CJ JCK 2021 Issue

The independent voice for the industry since 1879

Canadian Jeweller Magazine

42709013 | 920 YONGE STREET SUITE 608 TORONTO ONTARIO M4W 3C7 / $25

CJ JCK 2021 ISSUE

Beauty

IS NOT SUBJECTIVE C

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CONSUMER TREND: WHAT CUSTOMERS ARE INTERESTED IN BUYING AND WHEN DIGITAL: SMS MARKETING 101

UE 2017

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JCK ISSUE 2017

The independent voice for the industry since 1879

Canadian Jeweller Magazine

JCK 2021 ISSUE

The independent voice for the industry since 1879

Canadian Jeweller Magazine

ESTA BLISHED 1879

Vol. 138 / No. 02

ESTABLISHED 1879

Vol. 144 / No. 03

OLI V IER FELICIO C AY L A R A MEY COR R INA MOSCA SCOT T JOR DA N

Publisher / olivier@canadianjeweller.com Managing Editor / cayla@thergmgroup.net Editorial Assistant / corrina@thergmgroup.net Art Director / scott@rivegauchemedia.com

CEO Founder and Thoughtsmith

DA N IELL A V IZ Z A R I

Graphic Designer / daniella@thergmgroup.net

OLIVIER FELICIO olivier@canadianjeweller.com CONTRIBUTORS

Christine Dwane, Breanne Forbes, Larry Johnson, John Lamont,

& ArtLee, Director CREATIVE Design Shawna Joelle Litt, Mark Lutley, Duncan Parker, Karen Simmons

MARCELO RAMOS marcelo@thergmgroup.net SALES Sales O L CONTRIBUTORS I V I E R F E L I C ITran O Advertising Phuong My, Tyson

Roset, Dave Gordon and Karen Durrie

tel: 416-203-7900 x6107 / email: olivier@canadianjeweller.com

INTERNATIONAL SALES MEHER

EDITE M A RTINS

Advertising Sales

VESAVEVALA tel: +91 9821136069 / mehernavaz@hotmail.com

tel: 416-203-7900 x6112 / email: edite@thergmgroup.net

PURVAZE BUXY tel: +91 9820129492 / purvaze@gmail.com HEAD OFFICE

920 Yonge Street, Suite 610, Toronto, Ontario M4W 3C7 tel: 416-203-7900 fax: 416-703-6392

MELANIE SETH

Controller & Operations / melanie@rivegauchemedia.com

LUC Y HOLDEN

General Customer Care Manager / lucy@thergmgroup.net

MONTREAL OFFICE

tel: 514-381-5196 SUBSCRIPTION RATES

Canada — one year, $50; two years, $85; three years $120. United States — one year, US$205. Foreign — one year US$205 (Subscriptions include Buyers’ Guide issues.) plus applicable taxes. Single copies — $25; Buyers’ Guide $40.

Bulk rate (Canada only, for six or more subscriptions) — $17.50 per subscription per year.

CHANGE OF ADDRESS

email: circulation@canadianjeweller.com telephone: 416-203-7900 fax: 416-703-6392 or send your cover label and new address to Canadian Jeweller 920 Yonge St., Suite 608, Toronto, ON. M4W 3C7

PUBLISHED BY THE RGM GROUP

Canada Post Canadian Publications Mail Sales Product Agreement No. 40678000. The publisher does not assume responsibility for the contents of any advertisement; any and all representations or warranties made in such advertising are those of the advertiser and not of the publisher. The publisher is not liable to any advertiser for any misprints in advertising not the fault of the publisher and in such an event the limit of the publisher’s liability shall not exceed the amount of the publisher’s charge for such advertising. No portion of this publication may be reproduced, in all or in part, without the express SUBSCRIPTION RATES written permission of the publisher. Canadian Jeweller magazine is pleased to review unsolicited submissions for editorial consideration under the following conditions: all material submitted Canada — one year, $50; two years, $85; three years $120. United States — one year, US$205. Foreign — one year US$205 for editorial consideration (photographs, illustrations, written text in electronic or hard copy format) may be used by Canadian Jeweller (Subscriptions include Buyers’ Guide issues.) plus applicable taxes. Single copies — $25; Buyers’ Guide $40. and its af liates for editorial purposes in any media (whether printed, electronic, internet, disc, etc.) without the consent of, or the Bulk rate (Canada only, for six or more subscriptions) — $17.50 per subscription per year. payment of compensation to, the party providing such material. Please direct submissions to the Editor, Canadian Jeweller. Return undeliverable items to Rive Gauche Media, 920OF Yonge St., Ste. 608, Toronto, ON Canada M5R 3K4.

CHANGE ADDRESS email: circulation@canadianjeweller.com telephone: 416-203-7900 fax: 416-703-6392 or send your cover label and new address to Canadian Jeweller 920 Yonge St., Suite 610, Toronto, ON. M4W 3C7 PUBLISHED BY THE RGM GROUP Canada Post Canadian Publications Mail Sales Product Agreement No. 40678000. The publisher does not assume responsibility for the contents of any advertisement; any and all representations or warranties made in such advertising are those of the advertiser and not of the publisher. The publisher is not liable to any advertiser for any misprints in advertising not the fault of the publisher and in such an event the limit of the publisher’s liability shall not exceed the amount of the publisher’s charge for such advertising. No portion of this publication may be reproduced, in all or in part, without the express written permission of the publisher. Canadian Jeweller magazine is pleased to review unsolicited submissions for editorial consideration under the following conditions: all material submitted for editorial consideration (photographs, illustrations, written text in electronic or hard copy format) may be used by Canadian Jeweller and its affiliates for editorial purposes in any media (whether printed, electronic, internet, disc, etc.) without the consent of, or the payment of compensation to, the party providing such material. Please direct submissions to the Editor, Canadian Jeweller. Return undeliverable items to Rive Gauche Media, 920 Yonge St., Ste. 610, Toronto, ON Canada M5R 3K4.

