IDEATION Methodology In order to solve this question, I utilize the ‘day in life characterization’ method which is where responders were asked to take a picture of their surroundings every hour throughout the day. In total, I have received 84 pictures in total and these were used to help me to discover the key touchpoints. In the user’s context, touch points were taken as triggers to build ideas as the ideas would then fit in the appropriate context of users. The triggers were further developed to form numerous ideas. These ideas were evaluated using idea evaluation matrix.
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