CJ Winter 2021-2022 by Canadian Jeweller Magazine

The independent voice for the industry since 1879

Canadian Jeweller Magazine WINTER 2021/2022 ISSUE

WATCH TIME NEW YORK: JOYFUL

RETAIL ON POINT:

RETURNS

42709013 | 920 YONGE STREET SUITE 608 TORONTO ONTARIO M4W 3C7 / $25

TORNEAU OPENS ALL-NEW LANDMARK STORE

NATURE’S SHAPES

UE 2017

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JCK ISSUE 2017

The independent voice for the industry since 1879

Canadian Jeweller Magazine

WINTER 2021/2022 ISSUE

The independent voice for the industry since 1879

Canadian Jeweller Magazine

ESTA BLISHED 1879

Vol. 138 / No. 02

ESTABLISHED 1879

Vol. 145 / No. 04

OLI V IER FELICIO C AY L A R A MEY COR R INA MOSCA SCOT T JOR DA N

Publisher / olivier@canadianjeweller.com Managing Editor / cayla@thergmgroup.net Editorial Assistant / corrina@thergmgroup.net Art Director / scott@rivegauchemedia.com

CEO Founder and Thoughtsmith

DA N IELL A V IZ Z A R I

Graphic Designer / daniella@thergmgroup.net

OLIVIER FELICIO olivier@canadianjeweller.com CONTRIBUTORS

Christine Dwane, Breanne Forbes, Larry Johnson, John Lamont,

& ArtLee, Director CREATIVE Design Shawna Joelle Litt, Mark Lutley, Duncan Parker, Karen Simmons

MARCELO RAMOS marcelo@thergmgroup.net SALES Sales O L CONTRIBUTORS I V I E R F E L I C ITran O Advertising Phuong My, Tyson

Roset, Dave Gordon and Karen Durrie

tel: 416-203-7900 x6107 / email: olivier@canadianjeweller.com

INTERNATIONAL SALES MEHER

EDITE M A RTINS

Advertising Sales

VESAVEVALA tel: +91 9821136069 / mehernavaz@hotmail.com

tel: 416-203-7900 x6112 / email: edite@thergmgroup.net

PURVAZE BUXY tel: +91 9820129492 / purvaze@gmail.com HEAD OFFICE

920 Yonge Street, Suite 610, Toronto, Ontario M4W 3C7 tel: 416-203-7900 fax: 416-703-6392

MELANIE SETH

Controller & Operations / melanie@rivegauchemedia.com

LUC Y HOLDEN

General Customer Care Manager / lucy@thergmgroup.net

MONTREAL OFFICE

tel: 514-381-5196 SUBSCRIPTION RATES

Canada — one year, $50; two years, $85; three years $120. United States — one year, US$205. Foreign — one year US$205 (Subscriptions include Buyers’ Guide issues.) plus applicable taxes. Single copies — $25; Buyers’ Guide $40. Bulk rate (Canada only, for six or more subscriptions) — $17.50 per subscription per year.

CHANGE OF ADDRESS

email: circulation@canadianjeweller.com telephone: 416-203-7900 fax: 416-703-6392 or send your cover label and new address to Canadian Jeweller 920 Yonge St., Suite 608, Toronto, ON. M4W 3C7

PUBLISHED BY THE RGM GROUP

Canada Post Canadian Publications Mail Sales Product Agreement No. 40678000. The publisher does not assume responsibility for the contents of any advertisement; any and all representations or warranties made in such advertising are those of the advertiser and not of the publisher. The publisher is not liable to any advertiser for any misprints in advertising not the fault of the publisher and in such an event the limit of the publisher’s liability shall not exceed the amount of the publisher’s charge for such advertising. No portion of this publication may be reproduced, in all or in part, without the express SUBSCRIPTION RATES written permission of the publisher. Canadian Jeweller magazine is pleased to review unsolicited submissions for editorial consideration under the following conditions: all material submitted Canada — one year, $50; two years, $85; three years $120. United States — one year, US$205. Foreign — one year US$205 for editorial consideration (photographs, illustrations, written text in electronic or hard copy format) may be used by Canadian Jeweller (Subscriptions include Buyers’ Guide issues.) plus applicable taxes. Single copies — $25; Buyers’ Guide $40. and its af liates for editorial purposes in any media (whether printed, electronic, internet, disc, etc.) without the consent of, or the Bulk rate (Canada only, for six or more subscriptions) — $17.50 per subscription per year. payment of compensation to, the party providing such material. Please direct submissions to the Editor, Canadian Jeweller. Return undeliverable items to Rive Gauche Media, 920OF Yonge St., Ste. 608, Toronto, ON Canada M5R 3K4. CHANGE ADDRESS email: circulation@canadianjeweller.com telephone: 416-203-7900 fax: 416-703-6392 or send your cover label and new address to Canadian Jeweller 920 Yonge St., Suite 610, Toronto, ON. M4W 3C7 PUBLISHED BY THE RGM GROUP Canada Post Canadian Publications Mail Sales Product Agreement No. 40678000. The publisher does not assume responsibility for the contents of any advertisement; any and all representations or warranties made in such advertising are those of the advertiser and not of the publisher. The publisher is not liable to any advertiser for any misprints in advertising not the fault of the publisher and in such an event the limit of the publisher’s liability shall not exceed the amount of the publisher’s charge for such advertising. No portion of this publication may be reproduced, in all or in part, without the express written permission of the publisher. Canadian Jeweller magazine is pleased to review unsolicited submissions for editorial consideration under the following conditions: all material submitted for editorial consideration (photographs, illustrations, written text in electronic or hard copy format) may be used by Canadian Jeweller and its affiliates for editorial purposes in any media (whether printed, electronic, internet, disc, etc.) without the consent of, or the payment of compensation to, the party providing such material. Please direct submissions to the Editor, Canadian Jeweller. Return undeliverable items to Rive Gauche Media, 920 Yonge St., Ste. 610, Toronto, ON Canada M5R 3K4.

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www.canadianjeweller.com @canadian_jeweller CJMagazine cj_mag Canadian Jeweller magazine

Departments, Features & Columns

Contents 38 42 18

and prêt-à-

e of who we orary women

etting jewels, tional brand

34 12 EDITOR’S LETTER Simple SEO Guide for new eCommerce websites 14 CONTRIBUTORS Tran Phuong My, Dave Gordon and Karen Durrie 18 PRODUCT SHOWCASE Festina, Oui & Me, Lee Cooper and more

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24 BE THE STYLIST PDPAOLA Collection

44 SPONSOR CONTENT UPMR Full circle of capabilities

34 TRENDING WatchTime New York

46 COVER STORY The ultimate professional reference

38 WATCH SECTION Atowak and Maurice Lacroix

54 NEWS Torneau open all-new landmark store, Annamaria Cammilli – Italian talent

42 DESIGNER PROFILE Patcharavipa Bodiratnangkura

70 LAST WORD Tirisi

TRAGUARDO COLLECTION

CHRONOGRAPH. TACHYMETER SCALE

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Editor’s Letter

Olivier Felicio, Editor-in-Chief

SIMPLE SEO GUIDE FOR NEW E-COMMERCE WEBSITES Many of us retailers have probably started their e-commerce first swim in the last 12 months thinking that their notification will blow up like the spin on the “wheel of fortune TV show”. Reality must have settled pretty fast. Google Search Central has released new guidelines for developers that have impacted your success. Of course like anything, there are ways around those changes with just a few easy steps to follow. Google stated that: “Your content shows up in Google Search & other Google surfaces only when Google can find and parse your eCommerce data and site structure. Your site and products will then be visible to the shoppers.”

