México:

Promoting a Democratic Culture, Addressing Citizen Insecurity, Fostering Youth Entrepreneurship and Citizen Participation.

Derechos 2022 Tijuana Innovadora. https://tijuanainnovadora.org/creaccion/

Acknowledgments

The Center for International Private Enterprise, CIPE, strengthens democracy around the world through private enterprise and market reforms. Since its foundation in 1983, CIPE has worked with business leaders, politicians and journalists to build the civic institutions vital to a democratic society. Among the main areas of work is the strengthening of entrepreneurial ecosystems and the promotion of public policies for economic development with particular emphasis on women and youth participation.

In Latin America, CIPE collaborates with local civic and business organizations in the development of projects that promote citizen participation. As an example, in the last 5 years they have promoted a creative industries program in Guatemala, strengthening the creation of companies and their growth. In Mexico, they have several programs as well, like in Tijuana where a collaboration agreement was established in 2021 by Tijuana Innovadora to promote creative industries and the participation of young people.

John Zemko Regional Director for Latin America and the Caribbean Center for International Private Enterprise

To search and find the Cultural and Creative Industries, in the midst of the activity of a dynamic and bustling city such as Tijuana, is not easy. It has required effort, loving dedication, and scientific thoroughness that comes finally to present a well-done work before CIPE, our sponsor, and society in general, which will find in this study a practical and effective instrument of the treasure that represents creativity.

To all the people who participated in this effort, we are pleased to present to the community the result of many months of work, and at the same time, we thank you for the trust and responsibility you have given us.

José Galicot Founding President Tijuana Innovadora

Preface

Why promote citizenship and strengthen

The richness of the cultures found - and not found -, in this region has been the subject of media coverage since the border was founded. Hybrid and dynamic, Tijuana's vocations have been sensitive and audacious thanks to -among other characteristics-, its geographic opportunity. This circumstantial territorial event has generated challenges, services, opportunities, products and strengths that could not be found in any other latitude. And this includes the Creative and Cultural Industry, CCI by its acronym.

Our CCI was a collective initiative since its origins. With Technology and Culture as a binomial, Tijuana Innovadora 2010 brought to the discussion table the urgency of exploring the potential of the current digital movement and its links with the economy of culture and art.

Over the last 12 years, in the sphere of Tijuana Innovadora's Comuna Creativa we have enriched these links, promoting the economic potential of the cultural and creative industry and fostering the democratic participation of the community, youth, collectives and creative agents by promoting meeting spaces, committed alliances and entrepreneurial exercises.

One of these efforts is this one you hold in your hands: Creacción, whose name is composed of the words crear (to create), and acción (action). A dream come true that we now present thanks to the support of the Center for International Private Enterprise, CIPE; a committed Council -Advisory Collective- of specialized characters; the rigorous academy of Centro de Enseñanza Técnica y Superior, CETYS Universidad; the experience of Macedo Cham Consultores, the creative calm in the design and printing of Médicis Comunicación, as well as the dissemination campaign of TIPS Marketing and all the people of the creative ecosystem who gave us their time to share their experience in order to elaborate this work: Mexico: Promoting a Democratic Culture by Addressing Citizen Insecurity, Fostering Youth Entrepreneurship and Citizen Participation.

The foreword written by economist Ernesto Piedras situates the value of this material in a national and international context. In Chapter 1 you will find an initial quantitative and qualitative mapping prepared by CETYS Universidad that allowed us to know the creative ecosystem of Tijuana and to define two sectors for the development of various Road Maps, both in entrepreneurship and acceleration. Chapter 2 by Macedo Cham Consultores, corresponds to the steps for entrepreneurship in the creative industries with emphasis on audiovisual media, and in chapter 3, Dr. Flavio Olivieri incorporates a guide for cross-border internationalization for the audiovisual media subsector as well. In chapter 4, CETYS Universidad works integrating digital technologies in the traditional arts and finally, chapter 5 enriches the material by sharing financial tools for scaling and internationalization.

This effort intends to strengthen the collaborative work and progress of all of us, creative people who yearn for integral development and seek to participate, dialogue, and express ourselves through this fascinating world of the creative economy.

Claudia Basurto Vice President Asuntos Binacionales & Comuna Creativa