Clusters and Competitiveness Frameworks and Applied Research Workshop on Applied Research Centro de Investigaci贸n e Inteligencia Econ贸mica, UPAEP June 23, 2012
Richard Bryden Director of Information Products Institute for Strategy and Competitiveness Harvard Business School www.isc.hbs.edu
Content in this presentation is drawn from the work of Michael E. Porter, Christian Ketels, Mercedes Delgado, and Scott Stern. I would like to acknowledge also the contribution of Sam Zyontz to this presentation. 1
Copyright 2012 漏 Michael E. Porter, Christian Ketels
Institute for Strategy and Competitiveness Intellectual Agenda Competition and Firm Strategy
Competition and Economic Development National Competitiveness
Competitive Strategy
Strategy and the Internet
Clusters and Cluster Development
CorporateLevel Strategy
Internationalization and Global Strategy
Competitiveness of States and Sub-national Regions
Market Competition
Competition in Health Care Antitrust and Competition Policy
Creating Shared Value
Strategy for Philanthropic Organizations
Competition and Society 2
Innovation and Innovative Capacity
Economic Development in Inner Cities
Strategy for Cross-National Regions
Environmental Quality and Competitiveness Copyright 2012 Š Michael E. Porter, Christian Ketels
Institute for Strategy and Competitiveness Leverage Model
Research and Publication
Course Platform
Information
Institution Building
3
Copyright 2012 Š Michael E. Porter, Christian Ketels
Competitiveness and Economic Development Main Activity Areas
• •
• • • • •
Institutions for Competitiveness National Economic Strategy Cluster policy Export diversification Location and company performance
Competitiveness Index Cluster Mapping
Research and Publication
Course Platform
Information
• Institution Building
•
Microeconomics of Competitiveness – – – – –
ITESM-EGAP ITESM-Puebla Universidad Panamericana University of Sonora (UNISON) UPAEP
MOC Network 4
Copyright 2012 © Michael E. Porter, Christian Ketels
What is Competitiveness? A nation or region is competitive to the extent that firms operating there are able to compete successfully in the global economy while supporting rising wages and living standards for the average citizen
•
Competitiveness depends on the long term productivity with which a nation or region uses its human, capital, and natural resources
− Productivity sets sustainable wages, job growth, and standard of living − It is not what industries a nation or region competes in that matters for prosperity, but how productively it competes in those industries − Productivity in a national or regional economy benefits from a combination of domestic and foreign firms
•
Nations and regions compete to offer a more productive environment for business
•
Competitiveness is not a zero sum game
5
Copyright © 2012 Professor Michael E. Porter
Conceptual Framework for Competitiveness Key Building Blocks Microeconomic Competitiveness Sophistication of Company Operations and Strategy
State of Cluster Development
Quality of the National Business Environment
Macroeconomic Competitiveness Social Infrastructure and Political Institutions
Macroeconomic Policy
Endowments
Natural Resources
Geographic Location
6
Size
Copyright 2012 Š Michael E. Porter, Christian Ketels
Components of Macroeconomic Competitiveness
• •
Social Infrastructure and Political Institutions
•
•
Fiscal policy – –
Basic education Health
•
Political institutions – – – – –
•
•
Human development – –
Macroeconomic Policies
Monetary policy –
Political freedom Voice and accountability Political stability Government effectiveness Decentralization of economic policymaking
Government surplus/deficit Government debt
Inflation
Rule of law – – – – –
Security Civil rights Judicial independence Efficiency of legal framework Freedom from corruption
7
Copyright 2012 © Michael E. Porter, Christian Ketels
What Determines Competitiveness?
The external business environment conditions that enable company productivity and innovation
Microeconomic Competitiveness Quality of the National Business Environment
State of Cluster Development
Sophistication of Company Operations and Strategy
Macroeconomic Competitiveness Macroeconomic Policies
Social Infrastructure and Political Institutions
Endowments
8
Copyright 2012 Š Michael E. Porter, Christian Ketels
What Determines Competitiveness?
Microeconomic Competitiveness Quality of the National Business Environment
State of Cluster Development
A critical mass of firms and institutions in each field to harness efficiencies and externalities across related entities
Sophistication of Company Operations and Strategy
Macroeconomic Competitiveness Social Infrastructure Macroeconomic and Political Policies Institutions
Social Macroeconomic Infrastructure Policies and Political Institutions
Endowments
9
Copyright 2012 Š Michael E. Porter, Christian Ketels
What Determines Competitiveness?