3. Google appreciates structured data! When you add structured data to your websites, Google’s accuracy to understand your content is highly enhanced. 4. Steps to launch a new eCommerce site If you are planning to launch a new eCommerce site, Google suggests you follow certain steps so that your site is recognized & crawled by Google. 5. Well-designed URLs can help... A well-developed URL structure can help Google to locate your web pages.

GUIDELINES FOR ALL THE ECOMMERCE SEOS

6. Navigation structures can impact Google’s understanding! The navigation structure on your site helps Google to determine the importance of a webpage.

1. Understand Google Surfaces Google has many surfaces where your content can be displayed. Understanding every surface can help you reach new potential customers.

7. Display a subset of a larger list To improve page performance, Google suggests displaying a subset of results. Also, ensure that Google crawlers can find your site’s content.

2. Provide product data to Google Sharing your eCommerce product data with Google can help you get more traffic to your site.

We encourage you to share the links in this article and discuss with your SEO experts to implement the guidelines. If you need help with your e-commerce website, our digital team will be glad to help you.

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The ecological watch love for nature

care for the environment

Contributors

Closing, Retiring Downsizing? Not sure of the options?

Tran Phuong My Tran Phuong My was born in 1988 at Ho Chi Minh city, Vietnam. Having studied and graduated with honors from the Academy of Art University in San Francisco, Phuong My has pursued perfection in all aspects of her fashion career.

Dave Gordon Dave’s writing work has appeared in more than 120 publications around the world, including Washington Times, National Post, Globe and Mail, BBC News, Baltimore Sun, Quartz, and Lifestyles.

We can help. Silverman’s Consultants have delivered sales strategy, direction, and solutions to jewellery stores of every size. Whether you’d like a transitional plan, retirement strategy, or a total liquidation, Silverman Consulting & Retail Services has the custom-made solution to create your successful sale event.

Give us a call to discuss your options. Karen Durrie Karen Durrie is a freelance writer living in Calgary, Alberta. She has written on a variety of topics for the Calgary Herald, Globe and Mail, StarMetro Calgary, Avenue Calgarymagazine, and numerous custom publications, such as the Calgary Foundation’s Spur. A graduate of Mount Royal University’s journalism program, Karen has experience as a beat reporter, freelance journalist, editor and public relations communicator, and has authored a number of books for the children’s educational market.

SILVERMAN CONSULTING & RETAIL SERVICES Saskatoon & Toronto | 1-888-955-1069 office@silvermancanada.com www. silvermancanada.com

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SERVING YOU FOR NEARLY 30 YEARS. BUY CANADIAN MADE GEMSTONE JEWELLERY.

Best Bargains www.bbjw.com

1.800.661.4871

27 Queen St. East, Suite 202 Toronto, ON, M5C 2M6, Canada

T: 416.214.2582

F: 416.214.4626

At GIA, gems endure even more pressure. Science and discovery underpins everything we do. Since 1931, the Gemological Institute of America® has been unearthing the truth about gems and creating industry standards. With unwavering commitment to accurate and unbiased methodologies, our dedicated research staff advances the knowledge the industry and consumers need to protect confidence in gems and jewelry. Our discoveries are one of the many reasons why GIA is the world’s foremost authority on diamonds, colored stones and pearls. The World’s Foremost Authority in Gemology

Learn more about the many facets of GIA at GIA.edu

BENEFICIATION

EDUCATION

Ensuring the Public Trust Through Nonprofit Service Since 1931

INSTRUMENTS

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Spot

NOVAK DJOKOVIC, A BRAND NEW HUBLOT AMBASSADOR Novak Djokovic has joined the Hublot household within the firm of such legendary sportsmen as Pelé, Kylian Mbappé, Usain Bolt and Dustin Johnson! A number of days earlier than the beginning of the US Open, the world’s No. 1 tennis participant has opted to turn out to be an envoy for the Swiss luxurious watch producer. “We’re significantly honoured to have the good Novak Djokovic be a part of our stunning Hublot household. He’s a participant who makes tennis historical past by being distinctive, first and totally different, which is strictly our motto. It is an amazing day for Hublot!” Ricardo Guadalupe, Hublot CEO “As an athlete-driven by the ambition to make historical past in tennis, I’m significantly happy with the chance to hitch the Hublot household, which already boasts athletes who’ve left their mark on their respective disciplines by changing into legends like Pelé or Usain Bolt. With Hublot, we nonetheless have a lot to win, collectively!” Novak Djokovic No have to introduce Novak Djokovic – his file speaks for itself. The Serbian tennis participant has gained every thing: 85 singles titles on the ATP circuit, together with 20 Grand Slams, 5 Masters and 36 Masters 1000 and an Olympic medal. His profession propelled him to the highest of the ATP rankings greater than ten years in the past, in July 2011, a place he nonetheless holds at this time… after 337 weeks. He’s the one participant within the Open period to have

gained a minimum of two Grand Slam tournaments. And the streak continues to be going sturdy, as in just a few days’ time he’ll try to win his twenty first title and thus break the all-time file for Grand Slam victories within the subsequent spherical of the US Open. Already a dwelling legend, however nonetheless on the high of his recreation, Novak Djokovic has determined to hitch the good household of Hublot ambassadors. He shares many similarities with the Swiss watchmaking firm Hublot, not the least of which is the relentless pursuit of excellence and efficiency. It is a nice supply of delight for the Hublot groups, who welcome the person who proves himself day after day as the best tennis participant of all time. Sport, set and match for “Nole” and Hublot!

EDOX : OFFICIAL TIMING PARTNER OF BMW M MOTORSPORT Swiss watchmaker Edox and BMW M Motorsport announce an extensive partnership. Edox will be the exclusive ‘’Official Timing Partner ’’ of BMW M Motorsport. The partnership includes engagements in the BMW Junior Team, the BMW M2 Cup, as well as the GT3 highlight, the 24h race at the Nürburgring.

‘‘Edox has a passion for motorsport in all its facets. This is evidenced by our long-term commitment to the international motorsport stage. We are delighted to extend this commitment to include our partnership with BMW M Motorsport.‘‘ Alexandre Strambini, EDOX CEO

Edox has been involved in motorsport for many years. The Swiss watch manufacturer has been the official timekeeper of the FIA World Rally Championship (WRC), the Dakar Rally, the FIA World Rallycross Championship and for the former Formula 1 team Sauber.

‘‘Edox Swiss Watches is a brand with a history of over 135 years, which is characterized by mechanical precision and a spirit of innovation. Edox is a performance-oriented brand with ambitious goals, making it a perfect fit for our motorsport projects.‘‘ Thomas Felbermair, Vice President Sales and Marketing BMW M GmbH

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Product Showcase

Arched and slender

Arnold & Son has designed a harmonious and sleek watch. The case forms a continuous line from the strap to the sapphire crystal dome, which is suspended above the dial. This large transparent hemisphere follows the line of the steel arch bridge that sets the Globetrotter collection apart from all other timepieces. This arch is open-worked with a satin finish on all its flat surfaces, chamfered and polished by hand. The slender chords rest on two feet fixed with screws, like a stylized bridge spanning two banks. Here it reaches across half of the world, the most densely inhabited part of the earth: the northern hemisphere.

