RAW NEUTRALITY
1
CIARA NEALE
1
2
CONTENTS: 5. synopsis 6-7. inspirational imagery 8-9. cross sector analysis 11-13. trend direction 14-15. colour palettes 16-17. patterns 18-25. textures and materials 27-29. menswear 30-31. styling 32-33. key brands 35. evaluation 3
4
S Y N O P S I S Raw Neutrality is inspired by the women and men who break social norms. They strive to improve the awareness of equality throughout todays society. Equality is a key ambition in todays society as more and more people are eager to live in a world of acceptance for who they are, what they look like and where they are from.
This trend portrays the value of every individual, anticipate each individuals deep-longing for a free world of blissful harmony. Using neutral colours, the palette for this trend is unisex giving an opportunity for a non-gender specific product. The hue of Taupe mixed with the core colours of Plum and Burnt Red gives a neutral, simplistic aesthetic.
The Raw Neutrality trend is exploring the depth of individuality and acceptance in todays society. It is stripping down the social norms and presenting people as the basic human being. Using research from the key drivers: Free The Nipple, body image, gender fluidity, Black Lives Matter and gender equality.
Raw Neutrality not only focuses on the equality of sexes but also the humanitrian inspiration from various cultures. The mixtures of white and brown tones are key within this trend, showing the value and importance in every human being no matter your ethnicity or background. This trend is taking people back to the basics of simplicity.
FREEDOM
5
2
3
5
6
6
MOOD
4
The unity of race and gender sets the tone of the neautral colours which embody the trend. The new world is shown through simplistic, swanky structures of buildings and furniture. This trend shows a wider market towards non-gender specific products and basic products reflecting the basichuman rights and values we all have.
natural
7
7 9
8
20
13
18
19
SIMPLISTIC
8
10 11
12
14 15 17
CROSS SECTOR ANALYSIS 16
9
10
ACCESSORIES
A N D FOOTWEAR
W O M E N S W E A R
11
shape
21
23
27
12
22
25 24 26
28
TREND DIRECTION The trend direction for the Structural Neutrality trend is accessories and footwear. We will be looking into handbags and heels mainly which are all influenced by the simplicity of the trend.
13
Satchel tan Colleglate red Rusted gold Vanilla Raw clay Brick red Astro plum Burnt orange Taupe Rust
14
COLOUR PALETTES This trend has a core colours of burnt red and browns. Within this trend you will see a mixture of the brown/brick red tones mixed with different accent hues like mustard, plum and vanilla. The oranges and yellows bring a sense of warmth and optimism whereas the vanilla tone is a core neutral colour for both mens and womens.
29
30
31
15
33
32
16
structure
PATTERNS The pattern and shapes of the accessories and footwear for this trend are influenced by the structural elements of buildings and furniture. The simplistic curves of the bags reflect the zeitgesit of this generation as a new, fresh and raw style. The shapes of these accessories are taking on the basic shapes such as squares, circles and rectangles. The square structure mimics the trends basic outcome.
17
TEXTURES/MATERIALS Due to the structured shapes of the bags and footwear, the materials and fabrics in this trend are a range of leathers. Stiff structured leather is a main material used for the simplistic shoes and bags within the trend. However soft draped leather and waxy leather can be seen in the trend as brown tones give these types of leather a completed look. The classic leather bag is a renown item which brings this trend back to the basics.
18
19
34
35
basic 36
20
37
STRUCTURED LEATHER This trend uses the structured leather as the main material for their accessories and footwear. the simplistic look and smooth finish make a basic idea into a sophisticated item. Leather bags evoke quiet luxury in natural colours and carefully placed handls are considered as design details and offer a focus of functionality. The durability of the material is highly appreciated from all consumers leading to less buying of many products.
21
SOFT DRAPED LEATHER Soft draped leather mimics the sensual drapes of marble sculptures forming new fluid shapes. Dusty pink and tan colours are key for this material for this trend. The fluidity of the material reflects the simplistic idea the trend aims to achieve. Basic structures used only by the softness of the leather can be considered as details for the accessories and footwear.
22
39
38 41 40
42
detail
43
44
23
46 45
47
tactile
24
48
49
WAXY LEATHER Waxy leather gives the product a suple and tactile finish mimicking aged furniture. The shiny surfaces of this material offer the trend a timeless look to a luxury item. This type of leather goes best in natural tans and the astro plum. The texture of this fabric is deluxe in comparison to the other two as the quality can be seen as more expensive. In terms of the shaping of the leather, it can be structured towards the look of this trend.
25
26
ACCESSORIES
A N D FOOTWEAR
M
E
N
S
W
E
A
R
27
50
51 52
53
54
MENSWEAR Menswear accesories and footwear shares a similar color scheme and pattern to the womenswear in this trend. As the colours are neutral, tans and red tones, they sit core in both womens and mens palettes, in line with a wider market shift towards non-gender specific products. This is the intention for this trend.
28
55
56
57
The core colours of tans and red are versatile for both women and men. It is a simplistic tone for a basic shaped bag or shoe. The structural shapes and curves are also feasible for the accessories and footwear for men. Small details for a square shaped bag can be enhanced by buckles, straps or labelling. The basic, structured leather can be used for both genders. This trend in the accessories and footwear sector can be classified for non-gender specific products. 58
59
29
60
61 63
30
62
STYLING The leather bag is a statement to the outfit. The tan colours can be styled with jeans, white and black. Whereas the burnt red and orange can be teamed with teal, plum and black. In regard to the clothes, simple outfits are well suited for this trend, keeping in line with the neutral and simplistic outcome. The shoes are very structured allowing them to be styled with a skinny jeans to accentuate the shoe. Simple colours can be styled with this outfit as the shoe can be the main element.
