The Salon Magazine March 2023

THE UK’S LEADING

FOR SALON OWNERS AND MANAGERS

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Editor

Jade Evans jade@cimltd.co.uk

Editorial Assistant

Brooke Tremain brooke@cimltd.co.uk

Publication Manager

Declan Wale declan@cimltd.co.uk

Tel: 01795 509 112

Account Managers

James Davies jamesd@cimltd.co.uk

Api Somboongedd api@cimltd.co.uk

Hannah Moody hannah@cimltd.co.uk

Tel: 01795 509 112

Design and Production

James Taylor james@cimltd.co.uk

Grant Waters grant@cimltd.co.uk

Administration Manager

Natalie Murray

creditcontrol@cimltd.co.uk

Tel: 01795 509 103

Credit Facilities Manager

Lauren Sharpe admin@cimltd.co.uk

Tel: 01795 509 103

Sales Director

Tom Woollin tom@cimltd.co.uk

Chief Executive

John Denning

Editor’s letter

With ‘wellness’ looking to continue as the buzzword for 2023, it’s important to ensure your salon stays relevant by working in line with this concept. The pandemic brought with it a lot of shifts in attitudes and behaviours, one being the heightened demand for mindfulness. In our extensive feature this month, we look into which services contribute to greater client wellness and how you can turn these in to boosted retention rates.

Keeping on the topic of trends, with the cost of living crisis still very much upon us, we have some of the industry’s experts on hand to provide commentary on Cost Management, specifically, how to best manage expenses within your salon along with an Essential 5 outlining five ways to budget effectively.

An exciting addition to the March issue sees Soho’s first ever super salon, Salon64 featuring as our Salon of the Month. In an exclusive interview, Founder Ricky Walters talks all things ‘innovation’ as he explains how the interior was designed to make every square foot profitable. Going against the grain of having a traditional reception desk, Salon64 instead boasts a cocktail bar as their welcome area… trust me, you don’t want to miss it!

Now, if this hasn’t got you all in a fluster of excitement, then I don’t know what will. Delve into this latest issue of Salon Magazine and be sure to let us know what you think. Enjoy!

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Jade Evans, Editor

Staying in the loop

Award-winning stylist and educator launches collective to support hairdressers

Designed to offer hairdressers, no matter the level, with the skills, business support and professional-only product range to progress within the industry, WELOVE is the brainchild of award-winning stylist and educator Rae Palmer, who has more than 25 years of experience at the forefront of the UK hairdressing industry.

Offering brand neutral education, WELOVE doesn’t believe in dictating which products to use, but simply wants to provide professionals with the right education to empower their business.

Rae Palmer said: “WELOVE is a unique initiative in the hair industry, because it exists purely for hairdressers to support other hairdressers. We want to encourage collaboration not competition, because we’re much stronger as an industry when we support each other.”

Hairdressers joining the community will be appointed their own art team member, all of whom have considerable experience within the hairdressing industry, who will act as a business and educational mentor.

hello@welovesalons.co.uk

Salon Promotions become the exclusive distributor of ALTERNA

ALTERNA is proud to announce Salon Promotions as the exclusive distributor of ALTERNA in the UK. Markus Greulich, Commercial Manager of ALTERNA made the announcement, he said: “Finding the right partner for our UK audience is a decision of such importance; we’re confident this will be a long and successful relationship.”

Neil Capstick, MD of Salon Promotions added: “We are delighted to be the exclusive distributor for such a high-quality brand. We are looking forward to expanding the reach of ALTERNA through lots of different activities and with new launches planned for 2023, it will be a really exciting year.”

www.salonpromotions.co.uk

The Fellowship of British Hairdressing’s Team Days receive continued success

The Fellowship for British Hairdressing continued their Team Days, this time for Project Sassoon and Clubstar Art Team. The Project Sassoon Team Day was led by Creative Director, Damien Peers and Riess Hatcher, Assistant Colour Director at Sassoon Academy. They started with an introduction to Sassoon, its culture and techniques. Followed by a demo from Damien on cutting and styling the Sassoon Bob!

The Clubstar Art Team Day was led by Project Leader Jamie Benny, alongside Andrew Plester from the Hare & Bone Art Team. The day consisted of a Creative Workshop, working on live models and mannequins. Clubstar Art Team Member Olivia said: “Jamie talked us through some amazing segments that allowed us to communicate with one another, sharing our opinions, and to be truthful about why we were on Clubstar Art Team, and where we want our careers to go. Jamie was supportive, and pushed us when we needed it.” www.fellowshiphair.com

Rush Hair join Goldwell as their creative partner

Multi- award-winning salon group, Rush Hair are to join Goldwell as their creative partner. The announcement was made by Rush Hair joint CEO Stell Andrew, who is delighted that the salon group is re-kindling its relationship with the renowned colour house.

“We are very excited about starting 2023 with a new colour partner as we have a huge focus on colour throughout 2023 in our salons” Andrew said.

Rush Hair are known for their exceptional creative work that has graced magazines and inspired hairdressers from around the globe. Their salon teams are trained to the highest standard via their stand-alone Academy and both teams are delighted by the choice of colour partner.

“Working with Goldwell gives us the perfect blend of creativity and good business sense,” adds joint CEO and Chairman Andy Phouli. “Both companies share the same values, and as brands we realise the importance of creating a family like team and building a strong community. We are a salon group renowned for our colour work and we know that the training and support provided by Goldwell will ensure an increase in our colour business and make our salons more profitable.” www.rush.co.uk

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The hero treatment

Facials allow clients to enjoy a sense of well-being whilst receiving advice from a skin professional, the experts at Zemits explain why Hydrodermabrasion is the new must have treatment for your aesthetic business.

One of the most popular treatments is dermabrasion or skin resurfacing.

During dermabrasion the beautician uses a rotating instrument to remove the outer layers of skin. Some facials can be too harsh for people with sensitive skin, and they need a different approach. This is when Hydrodermabrasion becomes your hero treatment.

Hydro or Fluid dermabrasion is suitable for all Fitzpatrick skin types and delivers immediate, noticeable results for everyone. It is an excellent solution for deep cleansing and gentle resurfacing without downtime, redness and side effects, which will keep your clients returning regularly.

Why is Hydrodermabrasion becoming a competitor to microdermabrasion?

With microdermabrasion, aestheticians

use a handheld wand to spray microcrystals on the skin. Disadvantages of microdermabrasion:

• The abrasive nature of the crystals can be too harsh on the skin and cause inflammation

• Leftover crystals on the skin can be challenging to remove

• High dependency on the machine requires timely maintenance of the device

• High cost of consumables

Hydrodermabrasion is a new technology that exfoliates the skin. It differs from microdermabrasion because it employs a peeling solution with potent ingredients, like brightening hydropeeling serum with lactic acid, “Zemits HydroClear” profoundly cleanses and softens the skin, facilitating the process of removing the stratum corneum and sebum from the pores.

The result is similar to a microdermabrasion treatment but also has the added benefit of improving

circulation and hydrating the skin. In addition, this treatment also boosts collagen production, which has an antiageing effect on the skin.

Hydrodermabrasion is one of the most in-demand facials sweeping the beauty treatments market, known as “The Red-Carpet Facial Treatment” or “The celebrity facial”.

The treatment improves the skin’s overall texture, reduces fine lines and wrinkles, and provides deeper hydration. In addition, congested and enlarged pores will be cleansed, concentrated, and minimised over time when this treatment is part of a regular skincare routine.

The treatment is an excellent choice for tender or susceptible skin. It’s also effective on darker skin tones, ageing, congested and blemished skin. Oily skin can also reap the rewards, as hydrodermabrasion helps to make it less greasy and can minimise pores to give a more even and clear complexion. In addition, the client’s skin will see fresh-faced results immediately after the treatment session making it the perfect treatment to have directly before a big event, such as a wedding, a photo shoot or an important presentation.

Through a Hydrodermabrasion facial treatment, the skin care professional bathes the skin with serums that perform a cleansing, hydrating, firming, and smoothing effect on the skin to promote skin’s health as well as immediate rejuvenation.

The disadvantage for the practitioner is the cost of consumables, which

vary depending on the machine and suggested serums and can start from £15 for one treatment. Sometimes, you can only use a specific product to conduct treatment and treatment costs increase unexpectedly, reducing your profit.

Unlike traditional hydrodermabrasion technologies, which require extensive product use, the Zemits DermeLuxx technology requires ten times less serum and the option to use any peeling solution, helping you control expenses whilst achieving even better results for the skin due to innovative treatment protocols.

Zemits DermeLuxx is a unique dermabrasion device that carries out a simple, effective regimen — cleansing/ exfoliation, extractions and then a finishing step infusing the skin with skinboosting serum through Oxygen Infusion therapy.

Forget about the uncomfortable sensation of dripping and leaking the serum, with a Fluid Microdermabrasion, skin stays in contact with the serum up to 10 times longer, delivering the same effective treatment but with 50% fewer expenses on the consumables.

The device’s tips are equipped with a technology that breaks down keratinised skin cells, rebalances congested skin, and delivers lymphatic drainage. Then, with

specially designed spiral tips, you extract deeply clogged pores.