Festina Chronograph The legend continues – ChronoBike, the most dynamic and anticipated collection of the season and this year we present a sleek and compact design that expresses the resolutely sporty spirit, part of the DNA of the Festina brand. Festina men’s watch with a stainless steel case and a mineral glass fitted with a rubber bracelet.

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CJ DIGITAL // SCAN THE QR CODES WITH YOUR MOBILE FOR MORE ABOUT EACH PRODUCT.

Lee Cooper Men’s Chronograph Brown Dial Brown Leather Watch.

This Lee Cooper men’s watch features a brown dial with black tone hands and markers, fixed black tone stainless steel bezel and a black stainless steel case with a brown leather strap. Quartz movement with analog display. Square case shape with a 50 mm case diameter. Iridescent scratch resistant mineral crystal. Solid case back. Functions: Chronograph, Day, Date, Hour, Minute, Second. Water resistance up to 30 meters.

Oui et Me Montre Oui & Me Amourette 138

Belle Brooke Barer Gold Rim Medallion PEendant 18k Yellow Gold, Sterling Silver, Natural Diamond Melee, Orange Chalcedony Hand fabricated from 18 karat yellow gold and oxidized sterling silver with natural diamond melee and orange chalcedony cabochon, matte finish with an oxidized sterling silver chain and clasp. A classic medallion pendant in an oval shape which uses an earthy palette to complement the traditional style pendant.

Stephen Silver Fancy Green and White Diamond Loop Earrings. These unique 18 karate white gold diamond loop earrings showcase 10.74 total carats of fancy green and G-H color and VS1-VS2 clarity round brilliant diamonds. Each earring is 2 inches long.

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Awards of E xcellence

2021

Are you the best of the best? The competition has evolved! It is no longer possible to ignore the significance of social media on the jewellery industry. Now, the first round of the Excellence Awards will require you to post images with detailed descriptions of three products of your choice that you feel best to represent your brand. You must post the images on your Facebook or/and Instagram page, tag in the post Canadian Jeweller, and use #awardsofexcellece and #canadianjewellers as well as the hashtag that represents your category the best. The posts with the most likes and engagements will be nominated and entered for the second round of the competition, where Canadian Jeweller experts will professionally judge the nominated profiles and choose a winner.

Why should you participate in the competition? In addition, to the exposure you will receive from having your products featured in the magazine and on our website, you will also have the opportunity to offer your AOE piece for auction at The Great Jewellery Heist, a prestigious event held in support of Bridgepoint Active Healthcare, which will further enhance your brand awareness and raise money for a great cause. A tax receipt will be provided for donated pieces that are accompanied by a third-party appraisal for fair market value, as per CRA guidelines.

*Please Note* You will have to state the category that your line belongs to in the details of your submission/post. A list of the categories is provided below: • • • • • • • • • •

Retail Brand of the Year - #cjretailbrand Best Canadian Diamond Design - #cjdiamonddesign Industry Innovation of the Year - #cjinnovation Jewellery Manufacturer of the Year - #cjmanufacturer Best Coloured Gemstone Design - #cjgemstonedesign Best Platinum Design - #cjplatinumdesign Outstanding Canadian Enterprise of the Year - #cjcanenterprise Outstanding International Enterprise of the Year - #cjintenterprise Retailer of the Year - #cjretailer Supplier of the Year - #cjsupplier

Learn more: http://canadianjeweller.com/awards-of-excellence

Admission Requirements for the Second Round: • The completed nomination form available on canadianjeweller.com • A $100 entry fee per nomination • Photographs of the product/product line being nominated • Samples of advertising campaigns, brochures, etc. marketing the product line • Testimonials from at least two Canadian retailers

Instappraise Instappraise is a cloud-based jewelry appraisal software and management platform designed for jewellers, gemologists, pawnbrokers, appraisers, and other jewelry industry professionals. A cloud-based, mobile-friendly platform available on all modern web browsers, it’s the ultimate productivity tool for jewelry industry professionals, enabling them to offer an improved customer experience and get more done in less time. Learn more at www.instappraise.com.

New Collection

Breitling Top Time Chevrolet Corvette Stainless Steel - Red Breitling’s unconventional chronograph with a motoring twist.

Chaumet Paris Joséphine Aigrette Impériale ring in platinum, set with a pearshaped diamond from 1 carat and brilliant-cut diamonds. Combining sophistication and delicacy, majesty and gracefulness, this exceptional solitaire makes the stones scintillatingly sparkle around the pear-cut diamond.

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CJ DIGITAL // SCAN THE QR CODES WITH YOUR MOBILE AND SHOP ON CARMENCO STORE NOW.

Be The Stylist

PDPAO SAGE GOLD EARRINGS 925 Sterling Silver / 18K Gold Plating CA$‌105.00 WILLOW GOLD NECKLACE 925 Sterling Silver / 18K Gold Plating CA$‌125.00 carmenco.com

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LETTER NECKLACE 925 Sterling Silver / 18K Gold Plating Gemstones CA$‌110.00 carmenco.com

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ZODIAC CONSTELLATIONS EARRINGS 925 Sterling Silver / 18K Gold Plating Gemstones CA$‌105.00 ZODIAC CONSTELLATIONS NECKLACES 925 Sterling Silver / 18K Gold Plating Gemstones CA$‌120.00 carmenco.com

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TIGER GOLD EARRINGS 925 Sterling Silver / 18K Gold Plating CA$‌215.00 FOX GOLD EARRINGS 925 Sterling Silver / 18K Gold Plating CA$‌77.00 MANA GOLD NECKLACE 925 Sterling Silver / 18K Gold Plating CA$‌105.00 carmenco.com

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JUSTIN ALEXANDER SIGNATURE T

he Justin Alexander Signature Fall/ Winter 2022 Icons Collection, honours remarkable women who have made waves through the centuries and forged a path for future generations. Inspired by trailblazers like Justin’s grandmother Shirley, who co-led the family’s journey into bridal back in the 1940s, we pay tribute to global changemakers with unfaltering spirits. From activists and artists to heroines and Hollywood legends - these women have brought positive change to this world in very different ways, each delivering a powerful legacy. Like the women we pay tribute to, every gown in this new series makes its own striking statement; allowing our Signature brides to come to life through every detail. Prominent sleeves and necklines bring confidence, distinctive laser-cut embroideries,

LACE FIT AND FLARE WEDDING GOWN WITH PLUNGING V-NECK AND LOW BACK justinalexander.com

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hidden mini skirts and pop-in linings are bold and daring. Clusters of tonal embellishments, luxurious textures, gold metal trims and 3-D floral laces offer impressive finishes for the bride after a wedding day look that will continue to inspire for years to come. Justin Warshaw, Creative Director and CEO, of Justin Alexander joined Justin Alexander in 2008 after graduating from the University of Connecticut. Justin has a strong passion for the bridal industry and has his pulse on the creative and commercial arms of the business. Today, Justin Alexander owns and operates distribution centers that service 70 countries and 1,500 boutiques allowing us to provide outstanding service to our wholesale partners and brides globally. Photography: Courtesy of Justin Alexander Signature MUA and Hairstylist: Korey Fitzpatrick

SEQUINED A-LINE WEDDING GOWN WITH SPAGHETTI STRAPS AND SCOOP BACK justinalexander.com

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MIKADO A-LINE GOWN WITH HALTER NECKLINE AND POCKETS justinalexander.com

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STRAPLESS LUXE SATIN BALL GOWN WITH BASQUE WAIST justinalexander.com

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CLEAN DOUBLE CREPE FIT AND FLARE DRESS WITH STRAIGHT NECKLINE justinalexander.com

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BEADED AND SEQUINED OFF-THE-SHOULDER GOWN WITH PETAL TRAIN justinalexander.com

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COLL

Trending

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LECTORS WatchTime New York The prestigious three days event underlined the fact that the luxury and watch industries despite all speculations are booming while collectors showed their eagerness for face-to-face, hands-on interactions. Exclusive wristwatch presentations, talks, and warm reunions as the global watch community gathered for the first live.