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www.canadianjeweller.com @canadian_jeweller CJMagazine cj_mag Canadian Jeweller magazine

22 Departments, Features & Columns

Contents

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12 EDITOR’S LETTER Google’s new update on product reviews 14 EDITOR’S LETTER Tran Phuong My, Dave Gordon and Karen Durrie

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18 PRODUCT SHOWCASE Vendorafa, Best Bargain, Breitling and more

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22 BE THE STYLIST STEELX, Oui and Me, Maserati and more 32 WATCH SECTION Arnodald & Son 36 DESIGNER PROFILE 5 great Designers you need to know 48 TRENDING The strike of the trident 52 NEWS Milano Jewelry Week 2021, Opsydia unveils customisable Nano ID

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64 SPONSOR CONTENT UPMR Full circle of capabilities 72 LAST WORD Vendorafa

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TRAGUARDO COLLECTION

CHRONOGRAPH. TACHYMETER SCALE

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Editor’s Letter

Olivier Felicio, Editor-in-Chief

Google’s new update on product reviews Google’s mission is to organize product information from around the world for shoppers and retailers. Google does this by collecting accurate and trusted product data and making it available to shoppers.

If your store has an e-commerce platform and your wish is to reach target customers, you must provide quality product information. Through several experiments and testing, Google concluded that customers rely on in-depth product reviews to make purchase decisions. To help customers globally, Google has enhanced its ranking system.

Google’s algorithm update in the ranking system is specifically designed to reward or encourage in-depth product reviews. The internet giant also states that their previous suggestions on ‘how to offer quality content’ are valid and must be followed strictly.

Check out the additional list of points given below before writing a product review:

• Express expert knowledge about the jewellery you post when appropriate.

• Show what the jewellery is like, physically, and how it is worn, with unique content beyond what’s provided by the manufacturer or wholesaler.

• Provide quantitative measurements about how a product measures up in various categories of performance.

• Explain what sets the model or brand apart from its competitors.

• Cover comparable models to consider or explain which one might be best for a specific type of consumer or circumstances.

• Discuss the benefits and drawbacks of a particular design or material based on your expertise.

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• Describe how the style or design has evolved from its previous models as well as provide how the newest style has improved, address issues to help users in making a purchase decision.

• Identify key decision-making factors for the product’s category and how the product performs in those areas.

• Describe key choices in how the jewellery has been designed and the emotional effect on the consumer beyond what the manufacturers say.

At last.

After following the above-mentioned suggestions, if you still have questions or need more explanation on creating good content, contact: Olivier@canadianjeweller.com

The ecological watch love for nature

care for the environment

Contributors

Closing, Retiring Downsizing?

Not sure of the options?

Tran Phuong My Tran Phuong My was born in 1988 at Ho Chi Minh city, Vietnam.

Having studied and graduated with honors from the Academy of Art University in San Francisco, Phuong My has pursued perfection in all aspects of her fashion career.

Dave Gordon Dave’s writing work has appeared in more than 120 publications around the world, including Washington Times, National Post, Globe and Mail, BBC News, Baltimore Sun, Quartz, and Lifestyles.

We can help.

Silverman’s Consultants have delivered sales strategy, direction, and solutions to jewellery stores of every size.

Whether you’d like a transitional plan, retirement strategy, or a total liquidation, Silverman Consulting & Retail Services has the custom-made solution to create your successful sale event.

Give us a call to discuss your options.

Karen Durrie Karen Durrie is a freelance writer living in Calgary, Alberta. She has written on a variety of topics for the Calgary Herald, Globe and Mail, StarMetro Calgary, Avenue Calgarymagazine, and numerous custom publications, such as the Calgary Foundation’s Spur. A graduate of Mount Royal University’s journalism program, Karen has experience as a beat reporter, freelance journalist, editor and public relations communicator, and has authored a number of books for the children’s educational market.

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SILVERMAN CONSULTING & RETAIL SERVICES Saskatoon & Toronto | 1-888-955-1069 office@silvermancanada.com www. silvermancanada.com

CANADIANJEWELLER.COM

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SERVING YOU FOR NEARLY 30 YEARS. BUY CANADIAN MADE GEMSTONE JEWELLERY.

Best Bargains www.bbjw.com

1.800.661.4871

27 Queen St. East, Suite 202 Toronto, ON, M5C 2M6, Canada

T: 416.214.2582

F: 416.214.4626

©2018 Gemological Institute of America, Inc.

At GIA, gems endure even more pressure.

Science and discovery underpins everything we do. Since 1931, the Gemological Institute of America® has been unearthing the truth about gems and creating industry standards. With unwavering commitment to accurate and unbiased methodologies, our dedicated research staff advances the knowledge the industry and consumers need to protect confidence in gems and jewelry. Our discoveries are one of the many reasons why GIA is the world’s foremost authority on diamonds, colored stones and pearls.

The World’s Foremost Authority in Gemology

TM

Learn more about the many facets of GIA at GIA.edu

BENEFICIATION

EDUCATION

Ensuring the Public Trust Through Nonprofit Service Since 1931

INSTRUMENTS

LABORATORY

RESEARCH

Spot “Sustainability Simmons is one of our core values added Karen

Green Rocks’ New R&D and Production Facility in Israel Green Rocks Diamonds, one of the world’s leading marketers and distributors of Lab-Created Diamonds inaugurated their new state of the art production and R&D facility in Israel near the holy city of Nazareth. “ Not only is our new R&D and production facility allowing us to scale production to meet explosive demand, it’s an essential component in our corporate mission of true sustainability” announced Green Rocks CEO Leon Peres.

This new Green Rocks facility is being built by ISROUGH, a company formed by the renowned Israeli Diamantaire Ofer Mizrahi and a group of visionary high tech entrepreneurs bringing together sustainable technologies and old-world diamond cutting talent to lead the world in producing the highest quality, gem grade, lab-created diamonds, Mizrahi, known in the diamond trade as a forward-thinking pioneer added: “this is exactly what I envisioned at the beginning of our journey, a state of the art facility that benefits our people and the community surrounding it”.

Green Rocks’ New Facility in a Glance

AdamSimmons Hoffman,is CEO of ISROUGH, we(GIA), are thrilled Karen a Graduate Gemologist The Gem Gallerie proprietor and an author of nine books, • Fully operational Q1 offor2022. to build aBuying facility that willfor not only grow the tbest including: Diamonds Pleasure and Profi and award winning ChickenbySoup the Soul, which she co-authored Jack Canfi eld.world, Find more details S.P.A.R.K.L.E.™ in Perfectly Clear, whichSQFT .

• 80,000 SQFT in Size, Expandable to 100,000 lab-created with diamonds in the however alsoabout will diamond shares more information about Canadian history and true value of diamonds.

• Is the Planned and built according to SCS-007 standard help empower future leaders in the fielddiamond of diamond will be SCS-007 Compliant once. science.”

