CJ Spring – Summer 2019 by Canadian Jeweller Magazine

The independent voice for the industry since 1879

Canadian Jeweller Magazine SPRING - SUMMER JCK 2019 ISSUE

THE

ICONIC AIKON

AUTOMATIC

42709013 | 920 YONGE STREET SUITE 608 TORONTO ONTARIO M4W 3C7 / $25

BY MAURICE LACROIX

MONACO JEWELLERS

Interview with George Kehyeyan

GIA UPDATES

New changes for man-made diamonds

AG E N T M

T H E O F F I C I A L WATC H O F T H E M E N I N B L AC K

Best Bargains For the best show prices in North America, visit us at booth 1525 at the AGTA Show Las Vegas, Las Vegas Convention Center May 30- June 03, 2019. Package 457: 10kt. Y/W. Gold 6x4mm Genuine

Gemstone and Diamond Rings, set with 0.60 cts of Gemstone and 0.05cts of Diamonds. a. Ruby, b. Sapphire, c. Emerald. a.

Your choice

US $150/ea.

Package 503: 14kt. Gold Genuine Gemstone and Diamond Earrings. Set with 2 (6x4mm) gemstones and 2 diamonds.

Package 601: 10kt. W. Gold Pendants set with a 7x5mm Gemstone 0.80cts and 8 Diamonds 0.04cts. Shown here in Tanzanite.

Your choice US $50/pr.

Your choice US $150/pc.

Package 702: 10/14kt. Gold Nose Pins, set with 2mm Pink, White, & Blue Sapphire, Ruby, Tsavorite etc.

(available in other gemstones)

Package 725: 10/14kt. Y/W. Fresh Water Pearl and Diamond Pendants.

Package 906: Sterling Silver 7x5mm Genuine Gemstone Earrings (approx 1.5cts of gems). c. Smoky Quartz, d. Peridot, e. Rutilated Quartz, f. Blue Topaz, g. Garnet, h. Amethyst. c.

All 7 pairs for US $140

Your choice

(Your choice $25/pr.)

Package 966: 14kt. Gold Handmade Geode Earrings accented with/out Sapphires.

All 6 Nose Pins for US $75 (as low as $12.50/ea.)

(available in other gemstones)

All 6 pairs $40 (Your choice $7.50/pr.) (available in other gemstones)

US $15/pc.

Package 930: 14kt. Y/W. Gold handmade Genuine Gemstone 5mm cascading drop Earrings. Set with over 5cts of semi-precious Gemstones.

We now carry entire birthstone sets with displays for your store’s counter top convenience from our regular product line, Available in various sizes and styles.

Your choice US $150/pr. and up We carry a vast assortment of Genuine Gemstones everything from Amethyst to Zoisite. Please call us for inquiries.

Starting From

$200

for 12 Pairs of 14kt. Gold 3mm Gemstone Earrings, including Display.

Starting from US $150/pr.

Do you use social media for your business? Do you want to know how? Get your FREE USB key loaded with more than 1000 images of our best selling products and important articles on how to use social media.

Proud to be serving you with exceptional service and quality for over 27 years! Price subject to change with metal and currency fluctuations. Standard shipping rates apply starting at $35 for Express Post and $60/lb for Fedex.

We use AGTA classification “F” lead-glass filled Rubies in our products.

Best Bargains

Please Visit us at the following Shows 2019

SHOW

1. Las Vegas 2. Toronto 3. Toronto 4. Edmonton

DATE

BOOTH

May 30- Jun 03/19 1525 Aug 11-13/19 TBA Aug 11-13/19 2701 Aug 17-19/19 TBA

VENUE

Las Vegas Convention Center The International Center, 6900 Airport Rd. Mode Show, Delta Hotels, Dixon Rd. Shaw Conference Centre

27 Queen St. East, Suite 202 FOR MORE PRODUCTS VISIT OUR WEBSITE Toronto, ON, M5C 2M6, Canada www.bbjw.com T: F:

1.416.214.2582 1.416.214.4626

info@bbjw.com 1.800.661.4871

Grand Opening! Best Bargains has moved to better serve you. Come visit and join us all week July 2nd - 7th, 2019 to celebrate our Grand Opening with cake, coffee and to take a peek at our new products! Our new location is conveniently located at

27 Queen Street East, Unit 202!

Best Bargains is a multi-award winning jewellery manufacturing company with more than 27 years of experience. Known for our low prices, quality gemstones and customer satisfaction we have assisted more than 30,000 small businesses globally with their merchandising needs. Our product and quality stand alone. Achieve great reviews from your clients and an excellent return on investment! We will be launching our brand new website on July 2nd, visit www.bbjw.com for more information. Our close out, sterling silver and e-commerce fulfillment centre has been moved to a new location. Available by appointment only.

Best Bargains

INFO@KINGSMENLTD.COM

TOLL FREE: 1.855.631.8380

Made in France

INFO@KINGSMENLTD.COM

TOLL FREE: 1.855.631.8380

‫נס״ ד‬

Spring - Summer 2019

The independent voice for the industry since 1879

Canadian Jeweller Magazine Magazine Canadian Jeweller

JCK ISSUE 2017

The independent voice for the industry since 1879

ESTABLISHED 1879

ESTA BLISHED 1879

Vol. 140 / No. 02

Contributors

Vol. 138 / No. 02

Dean Handspiker Editorial OBoard LIVIER

Richard Rooney Gino DeVuono F E L I C I O Publisher / olivier@canadianjeweller.com Bogart’s Jewellery Specialty Watch Resource

C AY L A R A MEY

Managing Editor / cayla@thergmgroup.net

Editorial Assistant / corrina@thergmgroup.net C O RBedos R I N A M O S CJoe A Goncalves Beth Saunders Jean-Christophe Director / scott@rivegauchemedia.com S C O T T J O R D A N Canadian Jewellery Group TimeArtCentral Birks, President & CEO DA N IELL A V IZ Z A R I

Graphic Designer / daniella@thergmgroup.net

Steve Turac Marco Miserendino Haigo Derian Dwane, Breanne Forbes, LarryTurac Johnson, John Lamont, S ChristineItalienne Luxury Group Inc. P.M. Inc. L’Oro Jewellery C O N T R I B U T O RBijouterie Shawna Lee, Joelle Litt, Mark Lutley, Duncan Parker, Karen Simmons SALES

OLIVIER FELICIO Founder and Thoughtsmith / olivier@canadianjeweller.com Advertising Sales Creator / andrew@thergmgroup.net ANDREW MILLER Content tel: 416-203-7900 x6107 / email: olivier@canadianjeweller.com OLI V IER FELICIO

MARCELO RAMOS Design & Art Director / marcelo@thergmgroup.net GuruSales / karl@rivegauchemedia.com KARL Advertising E D IDELGADILLO T E M A R T I N S Web tel: 416-203-7900 x6112 // matias@thergmgroup.net email: edite@thergmgroup.net Coordinator MATIAS REDONDO Marketig

920 Yonge Street, Suite 610, Toronto, Ontario M4W 3C7 H E A D O F F I C E Anne Neumann, Steven B ,Manj Gill, Mike Lawlor, Moshe Lerner CONTRIBUTORS tel: 416-203-7900 fax: 416-703-6392

SALES Advertising Sales M E L A N I E S E T H Controller & Operations / melanie@rivegauchemedia.com tel: 416.203.7900 x 6107 / email: olivier@canadianjeweller.com OLIVIER FELICIO L U C Y H O L D E N General Customer Care Manager / lucy@thergmgroup.net M O N T R E A L OSALES FFICE

Vice President of Design – Product & Store Development As Vice President of Design – Product & Store Development, Dean advances INDOCHINO’s custom menswear lines and exceptional showroom experience. His 25 years in international apparel include pivotal roles with Club Monaco, Esprit and Bata Shoes where he sharpened his expertise in visual direction, retail marketing, product design and retail operations. Dean is responsible for the overall vision, look and feel of INDOCHINO’s product and retail business. He sets INDOCHINO on the path to success by establishing the inspiration and design of our product lines and spearheading our real–estate and retail expansion strategies.

920 Yonge Street, Suite 608, Toronto, Ontario M4W 3C7 tel: 514-381-5196 tel: 416.203.7900 fax: 416.709.6392

LUCY HOLDEN General Customer Care Manager / lucy@thergmgroup.net MONTREAL OFFICE tel: 514.381.5196

SUBSCRIPTION RATES

Canada — one year, $50; two years, $85; three years $120. United States — one year, US$205. Foreign — one year US$205 (Subscriptions include Buyers’ Guide issues.) plus applicable taxes. Single copies — $25; Buyers’ Guide $40. Bulk rate (Canada only, for six orSUBSCRIPTION more subscriptions) — $17.50 per subscription per year. RATES Canada — one year, $50; two years, $85; three years $120. United States — one year, US$205. Foreign — one year US$205 CHANGE OF ADDRESS (Subscriptions include Buyers’ Guide issues.) plus applicable taxes. Single copies — $25; Buyers’ Guide $40. email: circulation@canadianjeweller.com telephone: 416-203-7900 fax: Bulk rate (Canada only, for six or more subscriptions) — $17.50 per subscription per416-703-6392 year.

or send your cover label and new address to Canadian Jeweller 920 Yonge St., Suite 608, Toronto, ON. M4W 3C7 CHANGE OF ADDRESS

PUBLISHED BYtelephone: THE RGM GROUP email: circulation@canadianjeweller.com 416-203-7900 fax: 416-703-6392

