CJ Spring – Summer 2021 by Canadian Jeweller Magazine

The independent voice for the industry since 1879

Canadian Jeweller Magazine SPRING - SUMMER 2021 ISSUE

COLOUR TREND:

42709013 | 920 YONGE STREET SUITE 608 TORONTO ONTARIO M4W 3C7 / $25

MINT TOURMALINE

new generation C

DIGITAL:

INFLUENCER MARKETING 101

UE 2017

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JCK ISSUE 2017

The independent voice for the industry since 1879

Canadian Jeweller Magazine

SPRING / SUMMER 2021 ISSUE

The independent voice for the industry since 1879

Canadian Jeweller Magazine

ESTA BLISHED 1879

Vol. 138 / No. 02

ESTABLISHED 1879

Vol. 143 / No. 02

OLI V IER FELICIO C AY L A R A MEY COR R INA MOSCA SCOT T JOR DA N

Publisher / olivier@canadianjeweller.com Managing Editor / cayla@thergmgroup.net Editorial Assistant / corrina@thergmgroup.net Art Director / scott@rivegauchemedia.com

CEO Founder and Thoughtsmith

DA N IELL A V IZ Z A R I

Graphic Designer / daniella@thergmgroup.net

OLIVIER FELICIO olivier@canadianjeweller.com CONTRIBUTORS

Christine Dwane, Breanne Forbes, Larry Johnson, John Lamont,

& ArtLee, Director CREATIVE Design Shawna Joelle Litt, Mark Lutley, Duncan Parker, Karen Simmons

MARCELO RAMOS marcelo@thergmgroup.net SALES Sales O L CONTRIBUTORS I V I E R F E L I C ITran O Advertising Phuong My, Dave

Gordon and Karen Durrie

tel: 416-203-7900 x6107 / email: olivier@canadianjeweller.com

INTERNATIONAL SALES MEHER

EDITE M A RTINS

Advertising Sales

VESAVEVALA tel: +91 9821136069 / mehernavaz@hotmail.com

tel: 416-203-7900 x6112 / email: edite@thergmgroup.net

PURVAZE BUXY tel: +91 9820129492 / purvaze@gmail.com HEAD OFFICE

920 Yonge Street, Suite 610, Toronto, Ontario M4W 3C7 tel: 416-203-7900 fax: 416-703-6392

MELANIE SETH

Controller & Operations / melanie@rivegauchemedia.com

LUC Y HOLDEN

General Customer Care Manager / lucy@thergmgroup.net

MONTREAL OFFICE

tel: 514-381-5196 SUBSCRIPTION RATES

Canada — one year, $50; two years, $85; three years $120. United States — one year, US$205. Foreign — one year US$205 (Subscriptions include Buyers’ Guide issues.) plus applicable taxes. Single copies — $25; Buyers’ Guide $40. Bulk rate (Canada only, for six or more subscriptions) — $17.50 per subscription per year.

CHANGE OF ADDRESS

email: circulation@canadianjeweller.com telephone: 416-203-7900 fax: 416-703-6392 or send your cover label and new address to Canadian Jeweller 920 Yonge St., Suite 608, Toronto, ON. M4W 3C7

PUBLISHED BY THE RGM GROUP

Canada Post Canadian Publications Mail Sales Product Agreement No. 40678000. The publisher does not assume responsibility for the contents of any advertisement; any and all representations or warranties made in such advertising are those of the advertiser and not of the publisher. The publisher is not liable to any advertiser for any misprints in advertising not the fault of the publisher and in such an event the limit of the publisher’s liability shall not exceed the amount of the publisher’s charge for such advertising. No portion of this publication may be reproduced, in all or in part, without the express SUBSCRIPTION RATES written permission of the publisher. Canadian Jeweller magazine is pleased to review unsolicited submissions for editorial consideration under the following conditions: all material submitted Canada — one year, $50; two years, $85; three years $120. United States — one year, US$205. Foreign — one year US$205 for editorial consideration (photographs, illustrations, written text in electronic or hard copy format) may be used by Canadian Jeweller (Subscriptions include Buyers’ Guide issues.) plus applicable taxes. Single copies — $25; Buyers’ Guide $40. and its af liates for editorial purposes in any media (whether printed, electronic, internet, disc, etc.) without the consent of, or the Bulk rate (Canada only, for six or more subscriptions) — $17.50 per subscription per year. payment of compensation to, the party providing such material. Please direct submissions to the Editor, Canadian Jeweller. Return undeliverable items to Rive Gauche Media, 920OF Yonge St., Ste. 608, Toronto, ON Canada M5R 3K4. CHANGE ADDRESS email: circulation@canadianjeweller.com telephone: 416-203-7900 fax: 416-703-6392 or send your cover label and new address to Canadian Jeweller 920 Yonge St., Suite 610, Toronto, ON. M4W 3C7 PUBLISHED BY THE RGM GROUP Canada Post Canadian Publications Mail Sales Product Agreement No. 40678000. The publisher does not assume responsibility for the contents of any advertisement; any and all representations or warranties made in such advertising are those of the advertiser and not of the publisher. The publisher is not liable to any advertiser for any misprints in advertising not the fault of the publisher and in such an event the limit of the publisher’s liability shall not exceed the amount of the publisher’s charge for such advertising. No portion of this publication may be reproduced, in all or in part, without the express written permission of the publisher. Canadian Jeweller magazine is pleased to review unsolicited submissions for editorial consideration under the following conditions: all material submitted for editorial consideration (photographs, illustrations, written text in electronic or hard copy format) may be used by Canadian Jeweller and its affiliates for editorial purposes in any media (whether printed, electronic, internet, disc, etc.) without the consent of, or the payment of compensation to, the party providing such material. Please direct submissions to the Editor, Canadian Jeweller. Return undeliverable items to Rive Gauche Media, 920 Yonge St., Ste. 610, Toronto, ON Canada M5R 3K4.