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Watch Section

ATOWAK LAUNCHED TWO NEW MECHANICAL WATCHES INSPIRED BY SUPERCARS Wandering hour timepieces are typically reserved for high-end luxury watches as the complexity involved in creating this dedicated movement and its time-indicating system tends to push the price beyond $10,000. To make wandering hour watches accessible to more people, ATOWAK has devoted more than three years of development to create their own exclusive custom movement. ETTORE Drift has 12 rotating hour indicators (three per arm) that work in synchronicity, sweeping the dial with a finely crafted aluminum cross arm structure that moves across a minute index to precisely tell the time. The watch’s movement is built upon MIYOTA 9015, which has been redesigned for the custom fourarm time display. “At ATOWAK, our focus is to always push the boundaries of style and provide our community with watches that are totally unique,” said ATOWAK CEO, Johnny Deng. “We found our inspiration for ETTORE in the world of supercars and racing. The bold lines and sensation of speed found in the fastest cars informed the subtle curves of our watch and its intriguing method of indicating the time subverts the concept of traditional mechanical watches.”

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Both the Drift and Lite models’ numerals, hands, and profile curves are illuminated with Swiss Super-LumiNova, which glows in lowlight conditions to replicate the feeling of driving at night in the driving cabin of a car. The watches’ unique racetrack-shaped case is made of 316L stainless steel that is created through a series of 20 pressings and 50 fine processing steps. Each case is individually numbered and water-resistant to 100 feet (30 meters). “ETTORE achieves the delicate balance of engineering excellence along with cutting-edge style,” continued Deng. “Inside and out, we have worked to ensure that every detail of ETTORE Drift and Lite are meticulously perfected to the highest standards.” Combined with an Italian leather strap, the watches are as comfortable for daily wear as they are suitable for special occasions. With a quick-release system, ETTORE allows wearers to replace the strap with different colour options to customize their style. Production is limited to 500 sets for each of its five-colour editions worldwide and each watch is individually numbered to uniquely identify it. Both models come with a two-year international warranty.

THE AIKON AUTOMATIC CHRONOGRAPH SPRINT The AIKON Automatic Chronograph Sprint plays with colours and textures, endowing the model with a 44mm stainless steel case dressed in matte black DLC. This coating was selected for its impressive wear characteristics and chemical resistance. In gunmetal grey, the surface of the dial is sunray-brushed and embossed with a square pattern. The facetted hour and minute hands are lined with Super -LumiNova, aiding legibility in dim light.

They converse with the indexes, once again, presented in gunmetal grey. Black counters are positioned at 6 and 12 o’clock and combine opaline and snailed detail. The dial incorporates a refreshing splash of colour with the small seconds’ indication at 9 o’clock presented in a light shade of blue. The light blue strap is made of FKM rubber, a first for the AIKON. This particular grade of rubber delivers superior flexibility to regular rubber, augmenting wearer comfort. In addition, FKM rubber offers greater wear resistance and the colour is less susceptible to fading. A very different appearance to its siblings.

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Designer Profile

alented jewellery designer Patcharavipa Bodiratnangkura, one of the hottest names in the contemporary jewellery design scene.

Her love of earthy organic lines and surprising material contrasts can be seen from her sleek boutique design to the coconut shells in her fine jewellery. Born into an illustrious family of inventors, developers and philanthropists, Patcharavipa began crafting jewellery at the age of thirteen, drawing inspiration from her family’s life, legacy and travels.

BY ISABELLA YAN

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Patcharavipa studied at Chelsea College of Art and Design’s art foundation programme in London and then embarked on her Jewellery Design training at Central Saint Martins. She is also a certified gemologist from the Graduate Diamonds Programme of the Gemmology Institute of America (GIA) and the Coloured Stones Programme at the AIGS, the Asian Institute of Gemological Sciences in Bangkok. In 2016, she launched her eponymous brand which is stocked in the influential retailer Dover Street Market, London. With her atelier based in Bangkok, Patcharavipa embraces the legend of Thai craftsmanship. Patcharavipa started off the year with a striking new collection titled “Clues Sepper “ a portmanteau for salt and pepper. The collection created during the lockdown, presents a series of black, grey, white and salt and pepper diamonds inspired by the porthole designs of French metal worker Jean Prouvé.

PATCHARAVIPA

CJ: Can you give me some background into your journey before launching your eponymous brand? I was always obsessed with the world of art and design. When I was 13, I started a costume jewellery brand “All That Glitters” but I was young and didn’t make it a serious business. CJ: How would you describe your brand? My brand is tactile and bold in design and aesthetics. Our pieces are made all in-house. I like to create unique silhouettes on the body that can transition from the day to the evening. CJ: How do you choose what gemstones to work with? This depends on the mood of the collection and the gold or metal I’m working with. Our ‘ready to wear collections are set with diamonds for a more neutral and clean look. For the couture collection, I used padparadscha sapphire, paraiba tourmaline and Thai yellow sapphire. I just love the combination of pastels and neon tones together. CJ: Why did you start working with coconut shells? From sculptures to wearable jewellery pieces? The coconut shells are recycled, organically sourced and I was drawn to their feminine shape and form. I’ve always wanted to explore ideas outside something wearable. So when I created these object d’arts, I decided to set gemstones and materials nestled inside the shells to play with the concept that precious things should always be hidden, like the heart inside our bodies. These coconut shells are found in Amphawa, where my grandparents met each other, so I also wanted to commemorate their love.

CJ: Your flagship boutique store in Bangkok looks more like a contemporary gallery than a traditional jewellery store. I was instantly drawn to the material finishes of your display. Could you explain the concept behind this? We love to express our world in full form through subtle details. For the foam display cabinets, I wanted something soft and tactile that could protect the precious jewels and also was easy on the skin. We explored many materials and foam fabric seemed feasible and an exciting material to work with. The foam was made to look like cold, hard concrete which is a deliberate juxtaposition to the warm gold and preciousness of fine jewellery. There’s also a shock element when visitors realize the foam texture of the cabinet! CJ: Your latest collection Clues Sepper was created during the Covid-19 pandemic. How did this affect your creative process? I didn’t particularly enjoy designing in the confines of my own home because I felt limited. I wanted to express more but due to travel restrictions I couldn’t produce enough samples and tests. Being locked down at home in London, I felt like wearing something casual and practical, everytime I went to the groceries, I didn’t want to wear anything too sparkly. The design came to serve the right purpose as the collection was simple, practical and for everyday wear. It’s a collection you can sleep in or shower in! CJ: What is your favourite jewel you’ve designed? Hard to say, it’s like asking who’s your favourite child! I am proud of every piece, however, I’m particularly fond of my ring designs. I like how all of them can be stacked on top of each other.

