CANADIAN OLYMPIC BRAND
STANDARD STYLE GUIDE 1
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The Olympic Brand in Canada
The ‘Olympic Brand’ is comprised of the names, phrases, marks, logos and designs relating to the Olympic Movement. This includes, but is not limited to, those relating to specific Olympic Games, the Canadian Olympic Team, Olympic moments and the accomplishments of Olympians. Use of the Olympic Brand in Canada is subject to COC authorization. ref: https://olympic.ca/brand-use/
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TABLE OF CONTENTS LOGO DEVELOPMENT
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PRIMARY LOGO RESPONSIVE VARIATIONS RESTRICTIONS SIZES & CLEAR SPACE
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PRIMARY COLOUR PALETTE SECONDARY COLOUR PALETTE COLOUR COMBINATIONS
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TYPEFACE LOGO & TYPES LOGO & TYPES : VARIATIONS LOGO & TYPES : RESTRICTIONS
22 24 25 25
DESIGN ON : MERCHANDISES
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logo development A new logo for a new generation of great spirit and sportmanship is encouraged to keep the proud maple leaf icon of Canada in a trendy approach. So the maple leaf is redrawn in to a “snowflake� of the original leaf.
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Original Logo
Icon of Canada
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New Logo
PRIMARY LOGO Primary logo consists of the “snowflake� and the classic Olympics logo. The logo can be simplified by removing the Olympics logo to be used on applications that requires the logo to be resized below 10cm in width.
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On Colours
On White
On Black
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RESPONSIVE VARIATIONS
On website the logo is recommended to be responsive by removing the Olympics logo in small screen size. However, it is highly recommended to keep the Olympics logo as much as possible.
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Large
Medium 11
Small
RESTRICTIONS No manipulation, distortion, affiliation, or rearrangement attempt of colours, orientation, scaling, element, font are accepted. Below are some examples, but not limited to, of unacceptable forms of the brand. Please follow the standard indicated in the style guide strictly.
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CANADA
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SIZES & clear space Above is the minimum amount of clear space that must surround the logo options. No other element should intrude, and the clear space ratio is to always remain as designed. When possible, provide more open space. The maximum and minimum sizes for the logo must be as indicated on this page. This applies to digital as well as print applications.
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X
X
X
X
X
X
X
X
X
250cm
0.5cm
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primary colour palette
Red is mandatory to represent Canada as well as white as neutral colour for all applications. Ice blue is accompany red to bring contrast and celebrate Canada’s contribution in winter sports.
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R 234 G 28 B 64
R 255 G 255 B 255
C 1 M 100 Y 75 K 0
C0M0Y0K0
# EA1C40
#FFFFFF
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R 173 G 213 B 214 C 31 M 4 Y 15 K 0
# ADD5D6
SECONDAry colour palette
Secondary colour set is to support the primary colours in various print and digital applications.
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R 251 G 203 B 193 C 0 M 24 Y 18 K 0
# FBCBC1
R 200 G 197 B 196
R 148 G 155 B 169
C 21 M 18 Y 18 K 0 #C8C5C4
C 45 M 34 Y 26 K 0
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# 949BA9
COLOUR COMBINATIONS
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COMBO #1 Red and pink come together to support the primary logo in digital and print applications.
COMBO #2 Ice blue and grey blue come together to support the surrounding elements of primary logo in digital and print applications.
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TYPEFACES
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CODE BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ
Bahnschrift
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
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CANADIAN OLYMPIC BRAND 24
When combine logo with text, both fonts can be used alternatively. However, Code Bold font must be used for Canadian Olympic Brand and Canada. All sport teams may use Bahnschrift with the logo. Refer to variations and restrictions on the next page for guidelines on how to place text with logo.
SPORT TEAM
CANADA
CANADA Variations Restrictions
CANADA
name CANADA CANADA 25
DESIGN ON MERCHANDISES
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respect the style guide
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