who also rated us to be the best in innovation, quality and service too.
Proud to be the UK’s most trusted bed brand
Traditional bed making handcrafted here in the UK
Every mattress is tried and tested in our SATRA-approved testing lab
We’re committed to sustainability and protecting our environment
For more information call 01282 851111 or visit silentnight.co.uk
CA
F E A T U R E |S A T R A “WITH SATRA’S GREAT HERITAGE AND WEALTH OF KNOWLEDGE IN TESTING AND CERTIFICATION UNDER ONE ROOF, WE CAN HELP CUSTOMERS WITH A WIDE RANGE OF PHYSICAL TESTING AND PRODUCE TEST REPORTS THAT ARE RESPECTED AND RECOGNISED.” paint used in nursery furniture to guarantee safe use for children, or a leather chair or sofa needing to be analysed for the presence of chromium-6 (a bi-product of the tanning process that can cause skin irritations). SATRA experienced increased demand for chemical testing after the introduction of the REACH EU Regulation in 2006. SATRA can also offer fabric and leather technical experts for the assessment of upholstery flexibility, resistance to abrasion and colourfast properties. “With SATRA’s great heritage and wealth of knowledge in testing and certification under one roof,” continued Geoff, “we can help customers with a wide range of physical testing and produce test reports that are respected and recognised. This is very important because the modern consumer expects products to be fit for purpose.” In addition to testing, SATRA gives a number of flammability and furniture safety seminars throughout the year. These cover the requirements necessary for manufacturers, suppliers and contractors to comply with the current Furniture and Furnishings (Fire Safety) Regulations, and offer customers attending the chance to ask specific questions relating to their own products. 14th December 2018 | 46
Johnny Worthington and Geoff Bindley will be welcoming visitors to the SATRA stand at the January Furniture Show
SATRA cabinet testing
To find out more, visit Geoff Bindley, SATRA furniture business manager, and Johnny Worthington, senior team leader, on the SATRA stand at the January Furniture Show in Hall 3, L64. If you’d like to make an appointment, email furniture@satra. com or telephone +44 1536 410000 or visit the stand in Hall 3, L64.
w www.satra.com
CABINET MAKER PAGES NEC 2019.qxp_CABINET MAKER 8PP INSERT TELFORD 2016 12/5/18 11:46 AM Page 6
High perfo f rmance beds fo f r deeper, fo r r, healthier sleep
At Sealy, we understand that a deeper, healthier night’s sleep is more than just how comfortable your mattress is. That’s why all our beds contain Sealy Smart Fibres. There’s Adaptive® that helps create a microclimate that keeps your body temperature regulated, with a sleep surface containing Tencel® that helps to absorb excess moisture and clever little micro-
COOL
FRESH
DRY
HYPOALLERGENIC
capsules of probiotics called Purotex®. Dust mites are the biggest cause of asthma and related allergies in the bedroom. Purotex® releases natural, friendly bacteria into the fabric of the mattress, taking up all the available moisture,
Visit us a t the
leaving nothing for dust mites to live on, so they naturally die out. Sealy Smart Fibres are endorsed by Allergy UK for the elimination of house dust mites.
For more information about Sealy Smart Fibres, visit
www.sealy.co.uk
JANUAR Y FURNITU RE SHOW - N EC Hall Stand G58 0
TO ADVERTISE A JOB PLEASE CONTACT KACEM Q 01223 846825 m KACEM@CABINET-MAKER.CO.UK
CLASSIFIED
casa bella furnishings
TRADE ASSOCIATION MEMBER
TRADE ASSOCIATION ASSOCIATE MEMBER
British Furniture Manufacturers British Furniture Manufacturers
British Furniture All of our products are manufactured in Lancashire. Manufacturers Just one of our fast-selling lines. TRADE ASSOCIATION REPRESENTING THE INDUSTRY
CONNECTED SALES AGENTS REQUIRED FOR E&W MIDLANDS, STAFFORDSHIRE, NORTH WALES, YORKSHIRE AND NE.
