Cabinet Maker beds January 2018 by Chloe Bowers

beds

january 2018 ISSUE 14

z DESIGN z MANUFACTURE z RETAIL z

z WINTER SLEEP ISSUES

z SAFETY STANDARDS

z SHOWROOM CONCEPT

z MIGHTY MARKETING THERMA-PHASE BY KAYMED

PURE BRITISH COMFORT Handmade in the UK with premium zoned pocket springs combined with luxurious fillings for superb comfort and superior support. The Latex collection mattress features a blended natural Latex pillow top, responsive and durable it provides pressure relief and easy movement throughout the night. One mattress available in softer, medium and firmer comfort.

For more information call 01282 851 111 or visit rest-assured.co.uk

RA Latex Advert DEC 2017 - Cabinet Maker.indd 1

07/12/2017 14:43

Dan Squires, Editor

no more snoozing

elcome to the first issue of Beds Magazine of 2018. I hope you enjoyed the Christmas holiday and have come back to work ready to take on everything that 2018 has to throw at you. If you’re anything like me, it can be a struggle to stop the snooze after enjoying lengthy lie-ins following festive late nights. However, new research has come to light that suggests that UK sleepers like to snooze – and not just through the holidays. According to research conducted by online beds and mattress retailer Time 4 Sleep, 71% of respondents said they hit the snooze button on the alarm for 30 minutes before getting up. These regular snooze patterns can actually impact sleep, although the Sleep Council gives some top tips on avoiding the snooze option within the news section. Snoozing in the darker months of the year isn’t the only struggle some of us Brits have to cope with, but also the issue of an over indulgent festive lifestyle, colder weather and the stress involved into sticking to early New Year’s resolutions. Hero of the hour, step up Sealy’s Neil Robinson who highlights some important information relating to sleep during the winter months on page 24. Now that we’re all awake and ready to take on the year ahead, what better way to kick-start a year than launching a new promotional campaign? The logistics behind such an idea can lead you to hit the snooze button one more time, although for Kaymed it was rather a Mighty achievement from pre-plan to filming to the finished article. Delve inside this Beds issue to find out how Mighty its bed was with the weight of 15 rugby players on it. No more snoozing for me! Also in this issue of Beds magazine we have an insight into the latest news from a number of industry heavyweights as well as key information relating to safety standards that apply in bunk beds. In keeping with the earlier theme of sleeping tips, I must take the opportunity to congratulate Jerry Cheshire, of Surrey Beds, who has recently published his debut book, ‘Sleeping Blissfully’, which offers his thoughts on how to get the best nights sleep. And having spent over 17 years in the beds industry, it’s certainly worth a read as this editor found out. As we move into 2018 let Beds magazine be the first to wish you all a Happy New Year but also the first to leave you with a thought on what to expect in the industry as the year unfolds. A wider focus on product components and ingredients. Following on from our Mattress Report in 2016, particular attention has turned towards what exactly goes into a mattress and that the consumer should know all ingredients, just as if they were shopping in supermarket. Sealys’ initiative in launching its own ingredients list back in September 2017 has started this ball rolling. They include a full list of elements and components, including materials used and sourced. It will be encouraging to see more follow suit in 2018, as the consumers right to know what they are paying for, is key to complete transparency and overall satisfaction.

Dan Squires, Editor

www.silentnight.co.uk

Editor - Dan Squires dan@cabinet-maker.co.uk features writer - Sally Gower sally@cabinet-maker.co.uk pre-press production - Stuart West stuart@cabinet-maker.co.uk Sales executive - Kacem Ellabbar 01223 846825 kacem@cabinet-maker.co.uk

beds

z DESIGN z MANUFACTURE z RETAIL z

Publisher - Chris Manning chris@cabinet-maker.co.uk Issue no 0014 published by Information Publications Ltd, 1 Grain House, Mill Court, Great Shelford, Cambridgeshire CB22 5LD VAT No: GB 945225521 Managing Director: Debbie Johnson © Information Publications Ltd. All rights reserved. No part of this publication may be reproduced, or transmitted in any form or by any means, electronic or mechanical including photocopying, recording, or any information storage or retrieval system without the express prior written consent of the publisher. We regret we cannot be liable for the safe custody or return of any solicited or unsolicited material. Contributors are advised to keep copies of all materials submitted. The opinions and views expressed in Beds Magazine are not necessarily those of Information Publications Ltd. Being subject to the Advertising Standards Authority guidelines in place at the time of going to press, all data submitted by advertisers and contained in their advertising copy is accepted by Information Publications Ltd in good faith. ISSN pending Registered as a Newspaper at the Post Office.

CONTENTSS DESIGN DO A BUNK

SATRA provides Beds readers with guidance regarding the European safety standards that apply to bunk beds.

MANUFACTURING THE HEIGHT OF WINTER

Sealy’s Neil Robinson looks at the issue of sleep during this time of the year.

IN THE ZONE

British bedmaker Rest Assured, part of the Silentnight Group, details its new showroom concept as well as its key to comfort.

IN THE ZONE

THE FULL PACKAGE

For a company with roots spanning back to the 1980s, Protect-A-Bed clearly knows something about longevity, much of which is put down to its measures to go that extra mile to help customers. Paul Lake explains.

NEWS

FRESH FACED

Thomas Small, TCS managing director, talks about plans for the January Furniture Show.

PRODUCTS LIGHTS OUT

GOING FOR GOLD

36 30

Managing director Buzz Pattar takes us on Furmanac’s journey from the past 50 years, along the path of business longevity and success.

CRYSTAL GAZING

Beds Magazine catches up with the Highgrove Beds Group about staying ahead in a challenging market.

24 32

TEKS APPEAL

The latest on the company’s progress, including a close partnership with like-minded mattress maker, The British Bed Company.

46 RETAIL SCREEN STARS

Beds magazine was lucky enough to secure an exclusive invitation to the filming of the Kaymed’s latest television advert – which, it has to be said, was a Mighty fine production.

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NEWS Profits down at carpet retailer due to beds investment Carpet, floor coverings and beds retail group United Carpets has reported a reduction in profits due to investment within its beds division and online operations. According to its latest trading update for the six months ended 30 September 2017, total sales fell 4.9% to £9.7m from £10.2m against the same half year period last year. Like-for-like sales rose 2.9%. The group posted a pre-tax profit of £589,000, down 7.9% from £640,000 whilst distribution costs and administrative expenses increased from 55.8% of revenue to 56.4%, due to recruitment to support the its growing online presence and beds operations. During the period United Carpets opened one new store bringing its portfolio to 58 across the UK. As mentioned, the group has continued to investment in its beds department, which currently accounts for 8% of total store sales, with beds being sold in 80% of its store network. The group said that after several years of very strong growth, bed like-for-like sales in the period improved at a more modest rate of 2.1% with the investment aimed to sustain future growth. Its core market of flooring saw a like-for-like sales growth of 2.9% during the period. Paul Eyre, chief executive, said: "Delivering a good like for like performance is a creditable result and since the half-year like for like sales have improved further. Investment to support the Group's online activities and Beds operation reduced profits slightly in the first half although this is being offset by operational actions that are already beginning to bear fruit in the second half. "As with other markets there is fragility to the current retail environment which undoubtedly reflects the general uncertainty across the economic and political spectrums. We remain focused on our areas of expertise which ultimately all lead to delivering excellent quality and value for money to our customers."