Microeconomic Competitiveness Quality of the National Business Environment
State of Cluster Development
Sophistication of Company Operations and Strategy
Internal skills, capabilities, and sophistication of management practices of companies
Macroeconomic Competitiveness Social Infrastructure Macroeconomic and Political Policies Institutions
Social Macroeconomic Infrastructure Policies and Political Institutions
Endowments
10
Copyright 2012 Š Michael E. Porter, Christian Ketels
What Determines Competitiveness? Microeconomic Competitiveness Quality of the Business Environment
State of Cluster Development
Sophistication of Company Operations and Strategy
Macroeconomic Competitiveness Social Infrastructure and Political Institutions
Macroeconomic Policies
Endowments
• Macroeconomic competitiveness sets the potential for high productivity, but is not sufficient • Productivity ultimately depends on improving the microeconomic capability of the economy and the
sophistication of local competition
11
Copyright 2012 © Michael E. Porter, Christian Ketels
A New Definition of Competitiveness
Broad measure of productivity. Productivity ultimately drives prosperity, the key outcome policy makers are concerned about
Captures both productivity of employees and of labor market institutions
“GDP relative to the available labor force given the quality of a location to do business”
Linked to all ultimate drivers of productivity, in particular those amenable to policy action
12
Copyright 2012 © Christian Ketels
Testing the Competitiveness Framework An Empirical Approach • Data – Broad set of data covering all dimensions of the framework – Unit of observation is the average response per indicator, country, and year – Data set is a panel across more than 130 countries and up to 8 years, using the World Economic Forum’s Global Executive Survey and other sources
• Approach – Step 1: Conduct separate, step-wise principal components analyses for MICRO, SIPI, to derive their averages per country-year; simple average for MP – Step 2: Comprehensive regression of MICRO, SIPI and MP on log GDP per capita with endowment controls and year dummies.
Ln Output per Potential Workerc,t MICROMICROc,t 1 SIPISIPIc,t 1 MPMPc,t 1
ENDENDOWMENTSc,t 1 yeart c,t t
Source: Delgado/Ketels/Porter/Stern, 2012
13
(1)
Copyright 2012 © Christian Ketels
Country Competitiveness Model Subindex Impact at Various Stages of Development
Stage of Development *
Linear Model (all Economies)
Subindex
Low
High
Medium
MICRO
0.21
0.48
0.35
0.31
SIPI
0.49
0.36
0.42
0.41
MP
0.30
0.16
0.23
0.28
1
1
1
1
Note: Medium Stage weights are the average of Low and High weights.
Competitiveness Master - 2009-04-20.ppt
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Copyright 2009 Š Professor Michael E. Porter
Prosperity Performance in Mexican States $180,000
Campeche
Mexico Real Growth Rate of GDP per Capita: 1.36%
(-4.9%, $333,700)
$160,000
Distrito Federal
Gross Domestic Product per Capita , 2010 (in constant 2003 Mexican Pesos)
Nuevo León
$140,000
$120,000 Tabasco Coahuila
$100,000
Baja California Sur Querétaro Aguascalientes Sonora
Quintana Roo Tamaulipas Chihuahua
$80,000 Baja California
Colima Jalisco
Durango Morelos
$60,000
Mexico GDP per Capita: $77,212
Guanajuato Yucatán Sinaloa San Luis Potosí México Nayarit Michoacán Veracruz Puebla
Zacatecas
Hidalgo Tlaxcala Chiapas
$40,000
Guerrero Oaxaca
$20,000
$0 -1.5%
-0.5%
0.5% 1.5% 2.5% Real Growth Rate of GDP per capita, 2003-2010 Source: INEGI. Sistema de Cuentas Nacionales de México. 15
3.5%
4.5%
Copyright 2012 © Michael E. Porter, Christian Ketels
The Changing Nature of International Competition • Falling restraints to trade and investment
• Globalization of markets • Globalization of value chains • Shift from vertical integration to relying on outside suppliers, partners, and institutions • Increasing knowledge and skill intensity of competition
• Nations and regions compete on becoming the most productive locations for business • Many essential levers of competitiveness reside at the regional level
• Economic performance varies significantly across sub-national regions (e.g., provinces, states, metropolitan areas) 16
Copyright 2012 © Christian Ketels
Mexico’s Competitiveness Profile 2011 GDP pc (49)
Source: Unpublished data from the Global Competitiveness Report (2012), author’s analysis.
Micro (49)
National Business Environment (50)
Macro (67)
GCI (61)
Company Operations
Social Infrastructure and Pol. Institutions (77)
and Strategy (49)
Related and Supporting Industries (36)
Political Institutions (76)
Demand Conditions (56)
Rule of Law (99)
Context for Strategy and Rivalry (62)
Human Development (55)
Macroeconomic Policy (41)
Significant advantage Moderate advantage Neutral
Factor Input Conditions (59)
Moderate disadvantage
Logistic. (53)
Innov. (60)
Comm. (71)
Admin (57)
Capital (66)
Skills (80)
Significant disadvantage 17
Copyright 2012 © Christian Ketels State of the Region-Report 2012
What is a Cluster?
