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SERVICE DEFINITION CANVAS 🎲 Rebranding eHealth from app to service initiative
Not telemedicine; but offering a wealth of information source curated by multidisciplinary health professionals
Generating purpose out of existing values; highlighting key messages to be consistent in my service ambitions
My service definition canvas/model explores the depth of my deliverable’s promise, purpose and offering in a more wellrounded way. Being a service initiative within a social innovation context, more emphasis on community benefits and unique offering is needed. This framework also helped me map out my redesign of eHealth in a more structured and legible way (to be potentially pitched to industry panel).