• Will grow and cut tens of thousands of carats of exceptional quality untreated lab-created diamonds.

Today Green Rocks has offices in Israel, Europe, United Kingdom, Canada and the United States with • Will use energy from renewable sources. retailers in Australia, New Zealand, Canada, En- • Job creation - hundreds of new, high-paying jobs in a Having big imagination childhood, Joelle’s styling career has been a natural fitarea. and a constant financially disadvantage gland, aScotland, Ireland,since Belgium, France and every evolution creativity.

Clients Future US State.ofGreen Rocks’ newinclude facilityRia is Mae, planned andHendrix, Priyanka Chopra, Joffrey Lupul, and publications Elle Quebec, TIMESCS Magazine, Clin D’Oeil and Canadian Jeweller! Find info on built according to stringent Global-Sharp 007 Magazine, StanJoelle at joellelitt.com. dards of transparency and sustainability.

Joelle Litt

The environmental benefits are obvious but “Sustainability is no longer about doing less harm, it’s about doing more good” explained Leon. “it’s about quality of life for everyone”. So this new facility will provide much-needed jobs and technical training in Nof city jewellery with above-average Not onlyHagalil, is he VPa and specialist atunemployDupuis Auctioneers in Toronto, but Duncan Parker is also vicement rates and home to an ethnically andAssociation religiously and past president of Jewellers Vigilance Canada. president of The Canadian Gemmological diverse population.

An educator in gemmology and jewellery, Parker has worked in the industry for over 25 years. If anyone is

Duncan Parker

qualified to be our gemmology columnist, it’s him.

Contributors

J.W. Histed Diamonds Ltd. Vancouver, B.C. Full cut Rounds—Single cut Rounds—Natural Colour Rounds—Treated Colour Rounds Straight Baguettes—Tapered Baguettes—Princess—Grooved Princess Heart—Oval—Pear—Marquise—Cushion—Trillian Emerald—Carre—Asscher—Radiant—Trapezoid—Half-Moon—Rose Cuts Available .03ct to 1/4ct+ single stones for a repair, matched side stones, to 25 stones for a Anniversary Ring

in-stock!...In-Vancouver!...IN-YOUR STORE!

OVERNIGHT! Contact us for a current price list or online at www.jwdiamonds.ca 1-800-663-1458 / 604-681-8519 / fax 604-681-2413

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Product Showcase The Superocean Heritage ’57 Pastel Paradise Capsule Collection is all about colour, proportion, and of course substance. Its 38-mm stainless-steel case features a rotating bezel and bold indices.

It’s the very essence of summer style.

“This modern-retro tribute to the original SuperOcean is an exciting addition to the Breitling family of ladies’ watches.

Of course, it’ll look great at work, but its fun-in-the-sun vibe might make you want to spend a weekend at the beach,” says Breitling CEO Georges Kern, noting how the highly-coveted original was a nod to the rising popularity of seaside leisure in the 1950s and 1960s. That laid-back vibe is reflected in the sunny dials of today’s Pastel Paradise – enjoying the moment with your hair blowing in the breeze.

Vendorafa Buckle Ring Large Oval in 18K hand-hammered gold with pave rubies

Hamilton Khaki Aviation X-Wind Automatic Chronograph. Designed with pilots in mind and built for a life of adventure, the Khaki Aviation X-Wind Automatic Chronograph flies through the crosswinds in a bold new guise, with camouflage patterns and new colour variants extending across the dial, strap and case.

Breitling Festina Festina Connected F20549/1 watch for men.

With a stainless steel case and bracelet, equipped with a sapphire glass.

Connect your watch to your smartphone and enjoy all the functionalities of a smartwatch.

Ri Noor Evaness by Ri Noor is a fine jewellery collection that celebrates the special bond between mothers and daughters, siblings, best friends—anyone who wants to create a whimsical tapestry of moments and memories with playfulmeets-elegant pendants and charms.

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Festina watches are the perfect blend of elegance and functionality. Festina offers distinguished designs, constant technological innovation and excellent value for money.

WWW.CARMENCO.COM • TOLL FREE 1-(888) 825-0527

Be The Stylist

ELIZA CHRISTOPH LUXURY

Eliza Christoph geo prints on cotton poplin

Ethical Fashion Brand Launched to Embody a Kenyan Sensibility With Color, Pattern, & Sustainability 22

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Montre Oui & Me Amourette 42 $195.00 ouiandmewatches.ca

Ophelia Ring by Alexia Connellan alexiaconnellan.com

Gismondi1754 Essenza Rose Gold Ring Emerald Pink Sapphires Diamond gismondi1754.com

Eliza Christoph Pendo orange floral Dress and Eliza Christoph Pendo orange Geo dress.

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Maserati EPOCA Ladies Watch R8853118503 $375.00 maseratiwatchescanada.com

Steelx set of 3 clover/heart åRing $45.00 steelx.com

Vendorafa Firework Brooch vendorafa.net

Eliza Christoph kitenge (Dutch-wax) dresses

Vendorafa Ring vendorafa.net

Gismondi1754 Essenza Di Noi Necklace gismondi1754.com

Yellow Gold Rosette Thick Bangle Bracelet $3,800.00 christinamalle.com

Eliza Christoph scarves and skirts

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H&M LAUNCHES A

SUSTAINABLE ALTERNATIVE WITH ONE/SECOND/SUIT

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lobal fashion brand H&M reveals a new sustainable initiative in the U.S. to help open more doors and boost confidence in job interviews. ONE/SECOND/SUIT is H&M’s first rental program in the U.S. which includes a free, 24-hour suit rental service that allows anyone attending a job interview to make a powerful first impression.

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Research shows that it takes only one second for potential employers to get their first impression of a candidate. The ONE/ SECOND/SUIT helps candidates dress with style and look as good on the outside as they feel on the inside. By renting and not buying a suit, interviewing in the ONE/SECOND/SUIT is a sustainable alternative and conscious decision, too.

“Job interviews can be a nerve-wracking experience. But we believe nothing should hold you back. Least of all what you wear,” says Sara Spännar, Head of Marketing & Communications H&M. “The ONE/SECOND/SUIT is ready-to-wear confidence. A signal to the world and a reminder to yourself that you’ve got what it takes.”

