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26
EMPATHY INTERVIEWS
Research ethics ✅ Approach with courtesy ✅ Identify myself, project and intent ✅ Explained value of research
In-depth interviews to reveal user pain and gain points
✅ Received permission to use document research
Empathy interviews are structured much in a much more personal and straightforward way. I asked open-ended questions and kept it relatively casual to break the ice before nailing down the important questions. This style has less structure, but it gives me an opportunity to foster a relationship with the user, who may be helpful in the testing phase.
✅ Established the scope of research and extent of use (FMP process, pitches, portfolio)
INTERVIEWEE 1
INTERVIEWEE 2* 👉
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TIM FROM HONG KONG
Lacks exercise and motivation to structure habits Emphasises importance of ‘consistency’ in schedule Yet, finds it difficult to wake up early everyday
Interviewed by myself
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Suffered from a pneumonia once
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Traumatising experience that became very serious
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Developed a great sense of appreciation for healthcare and family afterwards
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Uses memory tracking app to document special moments
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Find it incredibly beneficial for his mental health
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Incentivised habit but later on lacked motivation to continue tracking memories
SOPHIA FROM NEW JERSEY Interviewed by Maleela Hong
INTERVIEWEE 3
INTERVIEWEE 4* 👉
Hong Kong student that uses Clue to track her period
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Finds it incredibly useful for visiting the gynaecologist
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Open-minded to technology as a way of tracking health
VIVIENNE FROM HONG KONG Interviewed by myself
✅ Received permission to use pictures, and when unable, to use placeholder images
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Very healthconscious
MATTHEW FROM BRAZIL Interviewed by Laura Avedissian
*PLACEHOLDER IMAGES