Cold hummer is the final step of the unique DermeLuxx facial that helps to shrink pores, dramatically improve blood and lymphatic stimulation, even skin tone, reduce inflammation, stimulate collagen production, and leave the skin illuminating with a healthy glow.

Benefits of Zemits

DermeLuxx treatments:

• improved skin tone and texture

• reduction in fine lines and wrinkles

• deep hydration

• improved oxygenation and blood flow

• improved acne scarring

• improved uneven pigmentation

• reduction in skin congestion

The skin is the first thing that people notice about us, so it’s a must to have regular treatments and maintenance on offer at your salon.

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Zemits UK is introducing the world’s first Fluid Dermabrasion technology with a full-featured machine that brings freedom to skincare professionals and amazing skin results to your clients.

Bold and bouncy

Freya Piper’s talent in hair styling has allowed her to build a business empire and win awards in the industry at just 20 years old. Featuring as this month’s Rising Star, Freya shares her story on how she found her niche, stands out from the crowd and built her large social following.

What ignited your passion for hair?

I had my mind set on a career in fashion; this all changed when I learnt to do my first blow-dry. Before I knew it, I left college to dedicate my time to styling hair. From a young age, I wanted to start my own business and my love for blow dries made it possible.

What steps did you take to build and maintain your large client base?

The first step to building my client base was offering a service that was hard to find specialists in. I was the first in the area (that I know of) to offer strictly bouncy blow-dries; presenting a niche service helped me stand out and soon enough I was known as ‘the girl that does blow-dries’. Building good relationships is a key part of maintaining your client base. You’re the face, heart and soul of your business.

To grow my business, my location mattered and I had to consider how accessible I was for an appointment whilst also finding a reputable salon to work in. After only a couple of weeks, I started working alongside the best in the area, which meant I gained clients quickly. I met potential customers, explained my services and really encouraged girls to come to me. If you’re struggling with building a client base, put yourself out there! If they can’t find you, you find them.

I have to be creative every day and consistency is key; reaching 10k will be a huge achievement. Branding on Instagram is important, a unique logo and name will make your page recognisable and quality content keeps your followers engaged. Good lighting, correct positioning, and a stylish background will make such an impact on your photos.

Instagram is your portfolio; people choose to follow you based on your content. Your mission is to convert these followers into customers. I like giving back to my followers through competitions and discount codes to make sure they know they’re appreciated.

Working with influencers is a great way to increase your followers and get noticed. When I started my business, I sent out messages to influencers offering them a free blow-dry. This was a good

way of marketing as most influencers had a following that matched my target audience. Now I no longer need to approach them, most of them find me. This is strictly down to my social media portfolio.

How do you make sure your treatments stand out from competitors?

Keeping my services unique has been vital. The service I specialise in is in my brand name: ‘Freya’s Bouncy Blow Dry’s’ making it easy for clients to find me in their searches. Not over-saturating your treatment list gives people the understanding that you will carry out the service they want well.

If you have local competitors, research what they offer and how they market their services. Think about what differentiates you and why. It may be down to something simple, like how they photograph their work.

Another good way to stand out is by providing a range of services, stick to what you know and what you’re good at, however, having a few variations means

you’ll appeal to a larger audience. For example, I have my Signature Bouncy Blow Dry, but some girls would rather have mermaid waves for a festival look, so I offer this too.

You placed in the HBA Entrepreneur of the Year awards, what advice would you give to aspiring hair and beauty businesspersons who also want to be a name in the industry?

I was shocked I was in the top fifty, let alone the top ten. I recognised a gap in the market that is yet to be filled with talented individuals, which led to the creation of my Online Blow Dry Masterclass. This has helped over two hundred stylists by giving them the opportunity to build a lifestyle where they can work on their own terms. It has also given them a ticket into the industry without the large tuition fees and years of courses, all for a low entry level price. @freyasbouncyblowdrys

You’ve nearly hit 10k followers on Instagram, what was the journey like to get there and what tips would you give to a social media beginner?

Sparkle and shine

Instagrammable salon supplier SimplyHair walks us through how to achieve this eye-catching tinsel hair look, perfect for your client’s date-night styles.

Offering this hair trend on your service list in your salon is a great alternative for clients who don’t want to colour their hair but want to leave the salon with a sense of transformation, it’s also a brilliant upsell you can apply to various treatments.

Known for their high-quality hair and professional salon products, SimplyHair aim to inspire stylists in the hair industry to use their talent to produce beautiful looks and build ranges which will speak to creative individuals.

Their tinsel range comes in a variety of colours to blend and compliment different hair tones. The style can be used throughout the year for different events from date nights to vibrant festival looks and is a chance for your salon to create styles which will gain popularity on social media with striking before and after pictures.

Stand out from competitors by marketing this sparkling service! www.simplyhair.co.uk @simplyhairuk

SimplyHair Gold Hair Tinsel:

Add a touch of glitter to your services with easy to apply hair tinsel. Hair tinsel can be applied using the knotted strand method, nanorings or tape. Hair tinsel can last anywhere up to 6 weeks and can be washed and styled using heated tools. Apply as little as 20 single strands for a subtle twinkle, or an entire pack for full-on glitter glam.

Add a touch of glitter to your services with easy to apply hair tinsel.

Take a single piece of tinsel, folded in half, and create a triangular shape between two fingers to create a cow hitch knot.

Step one Step four

Pull the knot tight against the strands in an upwards motion, so that the knot secures tightly right at the scalp. Separate the two ends of the tinsel, and tie these 2-3 times to tightly secure the piece of tinsel to the strands of hair.

Step two Step five

Pull the loose section of the tinsel through the centre of the triangle shape you have created, to form a loop (cow hitch knot).

Repeat the entire process until you have secured your desired amount of tinsel.

Step three Step six

Take a few strands of hair, ideally 1-3 strands, and thread the hair through the centre of the knot.

SimplyHair top tip: Tinsel can be styled with low heat into beautiful waves and curls.

Take your pick

We are back again for another month, highlighting some of our favourite images from the world of social media. If you’re stuck for inspo, you’re in the right place!

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Client Wellbeing

Do it well

As part of our Client Wellbeing focus, we share five ways to relieve client stress in your salon.

Make booking easy

The guest experience begins way ahead of a client stepping foot in your salon. Impressions are made from the second they connect with your name, whether that’s via your website, your social media or on the telephone, so it’s important things are seamless from the get go. One way to simplify the booking process is by using technology as a means of doing so. Opting for a platform which appeals to a range of clients is always advised and using software which specialises in a range of areas including booking, sales analysis’ and employee schedules can benefit multiple people. By using software for booking appointments it makes it an easy and quick process, meaning booking rates may be inclined to increase.

Appointment reminders

Pre-warning clients about their appointments which they may have booked weeks in advance is a great way to eliminate any last-minute panics. There’s nothing worse than no-shows as they can be costly and above all, highly frustrating. Using the same software as you do for the booking portal to send clients multiple reminders ahead of their visit, giving them the option to amend or cancel with a decent amount of notice is a system that will benefit both parties involved.

Offer dietary alternatives

With different allergies amongst consumers becoming more frequent, along with this comes potential anxiety for those who are on the receiving end of these dietary requirements. If a client has an appointment booked, knowing they will be at the salon for multiple hours on end it can be daunting beforehand wondering whether they will be catered for or if they will have to go thirsty! Not only does this eliminate potential worry for paying customers but it allows your clients to recognise how, as a business, you go the extra mile to accommodate their needs. This, in turn, will create memorable experiences and can boost retention rates.

Silent appointments

With many consumers focusing on mindfulness, especially on the back of the pandemic, it comes as no surprise when they prefer to opt for an un-interrupted relaxing service. An array of salons across the globe have begun offering the option of silent appointments to their clients in order for them to immerse themselves in a no-conversation appointment and truly experience the quiet oasis of luxury. By keeping up with the ever-changing trends and demands of the fast-paced industry will allow you to stand out from the crowd… adding silent appointments to your menu may be worth considering!

Provide a calm atmosphere

When most people think of ‘salon’, words commonly associated with this are ‘relax’ and ‘indulge’. Upon booking their salon visit, clients often count down the days until they are in the chair being pampered so it is important that you provide a haven of tranquillity for them to fully engage themselves in. The overall atmosphere of a space massively contributes to the mood of an individual, so get this right and let your reviews do the talking.

Smiles in your salon

With the help of some industry experts, we look at wellbeing practices you can introduce in your salon from head massages to scented aromas and how to market them successfully to increase client retention and lift footfall.

Wellness is booming – more than ever consumers are searching for services which guarantee they’ll leave feeling elevated, so it’s crucial that your salon evolves to work in line with consumer demands. Salons are a breeding ground for wellbeing and there are countless

avenues you can take to capitalise on this.

The Hair and Beuaty Re:Treat uses personalised mood setting to enhance the client’s wellbeing during their appointments. The client gets to choose from three different aroma oils. Salon owner Leah Durrant explained this technique and its benefits: “We ask

them to close their eyes before choosing their preferred scent. This gives us a good indication about the client’s needs during their appointment, whether they’d rather feel energised or relaxed.” This tailored approach will work to boost the client’s sense of wellbeing and will make your services stand out from competitors.