ONE/SECOND/SUIT launches with a stirring and evocative film by critically acclaimed director Mark Romanek. The film captures the nerves and self-doubt we all face on the day of a big interview. An emotional call from Mom gives the cast an affirming pep talk and reinforces the confidence of the candidates to seize this opportunity.

E

Romanek is best known for his psychological feature film One Hour Photo, starring Robin Williams, and his adaptation of Kazuo Ishiguro’s acclaimed novel, Never Let Me Go. His iconic music videos have earned him over twenty MTV Video Music Awards and three Grammy awards - more than any other director.

Steelx 5.5mm link chain in IP gold matte and high polished 8.5” $85.00 steelx.com

Maserati EPOCA Classic Watch R8851118001 $325.00 maseratiwatchescanada.com

Breitling Endurance Pro IRONMAN Red $3,850.00 www.breitling.com/ca J C K 2 02 1 I S S U E

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Hamilton American Classic Intra-Matic Auto Chrono 40mm $2,795.00 hamiltonwatch.com

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Steelx Lion Head Signet Ring $50.00 steelx.com

Stainless Steel Dog Tag and Rugged Angel Wing 24” Box Chain $55.00 steelx.com

The Seamaster Diver 300M 007 EDITION Price not available omegawatches.com

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Awards of E xcellence

2021

Are you the best of the best?

The competition has evolved!

It is no longer possible to ignore the significance of social media on the jewellery industry. Now, the first round of the Excellence Awards will require you to post images with detailed descriptions of three products of your choice that you feel best to represent your brand. You must post the images on your Facebook or/and Instagram page, tag in the post Canadian Jeweller, and use #awardsofexcellece and #canadianjewellers as well as the hashtag that represents your category the best.

The posts with the most likes and engagements will be nominated and entered for the second round of the competition, where Canadian Jeweller experts will professionally judge the nominated profiles and choose a winner.

Why should you participate in the competition?

In addition, to the exposure you will receive from having your products featured in the magazine and on our website, you will also have the opportunity to offer your AOE piece for auction at The Great Jewellery Heist, a prestigious event held in support of Bridgepoint Active Healthcare, which will further enhance your brand awareness and raise money for a great cause. A tax receipt will be provided for donated pieces that are accompanied by a third-party appraisal for fair market value, as per CRA guidelines.

*Please Note* You will have to state the category that your line belongs to in the details of your submission/post. A list of the categories is provided below: • • • • • • • • • •

Retail Brand of the Year - #cjretailbrand Best Canadian Diamond Design - #cjdiamonddesign Industry Innovation of the Year - #cjinnovation Jewellery Manufacturer of the Year - #cjmanufacturer Best Coloured Gemstone Design - #cjgemstonedesign Best Platinum Design - #cjplatinumdesign Outstanding Canadian Enterprise of the Year - #cjcanenterprise Outstanding International Enterprise of the Year - #cjintenterprise Retailer of the Year - #cjretailer Supplier of the Year - #cjsupplier

Learn more: http://canadianjeweller.com/awards-of-excellence

Admission Requirements for the Second Round: • The completed nomination form available on canadianjeweller.com • A $100 entry fee per nomination • Photographs of the product/product line being nominated • Samples of advertising campaigns, brochures, etc. marketing the product line • Testimonials from at least two Canadian retailers

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Wa tch Section

HAMILTON X AIR ZERMATT 10TH ANNIVERSARY

Founded in 1968, Air Zermatt is one of the most high level aerial rescue operations in the world, with a team of 75 pilots, paramedics, technicians and support staff, a fleet of 11 helicopters, and a training school.

Hamilton equipped aviators with the most capable wristwatches as part of the company’s DNA, while celebrating Air Zermatt’s pilots as among the most skilled in the world.

“The easy-going and extremely personal nature of our relationship with Hamilton has remained since our first contact 10 years ago. It is these characteristics that ensure respect and trust can be built in the long term, and from which friendships then arise. Air Zermatt is proud of the partnership with Hamilton,” says Pilot and Air Zermatt CEO Gerold Biner.

The new Air Zermatt limited edition draws its colours from the rescue team’s famous livery of red helicopters stamped with the glacier-blue Air Zermatt logo. Against a black dial, the all-important chronograph elements are highlighted with subdials in a blue gradient, and the seconds hand stands out in bright red. Markings on the bezel calculator are also in glacier blue.

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HM HSNY

“HOROLOGICAL SOCIETY OF NEW YORK” The city that never sleeps

New York, the global city that never sleeps, is a metropolis of timepiece collectors and watchmaking institutions. The highly respected Horological Society of New York-inspired Arnold & Son to create a unique, day-and-night timepiece featuring two distinct faces, sold in honour of this venerable institution.

The HM HSNY depicts the city via a vanishing-point projection of emblematic New York buildings, with the Manhattan Bridge sprawling across the East River in the background. The dial of the HM HSNY is a miniature painting just a few square centimetres in size. During the day, the bridge is displayed against a mother-of-pearl sky. At night, certain windows in the red-brick buildings, the street lights and Manhattan Bridge are illuminated by the addition of Super-LumiNova to the hand-painted scene, lighting up this nocturnal display.

This unique craftsmanship is showcased in a finely worked 7.68 mm rose-gold case, which houses an Arnold & Son manufacture movement. The HM HSNY is assembled on a brick-red alligator strap, echoing the dial’s miniature painting.

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Designer Profile

EMMET

SMITH

Take a historical journey into the world of slow jewellery making with Emmet Smith of Rebus Signet Rings. Based in London, UK, this company has won numerous awards and even does the engraving for the Wimbledon Cups! Signet Rings and jewellery engraving carry a rich and historical tradition of jewellery personalization that is imbued with significant meaning. From aristocrats, clan lineages and talismans, learn all about this classical craft.

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CHRISTINA

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Christina Malle is a designer and gold smith based in New York. In this interview Christina recounts her journey from human rights attorney to jewellery designer and her commitment to Ethical Metalsmithing. CJ Designer’s talk, is hosted

by Anita Agrawal founder of the brand Jewels 4 Ever.

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ALEXIA

CONNELL

Alexia Connellan draws inspiration from many sources: the helix of Christopher Wren’s Dean Staircase in St. Paul’s Cathedral, the curved petals of the White Egret Orchid, or the palette of Millet’s painting of Ophelia in London’s Tate Gallery.

Alexia’s creative process always begins with the gem: she searches the globe for special stones with unusually lovely colors. A unique cut, a striking color, and the properties of the gem itself suggest how it would best be highlighted.