w www.unitedcarpetsandbeds.com

Bed maker extends sponsorship deal into 2018 Bed manufacturer Sealy UK has announced it has extended its sponsorship deal with rugby league club Wigan Warriors. Following a hugely successful first year of sponsorship, Sealy is now set to extend the partnership, in doing so significantly building its profile in the region and nationally, by becoming Wigan Warriors official 2018 kit sponsor and an official major club partner. The iconic Sealy logo will appear on the playing shorts of all Wigan Warriors Representative teams including the Men’s Super League Team, Wigan Under-19s, Wigan Under-16s and for the first time in 2018, the Wigan Women’s Super League Team. Continuing the role as the team’s official sleep partner, the bed manufacturer will continue to work closely with the players to ensure all their sleep needs are attended to, while strengthening its working relationship with the club, its partners and fans by delivering an exciting engagement programme of match

day activations. The new deal underlines Sealy’s commitment to its ongoing ‘World of Sport’ campaign, which recognises the link between good quality sleep, and sporting excellence. Holly Housby, Sealy’s marketing controller, said: “After a hugely successful first year we’re delighted to be extending our partnership with such a successful and charismatic club for a second year. “We’re excited about building on last year’s successes and are very much looking forward to rolling-out a series of planned activities which will further support the players and engage with the club’s vast fan-base.” Kris Radlinski, executive director at Wigan Warriors, said: “We are thrilled to not only continue our relationship with Sealy, but to have them even further engaged with the Club and our fans, which I have no doubt will continue for many years to come.”

w www.sealy.co.uk

Bed manufacturer reveals benefits of logistic technology Bed manufacturer Silentnight has revealed the benefit of technology that has improved its logistics and environmental practices. Barnoldswick-based Silentnight first integrated BigChange Transport and Delivery Management technology within its operations in 2013, with the system saving 400,000 litres of fuel worth £500,000 as well as cutting CO2 emissions by over 1million kilos. The system combines back-office delivery planning, a proof-of-delivery app for drivers, defect management and real-time tracking of tractor units and trailers. Silentnight has continued to upgrade its BigChange platform and plans to introduce a paperless delivery practice by replacing paper-based manifests and delivery notes. This is being rolled out to all customers across the next 12 months. Drivers are being equipped with the latest Samsung tablets that manage receipt of delivery instructions, electronic proof of delivery with photo capture, timesheets, electronic start-of-day vehicle walkaround checks and a daily driver debrief. Silentnight rewards drivers with a bonus twice a year to recognise their efforts to reduce fuel use, improve safety and cut carbon emissions. The inbuilt telematics, integrated with the vehicle tachograph, captures detailed insight on driver behaviour, including metrics on speeding, harsh braking and cornering. Robert Livingstone, group logistics director at Silentnight, said: “BigChange technology has ticked so many strategic boxes for us; it’s driving tangible savings, transforming customer experience and is a key part of our sustainability drive. “It has no doubt contributed to the prestigious 2017 Sustainability Award we received from the Furniture Markers’ company. In a market where all manufacturers are under cost pressure through the supply chain, these savings allow us.”

w www.silentnight.co.uk

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NEWS Bedding supplier recognised with Gold award Manchester-based bedding products supplier Trendsetter International has been recognised with an environmental award. Trendsetter won the Gold award for Engineering and Manufacturing at the Green Apple Awards, which recognise, reward and promote environmental best practice around the world. Trendsetter was presented the award at a ceremony held in the Houses of Parliament, with the company being named ahead of more than 500 other nominations. Organisers said that Trendsetter stood out from the other entries with the transformation of its Estonia-based production factory, Trendsetter Europe, and its re-invention from a manufacturing-focused organisation to one that is operating to the highest environmental standards. Claire Watkin, Trendsetter managing director, said: “It is fantastic that Trendsetter’s efforts to manufacture to the highest achievable environmental standards have been recognised with this award. Our sustainability commitment has created an industry leading production centre that we’re all really proud of. We’re not stopping here though. Our ongoing improvements and commitment to educating, inspiring and engaging the workforce in environmental best practice is integral to the business ethos. Raising awareness of developing more sustainable thinking across the business and the surrounding community as a whole is a continuous initiative. We have set further targets to further reduce usage of energy intensive production techniques and the business is already engaging in research and developments towards more Circular Economy production.” Trendsetter’s winning paper will be published in The Green Book, an international work of reference on environmental best practice.

w trendsetterinternational.com

Beds independent extends store for sofa expansion Independent bed and mattress retailer The Bed Shop Superstore has expanded its store by taking over a neighbouring unit. Officially opened on 8 December 2017, the extended showroom offers 3,000sq ft of new space, ready for its launch into new product areas including sofas, dining and occasional furniture. Situated on Skippingdale Retail Park in Scunthorpe, The Bed Shop Superstore has taken over the lease of the former Fabric Store.

The company has recently been holding a clearance sale to make way for the extension, whilst also unveiling its new look logo that incorporates its expansion into upholstery products with the name ‘The Bed Shop & Sofa Superstore’. Established for over 40 years, the business operates from four other store locations in Pontefract, Doncaster, Bradford and Bedale, with the latter under the Kitchings Furniture brand.

w thebedshopgroup.com

Mattress specialist partners with Premier League football club Health and wellbeing specialist Mammoth has announced a new partnership with Tottenham Hotspur Football Club. Mammoth has signed an exclusive agreement to become the official mattress and pillow supplier of Tottenham Hotspur, which are to be used at the club’s new state-of-the-art, private player accommodation Lodge, set to open in 2018. Becoming an official supplier of Tottenham Hotspur marks the latest in a string of successes for Mammoth, following the Newcastle-based company’s recent exclusive deal with the RPA (Rugby Players’ Association). Dr Shabaaz Mughal, head of medical and sports science at Spurs, said: “Mammoth’s elite level mattresses enable players to have a consistent rest and rehabilitation experience both at home and when staying at the Club’s new Lodge.” Dr Jonathan Bloomfield, resident sleep expert and chief education director at Mammoth, said: “We are very excited to be working with Tottenham Hotspur. Our association with elite sporting organisations reaffirms our reputation for providing mattresses that genuinely help sleep and wellbeing.”

w mammothcomfort.co.uk

Beds retailer raises tax awareness Independent bed retailer Sussex Beds is raising awareness of VAT relief on adjustable beds. Under government rules, products designed or adapted for a disability qualify for financial support in the form of VAT relief. This means the VAT can be claimed back on some products across Sussex Beds’ adjustable range. The bed must be for a person’s own personal and domestic use and must be for a long-term condition. To make a claim, customers need to complete a form explaining the disability and supply evidence, such as a doctor’s letter or proof of disability benefit. Steve Pickering, managing director of Sussex Beds, said: “So many people don’t realise that they could be receiving the 20% VAT on beds deducted at the till point. This is a fifth of the price tag, which can make such a difference. We urge all people to check eligibility before buying their next bed.”

w www.sussexbedcentre.co.uk

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NEWS Beds retailer rapped over misleading promotions Online beds retailer Beds.co.uk has been told to clarity its discount promotions and savings claims following nine complaints to watchdog ASA. Walsall-based Giomani Designs Ltd, trading as Beds. co.uk, displayed promotions on its website, which was seen in July 2017, that featured countdown clocks on certain products as well as using imagery that was different to the actual product. The Advertising Standards Authority (ASA) received nine complaints, who believed that after the countdown clocks in the ad reached zero they would reset and the products would remain discounted, challenged whether the countdown clocks and the claims that a ‘sale’ was misleading and could be substantiated. Of the nine, two also complained that the products featured in the sale had never been sold at the claimed ‘regular prices’ and challenged whether the claim was misleading, as well as one other complaint regarding the image used for a bed product that did not represent the actual product received. Beds.co.uk did not respond on any of the issues raised when approached by the ASA. The ASA therefore upheld all three claims following an investigation, stating that as the sale did not appear to be time-limited, the use of the countdown clocks were deemed misleading. The ASA also noted that due to the absence of any evidence of the ‘regular prices’ claim, it was concluded as misleading, whilst also finding that the images used on a particular bed product were not an accurate representation of the advertised product, was also classed as misleading. The ASA ruled: “We told Beds.co.uk to ensure that future ads did not misleadingly imply that discount promotions were time limited, for example by using countdown clocks and making claims that a sale was taking place, if that was not the case. “We also told them to ensure that future ads did not make savings claims that were likely to be understood as representing savings from the usual selling prices of the products, unless they held adequate evidence to substantiate those claims. “Finally, we told them to ensure that the images of their products were representative of the products that consumers would actually receive.”