CJ: What advice do you have for females starting in the industry? You need to believe in yourself and if you’re a jewellery designer, you must have a strong idea behind your design and brand. It should start organically and with a unique design. CJ: Can you tell us about the women, who inspire you the most? I think it was my grandmother Thanpuying Lersakdi. She was a strong, elegant and fun woman, who loved to dress up and host parties. She started a hotel business and quickly gained recognition as a businesswoman. She was the first female Minister of transport in Thailand. Exceedingly smart and modern for her age, she had such charisma and strong leadership, both in running the household and in her profession. CJ: Who is your favourite artist and how have they influenced your work? So many! I admire Richard Serra, the artist and sculptor. His work is so fierce, strong and impeccable. His use of materials has inspired my work, particularly his silhouettes. I love their shape and movement. CJ: What is next for Patcharavipa? We will keep growing organically and focus more on our online website as well as private sales. We hope to have our shops around the world, especially in London.

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United Precious Metal Refining, Inc. (UPMR) is the largest US-owned primary refiner and among the top three alloy manufacturers for the jewellery industry globally. Since 1988, they have been servicing both the pawn and jewellery industries. Recognized for their commitment to the environment and meticulous implementation of compliance procedures to ensure responsible sourcing, UPMR is proud to service tens of thousands of customers worldwide. UPMR’s unique corporate structure combines refining and analytical services, jewellery products, technical research and development, with unmatched customer service. As a PRIMARY REFINER, all metals are processed and refined to a purity of .9999 fine in-house at UPMR’s facility in Alden, NY. The scrap is recycled to make new jewellery products that are used by manufacturers around the world to make new jewellery. UPMR processes GOLD, SILVER, PLATINUM and PALLADIUM. They specialize in refining for the jewellery industry, processing everything from scrap to polishing sweeps. From the smallest karated scrap lot to the largest, their advanced technology provides their customers the maximum returns, with the most competitive charges, on karated and dental scrap, crucibles and slag, silver scrap, polishings/tort filters, filings and grindings, tools, carpet, sludge, floor and bench sweeps, and stone removal and frosting. UPMR offers numerous Settlement Options such as check/wire transfer, products, Fine Gold bars or coins and pool accounts. More than just a Refiner, UPMR is a global supplier of metals for the jewellery industry. UPMR’s products, including but not limited to solder, wire,

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Cover Story

THE

ULTIMATE Bell & Ross has always been passionate about military history, design and values. In its quest of excellence, the brand has made aviation, especially aeronautical instruments, its main specialty. Sharing the values of performance and precision, Bell & Ross supports elite units by designing watches that feature specific functions or celebrate special occasions and anniversaries. The brand is proud to see members of these forces and cutting-edge institutions wearing its watches today. To name a few, the anti-magnetic case of the Type Démineur made it safe to wear during mine-clearing operations. The Pilot Type Aéronavale - with its chronometer and notched bidirectional rotating bezel graduated for 60 minutes - was ideal for fighter pilots during their missions. The photoluminescent indexes and oversized numerals of the BR 03-92 GIGN, BR 01 RAID and BR 03-92 TORNADO echoed the need for day and night readability. With its multifunction movement, the BR 03 Type Aviation fulfills the requirements of French fighter pilots. Being chosen over the years by many air, land and naval forces is an incomparable recognition of the brand’s technical expertise and the quality of its watches, which are perfect for professional use. By participating in the design and manufacture of professional watches and by serving the most prestigious elite corps, Bell & Ross contributes to history. The year 2021 marks a new milestone for the brand…

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THE ULTIMATE PROFESSIONAL REFERENCE Bell & Ross has always been passionate about military history, design and values. In its quest of excellence, the brand has made aviation, especially aeronautical instruments, its main specialty. Sharing the values of performance and precision, Bell & Ross supports elite units by designing watches that feature specific functions or celebrate special occasions and anniversaries. The brand is proud to see members of these forces and cutting-edge institutions wearing its watches today.

oversized numerals of the BR 03-92 GIGN, BR 01 RAID and BR 03-92 TORNADO echoed the need for day and night readability. With its multifunction movement, the BR 03 Type Aviation fulfills the requirements of French fighter pilots. Being chosen over the years by many air, land and naval forces is an incomparable recognition of the brand’s technical expertise and the quality of its watches, which are perfect for professional use. By participating in the design and manufacture of professional watches and by serving the most prestigious elite corps, Bell & Ross contributes to history. The year 2021 marks a new milestone for the brand…

PROFESSIONAL REFERENCE To name a few, the anti-magnetic case of the Type Démineur made it safe to wear during mine-clearing operations. The Pilot Type Aéronavale - with its chronometer and notched bidirectional rotating bezel graduated for 60 minutes - was ideal for fighter pilots during their missions. The photoluminescent indexes and

1997 TYPE DEMINEUR

2007 TYPE AERONAVALE

2021 BR 03-94 PATROUILLE DE FRANCE

2011 BR 03-92 GIGN

2012 BR 03 TYPE AVIATION

BELL & ROSS EQUIPS THE PILOTS OF THE PATROUILLE DE FRANCE The reference brand in Aviation watches was chosen by the armée de l’Air et de l’Espace (French Air and Space Force) to become the official watchmaking partner of the patrouille de France. Patrouille de France is the French Air and Space Force’s official aerobatic display team, created in 1953. Its mission is to represent the French Air and Space force abroad, acting as an ambassador for French aviation and for France itself. Considered as one of the most precise and aesthetic acrobatic flying team in the world, the patrouille de France has flown around the world with grace and elegance for more than 67 years. Every year it continues to impress and move new generations of spectators. Comprising 9 pilots and

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35 engineers, the patrouille de France manages an annual agenda with a military precision approach. Its time is split between winter, which is dedicated to training, and summer which is spent demonstrating at air shows. It traditionally opens the Bastille Day parade in Paris, with nine Alpha Jets. Bell & Ross is honored to raise the patrouille de France insignia amongst its professional accolades. The professional instrument that Bell & Ross has designed for the patrouille de France prove its ability to meet very specific needs.

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official watchmaking partner of the patrouille de France. Patrouille de France is the French Air and Space Force’s official aerobatic display team, created in 1953. Its mission is to represent the French Air and Space force abroad, acting as an ambassador for French aviation and for France itself. Considered as one of the most precise and aesthetic acrobatic flying team in the world, the patrouille de France has flown around the world with grace and elegance for more than 67 years. Every year it continues to impress and move new generations of spectators.

Its time is split between winter, which is dedicated to training, and summer which is spent demonstrating at air shows. It traditionally opens the Bastille Day parade in Paris, with nine Alpha Jets. Bell & Ross is honored to raise the patrouille de France insignia amongst its professional accolades. The professional instrument that Bell & Ross has designed for the patrouille de France prove its ability to meet very specific needs.

