Before you begin

Dear reader, these pages are derived from several creative professionals’ experiences reflecting on the routes they followed for developing outstanding projects whose scaling and technological integration characteristics acted in favor of their diffusion and sustainability. At the same time, thinking about the successes facilitated recognizing those projects that failed to mature, although they left valuable lessons learned and become inputs for subsequent iterations.

But first, let’s introduce the basic concepts adopted in this roadmap.

Acceleration: refers to the economic and operational growth of a company derived from an acceleration process that, as a result, achieves an increase in productive capacities and increases in their market share, which finally translates into an increase in profits.

This document presents examples of acceleration and scalability strategies from companies in the cultural and creative industries. By sharing insights, this document aims to guide you through accelerating and scaling your own business.

The work documents thirteen essential steps followed by cultural and creative projects in Tijuana. These steps also integrate the route many entrepreneurs utilize within innovation, creative, and technology companies. The similarities and variations in these paths can be explained by the sectors from which they emerge.

The presented roadmap is a living entity that may have design variations in the face of technological, social, and economic changes. It is suggested to make adaptations following the specificity of your own business. Working with the guidance of mentors or certified accelerators will yield the best results.

The arts and crafts and fashion activities generate tangible products, while music, dance, and theater spawn events in a specific place and time. A situation shared by these sectors is that traditionally their modalities of exchange had required co-presence with their audiences. This condition is indispensable in some cases, such as live music or the performing arts.

However, audio and video recordings have made it possible to share these experiences and generate markets, as in the case of the music industry and streaming platforms. On the other hand, arts and crafts and fashion have resorted to visual communication to share their creations with the help of digital media. However, events and exhibitions are still key channels for their commercialization.

During the analysis of methodologies and conversations with creative professionals, the role of digital technologies was highlighted as an essential part of the scaling of companies. Among the most notable benefits is its use in administrative processes, which allows it to make specific processes more efficient or reach larger audiences at affordable costs through digital platforms.