w beds.co.uk

mattress brand expands retailer partnerships Boxed mattress brand Simba has expanded its physical retail presence with further plans to enter new stores across the UK and internationally. Simba, which already operates through John Lewis stores under an exclusive partnership, will expand its store presence to 350 by the first quarter next year by signing similar exclusive deals with Argos, Ocado, Associated Independent Stores (AIS) and Amazon non-exclusively. Currently available in 250 stores, the new deals will grow its physical and online estate by 100 here in the UK, whilst also confirming that ‘more are in the pipeline’ with details currently remaining tightly sealed. Commenting on its progress, James Cox, CEO and founder of Simba, told Cabinet Maker: “The Simba Hybrid mattress was one of the best Black Friday sellers for

John Lewis in Home and it’s incredible to see that we’re still one of their best-selling mattresses in their Home range. “We are going up to 350 in Q1 next year in the UK. These exclusive deals with the UK’s leading retailers cement our position as the premium company in the mattress in a box market, with the best product with the lowest returns and it’s great to get the buy in of these esteemed companies to further endorse the Simba brand.” Simba also revealed that it plans to step up its rollout on a global scale, as James added: “As well as the UK, we will be live in 1000 stores across North America, Europe, The Middle East and Asia by the end of Q1 2018 as we internationalise our successful omni-channel model globally.”

w www.simbasleep.com

Boxed mattress retailer to post profit next year Mattress-in-a-box brand eve Sleep has reported ‘strong trading’ ahead of its full year results with the UK performing better than expected. In a trading update ahead of its 31 December financial year end, eve said that group revenues for the first 11 months are to expected to grow by 130% year-on-year with UK sales expected to deliver over 105% growth, whilst international sales are forecast to up 180%. Eve also revealed that marketing costs in the UK as a percentage of revenue - a key metric for the business to achieve profitability - was 50% in October, down from 64% and is expected to reach 35% during November, indicating significant improvements in UK marketing efficiency. The company added that its in-store partnerships in the UK and Germany, through Next Home, Debenhams, Fenwicks and Karstadt are progressing ahead of plans with the brand now selling through a total of 146 stores. In light of its accelerated growth, eve Sleep confirmed that it remains on track for the UK to reach profitability in Q4 2018 and at Group level by 2019. Jas Bagniewski, CEO, commented: “We continue to be in a period of acceleration with strong momentum across our 15 territories. We look forward to continuing our expansion as we drive towards achieving our plans for 2018 and beyond.”

w www.evemattress.co.uk

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Fitted furniture firm embraces growing trend

Boxed mattress brand wins eco award Mattress-in-a-box brand herdysleep is celebrating after winning an award at the Express Home and Living Awards 2017. Taking place on 26 October 2017 at the Grand Connaught Rooms in Covent Garden, the Daily Express newspaper inaugural Express Home and Living Awards ceremony saw herdysleep win the ‘Best Eco Living Solution’ accolade. The award becomes herdysleep’s second since its launch back in February 2017, which is a collaboration between Cumbrian brand Herdy and British mattress maker Harrison Spinks. Herdysleep said it is committed to supporting the local Lake District farmers by paying twice the market

rate for every kilo of Herdwick Sheep wool that goes into its mattresses. The event was hosted by comedian Mark Dolan, whilst the judging panel consisted of BBC’s Martin Roberts of Homes Under The Hammer, Gabrielle Blackman of DIY SOS, Martin Townsend, editor of The Sunday Express, as well as senior journalists Victoria Gray, Deborah Stone and Louise Midgely from the Daily Express and Sunday Express. Darren Marcangelo, co-founder of herdysleep, said: “After only launching at the start of 2017, we are incredibly proud to have been awarded the ‘Best Eco Living Solution’ at the first Express Home and Living Awards.”

Fitted furniture firm Hammonds Furniture has announced it has expanded its design with a new colour finish on selected ranges. Leicestershire-based Hammonds has introduced a brand new colour finish on six of its bedroom furniture ranges using a light grey tone. Lee Burridge, product manager at Hammonds Furniture said: “We have seen a trend increase over the past couple of years for warmer finishes and tones, with various shades of grey coming to the fore. “The huge benefit of grey shades is their ability to link many different styles and colours of décor – it makes them a really versatile finish. Previously, similar finishes that we have offered have come from our higher end painted range. Being able to offer this brand new finish across all of our vinyl ranges will make it accessible to every kind of style and budget.”

w www.herdysleep.com

w www.hammonds-uk.com

mattress-in-a-box brand wins innovation award Boxed mattress brand Hyde & Sleep has been named as winner of the ‘Best Modern Living Innovation’ award at the Express Home and Living Awards 2017. Taking place on 26 October 2017 at the De Vere Grand Connaught Rooms in Covent Garden, London, 350 guests attended the event that celebrates brands in home and living product categories. Each prize was determined by a judging panel consisting of Daily Express owner Richard Desmond and television personalities, Gabrielle Blackman of DIY SOS and Homes Under The Hammer presenter, Martin Roberts. Hyde & Sleep, a division of bed retailer Dreams, said it has invested heavily in sleep technology, product development and innovation, manufacturing all its own

products in the UK, at its factory in Wednesbury in the West Midlands. Andrew Tyler, the founder of Hyde & Sleep, commented: “It’s an honour for Hyde & Sleep to win the Express Home and Living Award for ‘Best Modern Living Innovation.’ “2017 has been an incredible year for us, particularly on the awards front, and it’s fantastic to have our luxury sleep products recognised by such a well known publication as The Daily Express. “To win in such a competitive category shows the strength and quality of our brand and we look forward to continuing to develop our offering and deliver great value, choice and convenience to our customer.”

w www.hydeandsleep.com

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NEWS Foam issue impacts Q3 sales Belgium-based international polyurethane foam manufacturer Recticel SA has reported a growth in sales despite experiencing an adverse currency impact. According to its third quarter trading update, total sales rose 11.9%, which includes a -0.8% negative currency impact. Flexible Foam sales rose 5.2% in the quarter to €148.6m from €141.3m. Within its bedding division sales fell 7.5% to €64.9m from €70.1m, with the recent foam issue impacting performance. Combined net financial debt totalled €151.6m. Olivier Chapelle, Recticel CEO, said: “The substantial TDI quality issue of BASF, impacting our Flexible Foams and Bedding divisions has finally been assessed by BASF to generate neither health nor safety hazard.”

w www.recticel.com

Furniture retailer purchased out of administration Administrators of furniture retailer Feather & Black Limited have confirmed the sale of the business to bedding and mattress group Hilding Anders International. Allan Graham and Matt Ingram, both of Duff & Phelps Ltd, Joint Administrators of Feather & Black Limited has secured the successful sale of the majority of the business and its assets to Hilding Anders International, securing 104 UK jobs. Under the terms of the sale Hilding Anders has acquired 17 out of a total of 20 stores saving 104 of the 123 employees across the business. Three stores – and five concessions within Multiyork stores – will however be closed. The Feather & Black brand will be retained and continue to have a presence on the UK High Street. Allan Graham, Joint Administrator, Duff & Phelps, stated: “The Joint Administrators continued to trade Feather & Black in Administration with a view to finding a purchaser for the business as a going concern, so we are delighted that we have been able to secure a future for the brand, the business and over 100 employees who work for the retailer.” “The majority of the stores have been sold to one of the best known brands in the bedroom furniture sector securing

the future for Feather & Black and a large number of its valued employees. This is a tremendous result for the business.” Pepyn Dinandt, chairman and Group CEO, commented: “I am very excited by this opportunity to re-enter the UK market with F&B. F&B has a strong market position, excellent customer loyalty and a deep heritage within the UK market. “We will build on F&B’s solid platform and grow the business across both stores and eCommerce. We will continue with F&B’s current customer and product positioning whilst also looking at further ways to improve our productivity and profitability.” Joanne Bennett, Group CFO, commented: “As a UK national, I have been aware of what the F&B brand stands for, the quality of its products and a regular visitor to my local F&B store for many years. I am also very excited by this opportunity to work with the team to build on the brand strength and grow the business together.” A legal team at Eversheds Sutherland, led by Restructuring Partner Mark Wood, acted for Duff & Phelps on the transaction.