31
Monsur Gavriel
Celine
KEY BRANDS
Moda Operandi
The key brands are chosen due to the structured, leather accessories and footwear. The colours are also similar to this trend as they have neutral tones and core colours of reds and yellows.
32
64
65
66
68
69
33
34
To conclude, this trend shows a great value that everyone is equal through the simplistic accessories and footwear as it is going back to basics. The colour palette shows a neutral tone within the trend and a step towards non-gender specific products. The oranges and reds show a fiery optimism within the trend which signifies the strength which can enable people to believe they can achieve anything no matter their ethnicity or background. The simplistic shapes shows that this trend is influenced by the voices of the key drivers: wanting to create this equal world where people wont be judged but only accepted for who they are.
35
REFERENCING 1 –http://annawalkerlondon.tumblr.com/post/155438803401/annawalkerlondoncom 2 –http://theshinysquirrel.tumblr.com/post/151132733498 3-http://fashiion-gone-rouge.tumblr.com/post/152017220886 4-http://janewind.tumblr.com/post/154390898058/opaqueglitter-carolina-cleo-cwiek-for-dew 5-https://patternity.org/research/seat-repeat-bit-o-this-bit-o-that/ 6-https://www.instagram.com/p/BMoOkbDACqz/ 7-http://collectandinspire.tumblr.com/post/146171895496/au-jour-le-jour-look-26 8-http://www.blogduwebdesign.com/inspiration/graphic-design-25-quality-projects-based-onvisual-identities-and-branding%20/1211 9-http://www.stefaniavasques.it/works/styling/cataloghi/marazzi/marazzi 10-https://www.instagram.com/p/BMoOkbDACqz/ 11-http://no6store.com/collections/no-6-clothing/products/no-6-winona-wrap-back-jumpsuit-inoatmeal-double-knit?page=1 12-https://www.behance.net/gallery/8284397/Ada-Blackjack-Brand-Identity 13-http://www.stefaniavasques.it/works/styling/cataloghi/marazzi/marazzi 14-http://www.stefaniavasques.it/works/styling/cataloghi/marazzi/marazzi 15-http://no6store.com/collections/no-6-clothing/products/no-6-simone-dress-in-nude?page=1 16-http://no6store.com/collections/mansur-gavriel/products/mansur-gavriel-30mm-venetian-loafer-in-brandy?page=1 17-MHS_Labco_2fdaacee9c83e1315a53142501c520d6 18-http://maggieontherocks.tumblr.com/post/153037595694/joshgoot-ss-2017 19-http://no6store.com/collections/bags/products/mansur-gavriel-circle-bag-in-brandy?page=1 20- http://www.stefaniavasques.it/works/styling/cataloghi/marazzi/marazzi 21- http://no6store.com/collections/bags/products/crescioni-mono-clutch-in-oxblood?page=1 22- https://totokaelo.com/ 23- They_All_Hate_Us_tumblr_o8g79c2kYM1vnm7bio1_1280 24- http://no6store.com/collections/jewelry/products/crescioni-union-necklace-in-oxblood?page=1 25- Bonastre_c8488d5d3eb06e50f8a398c525f05c79 26- Suzanne_Raebk_suzanneraebk 27- https://www.celine.com/en/collections/spring/shoes 28-Pitti_Uomo_pis80616_Pitti_Uomo_90_Street_Fashion_The_Style_Stalke_1487 29-https://totokaelo.com/ 30- http-//no6store.com/collections/bags/products/mansur-gavriel-circle-bag-in-brandy?page=1 31- Fashion_Gone_Rogue_Fashion_Gone_rouge
36
32- https://patternity.org/research/blob-stack-structure-markskiekjes-on-flickr/ 33- Chuangsong_40a988645c6b9feed3aa265f1f041e93 34- http://www.texturise.club/2013/12/seamless-brown-leather-texture-maps 35- Ding3000_Pocket_Chair_by_Ding3000 36- https://www.modaoperandi.com/ 37- https://uk.pinterest.com/pin/375628425151758209/ 38- Mansur_Gavriel_7f60d634913224a136274182877bcb5e 39- Sifur_Conceria_SpA_lin0916_IMG_0795 40- https://www.celine.com/ 41- Louvre_702cc9dd53ce0fc797acc76dc30de7eb 42- https://www.celine.com/ 43- http://www.mjtrends.com/products.brown,matte-vinyl,fabric#.WHVY07aLTHc 44- Etro_etr_det_mms17_051 45- Habbage_Screen_Shot_2016_11_20_at_19.57.38 46- Sifur_Conceria_SpA_lin0916_IMG_0795 47- Stephane_Kelian_pre30316_IMG_8058 48- ATP_Atelier_cif0816_ATP_Atelier_Copenhagen_August_2016_07 49- Sirte_Conceria_SPA_lin0916_IMG_0846 50-Pause_Magazine_HMN0475ImtayazQassim_AW16_LocationShoot_Oct16_Finals_11 51- http://olafureliasson.net/ 52- DSquared2_dsq_mms17_026 53- http://www.therow.com/ 54- Pitti_Uomo_pis80616_Pitti_Uomo_90_Street_Fashion_The_Style_Stalke_1487 55- Pitti_Uomo_sbstreets_ptuomo2_0116_066 56- http://www.heschung.com/en/ 57- http://www.wsj.com/ 58- http://www.risameyer.com/ 59- http://totokaelo.com/ 60- https://uk.pinterest.com/pin/498140408767741626/ 61- https://uk.pinterest.com/pin/AV6JqBE3EuPdkmjrHmEPCDkagW7bsv4BOEi3TLXO447-RbBqLytlk04/ 62- https://uk.pinterest.com/pin/502362533419581011/ 63- http://www.whowhatwear.co.uk/mango-brown-heel-leather-shoes-street-style-shopping
37