Agile methodologies in the development of startups

Agile methodologies are a great way to develop a startup. The agile approach is based on the idea that any product can be developed in a series of small iterations instead of a single significant development. Agile methodologies have been around for years, but only recently have they become popular for startup development.

The main advantage of the agile approach is that it allows you to test your product with real users and find out what they like and dislike as early as possible. This means that you can make changes to your product based on feedback from real customers before wasting time building things that no one wants or needs.

Many startups use agile because it allows them to make modifications quickly if something doesn’t work or no longer makes sense. Changing directions is vital to a headstart in the right direction.

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13 Steps for scaling up activities in the cultural and creative industries

Roadmap

1 Road Vision

This is a crucial step in driving your scaling process. The goal is to define the purpose of your company, along with a concise description of the idea that inspired it. By identifying your original audience (early adopters), you will be able to narrow down your market opportunities. A SWOT analysis also makes it easier to recognize the strengths and weaknesses of the scaling project and set realistic goals for the future.

3 Cultural And Creative Scaling Concept

The design framework for innovations offers different innovation modalities that you can explore and put into practice. These tools are useful to qualify your current innovation, as well as to create a new one. It makes it somewhat easier to detect errors of omission or missing dimensions that need to be reinforced in your scaling concept.

5 BUSINESS MODELS FOR THE ICCs

This step consists of understanding and defining the strategies on which your company creates, delivers and obtains value. To this end, it is necessary to consider the use of technologies for scaling and to know the different patterns of business models, monetization strategies and determine the definition of prices.

7 Intellectual Property Registration

The purpose of this step is to provide relevant material for creators and managers of cultural and creative enterprises, in order to increase their management skills and their ability to care for and expand their assets. It also serves as a tool to understand the specificity of the creative market and the main difficulties faced in terms of intellectual property asset management.

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MARKETING AND PERSONAL BRANDING

Define your marketing plan to effectively launch your creative business and position it in the market. Likewise, developing a personal brand is fundamental to identify yourself, attract new clients and increase your audience.

11 OPERATIONAL REDESIGN

To successfully scale a project you must direct all efforts towards its growth. The objective is to accelerate the business to grow faster than the competition, take advantage of market opportunities and deliver exceptional value to customers by defining a customer-centric acceleration plan.

13 CREATIVE PITCHES

An important key to having a great pitch is to communicate your story clearly and concisely, emphasizing the core elements along the roadmap. These are: vision, problem, product or service, business model, team, market, financials and growth rate. Close with a call to action for your target audience.

Connect With Your Audience

In this step you will learn to define the concept of cultural and creative scaling. You will also develop a positioning statement to describe your company from the customer's perspective. Last but not least, you will analyze your competition and develop a differentiation matrix.

4 Innovation Design

The framework for innovation design offers different modalities that you can explore in order to set them into practice. This tool is useful to qualify your current innovation, as well as to create a new one. It makes it easier to detect errors of omission or dimensions that need to be reinforced in your scaling concept.

6

Creative Catalogue Development

This is an important step for the sustainability of any project and to increase its impact. Document your catalog by identifying the different projects and activities you have carried out; with this basis you can measure and analyze their results. Take advantage of digital technology to publicize your cultural or creative offerings.

8 CREATING MARKETS FOR CCIs

To create opportunities, techniques such as Blue Ocean are applied in search of uncontested spaces. It does not mean to eliminate threats from competitors, but to compete with appropriate strategies seeking differentiation through the generation of added value.

9 Idigital Technologies Implementation

Creative agents must leverage their core competencies (innovation, creativity, artistic skills) by implementing digital technologies to create new revenue streams, communication channels to engage with their customers and increase their scalability.

12 Financial Strategy Modeling

Define your company's financial model, economic metrics oriented to audience retention and apply cost engineering to your scaling project. In this step, it is recommended to explore sources of public, private and mixed funds.