Leah also detailed the small touches and add-ons they have introduced in her salon that work towards client satisfaction and help to get a consumer to re-book: “Simple touches such as dimmed lighting, diffusers and relaxing music are relatively inexpensive but add to the

client experience and enhance wellness. We offer cooling eye gel masks whilst the client has a hair treatment which gives a luscious pamper feel to a standard service. Clients are also offered a range of refreshments such as a glass of wine with olives or herbal tea, again this aligns

with the client’s needs and mood for the appointment.”

At Salon64, London’s first Super Salon, owner Ricky Walters revealed that they offer hair masks and head massages for clients to go that extra mile and promote wellness throughout their treatments. The environment in your salon also impacts your client’s sense of wellbeing. For example, studies have found that a clean and bright environment works in line to reduce stress. Alex Thaddeus, owner of Alex Thaddeus Hairdressing stressed the importance of salon interior as a contributing factor towards customer wellness, he explained:

“The ambience and atmosphere in the salon is equally as important as the treatment when considering the clients wellbeing. You want to provide

Simple touches such as dimmed lighting, diffusers and relaxing music are relatively inexpensive but add to the client experience and enhance wellness.

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a clean, inviting space for them to enjoy their appointment. All of these factors contribute to their feeling of wellness.” At his salon they also provide complimentary head massages, refreshments and magazines to help create a peaceful venue for clients to recharge their batteries and unwind.

It’s important to recognise that the treatments you offer in your salon are an intimate service where clients come to unwind, this sense of relaxation means that stylists and beauty therapists often find themselves doubling up as a therapeutic second pair of ears to their clients current woes. It’s paramount that this part of the service, which clients look forward to, isn’t neglected and your staff are trained to listen and communicate correctly in these situations.

Salon64 owner Ricky, prides himself on his stylists communication skills and ensures that they are educated to influence clients to feel better: “We spend so much money and time teaching our hairdressers to ‘cut the perfectly angled bob’ but if no one knows how to talk to one another in a

way that will uplift the client, it can be the best bob in the world but it will be ruined by a hairdresser that doesn’t offer a good communication style.”

A client will often see their stylist or beauty therapist as someone who isn’t close to them, giving them a sense of freedom to share their personal problems. It’s important to hone in on this and include communication tactics as simple as: listening, making eye contact and engaging by saying you understand what they’re going through. To help the client feel appreciated and heard, you can make a note of your discussion to jog your memory on their next appointment.

Ultimately, the one to one attention

a client receives with their stylist is a unique service, with the correct approach your conversation with your client can completely change their outlook throughout the day and this will become a factor towards booking with you in the future.

This industry focus on wellbeing has been pushed to the forefront of salon owners priorities by the cost of living crisis. More than ever consumers are conscious of their spending which is something that has to be adapted to, making sure that your appointment offers more than just a glamourous transformation but also a rejuvenation mentally so that every penny feels well spent.

The ambience and atmosphere in the salon is equally as important as the treatment when considering the client’s wellbeing.

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Darrel Starkey a multi-award winning stylist, also known as Hair by Darrel recommends adding smaller treatments to your service list as a new source of revenue and to adjust to the current economic climate: “Due to the cost of living, sometimes a large appointment time in the salon can be out of the question for many individuals. Instead, offering a smaller treatment such as a blow dry is a great way to give a client something to look forward to and time out for them during what can be a very stressful time.”

To ensure they maintain bookings and don’t miss out on revenue during the cost of living crisis, Seung Ki Baek, Rush Artistic Team Member, explained their trending treatment ‘glossing’ a colour service he praises as something that: “all hair salons should have on their menu.” With customers watching their pennies, glossing allows a break between regular full head tint appointments. This cheaper alternative means clients still come into the salon to maintain their hair colour

and keeps them satisfied with fresh and radiant locks: “With that in mind, it’s a colour service for everyone, that doesn’t need the client to be in the salon chair for hours but instead, it is a great refresh in between service that can keep client’s hair looking vibrant and glossy whilst boosting their wellbeing at the same time.”

Another way to help towards client’s wellbeing is making sure any unnecessary stress is eliminated. Modernising your salon and introducing technology provides an easy booking

solution for clients and works in relation to client-being. A stress free booking means clients are much less likely to put their well-being on the back burner.

Miranda Matthews, Managing Director UK & Ireland Treatwell

explained the benefits of a digital booking system:

“Clients no longer have to wait on salon opening times, or psyche themselves up to make that phone call (because let’s face it, who likes making calls anyway). 24/7, on-the-go booking makes it easier than ever for clients to access those services that improve their well-being.”

Before and after pictures are the new word of mouth, keep up with competition. It’s like a little souvenir the client can take home with them.

Rock n Rose Hairdressing in Edinburgh’s city centre is number one in alternative hairdressing.

The girls at Rock n Rose are experts in creative colour as well as being specialists in Balayage, Full head bleaching and precision cutting. Popular within the creatives in Edinburgh, they love to share there love of colour with there clients by bringing clients personality’s to life through hair.

Want to learn with the team at Rock n Rose head over to @Eventbrite to book on there upcoming courses for 2023.

With a digital salon booking platform, clients are given instant confirmations and booking reminders with everything at their fingertips, it makes the run-up to their treatment stress-free. As a salon owner this massively reduces no-shows and missed appointments working in line to benefit your well-being too.

As consumer’s interest in wellness skyrockets it’s pivotal that you are successfully marketing your efforts towards wellbeing to ensure maximum footfall and bookings. Ijan Davies, from the JOICO European Design Team highlights the importance of marketing your wellbeing treatments: “playing on this is key to increasing revenue and encouraging a regular footfall. I would advise marketing a service like this just as you describe it as a ‘wellbeing’ service. Focus on that word and market it with a positive spin.”

Ijan advises using tag lines such as ‘Looking after YOU!’ and ‘Let us make you HAPPY!’ when advertising treatments which focus on client satisfaction.

Leah, puts their salons treatments that include wellness benefits at the forefront

of their social media marketing due to the demand: “We create content that highlights the wellbeing elements of the client journey such as the essential oils massage, the relaxing backwash area and clients enjoying their time in the salon.”

Another great marketing tactic is the ‘before and after pic’ as well as a client’s transformation making them feel good, salons can capitalise on this and use it as a marketing tool to enhance their social media status and boost bookings.

Some stylists can find before and after pictures daunting, feeling self-conscious when approaching this with the client or fearing the change between the photos won’t be drastic. However, it’s important to break this habit and reap the benefits these transformation images have to offer. Before and after pictures are part of the treatment routine at Salon64 and Ricky warns that salons who don’t include this in their daily routine “will be eaten alive by other salons that do.”

Seeing this as part of the service, Ricky explains the power of the before and after photo: “Your client will show their friends these photos, so a salon that isn’t

doing that, in my opinion, is missing out on a huge part of a service that the client is looking forward to. Before and after pictures are the new word of mouth, keep up with competition. It’s like a little souvenir the client can take home with them.”

At Hair and Beauty Re:Treat, Leah praises the ‘feel-good factor’ a transformation picture gives the client. After completing their treatments Leah likes to go a step further and capture their client’s reviews in a video, sharing their reviews on their social media. Seeing other clients gleaming with joy is contagious and will generate new bookings.

Services that contribute to greater client wellness are vital to meet the hair and beauty industry’s current demands, so make sure you keep up with this trend to maintain bookings. Use your wellness focus in your social media marketing to stand out from competitors and sculpt your services to include complimentary add-ons so that money conscious clients feel their money has been well spent. If you’re looking for more advice, please don’t hesitate to get in touch!

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We pride ourselves on providing an outstanding but most importantly safe service, your health is our main priority as well leaving you feeling confident & happy.

WHAT

“Thank You So Much For Doing My Lips Today!! You Were So Patient (Because I Was So Nervous) And Really Made Me Feel At Ease! The Injections Didn’t Really Hurt And I Can’t Believe How Good My Lips Look! Way Better Than Expected!! Thank You So Much Xxx”

Years Experience

Happy Clients 100% Client Satisfaction

Results of the report

NHBF Welcomes APPG Report and Recommendations on Complementary Therapies.

The NHBF has welcomed the publication of the All-Party Parliamentary Group (APPG) on Beauty and Wellbeing’s report on the value of complementary therapies in supporting the UK’s health, to which it was asked to contribute.

The report is the result of a comprehensive investigation into the complementary therapies sector, to consider how the sector can support everyone’s physical health, mental health and wellbeing and take pressure off the NHS. It makes the point that the complementary therapies industry is an integral part of the Personal Care sector, which includes beauty, wellbeing, and alternative therapies. These therapies can be key to supporting everyone’s health and mental wellbeing. However, the sector’s value, contribution and position as a professional industry is often misinterpreted and overlooked. This report urges the Government to acknowledge this industry’s importance and makes five key recommendations:

1. The Government must work with NHS England to better promote the benefits of social prescribing with GPs, nurses and other health and care professionals, and how they can refer people to non-clinical complementary therapy services.