A geographically proximate group of interconnected companies and associated institutions in a particular field, linked by commonalities and complementarities (external economies)
•
An end product industry or industries
•
Downstream or channel industries
•
Specialized suppliers
•
Providers of specialized services
•
Related industries (those with important shared activities, labor, technologies, channels, or common customers)
•
Supporting Institutions: financial, training, trade associations, standard setting, research
18
Copyright 2012 © Michael E. Porter, Christian Ketels
Massachusetts Medical Devices Cluster
A geographically proximate group of interconnected companies and associated institutions in a particular field, linked by commonalities and complementarities 19
Copyright 2012 Š Michael E. Porter, Christian Ketels
The Evolution of Regional Economies San Diego Hospitality and Tourism Sporting Goods
Climate and Geography
Transportation and Logistics Power Generation Communications Equipment
Aerospace Vehicles and Defense U.S. Military
Information Technology
Analytical Instruments Education and Knowledge Creation
Medical Devices Bioscience Research Centers
1910
1930
1950
Biotech / Pharmaceuticals
1970 20
1990 Copyright 2012 Š Professor Michael E. Porter
Clusters and Competitiveness • Regions specialize in different sets of clusters • Cluster strength directly impacts regional performance
• Each region needs its own distinctive competitiveness strategy and action agenda – Business environment improvement – Cluster upgrading
21
Copyright © 2012 Professor Michael E. Porter
Defining clusters of related industries • Assigning industries to clusters is challenging because there are numerous types of externalities and they are hard to measure directly • Some studies measure industry relatedness, but do not define clusters – E.g., Ellison, Glaeser and Kerr (2010): input-output, skills and knowledge linkages for manufacturing industries
• Very few studies define regional clusters: – Feldman and Audretsch (1999) for science-based manufacturing clusters – Feser and Bergman (2000) for input-output-based manufacturing clusters – Porter (2003) for clusters of industries related by any type of externalities (in both manufacturing and service) A major constraint to the analysis of clusters has been the lack of a systematic approach to defining the industries that should be included in each cluster and the absence of consistent empirical data on cluster composition across a large sample of regional economies. Lack of large sample empirical data is understandable, since knowledge spillovers and other positive externalities are difficult if not impossible to measure directly. We proceed indirectly, using the locational correlation of employment across traded industries to reveal externalities and define cluster boundaries. 22
Copyright 2012 © Professor Michael E. Porter
Porter’s (2003) US Cluster Mapping Project • The 879 industries are grouped empirically into 3 types of industries (and industries) with very different location drivers: – Local clusters: utilities, retail clothing – Natural Resource Dependent clusters: water supply, metal mining – Traded clusters: footwear, biopharma, business services
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Copyright 2012 © Professor Michael E. Porter
The Composition of Regional Economies United States
Natural Resource-Driven
Traded
Local
27.4% 0.3%
71.7% 1.5%
0.9% 0.5%
$57,706 135.2% 3.7%
$36,911 86.5% 2.7%
$40,142 94.1% 2.4%
144.1
79.3
140.1
Patents per 10,000 Employees
21.5
0.3
1.6
Number of SIC Industries Number of NAICS Industries
590 677
241 352
48 43
Share of Employment Employment Growth Rate
Average Wage Relative Wage Wage Growth Rate
Relative Productivity
Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director. 20110226 – NGA v0225b
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Copyright 2011 Š Professor Michael E. Porter
Porter’s (2003) US Cluster Mapping Project • The 879 industries are grouped empirically into 3 types of clusters (and industries) with very different location drivers: – Local clusters: utilities, retail clothing – Natural Resource Dependent clusters: water supply, metal mining – Traded clusters: footwear, biopharma, business services
• The 592 traded industries are grouped into 41 traded clusters: – Relatedness between a pair of industries is based on the employment correlation of pairs of industries across regions. The locational correlation captures any type of externalities (e.g. technology, skills, demand, or others) – Industries are then grouped into clusters by maximizing within-cluster relatedness – Clusters often contain manufacturing and service industries and industries from different parts of the SIC system
25
Copyright 2012 © Professor Michael E. Porter
Automotive Cluster Broad Cluster Definition SUBCLUSTERS (16)
NARROW CLUSTER DEFINITION
Motor Vehicles Automotive Parts
Automotive Components Forgings and Stampings Flat Glass Production Equipment Small Vehicles and Trailers Marine, Tank & Stationary Engines Related Parts
Motors and Generators Related Vehicles Metal Processing Machine Tools Related Process Machinery Industrial Trucks and Tractors Die-castings European Cluster Policy 01-22-08 CK
SIC
LABEL
3711 2396 3230 3592 3714 3824 3052 3061 3322 3465 3210 3544 3549 3799 3519 3364 3452 3493 3495 3562 3566 3641 3621 3795 3316 3398 3541 3542 3545 3543 3548 3537 3363
Motor vehicles and car bodies Automotive and apparel trimmings Products of purchased glass Carburetors, pistons, rings, valves Motor vehicle parts and accessories Fluid meters and counting devices Rubber and plastics hose and belting Mechanical rubber goods Malleable iron foundries Automotive stampings Flat glass Special dies, tools, jigs and fixtures Metalworking machinery, n.e.c. Transportation equipment, n.e.c. Internal combustion engines, n.e.c. Nonferrous die-casting, except aluminum Bolts, nuts, rivets, and washers Steel springs, except wire Wire springs Ball and roller bearings Speed changers, drives, and gears Electric lamps Motors and generators Tanks and tank components Cold finishing of steel shapes Metal heat treating Machine tools, metal cutting types Machine tools, metal forming types Machine tool accessories Industrial patterns Welding apparatus Industrial trucks and tractors Aluminum die-castings 26
Copyright 2008 Š Michael E. Porter
Competitiveness and the Composition of the Economy Linkages Across Traded Clusters Fishing & Fishing Products
Entertainment
Agricultural Products Processed Food
Jewelry & Precious Metals
Financial Services
Aerospace Vehicles & Information Defense Tech.