“I’m always aiming for the perfect harmony between gem, design, and the woman the jewel is intended for,” Alexia explains. “Everything should look and feel natural, and never forced. Like it could be no other way.”

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Alexia’s approach to design has been influenced by artistic mentors. Photographer Thomas Roma challenged her to always reach higher. Painter and sculptor Nicolas Touron taught her to think in three dimensions. Master jeweler Gennady Osmerkin taught her what truly magnificent craftsmanship looks like, feels like, and sounds like. Master jewelry designer Maurice Galli, who designed the new setting for the Hope Diamond, taught her to design from the heart and a place of true love for jewelry and to draw inspiration from the world, not other jewelry, to be truly original.

These influences have combined to allow Alexia to create her own distinctive design voice that can be seen in every piece she creates.

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CLAIRE

EASLEY Finding the perfect wedding band can be a real challenge! At Carbon 6, a Brooklyn based husband-wife team of John and Claire Easley learned this the hard way when John lost his wedding band on a romantic picnic with Claire. Learn how this duo turned their passion for making the perfect wedding band for John into a successful business in just six years.

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ELENA

KRIEGNER

Elena Kriegner truly embodies both the creative and entrepreneurial spirit. At the age of 6 she knew she wanted to be a jewellery designer and by 10 she was selling her catalogued creations to her classmates. Technically gifted, most of Elena’s pieces are “moveable”. Her rings, can be worn as pendants, her pendants attach to different ring bands, her pearls can be encased in finely crafted gold so they don’t require drilling and remain “unblemished”. Watch the video to learn more about this jewellery designer and goldsmiths’ 40 years of experience in the industry. CJ Designer’s talk is hosted by Anita Agrawal founder of the brand Jewels 4 Ever and CEO of Best Bargains Jewellery.

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Trending

strike The

of the trident!

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lobal sporting icon, philanthropist, businessman and style trailblazer: David Beckham is the ideal partner to accompany Maserati on the next leg of its journey, breaking boundaries and driving the brand forward to the forefront of luxury motoring in the 21st century.

Paolo Tubito, Maserati Chief Marketing Officer, commented: “The Brand is moving forward, inaugurating a new Era. Maserati is driven to challenge the status quo, being innovative by nature, powered by passion, and unique by design. The partnership with David is the embodiment of all these values.”

David Beckham, among so many accomplishments, is just the tip of the iceberg that illustrates at a global scale how the Maserati is perceived.

David Beckham said: “It’s an exciting time for me to begin this partnership with Maserati; an iconic Italian brand that shares my appreciation for the very best innovation and design. I’m looking forward to working closely with the brand at such a pivotal time in their history and continuing their growth on a global scale.”

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The Brand is moving forward, inaugurating a new Era. Maserati is driven to challenge the status quo, being innovative by nature, powered by passion, and unique by design. The partnership with David is the embodiment of all these values.

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FOUNDED IN BOLOGNA, ITALY IN 1914 BY THE MASERATI BROTHERS Alfieri Maserati joined forces with his brothers Ettore and Ernesto to open a car engineering workshop called “Officine Alfieri Maserati” at number 1A via de’ Pepoli.

In 1926 Maserati was transformed from a workshop that modified or developed cars into designing, constructing and selling its own.

The first car to bear the Trident Brand was built in 1926. It was the Tipo 26, a racing car that debuted at the Targa Florio that same year, winning first place in the class up to 1.5 L, with Alfieri Maserati at the wheel. This was the first in a long series of successes, including two consecutive editions of the Indianapolis 500 (1939 and 1940), four consecutive victories in the Targa Florio (1937, 1938, 1939 and 1940), nine F1 wins and the 1957 F1 World Championship with Juan Manuel Fangio.

At the end of the 1930s, following its acquisition by Modena-born entrepreneur Adolfo Orsi, Maserati moved to Modena, to its current site on Viale Ciro Menotti 322 and joined the Fiat group/FCA in 2005.

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They are unique, stylish, luxurious, well-built and accessible.

They make an ideal Father’s day gift and beyond, for any occasion. This is an iconic brand name, a racing-inspired watch that is accessible and affordable.

Jewellery stores are opting in to carry Maserati Watches in their showcases as the Maserati brand is attracting attention from the older and younger demographic alike. Maserati is a classic trident symbol that is quickly becoming a collector item to have, just like classic Maserati cars.

For retail inquiries: Embix.com

This very same spirit that flourished Maserati cars has driven the design and DNA of Maserati Watches ABOUT EMBIX In the late 1950s, Emil Bixenspanner relocated from France to Montreal, hoping to pursue his talents as a furrier. However, at that time, Montreal’s fur market was already overcrowded, making it very difficult for any new business to gain traction. Although some would see this as a major setback, Emil’s entrepreneurial spirit kicked into high gear. He made contact with a Swiss family member in the watch business and after receiving some stock, he began peddling timepieces in the shops on St. Lawrence Boulevard, hoping to carve out a niche in Montreal’s burgeoning retail scene.

With this entrepreneurial hustle, Embix was born and by 1959, Emil’s perseverance had gained him a modest but loyal following, allowing him to open a small office in Montreal’s downtown core. From there, the company continued to grow, eventually also offering watch assembly and manufacturing capabilities. To aid with the expansion, Emil’s sons, Robert and Raphael, joined the team, working closely with their father to improve the business.

Today, the company has widened its reach from St. Lawrence Boulevard to North America, working with Department Stores, specialty stores, boutiques, duty-free shops, and independent jewellers across the continent.

Embix supplies its clients with a wide variety of brand names, including Storm London, Continental Geneve, Maserati, Bering and the eco-friendly brand Oui & Me.

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News

HASHI More than a fine jewellery brand

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With HASHI fine jewellery timeless designs. Every day is special, the ordinary becomes priceless.

HASHI is more than a fine jewellery brand. It values the client’s perspective of making their interests into a memorable work of art and produce a masterpiece to every man and woman who appreciates the finer things in life. They make fine jewellery accessible to both genders and all age groups by combining passion and innovation to fine crafted jewellery. “Designing bridge to beauty and luxury” as their guiding principle.

Founded on passion and courage HASHI was created in 2013 in Dubai by Hamda Al Mansoori and it has grown through on-boarding creators and talented minds into the Maison. “The sky is the limit to our dreams, we are shifting the meanings to show the real beauty, drawing the way to luxury on our bridge” says Hamda.

