A L L S A I N T S dresses spring summer 18 Ciara Neale
consumer profiles trend direction catwalk inspiration street style final range best sellers price architecture phasing into store conclusion
consumer profile
AGE: 24-35 LIFESTAGE: prosperous young professional, affluent urban professional HOUSING: flat, city ENJOYS: music, sketching, coffee, going out with friends FASHION: dark, urban, trendy, simple SHOP: Cheap Monday, AllSaints, Cos, Zara SOCIAL MEDIA: Instagram, Snapchat, Tumblr
consumer profile
AGE: 35-55 LIFESTAGE: well-off working families with mortgages, flourishing families HOUSING: town house ENJOYS: arts, spending time with family, job, wine, FASHION: trendy, conservative, edgy, chic SHOP: AllSaints, Whistles, Zara, Kooples SOCIAL MEDIA: Facebook, Twitter, Instagram
trend direction |strong silhoueetes| |clever cuts| |raw edges| |solid basics|
slow futures
key trends SS 18
shirt dress
|Relaxed Silhoueete| |Masculine fit| |Structural shape|
Ashley Williams SS17
DKNY SS17
Sportmax SS17
Chloe SS17
Rag & Bone SS17
street style
layered dress
| V NECK | COLLARLESS | FEMININE | MID LENGTH | LAYERED RUFFLES |
final range
size
2
4
6
8 10 12 14
size
2
4
6
8 10 12 14
size
2
4
6 8 10 12 14
size
2
4
6 8 10 12 14
size
2 4 6 8 10 12 14
size
2
4
6 8 10 12 14
ratio
1
1
2
2
ratio
1
1
2
2
ratio
1
1
2 3 3
ratio
1
1
2 3 3
ratio
1
ratio
2
2
2 2 2
3
3
2
code: AS4450 line type: core price: £128 units: 3000 options: 2
Tallia knit dress
3
3
2
code: AS4451 line type: core price: £188 units: 4000 options: 2
Tyanna silk dress
3
code: AS4455 line type: fashion price: £118 units: 800 options: 1
Javan slip dress
1
code: AS4452 line type: fashion price: £138 units: 1000 options: 3
Tallia Dress
3
1
1
2 2 3
3
code: AS4453 line type: core price: £128 units: 3000 options: 2
Adrial dress
2
2
code: AS4454 line type: trial price: £188 units: 600 options: 1
Nefili dress
2
phasing into store
January
Februrary
March
April
May
best sellers | Tyanna silk dress |
| Tallia knit dress |
| Tallia Dress |
price architecture
£198 £188 £158
£138 £128
£118 lowest price point
highest price point
conclusion
ALL SAINTS