Service definition canvas

Rebranding eHealth from app to service initiative

Generating purpose out of existing values; highlighting key messages to be consistent in my service ambitions

Not telemedicine; but ofering a wealth of information source curated by multidisciplinary health professionals My service definition canvas/model explores the depth of my deliverable’s promise, purpose and ofering in a more wellrounded way. Being a service initiative within a social innovation context, more emphasis on community benefits and unique ofering is needed. This framework also helped me map out my redesign of eHealth in a more structured and legible way (to be potentially pitched to industry panel).