Canada Post Canadian PublicationsorMail Product Agreement 40678000. publisher does assume responsibility for the contents of any adversend Sales your cover label and new address No. to Canadian Jeweller The 920 Yonge St., Suite 610, not Toronto, ON. M4W 3C7 tisement; any and all representations or warranties made in such advertising are those of the advertiser and not of the publisher. The publisher is not liable to BY THE any advertiser for any misprints in advertising not the fault of the PUBLISHED publisher and in RGM suchGROUP an event the limit of the publisher’s liability shall not exceed the amount ofCanada the publisher’s charge for such portionNo. of this publication may be reproduced, all or in part, written permission Post Canadian Publications Mail advertising. Sales Product No Agreement 40678000. The publisher does not assume in responsibility for thewithout contentsthe of express any advertisement; any and all of representations warranties Jeweller made in such advertising are thosetoofreview the advertiser and not of the publisher. The publisher is not liableunder to anythe advertiser for conditions: any misprints all in material adverthe publisher.orCanadian magazine is pleased unsolicited submissions for editorial consideration following tising not thefor fault of the publisher and in such an event the limit of the publisher’s liability shall exceed theoramount the publisher’s chargebe forused such advertising. No portion of this publisubmitted editorial consideration (photographs, illustrations, written text in not electronic hard of copy format) may by Canadian Jeweller and its af cation may be reproduced, in all or in part, without the express written permission of the publisher. Canadian Jeweller magazine is pleased to review unsolicited submissions for editoliates for editorial purposes in any media (whether printed, electronic, internet, disc, etc.) without the consent of, or the payment of compensation to, the party rial consideration under the following conditions: all material submitted for editorial consideration (photographs, illustrations, written text in electronic or hard copy format) may be used by providing such material. Please direct submissions the (whether Editor, Canadian Jeweller. Return Gauche 920 Yonge Canadian Jeweller and its affiliates for editorial purposes in anytomedia printed, electronic, internet, disc, undeliverable etc.) without the items consenttoof,Rive or the paymentMedia, of compensation to, theSt., par-Ste. Toronto, Canadaitems M5Rto3K4. ty providing such material. Please direct submissions to the Editor, Canadian610, Jeweller. Return ON undeliverable Rive Gauche Media, 920 Yonge St., Ste. 610, Toronto, ON Canada M5R 3K4.

E 2017

CANADIANJEWELLER.COM

S P R I N G/SU M M E R J C K 2019 I S SU E

Tyson Roset Tyson Roset was raised in retail jewellery and sold his first engagement ring at age 16. Tyson started the wholesale business in Montreal in 2006 with a niche inventory of ideal-cut Canadian Diamonds. With a focus on customer service, Roset Diamond continues expansion in services for Diamonds, Gemstones, Design & Education. To Tyson, “Romance is our business and we love what we do.”

NEW LOOK | NEW VENUE | NEW EXPERIENCE

Friday, May 31 – Monday, June 3, 2019 P R E M I E R D E S T I N AT I O N TO D I S C O V E R W H AT ’ S N E W AND NEXT IN THE FINE JEWELRY MARKET SANDS EXPO & THE VENETIAN, LAS VEGAS R E G I S T E R TO DAY AT J C K L A S V E G A S 2 0 1 9. C O M

WEDNESDAY, MAY 29 –

THURSDAY, MAY 30 –

MONDAY, JUNE 3, 2019

BY INVITATION ONLY MAY 29 – 30

SANDS EXPO & THE VENETIAN, LV

THE VENETIAN, LV

LEVEL 1

LEVEL 3

LEVEL 2

@JCKEVENTS

#JCKLASVEGAS

32 Departments, Features & Columns

38 26

Contents 18 EDITOR’S LETTER Traffic isn’t so bad when it’s makes you Money 20 TRADESHOWS A look at the upcoming events and tradeshows

46 JCK PREVIEW Bright lights, big ice!

62 READY MOUNTS Old School Rules Still Apply

22 PRODUCT SHOWCASE Products from the hottest brands

52 #TRENDING GIA’s Retailer Support Program

64 SPONSOR CONTENT 100% Recycled Gold

26 STYLE Summer time vives

54 M.I.B. Back in Black

68 CJ JEWELS PROFILE New Ways Old Values

32 SPONSOR CONTENT Gia’s deep look into fancy punk diamonds

56 ASK A JEWELLER Zaed Kilani of Kilani Jewellery

70 LAST WORD Make a Statement

38 BASELWORLD REVIEW 2019 Out of this world

42 RETAIL PROFILE Monaco Jewellery

CANADIANJEWELLER.COM

S P R I N G/SU M M E R J C K 2019 I S SU E

WWW.CARMENCO.COM â&#x20AC;¢ TOLL FREE 1-(888) 825-0527

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These are tough decisions. Store ? g Closin

Going out of Busin ess?

Editor’s Letter

Retirement?

Traffic isn’t so bad when it makes you Money Olivier Felicio, Editor-in-Chief Getting people to visit your website isn’t easy, it also isn’t cheap. The bottom line is simple, clicks cost money. Unique visitors, impressions, social media influencers, all of those cost money. Of course, there are numerous ways to get more out of your online advertising budget, but if you want to be certain you’re always driving a return on your investments, there are some fundamentals to turn more site visitors into customers: Pop-ups over the years have not got the best rap, but with the right message and timing, Pop-ups can be an amazing tool for pulling in site traffic. Thus turning their interests into relevant and continuous engagement. Conversion rate optimization. It’s the practice of improving the conversion rate of your advertising efforts by increasing the likelihood of visitors taking a certain action that brings them closer to becoming a customer. CRO (or at least elements of it) is sometimes also referred to as marketing optimization, website optimization, landing page optimization (LPO), growth hacking, optimization and testing, customer experience (CX), usability (UX) or marketing experimentation.

We can help . Silverman’s Consultants have delivered sales strategy, direction, and solutions to jewellery stores of every size. Whether you’d like a transitional plan, retirement strategy, or a total liquidation, Silverman Chapman & Reese has the custom-made solution to create your successful sale event.

Give us a call to discuss your options.

Saskatoon & Toronto | 1-888-955-1069 office@silvermancanada.com www. silvermancanada.com

CANADIANJEWELLER.COM

S P R I N G/SU M M E R J C K 2019 I S SU E

THE TRUE MARK OF CANADIAN AUTHENTICITY SINCE 2001

ides of Love™ U.S. Patent # D748,521

Featuring responsibly sourced Canadian diamonds and Canadian Certified Gold. Traceable from mine to finger.

www.coronajewellery.com | Tel. 416.762.2222 • 1.800.268.1585 | www.mapleleafdiamonds.com

What’s KarenOn Simmons Tradeshows

Karen Simmons a Graduate Gemologist (GIA), The on Gem what Gallerie proprietor and an author of nine books, Gear up for the year byis staying informed including: Buying Diamonds for Pleasure and Profit and award winning Chicken Soup for the Soul, which she shows are bound to be the biggest hits in 2019. co-authored with Jack Canfield. Find more details about diamond S.P.A.R.K.L.E.™ in Perfectly Clear, which sharesout more information about Canadian history and the listing true value Also, be sure to check canadianjeweller.com for adiamond full online calendar of of thediamonds. major shows for 2019.

MAY

Joelle Litt

AUGUST

20-22: Apparel Textile Sourcing Miami (Miami, FL) 6-10: METRO Show (Vancouver, BC) www.metroshow.ca www.appareltextilesourcing.com/miami/ 6-8: Edmonton Shoes & Accessories Buying Market Spring 2020 Having a big imagination since childhood, Joelle’s styling career has been a natural fit and a constant May 30-June 3: Couture Show (Las Vegas, NV) www.thecoutureshow.com (Edmonton, AB) www.wcsa.ca/events evolution of creativity. Clients include Ria Mae, Future Hendrix, Priyanka Chopra, Joffrey Lupul, and May 30-June 3: JIS Exchange (Las Vegas, NV) www.jisshow.com 10-11: CJG Buying Group show (invitation only) (Mississauga, ON) publications Elle Quebec, TIME Magazine, Sharp Magazine, Clin D’Oeil and Canadian Jeweller! Find info on May 31-June 3: JCK Las Vegas (Las Vegas, NV) lasvegas.jckonline.com 11-13: Ottawa Shoe Show (Ottawa, ON) www.worldfootwear.com/events Joelle at joellelitt.com. 11-13: Canadian Jewellery Expo-Toronto (Mississauga, ON) www.cjexpos.com 11-14: JA New York (Summer) (New York, NY) www.ja-newyork.com JULY 11-14: Toronto Gift Fair Fall (Etobicoke, ON) www.cangift.org 2-4: Premium (Berlin, GER) www2.premiumexhibitions.com 12-14: The Mode Accessories Show (Toronto, ON) www.mode-accessories.com 6-8: Interfilière Paris (Paris, FRA) www.interfiliere.com 17-19: Canadian Jewellery Expo-Edmonton www.cjexpos.com 8-10: KnowShow Summer (Vancouver, BC) www.knowshow.ca 18-20: Toronto Shoe Show (Etobicoke, ON) www.torontoshoeshow.com 20-22: The Gallery Düsseldorf (Düsseldorf, GER) 23-26: Vancouver Shoes & Accessories Buying Market Spring 2020 www.gallery-duesseldorf.com Not only is he VP and jewellery www.wcsa.ca/events specialist at Dupuis Auctioneers in Toronto, but Duncan Parker is also vice21-23: PROJECT (New York, NY) www.ubmfashion.com/shows/projectny president of The Canadian Gemmological Association past president 23-23: Apparel Textileand Sourcing Montrealof Jewellers Vigilance Canada. 21-23: MRKet (New York, NY) www.ubmfashion.com/shows/mrket An educator in gemmology and www.appareltextilesourcing.com/montreal-matchmaking/ jewellery, Parker has worked in the industry for over 25 years. If anyone is qualified to be our gemmology columnist, it’s him. 24-26: MidWest Buy Mart www.midwestbuymart.com

Duncan Parker

25-27: Expo Prestige www.cbq.qc.ca

Contributors

J.W. Histed Diamonds Ltd. Vancouver, B.C. Full cut Rounds—Single cut Rounds—Natural Colour Rounds—Treated Colour Rounds Straight Baguettes—Tapered Baguettes—Princess—Grooved Princess Heart—Oval—Pear—Marquise—Cushion—Trillian Emerald—Carre—Asscher—Radiant—Trapezoid—Half-Moon—Rose Cuts Available .03ct to 1/4ct+ single stones for a repair, matched side stones, to 25 stones for a Anniversary Ring

in-stock!...In-Vancouver!...IN-YOUR STORE!