Today HASHI is more alive than ever. It is a jewellery design house having its own designing team, providing full jewellery manufacturing facility and producing fine and high-end jewellery. Hashi is also into investments and corporate. The team takes care of jewellery designers and other companies from manufacturing, supplying gemstones and diamonds and other material services.

Furthermore, HASHI has a charity unit for the community and has an advisory section in which the team provides counsel service to newly established businesses and aspiring designers in the field of jewellery. HASHI will be a participant of the next edition of the Milano Jewelry Week and its commitment to design a way to beauty and luxury opens its doors to collaborate with MIM, a talented Emirati designer, vlogger, and influencer in Dubai.

HASHI introduces three new collections: Tu Pinky Ring: Promise Me Power, Matt Firoza Pinky Ring: Promise Me Infinity and Full Diamond Ring with Ruby: Promise Me Love. The work of art of each collections of HASHI X MIM celebrates a masterpiece of a breath-taking, modern, and vibrant designs that will encourage, inspire, and empower every woman. All pieces are designed with cultural and modern inspired pieces made through the precious and coloured gemstones. HASHI brings together a contemporary combination of diamonds and gemstones that hark back to a visionary collection with new designs that naturally complement the concept of a strong woman with commitment to promises, love, beauty, and power.

Today HASHI is more alive than ever. It is a jewellery design house having its own designing team, providing full jewellery manufacturing facility and producing fine and high-end jewellery.

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THE SECOND EDITION OF MILANO JEWELRY WEEK The Milanese week dedicated to jewelry will be held from 20 to 23 October The second edition of Milano Jewelry Week, Milanese week entirely dedicated to the jewelry world sponsored by the Municipality of Milan and CNA Federmoda, will be held from 20 to 23 October 2022. The event, originally scheduled for October 2020, had been postponed to June 2021, but the health emergency has led, with a deep sense of responsibility and respect for participants and visitors, to the decision to further postpone it.

Enzo Carbone - the Founder of Prodes Italia, the company that created and will manage the entire organization of the event, states: “The first edition of Milano Jewelry Week in October 2019 counted about 40,000 visitors from all over the world. They were able to admire the creations of 350 artists exhibited in more than 60 locations and also had the opportunity to participate in 116 different events. Unfortunately, the health emergency that we are still facing does not allow us to organize such a complex event with a cosmopolitan DNA in June. Over the recent months we have worked on content and relations with international partners and we have involved over 400 realities that will participate in the 2022 edition; we therefore want to take this period that separates us from the Week as an opportunity to further enrich the event. The new dates of October 2022 have been chosen very carefully with the certainty that by then not only the vaccination campaigns will have been completed, but that clear policies will have been defined to guarantee international travel “.

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Prodes Italia, strengthened by the great desire to restart of all the operators in the sector, is ready to launch a new project that will soon see the light: OverJewels, social commerce dedicated to all the realities of the jewelry and fashion accessory sector that want to grow and transform their business through an innovative digitalization process. Designers, artists, brands, companies, producers but also photographers, journalists and buyers will be able to become part of a global network aimed at stimulating strong synergies, fostering the growth of their business, starting and consolidating commercial relationships. An editorial project (with a circulation of about 15,000 copies) will be connected to the web platform, which will offer interviews, articles, contributions and insights on the sector and which will be distributed to a highly selected audience - the result of authentic relationships that Prodes Italia has developed and consolidated over the last 10 years of activity - in over 100 countries.

The OverJewels website will be online by the end of June, while the print will see the first two come out in September and December 2021.

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Opsydia unveils customizable Nano ID and Loupe ID features for laboratory-grown and natural diamond trades

T

he UK-based diamond security innovator has moved to classify its world-leading sub-surface identifiers by visibility, resulting in ‘Nano’ and ‘Loupe’ ID features for the trade.

For Immediate Release Leading diamond security specialist, Opsydia, has unveiled new classifications for its sub-surface identifiers, allowing diamond manufacturers, brands and grading houses to choose from a range of visibilities to suit their specific requirements.

Utilising the laser technology within the Opsydia System, users can choose from Nano ID features or

This alphanumeric identifier is decrease than 50 μm all through and is not seen at 40x magnification.

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Loupe ID features to create a permanent physical link between a specific stone and its grading report, blockchain record or branded jewellery origins.

Nano ID features do not affect the clarity grade of diamonds, even for flawless stones, and are not detectable with a standard grading microscope.

Nano ID features can be placed up to 0.18 millimetres (180 microns) beneath the surface of a stone and must be read at >100x magnification or with an Opsydia ID viewer – a device capable of reading identifiers that is currently in the development phase.

The assertion that Nano ID features have no impact on the clarity grade of internally flawless diamonds has been independently verified and confirmed by two leading grading houses, including the Swiss Gemmological Institute (SSEF).

“We are honoured to have been able to collaborate with Opsydia in refining the criteria for a Nano ID so that it can be integrated into diamond grading practices. Diamond traceability and security are important issues in the diamond supply chain, and

it is important that such scientific techniques be developed for the trade and to ultimately strengthen consumer confidence,” says Dr. Michael S. Krzemnicki, Director of the Swiss Gemmological Institute SSEF, Basel.

In contrast, a Loupe ID is larger and denser and can be used in strategic places, such as the centre of the table, to allow valuers, grading houses and consumers to quickly distinguish laboratory-grown or branded items from natural diamonds. This group of identifiers is so named because of their visibility using a standard 10x loupe and can be placed at depths of up to 0.25 millimetres (250 microns) beneath the surface of a diamond.

Neither Loupe ID or Nano ID identifiers affect the surface polish of a diamond, meaning security features can be placed beneath the surface without compromising its finish and/or value.

With this technology, the natural diamond trade has the freedom to include secure identifiers within its diamond supply without compromising the factors that ensure rarity and market value. By establishing

the techniques to create its most invisible identifiers to date, Opsydia is introducing the natural diamond sector to a unique methodology for addressing its core challenges, such as enhancing stone security, establishing bold traceability initiatives and protecting against fraud, non-disclosure and other counterfeiting concerns.

The Opsydia System uses a high-precision, ultrafast laser to place logos, alphanumeric sequences or coded shapes (known as identifiers) beneath the surface of a diamond. This laser is tightly focused only once it passes the surface of a diamond, therefore only creating the identifier at a selected depth without affecting the surface condition or polish. It can be applied beneath the surface of a diamond in a range of locations, such as the table or a specific facet.