2. The Personal Care sector team in the Department for Business, Energy and Industry Strategy (BEIS) must work with officials within the Department for Health and Social Care responsible for social prescribing to better integrate complementary therapy services into the NHS and produce guidance to support health professionals and therapists in doing so.

3. The Department for Health and Social Care must undertake or fund research studies to demonstrate the value of

integrating complementary therapy services into the NHS through social prescribing.

4. The Department for Education must revisit the gap between the apprentice wage and minimum wage for apprentices aged 19+ and provide financial incentives for employers to take on learners on any ‘job ready ‘qualification.

5. The Government must give Environmental health officers (EHOs) greater powers to act quickly to deal with bad practice and lead a crack-down on tax evading businesses that are driving down prices and undermining legitimate businesses under pressure.

Caroline Larissey, Director of Quality & Standards at NHBF says:

‘The NHBF was pleased to support and feed into this inquiry on complementary therapies. This is just one part of the hair & beauty sector that has further potential to have a significant and positive impact on wellbeing and mental health in the future, supporting squeezed NHS services.

We hope that the Government gives serious consideration to the

recommendations in the report including around working with NHS England to promote non-clinical complementary therapies and employer incentives to secure the next generation of talent’.

The APPG on Beauty and Wellbeing was first set up in May 2019 to provide a forum for parliamentary discussions on issues relating to the industry. It aims to support the industry, celebrate its economic contribution and discuss the challenges it faces. The NHBF is an integral member of the APPG, working with them on all recommendations to Government, helping to shape the future of our industry and ensure the needs of hair and beauty businesses remains high on the Government agenda.

@nhbfsocial

Boosting bookings

We caught up with Leith Matthews, Head of Partnerships at Fresha, who reveals the power of technology in an industry which is rapidly becoming digitalised.

The hair and beauty industry is digitally transforming, to ensure that your salon is keeping up with its competitors it’s vital to equip your business with the right tools to do so. Incorporate Fresha into your salon to elevate your business to new heights. Renowned for their advanced software specially tailored for the hair and beauty industry, Fresha manages bookings, scheduling and point of sale all within one platform – with no subscription fee.

How can a professional booking system benefit a client’s salon experience?

At Fresha, we are passionate about technology’s positive impact on the beauty and wellness industry. Globally, clients are looking for more personalised experiences that are easily accessible and premium. An intuitive booking experience is a client’s initial touch point with a salon; this first impression provides a platform to build a long-lasting relationship between the business and the client, increasing your retention rates.

Is the booking system user-friendly for all clients?

Fresha is the world’s #1 subscription-free

salon software and is trusted by 80,000 salons and spas in over 120 countries across the globe. Clients of all ages love the intuitive booking interface and find it easy to use. Appointment bookings, reminders and payments are effortless for both the salon and its clients.

How can a salon booking system increase footfall?

With more than 500 million appointments booked through Fresha in 2022, businesses using the Fresha

marketplace gained 26% more clients on average. Listed businesses on Fresha also ranked higher on Google Search and Maps, allowing people to book an appointment directly from the page. The ‘Book Now’ feature on Instagram and Facebook pages also provides seamless booking experiences for clients booking at salons through Fresha.

What benefits can a salon owner see with a booking system?

Fresha partners benefit from an incredible 392% return on investment when using our automated and blast marketing campaign tools. They also enjoy 89% fewer no-shows when using Fresha’s intuitive in-app payment options with financial protections that securely capture the clients’ card details on file. With Fresha deposits, our partners can collect pre-paid deposits to avoid no-shows and late cancellations. Additionally, partners can quickly and easily create an e-commerce store and start selling products online with the Fresha store - all from the Fresha platform.

www.fresha.com

BE A CUT ABOVE THE REST

TRAIN YOUR APPRENTICES WITH THE BEST HAIR & BEAUTY APPRENTICESHIP PROVIDER OF THE YEAR .

Awarded by FE Week and Association of Employment and Learning Providers.

– Rated outstanding by Ofsted for over 15 years

– Supporting salons and apprentices across England

@kleekapprentice | kleekapprenticeships.co.uk

Hydrate, glow, and contour

Harness the power of injectable skincare with Seventy Hyal 2000, the Next Generation Skin Booster. Launched in 2022, Seventy Hyal 2000 is one of the fastest-growing Skin Booster treatments on the market, with glowing reviews from patients and practitioners.

An innovative, hybrid formulation combines intensive hydration with bio-stimulating properties, encouraging the production of collagen and elastin. This versatile treatment is designed to condense your client’s multistep skincare routine into one efficacious treatment.

Developed with one of the highest molecular weight Hyaluronic Acid (HA), formulas on the injectable skincare market at >2000 kDa, the hydrating injectable revitalises lacklustre skin, imparting visible luminosity. Thanks to its bio-stimulating action, Seventy Hyal 2000 also works to improve skin quality over time, offering long-term results.

The versatile skin booster is ideal for all patients 18+ can be used to treat a variety of areas, including the face, lips, tear troughs, neck and hands for an allover glow. Seventy Hyal 2000 provides a boost of radiance and hydration, imparting gentle volume to help smooth the appearance of fine lines and reduce laxity.

The Treatment Process

Following a skin consultation, the practitioner will administer 2ml of Seventy Hyal 2000 in small micro injections across the face, utilising the grid technique, or inject the Skin Booster into targeted areas using the bioaesthetic point technique.

The initial results of the first treatment

Clinic Benefits:

• To offer one of the fastest-growing skin boosters on the market

• Affordability: Box contains 3 x 2ml syringes, enough for a full treatment course

• Bulk buy discounts available

• Suitable for clients aged 18+ of all skin types

• Can be used to address a variety of skin concerns including laxity, dehydration, dullness and fine lines

• Option to partner with Seventy Hyal 2000 to access exclusive benefits

• Free marketing assets to promote on social media.

• Versatile injection protocol that can be adapted to best suit client needs.

• Suitable for various treatment areas

Client Benefits:

• Immediate results and long-term skin benefits

• Minimal treatment downtime

• Long-lasting hydration

• Natural glow

• Collagen stimulation

• Gentle volume

• Smooths the appearance of fine lines

• Can be used on multiple treatment areas

• Affordability

will be visible within just a few days, with full results after two weeks. The treatment process requires 2-3 treatments, depending on skin quality, spaced four weeks apart. Once the full treatment course has been completed, patients can maintain their results with top-ups every 6-12 months.

Seventy Hyal 2000 can be injected into the tear trough area to rehydrate and brighten, offering an alternative treatment route for clients who are not suitable candidates for tear trough filler. It can also serve as ‘injectable lip balm’ providing instant hydration and smoothing without increasing the lip volume.

Practitioner Case Study:

“I honestly think it’s the best out there

at the moment. I have seen comparable (if not better) results with Seventy Hyal vs the other more established products, and my clients who used to request specific popular brands on the market are now converting to this and loving the results! Because of the competitive price point, it also means they can afford to have treatments more frequently, which is a bonus!” - Kirsten Horsfield, Advanced Nurse Practitioner and Seventy Hyal 2000 trainer.

Kirsten has treated a diverse range of clients using Seventy Hyal 2000. The multi-use Skin Booster has enabled her to perform treatments ranging from facial skin enhancements to injectable lip balm and tear-trough rejuvenation.

“The results have been phenomenal. So versatile with a really long-lasting effect” - Dr Mark Gorman.

“Seventy Hyal 2000 provides an exciting opportunity for aesthetic practitioners to incorporate a form of

injectable skincare into their patient’s treatment journey. Skincare is a critical component to any thorough aesthetic consultation, and Seventy Hyal 2000 provides an easy-to-administer product that is effective in achieving key aesthetic goals when it comes to the skin’ – Dr Adam Robinson.

Enhance your client’s natural beauty with the future of injectable skincare technology. With huge growth predicted in 2023, Skin Boosters are one of the most versatile treatments on the market, meaning that there’s never been a better time to expand your clinic offering.

Seventy Hyal 2000 is available to purchase from Fox Pharma at www.foxpharma.co.uk/product/seventyhyal-2000/.

Connect with our socials for more before & afters: @seventyhyal or visit www.seventyhyal.co.uk to learn more.

My skin looks healthy, hydrated and has a lovely glow day and night!

Emma Carrington, 26.

Bring your salon into the digital age

In this exclusive interview with the team at Treatwell, we explore the benefits utilising technology can bring to a modern salon.

Can you tell us a little about Treatwell and what you do?

We’re Treatwell - Europe’s leading marketplace and salon software. We’re on a mission to help hair and beauty professionals run their businesses at their very best, whilst revolutionising and digitally transforming the hair and beauty industry. Essentially, we give salons the tools to take control of their salon management and reach their long-term business goals.

So, how does Treatwell do this?

We provide innovative, all-in-one salon management software that gives salon owners total control of their businesswithout the need for multiple systems and software. We’re also proud to be Europe’s largest hair and beauty marketplace, which means we provide our partner salons with unbeatable online visibility and put them in front of potential new clients every day.

