Introduction

This Transborder Internationalization Guide is an add-on document to the Digital Media Entrepreneurship Manual prepared by the consulting firm Macedo Cham, which is part of the Center for International Private Enterprise (CIPE) and Tuana Innovadora program to increase youth civic and economic participation in strengthening democratic culture in the City of Tuana. The program that started in 2021 included the development of two scalability roadmaps for entrepreneurs participating in economic activities related to the Cultural and Creative Industries (CCI).

The scalability roadmap’s objective is to provide specific recommendations for entrepreneurs in the CCI including strategies and resources that enable them to expand their market exponentially. Given the broad set of areas of specialization of the CCI, the roadmaps focused on preselected subsectors considered most feasible to scale-up. The selection of the subsectors was the conclusion of the first phase of the program focused on the Mapping of the CCI Ecosystem in Tuana. The selected subsectors are the digitalization of traditional cultural activities such as performing and visual arts

(Music, dance, theater, painting, sculpting, etc.) and Audiovisual Media (Digital Media) that includes videogames, animation, visual effects, and virtual reality among others.

The goal of the Transborder Internationalization Guide in the Cali-Baja Binational Region is to provide strategies and practical recommendations to entrepreneurs in the Digital Media subsector of Tuana. It intends to enable entrepreneurs to maximize the opportunities presented by the geographic proximity to one of the world’s most robust and competitive markets in this subsector. This document explains the internationalization process as a Scale-up strategy. It presents a broad description of the CCI industry in the State of California and establishes a step-by-step roadmap on how to participate in it. The recommendations are based on documented best practices and the personal experiences of three accomplished entrepreneurs of the Digital Media subsector. It is an add-on document to the entrepreneurship and scalability manuals of the CCI which should be reviewed previously