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www.canadianjeweller.com @canadian_jeweller CJMagazine cj_mag Canadian Jeweller magazine

Departments, Features & Columns

46 16

Contents 10 EDITOR’S LETTER Is Micro-influencers the future of Word of mouth marketing?

12 CONTRIBUTORS Tran Phuong My, Dave Gordon and Karen Durrie 16 PRODUCT SHOWCASE Products from the hottest brands 22 FASHION La Nuit 28 COVER STORY Romance Season

44 WATCH SECTION Breitling and Hamilton trendings 46 DESIGNER PROFILE Weinan Pan 50 NEWS A Hint of Mint, Fabergé & Game of Thrones 58 SPONSOR CONTENT United Precious Metal Refining, Inc. – Full Circle of Capabilities

28 8

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66 LAST WORD Omega Seamaster Aqua Terra 150M

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Editor’s Letter

Olivier Felicio, Editor-in-Chief

Your E-commerce checklist The pandemic has propelled Ecommerce further forward at a record rate. In 2020, consumers spent over $861 billion online with U.S. retailers, a 44% increase from 2019. Globally, the eCommerce industry will reach $4.9 trillion this year. eCommerce generates 10% of all retail sales, with an anticipated 15% yearon-year growth rate.

Your Checklist 1. Run Campaigns Using The RGM Group platform 2. Build Your Brand Awareness 3. Build Your Email List and Stay in Touch

Retail ecommerce sales worldwide 2014 to 2021 by trillions of USD

4. Optimize for Mobile 5. Collect Reviews and Feedback 6. Create Social Media Campaigns 7. Market Most Popular Products 8. Retarget Lost Sales 9. Run Promotions 10. Improve Conversion Rate by A/B Testing 11. Provide Excellent Customer Service

Date via eMarketer (Statista)

12. Grow Using Affiliate Marketing 13. Establish Your Target Audience

Estimates show that there are more than 24 million eCommerce websites. There is a lot of competition, However, with the right tactics and a strong growth strategy in place, you can bring high-quality traffic to your online store, converting new visitors into repeat customers and achieving eCommerce success.

14. Offer Complementary Products 15. Market to All Stages of the Funnel 16. Work with Influencers 17. Ship Globally

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Contributors

Closing, Retiring Downsizing? Not sure of the options?

Tran Phuong My Tran Phuong My was born in 1988 at Ho Chi Minh city, Vietnam. Having studied and graduated with honors from the Academy of Art University in San Francisco, Phuong My has pursued perfection in all aspects of her fashion career.

Dave Gordon Dave’s writing work has appeared in more than 120 publications around the world, including Washington Times, National Post, Globe and Mail, BBC News, Baltimore Sun, Quartz, and Lifestyles.

We can help. Silverman’s Consultants have delivered sales strategy, direction, and solutions to jewellery stores of every size. Whether you’d like a transitional plan, retirement strategy, or a total liquidation, Silverman Consulting & Retail Services has the custom-made solution to create your successful sale event.

Give us a call to discuss your options. Karen Durrie Karen Durrie is a freelance writer living in Calgary, Alberta. She has written on a variety of topics for the Calgary Herald, Globe and Mail, StarMetro Calgary, Avenue Calgarymagazine, and numerous custom publications, such as the Calgary Foundation’s Spur. A graduate of Mount Royal University’s journalism program, Karen has experience as a beat reporter, freelance journalist, editor and public relations communicator, and has authored a number of books for the children’s educational market.

SILVERMAN CONSULTING & RETAIL SERVICES Saskatoon & Toronto | 1-888-955-1069 office@silvermancanada.com www. silvermancanada.com

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SERVING YOU FOR NEARLY 30 YEARS. BUY CANADIAN MADE GEMSTONE JEWELLERY.

Best Bargains www.bbjw.com

1.800.661.4871

27 Queen St. East, Suite 202 Toronto, ON, M5C 2M6, Canada

T: 416.214.2582

F: 416.214.4626

At GIA, gems endure even more pressure. Science and discovery underpins everything we do. Since 1931, the Gemological Institute of America® has been unearthing the truth about gems and creating industry standards. With unwavering commitment to accurate and unbiased methodologies, our dedicated research staff advances the knowledge the industry and consumers need to protect confidence in gems and jewelry. Our discoveries are one of the many reasons why GIA is the world’s foremost authority on diamonds, colored stones and pearls. The World’s Foremost Authority in Gemology

Learn more about the many facets of GIA at GIA.edu

BENEFICIATION

EDUCATION

Ensuring the Public Trust Through Nonprofit Service Since 1931

INSTRUMENTS

LABORATORY

RESEARCH

Spot

Karen Simmons

Zoe Lev Jewelry

Karen Simmons is a Graduate Gemologist (GIA), The Gem Gallerie proprietor and an author of nine books, including: Buying Diamonds for Pleasure and Profit and award winning Chicken Soup for the Soul, which she co-authored with Jack Canfield. Find more details about diamond S.P.A.R.K.L.E.™ in Perfectly Clear, which Zoe Lev Jewelry is a fine jewelry collection designed by Stephanie in information Los Angeles, CA. Canadian At its conception shares more about diamond history and the true value of diamonds. as Letters by Zoe in 2011, Stephanie introduced Los Angeles and the world to her signature personalized necklaces, rings and earrings. The personalized collection has since become synonymous with the brand, and has expanded to include bridal, personalized lockets and custom pieces.