Why should salons go digital?

Our industry is undergoing a digital revolution. By embracing this shift salon owners can transform their businesses for the better. With Treatwell, salons can say goodbye to pen and paper and simplify their day-to-day admin - from digital solutions to calendar and appointment management, payment processing, stock ordering, and much more. Which means salon owners can spend more time creating experiences clients will keep coming back for.

What’s more, Treatwell Pro’s analytics and reporting tools give salon owners intelligent insight into their businesses,

which they can use to develop a datadriven strategy for success.

How does Treatwell help salons to fill their calendars?

Quiet times and slow days can be a worry for any salon owner - but we give you the power to change that. Salon owners can fill empty booking slots easily with flash promos, off-peak and last-minute discounts, as well as smart marketing tools. Then, they can watch their calendars fill up without lifting a finger. Best of all, free, automated SMS reminders reduce no-shows and forgotten appointments.

With 8 million appointments booked through Treatwell every month, effortless integrations across Google Maps, Apple Maps, and socials, and the freedom

of 24/7, on-the-go booking - getting noticed (and booked) by clients is easier than ever.

Can Treatwell help with my salon’s online reputation?

Absolutely. We help salons to build and maintain their online reputation, with a professional online storefront on Treatwell’s marketplace to showcase salons at their very best. Plus, we invite clients to leave a review after every appointment, to ensure salons stand out from the crowd with verified feedback.

How can I find out more?

For more information, and to book a demo with one of our experts, visit www.treatwell.co.uk/partners

Power your salon business like a Pro.

Get organised

Bye, admin. Hello, artistry. From seamless digital calendar management to effortless payment processing, make more time for beauty not duty. Forget missed appointments with free, automatic SMS reminders.

01 02 03 04

Get booked

Treat your clients to the freedom of booking on-thego, 24/7. Flash promos and smart marketing tools of the trade even help you fill those empty seats. Watch your calendar fill up without lifting a finger.

Get repeats

Keep your clients coming back for more by creating unique experiences with customisable appointments. Imagine having your client history, technical notes and more, at your fingertips. Now it’s a reality.

Get noticed

Get found by millions of people booking hair and beauty with your own, unique profile on Europe’s largest marketplace. Make your business stand out with verified reviews and effortless integration with Google, Apple Maps and Social.

Salon of the Month Salon64, Soho.

Nestled within the lively streets of Soho is Salon64, named after the year 1664 when the term ‘salon’ was first used to describe a space to indulge in the art of conversation. The establishment has brought this concept back to life and is reinventing a trip to the hairdressers.

Greeted with a cocktail, clients can choose if the salon mirror is facing them or not with hi-tech workstations that fold up or down to allow customers get to know one another and the atmosphere is electric. Salon64’s social concept is brought to life with its sleek interior that achieves what the venue strives to be: trend-setting, high-end luxury.

Owner and Creative Director of Salon64, Ricky Walters, explained how working in a five-star hotel salon inspired the business he has built today with an emphasis on the experience: “Clients would order cocktails down from the lobby bar and hang out with their friends whilst they got their treatments done. This made me ponder, why isn’t there a space where we can offer this in-salon? Sometimes the pre-drinks with friends is better than the outing and we wanted to capture that atmosphere.”

Sometimes the predrinks with friends is better than the actual outing, we wanted to capture that atmosphere in the salon.

Set over 2000 square feet, the interior is designed to be entirely profitable, something a traditional salon sometimes fails to offer: “Often clients are used to walking into a large welcome desk and waiting room. This is a non-profitable area where clients wait and check-in; you won’t make revenue off the back of this.” The Salon64 reception desk is a cocktail bar where there’s a chargeable menu with business in mind, making for a stand-out social salon concept.

Home to 25 of London’s leading experts in the hair industry, Salon64 is bold and not afraid to create something that hasn’t been seen before. Ricky’s salon features a large, opulent white table with a fire pit running through the centre, taking away the isolating feeling that a traditional salon can produce.

As competitors close their doors for the evening, Ricky’s salon dims its lights and transforms in to an exclusive private members club. Using his knowledge as a business owner, Ricky explains how Club64 and Salon64 cross-pollinate to create two revenue streams simultaneously: “When other salons go to sleep, we are still using our space to generate money.”

To make the courageous model a success, its location was vital: “The concept we have put forward wouldn’t be as successful anywhere else. We looked for the most openminded area of London that would be able to grasp this new idea,” says Ricky. Before Salon64 was well-established, people didn’t understand the space they walked into, but members of the public wandering in Soho would ask questions instead of shying away to go elsewhere.

Ricky revealed that their Instagram profile is their website, recruitment hub and number one marketing tool: “I don’t know how we would’ve run this salon before Instagram. People don’t use Google anymore, Instagram is their search tool.” Due to its importance, the Super Salon has a manager dedicated to running its social media platforms, she plans all their posts a month in advance and uploads them when they’re most topical to ensure the best engagement.

Spotting a gap in the market, as some of the well-known industry names are failing to keep their finger on the pulse, Ricky explained his focus on retailing his hair product range: “I think there’s going to be a huge shift going forward with names on the shelves. Disguised as small independent salons, but they’re powerful in dictating the trends.”

Ricky is an inspiring figure, showing that there is scope for massive opportunities in the hair and beauty industry and that being brave pays off!

@salon64london

The perfect technique

In an exclusive interview with Brand Ambassador and Business Owner Becky Priest we find out her top tips to achieve a seamless wax using HIVE® of Beauty.

Introduce yourself and tell us about your career in the beauty industry so far.

I started my beauty business from home eight years ago. To begin with it was slow, and I relied entirely on word of mouth marketing. I was eager to learn and build my client base, most importantly; I was passionate. During lockdown, I made use of the time I had and reached out to beauty therapists through TikTok and social media. Before I knew it, I had helped thousands of others with helpful waxing tips, building a following of over 148k. This inspired me to teach and I’m proud to have had a positive impact on other people’s businesses.

Why are HIVE® of Beauty your go-to products when you offer a waxing service?

The three steps to achieving a flawless wax is perfect technique, good hygiene and most importantly quality products. I use HIVE® of Beauty products to wax

my clients. My initial love for the brand started with their wax heaters. I use the HIVE® Digital Wax Heater, and since I’ve learnt to never underestimate the importance of a good working heater, as this determines the consistency of the wax you apply. My favourite wax is the HIVE® Sensitive Hot Film Wax, my clients have commented on the difference in comfort whilst having a bikini wax when I’ve used this. The Sensitive Hot Film Wax sets quickly even on warmer skin, grips on to stubborn hairs and leaves my clients with much less redness.

There’s a surroundingstigmawaxing services due to the element of intimacy, how do you ease your client’s nerves?

I will never forget the first Hollywood wax I did, it took me over an hour and I had sweat patches to show for it – to say the least, I was drained. Don’t worry if it feels daunting at first. In this instance the saying: ‘fake it till you make it’ really

comes in to effect, to ease your client’s nerves you have to show confidence. Be welcoming, offer reassurance and answer any queries your client arrives with. The benefit of offering intimate waxing services is that once a client feels comfortable with you, they will be loyal to you for this treatment.

Is there a specifictechnique you use when you wax?

After years of experience in waxing, I’ve perfected my own 14-step method to achieve the perfect Hollywood wax. Not only does this method speed up the wax treatment, but it also achieves a smooth wax with no stray hairs left behind. My students who have followed this method have praised it for their confidence and earning additional revenue from cutting down the time it takes to carry out the service.

www.hiveofbeauty.com

Latest launch in the aesthetic market

Hydrafacial has unveiled its latest launch to the clinical and aesthetic market, with six new body protocols. The globally-loved facial has now been extended beyond the jawline. Providers can now offer treatments covering necks, backs, buttocks, legs, hands, and arms, with new protocols following the original three-step treatment of cleanse, extract, and hydrate.

Luxury Styling by REM

This exciting new Wash Unit by REM is the ultimate product for salon comfort. The ergonomic design of the seating system works perfectly with the Kiko tilting basin allowing a relaxing hair washing experience. Choose from a combination of 25 laminate and fabric choices. For more info visit www.rem.co.uk or email sales@rem.co.uk

Rethink scalp hydration

Revlon Professional® has released the latest addition to the RE/START HYDRATION range - the new dual action Scalp Moisturizing Lotion. Formulated with hyalucomplex, a combination of hyaluronic acid and panthenol, this lightweight formula helps to balance and protect the scalp microbiome while moisturising it and is also formulated without silicones. Dermatologically proven: the condition of the scalp improves significantly* www.revlonprofessional.com

Natural Hair Growth and Retention

DreamGirls are on a mission to debunk the myth that black women *can’t* have long, healthy hair. The Healthy Hair Care System consists of a 5-step at home process, to grow healthy hair, and retain length. Their system is expertly designed and results-driven. All products are infused with essential oils that encourage and promote hair growth such as almond oil, bamboo oil, coconut oil, lavender oil, peppermint oil, and tea tree oil. www.dghair.com

DO YOU UNDERSTAND YOUR SALON FINANCES?

