Personal background

As of such, there appears to be a need/demand for a method to curb or control the spending of people in general and this, in turn, is a topic very dear to me. I, as a person who was behind the scene with the task of designing experiences to enhance the sales, marketing to survive in competition as well encouraging customers for impulse purchase due to my experience in working at Future Retail Ltd, Shankara, Frolic, as well as Layers of Existence. Knowing what I know, continuing a similar approach for my graduation project would have been disappointing not only for myself intellectually but also spiritually. Thus, I’ve worked on devising a method to curb or control the spending of people, in general, would help immensely to not only the people directly affected by over expenditure it but also to companies and the environment via reduction of waste. And thus this becomes the motivation for this project.

Image showing the chronological order of brands I had worked with in recent past.

Human needs Anxiety

Brands Impact on consumer

Impulse purchase/ overspend

Environment suppy Brand’s

Planet degradation

CSR Investment Overproduce

Figure 1: Figure showing the list of sub-functions which are taken into consideration when mapping out the effect of over-spending.

Problem identification

From my previously mentioned motivations, I have identified 2 problems which may prove a challenge toward achieving the intended goal. The 1st problem is simply an identification of the key sub-function of overspending which I can manipulate or control in order to solve the problem of over expenditure. This is an interesting task due to the interconnectedness of each and every sub-function as a thoughtless removal of one sub-function can result in a domino effect of repercussions that may outweigh whatever benefit that we have highlighted previously.

The 2nd challenge to proposing a method to curb over expenditure would be the contingencies towards the affected party. As mentioned previously, the interconnectedness of each and every sub-function would mean that a thoughtless removal of one sub-function can result in a domino effect of repercussions that may outweigh whatever benefit that I have highlighted previously. However, even if careful considerations were put into place to reduce as many accidental issues that may arise, there would still be a few unavoidable issues that would remain. This issue is such as the loss of jobs due to increase efficiency in the production sector resulting in the reduction of demand in manpower for the production division. As the project finds a delicate balance between pros and con in the effort to develop a method to curb over expenditure, it is also important to solve the cons that cannot be phased out in the earlier stages.

Figure 2: Figure showing the potential pros and cons when overspending is curb/controlled hence converted to moderate spending