Joelle Litt

Stephanie takes a refined and fashion-forward approach to design. She spent her childhood visiting her Bubby in New York and Miami, and was often found sorting through her collection estate and costume jewelry. She was styling career has been a natural fit and a constant Having a bigofimagination since childhood, Joelle’s ofofcreativity. Clients include Ria of Mae, Future Hendrix, Priyanka Chopra, Joffrey Lupul, and especially taken by the stories behind each piece and drawn toevolution the beauty the stones. Although her love jewelry publications Quebec, TIME Magazine, was put on hold for a career as a fit model in LA, Stephanie soon returnedElle to the industry to work with oneSharp of theMagazine, Clin D’Oeil and Canadian Jeweller! Find info on at joellelitt.com. largest pearl houses in the US. Her personal and professionalJoelle experiences sparked a longstanding fascination and love of jewelry and meticulous details, transforming precious and semi-precious stones into wearable, refined luxury. The Zoe Lev collection is for the modern woman: easily worn day or night, mixed and matched or worn singularly, it is designed to fit any woman’s lifestyle. Attesting to this, her pieces can be seen on models, actresses, bloggers and influencers including Selena Gomez, Serena Williams, Cameron Diaz, Alessandra Ambrosio, Rita Ora and Ariel Charnas, and Khloe Kardashian to name a few.

Duncan Parker

Not only is he VP and jewellery specialist at Dupuis Auctioneers in Toronto, but Duncan Parker is also viceStephanie lives in Los Angeles with her husband and two daughters, Zoe and Rhea. All jewelry is designed president of The Canadian Gemmological Association and past president of Jewellers Vigilance Canada. and handcrafted with love in Los Angeles CA. www.zoelev.com An educator in gemmology and jewellery, Parker has worked in the industry for over 25 years. If anyone is qualified to be our gemmology columnist, it’s him.

Contributors

J.W. Histed Diamonds Ltd. Vancouver, B.C. Full cut Rounds—Single cut Rounds—Natural Colour Rounds—Treated Colour Rounds Straight Baguettes—Tapered Baguettes—Princess—Grooved Princess Heart—Oval—Pear—Marquise—Cushion—Trillian Emerald—Carre—Asscher—Radiant—Trapezoid—Half-Moon—Rose Cuts Available .03ct to 1/4ct+ single stones for a repair, matched side stones, to 25 stones for a Anniversary Ring

in-stock!...In-Vancouver!...IN-YOUR STORE!

OVERNIGHT! Contact us for a current price list or online at www.jwdiamonds.ca 1-800-663-1458 / 604-681-8519 / fax 604-681-2413

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Product Showcase

GIA Diving into the GIA 7 Pearl Value Factors™ | GIA Knowledge Sessions Webinar Series The GIA Cultured Pearl Classification Report provides retailers and consumers convenient access to detailed information based on the GIA 7 Pearl Value Factors TM – size, shape, colour, lustre, surface, nacre and matching. In addition, this report will include a digital image of the submitted item(s). Attached is an example of the report. Clients can submit their loose, mounted, strung or fixed in design pearls for a GIA Cultured Pearl Classification Report. This report is exclusively for the three major types of cultured pearls: Akoya, South Sea and Tahitian pearls. www.GIA.edu

Hamilton VENTURA ELVIS80 SKELETON: A FUTURISTIC LEGACY - SHAPE THE WORLD OF TOMORROW WITH THIS ICONIC, TRIANGULAR TIMEPIECE. When Hamilton created the world’s first electric watch in 1957, it was a watch of the future. Science fiction became reality inside an unconventional three-sided case with a pulse of electricity rippling across the dial, and the legacy of the Ventura was born. www.hamiltonwatch.com

Omega Presented on a five-arched-links-perrow bracelet, this 42 mm Moonwatch in 18K Sedna™ gold features sapphire crystal glass on the front as well as on the case-back. Inspired by the 4th generation Speedmaster style worn on the moon, it also includes an asymmetrical case, black step dial and the famous dot over 90 on the anodized aluminum bezel ring. www.omegawatches.com

Tiffany When you’ve found the ultimate in true love, all that’s left is finding an iconic ring. Whether you’re dreaming of the perfect Tiffany design or are planning to pop the question, here’s our definitive guide to choosing the allimportant engagement ring. www.tiffany.ca

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Omega OMEGA’s exclusive CHRONO LOCK system is included to secure the chronograph functions when needed. A must when marking time on the water, like sailing at high speeds leaves no room for error. www.omegawatches.com

Bvlgari

Mattioli INTERCHANGEABLE DIAMOND PENDANT NECKLACE 18 Karat Yellow Gold Necklace with Diamond Bail totaling 0.15 Carats On 16 Inch Yellow Gold Chain. Includes three different color enhancers.42CM Puzzle Pieces (Small) www.jaesjewelers.com

Dana’s Goldsmithing

DIVAS’ DREAM watch with mechanical manufacture movement, automatic winding, 18 kt white gold case, 18 kt white gold bezel and fan-shaped links both set with brilliant-cut diamonds, natural peacock feather dial and blue alligator bracelet www.bulgari.com

Boucheron PERSPECTIVES - WHERE CREATION KNOWS NO LIMIT Pendant earrings set with a 2.27 ct and a 2.14 ct Colombian emerald-cut emeralds, paved with diamonds, with black lacquer, on white gold and platinum www.boucheron.com

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C A N A D I A N J E W E L L E R . C O M

WWW.CARMENCO.COM • TOLL FREE 1-(888) 825-0527

Fashion

by Sébastien Meyer & Arnaud Vaillant

ith the sun cometh the night. She shows the world differently – guiding us as always but also urging us in a new time, a time to welcome in the unpredictable.