OVERNIGHT! Contact us for a current price list or online at www.jwdiamonds.ca 1-800-663-1458 / 604-681-8519 / fax 604-681-2413

16 20

CANADIANJEWELLER.COM

JCK ISSUE 2017

S P R I N G/SU M M E R J C K 2019 I S SU E

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Changing lives. Changing lives. One scholarship a time. One scholarship at aattime. The Gemological Institute of America® has awarded over $10 million in scholarships to deserving and passionate students globally since 2010. It’s one of the many reasons why GIA® is the world’s foremost authority on diamonds, colored stones and pearls. Learn more about the many facets of GIA at GIA.edu/scholarships

BENEFICIATION

EDUCATION

The World’s Foremost Authority in Gemology

Ensuring the Public Trust Through Nonprofit Service Since 1931

INSTRUMENTS

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Product Showcase

GIA

Put your store on the map and be sure customers find your business by registering on GIAâ&#x20AC;&#x2122;s Retailer Lookup. Through a city or postal code search, the Lookup allows customers to nd local establishments that offer GIA-graded stones or have GIA-trained staff. Sign up today through the Retailer Support Program website at retailer. www.GIA.edu

CJ Jewels A love story in diamonds! By CJ Jewels International (Canada) Inc, this unique 18k white gold engagement ring features an array of pastel colored natural fancy cut diamonds set in prongs, with 123 round brilliants completing this dreamy piece. www.cjjewelsinternational.com

CANADIANJEWELLER.COM

S P R I N G/SU M M E R J C K 2019 I S SU E

Corona Tides of Love As beautiful as a sunset on the ocean. As majestic as a slow moving river. As powerful as a roaring waterfall. www.mapleleafdiamonds.com

Father’s Day: Exclusive Men’s Jewelry Global Wholesale Unreserved Auction Over Million Dollars of Jewellery up for grabs at 90% below Retail/Appraisal Value please visit our auccon site:

AFFORDABLECREATIONSTO.HIBID.COM Check our ongoing auccons every Monday at 8 PM EST for great deals in diamonds, gold, silver jewellery, loose gemstones and pearls. Some of auction items & prices: Diamond Rings

$11800 $525

Diamond Earrings

Men’s Rings

$4950 $400

$346 $20

Diamond Solitaire Rings

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Link Bracelets

$4250 $300

$2500 $120

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Quality jewellery consignments are welcome. We promote our products all around the world. We also buy overstock & inventory. AFFORDABLE CREATIONS 27 Queen St. E., Unit #206, Toronto, ON M5C 2M6 Ph/fax: 416-551-3690 S P R I N G / S U M M E R Jaﬀord@hotmail.ca C K 2 0 1 9 I S S U E C A N A D I A N J E W E L L E R . C O M

To know more about us, please visit www.cjjewelsinternational.com

Style

INDOCHINO Corby Mini Check Charcoal Suit Hemsley White Shirt Yellow Check Tie

CANADIANJEWELLER.COM

S P R I N G/SU M M E R J C K 2019 I S SU E

Heat

Wave Summer Time Vibes Styled with Ease

“Palm Springs was the perfect backdrop for this shoot and truly made the collection come to life.” Author: Dean Handspiker

S P R I N G/SU M M E R J C K 2019 I S SU E

C A N A D I A N J E W E L L E R . C O M

1- Oris - Oris 40th Squadron Limited Edition 2 - Steelx - Stainless Steel Ip Gunmetal and Black Enamel Disc Cross Pendant. 24â&#x20AC;? 3 - Vessot

KARI VOUTILAINEN LUXURY AND PRECISION IN THIS VINGT-8 37MM Trained at the world-renowned school of Tapiola in Finland Kari Voutilainen stayed true the definition of hand made watchmaking. The precision of their in-house designed movement, main plate, and bridges manufactured from German silver. $120,000

3 INDOCHINO Embroidered Blue Stretch Chino Shorts Brixton Herringbone White Shirt

Cool By The Pool

2 1- Steelx - Stainless Steel IP Black and Gunmetal Textured Money Clip 2 - Steelx - Stainless Steel IP Gunmetal and Black Enamel Signet Cross. Size 9-11 3 - Hublot - Classic Fusion Ferrari GT

3 INDOCHINO Houndslow Khaki Chino Shorts Sailboat Print Dobby Shirt

1- Bulgari - Octo Finissimo Skeleton Ceramic 2 - Vessot - Edges - Openwork Band Black Ring 3 - Stainless Steel IP Gunmetal Double Wheat Chain Bracelet. 8.5â&#x20AC;?

Heat on the Street

3 INDOCHINO Houndslow Khaki Chino Eastbourne Blue Shirt

1- Steelx - Stainless Steel IP Rose Gold Skull Bracelet 2 - Vessot 3 - TAG Heuer - Autavia

2 AUDEMARS PIGUET ASYMMETRICAL WATCH HERITAGE COLLECTION 1961, Inv. 302. Price upon request

INDOCHINO Houndslow Khaki Chino Tamworth Blue Shirt

Sponsor Content

GIAâ&#x20AC;&#x2122;s deep

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PINK DI

CANADIANJEWELLER.COM

S P R I N G/SU M M E R 2 JC 0 1K9 2I0S1S9UIES S U E

AMONDS

These diamonds are from the 2016 Argyle Pink Tender in New York City. Left to right: 0.64 ct Fancy Deep pink oval, 0.75 ct Fancy Intense purplish pink trilliant, 0.91 ct Fancy Vivid purplish pink oval, 1.30 ct Fancy Intense pink heart, 1.35 ct Fancy Intense purplish pink cushion, 0.80 ct Fancy Vivid pink pear, and 0.45 ct Fancy Vivid purplish pink emerald cut.

S P R I N G/SU M M E R J C K 2019 I S SU E

C A N A D I A N J E W E L L E R . C O M

In the 30 years since Australia’s Argyle Mine began producing rare Fancy pink-colored diamonds, it has become world-renowned for some of the costliest, and among the most beautiful, diamonds on Earth. Although the mine is scheduled to close in 2020, ending the most prolific source for such gems, the mystique of pink diamonds will endure. The publicity surrounding Argyle’s sales helped make the world more aware of pink diamonds, as did the celebrated engagement ring featuring a 6.1 ct pink diamond from Argyle that actor Ben Affleck presented to Jennifer Lopez in 2002. While that engagement didn’t work out, pink diamonds from Argyle and other sources became the cornerstone of major auctions, often selling for several million dollar per carat. GIA graded all of the major Argyle pinks offered through its tender sales, as well the vast majority of major pink diamonds appearing at auction at Sotheby’s and Christies, including the 24.78 ct Fancy Intense pink diamond that London jeweler Laurence Graff paid $46 million for in 2010, making it the world’s most expensive diamond at the time, and the 18.96 ct Winston Pink Legacy that brought more than $50 million last year. Employing GIA’s treasure trove of information on more than 90,000 natural pink diamonds graded between 2008 and 2016, GIA researchers Sally Eaton-Magaña, Troy Ardon, Karen V. Smit, Christopher M. Breeding and James Shigley produced the most detailed and comprehensive gemological analysis of pink diamonds to date, published in the Winter 2018 edition of the Institutes quarterly journal, Gems & Gemology. The study enables us to better understand how these rare and beautiful diamonds formed and the properties that give them their color. The sample set of 90,000-plus diamonds includes all those submitted to GIA from 2008-2016 with pink as a primary color, but spans the color range from

red to purple and saturation range from faint to dark. Many of those 90,000 diamonds were small, with low color saturation. The highest percentage of these (40%) were unmodified pink (more than half of which were Faint, Very Light or Light), followed by pinkish purple to purplish pink (28%), brownish pink to pinkish brown (17%) and orangy pink (10%). The study also included some unmodified brown diamonds with similar characteristics to pink diamonds, red diamonds, red diamonds with brown, purple or orange modifiers, and unmodified purple diamonds. This article confirms that the color in the vast majority of pink diamonds comes from deformations in their crystal structure, not from trace elements such as nitrogen (yellow) or boron (blue). Nitrogen-related defects, however, do play a role in modifying pink colors and aiding the overall color saturation. In many of the diamonds examined, the stone is actually colorless with color concentrated in extremely narrow bands referred to as pink (or brown) glide planes (called colored lamellae in previous research studies) and others that have graining with body color in areas between the grain lines. These were caused by the extreme stress of exposure to high temperatures over prolonged periods of time and plastic deformation – a distortion of the original shape and its crystal lattice from highly stressful natural forces. Plastic deformation is also believed to be the cause of the broad absorption band centered around the visible (under spectroscopic analysis) 550 nm line that is the cause of the pink color. The GIA research scientists found a number of differences, or types, of lamellae, depending on the sources of the diamonds. Some are very distinct and straight along the planes, while in others, the lamellae can be subtle, wavy and perhaps more difficult to spot.