w www.featherandblack.com

new UK range Italian mattress brand Magniflex has announced the launch of its MagniStretch collection into the UK market, forming part of its strategy of re-entering the UK and follows on from its debut London showroom opening back in January last year. MagniStretch mattress was developed in cooperation with a orthopaedic research team at Zaragoza University in Spain and was given an exclusive patent for its mattress technology. Marco Magni, Magniflex’s director, said: “The recent endorsement by the ACA in the US is a testament to Magniflex’s commitment to superior quality and innovation globally. “We are now thrilled to unveil this collection in the UK."

w www.magniflex.com/uk

Home furnishings retailer returns to sales growth Homeware and beddings retailer Ponden Home has reported a reduction in profits despite a return to sales growth. According to its latest filed accounts for the year ended 25 February 2017, total sales rose 1.2% to £25.2m from £24.9m in 2016, marking a return to growth following three straight years of falling revenues. Although turnover had increased it is still some way off its highest sales figure of £33.4m, when recorded back in 2011. Since then sales have slowly been on a downward spiral aside from a brief uptick in 2013. Gross profit fell to £2m from £2.6m, whilst pre-tax profit also declined to £1m from £1.6m, a second consecutive year of falling profits. Year end cash rose to £8.6m from £8.2m, with total net assets worth a value of £11.6m, increasing from £10.7m on last year. Ponden Home, a trading name under Duvetco Limited, operates from multiple stores across the UK and is part of the Edinburgh Woollen Mill group.

w www.pondenhome.co.uk

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Mammoth supports ‘SAD’ awareness Health and wellbeing group Mammoth has highlighted the impact of Seasonal Affective Disorder (SAD) and how this can affect sleep. Mammoth’s chief scientific officer, Dr Bloomfield, explains the condition and how to cope with the possible symptoms such as stomach problems and changes to sleeping patterns. According to research commissioned by YouGov and The Weather Channel in 2014, one in three people in the UK suffer from at least mild SAD. Women are 40% more likely to experience symptoms than men while 8% of the adult population will suffer from acute symptoms. Dr Bloomfield said: “SAD can present itself in both mild and major forms, as the lack of bright daylight impacts on our brain chemistry. The absence of the sun inhibits the release of the neurotransmitter, serotonin, in the body, while allowing the continued production of the ‘sleep hormone’, melatonin. “The combination of these two factors can disrupt the body clock, as well as affecting mood, energy and appetite. Over time this hormone imbalance can lead to depression. This seasonal variation is further complicated by the fact that more of us now work indoors and spend many hours a day under artificial light.”

Closure locations revealed

Dr Bloomfield believes that having a decent mattress to ensure quality sleep is one step in helping deal with the illness, but stresses that sufferers must contact their doctors if symptoms occur. Mammoth has worked alongside Dr Bloomfield to ensure the advice is passed on to retailers, to then help bridge the gap to consumers. Dr Bloomfield added: “In general, it helps to maintain a healthy lifestyle and diet. Manage your stress levels, keep regular sleep patterns and gain plenty of outdoor exercise in daylight hours wherever possible. “There are some clever tips to maximise exposure to much-needed daylight during the winter months. Such as eating your lunch outdoors, in broad daylight, whenever you can, organise your diary to get out of the office, draw all curtains to let daylight in, trim back overhanging branches around your home to let as much light in as possible, cut back on alcohol and try to achieve 150 minutes of moderate to vigorous exercise every week. “Finally, maximising the time you’re asleep is crucial. Make sure you’re sleeping on a high quality mattress to achieve the most beneficial night’s sleep possible.”

A total of eight Feather & Black locations are to close following the agreed sale, which sees the retailer saved from administration. Joint administrators, Allan Graham and Matt Ingram, both of Duff & Phelps Ltd, confirmed that bedding and mattress group Hilding Anders bought the business and the majority of its assets, securing 104 jobs. However, under the agreement, Hilding Anders will take over 17 of the total 20 standalone stores across the UK, with five concessions inside Multiyork stores also confirmed to close. A total of 19 jobs are to be lost with administrators confirming the locations that will be impacted. These include three Feather & Black store closures in Leeds, Manchester and Chingford. It will also close Multiyork concessions in Chester, Guildford, Ipswich, Milton Keynes and Thurrock. As part of the sale, Feather & Black’s staff at its head office will all be retained with the buyout reaffirming its presence on the UK high street. Allan Graham, Joint Administrator, Duff & Phelps, stated: “The majority of the stores have been sold to one of the best known brands in the bedroom furniture sector securing the future for Feather & Black and a large number of its valued employees. This is a tremendous result for the business.”

w mammothcomfort.co.uk

w www.duffandphelps.co.uk

Mattress maker to ‘build relationships’ with retail partners Bespoke mattress maker Feather and Springs has confirmed plans to expand its distribution network. Feather and Springs will sell its products through a network of independent retailers across the North-West of England who can ‘retain their focus on quality and customer service.’ The company will hold an event at its Lancaster showroom on Chapel Street on 12 December 2017 where it has issued an open invitation to potential retail partners. The move marks an historic milestone for the business, which has typically sold its products through its own shop base in Cumbria and Lancaster. Commenting on plans, Chris Cannon, director for Feather

and Springs, told Cabinet Maker: “We are thrilled to be able to increase our coverage and are excited at the prospect of being in front of a new range of customers in the future. We have taken our time in getting to this stage, and are very much looking forward to building relationships in the future with our retail partners. “This has been our first full year in business and we have been blown away at the success we have had. We have found customers love our story of being a local firm, hand-making beds of the highest quality.”

w www.featherandsprings.co.uk

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PICTURE

THE SCENE Beds ‘looks’ back at a selection of industry developments from the last quarter.

Mattress maker installs new display systems Mattress and pillow manufacturer Dunlopillo has begun to install its new display systems through its network of independent furniture retailers. The new point-of-sale display systems makes use of a large TV screen, illuminated graphics and framed graphics to digitally showcase the benefits of Dunlopillo Latex. Fabric swatches and information lecterns complete the display, with Dunlopillo, which is part of the Steinhoff group, investing a significant sum to boost the technology feature.

Boxed mattress brand raises further funding Mattress-in-a-box brand Simba Sleep has raised a further £40m in a new funding round as the company prepares to expand. The series B round of investment comes from previous investors Nigel Wray, chairman of Saracens rugby club, Wharton Asset Management and Swiss bank Lombard Odier and was led by new backer Atami Capital. Simba said that the investment will fuel its global expansion whilst also confirming that some of its 35 markets, including the UK, are close to recording profits and that it is targeting revenue to grow by a sixth in the next two years from £41m forecast for 2017 to £267m by the end of 2019.