Pink Butterfly Accountancy & Advisory Services specialise in supporting clients in the Hair, Beauty and Aesthetics industry.

WHY USE PINK BUTTERFLY?

Pink Butterfly’s Director Joanne McArdle has many years’ experience owning and managing a salon so understands how your industry works and can offer first hand experience to support your business to flourish.

Whether you need support understanding your numbers, creating salon targets, discussing team performance, increasing salon profits or tackling the daily challenges of a busy salon/clinic, we will be available to support you on your journey.

Pink Butterfly will look after all of your accounting needs!

Cost Management

Every little helps

From keeping your salon’s laundry costs down to helping with budgeting and planning, we talk to some of the industry’s experts to find out how to best manage expenses.

What does the cost of living crisis mean for your salon? After a turbulent few years and the pandemic bringing with it an array of unwelcomed challenges, the soaring energy costs and rising inflation is undoubtedly difficult to navigate through.

Budgeting is important to every salon, small or large as it allows you to plan expenditure based on expected revenue and permits you to set financial targets for the salon and individual team members.

Joanne McArdle, Company Director at Pink Butterfly Accounting Limited, said: “Having a clear indication of your financial goals at the beginning of your economic year will give you greater

control over your money and spending.”

Joanne advises working with an accountant to help implement your budget and be sure to track actual figures against the budget on a regular basis to ensure measures are put in place to control expenditure and drive sales.

Identifying key areas of expense which could be cut down on in a salon environment is a great way to not only

stay afloat but to flourish in what are deemed as tricky times.

Joanne explained: “Controlling stock levels and product wastage ensures that you are not overspending on the direct costs relating to your services.

Monitoring staff utilisation rates is a key indication on whether your business is over or understaffed.”

Staff costs and direct product outlays

Having a clear indication of your financial goals at the beginning of your economic year will give you greater control.

are typically the two biggest costs a salon will incur, so Joanne advised that by ensuring these costs are in proportion to turnover is essential if you want to achieve a successful and profitable salon.

Whilst managing costs is important, it’s worth noting that quality shouldn’t be compromised and Joanne understands that it can often be a temptation to cut corners on product purchases and buy cheaper brands to increase profit margins – however, this is not the answer.

Ultimately, the quality will always show in the end results for your client: “If your salon is struggling to achieve the right profit margins after assessing your costs, then your pricing may not be set correctly. In situations like this, you should work with your clients to work out the cost per hour to open the salon and price services accordingly.” Explained Joanne.

With the saved costs acquired through making more conscious decisions could be invested in other areas of the business to boost the overall reputation of a salon.

Joanne advises offering the latest treatments that everyone is shouting about as it will increase your reputation as a go-to salon: “Investing money into staff training surrounding these services is essential to make sure your team can deliver the level of service you are marketing to your clientele.”

Owner of Leah Durrant Hair and Beauty Re:Treat, Leah Durrant, explained how in her salon they find using disposable towels such as Easydry help to make a significant saving on energy and water bills.

Leah sees the importance of knowing your numbers when running a business and recommends looking at all your costs, everything from wages to products and see where you could make changes to help manage budgets: “Is there a lot of colour wastage, dead stock on the shelves and are staff hitting their targets to cover the wage bill? Reviewing your costs and adjusting accordingly could save you thousands over the year.”

Leah advises making sure you are using your products correctly and don’t over order. By keeping an eye on product usage, you can make sure that there’s as little wastage as possible saving you money and making products last longer.

As a business owner, it’s easy to feel panicked with costs rising and choose

the cheapest option out there. Shopping around for cheaper energy suppliers is important and definitely advised, but Leah highlights how she would never compromise on the quality on the products she uses. Cheap products will be evident in your clients’ hair and, in turn, this won’t be good for your reputation: “Make sure you are pricing correctly, upselling services to include treatments and retail sell and package services that boost revenue but add value for the client.”

In Leah’s opinion, investing in a salon coach will help keep your business on track, manage your budgets and provide you with guidance to build the best salon for you and your team.

Leah added: “People ask me why I still invest in business coaching when I have been running salons for 18 years. It is because you never stop learning. The industry is constantly evolving and you have to move with it to survive. A business coach is someone who isn’t emotionally invested in your business and can therefore give you honest, nonbias and constructive advice.”

Whilst saving costs is important, Salon Director at F&M Hairdressing, Brian MacMillan, shared his advice on getting the balance right between price and quality, as he said: “From experience, it’s all about research and being open and honest with your suppliers. We are all in the same boat in terms of rising costs, inflation and clients not spending as much as they used to, or spending over a longer period of time.”

Having been in business for over 21 years, Brian and his team have established a great business routine and group of suppliers who they love working with. The suppliers understand the team’s values and it is important to keep these relationships: “They are providing us with great quality, which we then pass on to the clients through our salon and services, therefore we want to maintain this standard as much as possible.”

With marketing being one of the sole drivers of traffic to a salon business,

Make sure you are pricing correctly.

Linda Stewart, Co-Owner of Rainbow Room International with Alan Stewart, advises any saved costs to be invested in to marketing budgets to help build your salon’s reputation. Marketing plays a huge role in attracting new clients and retaining loyal clients. It’s also a great way to spread the word on what you are doing in the salon, the work you have created, products you are stocking and any offers you are running. Marketing can be anything from text messages, emails to newsletters, newspaper adverts and also paid for social media ads.

“Try something new and see how you get on; you may end up attracting a lot more clients to the salon. Also be sure to use platforms such as Google and Facebook to gain client reviews. Having fantastic reviews is essential in building credibility and trust and many clients now look at salon reviews before choosing whether they want to visit.” Added Linda.

Co-Founder of Zolmi Software, Paul Belliata, highlighted shower heads for backwash basins as an ideal costeffective appliance, which could be introduced to a salon: “There are a

number of shower heads for backwash basins that can reduce water usage. Secondly, hair dryers - find those appliances which are using less energy. Sometimes hairdryers will look more expensive upfront but long term they are more cost effective.”

Many salons don’t realise the true cost of not retaining clients through delivering a great customer experience as having poor customer retention has a huge impact on a salon’s cost.

Paul also added: “In these testing times, you should work to improve staff retention - like customer retention, if a salon has poor staff retention this has a direct impact on costs as your new staff member will not be profitable until they have a full book.”

Paul’s final tip in navigating your way through the current cost of living crisis it to make regular stock takes as he is aware that some salons often don’t carry out stock takes on a regular basis. Stock can go missing, expire or be hidden at the back of the cupboard: “One hour every month is a great use of time to help reduce costs.”

In line with Paul’s commentary on investing in cost-effective additions to a salon, Tyler Moore, Expert Stylist for Live True London agreed that using energy efficient machines is important to keep an eye on costs: “One simple but effective measure you can introduce is using a timed setting for heating to prevent energy overuse. Make sure to remind your staff to wait until dishwashers or washing machines are full before using them, and better still, hand wash and air dry.”

In Tyler’s opinion, it’s always best to reduce ‘behind the scenes’ costs before those that could affect your clients and stylists. For example, he explained how you could use a comparison site to source the most affordable energy provider for your business and cut costs there; “But you shouldn’t skimp in other areas such as your salon products to ensure you’re maintaining a high quality.”

Instead of focusing on driving up revenue to max up profits, more and more salons are controlling costs by introducing Vish technology. Colour is one of the biggest salon expenses, yet

data shows as much as 40% is thrown away after an appointment because stylists automatically over-mix. For the average salon that represents almost £15,000 of colour mixed by the stylists but never used. But when using Vish technology stylists quickly learn how much they need for each client and mix just that amount.

“So much focus in our industry is on how to drive up revenue, but if you can bring down costs, it can have a much greater impact,” said Toby Dicker, owner of The Chapel Group. He and his team monitor how much colour is dispensed by using Vish Colour Management: “My focus is on usage and waste. If we can keep colour costs down to around 6-8% of sales, then I’m happy with that. I watch my Vish data in real time, and if someone’s usage is creeping up, I will swoop in and deal with it swiftly.”

Vish identifies how much colour is needed for a service and if more is required because the hair is very long, thick or porous, it can trigger additional charges automatically to safeguard costs. It means every service has a level of guaranteed profit, enabling owners to forecast and budget long-term. It also captures any additional services such as toners, delivered by stylists but often

left off the final bill. Data from Vish has shown this can lead to an immediate 15% uplift in revenue.

“The industry throws away 6.8 million kg of colour each year. That’s not just bad for the environment, that’s bad for those salons paying for all that colour wasted,” said Joshua Howard, founder and CEO of Vish. “It represents millions in unnecessary costs and explains why so many salons struggle to make a profit with colour. It doesn’t need to happen. When stylists stop over-mixing and Vish captures every gram of colour or product dispensed, salons see an immediate uplift in revenue and profit.”

Measuring colour by weight and reweighing waste is unique to Vish and allows stylists and salons to actively reduce waste and costs. Its integration with all the major salon software systems is what allows additional product to be costed and shared automatically with the front desk, freeing the stylist from the responsibility of communicating any extra charges. The drain of colour

or product that goes out of the salon without being charged for is stopped forever.

