2018 Brand Guidelines
Magic Valley Media is a company based in Twin Falls, Idaho that encompasses an ever-growing portfolio of print media and digital publications. We pride ourselves in providing content to Southern Idaho’s largest audience through our award-winning news team.
There are three primary branding configurations used in correlation with the symbol and wordmarks of Magic Valley Media: Primary, Stacked, and Horizontal. Branding assets should not be used in any other form without prior consent. Our logo should never be warped or distorted, and the spacing between symbol and wordmark should not be adjusted without prior consent.
1. Primary
2. Stacked
MAGIC VALLEY
MEDIA 3. Horizontal
MAGIC VALLEY
MEDIA
MAGIC VALLEY MEDIA
MAGIC VALLEY
Branding Clearance
MEDIA
When using our logo, ensure that there is adequate clearance from other text or logo assets. The ‘safe area’ surrounding the logo should at minimum be equivalent to half the height of the symbol. Other non-trademarked graphical elements, photos, and effects may breach the safe area so long as they
do not interfere with the readability of the logo itself. As an exception, other logo assets or publications owned by Magic Valley Media may be nested within the safe area either to the right or underneath the logo. Any trademarked assets should remain outside the ‘safe area’.
PRIMARY
The following font sets should be used in tandem with the Magic Valley Media logo for any branded materials published by Magic Valley Media. The font set of the logo itslef should never be altered. If other fonts are used on materials branded and/or published by Magic Valley Media, ensure that they pair well with our font sets.
CAVIAR DREAMS
For font matching with the logo wordmark (not for body font)
Bold Bold Italic
Regular Italic
MIDNIGHT BLUE CMYK: 100, 89, 36, 29 RGB: 27, 47, 90 LAB: 20, 5, -29 Hex: #1b2f5a
CANYON TAUPE CMYK: 40, 45, 50, 5 RGB: 155, 133, 121 LAB: 57, 7, 10 Hex: #9b8579
BLACK, 90% CMYK: 0, 0, 0, 90 RGB: 65, 64, 66 LAB: 27, 0, -1 Hex: #414042
WHITE CMYK: 0, 0, 0, 0 RGB: 255, 255, 255 LAB: 100, 0, 0 Hex: #fff
SECONDARY
PRIMARY
SECONDARY
ITC AVANT GARDE GOTHIC
For headers, body font, and online applications
Extra Light Book Medium Demi Bold
Extra Light Oblique Book Oblique Medium Oblique Demi Oblique Bold Oblique
ADOBE GARAMOND PRO
For body font when sans-serifs don’t make sense
Regular Italic
Bold Bold Italic
TIMES NEW ROMAN
A tried and true alternative body font
Regular Italic
Bold Bold Italic
Extra Light Condensed Book Condensed Medium Condensed Demi Condensed Bold Condensed
The above colors swatches are preferred for use in branding and related collateral. However, the color used in our branding can be adapted to match whatever product it may be displayed on without restriction. Please be tasteful in application and use colors that will not blend with the background.