Whether it’s midnight or midday, the night is our window to see what is possible. Experience Filming of the catwalk on Thursday 04 March in Paris at 19:30 (UTC+1) 70x participants depart from their homes in 35x electric cars. Each vehicle will navigate the streets of Paris before arriving in the great hall of the Accord Arena in Bercy, the 12th arrondissement of the City of Light. The cars and their passengers will move into the darkness of the empty hall – enough space for over 20,000 in normal times. The choreography takes place after the vehicles have moved into formation, becoming an integral part of the catwalk. The car radios turn on and announce the start of filming. Each individual set of headlights will light up as the first

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model passes by, allowing participants to view the collection through their car window. COLLECTION The Winter 21 collection is an exploration into the complexity and the mystery of nighttime as we know it: sometimes pitch-black, sometimes dotted with stars, sometimes illuminated by the moon. The night-time of celebration, of seduction and of plunging into the unknown as opposed to the nighttime of sleep, of resting our bodies and allowing dreams to take over our mind and our soul. Frank and dynamic cuts on classic silhouettes let us glimpse the skin lying beneath. The shoulders are raised, the arms are slender - ready to enter into the darkness. Sensuality arises from a play on zipped draping. Second-skin mesh opposes the moving fringes. Bags in the shape of a padlock suggest something locked away in the darkness. Maximalized forms lead us towards calmness, reconciliation and time for ourselves. Softness protects the body and light becomes therapy. That night was an experience.

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Cover Story

Ena Younis Akrat Jewelry

WILLOWBY, Jaycee Romantic enough for any era (even right this moment), our vintageinspired gown of ivory lace enchants with alluring off-the-shoulder sleeves and a chapel train.

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Francisco Alves Atelier Alves

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WATTER BRIDES, Siena You’re no ordinary bride, so embrace an extraordinary gown of head-to-toe beaded lace topped with floral cutouts.

Giulia Rastello Jeanne Lumiere

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WATTER BRIDES, Tessa Ready to be the heroine of a fairy tale? It can happen. Simply slip into our dream gown with a custom beaded bodice atop a silk organza and tulle skirt. We added crystals at the waist and back buttons for extra enchantment.

Kazuhito Soma Antille

Hamda Almansoori Hashi Giulia Rastello Jeanne Lumiere

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WATTER BRIDES, Vervain Something bold, something new: oversized floral blooms dusted with sequins make a romantic match with frothy tulle.

Ena Younis Akrat Jewelry

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HALFPENNY LONDON Neptune blazer and Breeze dress.

Hamda Almansoori Hashi

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WILLOWBY, Harmony It feels good when everything is in balance: a structured bustier bodice softened by a full skirt; airy layers of netting and tulle grounded by traditional lace appliques.

Hamda Almansoori Hashi

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HALFPENNY LONDON Euston Jacket & Finsbury dress.

Giulia Rastello Jeanne Lumiere

Ena Younis Akrat Jewelry

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Hamda

lmansoo F

ounden in 2013 by Ms. Hamda Almansoori, Hashi Jewellery Trading LLC, is a 100% Emirati owned firm based in Dubai, UAE. The company designs, and produces, bespoke, one-of-akind, exclusive and Emirati-inspired jewellery for its customers. • Hashi’s current product offerings can be broadly classified into three types: 1- Hashi Customized Collections: High-end, bespoke and customized jewelry produced on demand to as per clients request 2- Hashi Unique Collection: High-end and one-ofa-kind jeweler exclusive line 3- Hashi Design Collections: High-end jewelry, non-exclusive line with multiple pieces designed for daily wear • Hashi’s sells its fashion pieces through exhibitions, invite-only private events, well-known influencers and its website. • Hashi’s jewellery catalogue consists of bangles, anklets, bracelets, rings and pendants with assorted precious & rare stones, which includes, gold, pearl, diamonds and other colored gemstones. • Hashi’s jewelry design house Instagram account: @hashiofficial

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ori

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Giulia D

astello

esigner, GIA gemologist and founder of Jeanne Laumier, maison launched in honor of her great-grandmother, Giulia Rastello, creates bespoke and unique pieces with attention to details using different materials such as titanium, gold and platinum as well as colored stones pearls and diamonds. All of her jewels are entirely produced and made in Italy by master goldsmiths. The maison aims at fulfilling the wishes of its customers so that the creation reflects the customer’s personality and uniqueness. According to Jeanne Laumier jewelry must be flexible, wearable on any occasion and versatile. Instagram account: @jeanne_laumier

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Enas ounis

krat, is a luxury jewelry brand that takes its inspiration from the Eastern civilization, calligraphy designs highlighting poetry and love expressions.

This brand designed by the jewelry designer, Enas Younis that won lately the award “ the best Arab jewelry designer for the year 2020 “ where the ceremony was held in London in December 2020. Akrat is a tribute to the eternal love of original art and crafts and the embodiment of a dream by making precious pieces of jewelry and pieces of art that immortalize a cultural heritage and carry deep and influential meaning. Each piece of jewelry has its own story that tells and carries the memories and personality of those who wear them in the most beautiful artistic images. The Jewelry pieces are always inspired by decorations of the fragrant history or from influential phrases of great writers, supported in manufacturing by the most skilled craftsmen, through the use of the best materials, such as gold, diamonds and precious stones. The essence of Akrat is making prestigious and full of life pieces of jewelry reminiscent of the moments of brilliance in life, lasting forever, making those who wear them proud to pass on them to their children and loved ones after them. Instagram account: @akratjewelry

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Atelier ALVES was founded in 2017 by Francis ALVES. Born in 1981 in Campinas - São Paulo, Brasil. Enthusiast of well-designed utility objects, passionate about modern architecture, new technologies and much more. The main idea is to bring amazing and unique jewelry designs for all classes with a unique style, high quality jewelry made of Ethical precious metals and stunning Brazilian gemstones, mostly. On his work, guided mainly by intuition, inspired by travels, nature shapes and architecture. Francis ALVES experiments new technologies like metal 3D print, searching to find new creative challenges. Characterized by an original style, difficult to forge (and to forget). Instagram account: @atelieralves

Francisco

lves

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oma Instagram account: antille_jewelry

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Kazuhito

The artist was born in the Aomori Prefecture, Japan. With his brand, Antille, he created wedding and engagement rings. Ever since he first saw the aurora, he has wondered if it could be expressed in metal. One day when he was researching a miraculous technique that no one could do and experienced many failures and setbacks, he received the inspiration to create a gradation ring called Aurora and he imemdiatly developed it. The idea of this Aurora band is to fuse all people and things to express harmony and peace, and to make jewelry with a warm love from cold metal, a brilliant image just like aurora was created. And his Aurora story began internationally innovatively.

