Disney 'Lazy Oaf X The Lion King' Presentation

The Lion King (Franchise).

• The Lion King is a Disney media franchise primarily encompassing a film series • Released in 1994, The Lion King is an animated musical film • Its success led to two sequel films (direct-to-video) in 1998 and 2004 • The Lion King (2019) is a remake of the original film, set to be released on 19th July • It will mark the 25th anniversary of the release of the original film

Lazy Oaf – Introduction to the brand.

Founded in 2001 by Gemma Shiel, an illustrator and designer, Lazy Oaf is a British independent street wear label. They have a flagship store in Soho, London, their own website and over 250 stockists including ASOS (their biggest partner) and international stockists such as Dolls Kill (USA) Parisian concept store, Colette. #KEEPING IT WEIRD SINCE 2001

Why should Disney work with Lazy Oaf?

• Brand inspired by nostalgia – founder’s office “crammed full of Disney memorabilia” (Drapers 2016) • Innovative collaborations and thoughtful character licences • Proven previous success • Boost awareness of franchise before remake release

Logo Development.

X The Lion King

X The Lion King

The Lion King

The Lion King

X

Logo Development.

Target Consumer.

• Lazy Oaf have a customer base from ages 14 to 30 • This collaboration will appeal to all ages but particularly the older consumer • Millennials (Gen Y) grew up in the 90s, when the original Lion King was released • The collaboration will fit perfectly into Lazy Oaf’s ‘nostalgia’ aesthetic whilst nodding to the current resurgence of the 90s • Taps into an entertainment climate increasingly built on existing brands and familiar stories

Lazy Oaf – Previous Collaborations.

Lazy Oaf – Past Disney Collaboration.

Cinderella

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Aristocats

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101 Dalmatians

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Mickey Mouse

Mood Board.

Product Mock-Ups.

Product Mock-Ups – Close up.

Product Mock-Ups.

Marketing Plan.

• Launch Party – win tickets on Instagram story competition • Collaboration video – behind the scenes footage, preview of collection • Flagship London store events on launch day

Summary.

• Nostalgic brand handwriting – collaboration to boost awareness and anticipation for new film release in July • Proven previous success with Disney collaboration • Technology – social media such as Instagram to help gain wide reach to target market • Making customers feel a part of collaboration through competition, events and behind the scenes videos

Thank you for listening.

Do you have any questions?