Flooring retailer rethinks beds strategy for New Year boost Flooring and beds retail chain Carpetright has confirmed it is running ‘several store tests’ to promote its ‘Sleepright’ brand as its beds division undergoes a shakeup. Detailed within its latest half year trading update, Carpetright said that bed sales had declined due to the clearance of discontinued lines as it ‘changed the entire range’. As part of this refocus, the company has re-ranged the entire category rather than ‘drip feed’ the products over a longer period, which has caused disruption to the division. Carpetright said that by the start of January it would have a ’much better range of leading brands that are familiar to consumers’. Currently, beds account for 8.1% of sales, down from 9.1% last year.

Bed manufacturer wins two gold awards

British bed manufacturer Relyon has won the ‘Best Sleep Product’ and ‘Best Safety Product’ gold awards for its Mothercare Airflow Pocket Spring Mattress. Somerset-based Relyon, part of the Steinhoff group, said it was ‘incredibly proud’ to be recognised for sleep safety at the Mother and Baby Awards.

Is the UK a ‘snooze’ nation? New research suggests that UK sleepers like to ‘snooze’ as The Sleep Council highlights areas to improve sleep. According to research conducted by online beds and mattress retailer Time 4 Sleep, 71% of respondents said they hit the snooze button on the alarm for 30 minutes before getting up. Students were the biggest snoozers at 35 minutes, followed by those aged 25 to 34 years old who admit to turning off their alarm for some extra sleep for 33 minutes. Lisa Artis of the Sleep Council gave her top tips on the best ways to avoid snoozing, which includes going to bed earlier, exposing yourself to daylight and setting your alarm a little later to avoid the snooze option.

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NEWS Retail solutions provider prepares for digital launch Retail management solution provider Swan Retail has announced the appointment of Mike Byrne as its new ecommerce and digital marketing boss as it prepares to launch its new service. Swan Retail confirmed it will be launching its new ecommerce and digital marketing services offering in the new year, which will allow the company to offer a single source omni-channel retail management solution to retailers in the furniture industry. Mike, who has over 10 years experience within the industry, will help promote and manage the team of creative web developers and digital marketing services to extend the traditional functionality of Swan’s furniture retailing solution. Commenting on his new role Mike said: “I am very excited to join Swan as they take the leap into digital retail. I feel that the new products and services will enhance the current application offering, enabling our customers to take advantage of a complete endto-end omni-channel solution to help future proof and drive their business forward.” Chris Marsden-Jones, business development director, added: “Mike’s knowhow and high performing sales experience, will assist Swan in revolutionising our furniture retail solution to meet the demands of the omni-channel retailer.”

w www.swanretail.co.uk

Beds retailer launches new advertising campaign Beds retail chain Dreams has announced the launch of its new advertising campaign, exploring the link between healthy sleep and healthy relationships. The campaign represents the next iteration of Dreams’ ‘Replace Every 8’ initiative with a new theme, with the advert launching on ITV on 15 December 2017. Originally launched in 2015, ‘Replace Every 8’ focuses on the health benefits of changing your mattress every 8 years, in terms of sleep, comfort, hygiene and the prevention of back pain. Over the past two years it has become the foundation of Dreams’ marketing strategy and the backbone of its turnaround as a business. The music accompanying the commercial is a re-recording of ‘Last Request’ by Paolo Nutini, performed by Amber Leigh Irish. It will be released as a charity single, with all the proceeds donated to The Fostering Network, the UK’s

leading fostering charity and a partner of Dreams. Lisa Bond, marketing & ecommerce director of Dreams, said: “This new campaign underlines the mission of Dreams as a business: to strive to make sure every person in the UK can get a great night’s sleep. Over the last two years our Replace Every 8 initiative has changed the way people think and talk about sleep. This campaign highlights the impact our mattress has on our lives without us even knowing. “We are looking forward to continuing to develop the Replace Every 8 narrative long into the future, and encouraging everyone to have the best night’s sleep possible.” The production company behind the commercial was Re:Production and the campaign was directed by Phil Hawkins. The creative agency was M&C Saatchi.

w www.dreams.co.uk

Sales director retires at foam manufacturer Polyurethane foam (PU) foam manufacturer Vitafoam has confirmed its sales director for UK Block Foam is to retire next week. Graham Wilson, who has spent 45 years in the industry, decided to retire on 11 November 2017, with Vitafoam confirming that Greg Flynn has been appointed as his successor. Graham, who originally started work in accounts before transferring to Block Plant Sales in 1979, has played an integral role in helping Vitafoam become a market leading supplier of PU foam for the UK comfort market. Greg joined Vita in 1988; starting as a trainee accountant, progressing to management accountant at Kay-Metzeler Bollington before making the move into sales in August 2004. After a number of years with Kay-Metzeler, he became UK sales manager for Vitafoam Block Manufacture. Commenting on his retirement, Graham said: “The last 45 years seems to have passed in the blink of an eye. To have worked at Vita for virtually my entire working life has been both an honour and a privilege. “Being in the “people business”, I will inevitably miss colleagues both at work and the extensive client base, and my sincere thanks go to all of them who have shared my journey and made it such a joy. “I know I retire in the knowledge that the people who will carry on the Vita message are of the calibre expected of this fantastic business.”

w www.vitafoam.co.uk

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Adopting online; ‘go where the fish are!’ The importance of having a strong online platform looks to be a key part of any business especially within the furniture industry. Recent data from IMRG highlighted that online retail sales in September rose 14% year-on-year, with homeware sectors growing albeit at a slower pace. Mix that with the latest furniture retail sales from the Office for National Statistics (ONS), which returned to growth in September – up by 30% to a value of £1.3bn, and that the amount spent online accounted for 17% of all retail spending, up from 15.6% on last year, indicates a continues growing trend. Although the ONS data did not include how much furniture spending related directly online, September’s figures highlighted how consumers are using online increasing more over physical stores, which is further backed up the latest BRC Footfall Monitor for September that showed a third straight month of declining footfall, down by 1.2%. High street and shopping centre footfall

suffered drops of 2.2% and 1% respectively, with only retail parks experiencing a rise in shopper numbers of 1.1%. Large multiple retailers can deliver a solid multi-channel approach, but when it comes to the independents of the industry, one in particular is embracing, and ever growing, its online presence. Beds retailer Land of Beds told Cabinet Maker that online sales represent more than 50% of total sales and are ‘growing more quickly’ than instore sales year-on-year. A driving force behind its continuous, and impressive, online growth is constant investment but getting the balance right between online and instore. Mike Murray, managing director at Land of Beds, explained: “As a multi-channel retailer, you cannot treat your website like a side note. The level of investment and effort it takes to have a successful online presence is equal to (or possibly even greater than) running a traditional bricks and mortar store. “It is vital to get the correct infrastructure in place to service ‘the machine’ of your website. At Land of Beds, we have invested significantly not only in software, technology and digital advertising, but also in people – creating an in-house Web Development Team that is supported by graphic designers and social media marketeers. “Our stock levels are maintained and priced correctly by a dedicated team of product administrators. Furthermore, we recognise that visitors to our website may still want to communicate with a person;

to pick up the phone and speak to a bed expert, or to have a real-time conversation via Messenger. “To meet those needs, we have invested in a call centre that is staffed by fully trained sales advisors and customer service colleagues, along with introducing Live Chat functionality online.” Launched nine years ago, Land of Beds’ website has seen invested every year, with its most recent being in 2016 after developing a new mobile optimised website, which took a year to complete by its inhouse team. Land of Beds hasn’t forgotten the instore approach either and has expanded its estate over recent years to two stores, adding a Frodsham location to its Helsby showroom, as well as confirming a third store will open in November 2017. The reaction? ‘Hugely positive’, as Mike continues: “Both online usage and sales have grown massively in recent years – garnering hugely positive feedback from our customers. In the beginning, we encountered suppliers who did not want to work with retailers who used the internet; howev-