Building Fixtures, Equipment & Services
Lightning & Electrical Analytical Equipment Education & Instruments Power Knowledge Medical Generation Creation Devices Communications Publishing Equipment & Printing Biopharmaceuticals Chemical Products
Apparel
Motor Driven Products
Construction Materials Heavy Construction Services Forest Products
Heavy Machinery Production Technology
Tobacco
Oil & Gas Plastics
Footwear
Prefabricated Enclosures
Furniture
Transportation & Logistics
Distribution Services Business Services
Hospitality & Tourism
Textiles
Leather & Related Products
Note: Clusters with overlapping borders or identical shading have at least 20% overlap 27 (by number of industries) in both directions.
Metal Automotive Manufacturing Aerospace Engines Sporting & Recreation Goods Copyright 2012 Š Professor Michael E. Porter
Specialization of Regional Economies Leading Clusters in U.S. Economic Areas Denver, CO Business Services Medical Devices Entertainment Oil and Gas Products and Services
Chicago, IL-IN-WI Metal Manufacturing Lighting and Electrical Equipment Production Technology Plastics
Pittsburgh, PA Education and Knowledge Creation Metal Manufacturing Chemical Products Power Generation and Transmission
Boston, MA-NH Analytical Instruments Education and Knowledge Creation Medical Devices Financial Services
Seattle, WA Aerospace Vehicles and Defense Information Technology Entertainment Fishing and Fishing Products New York, NY-NJ-CT-PA Financial Services Biopharmaceuticals Jewelry and Precious Metals Publishing and Printing
San Jose-San Francisco, CA Business Services Information Technology Agricultural Products Communications Equipment Biopharmaceuticals
Los Angeles, CA Entertainment Apparel Distribution Services Hospitality and Tourism
San Diego, CA Medical Devices Analytical Instruments Hospitality and Tourism Education and Knowledge Creation
Raleigh-Durham, NC Education and Knowledge Creation Biopharmaceuticals Communications Equipment Textiles
Dallas Aerospace Vehicles and Defense Oil and Gas Products and Services Information Technology Transportation and Logistics
Houston, TX Oil and Gas Products and Services Chemical Products Heavy Construction Services Transportation and Logistics
Atlanta, GA Transportation and Logistics Textiles Motor Driven Products Construction Materials
Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard 28 Bryden, Project Director.
Copyright 2012 Š Professor Michael E. Porter
Automotive Cluster Specialization by Economic Area Detroit-Warren-Flint, MI (LQ=6.51, Share=13.8%)
Adjacent EAs tend to specialize in the same cluster
Regions with high cluster specialization and high share of US employment (LQ>1.3 and top 10 employment) Regions with high cluster specialization and moderate share (LQ>1.3 and cluster employment > 1000) 29
Copyright 2012 Š Professor Michael E. Porter
Financial Services Clusters by Economic Areas, 1997 Minneapolis-St Paul-St-Cloud, MN-WI Chicago-Naperville-Michigan City, IL-IN-WI
Hartford, CT (LQ=3.40, SHARE=3%)
New York-Newark-Bridgeport (LQ=2.24, SHARE=18.2%)
Denver-Aurora-Boulder, CO
Regions with high share of US financial services employment ( in top 10% of all regions; share>2.5%) & high cluster specialization (LQ>1.01) Regions with high cluster specialization (LQ>1.03 ; LQ c,r >LQc 80-th Percentile) Weak clusters with large employment size in high population areas European Cluster Policy 01-22-08 CK
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Copyright 2008 Š Michael E. Porter
Clusters and Regional Prosperity: Leveraging the CMP data
• Using a mix of databases: – CMP, County Business Patterns (CBP) data, Census Bureau Longitudinal Business Database (LBD), USPTO data
• Clusters, Jobs, Wages and Innovation – “Clusters, Convergence and Economic Performance,” Mercedes Delgado, Michael E. Porter and Scott Stern, CES WP
• Clusters and New Business Creation – “Clusters and Entrepreneurship,” Mercedes Delgado, Michael E. Porter and Scott Stern, JOEG 2010
• Evaluating U.S. Cluster Performance – Using the CMP data, we can examine the cluster composition of regions: what are the strong clusters in a region? Which ones are creating jobs/innovations?
