Die Kirchen Failure in Cancun: in der Krise A Story Foretold
Media Coverage Das Medienbild of Climate Change der katholischen in International und evangelischen TV News Kirche zum 2. Ökumenischen Kirchentag, 12.-16.5.2010 2006-2010
Basis: Basis: 9.947 Berichte über religiöse Organisationen in ARD Tagesschau und Basis: Basis: 893,794 reports in 40 international TV media 2006 – November 15, 2010 Tagesthemen sowie ZDF heute und heute journal, 1.1.2001-30.4.2010
Media Tenor International Media Tenor InternationalAG AG Roland Schatz Roland Schatz r.schatz@mediatenor.com r.schatz@mediatenor.com +41-43-25519-25 +41-43-25519-25
Media Coverage of Climate Change, 2006-2010 Zurich, December 9th, 2010. The UN climate summit in Cancun, slated to end on December 10, has faced similar problems to last year‟s Copenhagen conference, according to Media Tenor International. With limited media awareness on environmental issues in Western Europe, North America, the Middle East and Africa, there has been little on the media agenda to draw attention to the conference; this, despite the brief spike in North American awareness for environmental topics triggered by the BP oil disaster in the second quarter. Media Tenor analyzed 22,841 reports on environmental issues out of a total of 893,794 reports from 40 international TV media from January 2006 until November 15, 2010 to track the salience of environmental topics on the International TV agenda. “The results made it clear that the BP disaster was not a wakeup call for the US,” said Roland Schatz, Media Tenor‟s president and founder. “Once the spill was stopped, environmental issues dropped from awareness again and Cancun is getting little coverage in the US,” he continued. Schatz says that the low level of media awareness is connected to politicians and leaders in Cancun not staking their reputations on solutions to climate concerns. “With these low levels of coverage, politicians little to gain and much to lose. Without the environment being on the media agenda there is not urgency of public opinion to support a solution,” he said. For over 15 years Media Tenor's mission has been to contribute to objective, diverse and newsworthy news by bringing together the parties who both impact and are affected by the media. Media Tenor's global research projects include analyses of election campaigns, investor relations, public diplomacy, corporate communications and other topics critical to news makers and news audiences. Its annual Agenda Setting Conference brings together these diverse constituencies for data-driven workshops, panels, case studies and keynote speeches.
Media Trends Salience of environmental topics on the International TV agenda: 2006-2010
Cancun falling into same trap as Copenhagen 8% 7% 6% 5%
4% 3% 2% 1% 0% Q1 06 Q2 06 Q3 06 Q4 06 Q1 07 Q2 07 Q3 07 Q4 07 Q1 08 Q2 08 Q3 08 Q4 08 Q1 09 Q2 09 Q3 09 Q4 09 Q1 10 Q2 10 Q3 10 Q4 10
* To Nov 15
Western Europe
North America
Middle East
Africa
The lack of build up to the Copenhagen conference is being repeated for Cancun. There appears to be little on the agenda to leverage the hysteria of the BP disaster, nor have politicians and leaders put their reputations behind a solution in Cancun. Basis: 22 841reports on environmental topics from 893 794 reports in 40 international TV media 2006 – November 15 2010
Media Set
Media Set: International TV News ABC World News Tonight CBS Evening News FOX Special Report NBC Nightly News CNN
Al-Arabiya Nile News
Al-Jazeera Al-Manar
TF 1 Le Journal 10:00
BBC 1 Ten o´ clock News BBC 2 Newsnight ITV News at Ten BBC World
LBC Dubai TV
RAI 1 (TGI)
ARD Tagesschau ARD Tagesthemen RTL Aktuell ZDF heute ZDF heute journal
E-TV News SABC 2 Afrikaans News SABC 3 Africa News Update SABC 3 English News SABC 3 News@1 SABC 3 News@10 SiSwati/Ndebele News Sotho News Summit TV Venga/Tsonga News Zulu/Xhosa News
CCTV
SF Tagesschau SF Eco SF Börse SF Rundschau
TVE 1 Telediario-2 21:00
All media content has been analyzed by trained human coders. Average inter-coder reliability equaled 85% in the II. quarter of 2010.
Zurich, October 7-9, 2011 / www.agendasetting.com
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