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Awards of E xcellence

2021

Are you the best of the best? The competition has evolved! It is no longer possible to ignore the significance of social media on the jewellery industry. Now, the first round of the Excellence Awards will require you to post images with detailed descriptions of three products of your choice that you feel best to represent your brand. You must post the images on your Facebook or/and Instagram page, tag in the post Canadian Jeweller, and use #awardsofexcellece and #canadianjewellers as well as the hashtag that represents your category the best. The posts with the most likes and engagements will be nominated and entered for the second round of the competition, where Canadian Jeweller experts will professionally judge the nominated profiles and choose a winner.

Why should you participate in the competition? In addition, to the exposure you will receive from having your products featured in the magazine and on our website, you will also have the opportunity to offer your AOE piece for auction at The Great Jewellery Heist, a prestigious event held in support of Bridgepoint Active Healthcare, which will further enhance your brand awareness and raise money for a great cause. A tax receipt will be provided for donated pieces that are accompanied by a third-party appraisal for fair market value, as per CRA guidelines.

*Please Note* You will have to state the category that your line belongs to in the details of your submission/post. A list of the categories is provided below: • • • • • • • • • •

Retail Brand of the Year - #cjretailbrand Best Canadian Diamond Design - #cjdiamonddesign Industry Innovation of the Year - #cjinnovation Jewellery Manufacturer of the Year - #cjmanufacturer Best Coloured Gemstone Design - #cjgemstonedesign Best Platinum Design - #cjplatinumdesign Outstanding Canadian Enterprise of the Year - #cjcanenterprise Outstanding International Enterprise of the Year - #cjintenterprise Retailer of the Year - #cjretailer Supplier of the Year - #cjsupplier

Learn more: http://canadianjeweller.com/awards-of-excellence

Admission Requirements for the Second Round: • The completed nomination form available on canadianjeweller.com • A $100 entry fee per nomination • Photographs of the product/product line being nominated • Samples of advertising campaigns, brochures, etc. marketing the product line • Testimonials from at least two Canadian retailers

Watch Section

Originally launched in the 1960s, the Top Time had a clear mission: to suit the needs of “the young and active professionals” with a range of “ultra-modern chronographs”. The sports watch appealed not only to that demographic, but also to those attracted by its bold lines. The Top Time Deus will appeal to bikers, boarders and backpackers, all looking for the freedom to explore the world their own way, at their own pace. Featuring a 41-millimetre stainless-steel case matched to a brown racing-themed calfskin leather strap, the Top Time Deus features yellow and orange details, a lightning-bolt-shaped chronograph hand on top of squircle-shaped chronograph counters, Deus’ adage “In benzin veritas” and a retro-looking motorcyclist in rally racer mode - by Deus creative director Carby Tuckwell engraved on the caseback. Limited to 1500 pieces, this Top Time is powered by the Breitling Caliber 23, a COSCcertified chronometer.

TOP TIME DEUS LIMITED EDITION STAINLESS STEEL - SILVER Co-designed with Australian lifestyle brand Deus Ex Machina, the custom motorcycle and surf outfitter, the Top Time Deus is a nod to Breitling’s original 1960s watch and a true tribute to the nomad spirit.

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BREITLING

Co-designed with Australian lifestyle brand Deus Ex Machina, the custom motorcycle and surf outfitter, the Top Time Deus is a nod to Breitling’s original 1960s watch and a true tribute to the nomad spirit.

HAMILTON PRESENTS DREAMS OF FLIGHT – A DREAM MADE REALITY

HAMILTON

Pilot Dario Costa and movie director Jacob Sutton have worked together in namibia to produce a captivating and daring short film. Two talented individuals, British movie director, Jacob Sutton, and Italian race and aerobatic pilot, Dario Costa, have combined their passion for aviation and cinema to produce an inspirational short film. We share these two passions and are proud to present: Dreams of Flight. Excited by the sweeping and sculptural lines of the Namibian dunes, and over a two-year period, we supported Jacob and Dario to plan and execute this remarkable project. The resulting film is a celebration of flight in its purest form. Jacob was drawn immediately by the cinematic elements of the black plane silhouetted against the majestic dunes, its white smoke trail suspended in the air. Dario’s focus was to fly fast along and above these huge natural sand structures. Their aim to create a film of both beauty and power. The shoot took place in the Swakopmund dunes. For three days an international crew including Europeans, South Africans and Namibians, worked with multiple cameras to capture the footage. A helicopter crew, a crew on the ground and cameras mounted on the fuselage were used to record the action.

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Designer Profile

Weinan Pan W

einan Pan is a jewellery designer and craftsman from China who settled in London 13 years ago. Her handmade jewellery fits in daily-life, trips and special occasions for Urban Nomadic explorers whose adornments are an integral part of their self-expression. She graduated with Distinction from the MA Design (Jewellery) Program at Central Saint Martins, University of Arts, London in 2019. In October 2019, she took part in the very first edition of the Milano Jewelry Week, joining Artistar Jewels exhibition at Palazzo Bovara, Milan.