31
Copyright 2012 © Professor Michael E. Porter
Clusters and Region-industry Growth in Employment, Patents, Establishments y ln ir 2005 = α0 + δln( Industry Spec ir,1990 ) + yir1990 outside i c β1ln(Cluster Spec) icr,1990 + β 2ln(Related Clusters Spec outside cr,1990 ) + β3ln(Cluster Spec in Neighborscr,1990 ) + αi + αr + ε icr,t . •
Dep. variable is the EA-industry (ir) growth rate in y ( employment/patents/…) •
•
E.g., Pharmaceutical preparations industry in Raleigh-Durham-Cary (NC) EA
Two types of explanatory variables (based on y): Convergence (δ ): Specialization of the EA in the industry Agglomeration (β): Cluster environment for the focal EA-industry:
•
Specialization of the EA in the cluster (β1) and in related clusters (β2) and strength of neighboring clusters (β3)
E.g., Strength of the biopharmaceutical and related clusters (Medical devices, Analytical instruments) in the EA and strength of biopharma cluster in adjacent EAs
Controls: Industry and EA FEs (αi , αr) 32
Copyright 2012 © Professor Michael E. Porter
Clusters and Region-industry Growth in Employment, Patents, Establishments y ln ir 2005 = α0 + δln( Industry Spec ir,1990 ) + yir1990 outside i c β1ln(Cluster Spec) icr,1990 + β 2ln(Related Clusters Spec outside cr,1990 ) + β3ln(Cluster Spec in Neighborscr,1990 ) + αi + αr + ε icr,t . •
For all measures of economic performance (employment, patents, establishments), we find that • Convergence (δ<0 ) •
Cluster-driven agglomeration benefits (β> 0) • Regional Industries in stronger clusters are associated with higher growth •
The positive impact of clusters on region-industry employment growth does not come at the expense of innovation, investments or wages but enhances them
33
Copyright 2012 © Professor Michael E. Porter
Clusters and Region-industry Wage Growth Wage ir 2005 ln = α0 + δln( Industry Wagei,r,1990 ) + Wage ir1990 i outside c β1ln(Cluster Wageoutside )+ β ln(Related Clusters Wage c,r,1990 2 c,r,1990 ) + β3ln(Cluster Wage in Neighborsc,r,1990 ) + αi + αr + ε i,c,r,t . •
Findings: • Convergence (δ < 0) •
Cluster-driven wage growth (β> 0 ): •
Wages in the cluster (β1>0) and in neighboring clusters (β3>0)
•
The “productivity” of the cluster influences the “productivity” growth of the industries within the cluster
34
Copyright 2012 © Professor Michael E. Porter
Clusters and Creation of New Regional Industries 1990-2005
c New EA - industryir2005 = α0 + β1ln(Cluster Spec c,r,1990 ) + β2ln(Related Clusters Spec outside c,r,1990 ) +
β3ln(Cluster Spec in Neighborsc,r,1990 ) + αi + αr + ε i,c,r,t .
•
Sample: EA-industries non existing (zero employment) in the base year (1990)
•
We examine the probability of the creation of a new EA-industry as of 2005
•
Findings: β>0 •
New regional industries emerge in regions with a stronger cluster environment
35
Copyright 2012 © Professor Michael E. Porter
Clusters and Regional Growth Employr,2005 ln Employ r,1990
Outside strong clusters
0 ln(Employ
Outside strong clusters r,1990
) Re g Cluster Strengthr,1990
Strong clusters + National Employ Growthr,199 Census Region r . 0 05
• Findings (β> 0) • The set of strong traded clusters in a region contribute to the employment growth of other activities in that region • Same findings for regional patent and wage growth
36
Copyright 2012 © Professor Michael E. Porter
Clusters and Entrepreneurship, JOEG, 2010 • This paper focuses on early stage entrepreneurship, using two indicators of start-up activity: – count of new establishments by new firms in a EA-industry (i.e., start-up establishments), and the – employment in these new firms (i.e., start-up employment)
• We then compute the growth rate in start-up activity in regional industries y ln irt = α0 + δln(yir,t0 ) + βln(Cluster Environment) icr,t0 + αi + αr + εicr,t . yirt 0 • We find that the strength of the cluster environment contributes to – higher growth in new businesses formation in EA-industry – higher growth in employment in new businesses in EA-industry – higher survival rates of new business in EA-industry
37
Copyright 2012 © Professor Michael E. Porter
Clusters and Economic Outcomes: Entrepreneurship The Evidence
CLUSTER
New Industries (+)
The stronger the cluster , the higher the survial rate of new businesses
Survial Rates of New Businesses (+)
New Business Formation (+)
The stronger the cluster, the more dynamic is the process of new business formation
The stronger the cluster, the more likely new industries within the cluster are to emerge The stronger the cluster, the higher the job growth in new businesses
Job Growth In New Businesses (+)