The Opsydia System (approx. one metre wide and standard doorway accessible) is based on cutting edge laser technology developed at the University of Oxford. It can place unique identity features in diamonds and is capable of processing 50,000 to 100,000 stones per year in an industrial environment. Encryption techniques ensure that each Opsydia system can only write authorised logos or identifiers preventing counterfeiting and protecting brand integrity.

Opsydia technology is deployable across the globe and can be utilised by natural diamond and laboratory grown diamond specialists. In the spring, Opsydia will announce further collaborations with international diamond industry bodies.

Notes to Editors Opsydia is a leading innovator in diamond security, combining cutting edge technology with immutable

Loupe ID beneath the ground of a diamond, seen using an abnormal 10 x loupe.

Clockwise from L-R: An alphanumeric identifier, a holographic attribute inside a diamond, a QR code inside a diamond.

ID choices will probably be customised to any width, pattern or type to go properly with the individual.

microscopic identifiers that form a physical link between a specific diamond and its grading report, blockchain record or branded jewellery origins.

Using next generation sub-surface laser techniques, Opsydia provides a secure and tamper-proof way of confirming a diamond’s identity and empowers all stages of the diamond supply chain to protect the integrity of diamonds.

Our pioneering sub-surface identifiers support diamond traceability initiatives, guard against counterfeiting and distinguish natural and laboratory-grown diamonds to instil greater trust in the diamond sector among consumers.

W

ith this technology, the natural diamond trade has the freedom to include secure identifiers within its diamond supply without compromising the factors that ensure rarity and market value.

Opsydia technology can be deployed across the globe for use by jewellers, miners, manufacturers and grading laboratories. By tackling the future needs of the diamond industry today, we attract those ready to take the next step in diamond security. > opsydia.com

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Exploring the Legacy of the Pearl Legend

Salvador

Assael

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Assael, the 75-year-old fine jewelry brand and foremost purveyor of magnificent pearls and responsibly sourced coral in North America, announced today the debut of an all-new documentary-style short film entitled Assael Revealed – The Legendary Legacy of Pearl Pioneer Salvador J. Assael. Produced by three-time Emmy Award winner Dean Love and his production company Dean Love Films, the mini-doc explores the enduring and historic legacy of the late Salvador Assael hailed as “a titan of the cultured pearl business” by the New York Times.

“My late husband was a legend in the pearl world,” says Christina Lang Assael, President and CEO of Assael. “He was the first to bring South Sea Pearls to North America, and he literally started the global Tahitian Pearl industry. This long-overdue film tells the true story of him as a swashbuckling adventurer with incredible business savvy and an absolute genius for marketing. I am honoured to now share his legacy with fellow pearl connoisseurs.”

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Sponsor Content

United Precious Metal Refining, Inc. – Full Circle of Capabilities United Precious Metal Refining, Inc. (UPMR) is the largest US-owned primary refiner and among the top three alloy manufacturers for the jewellery industry globally. Since 1988, they have been servicing both the pawn and jewellery industries. Recognized for their commitment to the environment and meticulous implementation of compliance procedures to ensure responsible sourcing, UPMR is proud to service tens of thousands of customers worldwide. UPMR’s unique corporate structure combines refining and analytical services, jewellery products, technical research and development, with unmatched customer service.

As a PRIMARY REFINER, all metals are processed and refined to a purity of .9999 fine in-house at UPMR’s facility in Alden, NY. The scrap is recycled to make new jewellery products that are used by manufacturers around the

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world to make new jewellery. UPMR processes GOLD, SILVER, PLATINUM and PALLADIUM. They specialize in refining for the jewellery industry, processing everything from scrap to polishing sweeps. From the smallest karated scrap lot to the largest, their advanced technology provides their customers the maximum returns, with the most competitive charges, on karated and dental scrap, crucibles and slag, silver scrap, polishings/tort filters, filings and grindings, tools, carpet, sludge, floor and bench sweeps, and stone removal and frosting. UPMR offers numerous Settlement Options such as check/wire transfer, products, Fine Gold bars or coins and pool accounts.

More than just a Refiner, UPMR is a global supplier of metals for the jewellery industry. UPMR’s products, including but not limited to solder, wire, sheet, tube, master alloys, karated grain, bullion and sterling silver (made from 100% recycled gold and silver), are world renowned with distributors in 22 countries including the USA, Brazil, Canada, Chile, China, Colombia, England, Hong Kong, India, Israel, Italy, Mexico, Peru, Russia, Singapore, S. Korea, S. America, Sri Lanka, Taiwan, Thailand, Turkey and UAE. Innovation has always been at the core of UPMR’s product division developing renowned formulas for gold, silver, platinum and palladium jewellery. Housing a state-of-the-art analytical laboratory, UPMR’s equipment is able to detect all payable metals in their customers’ refining lots thus offering higher returns and superior service. Their state-of-the-art research and development lab allows for more in-house development and testing of their jewellery products.

Their team of metallurgists alongside their technical department are able to now take a product from concept to casting and finishing – all done inhouse to ensure a user-friendly experience for their customers. In addition to the metallurgists and tech team, United employs a jeweler who is able to test products in their R&D Lab. From casting to soldering and finishing, they can test the metals throughout every step of the process. New tests currently being conducted in the R&D Lab include Melting Range Tests on Gold & Silver base jewellery alloys (precious metal alloys), solders & repair materials.

UPMR truly has a full circle of capabilities. They continue to strive to make your company more productive with improved products and innovative services. The combination of their innovative master alloys, expertise in refining, and over 30 years of industry experience, it’s no wonder their customers refer to them as “Simply the Best.”