Weinan Pan ethical jewellery inspired by her ancestry. The Chinese jewelry designer Weinan Pan created a whole modern collection inspired by Nomadic handmade Talismans. Designed and handmade in London, Weinan Pan Unisex contemporary silver-combining-gold Jewelry collection called Nomadic Princess has an unrefined appearance that indicates nomadic journeys under different extreme environments and circumstances. Pan’s family ancestry can be traced back to the ancient Khitan Nomad who inhabited areas corresponding to Heilongjiang Province, the Northeastern-most region of China and the borders with Mongolia and Siberia. She was introduced to Tibetan Buddhism at a very early age through her parents and Tibetan master monks. Since then, she has been fascinated by the Himalayan culture and nature, which influence her aesthetic and are present in her jewelry work.

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Like her ancestors, she travels widely collecting experiences, artifacts and talismans to inform her ongoing nomadic journey and to connect her more closely to the spirit of nature. Pan’s over 2 years on-going the journey began in Tibet where she trekked Mt. Everest Base Camp and continued in the Swiss Alps and Scottish Highlands. From the research of Nomadic lifestyle under extreme conditions, Pan found an answer of how to remain peaceful and authentic in spite of obstacles: following the rules-of-nature and the wisdom of live-in-themoment. Weinan Pan’s creations continue changing through the years: sterling silver, the main material of Pan’s jewelry, weathers and oxidizes, representing a sense of contentment achieved through honest reflection and appreciation for who one truly is.

With this collection, Weinan Pan encourages people to appreciate the imperfections as parts of natural beauty, because the appearances of the jewelry will continue to change with time and with wear. Firmly believing in environmental and social contribution, Pan uses only recycled silver, gold and ethically sourced gemstones. Project Nomadic Princess has Shortlisted the 2019 edition of the Tiffany & Co. x Outset Studio makers Prize.

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News

A Hint of Mint Global growing appetite for fresh mint colours in 2021

Cool-mint tourmalines evoke a bundle of freshness on a hot summer’s day. In pastel and effervescent green, mint tourmalines embody positivity and a feeling of freshness. Citing the stones’ oxygenating fresh tones, size and affordability, Navneet Agarwal of Navneet Gems, a gemologist and wholesale gems supplier, believes the appetite for soothing colours like mint will shape consumer tastes in 2021.

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“The name of the colour is a literal derivation from mint leaves,” said Agarwal. “On the RGB colour coordinates, it is described as very light lime green. The gemological colour parameters are less stringent and encompass a variety of shades and saturation.”

Agarwal boasts an expansive array of mint tourmalines ranging from 3 carats to 20 carats in a variety of cuts, and also provides bespoke pieces and calibrated sizes. He explains that the resurgence of gentle pastel colours is linked to times of economic depression, spreading joy and positivity in the darkness of 2020. “Mint is becoming a colour that resonates with people because it’s bright, happy and relaxing.” “Mint” is a widely known trade term that refers to a colour range from neon green to light-toned green to bluish-green with an undertone of yellow. “The name of the colour is a literal derivation from mint leaves,” said Agarwal. “On the RGB colour coordinates, it is described as very light lime green. The gemological colour parameters are less stringent and encompass a variety of shades and saturations.” Mint tourmaline is a comparatively recent phenomenon in the gemstone world. Agarwal noted that leading lapidarists like Nomads have been working with them for the last 20 years and have seen steady growth in their popularity. “Mint tourmalines have been around ever since the discovery of tourmalines whereas these were previously less desirable tones for gems because they weren’t as chromatic as the demand,” noted Agarwal. “The millennial generation is moving away from intense vivid colours, opting for bright ‘open colour.’ SOURCING

ince of Afghanistan, where the best quality of these stones are available, is extremely remote and can be accessed only by foot. In Congo, the availability of demand versus quantity becomes an issue as the production is not enough to meet market demands.” He further explained that the ethical value of sourcing in these nations may be questioned, due to the volatile political climate and high tension in these regions. Whilst mint tourmaline sourced from areas of confirmed ethical and legal mining like Montana and California avoid this grey area. As with any gemstone the origin holds immense value for the stone. “Apart from the colour and clarity, the origins of the gemstone can increase or decrease the value of it.” He explained “When you compare a mint tourmaline gemstone from Afghanistan will be valued higher than those mined in any African nation.” When purchasing a mint tourmaline, colour, carat, clarity and cut are important factors to consider, and depend on personal preference and affordability .“Some might prefer the saturated tones of Afghanistan and Brazil while others might prefer the lighter green tones of Congo and other African sources.” Agarwal sees continued market growth and reported that prices for mint tourmaline are currently stable, as demand hasn’t outstripped the supply. “Due to years of conditioning, buyers instinctively gravitate towards conventionally popular shades that are more saturated and vividly coloured.”

The premier source of mint tourmalines is from the Laghman region of Afghanistan which arguably propelled mint tourmalines into the international spotlight. “Mint tourmalines mined in Afghanistan have a beautiful primary colour that is balanced out by compatible secondary modifying colours,” said Agarwal. “Combined with their restricted availability due to the nation’s geo-political scenario, their rarity also makes them highly valuable.” The mining of tourmaline in Afghanistan can be traced to the 1970’s or possibly before by the locals, when gem crystals of spodumene, tourmaline and beryl have been extracted during the past few years from the pegmatite fields in eastern Afghanistan. Other important sources also include Brazil and Congo.

ENGAGEMENT RINGS

We take a closer look at the origins of the mint tourmalines with Navneet Agarwal of Navneet Gems, Thailand.

Mint-green hues do not occur widely in many other gemstones. Although you may find sapphires in the minty range, Agarwal added “they are often not so big, clean nor bright.” With the lack of substitute gems, mint tourmalines have strong potential to unlock opportunities for creative individuals and brands to build distinctive lines of jewellery.