Source: Porter, The Economic Performance of Regions, Regional Studies, 2003; Delgado/Porter/Stern, Clusters and Entrepreneurship, Journal of Economic Geography, 2010; Delgado/bPorter/Stern, Clusters, Convergence, and Economic Performance, mimeo., 2010. 38
Copyright 2012 Š Michael E. Porter, Christian Ketels
Productivity Depends on How a State Competes, Not What Industries It Competes In State Connecticut New York Massachusetts New Jersey California Maryland Washington Virginia Illinois Colorado Texas Delaware Alaska Pennsylvania Louisiana Georgia Minnesota New Hampshire Arizona Kansas Wyoming Michigan North Carolina Ohio Rhode Island
State Traded Wage versus National Average +27,171 +24,102 +16,169 +13,535 +9,573 +6,651 +5,652 +5,319 +2,658 +1,662 +352 +164 -930 -3,970 -4,280 -5,322 -5,576 -6,387 -7,021 -7,705 -8,057 -8,176 -9,245 -9,284 -9,791
Cluster Mix Effect
Relative Cluster Wage Effect
7,028 3,628 4,391 3,761 349 2,496 2,692 1,617 16 2,416 2,494 11,060 -2,417 -995 95 -1,102 -425 374 1,149 2,241 1,040 -2,544 -4,330 -2,495 -2,290
20,142 20,474 11,778 9,774 9,224 4,155 2,960 3,702 2,642 -754 -2,142 -10,896 1,487 -2,975 -4,375 -4,220 -5,150 -6,761 -8,169 -9,946 -9,097 -5,633 -4,915 -6,788 -7,501
State Oregon Missouri Alabama Florida Wisconsin Nebraska Utah Tennessee Indiana Vermont Oklahoma Nevada North Dakota South Carolina Arkansas Hawaii New Mexico Kentucky Maine Iowa West Virginia Idaho Mississippi Montana South Dakota
State Traded Wage versus National Average -10,359 -10,427 -10,934 -11,007 -11,722 -11,777 -11,992 -12,172 -12,554 -13,368 -13,572 -14,277 -14,394 -15,276 -15,378 -16,043 -16,123 -16,215 -16,379 -16,606 -16,645 -18,671 -19,942 -20,073 -20,968
Cluster Mix Effect
Relative Cluster Wage Effect
-1,304 -1,425 -3,563 -1,559 -3,516 241 2,072 -3,156 -4,840 -1,572 497 -2,365 1,004 -5,067 -4,560 -12,555 -288 -5,024 -968 -2,721 -3,894 -787 -5,291 -2,259 289
-9,056 -9,002 -7,371 -9,448 -8,206 -12,018 -14,064 -9,016 -7,714 -11,796 -14,069 -11,911 -15,397 -10,209 -10,818 -3,487 -15,835 -11,191 -15,412 -13,885 -12,751 -17,884 -14,651 -17,815 -21,257
On average, cluster strength is much more important (78.1%) than cluster mix (21.9%) in driving regional performance in the U.S. Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director. 2009 data. 39 2012 - State Competitiveness â&#x20AC;&#x201C; Rich Bryden
Copyright Š 2012 Professor Michael E. Porter
Cluster Efforts Enhancing Competitiveness: The Case for Action
• Agglomeration largely driven by business environment conditions and ‘automatic’ cluster effects in a market process BUT • Exploitation of localized spill-overs not automatic • Exploration of opportunities for joint action not automatic
• Cluster efforts enable locations to benefit more from what they have
40
Copyright 2012 © Michael E. Porter, Christian Ketels
Cluster Efforts Enhancing Competiveness Creating Positive Feed-Back Loops
Clusters as Tool
Better Actions
More Impact
Cluster initiatives provide a platform to discuss necessary improvements in competitiveness at the level where firms compete
The organization of economic policies around clusters leverages positive spill-overs and mobilizes private sector co-investment
41
Copyright 2012 Š Michael E. Porter, Christian Ketels
Puebla Employment in Traded Clusters Apparel Automotive Processed Food Education and Knowledge Creation Textiles Building Fixtures, Equipment and Services Hospitality and Tourism Construction Materials Heavy Construction Services Transportation and Logistics Distribution Services Furniture Business Services Publishing and Printing Forest Products Financial Services Entertainment Chemical Products Power Generation and Transmission Metal Manufacturing Prefabricated Enclosures Plastics Information Technology Biopharmaceuticals Leather and Related Products Agricultural Products Motor Driven Products Medical Devices Heavy Machinery Analytical Instruments Production Technology Footwear Fishing and Fishing Products Sporting, Recreational and Children's Goods Jewelry and Precious Metals Lighting and Electrical Equipment Communications Equipment Oil and Gas Products and Services Tobacco Aerospace Vehicles and Defense 0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
Employment 2008 Source: Mexico Censos 2009; Prof. Michael E. Porter, Cluster Mapping Project, Harvard Business School; Richard Bryden, Project Director. Contributions by Prof. Niels Ketelhohn. Mexico Cluster Mapping â&#x20AC;&#x201C; Rich Bryden 42 Copyright Š 2011 Professor Michael E. Porter
Mexico Cluster Mapping â&#x20AC;&#x201C; Rich Bryden
-20,000
43
Apparel
Education and Knowledge Creation
Distribution Services
Chemical Products
Textiles
Heavy Machinery