These examples of diamonds with varying hues and color saturations represent the “pink” color ranges.

CANADIANJEWELLER.COM

S P R I N G/SU M M E R J C K 2019 I S SU E

COLOR DISTRIBUTION Color distribution of 90,000+ pink, purple, brown, orangy pink, and red diamonds graded at GIA between 2008 and 2016. Left: Unmodified pink and purplish pink diamonds dominated within this color range, while diamonds with a brown color description were submitted in lower quantities. Right: Saturation distribution of unmodified and modified pink diamonds. A majority of the unmodified pink samples (54%) are in the Faint to Light color range.

DISTRIBUITION OF TONE/SATURATION IN “PINK” DIAMONDS

Of the 90,000-plus, a subset of 1,000 GIA-examined pink diamonds was randomly selected for more in-depth study. In a very small percentage, six out of the 1,000 examined, color was found to be caused by a combination of nitrogen and a vacancy (an atom missing from the crystal structure) at the atomic level. These are so-called “Golconda Pinks,” and their mine origins are much more difficult to identify due to very little source locality information. Pinks from the most prolific source, Argyle, are Type IaA<B, a subgroup of Type Ia diamonds (containing nitrogen) where the nitrogen atoms are grouped in two specific patterns: A (in which nitrogen atoms are paired) and B (where four nitrogen atoms are clustered around a vacancy), with the B group outnumbering the A. These Type IaA<B diamonds are also found in other locations, including Siberia. Of the pink diamonds tested for fluorescence in long-wave ultraviolet light, 73% showed blue and 11% yellow, with the remainder showing none or other colors. Interestingly, exposure to higher energy ultraviolet light causes many pink diamonds to temporarily change color – to yellow, brown or near colorless. The diamond’s color reverts back to its original hue, but the length of time can vary from a few minutes to more than a day, depending upon the intensity of the light.

DISTRIBUITION OF TONE/SATURATION IN “PINK” DIAMONDS

As diamond treatments and manufacturing techniques for laboratory-grown diamonds proliferate, the data from these observations becomes a critical identification tool. For example, there is no known method of treatment that will create the 550 nm line in a laboratory. Also, there is no way to artificially create the color lamellae of most Type Ia pink diamonds. It is possible to enhance the color of some brownish pink diamonds by the HPHT process, which reduces the brown while enhancing the pink hue. These can be readily identified by photoluminescence spectroscopy. More important to identify are the rare natural Golconda pinks, because most treated pink diamonds and pink laboratory-grown diamonds derive their color from a similar mechanism – the nitrogen-vacancy centers. Generally, natural Golconda pinks tend to have pale colors, while the lab-grown and treated diamonds are more highly saturated. Additional testing, such as at a gemological laboratory, is recommended to determine the cause of color in such diamonds. GIA continues to build its database of these rare diamonds to better understand their properties and to keep ahead of advances in treatments and synthetics manufacturing.

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COME VISIT US AT JCK LAS VEGAS BOOTH #13140

Sterling Silver Fine Jewelry

Phone: 514-397-9011 Fax: 514-397-9013

silvercojewels.com info@silvercojewels.com 620 rue Cathcart #457, Montreal, QC H3B 1M1

COME VISIT US AT JCK LAS VEGAS BOOTH #13140

STERLING SILVER FINE JEWELRY

Distributed by Silver & Co.

Phone: 514-397-9011 Fax: 514-397-9013

info@silvercojewels.com 620 rue Cathcart #457, Montreal, QC H3B 1M1

BaselWorld Review 2019

OUT OF

THIS

WORLD Baselworld sets the tone for all the new trends in the watch industry for the year. As the the worldâ&#x20AC;&#x2122;s biggest watch and jewellery fair for more than 100 years, this luxurious Swiss fair dedicated to the upscale wrist accessory is one of the most important indicators of whatâ&#x20AC;&#x2122;s happening in the world of watchmaking. Canadian Jeweller Magazine has selected some of our favourite watches from Baselworld for the various life events of our readers.

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MBEF LM FLYINGT PAVÉE Trained at the world-renowned school of Tapiola in Finland Kari Voutilainen stayed true the definition of hand made watchmaking. The precision of their inhouse designed movement, main plate, and bridges manufactured from German silver. $145,000.00

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ROLEX OYSTER PERPETUAL YACHT-MASTER 42 Yacht-Master sailing watches are recognizable thanks to their distinctive bidirectional rotatable bezel with a raised 60-minute graduation. The Yacht-Master 42 is fitted with a Cerachrom insert in matt black ceramic that perfectly complements its black lacquer dial. Created from 18 ct white gold, this new watch heralds the arrival of this precious metal on a Yacht-Master model. The light reflections on the case sides and lugs highlight the profile of the Oyster case. $31,900

EDOX SHARKMAN III The Edox Sharkman is the ultimate in dive watch engineering performance and design, also a master of the fantastic world beneath the waves. Water resistant up to 1000m / 100 ATM, protected by a scratch-resistant sapphire crystal and a ceramic bezel, the Sharkman is the perfect timekeeping tool for exploring the shark’s domain and – like the engrave case back message – to “Face Your Fears”. $2.195 SUGGESTED RETAIL PRICE

CANADIANJEWELLER.COM

under the sea

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CARL F. BUCHERER PATRAVI SCUBATEC BLACK MANTA SPECIAL EDITION The remarkable 500-metre water resistance of this watch means you can swim with the manta rays that inspired it. And in order to ensure there will be plenty of the gentle sea creatures to swim with, part of the proceeds from its sale will be donated to the Manta Trust charity. The trust leads global research projects and awareness campaigns to help preserve this endangered species. Carl F. Bucherer’s contribution is specifically earmarked for research on the manta ray’s movement patterns. $6.900

CHOPARD L.U.C XP ESPRIT DE FLEURIER PEONY This eight-piece limited edition boutique exclusive timepiece is created in 18-carat rose gold and is equipped with patented Twin technology, meaning two stacked coaxial barrels delivering a 65-hour power reserve. The hand-painted dial with peony décor is made of white mother-of-pearl and butterfly engraved in 18-carat rose gold with Gilded Dauphine fusée-type hours and minutes hands. PRICE ON REQUEST

HUBLOT BIG BANG ONE CLICK MARC FERRERO Paying homage to the 21st century woman, this collaboration between Swiss luxury watchmaker and Marc Ferrero marks an exploratory approach to art and watchmaking. With one touch of its “One Click” patented fastening system, the leather strap makes way for a version in alligator and rubber, a touch of sophistication appropriate for the moment. Available in red and turquoise, the special series will be available in 50 copies of each tone. $21,600

camera ready CLAUDE BERNARD DRESS CODE TWO-HANDS CalibreClaude Bernard 20 ¦ Functions Display of hours, minutes Case Stainless steel 316L with pink PVD coating ¦ Diameter 34mm Dial White mother of pearl ¦ Crystal Anti-reflective and scratchresis-tant sapphire crystal ¦ Strap Pink PVD coating mesh bracelet $425.00

BULGARI SERPENTI TUBOGAS FULL DIAMONDS Trained at the world-renowned school of Tapiola in Finland Kari Voutilainen stayed true the definition of hand made watchmaking. The precision of their in-house designed movement, main plate, and bridges manufactured from German silver. PRICE ON REQUEST

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Retail Profile

Elegance on

“

Display

Monaco’s blueprint to success 42

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I started at a young age, around 15-16 years old – I started with a goldsmith doing design and creation for three or four years then worked at a big factory where they did custom-made designs.” “I learned the business, this was back in Lebanon. In 1988, we came to Canada. I worked for four or five years here with a retailer making custom-made jewellery. After four or five years there was an opportunity to open up my own store in Laval.” “It was a one-man show. I was the repair guy, the accountant, the buyer – you name it, it was me. Then my brother came along – we were partners together. After two years of that, we started seeing results, we were going in the right direction. We decided to open a second store. He took care of that store, I took care of the first one in Laval. That was the start for us, the first store in 1995 and then we took it from there.”

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Who knows the future, what’s waiting for us? “From then we bought the second one in 1997. Then in 2000, we bought the third one. It was constant evolution for us, we didn’t sit back on the business that we had. We were always looking for something different, something creative, something new – brand names, products.” “You know, we’ve been very active. We travel and we go to a lot of shows. Like JCK Vegas, Basel Fair in Switzerland, Hong Kong. Obviously we’ve learned a lot through the years – what is good for our market, what we need to bring and obviously we went and got a lot of brand names like Gucci watches and jewellery, like Tag Heuer Longines, Tissot – every year we try to add something new and get better and better.” “Having said that, it was not only our main concentration on our products – we needed to upgrade the look of our stores. And every time we opened a new store, it was a new design, the latest creations designs for the front of the store and so on.” “At the beginning, it was very challenging for us because we didn’t have the name, we didn’t have the history – it was really tough for us to get in the malls. In some cases we had to buy new stores, existing retailers they were there so we bought their lease, so that’s how we got it.” “And after that, now, it’s very easy for us. The malls they want the look of the stores, the products that we sell, the reputation that we have. So basically today, we are the major player in the malls in the retails business in the medium-high segment in the market in this area.”