Superior quality for mint tourmalines is relatively rare because of difficulty in sourcing in terms of accessibility and availability. “The Laghman prov-

Young generations have a fresh and unconventional perspective on marriage and look for uniqueness to seal their vows. Navneet Agarwal sees potential in mint tourmalines for the engagement ring market, especially for those who want to define their personality. “The mint colour can be easily paired with other colours, which lends them the flexibility to be used either alone or with other gemstones to create extremely elaborate and intricate designs. They are also affordable in larger sizes than conventionally popular gemstones like lagoon tourmaline or cornflower blue sapphires.”

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Fabergé

Hatches Game of Thrones Collaboration with a Unique Commemorative Egg. Co-designed by Fabergé and Michele Clapton, the Emmy® and BAFTA® winning costume designer from Game of Thrones, this one-off work of art is history in the making and offers a unique opportunity for one individual to acquire a modern-day heirloom. The scales will be meticulously hand-painted with enamel in tones of violet, red, blue and grey – colours inspired by Daenerys’ costumes throughout the series and accented with diamonds and moonstones. Peter Carl Fabergé was considered a genius of the ancient technique of enamelling, inventing over 145 new colours and establishing himself as a true pioneer in the field. Fabergé proudly continues this legacy. Enamelling is a seemingly magical process by which powdered coloured glass is bonded to a surface via heat of 900 degrees centigrade – it is a delicate science, a few seconds too long in the kiln and the piece will need to be re-started from scratch. This highly complex and delicate technique requires great skill and many years of experience.

Fabergé’s craftspeople will meticulously hand-paint the unique coloured powders onto the egg’s surface; when heated, the powder melts, flows and hardens into a lustrous, shiny surface. It can take up to five layers and five firings in the kiln to create the desired effect. Perfection takes time. An 18k white gold cut-out dragon tail will wrap around the base of the egg, punctuated with white diamonds. This design is reminiscent of the jewellery worn by Daenerys throughout Game of Thrones. In true Fabergé style, the egg conceals a surprise hidden within. The enthralling object opens in three sections, representing Daenerys’ dragons within the series; Drogon, Rhaegal and Viserion. The interior is as beautiful as the

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The crown will be hand-crafted from 18k white gold and set with a pear-cut Gemfields ruby that represents Daenerys, her house colour, and her fiery spirit. Michele Clapton, Game of Thrones’ Costume Designer says: “From the very beginning, the evolution of this egg object has been truly poetic. The design references Daenerys Targaryen’s incredible journey and the importance of colour within her costumes, her passion for her dragons, and the way she portrayed messages via her jewellery throughout her journey on the show. References from the textures of the dragons and their iconic eggs were used to inform the surfaces of this egg object.” “When I first spoke with Liisa Tallgren, Fabergé’s Designer, we began by sharing our stories. I spoke about Daenerys Targaryen’s incredible journey and the importance of colour within her costumes, and her passion for her dragons. As part of this process, we discovered colour was a huge part of our shared journey. Fabergé shared their incredible story and allowed me access to their unbelievable artistry and detail using gemstones and metals. I discovered the amazing variety of shades available within gemstones, and the beautiful metal finishes that were available. This helped so much as I thought that it was important for the egg to have a sense of strength, using colours with cool hues rather than warm, and to ensure that there was a movement of colour over the egg’s surface.” “We discussed that it was important to have a darkness to some elements and that we should use the dragons’ wings to protect the secret gift that represents her.”

exterior, with flame-like scales which graduate from a pavé of deep red Gemfields rubies at the bottom through to pink sapphires and white diamonds at the tips. A black rhodium plating to the white gold adds depth and frames these colourful gemstones. These rubies will be sourced from Gemfields’ Montepuez mine in Mozambique. A world-leading supplier of responsibly sourced coloured gemstones, Gemfields believes that those who mine gemstones should do so with transparency, legitimacy and integrity. Responsible sourcing for Gemfields means implementing industry-leading policies and practices across operations, transparency in its auction sales process, an active role in working groups to modernize the sector, projects to improve health, education and livelihoods for the communities around its mines and conservation efforts (#conservationgemstones) to protect Africa’s great wildlife and biodiversity. Once open, another element is revealed – a second 18k white gold egg which is intricately pierced out to form three dragons, set with white diamonds. This smaller egg protectively encases a surprise. Daenerys’ journey to becoming queen of the Seven Kingdoms of Westeros reached a climactic end in season eight of Game of Thrones. However, due to a series of events, her highly anticipated coronation ceremony never was. The trio of dragons opens to reveal a beautiful surprise in the form of a crown sat majestically atop a glistening crystal base. This is a miniature version of the crown that would have been presented to Daenerys when she took her place on the Iron Throne and represents an imagined continuation of her saga.

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“The textures of the dragons and their eggs have informed the surfaces of the Fabergé egg. Much the same way that I used these references to create texture in her costumes with quilting, embroidery and beading.” “I knew instantly what the secret gift should be, there was never a doubt; it had to be the crown that Daenerys believed throughout her life was her destiny. With the crown, I referenced her dragons, their wings sweeping around protecting the beautiful Gemfields ruby that represents Daenerys, her house colour, and fierce quest to rule. The central dragon on the crown is Drogon, the last surviving dragon, larger than the two others as he continues to hold her aloft - loyal even in death.” Liisa Tallgren, Fabergé’s Designer says: “I was thrilled when I heard about the idea of collaborating with Michele Clapton and creating a Game of Thrones Egg. It was such an epic series with a captivating storyline and visually stunning imagery. It was a perfect fit for inspiring a modern Fabergé egg. I enjoyed thoroughly working with Michele, and I love the world of costumes she created for Game of Thrones. There is something wild yet sophisticated in her style and when combined with precious materials and work of highly skilled jewellers, the result is very special and beautiful.” Josina von dem Bussche-Kessell, Fabergé’s Global Sales & Business Development Director says: “Fabergé has an unrivalled ability to commemorate significant milestones with its objets d’art, that tell tales of intrigue and mystique. We are delighted to pay tribute to the modern-day legend that is the Game of Thrones series. Rarely has a story captured the imagination of so many people around the world, and this one-off piece is a once-in-a-lifetime collector’s item. The partnership with Warner Bros. and Michele Clapton showcases Fabergé’s relevance today by encapsulating the ‘Zeitgeist’ of storytelling and artistry.”

