Empathy interviews

In-depth interviews to reveal user pain and gain points

Empathy interviews are structured much in a much more personal and straightforward way. I asked open-ended questions and kept it relatively casual to break the ice before nailing down the important questions. This style has less structure, but it gives me an opportunity to foster a relationship with the user, who may be helpful in the testing phase. ✅ Approach with courtesy ✅ Identify myself, project and intent ✅ Explained value of research ✅ Received permission to use document research ✅ Received permission to use pictures, and when unable, to use placeholder images ✅ Established the scope of research and extent of use (FMP process, pitches, portfolio)

INTERVIEWEE 1

TIM FROM HONG KONG

Interviewed by myself

� Lacks exercise and motivation to structure habits � Emphasises importance of

‘consistency’ in schedule � Yet, finds it difcult to wake up early everyday INTERVIEWEE 2*

SOPHIA FROM NEW JERSEY

Interviewed by Maleela Hong

� Sufered from a pneumonia once � Traumatising experience that became very serious � Developed a great sense of appreciation for healthcare and family afterwards

INTERVIEWEE 3

VIVIENNE FROM HONG KONG

Interviewed by myself

� Hong Kong student that uses Clue to track her period � Finds it incredibly useful for visiting the gynaecologist � Open-minded to technology as a way of tracking health � Very healthconscious INTERVIEWEE 4*

MATTHEW FROM BRAZIL

Interviewed by Laura Avedissian

� Uses memory tracking app to document special moments � Find it incredibly beneficial for his mental health � Incentivised habit but later on lacked motivation to continue tracking memories

� Health conscious � Understands importance of wellness factors � Difculty being health proactive � Hard to stop unhealthy habits

USER #2 - SOPHIA (NEW JERSEY)

� Appreciates healthcare workers and family � Traumatic experience of a serious illness

USER #3 - VIV (HONG KONG)

� Finds technology helpful � Difcult to track health goals beyond period � Wants to maintain health but doesn’t know how

USER #4 - MATTHEW (BRAZIL)

� Finds technology helpful � Technology is simple and convenient to contain problem � Experiences stress, emotional management issues