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THE DESIGN THINKING PROCESS PROBLEM SPACE

UNDERSTAND AND DEFINE THE OVERALL PROBLEM

INTERVIEW AND OBSERVE POTENTIAL USERS + RECOGNIZE PATTERNS

SOLUTION SPACE

FIND A VIEW POINT AND DEFINE THE USER

GENERATE MANY IDEAS

SELECT IDEAS AND BUILD PROTOTYPES

TEST PROTOTYPES WITH USERS


WHY DESIGN THINKING? organisational behavior

HUMAN

BUSINESS

implementation

DESIGN AND INTERACTION

TECHNOLOGY


WHY DESIGN THINKING? subjective

ANALYTICAL objective STRATEGIC

CONVERGENT

INTELLECTUAL

QUANTITATIVE

HOLISTIC VISUAL

DIVERGENT

REFLECTIVE

QUALITATIVE


INTRODUCTION WORKSHOP 1 DAY | OVERVIEW

3 DAYS | IN-DEPTH

_ INNOVATION TOOLS _ INTERACTIVE LEARNING _ TEAMWORK TOOLS

_ PROCESS DEEP-DIVE _ ITERATION ROUNDS _ LASTING EFFECTS


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