CHOOSING THE NAME MONACO “Always our objective was to go the high end in the watch segment – we were thinking that Monaco is prestigious – it happened that I was there visiting and I was impressed by Monaco. More by the things that were happening there. So I said why don’t we call it Monaco? Because in Monaco. Everything is luxury. It’s prestigious, it’s gorgeous. People can remember a store name like that.” “This year at the beginning of the year we had the opportunity to open up in the Cadillac Fairview Rideau Centre in Ottawa and we’re going in the luxury segment now completely. In the store we had the Omega boutique on one side and on the other side the name La Maison Monaco – they wanted to make a difference from the other stores so La Maison Monaco would represent a higher-end product.” “In 2019 we are opening that store luxury store. We’re negotiating with Chopin, Gucci, Longines – it’s going to be a really, really nice concept.” “We don’t plan any more expansion into Ontario – not really. Because in the category that we’re going, it’s difficult to manage stores far away like that. We’re known in the Montreal area market. There are other opportunities in the Montreal market. Montreal has been a bit of a forgotten city for many years but all of a sudden investors they are coming to Montreal – big construction is happening in downtown, a lot of high-rises, a lot of condos, a lot of outside investors like Chinese, European, American, are investing in a lot of properties in Montreal. It’s not going to become like Toronto or Vancouver but it’s getting better for the past 10 years. It’s revivification in Montreal.” “I think Montreal is going to become a major city. More international.”

CUSTOMER EXPERIENCE “Exactly what we are looking for is brand awareness. We want people to see the brands that we are carrying. We know that to do that for us, it was very important to bring what is inside to outside. People, they have to see us without getting intimidated and without getting inside the store to see what kinds of brands you have.”

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“The latest concept that we did in Ottawa Bayshore, we brought the brands outside. So all the front of the store is all brands one next to each other. That helped us a lot.

retailer. So if you see he has those products, that name, then you say this guy has good names, he’s got to be a good retailer. So the combination was really good.”

MONACO BRANDED JEWELLERY There are all types of consumers. Some of them are shy, some very intimidated they don’t want to come in and have a salesperson pester them: ‘Can I help you can I help you can I help you?’ Now what’s happening is that people are shopping, they’re looking outside, they like something they’re going to come in and say ‘Can I see this product or that product?’ So it was really a great concept I think what we did.” “Today people, if you want to buy something, you want to see what kind of product this guy is selling. You want to buy a diamond ring, you don’t know the

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“We buy it from a manufacturer. It’s an important product. We have exclusivity in Canada. We go and we change designs – import precious and semi-precious stones. In 2004-5 we started working with a factory – with the one condition of exclusivity.” “We go there and we sit down with them and we modify their designs. Or sometimes we take our own designs and they manufacture it for us. It’s gotta be different it’s gotta be unique. The customer that comes, it’s gotta be something different they cannot find somewhere else. Service – got to come to see us.” “We are really really competitive in terms of pricing. If people like our design, our

INDUSTRY

products we have better clients, we have better quality and the best service. If the customer buys something in our collection, and something happens within two years, three years, they know where to bring it back.” “It’s all about service with us. Nobody has a magic formula. All of us retailers, we have products – my competitors have different products, but the secret of success for the customer is satisfaction. If a customer comes to our store people see me and my brother, all of our staff, that the only thing we can be different from everybody else is with the service. That’s the key to success. If they’re happy, they’re going to go out, they’re going to have supper with friends and they’re going to talk about us.” “I guess we’re doing something different from other people that’s why we’re having success.

“The challenge of course for all of us is the online business. It’s affecting the most for all of us. The problem with online business is that some of the manufacturers, they’re selling the product at 30 cents on the dollar. Aggressive companies.” “The problem is getting so much cheaper than our costs in those outlet stores and online business. So for sure, it’s affecting retail business we keep on talking with the manufacturers – Listen if you want to do that, we need to clean up our inventory.” “Everybody they became aggressive. Today you’ve got to pick and choose what brand you’re going to continue, what brand is the cleanest to continue to work with. Sometimes we have to match is the discount. Today it’s becoming so you have to give 10 points, 15 or 20 points to sell those products. Lower margins for sure, that’s affecting us. It’s gotta be the package. Basically, that’s what it is.”

It’s not only about selling the product. But the customers have to come back. S P R I N G/SU M M E R J C K 2019 I S SU E

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JCK Preview

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Photo by Ameer Basheer

COMPANY NAME

BOOTH #'S

Gilo Creations

13102

Canadian Jewellers Assn

LNG102

Canadian Gem Inc

8055

JCK Las Vegas 2018 will run from June 1–4 at the Mandalay Bay Resort & Casino once again, where nearly 23,000 retailers are expected to attend. The show brings together over 30,000 professionals from around the globe amid a veritable treasure trove of impressive jewelry offerings at the exhibition, while the jewelry community shares networking and education opportunities.

Corona Jewellery Company

9065, LUX1126

Impenco Ltd, Prestige Pak

53086

Glik Imports Inc

45042

Malo Creations

9077

As usual, there will be an remarkable lineup of sessions at “JCK Talks”, awards events, and plenty of celebrating at breakfast and dinner. If you’re planning on attending this year’s show, here is a quick rundown of highlights.

Enchanted Designs Ltd

63604

Beverly Hills Jewellers

13055

A.R.Z Steel

19131

WHAT TO EXPECT

Italgem Steel

13131

• 2,300+ international exhibitors, showcasing finished jewellery, watches, loose stones, equipment, supplies, technology, and security and business solutions • 23,000+ attending retailers • 9,400+ retail stores, including independents, majors, department stores, boutiques, and galleries • 24+ neighbourhoods organized by product category, including bridal, costume jewellery, timepieces, custom work, diamonds, equipment, and much more.

Keith Jack Inc

21146

NSCNC Manufacturing Ltd.

59096

ONE CAN’T HELP BUT ANTICIPATE SPRING 2018 considering the wallop from winter most of us just endured. Fortunately, spring also means it is time for JCK Las Vegas. The warm weather and bright Nevada sun are complemented by the industry’s leading annual trade show, a must-attend event to meet well-known industry experts and influencers, and to learn what’s new.

Bcouture 20130 Madani 13065 Lightspeed POS

60090

Retailers can take advantage of numerous educational and charitable events, the exhibits, merchandising & display, and panel discussions. Here are just a few of the hottest events:

Multidev Technologies Inc.

55080

Meditation Rings

18141

Thursday, May 31 5:30AM–7:00AM: Jewelers for Children – Rings of Strength 9:30AM–6:00PM: LUXURY Exhibits/AGTA GemFair™ Open 10:00AM–6:00PM: JCK Talks – Discover Solutions for your Store at JCK Talks 6:30PM–8:30PM: Diamond Empowerment Fund Diamonds Do Good Gala

Creations Sindbad Canada Inc.

45106

SUNCHIN JEWELRY COMPANY

23134

EL Exclusive Jewelry

24140

Ring Rescue Inc.

60103

Friday, June 1 7:45AM–9:30AM: Jewelers' Choice Awards Breakfast 9:30AM–6:00PM: JCK Exhibits/LUXURY Exhibits/AGTA GemFair™/Estate Jewelry & Watch Open 10:00AM–6:00PM: JCK Talks – Afternoon with the Associations

Noiark RI4

WHAT TO DO

Saturday, June 2 7:15AM–9:15 AM: Plumb Club Breakfast 9:30AM–6:00PM: JCK Exhibits/LUXURY Exhibits/AGTA GemFair™/Estate Jewelry & Watch Open 10:00AM–6:00PM: JCK Talks – The Showcase Stage 6:30PM–11:00PM: Plumb Club Gala Sunday, June 3 9:30AM–6:00PM: JCK Exhibits/LUXURY Exhibits/AGTA GemFair™/Estate Jewelry & Watch Open 10:00AM–6:00PM: JCK Talks – The Showcase Stage 6:00PM–10:00PM: Jewelers for Children Facets of Hope Dinner 8:00PM–11:00PM: JCK Rocks The Bowl Monday, June 4 9:30AM–6:00PM: JCK Exhibits/LUXURY Exhibits/AGTA GemFair™/Estate Jewelry & Watch Open

Corona we will be attending the JCK and Luxury Show in Vegas, bringing with us a selection of exquisite new designs from both our regular and Maple Leaf Diamonds™ Collection, as well as one of a kind pieces from our Hidden Treasure™ line. The Canadian Yellow Diamonds and their exclusive patented One-Fifty™ Cut diamond, which can be set in any round brilliant cut style. With almost three times as many facets as a traditional round ideal cut diamond, the One-Fifty™ Cut takes a highly skilled diamantaire three times longer to polish. This exacting process creates more brilliance, more contrast, more scintillation, and more fire in every One-Fifty™ Cut diamond.

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JCK Preview

We all know the saying, “What happens in Vegas, stays in Vegas!” but with JCK arriving on May 31st, the City of Lights are going to sparkle so bright that the entire world will know what went down. JCK Las Vegas is the jewelry industry’s leading annual trade event bringing together over 30,000 of the world’s most influential industry professionals in a secure environment for order writing, inspiring education, networking and fun! JCK’s all-encompassing expansive collections of jewelry, gems, timepieces and services make it a premier destination to discover what’s new and next in the fine jewelry market. The experience at JCK goes beyond business; it’s personal, uniting a community that is shaping the future of the jewelry industry.

2,300+ exhibiting vendors from around the globe

Vendors include: finished jewelry at all price points, timepieces, loose gemstones, equipment, supplies, technology, security and business solutions.