Joshua explained how over-mixing colour can lead to over-application, which can compromise the end result, while not mixing enough wastes time as the stylist abandons the client to mix more. Using Vish technology the stylist can see the quantities used at the previous appointment and follow the recalibrated Vish formula to mix the correct amount required.

“For new users, it is easy to track and monitor progress, making adjustments against goals to ensure a positive return on investment.” Joshua finished.

Navigating through these tricky times can be difficult when you have a business and reputation to uphold but leaning on industry giants and experts is the way forward. Always ensure your source is reputable and if you need any further details on the information we have shared, please feel free to get in touch –we would love to hear from you!

In these testing times, you should work to improve staff retention.

BASES • TOP COATS • BEST-SELLING GEL POLISH COLLECTIONS LIQUIDS FOR MANICURE

Putting profit in your pocket

Building a salon where everything just works is the dream - the team is stable, stylists are fully booked and more money comes in than out. But a busy salon doesn’t always mean healthy profit, especially when in so many salons 40% of colour ends up as waste.

Salon owner and Matrix Artistic Ambassador Michelle Summers Davies has found the sweet spot. To celebrate successful business women for International Women’s Day this month, we asked her about the best path to prosperity

You travel a lot so how do you manage your team during your absence?

I opened Michelle Davies Hair 30 years ago and spent a long time perfecting salon procedures. Education and team-building is a priority, but so, too, is finding good partners like Vish to protect profitability. Before Vish it was a challenge to make every colour appointment profitable. Vish monitors colour use so I don’t have to. It protects every service to ensure its profitable and stops the inequity of colour where shorthaired clients subsidise those with longer, thicker hair. Any additional product such as toners or extra bowls of colour is captured on the system and charged at

checkout. It has also slashed waste so I’m not paying for any excess colour mixed and then binned.

Do you set goals to help guide the team profitability?

I love any data that helps me run my business better. Recently Vish released stats showing exactly what colour costs and how much the average salon should be charging. It was illuminating. As a team we are working towards those figures and I use a mixture of teambuilding and education to keep them on target. We are on 98% reweigh!

How important is delegation?

My business wouldn’t thrive if I didn’t delegate to the team and give them agency over their own success. I’m very much a manage-through-praise sort of person. I make time to listen to them and encourage innovation, and they know I will always be willing to invest in their continuing professional development. When I brought Vish into the salon, I ran a full education session, explaining the benefits. The team loved it from day one because they no longer needed to remember to write down formulas (it’s just there

on the system), feel guilty about colour waste or struggle to remember every product used during the appointment. Vish does it all for them.

By following Michelle’s example, salon owners can unlock their own path to prosperity, reduce waste, and provide their team with the tools they need to succeed.

For a closer look at Vish go to getvish.com

A salon staple

Procare - the leader of premium hair foils and dispensing systems has welcomed the new year with transformation in mind. Whilst maintaining the high-quality consistency that they’re renowned for they are adding splashes of colour to their much loved brand.

Why has Procare UK rebranded?

Since we launched in 2001, Procare has grown to be the leading manufacturer of hair foils, dispensing systems and alternative colour placement products in the UK and EU and the number 1 selling hair foil brand in the UK. We have come a long way, but our branding has remained the same. Our heritage is “the grey box”. We have an excellent reputation, but it is time to modernise the brand and reflect what we indeed are, a brand supporting colour technicians – It’s about time we injected some colours into our image

What will change with your rebrand?

We have rebranded the entire portfolio; each range comes with a different colour explosion and can be identified by range and by colour. Our brand name is prominent; the hairdresser can see who we are, the category and product names

are detailed too. We have more consistency across our branding and our marketing materials. The message “Freedom to create” remains the same. Overall it is more impactful, colourful and informative, and we cannot wait to see the industry’s reaction.

What does your rebrand mean for your clients?

For our clients, this means they can easily pick up their foil and dispensers; previously, most of the range was all packaged the same. Now they can identify their favourite Procare products by their range of colours.

How does Procare UK work in line with salons to boost their revenue and reputation?

We continue to bring innovations to the market that cater to the stylist’s needs to save time, and energy, reducing waste and boosting their revenue. The 24/7 hair foil dispenser is a musthave tool in any salon. Designed to cut and fold up to

www.procarehairfoils.com

The benefits of Procare in your salon

Based on 35 COLOURS Per week

YOU ARE USING APPROXIMATELY:

1,400 hair foils per week

(72,800 hair foils per year)

TIME SAVED:

4 hours, 40 minutes per week (10 days, 2 hours, 39 minutes per year)

REDUCE WASTAGE:

£1.12 per week

£58.24 per year

Boosting your revenue by: £30.10 per week

£1565.20 per year

Hair - Kerry Mather @KJMSalons

Photographer - Richard Miles @richmilesphoto

Styling - Clare Frith @clarefrithstyle

MUA - Lauren Mathis @laurenmathismua

PR - LWPR @lwprteam

FOR HOME AND PROFESSIONAL USE

Julienne’s Sensitive Brow Tint Kits are the perfect all-in-one tint solution for sensitive and allergyprone skin.

This dermatologically approved, hypo-allergenic formula delivers salon-rich colour to brows while remaining gentle and kind to the skin.

The all-inclusive 5ml kits provide a minimum of 12 applications. The 15ml tube for salons will provide 35 applications (developer sold separately).

The development time controls colour intensity, enabling the user to achieve the perfect shade for their skin tone.

Available in Light Brown, Dark Brown and Midnight Black

Keep it glowing!

Why would clients want to invest in gorgeous, premium locks, to not treat it with the care and love it needs? Ola Goldsmith, Entrepreneur and Owner of The Hair Extension Group, shares her expert insights into the best way to maintain your client’s hair extensions.

Voluminous locks

Everyone wants to achieve voluminous tresses, avoid applying conditioner to your roots. The excess oils will put strain on your hair and cause it to look limp and flat, not to mention the risk of your extensions slipping from the bonds. Only apply your sulphate and alcoholfree conditioner to the mid-lengths and ends of your extensions. Ola added, it is imperative that hair washing is kept to a minimum too, so the Nuneaton-based Salon Owner recommends washing once to twice a week using suitable products.

Ola has also shared her own method of easily detangling her locks, “brush your hair from the ends, gently working your way up to the root. Make sure to support the hair while brushing to avoid excess tugging on the extensions as well

as the weft bond to your natural hair. This will help your extensions to last as long as possible.”

At night, Ola ensures that her sleep doesn’t undo all the care she puts into maintaining her extensions and recommends her clients to sleep with hair tied away. She said, “a fantastic way of preserving your hair for longer is to sleep in a silk bonnet. This will create a natural and protective barrier between your hair and your pillow. Retaining your hair’s natural moisture will reduce the breakage caused by friction, tangles and ultimately loss of hair.”

Regular maintenance

To maintain your extensions, Ola encourages attending regular maintenance around 8 weeks or sooner, depending on the method. All The Hair Extension Group’s technicians invite their clients back for a follow-up at 8 weeks or sooner, depending on the application method.

At around 9-10 weeks you can begin to experience matting and tangling through regular wear and tear, and this is when you would need to have the extensions removed and reapplied.

Styling your extensions

Ola encourages styling tools and products to be used as normal, however Ola and her stylists don’t recommend using them excessively. She commented, “if you wish to style your hair using straighteners, I suggest only applying heat every couple of days and on the lowest heat setting where possible and always under 180 degrees.”

Hair from The Hair Extension Group can last up to 18 months if cared for and maintained properly, using authorised stylists and professionals.

The Hair Extension Group Ltd now teach Naked Weave, Naked Locks, Tapes and Nano Ring Hair Extensions. www.thehairextensiongroup.co.uk

Lash luxury

Founded in 2022, Jacqui O Luxe Lashes has grown to become a renowned and successful premium lash range. Founder, Jacqueline Owusu-Ansah, shares the details of her brand below.

How did Jacqui O Luxe Lashes start and build to be as successful as it is today?

Lashes has always been a signature style of mine since I was a teenager, whatever the occasion it’s accompanied with lashes on my face, styled in a variety of lengths and styles. I wanted to turn my love for lashes into a career and share my passion with other beauty lovers.

I established Jacqui O Luxe Lashes in 2022, its success has been driven through commitment, hard work and consistency to the brand aesthetic.

What makes Jacqui O Luxe Lashes unique from its competitors?

Jacqui O Luxe Lashes has been designed to celebrate the beauty of each woman. Each eyelash represents different personalities and embodies our brand values which are:

Quality - Made from quality material to ensure that each pair can be reused up to 20 times with maintenance. Each eyelash has been designed to ensure they are hypoallergenic and are ophthalmologically tested.

Cruelty Free - Our range is cruelty free so customers can feel assured and comfortable to purchase.

Comfort - A hand crafted cotton band has been designed with each pair of eyelashes.

Adhesive - Allergen free adhesive means if you have sensitive eyes you can still look good and feel secure with a pair of Jacqui O Luxe Lashes.

Versatility - Whether you are a natural beauty or looking for va va voom volume

you will be able to find an eyelash style for any occasion.

