Following the basic and minimal aesthetic of Sunday, I intend to keep this aesthetic on the brand’s Instagram. I plan to follow a theme of uploading in three’s and each column on the main Instagram page will relate to the same type of image or topic. For example, one column could contain sustainable facts that relate to the brand, the next column could focus on the brands campaign imagery and the next column could feature influencer / endorsement images. I will take advantage of Instagram’s shopping features, including swipe up links on stories and shopping tags on images.
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