2,300+ individual retailers in attendance

JCK Las Vegas is the leading jewelry event in North America open to all jewelry professionals. Each year, the industry gathers where the latest awe-inspiring domestic and international designers and most sought after trends are showcased in a secure environment. JCK Las Vegas returns to the newly renovated Sands Expo & The Venetian from Friday, May 31 – Monday, June 3, 2019, with a renewed commitment to delivering a high quality experience for all involved. New technologies, new neighborhoods and exclusive new products for both the vetted buying audience and the exhibitors will bring the entire worldwide industry together, face-to-face under one roof. A badge at JCK Las Vegas allows attendees to visit over 20 curated neighborhoods and grants access to Luxury by JCK (Friday, May 31 – Monday, June 3), and access to the new Global Gemstone Pavilion and JIS Exchange, both opening on Thursday, May 30 and running through Monday, June 3. Attendees will also have access to innovative technology-driven tools like the all-new digital lookbook, “Discovering New @ JCK,” which will feature products/ lines being launched at JCK Las Vegas, useful exhibitor QR codes that can be scanned to obtain more information or to keep track of visits, enhanced GPS navigation and personalized vendor suggestions through JCK Match. These innovative features create ease and efficiency for buyers and press, while exhibitors can expect enhanced services such as vault updates via text message and additional exposure to buyers via JCK Match and the Discovering New @ JCK platform.

“JCK Las Vegas 2019 is designed to create unparalleled face-to-face connections that will inspire, transcend and drive business for all attendees,” states Sarin Bachmann, Event Vice President, JCK & Luxury.

9,400+ retail stores

ranging from independents, majors, department stores, boutiques and galleries

CANADIANJEWELLER.COM

23%

retailer stores in attendance from outside of the United States

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“The show team is leveraging new technology and customer service to help attendees discover the latest trends and to be inspired in more creative ways than ever before.”

In addition, JCK Match will continue matching buyers with vendors who offer the products and services they need. Attendees who used the JCK Match tool in 2018 reported higher show satisfaction ratings and engaged with more new brands than previously. “I had a great experience with the matchmaking program, where the JCK Team introduced me to a customer that I would have never met,” says Steve Mazza, Vice President of Mazza Company. “And it’s turned out to be one of my best customers – all through JCK Match, the matchmaking program. He came to the booth, he liked what he saw, and each year, we have continued to build on the business.”

ALL UNDER ONE ROOF – NEW NEIGHBORHOODS FOR GEMSTONES, TECHNOLOGY, ESTATE & MORE The 2019 JCK Las Vegas show is proud to offer a greater variety of product than ever before. The new Global Gemstone Pavilion will feature over 200 global gemstone dealers/exhibitors, many of the same gemstone dealers that have previously exhibited at JCK alongside international gemstone dealers who are new to JCK, while Bella Italia, the new Italian Neighborhood, will showcase over 75 brands from Italy, both returning and new to the show. To continue to meet industry demands and keep everything under one roof, JCK will also offer Lab-Grown Diamonds, Security — in partnership with the Jewelers Security Alliance (JSA) — and Retail Innovation and Essentials & Technology neighborhoods.

EVENTS – NEW NETWORKING & RELATIONSHIP BUILDING OPPORTUNITIES The 2019 show re-design will be both welcoming and comfortable, with modern digital signage, park benches throughout the show floor for additional seating and many dining options on and off the show floor. Coupled with exciting networking experiences like JCK’s TAO Takeover on Sunday, June 2 sponsored by Effy, the 2019 JCK Las Vegas Show promises to be a truly unforgettable experience.

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#trending

CJ Jewels With the launch of CJ Jewels International LLC in North America, consumers can now view their beautiful designs in person. Every single piece of jewelry is handmade and passes through the strictest quality control standards. From start to finish, every detail right from selecting diamonds, setting quality, engraving is superior and top tier. CJ Jewels aims to keep their global supply chain efficient which enables them to offer their customers the most competitive prices. With all type of information available online, their retailers have remained highly competitive. With a team overseas that is constantly buying rough diamonds that will produce the most competitive polished diamond prices and qualities. Check out the latest collections and designs from CJ Jewels on their website at www.cjjewelsinternational.com.

Digital Footprint 29,162 followers 249 followers 59 followers

Hublot Both have made their mark on footballing history. One has finished his career, the other is just beginning his. What unites them is love, respect for football and a remarkable destiny. Since the World Cup, an affinity has grown between the two men on social media. Today, Hublot brings them together for the very first time, marking a passing of the baton and a moment of recognition between the greatest player of all time and the most promising hope in world football. King Pelé, a Hublot ambassador since 2013, has crossed the Atlantic to meet Kylian Mbappé, the watch brand’s newest ambassador, for a truly historic and moving encounter. “The generosity of Pelé and Kylian can be seen in their eyes, as can their love of football. This flame, this inextinguishable strength, is what drives these two great champions. They are inspiring new generations of footballers and writing the history of football, so it was perfectly natural to bring them together. Having them in our family is a great source of pride and pleasure because before being football stars, they are above all great men who command respect.”

Digital Footprint 5,038,670 likes 4,033,382 followers 691,863 followers

Ricardo Guadalupe, CEO HUBLOT

CANADIANJEWELLER.COM

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25•262019 •27

AOÛT PALAIS DES CONGRÈS DE MONTRÉAL

M.I.B.

The Men In Black return with an updated timepiece.

CANADIANJEWELLER.COM

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Blockbuster movie season is upon us, so grab some popcorn and favourite soft drink! A good movie not only transports the viewer to a special place but also influences a viewer’s lifestyle once they leave the theatre. Product placement is not a new concept but when done well, it can create a buzz equally or even more successful than the movie it was featured in. With release of the latest Men in Black movie, (Men in Black International), the unique and retro styled watches worn by members of the top-secret organization have become one of the highlights for watch enthusiast around the globe. The Hamilton Ventura has played a starring role in every Men in Black movie as key to their characters as the black suit, shades and neuralyzer. The Ventura is one of our most popular watches and has had a cult following since its original release in 1957. Since 1997, it has been a part of the iconic Men in Black uniform. Daring, pioneering and ahead of its time, it’s an eye-catching choice that has served the Agents well.

As the official watch of the M.I.B, Hamilton watches have adorned the wrists of Hollywood legends such as Will Smith, Tommy Lee Jones, and now Liam Neeson and Chris Hemsworth strap on the timepiece on the big screen . Since 1932, Hamilton watches have been at the heart of cinema. They have appeared in over 500 major movies and are specially selected to help define characters and advance the plot. Their watches are instantly recognizable on the wrists of some of the most memorable characters in silver screen history – none more so than the Men in Black.

Movie History Timeline Swiss-made, American-born brand Hamilton can claim over 500 movie appearances, beginning with 1932’s Shanghai Express, starring Marlene Deitrich. Their history with Hollywood has often included producing custom watches for movies. This is where Hamilton works in coordination with the property master (prop master) to produce watches that fit certain needs for the film. Take a look at some of these historic timepieces created by Hamilton for this epic Hollywood films.

Blue Hawaii Elvis Presley Year: 1961 Watch: Hamilton Electric 500

2001: A Space Odyssey Stanley Kubrick Year: 1966 Watch: The Hamilton American Classic ODC-X03

Interstellar Jessica Chestain Year: 2014 Watch: Hamilton Khaki Field

Independance Day: Resurgence Liam Hemsworth Year: 2016 Watch: Hamilton H7761633 Khaki Aviation X-Wind Auto

In 1961, Hamilton introduced the world’s first electric watch, the Hamilton Electric 500. It was available in a variety of non-traditional asymmetrical case styles including the Ventura that was designed by Richard Arbib. The watch was worn by Elvis Presley, who also featured it the movie Blue Hawaii. The Ventura is an iconic watch of the 50s and 60s, matching the era’s futuristic aspirations.

The Hamilton American Classic ODC-X03 is the latest and the most successful example of a project developed in conjunction with the world of American space-specializing cinema that would have definitely deserved a comment from the great Stanley Kubrick. His masterpiece, “2001, A Space Odyssey”, led to the debut of another specimen from the brand that has become the object of the desire of watch collectors and science fiction memorabilia collectors alike.

A one-of-a-kind Khaki Field model featuring a 42mm stainless steel case, black dial and beige SuperLumiNova® inlaid hands, fitted with the H-10 automatic movement and 80-hour power reserve. Hamilton produced about 10 pieces for the production, which actually were all returned to Hamilton after filming was over. Hamilton did a giveaway a few months ago for a lucky winner to actually receive one of those Hamilton Khaki Interstellar watches. Otherwise, the “Murph Watch” will not be available for any type of commercial purchase.

Liam Hemsworth plays fighter pilot, Jake Morrison in the Indepence Day sequel. Throughout the film, Liam wears a Hamilton Men’s H7761633 Khaki Aviation X-Wind Auto chrono, with a stainless steel case with a calf leather strap and sapphire crystal glass, this timepiece is ready for action.

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Ask a Jeweller

Zaed Kilani

of Kilani Jewellery

Change is inevitable. For those that have learned to embrace change, adaptability is a skillset far too underutilized. Knowing when to change is also imperative to success and longevity. Over the past 19 years, Kilani Jewellery has become on the most prominent jewellery stores in the City of Toronto, attracting a long list of clients from all over the globe. Canadian Jeweller sat down with Zaed Kilani, owner of Kilani Jewellery to discuss a few key topics within the industry and to celebrate the launch of their newest flagship location and website.

CANADIANJEWELLER.COM

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Canadian Jeweller Magazine: Started in Scarborough and now located at your own storefront, how has your business changed since switching locations? Zaed Kilani: Our store traffic has drastically increased at our new location. We are in a safer, more secure environment and have people flying across the country to come visit us! CJM: Why is it important to educate your consumers with the tools available on your new website? Zaed Kilani: Transparency is our policy. It’s crucial for us to educate our customers on what they are purchasing with their hard-earned money. It creates peace of mind for any level of investment for them. CJM: When thinking about creating a custom piece, what’s an important tip that jewellers don’t share? Zaed Kilani: It is a lot more affordable these days to get diamonds in this industry because of the advanced development of the technology in which they are processed and created. CJM: When planning on spending money on a new item. What is some budget advice when starting the process? Zaed Kilani: You either want the best or the cheapest when it comes to jewellery. We focus on the highest quality of details to match any budget. This is why we are always the first option. Most jewellers tend to hide the process they use to create custom pieces. We take pride in showing ours, to make our customers feel that they are truly making part of the process from beginning to end.. CJM: What’s more important, a good concept or a good design? Why? Zaed Kilani: Good concept and design go hand and hand. You could have a good design for a bad concept...but we believe that great designs starts from a great concept!