Oil and Gas Products and Services
Furniture
Fishing and Fishing Products
Motor Driven Products
Tobacco
5,000
Entertainment
10,000
Power Generation and Transmission
Communications Equipment
Production Technology
Lighting and Electrical Equipment
Jewelry and Precious Metals
Sporting, Recreational and Children's Goods
Analytical Instruments
Footwear
Metal Manufacturing
Plastics
Medical Devices
Biopharmaceuticals
Agricultural Products
Forest Products
Publishing and Printing
Leather and Related Products
Prefabricated Enclosures
Business Services
Financial Services
Information Technology
Heavy Construction Services
-15,000
Transportation and Logistics
Construction Materials
Processed Food
Hospitality and Tourism
Building Fixtures, Equipment and Services
Automotive
Job Creation, 2003 to 2008
Puebla Job Creation in Traded Clusters 2003 to 2008
15,000
Net traded job creation, 2003 to 2008: +38,254
0
-5,000
-10,000
Indicates expected job creation given national cluster growth.*
* Percent change in national benchmark times starting regional employment. Overall traded job creation in the state, if it matched national benchmarks, would be +15,863 Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director. Contributions by Prof. Niels Ketelhohn. Copyright Š 2011 Professor Michael E. Porter
Traded Cluster Composition of the Puebla Economy 16.0%
Overall change in the Puebla Share of Mexican Traded Employment: +0.09%
14.0%
Construction Materials
Puebla’s national employment share, 2008
Textiles Apparel
12.0% Automotive
Employment 2003-2008
10.0%
Added Jobs
8.0%
Building Fixtures, Equipment and Services
Lost Jobs
Furniture
6.0% Education and Knowledge Creation
4.0%
Processed Food Forest Products
Puebla Overall Share of Mexican Traded Employment: 4.20%
Distribution Services Heavy Machinery
2.0%
Chemical Products
Information Technology
Metal Manufacturing
0.0% -2.0%
Leather and Related Products
-1.0%
Production Technology
0.0%
1.0%
Change in Puebla’s share of National Employment, 2003 to 2008
2.0%
3.0% Employees 5,000 =
Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director. Contributions by Prof. Niels Ketelhohn. Mexico Cluster Mapping – Rich Bryden 44 Copyright © 2011 Professor Michael E. Porter
Puebla Cluster Portfolio, 2008 Fishing & Fishing Products
Entertainment
Processed Food
Transportation & Logistics Aerospace Vehicles & Information Defense Tech.
Distribution Services
Jewelry & Precious Metals
Financial Services
Business Services
Education & Knowledge Creation
Publishing & Printing
Analytical Instruments Medical Devices
Prefabricated Enclosures
Building Fixtures, Equipment & Services
Furniture Construction Materials Heavy Construction Services
Lighting & Electrical Equipment
Communi cations Equipment
Biopharmaceuticals Chemical Products
Apparel Leather & Related Products
Hospitality & Tourism
Agricultural Products
Textiles
Heavy Machinery Motor Driven Products
Production Technology
Tobacco
Oil & Gas
Plastics
LQ > 3.0 LQ > 1.5
Metal Automotive Aerospace Manufacturing Engines
Footwear LQ > 1.0
LQ, or Location Quotient, measures the state’s share in cluster employment relative to its overall share of Mexican employment. An LQ > 1 indicates an above average employment share in a cluster. Mexico Cluster Mapping – Rich Bryden
Forest Products
Power Generation & Transmission
45
Sporting & Recreation Goods Copyright © 2011 Professor Michael E. Porter
Puebla Wages in Traded Clusters vs. National Benchmarks Power Generation and Transmission Automotive Chemical Products Production Technology Medical Devices Agricultural Products Motor Driven Products Information Technology Education and Knowledge Creation Heavy Machinery Transportation and Logistics Metal Manufacturing Analytical Instruments Biopharmaceuticals Business Services Textiles Heavy Construction Services Financial Services Plastics Forest Products Communications Equipment Furniture Publishing and Printing Apparel Processed Food Lighting and Electrical Equipment Hospitality and Tourism Prefabricated Enclosures Distribution Services Oil and Gas Products and Services Entertainment Fishing and Fishing Products Footwear Sporting, Recreational and Children's Goods Leather and Related Products Building Fixtures, Equipment and Services Construction Materials Jewelry and Precious Metals Tobacco Aerospace Vehicles and Defense
l
Indicates average national wage in the traded cluster
Puebla average traded wage: 63,495 Pesos Mexican average traded wage: 86,006 Pesos
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
Wages, 2008 Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director. Contributions by Prof. Niels Ketelhohn. Mexico Cluster Mapping â&#x20AC;&#x201C; Rich Bryden
