Buying & Merchandising - All Saints presentation

A L L S A I N T S dresses spring summer 18 Ciara Neale

consumer profiles trend direction catwalk inspiration street style final range best sellers price architecture phasing into store conclusion

consumer profile

AGE: 24-35 LIFESTAGE: prosperous young professional, affluent urban professional HOUSING: flat, city ENJOYS: music, sketching, coffee, going out with friends FASHION: dark, urban, trendy, simple SHOP: Cheap Monday, AllSaints, Cos, Zara SOCIAL MEDIA: Instagram, Snapchat, Tumblr

consumer profile

AGE: 35-55 LIFESTAGE: well-off working families with mortgages, flourishing families HOUSING: town house ENJOYS: arts, spending time with family, job, wine, FASHION: trendy, conservative, edgy, chic SHOP: AllSaints, Whistles, Zara, Kooples SOCIAL MEDIA: Facebook, Twitter, Instagram

trend direction |strong silhoueetes| |clever cuts| |raw edges| |solid basics|

slow futures

key trends SS 18

shirt dress

|Relaxed Silhoueete| |Masculine fit| |Structural shape|

Ashley Williams SS17

DKNY SS17

Sportmax SS17

Chloe SS17

Rag & Bone SS17

street style

layered dress

| V NECK | COLLARLESS | FEMININE | MID LENGTH | LAYERED RUFFLES |

final range

size

2

4

6

8 10 12 14

size

2

4

6

8 10 12 14

size

2

4

6 8 10 12 14

size

2

4

6 8 10 12 14

size

2 4 6 8 10 12 14

size

2

4

6 8 10 12 14

ratio

1

1

2

2

ratio

1

1

2

2

ratio

1

1

2 3 3

ratio

1

1

2 3 3

ratio

1

ratio

2

2

2 2 2

3

3

2

code: AS4450 line type: core price: £128 units: 3000 options: 2

Tallia knit dress

3

3

2

code: AS4451 line type: core price: £188 units: 4000 options: 2

Tyanna silk dress

3

code: AS4455 line type: fashion price: £118 units: 800 options: 1

Javan slip dress

1

code: AS4452 line type: fashion price: £138 units: 1000 options: 3

Tallia Dress

3

1

1

2 2 3

3

code: AS4453 line type: core price: £128 units: 3000 options: 2

Adrial dress

2

2

code: AS4454 line type: trial price: £188 units: 600 options: 1

Nefili dress

2

phasing into store

January

Februrary

March

April

May

best sellers | Tyanna silk dress |

| Tallia knit dress |

| Tallia Dress |

price architecture

£198 £188 £158

£138 £128

£118 lowest price point

highest price point

conclusion

ALL SAINTS