A CHRONO DESIGNED FOR EXTREME FLIGHT

its ability to tackle every aspect of a situation. The gold of the emblem’s background is a color widely used in military insignia. The nine jet silhouettes evoke nine Fouga Magister (former patrouille de France’s aircraft before the Alpha jet) and represent their signature aerial display formation also known as the “Concorde”.

depicts the values embodied by the pilots that are accuracy, reliability, discipline, control along with solidarity and humility. In partnering the patrouille de France, Bell & Ross associates itself with these values, and join them as an ambassador for excellence in French aviation. The patrouille de France logo is printed at the bottom of the dial and also engraved on the case back.

AN EMBLEMATIC WATCH

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The armed forces’ requirements and specific demands pushed manufacturers to go even further regarding reliability, readability and functionality.

Produced in 500 pieces, this limited-edition is made available to the public. The dial of the BR 03-94 PATROUILLE DE FRANCE proudly and elegantly bears the patrouille de France insignia.

Each parameter – case diameter, special functions, waterresistance, day and night readability, legible indexes, oversized numerals, precision, autonomy, shock and temperature resistance, anti-magnetic cases, rotating bezels— becomes a key factor when a military institution chooses a watch.

The circle represents the cohesion of the operational unit and its ability to tackle every aspect of a situation. The gold of the emblem’s background is a color widely used in military insignia.

The life as a military or civilian pilot is punctuated by time. During aerial shows, the pilots travel at speeds of between 300 and 800 kilometers per hour and are spaced just two to three meters apart. At these speeds, the slightest error coul be fatal. Every second is critical to the pilots. Time is a crucial factor in allowing maneuvers to be executed flawlessly in complete safety. Their watch is the essential tool for piloting and mastering this millimetric time.

The nine jet silhouettes evoke nine Fouga Magister (former patrouille de France’s aircraft before the Alpha jet) and represent their signature aerial display formation also known as the “Concorde”.

Bell & Ross worked closely with the pilots and designed a chronograph which is perfectly adapted to their operational needs, the BR 03-94 PATROUILLE DE FRANCE.

More than just a logo, this emblem is highly symbolic and depicts the values embodied by the pilots that are accuracy, reliability, discipline, control along with solidarity and humility. In partnering the patrouille de France, Bell & Ross associates itself with these values, and join them as an ambassador for excellence in French aviation. The patrouille de France logo is printed

The tricolor banner which wraps the logo symbolizes the French colored smoke and acrobatic evolutions of the flying team, “ambassador” of the French Air and Space Force.

The reference brand in Aviation watches was chosen by the armée de l’Air et de l’Espace (French Air and Space Force) to become the official watchmaking partner of the patrouille de France.

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BR 03-94 PATROUILLE DE FRANCE

500 Limited edition

BRBR03-94 PATROUILLE DE FRANCE 03-94 PATROUILLE DE FRANCE 500 LIMITED EDITION 500 Limited edition

REF. BR0394-PAF1-CE/SRB Movement: calibre BR-CAL.301. Automatic mechanical.

REF. BR0394-PAF1-CE/SRB

Crystal: sapphire with anti-reflective coating.

Functions: hours, minutes, small seconds at 3 o’clock and date. Chronograph: 30-minute counter at 9 o’clock, central Movement: calibre BR-CAL.301. Automatic mechanical. chronograph seconds. Tachymeter scale on the flange.

Water-resistance: 100 metres. Crystal: sapphire with anti-reflective coating.

Functions: hours, minutes, small seconds at 3 o’clock and Case: 42 mm in width. Matt black ceramic. Bi-directional rotating date. Chronograph: 30-minute counter at 9 o’clock, central black ceramic bezel with 60-second scale.

Water-resistance: 100 metres. Straps: black rubber and ultra-resilient black synthetic fabric.

chronograph seconds. Tachymeter scale on the flange.

Dial: blue. Patrouille de France logo at 6 o’clock. Numerals and

painted Super-LumiNova®. Metal skeletonised SuperCase: 42 mm indices in width. Mattin black ceramic. Bi-directional rotating LumiNova®-filled hour and minute hands.

Buckle: pin. Steel with black PVD (Physical Vapor Deposition) finish. : black rubber and ultra-resilient black synthetic fabric. Straps

black ceramic bezel with 60-second scale.

Dial: blue. Patrouille de France logo at 6 o’clock. Numerals and indices painted in Super-LumiNova®. Metal skeletonised SuperLumiNova®-filled hour and minute hands.

Buckle: pin. Steel with black PVD (Physical Vapor Deposition)

finish.

PR CONTACTS: www.bellross.com/PR-CONTACTS.pdf

@BELLROSSWATCHES | #bellross #bellandross #bellrosswatches |

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WWW.CARMENCO.COM • TOLL FREE 1-(888) 825-0527

Karen Simmons

A MEASURING TOOL FOR ELITE

Karen Simmons is a Graduate Gemologist (GIA), The Gem Gallerie proprietor and an author of nine books, including: Buying Diamonds for Pleasure and Profit and award winning Chicken Soup for the Soul, which she PILOTS co-authored with Jack Canfield. Find more details about diamond S.P.A.R.K.L.E.™ in Perfectly Clear, which shares more information about Canadian diamond history and the true value of diamonds.

Bell & Ross has created both an emblematic and functional watch that meets the specific requirements of patrouille de France pilots: the BR 03-94 PATROUILLE DE FRANCE.

Joelle Litt

When on their mission, time measurement is the determining parameter. As an essential tool in aerial navigation for measuring short time periods, the chronograph is the main complication of aviation. It is equipped with a bi-directional bezel with a 60-minute scale to mark intervals in time.

The case for the new BR 03 PATROUILLE DE FRANCE is made of high-tech Having a big imagination since childhood, Joelle’s styling career has been a natural fit and a constant Synchronization is fundamental for these pilots especially when, they chain ceramic. This material holds a privileged position in the aerospace sector, evolution of creativity. Clients include Ria Mae, Future Hendrix, Priyanka Chopra, Joffrey Lupul, and together several scenes with 2, 4, 6 or 8 jets. Their safety and quality of the with uses including the manufacture of parts subject to high temperatures, publications Elle Quebec, TIME Magazine, Sharp Magazine, Clin D’Oeil and Canadian Jeweller! Find info on show rely on that. Having generally, eight pilots sometimes nine flying as exposure to acids, corrosion, and erosion. It is also found in the design of Joelle at joellelitt.com. one at over 600km/h, subjected to accelerations exceeding 6g, precision heat shields and noses for rockets. Almost as tough as a diamond, ceramic must be absolute. is extremely hardwearing and has an unchanging color as it is dyed in the mass. It is also lighter than steel, hypoallergenic and has thermal control It is the same for their watches. Thought for an optimal readability of the properties, which increase the wearer’s comfort. pilot while flying, the chronograph seconds hand features in the centre of the dial which is the most important time measurement tool. The BR 03-94 PATROUILLE DE FRANCE houses a mechanical chronograph movement with automatic winding which offers tried-and-tested reliability. Not quartz only is he VP and jewellery specialist at Dupuis Auctioneers in Toronto, but Duncan Parker is also viceAvailable to the public, an identical limited to 100 pieces edition verpresident of The Canadian Gemmological Association and past president of Jewellers Vigilance Canada. sion of this watch will outfit the patrouille de France flying team. An educator in gemmology and jewellery, Parker has worked in the industry for over 25 years. If anyone is qualified to be our gemmology columnist, it’s him.