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Findings & Metals

\ Cutters of Rough Diamonds \ Old Mine Cuts and Repairs to All Shapes \ Buy Diamond Roughs and Broken Diamonds

10k, 14k, 18k, 19k, in white, yellow, & rose gold S/S, Gold-Filled, Platinum, & Palladium

Colour Stones Genuine, Synthetic, & CZ’s

We are proudly a 100% Canadian Company! 1-800-663-1458 / www.jwfindings.com / info@jwfindings.com Master Valuer Jewellery Appraisal Program

MANUFACTURER OFFERING FANTASTIC COMPACT SIDELINE 14K & 18K DIAMOND & GEMSTONE.

The Canadian Gemmological Association is now offering the full Master Valuer Jewellery Appraisal Program in class. This course is approved under the Private Career Colleges Act for The Canadian Gemmological Association teaching in Ontario. Please contact the office for more information or visit our website at www.canadiangemmological.com

Known for one of the lowest markups and highest quality in the industry. 917-836-0146

amiyansilver.ca

Ramesh Mistry Tel: 416-368-6883

Wholesale Only

New Address! 27 Queen Street East, Suite 907 Toronto, Ontario M5C 2M6

classified

Not Open to Public

55 queen st e #1100 toronto, on m5c1r6 tel: 1-800-693-2898 Master Goldsmith/Jeweller Prestigious, well established Vancouver workshop seeking full time, bench jeweller/ goldsmith, preferably European trained. Candidate must have the following qualifications: • 10+ years’ experience • accreditation from a reputable institute • advanced skills in hand forging jewellery in gold, platinum and silver from sketches • extensive knowledge of metals, diamonds and gemstones • ability to carve waxes • excellent communication skillsjewellers in Englishwith all the products and A full-service boutique firm that provides retail

services to have a successful assortment to serve their patrons, as well as merchandising Compensation is based on experience and includes paid vacation and extended health marketing services. Allaunder onephotographs roof. www.eradbrandmanagement.com benefiand ts. Please reply by email with resume, of work and 2 references to carla@carlawilson.ca Harold Cilevitz harold@eradbrandmanagement.com Tel: 647.363.5802 x3 / Fax: 416.703.6392

The Canadian Gemmological Association

C A NSt A DE, IAN J E W ELower L L E R . CConcourse, OM JCK ISS U E 2 0 1 7 Ont, M5C 1R6 55 Queen #105 Toronto, Tel: 647-466-2436, Fax: 866-757-9603 www.canadiangemmological.com info@canadiangemmological.com

Awards of

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E xcellence

www.bamiyansilver.ca

2021 JEWELLERS BLOCK INSURANCE POLICY RENEWING SOON?

2017-05-02 3:03 PM

Are you the best of the best?

Hearts

The competition has evolved! It is no longer possible to ignore the significance of social media on the jewellery industry. Now, the first round of the Excellence Awards will require you to post images with detailed descriptions of three products of your choice that you feel best to represent your brand. You must post the images on your Facebook or/and Instagram page, tag in the post Canadian Not Open to Public Wholesale Only Jeweller, and use #awardsofexcellece and #canadianjewellers as well as the that represents your category the best. 55 queen st e #1100hashtag toronto, on m5c1r6 tel: 1-800-693-2898

Call CJB 416-787-3472 www.jewellersblock.com

The posts with the most likes and engagements will be nominated and entered for the second round of the competition, where Canadian Jeweller experts will professionally judge the nominated profiles and choose a winner.

CANADIANJEWELLER.COM

CANADIAN SHOW ISSUE 2018

JCK ISSUE 2017 CANADIANJEWELLER.COM

For more information on how to advertise in the classified section of Canadian Jeweller magazine please contact: Olivier Felicio | 647-748-4746 | olivier@thergmgroup.net

Why should you participate in the competition? marketplace_showcase_REV.indd 75 MARKETPLACE.indd 80

In addition, to the exposure you will receive from having your products featured ourC A N A D I A N J E W E L L E R . C 2017-05-02 S P R I N in G /the S Umagazine M M E R 2 0 2and 1 I Son SUE O M 3:03 PM 2018-07-11 9:20 AM website, you will also have the opportunity to offer your AOE piece for auction at The Great Jewellery Heist, a prestigious event held in support of Bridgepoint Active Healthcare, which will further enhance your brand

Last Word

OMEGA

Seamaster Aqua Terra 150M The Seamaster Aqua Terra is a superb tribute to OMEGA’s rich maritime heritage. In this 41mm model, the symmetrical case has been crafted from stainless steel, with a wave-edged design featured on the back. The blue dial is sun-brushed and is distinguished by a horizontal “teak” pattern which is inspired by the wooden decks of luxury sailboats. There is also a date window at 6 o’clock and rhodium-plated hands and indexes filled with white Super-LumiNova. $5,400.00

CANADIANJEWELLER.COM

S P R I N G / S U M M E R 2 02 1 I S S U E

In 2020, 48.7 million people opted to use business text messaging services, making it one of the most rapidly growing marketing channels. Learn what’s all the buzz about and how you can also get a 30X ROI and 23% increase in cart recovery by using

The RGM Group eCommerce

SMS Marketing.

• Reach a large number of people all at the same time. • Customers keep their mobile phones on hand, making it easy to communicate with them. • Easiest way to have your customers engaged. • Keep your customers informed in a second.

FOR MORE INFORMATION ON CANADIANJEWELLER.COM OR OLIVIER@THERGMGROUP.NET

www.canadianjeweller.com

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