01254 661 661 or 07720 073 043 casa.bella@btconnect.com for more details Regular delivery service to NI and ROI
14th December 2018 | 48
An award for excellence in British design Judging panel - Furniture Simon Alderson - twentytwentyone Helen Berresford - ID:SR Joanna Biggs - GA Design Elliott Koehler - Layer Design Jeremy Myerson - Royal College of Art Tom Pearce - Farrah & Pearce Campbell Thompson - The Conran Shop Terence Woodgate - Studio Woodgate
Judging panel - 2D Linzi Coppick - Forme UK Daniel Hopwood - Hopwood Design Studios Prof Clare Johnston - Royal College of Art Natasha Marshall - Natasha Marshall Corinne Pringle - tp bennett Peter Thwaites - Rapture & Wright
Now accepting applications for: - Furniture - 2D (textiles, wall coverings, surfaces,
carpets and floor coverings) Submission deadline: 24th January 2019 Apply now: www.designguildmark.org.uk
Famiglia by PearsonLloyd, Awarded DGM 206 in 2018
LAST WORD MIKE MURRAY, MANAGING DIRECTOR LAND OF BEDS Eco-conscious consumers have begun rejecting everything from tea bags to chewing gum, following revelations that countless household items contain traces of plastic. Nine in 10 people in the UK now use ‘bags for life’ when shopping — and while this is a positive step in the right direction, it isn’t enough to tackle the estimated 12.7 million metric tonnes of plastic dumped into the ocean every year. Buoyed by heart-rending scenes in TV documentaries such as Blue Planet, more and more consumers are rethinking every single purchase, which has had the positive effect of encouraging retailers to do the same. Iceland was the first supermarket to pledge to eliminate plastic from its own brand products over the next five years; Tesco has since followed suit – committing to achieve the same goal by 2019.
“I PREDICT PLASTIC ALTERNATIVES WILL BE A GROWTH INDUSTRY THAT EXPLODES IN 2019.“
I’m proud that Land of Beds is working closely with our partners to develop environmentally-friendly products; however, 90% of mattresses are still delivered in huge plastic bags. Even bed-in-a-box options come vacuum-packed in plastic sheeting. That waste is inevitably going to end up in landfill, where it can take up to a thousand years to decompose, or among the one truckload of garbage that’s dumped into the ocean every single minute. My question is, as an industry, can we come together to find a better way to protect beds and mattresses that are in transit? Is there an eco-conscious alternative to plastic that will keep them hygienically clean without impacting on the environment? If you can buy fresh meat and get it home safely for human consumption without plastic wrapping, then surely we can do the same for mattresses, beds and pillows?
we could tackle this problem before the consumer brings it to our door; more importantly, it’s the right thing to do. As a third-generation family-run business, one of our key values is family and community, so I would like to think that our industry can help safeguard the environment for future generations. I predict plastic alternatives will be a growth industry that explodes in 2019. Already, a host of companies are getting set to unveil their sustainable, recyclable and compostable alternatives to plastic at the UK’s largest annual event for the entire packaging and supply chain — to be held in Birmingham in February. Let’s all enter the New Year with a pledge to keep our eyes and ears open to the possibilities… A new business could even emerge out of it!
w www.landofbeds.co.uk
TO HAVE YOUR LAST WORD OR OPINION PLEASE CONTACT DAN@CABINET-MAKER.CO.UK
It is always in our interests as businesspeople to listen and respond to market forces. By showing collective thought leadership,
ROSSINI LAND OF BEDS FURNITURE TO GO GRAMPIAN FURNISHERS 14th December 2018 | 50
DONT MISS OUR NEXT ISSUE
IN THE MEANTIME CHECK OUT THE DAILY NEWS ON LINE >>>
Source new products, discover fresh trends, and meet 100s of suppliers at the UK’s biggest furniture show. Make yourself at home at the industry event of the year.
Register now at januaryfurnitureshow.com