Duncan Parker

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JCK ISSUE 2017

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News

TOURNEAU OPENS ALL-NEW

LANDMARK STORE A

fter three years of planning and nearly 18 months of exhaustive yet highly sensational construction, Tourneau and Bucherer are thrilled to showcase the highly unique American flagship store in the heart of New York City’s most vibrant area. Located at 12 East 57th Street, the home of the legendary Tourneau TimeMachine store, the breathtaking new retail delight is a three-story tall almost 19,000 square foot expanse that beautifully utilizes natural light and introduces captivating custom designs, seating areas, art installations and more. The new emporium has been in the works since Swissborn Bucherer purchased American-born Tourneau in 2018. With more than 100 years each of offering unparalleled service and products, these two brands combined were destined to bring watch lovers a powerhouse concept to continually surprise and intrigue visitors. The Bucherer 1888 flagship’s opening marks one of the most immersive experiences into horology in New York City. The Tourneau/Bucherer store spans an incredible 18,379 square feet and is purposefully designed to offer customers a distinctive, inviting and exciting environment that is nearly 100 percent unique. In fact. Bucherer worked closely with all of its brand partners to create specialized displays and product selection. Each of the nearly 40 brands followed a new design concept ensuring that customers will see something different in the new TimeMachine than they will in any other store around the world. The cohesive look lays the groundwork for this hybrid store concept where Swiss hospitality and thoughtful presentations are key.

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With a wall of windows on the façade allowing outside light inside, the boutique is bright, open and airy and its lounge-like concept allows for comfortable interaction. While the new store’s exterior will no longer carry the Tourneau name, in favour of Bucherer 1888, a state-of-the-art projection system can display the time, clocks or other customizable content. Inside, the entire colour scheme consists of whites, warm neutrals and dark hues. Marble, stone, wood and metal coexist in a cohesive and beautiful expression of art and elegance. Even the light fixtures, which include crystal chandeliers and modernistic pendant pieces, are custom-made and highly eye-catching. Gone are the typical glass counters and in their place are accoutrements such as a 20-foot-long artisan-made marble table, thoughtfully designed sitting areas and three separate bars (one on each level), and an impressive selection of wines in partnership with Sotheby’s. The introduction of Swiss hospitality will be a key theme for customers throughout the new store experience. Additionally, there will be curated art exhibits, with gallery installations intermingled throughout the store. The art on display will rotate on a regular basis so there is always something new to discover. For the grand opening, there is even a special exhibition that brings together a host of fine works from New York artists. Instore events, highlighted cultural happenings and other creative and interactive experiences are planned, as well.

“Tourneau has always made us proud since we acquired the company in early 2018,” says Guido Zumbühl, CEO of Bucherer Group. “With one common goal in mind pleasing and surprising our customers - we have planned the new flagship Boutique in a way to take visitors through an engaging and lively experience. The idea is to showcase the fascinating universe of watches and luxury jewelry in a hybrid atmosphere that is unlike anything anyway in the world. This truly unique boutique marks the fusion of our companies, becoming finally one under the Bucherer brand.”

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“Our heart and soul is in New York City. This is our flagship and it is the engine that drives the car,” says Ira Melnitsky, CEO of Tourneau LLC and President of Bucherer USA. “This is one of the most exciting accomplishments of my career without question. The entire store is intended to be a careful curation from start to finish. We couldn’t have done it either without the support of all of our brand partners and our parent company in Switzerland.”

The Bucherer store also boasts some important firsts. For instance, the service center and its watchmakers are on full display in an expansive area on the concourse level. Also on the top floor: a dedicated lounge and display area devoted to the Bucherer Fine Jewellery collections. This marks the first time the magnificent jewelry will be available in America. Bucherer has been creating exquisite jewels since its inception, including affordable contemporary pieces, as well as exotic one-of-a-kind masterpieces that boast rare and exceptional gemstones. In fact, for the New York opening, Bucherer is releasing several exceptional pieces that are New York exclusives. Among them: a series of one-of-a-kind Fleur des Alpes rings each set with a different 7- or 8-carat center stone; a Ladybirds Stars of America series (three pieces) of statement rings set with what the brand calls Big City Lights diamonds, Big Apple Red rubies and Hudson Blue sapphires. Also making its debut at Bucherer for the first time in America is the Bucherer BLUE collection of exclusive collaboration timepieces made with partner brands. For this collection, Bucherer works with partner watch brands to create exclusive limited-edition pieces that incorporate the brand’s signature blue color. For the launch of the store, approximately eight new BLUE collaborations will make their debut and two will be exclusive to the U.S. market. Bucherer BLUE is branching out now, as well, to other categories. In fact, on the ground level of the New York store, the brand’s most recent venture will be on display: a Bucherer BLUE Harley Davidson. With this new immersive open-concept experience, Bucherer is also being incredibly selective in terms of product, showcasing only the most relevant and coveted pieces from each brand to ensure a destination shopping experience. Its highly successful Certified Pre-Owned business, which lends itself splendidly to the contemporary lounge atmosphere, plays an invaluable role. For the grand opening, specially sourced exceptional pieces will make their debut at the TimeMachine for the first time. Throughout the next two years, all of the 30-plus Tourneau stores across America will be renamed Bucherer and entirely rebranded. An innovative - teaser campaign is being launched that features the hybrid logo of both Tourneau and Bucherer with the eight letters of one name transferring and morphing into the other name to spread the message that Bucherer and Tourneau are now one, with the same codes of trust, integrity and honesty. The brand is also launching an exhilarating main launch campaign in the fall entitled “Where will time take you?”

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Tiffany & Co. Introduces The “ABOUT LOVE” Marketing campaign Starring Beyoncé And Jay-Z “Love is the diamond that the jewellery and artwork adorn.” The Carters Tiffany & Co. introduced right now that powerhouse couple Beyoncé and JAY-Z will star in its newest marketing campaign celebrating fashionable love. Synonymous with the world’s biggest love tales since 1837, Tiffany’s debut of “ABOUT LOVE” marks the newest evolution of the luxurious jeweler’s new inventive route. The marketing campaign is the results of shut collaboration and a shared imaginative and prescient between each the Carters and Tiffany & Co. “Beyoncé and JAY-Z are the epitome of the trendy love story. As a model that has at all times stood for love, power, and self-expression, we couldn’t consider a extra iconic couple that higher represents Tiffany’s values. We’re honored to have the Carters as part of the Tiffany household.” – Alexandre Arnault, Government Vice President of Product & Communications.

