1 minute read
Manifesto
From yellow to RED.
Networking doesn’t exist in a vacuum. Throughout history, sexism has played a significant role in the devaluing of women in the workplace. Traditional networking is still a boys’ club, and women are fed up 1 . Our goal is to incentivize current Bumble users and newcomers to fight office misogyny and demand more from their professional world. Bizz is making a statement by positioning itself as the premiere networking app for the modern millennial feminist. From impactful guerrilla marketing to CEO kickboxing seminars, Bizz will motivate women and men alike to create solid, safe connections to help them achieve their professional goals.
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Bumble has created spaces where women have control. It started with romantic interactions, then platonic relationships and now the workplace. Grand Media is prepared to continue this powerful legacy. Bumble Bizz isn’t yellow. Bumble Bizz is red, and from the onset, this campaign will make it known.
1. https://www.forbes.com/sites/lizelting/2018/07/27/how-to-navigate-a-boys-club-culture/#3ba9e8b44025