CJM: What are some of the current trends happening in custom jewellery? Zaed Kilani: Pendants, whether it’s for men or women, are at their all-time high from what we’re seeing from our trending custom orders. CJM: What are some of your most recognizable items commissioned? Zaed Kilani: Our custom made Queen Nefertiti pendant alongside our custom made heartless ring are 2 items that our audiences have been raving for. We also got a lot of recognition for our Cuban link chains with maxed out diamond settings. CJM: Is it better to have better colour or clarity when selecting diamonds? Zaed Kilani: When it comes to diamonds, better clarity is what increases their quality. Hence calling them flawless! CJM: With the launch of your new flagship store, what does it represent in terms of the growth of your brand? Zaed Kilani: We aim to expand our reach worldwide with our new online shop on our website, which will bring more leverage for the growth of our brand in the jewellery industry.

Check out Kilani’s brand new website

www.kilanijewellery.com and flagship store located at 978 Eglinton Ave W, Toronto.

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S P R I N G/SU M M E R J C K 2019 I S SU E

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55 queen st e #1100 toronto, onfirst m5c1r6 tel: 1-800-693-2898 it is no longer possible to ignore the significance of social media on the jewellery industry. Now, the round of Goldsmith/Jeweller the Excellence Awards will require you to post images with detailed descriptions of Master three products of your choice Prestigious, well established Vancouver workshop seeking full time, bench jeweller/ that you feel best to represent your brand. You must post the goldsmith, images on your European Facebook or/and Instagram page, preferably trained. Candidate must have the following qualifications: Master Valuer Jewellery Appraisal Program 10+well years’as experience tag in the post Canadian Jeweller, and use #awardsofexcellece and #canadianjewellers• as the hashtag that • accreditation from a reputable institute The Canadian Gemmological Association is now offering the full Masterrepresents your category the best. • advanced skills in hand forging jewellery in gold, platinum and silver from sketches Valuer Jewellery Appraisal Program in class. This course is approved under the Private • extensive knowledge of metals, diamonds and gemstones Career Colleges Act for The Canadian Gemmological Association teaching in Ontario. • ability to carve waxesof the the most will be nominated and entered for the second round Please contact the office The for posts more with information or likes visit and our engagements website at • excellent communication skills in English competition, where Canadian Jeweller experts will professionally judge the nominated profiles and choose a winner. www.canadiangemmological.com Compensation is based on experience and includes paid vacation and extended health benefits. Please reply by email with a resume, photographs of work and 2 references to carla@carlawilson.ca

Awards of Excellence

The Canadian Gemmological AssociationWhy should you participate in the competition?

exposure you will1R6 get from having your products featured in the magazine and on our website, C A NSt A DE, IAN J E W In ELower L Laddition, E R . CConcourse, O M Jto C Kthe ISS U E 2 0 1 7 Ont, 55 Queen #105 Toronto, M5C you will also have the opportunity to offer your AOE piece for auction at The Great Jewellery Heist. A prestigious Tel: 647-466-2436, Fax: 866-757-9603 event held in support of Bridgepoint Health. which will further enhance your brand awareness and raise money www.canadiangemmological.com info@canadiangemmological.com

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2019

for a great cause. A tax receipt will be provided for donated pieces that are accompanied by a third-party appraisal for fair market value, as per CRA guidelines.

www.bamiyansilver.ca

*Please Note* You will have to state the category that your line belongs to in the details of your submission/ post. A list of the categories is provided below:

JEWELLERS BLOCK INSURANCE POLICY RENEWING SOON? Admission Requirements for the second round:

2017-05-02 3:03 PM

Are you the best of the best?

• The completed nomination form available on canadianjeweller.com • A $100 entry fee per nomination • Retail Brand of the Year - #cjretailbrand • Photographs of the product/product line being • Best Canadian Diamond Design - #cjdiamonddesign nominated • Industry Innovation of the Year - #cjinnovation • Samples of advertising campaigns, brochures, etc. • Jewellery Manufacturer of the Year - #cjmanufacturer marketing the product line • Best Coloured Gemstone Design - #cjgemstonedesign it is•no longer possible to ignore the significance of social media on the jewellery industry. Now, the fitwo rst Canadian round of retailers • Testimonials from at least Best Platinum Design - #cjplatinumdesign the•Excellence Awards will Enterprise require you with detailed descriptions of three products of your choice Outstanding Canadian of to thepost Yearimages - #cjcanenterprise • you Outstanding of the Year - #cjintenterprise feel bestInternational to representEnterprise yourNot brand. You must post the images on your Facebook or/and Instagram page, Open to Public Wholesale Only that • Retailer of the Year #cjretailer tag in the post Canadian Jeweller, and use #awardsofexcellece and #canadianjewellers as well as the hashtag that 55 queen st e #1100 toronto, onYear m5c1r6 tel: 1-800-693-2898 • Supplier of the - #cjsupplier represents your category the best.

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The posts with the most likes and engagements will be nominated and entered for the second round of the Learn more: http://canadianjeweller.com/awards-of-excellence competition, where Canadian Jeweller experts will professionally judge the nominated profiles and choose a winner.

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CANADIAN SHOW ISSUE 2018

JCK ISSUE 2017 Why should you participate in the competition?

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In addition, to the exposure you will receive from having your products featured in the magazine and on our website, you will also have the opportunity to offer your AOE pieceS Pfor R I Nauction G / S U M Mat E RThe J C K Great 2 0 1 9 I Jewellery S S U E C A N Heist, A D I A N J E W E L L E R . C O M a prestigious event held in support of Bridgepoint Active Healthcare, which will further enhance your brand 75 2017-05-02 3:03 PM 2018-07-11 9:20 AM awareness and raise money for a great cause. A tax receipt will be provided for donated pieces that are

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National Convention to Feature Diamond Detection Lab The Interactive lab will be part of the two-day education program on July 28-29 in New York New York, NY – Jewelers of America (JA), the national trade association for businesses serving the fine jewelry marketplace, has announced the first annual Jewelers of America National Convention, an education-focused executive forum open to jewelry professionals, will prominently feature an interactive Diamond Detection Lab. The Convention will take place July 28-29, 2019, at the InterContinental New York Barclay in New York City. The Diamond Detection Lab, sponsored by De Beers Group Industry Services, will feature a range of diamond detection technology. The Lab will be open during both days of the Convention and attendees will be able to educate themselves on advancements made in detection technology and test equipment from De Beers Group Industry Services, Gemological Institute of America (GIA), Taidiam Technology, Yehuda Diamond Company, and others. “We are carefully crafting our education and content to address the needs of our members. Diamond detection is incredibly important and this lab will ensure attendees have the knowledge about detection and access to the right technology,” says JA President & CEO David J. Bonaparte. “De Beers Group Industry Services’ mission to grown and strengthen confidence across the diamond industry is closely aligned with JA’s mission and they are a natural partner for the Diamond Detection Lab.” “Customers, suppliers, financiers and end consumers all increasingly demand assurance when it comes to diamonds. With a range of instruments and services that provide confidence in product integrity, product knowledge and product assessment, we bring the benefit of more than 125 years of De Beers experience to help our customers with the most important C of all: Confidence. We look forward to being part of the Jewelers of America National Convention and helping JA’s members obtain the confidence to pass along to their customers,” says De Beers Group Industry Services President Jonathan Kendall.

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The JA National Convention kickstarts July Jewelry Week in New York, and Convention attendees can further their networking with discounts on tickets to the Women’s Jewelry Association Awards for Excellence (July 29) and American Gem Society’s Circle of Distinction (July 30) galas. Discounted tickets are available at Convention registration. Register by April 30 for $200 off the regular registration rate. Convention attendees receive a special room rate at the Convention venue, InterContinental New York Barclay. To learn more about the Jewelers of America National Convention or register to attend, visit www.jewelers.org/convention.

About Jewelers of America: Jewelers of America (JA) is the national trade association for businesses serving the fine jewelry marketplace. Jewelers of America’s primary purpose is to improve consumer confidence in the jewelry industry through its leadership in public, government and industry affairs; by advocating professionalism, including high ethical, social and environmental standards; and by facilitating members’ access to education. Visit www.jewelers.org for more information.

About De Beers Group Industry Services: De Beers Group Industry Services (formerly known as the International Institute of Diamond Grading & Research, or IIGDR) is part of the De Beers Group, the world’s leading diamond company. Its mission is to grow and strengthen confidence across the diamond industry. Its services include diamond grading, proprietary synthetic detection equipment (under De Beers Group Technology), melee, parcel and set diamond verification and a range of expert educational services provided by De Beers Group Institute of Diamonds.