46
Copyright Š 2011 Professor Michael E. Porter
Mexico Value-Added and Wage Levels in Traded Clusters $450,000 Oil and Gas Products and Services
$400,000
Average Wage per Employee, 2008
$350,000
$300,000
$250,000 Power Generation and Transmission
$200,000 Financial Services Biopharmaceuticals
$150,000
Chemical Products
Tobacco
$100,000
$50,000
$0 $0
$2,000,000
$4,000,000 $6,000,000 $8,000,000 Value-Added per Employee, 2008
$10,000,000
$12,000,000
Note: All values in current Mexican pesos Source: Mexico Censos 2009; Prof. Michael E. Porter, Cluster Mapping Project, Harvard Business School; Richard Bryden, Project Director. Contributions by Prof. Niels Ketelhohn. Mexico Cluster Mapping â&#x20AC;&#x201C; Rich Bryden 47 Copyright Š 2011 Professor Michael E. Porter
Mexico Value-Added and Wage Levels in Traded Clusters (continued) Transportation and Logistics
Automotive
$120,000 Metal Manufacturing Aerospace Vehicles and Defense Analytical Instruments
$100,000
Motor Driven Products Communications Equipment Production Technology
Average Wage per Employee, 2008
Information Technology
Lighting and Electrical Equipment
Heavy Machinery Education and Knowledge Creation Medical Devices Prefabricated Enclosures Business Services Plastics Entertainment Agricultural Products
$80,000
Publishing and Printing Forest Products
$60,000
$40,000
Sporting, Recreational and Children's Goods
Processed Food Heavy Construction Services
Hospitality and Tourism Construction Materials Textiles Apparel Jewelry and Precious Metals Furniture Distribution Services Footwear Building Fixtures, Equipment and Services Leather and Related Products
$20,000 Fishing and Fishing Products
$0 $0
$100,000
$200,000
$300,000
$400,000
Value-Added per Employee, 2008
$500,000
$600,000
$700,000
Note: All values in current Mexican pesos Source: Mexico Censos 2009; Prof. Michael E. Porter, Cluster Mapping Project, Harvard Business School; Richard Bryden, Project Director. Contributions by Prof. Niels Ketelhohn. Mexico Cluster Mapping â&#x20AC;&#x201C; Rich Bryden 48 Copyright Š 2011 Professor Michael E. Porter
Mexico Cluster Mapping â&#x20AC;&#x201C; Rich Bryden
-150,000
49
Apparel
Prefabricated Enclosures
Fishing and Fishing Products
Oil and Gas Products and Services
Jewelry and Precious Metals
Sporting, Recreational and Children's Goods
Tobacco
Furniture
Production Technology
Aerospace Vehicles and Defense
Motor Driven Products
Textiles
100,000
Lighting and Electrical Equipment
Heavy Machinery
Footwear
Distribution Services
Leather and Related Products
Forest Products
Chemical Products
Construction Materials
Entertainment
Agricultural Products
Metal Manufacturing
Biopharmaceuticals
Medical Devices
Communications Equipment
Plastics
Publishing and Printing
Power Generation and Transmission
Heavy Construction Services
Education and Knowledge Creation
Analytical Instruments
Transportation and Logistics
Building Fixtures, Equipment and Services
Financial Services
Information Technology
Processed Food
Automotive
Business Services
Hospitality and Tourism
Job Creation, 2003 to 2008
Mexico Job Creation in Traded Clusters 2003 to 2008
150,000
Net traded job creation, 2003 to 2008: +776,801
50,000
0
-50,000
-100,000
Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director. Contributions by Prof. Niels Ketelhohn. Copyright Š 2011 Professor Michael E. Porter
Mexico Traded Cluster Specialization within NAFTA 70%
Fishing and Fishing Products
Employment 2003-2008
Footwear
Added Jobs
Mexico employment share in NAFTA, 2008
60%
(67%, +20%)
Overall change in the Mexico Share of NAFTA Traded Employment: +0.95%
Lost Jobs
Apparel
Prefabricated Enclosures
50%
Power Generation and Transmission Processed Chemical Food Products
40%
Building Fixtures, Equipment and Services Construction Materials Biopharma
30%
Textiles Leather and Related Products
Furniture Analytical Instruments Automotive
Communications Equipment
20% Forest Products
Mexico Overall Share of NAFTA Traded Employment: 16.3%
Oil and Gas Products and Services
10%
Information Technology
Distribution Services
Production Technology
0% -5%
-4%
-3%
-2%
Metal Manufacturing
-1%
0%
1%
2%
3%
4%
5%
6%
7%
8%
Change in Mexico’s Share of NAFTA Employment, 2003 to 2008
9%
10%
11%
12%
Employees 100,000 =
Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director. Contributions by Prof. Niels Ketelhohn. Copyright 2012 © Professor Michael E. Porter Mexico Cluster Mapping – Rich Bryden 50
Gracias
Please see:
www.isc.hbs.edu/econ-clusters.htm www.isc.hbs.edu/econ-natlcomp.htm
51
Copyright 2012 Š Michael E. Porter, Christian Ketels