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er, our continual growth has proven that this was the correct channel to invest in. “Today, 99% of the industry has adopted the internet, so those brands and retailers who continue to hold out can appear to be less progressive and desirable to customers. Retailers and brands need to work together in an online world to offer customers quality, choice and convenience; if you want to go fishing, go where the fish are!” And what about the future of online? Mike added: “Online shopping will continue to grow year on year, with mobile-enabled websites playing an ever more significant role. Sites will get better and better – making it easier for customers to research and place orders whenever and wherever they choose to shop. “With a traditional store, you only have a finite amount of time each day to make sales. The online world operates 24 hours a day, seven days a week, 365 days a year; it never sleeps and neither do we, so that our customers can!”

w www.landofbeds.co.uk

NEWS AT A GLANCE INDEPENDENT BEDS RETAILER OPENS NEW STORE Independent beds retailer Land of Beds has announced the opening of its newest store in Greater Manchester. Land of Beds, Retail Family Business of the Year award winner, launched its new store on Ellesmere Road in Pemberton, Wigan, on 25 November 2017. The new 9,000sq ft showroom becomes the retailers third, as well as its largest space, and takes the place of the former Abbott & Smith premises with all staff being retained at the site. Commenting on the opening and a record Black Friday ahead of the launch, Mike Murray, managing director at Land of Beds, said: “We had an amazing 24-hour period that saw us record our best ever day of sales both in-store and online, followed by the grand opening of our latest store “I’d like to thank all our suppliers, in-house team, external contractors and media partners for their efforts. Seeing everything come together was the best early Christmas present we could have wished for! “We have worked hard to keep the essence of a business that is well-loved by the community it serves, while completely refitting the premises and introducing new technology to offer customers choice, convenience and the most competitive prices on big brands such as Hypnos, Sealy and Silentnight. “As we go into 2018, our business is in a stronger position than ever before. In every possible regard, we are competing like for like with major chains, while retaining the qualities that have sustained us as an independent retailer these past 50 years.”

w www.landofbeds.co.uk

Bed manufacturer wins Sustainability Award The Furniture Makers’ Company, the furnishing industry’s charity, has named bed manufacturer Silentnight as winner of the 2017 Sustainability Award. Richard Logan, chief operating officer of Silentnight Group, was presented the award by the Lord Kirkham CVO, charity president, and Dr Tony Smart MBE, Master of the Company, during the Company’s Royal Charter Dinner at the Honourable Artillery Company, London on 26 October 2017. Silentnight fought off competition from a shortlist of Harrison Spinks, Herman Miller and Senator International to win the award. The Sustainability Award recognises improvements in sustainability in relation to manufacturing of furniture and furnishings. It is based on principles provided by the Furniture Industry Sustainability Programme, administered by the Furniture Industry Research Association (FIRA). Part of the Manufacturing Guild Mark, the award considers all aspects of how a business operates – waste and energy management, design process, product improvements, packaging, transportation, procurement, end of life management, client relationships, supplier management, employee engagement and corporate social responsibility. Dr Tony Smart MBE, Master of The Furniture Makers’ Company, said: “The goal of the Sustainability Award is to recognise and champion companies determined to leave a fine legacy to future generations. Silentnight successfully demonstrated how sustainability was engrained in all business areas by highlighting specific achievements and changes. On behalf of The Furniture Makers’ Company, I would like to congratulate them.” Nick Booth, marketing director at Silentnight Brands, said: “As a leader in the industry, Silentnight has put a great deal of work into our various sustainability projects over the last few years. To win the award and receive recognition for these investments is just fantastic.”

w www.silentnight.co.uk

MATTRESS MAKER OPENS DEBUT UK SHOWROOM Mattress brand Dormeo has announced the opening of its first UK showroom. After several years of expansion in the UK market, Dormeo is celebrating 15 years of sleep evolution, with the opening of its first UK Bed Showroom in High Wycombe Bucks. The company said that this physical presence has given Dormeo the opportunity to showcase its entire range under one roof, especially its ‘As seen on TV’ ranges that were not previously available to the public for pre-purchase showroom inspection. After a successful grand opening in early

November, the showroom will also offer a platform for new product launches and training workshops. Mike Pitt, managing director of Dormeo UK Ltd said: “Opening this Showroom is an important milestone for our 15th Anniversary, and we are proud to be supporting the local community where our Head Office is based. “It gives us another opportunity to help our customers and end consumers understand the importance of a great night’s sleep, every night.”

w www.dormeo.co.uk

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BED SPRINGS MANUFACTURER SECURES FUNDING TO BOOST GROWTH Rotherham-based bed springs manufacturer Wolf Components has secured a multi-million funding package to support its growth. Established earlier this year, start-up Wolf Components has purchased new manufacturing machinery after gaining funding from HSBC bank. The business currently employs 12 people and plans to double its workforce over the next 12 months. The funding will support Wolf Components’ ambition to become a £13m turnover business within three years as it serves markets in the UK and Central Europe. Anthony Joyce, owner of Wolf Components, said: “Since establishing the business earlier this year we have focused on setting up a UK manufacturing base and understanding the requirements of our clients. “The funding package from HSBC puts us in a great position to move forward with our growth plans, which includes increasing business across the UK and Europe and expanding our local workforce in Rotherham.”

Mike Swift, HSBC’s area director for West and South Yorkshire, said: “Wolf Components is a great example of the type of dynamic business we are delighted to support. “The owners have considerable experience and knowledge of the market and have identified a great business opportunity, with strong potential for growth. We look forward to seeing their business thrive.” Wolf Components was formed in Spring 2017 after owners Anthony Joyce and Stephen Baul spotted an opportunity in the market for British-made bed springs to supply British mattress manufacturers. The deal was completed by Lee Manterfield, relationship director in South Yorkshire Corporate Banking, Paul Bryne from HSBC Equipment Finance and by Robert Watson, managing partner at Gibson Booth on the client’s behalf.

w www.wolfcomponents.com

Beds independent opens debut sofa store Independent beds retailer St James Bed Centre has expanded with a new sofa showroom. St James Sofa Store officially opened at the end of October 2017 and is the company’s first venture into the sofa market, extending its offering from beds and mattresses. Located in King’s Lynn town centre Vancouver Quarter, the new store is close by from its Bed store on Norfolk Street and offers living room, dining room and occasional furniture. Chris Bloy, director, told local press that due to a shift from customers shopping at large multiples to smaller independents, thought the time was right to expand its range from beds to sofas. St James Sofa Store has also launched an online transactional platform, which is a stand-alone site from its other beds business.

w www.stjamesbedcentre.co.uk

Beds retailer expands with ninth store opening Independent beds retailer Sussex Beds has announced the opening of its new store in Tonbridge. Officially opening on 27 December 2017, the new 3,500sq ft showroom is located in The Pavillion and brings the family businesses store estate to nine. The grand opening included a visit from Santa as well as shoppers being treated to complementary crepes, hot drinks and massages. The first 25 customers to spend over £400 also received a free pair of memory foam pillows. Steve Pickering, managing director of Sussex Beds, said: “We are very excited to find a new home in Tonbridge and opening on the first day of our sale period means that shoppers can come and find their perfect bed at the best possible prices. “We have an outstanding reputation as specialists across Sussex, and we look forward to giving every one of our customers, old and new, a warm family welcome.”

w www.sussexbedcentre.co.uk

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TIV E

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MANUFACTURING

SEALY

The height OF WINTER

Sealy’s Neil Robinson looks at the issue of sleep during this time of the year.