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Ready Mounts

Old School Rules Still Apply By Andrew Miller

George Myslicki and his family run ‘Ready Mounts Inc. Superior Casting’ Knowledge is meant to be shared. Wisdom is passed down from generation to generation is part of what it takes to sustain success over a long period of time. With over 30 years of experience in the jewellery industry, George Myslicki of Ready Mounts Inc is extremely generous when it comes to giving back. In an industry where many of the older techniques are being phased out due to technological advancements being made with 3D printing, the next generation of jewellers got a first-hand glimpse into constructing a wide variety of items in various methods; all under one roof. Students from Nunavut’s Arctic College enrolled in the Jewelry & Metalwork diploma program came a long way (Baffin Island to be exact) to hear George share pearls of wisdom and tour his state of the art facilities in the heart of Toronto. Led by Senior Instructor, Beata Hejnowicz, the students from N.A.C not only got a glimpse at how to create jewellery using traditional methods and techniques that

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S P R I N G/SU M M E R J C K 2019 I S SU E

“Being able to take your visions from concepts to reality is something we’ve excelled at for quite some time.” Michael Myslicki

have existed for centuries but also got a look at using state of the art CAD/CAM technology that showcases what the current state of the jewellery design.

Before ending the tour with the students of N.A.C, George offered up a bit of advice to the next generation of jewellery designers.

George’s passion for his trade was evident in the way he shared his thoughts and detailed the various ins and outs of creating beautiful jewellery. His love for the industry has been bestowed onto his wife Edith as well as their son, Michael Myslicki who is the owner and manager of CAD/CAM operations at Ready Mounts.

“The most important thing I’ve learned about the business changing is service,” says George, “If you tell someone you’re going have their piece ready on Thursday, you have it ready on Thursday. Don’t make excuses.”

“Being able to take your visions from concepts to reality is something we’ve excelled at for quite some time,” said Michael Myslicki. With the superb mix of old school methodology, paired with the futuristic innovation, Ready Mounts is equipped to tackle any requests given by their wide range of clientele. Having mastered various methods of production, Ready Mounts is a hub for creativity and an asset for those looking to push the limits of their imagination with jewellery design. The Jewelry & Metalwork diploma program offered at Nunavut’s Arctic College allows learners to develop their knowledge and skills of jewellery and metalwork production in a professional studio atmosphere. The program stresses high standards of craftsmanship and creativity, all the time encouraging and exposing learners to a wide range of materials, techniques and concepts.

George has made a living, standing on his word and delivering quality items for his customers. Having seen the shifts within the industry for over 30 years, service to his clients is something that he refuses to change. “In the old days, we had time to do the pieces, now everybody wants it yesterday, added George, “So make sure you don’t let people down, service is very important. Quality is very important, that’s all I can tell you.” Ready Mounts has provided the jewellery industry with complete casting services and manufacturing of fine quality jewellery products since 1986. They have built their business and reputation on honesty, quality and the finest service. These fundamental foundations of their brand have resulted in sustainability and the opportunity to educate and enlighten the minds of the jewellery designers of tomorrow.

S P R I N G/SU M M E R J C K 2019 I S SU E

C A N A D I A N J E W E L L E R . C O M

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100% Recycled Gold In an age of environmental awareness, the popularity and demand for 100% recycled gold is rising.

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Quality + price + + service = Viko

Does your customer want one of our exact models however in a different colour? With Bijouterie Viko you can say yes to every demand that comes in your store. Since 2010, local jewellers have been our motto and expertise. It seems that the quality of our craftsmanship has spread faster than expected not just across Canada but in the United States as well. Our target is to expand beyond North America and reach clients all over the globe. Being specialized for almost a decade in the wedding band business has enhanced our ability and knowledge to other unique designs such as graduation rings, bracelets, pendants, necklaces and earrings. Our company now offers A to Z services from engraving to custom designs. With a collection of more than 350 models of wedding bands include traditional and contemporary styles while always stay on top of market trends.

200 models specially designed for women with Solitary and matching bands adorned with diamonds, precious stones (Ruby, Emerald, and Sapphire) or cubic zirconium.

All our jewellery are available in silver, yellow, white, and pink gold (10K, 14K, 18K, 19K) as well as Platinum, tungsten, cobalt, titanium and stainless. At Bijouterie Viko we always listen to the customer first to bring to innovative market products that respond to the demand which provides a fantastic showcase turnover. Why should you work with us? Choosing to work with Bijouterie Viko is choosing a rapid service, the best quality and the best after-sale service. You will receive your order in 1 week! I oversee every project before it goes out the door. Does your customer have a small budget? Bijouterie Viko continues to adhere by its equal opportunity policy implemented from the first day we opened our doors, which means that every product can be made at a fraction of the price. “In general, people want luxury products, but they don’t want to pay too much. When someone of limited means desires a particularly expensive ring design, we need to give them an option – so we offer a “Super Light” version of every design to accommodate all budgets” Bakkalian says. Do you have a specific idea in mind? Whether it’s a ring, a bracelet, a pendant, Bijouterie Viko can make it happen. We will be delighted to make the jewellery of your dreams. Thanks to our creative service in 3D we will custom-make any design you wish. Bakkalian and his team are always looking for ways to perfect, improve and add to their already vast collection. Your ideas will always be welcomed and will allow us to improve and offer you the best continually!

Discover our collections, by visiting our website:

www.bijouterieviko.com

And to to keep up with our latest news and products be sure to follow us: Bijouterie Viko Inc.

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CJ Jewels Profile

New ways old values W

ithout a doubt, CJ Pandya is a very diverse individual. At first glance, his demeanour seems more of a real estate agent. Sharply dressed, charismatic and charming, polished and well-spoken. His professionalism and attention to detail shine through. As owner of CJ Jewels International LLC, Pandya shares his voyage into the industry.

“My first job was with an advertising agency, said CJ Pandya “I used to work for a UK based agency making commercials for fortune 500 companies.”

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S P R I N G/SU M M E R J C K 2019 I S SU E

His route into the jewellery industry was non-traditional, not having been born into the industry or inherited the knowledge of the trade, but after being approached by someone already inside who was seeking his expertise in branding and marketing, his interest began to peak when consulting a client and he liked what he saw.

“I always wanted to start my own business, and have my own company,” shared Pandya, “the entrepreneurial bug was always there in me”. He saw an opportunity and the gap between creativity and professionalism within the industry. The challenge was to bring what he had learned during his advertising days into the jewellery industry and offer a very professional service, a treatment for the customer. “I emphasise on the professional aspect because the jewellery business has traditionally been conducted in a very non-professional way,” says Pandya. “99% of the business’ within the industry is family owned and operated. Unfortunately, the way that business was being conducted, according to me, it was unethical, borderline dishonest in many cases.” The switch from one career path to another was challenging, not having any references or deep connections within the industry, CJ struggled at first but his determination and passion helped fuel his path to stardom. “I must have made about 40 or 50 phone calls, no one would even entertain me, “ shared Pandya, “The first question that would ask me was not ‘what I could bring to the table?’ or ‘what my expertise is?’, it was ‘Who do you know?’ or ‘Are you related to somebody?’ The minute I told that that ‘I don’t know anybody’, I would get the phone hung up on me.” A self-admitted perfectionist, CJ spends a great deal of time planning and evaluating the pros and cons of the industry. Determined to dive deeper into the industry and learn as much as he could from all aspects of the trade, he began spending his weekends, shadowing jewellery professionals behind the scene. “Monday to Friday I would be dressed in a suit and a tie, making sleek presentations, creating ideas for customers in the advertising industry,” said CJ, “On Saturdays and Sundays, I would dress in a production suit and sit down next to the model maker, and I would learn the art of making models, learning the art of making jewellery.” Admittedly, he called his first pieces created “very bad and very crude” but the joy of being able to create and make something unique was special and encouraging enough for him continue for over a year until an opportunity finally presented itself. “I learned diamonds and then I started making phone calls again and one of the companies gave me an opportunity and they said ‘We would like you to move to China because that’s the only thing we’ve got open for you’, so I did just that.“

Pandya’s worldly experience is evident in his creations, having studied the trends in other global markets. Seeing and knowing the differences within the various buyers have given CJ Jewels International a unique perspective when launching in North America. “There are certain cultures that jewellery is a must-have. In Chinese culture, it’s a tradition, they have to buy jewellery. It’s considered to be a positive or lucky thing, so they’re buying lots of it. “ CJ Pandya continues to shares his insights from his time in China, speaking about millennials in China who were born into a lot of money, and have seen the comforts that earlier generations did not see. He believes that the potential in China is humongous. “With a high disposable income and every woman wants a diamond ring,” says Pandya, “women wants their husbands to keep buying them diamond jewellery pieces that they see in ads. A lot of celebrities, social media influencers are big into jewellery so they are promoting diamond jewellery heavily on social media and so women want to buy what they’ve seen.” With Canadian and American market, Pandya has found that jewellery is very occasion specific, meaning that most of the buyers purchase jewellery when you get engaged or married, or specific occasions such as Mother’s Day, Valentine’s Day, or gift giving during Christmas. He adds, “The disposable income is high so the market is one of the biggest markets in the world but it’s not growing at a pace at which the Asian or Spanish markets are growing, at least that what I’ve been seeing with my business. “ The trends in North America are also changing, with what a true engagement ring taking on various forms. CJ Jewels International are launching a collection that is targeted to the American millennial consumer, as well as launching a collection specifically targeted to men buying engagement rings.

“An engagement ring definition used to be a diamond, now it’s changing where now they want coloured stones,” said Pandya, ”consumers want semiprecious stones, they want coloured diamonds, all different types of stones, so the definition is broadening.” The trends are changing along with the business, luckily CJ Jewels have been adaptable from the very beginning. The future of the industry is constantly evolving so CJ and his team take pride in changing how they approach diamond jewellery and sales.

S P R I N G/SU M M E R J C K 2019 I S SU E

C A N A D I A N J E W E L L E R . C O M

Last Word

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CANADIANJEWELLER.COM

S P R I N G/SU M M E R J C K 2019 I S SU E

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