Tiffany bought the tough diamond in 1878, solidifying the model’s fame as a diamond authority. Home icons together with designs from Jean Schlumberger and the Tiffany T assortment are additionally featured all through. Most notably, JAY-Z wears Jean Schlumberger’s legendary Chicken on a Rock brooch, reconstructed as a pair of one-of-a-kind cuff hyperlinks. Jean Schlumberger was finest recognized for dressing excessive society’s elite within the Sixties and ’70s, so it’s acceptable that his unmistakable designs dwell out his legacy on one in every of right now’s biggest inventive forces. A movie by acclaimed director Emmanuel Adjei has additionally been created and contains a musical efficiency of the traditional tune “Moon River.” Made well-known within the 1961 movie Breakfast at Tiffany’s, the enduring tune is reimagined with vocals by Beyoncé, captured by JAY-Z on a Tremendous 8 digital camera. The couple chosen the Orum Home in Los Angeles to function the setting for the movie, through which nostalgic flashbacks are interwoven with cinematic, dreamlike visuals. Basquiat’s Equals Pi seems as soon as once more as a standard Tiffany Blue® thread all through the narrative. The accompanying “ABOUT LOVE” print marketing campaign was shot by Mason Poole and styled by June Ambrose and Marni Senofonte.

For the primary time, the couple has appeared in a marketing campaign collectively, “ABOUT LOVE” is an exploration of connection and vulnerability. The Carters’ love story is illuminated by the enduring Tiffany Diamond and set in opposition to the backdrop of Jean-Michel Basquiat’s Equals Pi (1982).* As a part of a personal assortment from its creation till now, this marketing campaign marks the murals’s first public look, propelling Tiffany’s long-standing custom of working with New York creatives ahead. Ushering in a brand new model identification, this marketing campaign embodies the great thing about love by time and all its various aspects, forging a brand new imaginative and prescient of affection right now.

“ABOUT LOVE” displays Tiffany’s continued help of underrepresented communities. As part of the home’s partnership with the Carters, Tiffany & Co. is proud to pledge a USD $2 million dedication in the direction of scholarship and internship applications for Traditionally Black Schools and Universities (HBCUs). Further particulars on this initiative are forthcoming.

Worn in a marketing campaign for the primary time in historical past, the Tiffany Diamond weighs 128.54 carats and boasts an unprecedented 82 aspects. Seen on Beyoncé all through “ABOUT LOVE” it’s thought of among the many most necessary gemstone discoveries of the nineteenth century. Unearthed in 1877 within the Kimberley Mines of South Africa, founder Charles Lewis

“ABOUT LOVE” launches globally in print on September 2. The accompanying movie will launch on Tiffany.com on September 15 and will likely be amplified by international media activations. The marketing campaign will additional unfold later this 12 months with extra movies created by acclaimed director Dikayl Rimmasch and second unit director, Derek Milton.

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ANNAMARIA CAMMILLI, THE NEW 2021 COLLECTIONS 60

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nique and different from each other, but always consistent with a recognizable style: Cammilli creations tell a story of craftsmanship and meticulous attention to detail, strictly 100% Made in Italy. The extraordinary volumes, 8 different colors of gold and the special Aetherna gold finish are the common thread that binds a constantly evolving design to a timeless and contemporary style. A strong identity that does not betray itself, but continues to renew itself through the minimal lines of Velaa, or the expansion of the product range to collections with more important stones, such as Velaa Royale with diamonds up to a carat, up to Les Petites, the brand-new dynamic and playful collections designed for the youngest.

VELAA: the new creative concept by Cammilli

Linear design, increasingly large and enveloping volumes for unexpectedly light creations: the new Velaa family is the result of Cammilli long-standing specialization and continuous research in the name of an unmistakable contemporaneity. Born in 2020 as an extension of the Dune series, as evidenced by its original name “Dune Velaa”, Velaa soon breaks away from its original matrix and becomes synonymous with a new creative concept that includes multiple variants: Velaa, Velaa star, Velaa pavé, Velaa color, Velaa Royale and soon also Velaa enamel. No longer a variation of Dune, but a real family of creations united by unique characteristics completing Cammilli creative message, while showing an unmistakable continuity with the past. The characteristic irregular design of the Dune series, turns in Velaa into a repetition of uncluttered and essential lines that generates unprecedented volumes thanks to an elegant play between the thin gold ribbons and the space that crosses them, without affecting the weight of the jewels. In this new creative concept, air is the key element that helps to define spaces and shapes, giving lightness to the pieces. The pronounced three-dimensionality of the creations is accentuated by the characteristic play of light of the Cammilli finish, a precious alternation of shiny and velvety gold surfaces that give the jewels an iridescent appearance.

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VELAA STAR Large volumes and essential design are the distinctive traits of this series. The extraordinary three-dimensionality of the Velaa Star creations comes from the original interplay between the golden waves and the space that crosses them, in a succession of uncluttered and sinuous lines that simplify the irregular features of Dune and amplify its volumes, maintaining the characteristic shiny and velvety finish. A single diamond placed in the center enhances the pleasant wavy geometry of this series.

VELAA The lines of the Dune series become more regular and the diamonds more important in this line with an eclectic and contemporary style. The wide pendants and the elongated earrings play on the repetition of the same geometric shape, emanating an almost hypnotic charm. The unmistakable shapes of the Velaa rings are surrounded by soft gold movements, recalling the desert dunes gently smoothed out by the winds. The shiny edges enhance the special velvety finish for a contrast that catches everyone’s eye.

VELAA PAVÉ The pronounced volumes and minimal shapes characteristic of the Velaa series meet sparkling lines of pavé that fit into the wavy movements of these creations, making them even brighter. The distinctive alternation of shiny and velvety surfaces enhances the depth of the shapes, giving life to an iridescent play of light and shadow.

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VELAA COLOR On the occasion of Vicenzaoro, Cammilli will present a preview of the new Velaa Color line: the minimal design of Velaa meets the lively shades of rubies, sapphires, emeralds and diamonds of different colors. A wide variety of color combinations that play on the combination of bright precious stones and the characteristic velvety finish of the Maison, bringing out the originality of a sculptural design.

Larger stones for an even brighter effect: Cammilli expands its range of products with the introduction of design solitaires with diamonds up to one carat. The solitaire is given only once in a lifetime. For all the other moments that you want to remember forever there are the new proposals by Cammilli, which combine an important stone with an original design, characterized by accentuated volumes and uncluttered lines. VELAA ROYALE Velaa Royale is the series that interprets one of the most precious and desired pieces of jewellery in an unconventional style: the solitaire. This series stands for an extraordinary threedimensionality that makes design the absolute protagonist of the collection. An original design, whose essential shapes, enhanced by the alternation between shiny and velvety gold surfaces, surround a single precious diamond. Brand-new shapes that meet the magic of a unique jewel, destined to eternalize a special moment.

REGINA RING The Regina series is now enriched by a ring with an unmistakably contemporary design: The fluid and sinuous shapes typical of this collection envelop an even more precious diamond, enhancing its sculptural curves.

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DUNE ASOLO Three new pieces expand the Dune Assolo collection, whose essential geometry becomes lively thanks to a playful spiral that frames and enhances the diamond enclosed within. Easy to wear, these jewels are perfect for those who love to stand out with sobriety.

LE PETITES

Cammilli proposes in 2021 LES PETITES: a new line of small, versatile and playful creations for everyday wear. Dedicated to the youngest, they are ideal for giving a touch of originality to a dynamic and casual look.

DESERT ROSE The thin gold ribbons of Essential intertwine in a playful spiral, creating harmonious rounded forms that resemble a stylised flower. Desert Rose encapsulates all the simplicity of Dune, combined with the charm of a delicate flower. A collection with a vibrant and discreet design, for those who want to add a touch of style to their everyday look.

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Last Word

Tirisi

Collection Milano Sweeties

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