ith the arrival of the New Year comes a promise of getting back to normality and the fulfilment of those New Year resolutions. However, the contrast between an overindulgent festive lifestyle and a healthy New Year routine can have an adverse impact on your customers’ quality of sleep. Pair this with chilly seasonal weather, which inevitably makes drifting off more difficult, and you have yourself a badly rested nation right at the beginning of 2018. World’s number one bed brand, Sealy UK, strives to give its customers the best night’s sleep possible - whatever the season - and has a number of tips to pass onto your customers to aid the quality of their sleep. Residents of the UK breathe a collective sigh at the steady reduction of daylight hours and the cold weather. Difficult to accept for most, it throws the body’s circadian rhythm out of its normal pace, enhancing the tired feeling most experience at this time of year. There is also evidence to show that the brain’s levels of serotonin are directly affected in a negative manner by a lack of exposure to daylight. To rectify this, perhaps recommend that customers venture outside regularly to maintain their

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vitamin D count; even if the weather is dull, it will maintain these levels. Although exercise may be the last thing any of us want to do on dark winter evenings and mornings, it can help you feel more energetic, may help reduce early-evening fatigue and ultimately improve your sleep. Physical activity improves sleep quality and increases sleep duration, also reducing stress and causing physical exhaustion. Exercisers also find that their risk for developing troublesome sleep disorders, such as sleep apnea and restless leg syndrome are reduced. If possible, encourage potential customers to exercise outdoors so that they can absorb natural sunlight during the daytime hours. We’re sure that they’ll be delighted to hear that it will improve their mood as well as their post-Christmas waistlines. The New Year is the perfect time to get back into a sleep schedule, which encourages a deeper and longer night’s sleep. When we have trouble sleeping, it can lead to napping, which may feel essential at the time but can make it more difficult to drift off at bedtime. Advise customers who find it difficult to get to sleep to reassess their sleeping environment and bedtime ritual.

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SEALY This needs to be away from any activity that can cause excitement, stress or anxiety. Of course, selecting the perfect mattress is also essential as it invites a comfortable night’s sleep that will remain undisturbed. It can be beneficial to encourage customers to come into store to try out mattresses before they buy them. Many customers will openly admit to using high tog duvets, blankets and throws in an attempt to warm up in bed. Whilst this may appear to cultivate a cosy environment, it can actually lead your body to overheat later in the night and; if your mattress isn’t equipped to deal with this, it could wake you up. Being uncomfortably warm in bed can lead to sweating, tossing and turning and a disrupted night’s sleep. A number of Sealy mattresses are designed with ingredients that can help regulate the sleeper’s temperature, a feature that is as useful in the winter as it is in the summer. • Sealy’s Smart Fibres with Tencel: The combination of these fibres help to keep the sleeping environment cool and dry, optimising the absorption of moisture, guaranteeing a pleasantly dry and bacteria free sleeping area.

• Geltex: This is a combination of elastic gel and air-permeable foam that offers active breathability for the sleeper, meaning that they are able to regulate their temperature in bed. • Sealy Adaptive Technology: This intelligent textile technology changes passive textiles into textiles capable of responding dynamically to environmental changes such as temperature and moisture levels. Neil Robinson, sales and marketing director at Sealy, said: “The New Year is one of the most important times to ensure a good night’s sleep. In fact, I’d encourage everyone to put ‘sleeping better’ right at the top of their New Year resolutions. Sleeping resets your body clock and gives your brain chance to process everything from the day. I can guarantee that you will be more productive and healthier if you sleep better. A good sleep has so many positive benefits, from improving your health and wellbeing to ensuring you are ready and prepared for the busy year ahead.”

www.sealy.co.uk

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A GOOD SLEEP HAS SO MANY POSITIVE BENEFITS, FROM IMPROVING YOUR HEALTH AND WELLBEING TO ENSURING YOU ARE READY AND PREPARED FOR THE BUSY YEAR AHEAD

BEWARE OF IMITATIONS.qxp_Layout 1 11/30/17 1:22 PM Page 1

HYBRID BEWARE OF CHEAP IMITATIONS (...or expensive ones, for that matter)

When launched, Sealy’s revolutionary Hybrid Collection was hailed as the most innovative development in bed technology in years. With innovation comes the inevitable imitations. We know this is the sincerest form of ﬂattery but we feel it’s our duty to let you know the truth - that imitations can often have limitations. Sealy’s Hybrid Collection embraces the most profound advancements in sleep technology. It contains Geltex, our unique, gel-infused foam (which provides breathability, pressure relief, comfort and support) and Sealy Smart Fibres, endorsed by Allergy UK. You just can’t imitate those ingredients.

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REST ASSURED

zone British bedmaker Rest Assured, part of the Silentnight Group, details its new showroom concept as well as its key to comfort. THE PERFECT BRITISH BED

A true heritage British bed brand, Rest Assured is readying itself for an exciting year ahead. In 2017 the brand unveiled a new identity, pushing its bed making expertise and heritage to the fore, reinforcing the key messages of British quality craftsmanship at affordable prices. Exciting new retail partnerships have been developed with the brands first consumer showrooms being opened in Cousins Furniture Stores in Manchester, Birmingham and Dudley, and with more Rest Assured showrooms planned for 2018 this is a great time to get involved with the brand.

EXPERIENCE AFFORDABLE LUXURY

The new showroom concept delivers a fantastic customer experience with the most comprehensive range of Rest Assured products available for customers to try before they buy. The range features nine mattresses at a range of price points along with the brands full collection of storage divans, stylish headboards and brand new British made upholstered bedframes.

COMFORT IS KEY

Rest Assuredâ&#x20AC;&#x2122;s new collection of mattresses all feature premium zoned pocket springs for superior spinal support, combined with high quality comfort layers for relaxing, refreshing and restful sleep. Hand layered on top of the zoned pocket springs, customers can choose from luxurious British Wool, blended natural

latex and silk comfort layers. Mattress collections are designed to offer the customer a simple choice of softer, medium and firmer comfort, at a range of price points. The latex and premium naturals products all feature a 2000 variable tension zoned pocket spring unit which is engineered to deliver the softer, medium and firmer feels.

BEDFRAMES AND STYLISH STORAGE DIVANS HANDCRAFTED IN THE UK

Expanding the product range to offer both divans and upholstered bedframes means the consumer can design the new bed that is perfect for them. The divan offers unparalleled storage, and the full length ottoman canâ&#x20AC;&#x2122;t be beaten when it comes to making the most of the valuable space under the bed. For those that prefer the look of a bedframe, there is now a choice of two exquisite designs offering a classic style with turned wooden legs and available in a choice of soft velour or beautiful wool effect fabric in a range of colours inspired by the British countryside.

For more information please visit www.rest-assured.co.uk or call 01282 851111.

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REST ASSURED QUALITY AND SATISFACTION

This combination of quality products and simple choice for the customer is already delivering great results as these customer reviews show:

INCREDIBLE NIGHT’S SLEEP (The British Wool Mattress) “This mattress is firm yet incredibly comfortable. I used to suffer with low back problems and decided to buy myself a new mattress, I’ve had no problems with my back since!”

A DECENT NIGHT’S SLEEP (The Hylton Mattress) “Quality is impeccable as hand crafted, great as you just rotate it periodically no need to turn it. First night’s sleep? Like floating on a cloud, simply heavenly! Feel refreshed every morning…5 stars!”