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Toronto, Ontario M5C 1R6

info@canadiangemmological.com 2/14/2017 4:05:12 4:05:12 PM PM 2/14/2017

www.canadiangemmological.com

Diamond LaLa Diamon 2017-05-02 3:03 3:03 PM 2017-05-02 PM

For more information on how to advertise in the classified section of Canadian Jeweller magazine please contact: Olivier Felicio | 647-748-4746 | olivier@thergmgroup.net

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Call CJB 416-787-3472

2017-05-02 3:03 2017-05-02 3:03 PM PM 2018-07-11 9:20 9:20 AM 2018-07-11 AM REFINING • ASSAYING • DIAMOND DEALER • PRECIOUS METALS DEALER REFINING • ASSAYING • DIAMOND DEALER • PRECIOUS METALS DEALER

• Cutter Cutte

marketplace marketplace

DIAMOND RECOVERY • PERMIT FOR SILVER COIN MELTING

CANADIAN SILVER COINS PERMIT TO MELT

A D V E R T I S I N G

• Cutters • Old Mine Cuts Highest Return and Price Guaranteed Bullion Products in Stock Diamond R • Buy Visit www.xau.ca for Latest Live Pricing

REFINING • ASSAYING • DIAMOND DEALER • PRECIOUS METALS DEALER

For more on how advertise in thein classifi ed section of Canadian Jeweller please A D Vmagazine Emagazine RT Iplease Scontact: I contact: N GOlivier Forinformation more information ontohow to advertise the classifi ed section of Canadian Jeweller Edite Felicio Martins(416)-203-7900 (416) 203-7900ext. ext. 6107 6112or oremail e-mailolivier@thergmgroup.net edite@thergmgroup.net.

J.W. Findings & Stones Ltd.—Vancouver, B.C. Same Day Shipping / Overnight Delivery Coast to Coast!

wExperience ww.b Over 20 Years lala.diamond@hotmail.com

LaLa Diamond Cutting & Repairs Inc.

Findings & Metals

\ Cutters of Rough Diamonds \ Old Mine Cuts and Repairs to All Shapes \ Buy Diamond Roughs and Broken Diamonds

10k, 14k, 18k, 19k, in white, yellow, & rose gold S/S, Gold-Filled, Platinum, & Palladium

Colour Stones Genuine, Synthetic, & CZ’s

We are proudly a 100% Canadian Company!

1-800-663-1458 / www.jwfindings.com / info@jwfindings.com Master Valuer Jewellery Appraisal Program

MANUFACTURER OFFERING FANTASTIC COMPACT SIDELINE 14K & 18K DIAMOND & GEMSTONE.

The Canadian Gemmological Association is now offering the full Master Valuer Jewellery Appraisal Program in class. This course is approved under the Private Career Colleges Act for The Canadian Gemmological Association teaching in Ontario.

Please contact the office for more information or visit our website at www.canadiangemmological.com

Known for one of the lowest markups and highest quality in the industry. 917-836-0146

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amiyansilver.ca

Ramesh Mistry Tel: 416-368-6883

Wholesale Only

New Address!

27 Queen Street East, Suite 907 Toronto, Ontario M5C 2M6

classified

Not Open to Public

55 queen st e #1100 toronto, on m5c1r6 tel: 1-800-693-2898 Master Goldsmith/Jeweller Prestigious, well established Vancouver workshop seeking full time, bench jeweller/ goldsmith, preferably European trained. Candidate must have the following qualifications: • 10+ years’ experience • accreditation from a reputable institute • advanced skills in hand forging jewellery in gold, platinum and silver from sketches • extensive knowledge of metals, diamonds and gemstones • ability to carve waxes • excellent communication skillsjewellers in Englishwith all the products and A full-service boutique firm that provides retail

services to have a successful assortment to serve their patrons, as well as merchandising Compensation is based on experience and includes paid vacation and extended health marketing services.

Allaunder onephotographs roof. www.eradbrandmanagement.com benefiand ts. Please reply by email with resume, of work and 2 references to carla@carlawilson.ca Harold Cilevitz harold@eradbrandmanagement.com Tel: 647.363.5802 x3 / Fax: 416.703.6392

The Canadian Gemmological Association

C A NSt A DE, IAN J E W ELower L L E R . CConcourse, OM JCK ISS U E 2 0 1 7 Ont, M5C 1R6 55 Queen #105 Toronto, Tel: 647-466-2436, Fax: 866-757-9603 www.canadiangemmological.com info@canadiangemmological.com

Awards of

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E xcellence

www.bamiyansilver.ca

2021 JEWELLERS BLOCK INSURANCE POLICY RENEWING SOON?

2017-05-02 3:03 PM

Are you the best of the best?

Hearts

The competition has evolved!

It is no longer possible to ignore the significance of social media on the jewellery industry. Now, the first round of the Excellence Awards will require you to post images with detailed descriptions of three products of your choice that you feel best to represent your brand. You must post the images on your Facebook or/and Instagram page, tag in the post Canadian Not Open to Public Wholesale Only Jeweller, and use #awardsofexcellece and #canadianjewellers as well as the that represents your category the best.

55 queen st e #1100hashtag toronto, on m5c1r6 tel: 1-800-693-2898

Call CJB 416-787-3472 www.jewellersblock.com

The posts with the most likes and engagements will be nominated and entered for the second round of the competition, where Canadian Jeweller experts will professionally judge the nominated profiles and choose a winner.

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CANADIAN SHOW ISSUE 2018

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For more information on how to advertise in the classified section of Canadian Jeweller magazine please contact: Olivier Felicio | 647-748-4746 | olivier@thergmgroup.net

Why should you participate in the competition? marketplace_showcase_REV.indd 75 MARKETPLACE.indd 80

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In addition, to the exposure you will receive from having your products featured in the magazine ourC A N A D I A N J E W E L L E R . C 2017-05-02 J C K 2 0 2and 1 I Son SUE O M­­­ 3:03 PM 2018-07-11 9:20 AM website, you will also have the opportunity to offer your AOE piece for auction at The Great Jewellery Heist, a prestigious event held in support of Bridgepoint Active Healthcare, which will further enhance your brand

COME VISIT US AT JCK LAS VEGAS BOOTH #13140

- Specializing in custom retail displays for over 50 years.

- Working with acrylic, wood, glass & metal.

- All products are locally manufactured on-site.

- Solutions for all your visual merchandising needs.

Made in Canada.

9850 Rue Saint Urbain Montreal, QC H3L 2T2

www.lorexcreations.com info@lorexcreations.com

Phone: 514-375-5675 Fax: 514-382-7271

Last Word

Vendorafa

With the buckle collection, we took the dimensional concept of interconnecting pieces that come together in fashion using the idea of an oval shape frame over two pieces of gold representing the straps.

Our inspirations are all from observations in nature, architecture, or design elements. Each collection has a connection to textures, shapes, lines that are a direct reflection of things as simple as a hinged buckle to the wondrous natural sand dunes in the desert, all interpreted into fine jewelry designs.

Daniela Lombardi, daughter of the founder of Vendorafa, the Chief Creative Officer and Designer.

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