Executive Summary

Bumble Bizz has centered their service as the new, casual way to network, without all the formalities and anxieties of traditional networking. Bumble Bizz has created a foundation for growth, Grand Media is prepared to capitalize on the potential.

Grand Media has created a multi-faceted and analytical plan that will deepen the roots of the current Bumble Bizz user as well as garner new and meaningful acquisitions. Utilizing primarily digital platforms, along with supplemental activations and events will bring Bizz to the front line. The three wave campaign will be pioneered first through authentic out-ofhome marketing, second through conversion-prioritized advertising and lastly by expressing the Bizz personality to cement meaningful relationships with users. Furthermore, engagement through social media will create effective avenues of communication directly to the target market of people who need positive networking most and will allow for genuine conversation.

By positioning Bumble Bizz as the new wave approach to business connectivity, young professionals will recognize the importance of female-driven networking. Reaching the target market of eager millennials ages 21-34, Bizz will be centered as the signal of a new and progressive societal mindset. This campaign is not about gaining frivolous acquisitions, it’s about creating sustainable connections and developing a unified brand personality.