PINK the colour PINK PINK PINK PINK PINK PINK PINK PINK PINK X
36
DEEPLY ROOTED IN FEMININE IDEOLOGY . THE COLOUR PINK IS SAID TO BE ASSOCIATED WITH LOVE AND KINDNESS, BRINGING TO MIND ROMANCE. (CHERRY, 2020) SOMETHING THAT GLAM ROCK CHALLENGED, OFTEN WITH ITS SPARKLY BODYSUITS AND FEATHER BOA DRENCHED MALE FIGURES. STUSSY HOWEVER, IS NOT KNOWN FOR PINK BUT THIS COLLABORATION AIMS TO CHANGE THAT. CHALLENGING THESE PRECONCEIVED LINKS THAT COME WITH THE COLOUR PINK. A BOLD COLOUR THAT WILL NOT ONLY GRAB THE ATTENTION OF THE CONSUMER. BUT WILL ALSO SIMULTANEOUSLY BREAK STUSSY OUT OF ITS CASUAL, TYPICALLY WEARABLE COLOUR PALETTE. BRIDGING THE GAP BETWEEN GLAM ROCK AND THE STREETWEAR PHENOMENON STUSSY, AS WELL AS THE GENDER RULES THAT COME WITH IT.
