Motivation Impulse purchase In our society today, impulse purchasing (a profit-making tool for brands) is a growing issue plaguing both the consumer and industries alike as economies around the world start to grow. From the point of the consumer, impulse spending will lead to losses of income due to over expenditure such as spending too much money in a month for clothing or electronics just because they are new rather than because we need them. The problems can also come in the form of space utilization where the cumulation of past purchases such as clothes and furniture just start to take up a place in the house as we keep on getting newer clothes while the old ones fall out of style, favor and subsequently uses. In addition, the previously mentioned problems, impulse purchase itself can lead to addiction. As a person continuously overspends on each purchase, it becomes less of an occasional thing and more of a norm in one’s life. Thus, in such a situation, the sudden effort to not to impulse purchase may lead to a reduction of quality in living as perceived by the person as well as downright depression and anxiety. While it is true that over expenditure is beneficial in terms of the bottom-line to these industries, more often than not, the spending trend of consumers will often force industries to overproduce products to reach potential demand. This overproduction is a loss in terms of raw materials, operation cost, as well as human cost in the event, said products are not sold off as per predicted. In extension to that, the problem as previously mentioned with space utilization is repeated here where the occupancy of space (warehouses) also incurs a cost to the business as the products stay stagnant.
12