Rest Assured British Wool mattress, Bronte Headboard and Storage Divan in Moss

Rest Assured Waverley Bedframe in Pebble

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MANUFACTURING

PROTECT-A-BED

PACKAGE

pecialist bed company, Protect-ABed was founded in South Africa, back in the 1980’s. At the time it specialised in protection for car seats. Spotting an opportunity, 10 years subsequently saw the business produce its first mattress protector, something for which it has become widely recognised. A short five years later, Protect-A-Bed pioneered its waterproof and air vapour porous Miracle Membrane which is embedded within all of its mattress protectors and encasements, providing protection that will increase the life of the mattress and benefit the health of the end user. This was followed with a bedbug proof mattress encasement – the Allerzip – which is protected by a global patent. Today you can find products by the company available in some 49 countries across the globe. The brand just keeps moving forward, as we found out from Paul Lake, marketing manager for Europe at the company, when speaking about the business’ plans for the upcoming January Furniture Show. The company is doing something a little different than you may expect from a bedding supplier for their stand, in order to

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further set it apart. Paul explained: “Our purely online business is going from strength to strength and again, we’ve had another strong year with our retail partners in store. However we are displaying some cutting edge in store marketing at this years show. We are going to have lots of video and VT from our YouTube channel, which our customers can use in store. Plus there will be some brand new point of sale display stands designed to become an instore feature.” But alongside the digital displays, what else is new for the business? Well, there is set to be a new range of packaging, designed to provide a fresh new look, as Paul continued: “The new packaging will make the products look completely different and help them sell themselves come January. They will also help the retailer by offering a more environmentally friendly alternative.” Speaking of which, there is another development from the company aimed at helping the retailer, with upgraded guarantees across the range of core mattress protectors. “Retailers can now offer up to 15 years on top end products,” explained Paul. “If they stock our products, they can be assured of

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PROTECT-A-BED

“We are displaying some cutting edge in store marketing at this years show”

Stain Free: 10-year product guarantee

a minimum 10-year product guarantee. In the off chance the mattress protector fails, as long as it was purchased at the same time as the mattress, we will come and clean the customer’s mattress ourselves or buy the customer a new one.” Any company must be confident to offer a commitment like this. But for Protect-ABed, it not just the service either. And there will be a brand new product also making its debut at the January Furniture Show, the Protect-A-Bed Snow Mattress Protector – featuring Nordic Chill fibres. “One exciting new product to launch is our waterproof Snow mattress protector, including strong, durable, cold to tough fabric, which works to remain cold throughout the night. Great for those hot sleepers! This will be promoted at the show.” I was keen to find out the other ways in which Protect-A-Bed stands itself out as a business, and Paul was happy to enlighten me. “A lot of competitors concentrate on price, and some even try to undercut us,” he explained. “Yes, people can do that. But does it matter if you pay a fraction more and get all the added extras including marketing, display, training, service and trust alongside

Protect-A-Bed’s Waterproof Mattress Protector, Snow a great product?” It’s a tough point to argue! But of course, innovations are for life, not just for January, and if for any reason you are not able to be at the January Furniture Show, Protect-A-Bed will be supporting the industry with appearances at a number of other important calendar events, including the AIS Bed, Sofabed and Bedroom Furniture Show at Cranmore Park in April, the Minerva Furniture & Bed Show at Stoneleigh Park in May, and the Manchester Furniture Show – which was recently announced to be combined

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with the Midpoint Furniture Exhibition at Manchester Central in July. If you would like more information about the latest products and developments from Protect-A-Bed, why not pay the company a visit at the January Furniture Show between 21-24 January at the NEC in Birmingham?

You can find the team in Hall 5 on Stand D43.

www.protectabed.co.uk

MANUFACTURING

TCS

FRESH

faced

Luxury Imperial 2500 Contemporary Sleep range

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MANUFACTURING

TCS

Thomas Small, TCS managing director, talks about plans for the January Furniture Show.

ith the January Furniture Show just days away, Beds Magazine caught up with TCS The Complete Service managing director Thomas Small about plans for the show. When Beds Magazine last spoke to Thomas back in September, business at TCS was looking ever more promising for the end of 2017, with several ranges flying out of both their Ireland and UK factories like hot cakes on wings. He’s pleased to reveal it’s much the same story today. “Our Royal Coil range is getting stronger and stronger. Retailers are incredibly happy with sales,” explains Thomas. “The Contemporary Royal Coil Sleep range has been revamped to have a fresher look.” “The new natural Royal Coil range was

“Our Royal Coil range is getting stronger and stronger. Retailers are incredibly happy with sales.” launched after the resounding success of the original Royal Coil range and retailers visiting the NEC will see the range of contemporary bed frames and headboards to go with the new collection. The new collection is designed to have a very natural look, using silk and other fabrics, combined with a matte

finish,” Thomas continues. While the TCS collection of Royal Coil Mattresses has already seen growth throughout the UK and Ireland, the company has been branching out with more contemporary developments within its still growing bed sector in order to complement its highly respected collections of Italian leather and British made fabric sofas. In addition to the hard work TCS has put into ranges of successful beds and mattresses, it now has a new range available, which includes a range of sofas that all have sofa-beds built in, in a cross-over of excellently designed products. The added bonus for retailers is that as of 2018, TCS will be delivering twice a week to 80% of the UK, while the remaining 20% of the UK market will still benefit with deliveries from Ireland once a week. With accolades to its name such as Best Customer Service 2013, it’s hardly surprising that TCS is a brand in high demand. TCS ranges are exclusively available to independent retailers only, meaning they’re not accessible online. In the interest of bringing the brands straight to Furniture Show visitors, the ranges all come with point of sales and merchandising. “We have some good deals for show visitors,” adds Thomas. “We’re excited to go to the January Furniture Show and showcase our products.”

TCS orthopeadic

Royal Coil

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www.tcsimports.com

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DESIGN

SATRA

Independent research and testing organisation SATRA provides Beds readers with guidance regarding the European safety standards that apply to bunk beds.

BUNK

t has been a busy year for independent research and testing organisation SATRA, as it announced its continued commitment to investing in its technology facilities in the UK with a new site in Northamptonshire, which due for completion in 2018. The new facility will be in addition to the purpose-built research and technology centre in Kettering that has been serving major international brands and customers from all over the world since 2004. The company itself has actually been around since way back in 1919, and has technical facilities throughout Europe and

Bunk bed testing

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China serving customers throughout the world. As well as testing products and components to European and international standards across a wide range of industry sectors, the business develops, manufactures and sells test equipment. SATRA is a Notified Body for various European directives including personal protection equipment (PPE), which is one of SATRAâ&#x20AC;&#x2122;s largest sector operations. Its latest ÂŁ2.5m investment will provide space for the expansion of its test equipment manufacture business, which exports machines for the testing of footwear, furniture

DESIGN

SATRA and other products in global supply chains. There are currently more than 200 technical and other staff employed in Europe and China, whilst the majority of its technology experts are located at the Kettering facility. The company is ideally placed to offer advice on the sometimes confusing issue of children’s furniture, and here it focuses specifically on bunk beds. Bunk beds for sale in the UK should meet EN 747-1:2012+A1:2015 – 'Furniture – Bunk beds and high beds for domestic use – Part 1: Safety, strength and durability requirements' and EN 747-2:2012+A1:2015 – 'Furniture – Bunk beds and high beds for domestic use – Part 2: Test methods'. In 1999 the UK Government published an analysis of accidents in the home: 'Research on the Pattern and Trends in Home Accidents'. This showed that there were seven bed-related fatalities a year in the UK and 1,000 children are injured after falling from beds. The 2012 ENs are designed to

SATRA invests £2.5m in testing equipment

provide guidance to minimise the risk of accidents to children. UK legislation (Statutory Instrument 1987 No. 1337: The Bunk Beds (Entrapment Hazards) (Safety) Regulations 1987) used to do the same, but these have now been revoked (2012). These EN standards set specific dimensions concerning permitted gaps between parts such as rails and mattress slats. One safety issue that is addressed is the risk that any part of the body of a child under six years becomes wedged or trapped at or above the height of any part of the bed’s sleeping surface in a way which may give rise to any risk of death or personal injury. SATRA recommends that retailers, importers and manufacturers of bunk beds designed for the UK or other EU markets test to EN 747-1:2012+A1:2015 and EN 747-2:2012+A1:2015.

www.satra.com

Seven bed-related fatalities a year in the UK

1,000 children suffer injuries after falling from beds

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