Does the lash range offer both subtle and glam looks to suit every client?

The Jacqui O Luxe Lashes collection ranges in the style of:

Natural - Classic Russian Eyelash Extensions 8-16 mm length, 0.07 thickness and D Curl or Elegance 13 mm length which are the finest silk strip lashes. Perfect for first time eyelash wearers.

Glam - Classic Beauty are 14 mm in length or Lady J are the 3D mink strip lashes, 15 mm length similar to the hybrid lash effect.

Dramatic - Ohemaa (Queen) are mink strip lashes, 16 mm in length or Chic 3D Faux Mink lashes 16 mm length and are made from silk material.

What are the brands aspirations for the future?

Jacqui O Luxe Lashes will continue to be one of the leading and trending lash brands within the UK. We would welcome the opportunity for our lash collection to be featured in luxury salons. Watch this space because Jacqui O Luxe Lashes are planning to showcase at pop up events.

www.jacquioluxelashes.co.uk @jacquioluxelashes

Beautifully bronzed

In an exclusive interview with Victoria Easlea, owner of Slay Cosmetic, we explore the brand, the benefits of their new tanning mousse and why it’s a must-have product for salons.

Introduce the brand and the inspiration behind it.

My clients would always say after a treatment with me they felt like they could Slay the world. They’d ask my advice on products and I felt there would always be something missing so I wanted to create products for women to have this same feeling but in their own homes. Slay is a brand built to uplift and empower women around the world, regardless of background or situation, I believe every woman should feel powerful and refuse to blend in to the crowd. This ethos influenced our branding, we don’t want to just sit pretty, we want to make a statement!

How does Slay Tan stand out from competitors?

I spent a long time developing this tan, as an avid fake tanner myself I was able to understand the pros and cons of competitors tan. Our tanning mousse has a revolutionary formula that contains violet undertones for a deeper, darker tan. Our non-transfer technology means our tan will not leave you with stained bedsheets! We’ve also worked to alleviate the tell-tale smell of fake tan from our formula.

How can a tanning line fit in with a professional salon service?

Who doesn’t love a good tan! A good quality tanning line that you can retail in your salon is an easy add on to any service, we also offer the professional spray tan version of Slay Tan which is the exact same formulation and colour as our Mousse version, so it’s a great up sale to any spray tan for clients to extend the life of their tan at home.

What’s the best way to retail tanning products in a salon?

Having strong visuals and a belief in the brand you’re selling is vital. Tan is also an easy repeat product, all of my clients are now using our tan and after each treatment we simply ask, ‘do you need another bottle of tan ready for the weekend?’ Always listen to your clients during their appointments, ask about holidays and events this is an opportunity to recommend a product to them for that specific event.

What can we expect to see from the brand in the future?

We have so many exciting advancements lined up for 2023, such as working alongside big brands on photoshoots and expanding our product line to include bronzing and highlighting drops, tanning accessories and to begin to delve more into the make-up world!

www.slay-cosmetic.co.uk

THE WAIT IS OVER

SHOP OUR REVOLUTIONARY TANNING LINE NOW

Additional Revenue Streams

Studex UK

Unit 7, Holkham Road, Orton Southgate, Peterborough, Cambridgeshire, PE2 6TE

E: studex@studexuk.co.uk

W: www.studexuk.com

Facebook: Studex UK

Linkedin: Studex UK

Instagram: studex_uk

Aesthetics

Zemits UK LTD

T: 020 4532 5922

W: www.zemits.co.uk

Furniture REM

T: 01282 619977

E: sales@rem.co.uk

W: www.rem.co.uk

Haircare

Olaplex

E: uksupport@olaplex.com

W: uk.olaplex.com

Instagram: @olaplex

Facebook: @olaplex

Twitter: @olaplex

Hair Extensions

Cliphair

T: 03450 211 311

E: trade@cliphair.co.uk

W: www.cliphair.co.uk

Instagram: @cliphairlimited

Facebook: @cliphair.limited

Tik Tok: @cliphairextensions

YouTube: @cliphairlimited

Hair Made Easi

Unit 21, Bury Business Centre, Kay Street, Bury, BL9 6BU

E: hello@hairmadeeasi.com

W: www.hairmadeeasi.com

Instagram: @hairmadeeasi

Facebook: @hairmadeeasi

Twitter: @hairmadeeasi

Pinterest: @hairmadeeasi

Hair Products

The Hair Extension Group

T: 024 7635 3293

E: trade@thehairextensiongroup. co.uk

W: www.thehairextensiongroup. co.uk

Instagram: @nakedweave

Facebook: nakedweave

Soapbox PR

Unit 18, Hillgate Place, 18-20 Balham Hill, London SW12 9ER.

T: 020 3133 3013

Hair Tools

Denman Professional Tools

Denman International Clandeboye Road, Bangor, County Down, BT20 3JH

E: customer.services@ denmanbrush.com

W: denmanbrush.com

Instagram: @denmanpro

Lash & Brow Growth Serums

Avante Cosmetics

1 Short Hill, Harrow on the Hill, HA1 3BF

T: 07949 508 885

E: info@avantecosmetics.co.uk

W: www.avantecosmetics.co.uk

Instagram: @avantecosmetics

Facebook: @avantecosmetics

Twitter: @avantecosmetics

Natural Makeup

English Mineral Make Up

10 Waterlane, Bishop’s Stortford, Hertfordshire, CM23 2JZ

W: www.englishmineralmakeup. co.uk

Facebook: @englishmineral makeup

Twitter: @EMMCompany

Instagram: @english_mineral_ makeup

Customers feel safe visiting beauty salons

The Vycel Electrostatic Sprayer is 99.99% effective at protecting against viruses by delivering a positively charged antimicrobial mist that is attracted to every surface, even those you can’t see.

Using 75% less solution and a quarter of the time of conventional cleaning, Vycel even cleans the air it passes through leaving viruses nowhere to hide

Natural Products

Inika Organic

T: +44 (0) 203 713 0149

E: simone@inikaorganic.com

W: uk.inikaorganic.com

Instagram: @inikaorganic

Facebook: @inikaorganic

Youtube: @inikatv

Nails & Beauty Products

Hive of Beauty Ltd

1 Queens Grove Studios, London NW8 6EP

T: 0845 450 4802

E: sales@hiveofbeauty.co.uk

W: www.hiveofbeauty.com

Facebook: @HiveWax

Twitter: @hiveofbeauty

JICA Beauty

37 Oakdene Road, Peasmarsh, Guildford, Surrey. GU3 1ND

T: 01483 574500

E: beauty@jica.com

W: www.jicatrade.com

Facebook: @Jica Beauty Products

Twitter: @JICABeauty

Instagram: @jicabeautyproducts

Lisa Kon

E: hello@lisakon.co.uk

W: www.lisakon.co.uk

W: www.lisakontraining academy.co.uk

Natural Skincare

AEOS

Aura-Soma Products Ltd, South Road, Tetford, LN9 6QB

W: www.aeos.net

Facebook: /activeenergisedorganic

skincare

Instagram: @aeosskincare

The BeMine Company Limited

Stoneyford, Clifton, Oxon, OX15 0PE

W: www.bemineco.com

Facebook: @bemineuk

Instagram: @bemineuk

Payment Systems

EVO Payments UK

T: 01218279100

E: salesenquiry@evopayments.com

W: www.evopayments.co.uk

Plasma

Plasma Elite

PO Box 3218, Caterham, CR3 4DD

T: 07967392081

E: info@plasmaelite.com

W: www.plasmaelite.com

Instagram: @plasmaeliteoffical

Salon Furniture

Albert Ewan Design

T: 016 70 73 89 79

E: studio@albertewandesign.com

W: www.albertewandesign.com

Concept Salon Design

T: 0151 523 0132

E: sales@salonfurniture.co.uk

W: www.salonfurniture.co.uk

Salon Software

Salon Tracker Ltd

30-38 Dock St, Leeds, LS10 1JF

T: 0113 350 8230

E: info@salontracker.co.uk

W: www.salontracker.co.uk

Timely

T: 020 3808 0465

E: sales@gettimely.com

W: www.gettimely.com

Facebook: @liketimely

Twitter: @Timely,

Instagram: @timely

Skincare and Soap

Spritzy Limited

Suit 312 Cumberland House, 80 Scrubs Lane, London, NW10 6RF

W: spritzy.co.uk

Instagram / Twitter: @spritzy_ldn

Tanning

Tan Empire Ltd

All your tanning needs

Unit 17, Cloverlay Industrial Park, Canterbury Lane,Gillingham, Kent, ME8 8GL

T: 07535352956

E: info@tanempire.co.uk

W: tanempire.co.uk

Premium Quality Hair Extensions

Does your salon need a hair extension provider that covers all your customers needs? Rapunzel of Sweden can offer your salon custom made solutions with our wide range of high-quality human hair extensions and new innovative products. We have over 75 shades, different color techniques and all of the popular methods. Allow your customers to find the perfect match with our great selection of hair products.

Contact us for more information

business@rapunzel.com

www.rapunzelofsweden.com