STYLE GUIDE
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brand introduction Flashback is a special service introduced by Roku to bring the “good ol’ days” closer to younger generation, to revive the classics in the heart of movie lovers, and to preserve the culture that defined North America. Flashback carries the mission to keep the best productions of between 1950s and 1990s from Hollywood, television, and records close to family and easily accessible to young children as young as innocent toddlers.
table of contents 1. LOGO Inspirations Final Look Color Palette
5
2. PARENTS’ PROFILE Color Palette Fonts Icons
11
3. KIDS’ PROFILE Mascot Color Palette Movie Icons TV Icons Music Icons
17
LOGO inspirations Which style is timeless, trendy, and retro at the same time? As researched for popular styles in the past, one style never seems to cease to spark interest in designers : neon light. The neon light text came in 1910, was popular in 1950s diners, returned in 1980s, and is still one of the most loved artistic expression in the 2010s. Neon light aesthetic is both bold and calm; therefore, it has inspired Flashback logo to be an all-text logo with neon light effects. The color for the logo is neon pink to compliment Roku’s violet color scheme.
LOGO
final look
Flashback logo is strictly used on black and white background only or as indicated on this style guide.
Flashback logo in black and white is as indicated on this style guide. No other alternatives are acceptable.
LOGO
color palette
Overall feel to the logo looks like a hot neon pink.
The actual color used to create the shadow that imitates the neon feel is a Neon Violet # 9900cc R 153 G 0 B 204 C 56 M 88 Y 0 K 0
PARENTS’ PROFILE color palette # f843ee R 248 G 67 B 238 C 23 M 76 Y 0 K 0
# 330d61 R 51 G 13 B 97 C 93 M 100 Y 25 K 27
Combination of all three colors to create gradient effect.
# 000000 R0G0B0 C 75 M 68 Y 67 K 90
PARENTS’ PROFILE fonts METROPOLIS BOLD
ABCDEFGHIJKLMNOPQRSTUV WXYZ abcdefghijklmnopqrstuvwxyz
METROPOLIS MEDIUM
ABCDEFGHIJKLMNOPQRSTUV WXYZ abcdefghijklmnopqrstuvwxyz
METROPOLIS
ABCDEFGHIJKLMNOPQRSTUV WXYZ abcdefghijklmnopqrstuvwxyz
METROPOLIS THIN
ABCDEFGHIJKLMNOPQRSTUVW XYZ abcdefghijklmnopqrstuvwxyz
FORGOTTEN FUTURIST ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Metropolis font is used in most contents of Flashback in various weight to indicate various types of content. Forgotten Futurist is used for titles only. Helvetica or Arial may be the subtitutes in case Metropolis is not possible to be applied.
PARENTS’ PROFILE icons
MOVIES
TV
MUSIC
Parents’ profile icons for Movie, Tv, and Music are displayed on the main menu under abstract manner. The Movie icon contains a series of dots to depict pixels on the screen and the 60s. The TV icon is to show item inside item as a metaphor for content inside a box and represents the 70s. The Music icon shows various musical emotions through the 80s iconic pattern.
Additional sections for more entertainment regarding movies including Trivia, News, Quotes, Interviews, and Behind The Scenes are designed inspired by the 1950s pastels and stripes.
KIDS’ PROFILE mascot
Kids’ profile is a complete transformation of design to create a whole different world from adults’ world. Toki the Pig is inspired by 1950s ~ 1970s color palettes and 1980s patterns. A pig is also smart, cuddly, and friendly to kids.
Toki in Black & White doesn’t have the 80s patterns to keep her simplified. Since Roku originates from the Japanese word for number 6, Toki is also named after a Japanese word. Toki (ă ¨ă ? ) in Japanese connects two sentences and expresses the time when the state or action described in the main sentence takes place. It is a play of word to name her Toki as a connector between kids and the time when the past movies happened.
KIDS’ PROFILE color palette
# 9cdcf9 R 156 G 220 B 249 C 35 M 0 Y 0 K 0
# 2370b8 R 35 G 112 B 184 C 85 M 54 Y 0 K 0
# f1ea0c R 241 G 234 B 12 C 9 M 0 Y 99 K 0
# bd0048 R 189 G 0 B 72 C 19 M 100 Y 63 K 7
# ff6600 R 255 G 102 B 0 C 0 M 74 Y 100 K 0
KIDS’ PROFILE movie icons
main icon for movie
icon for funny movie
icon for adventure movie
icon for sports movie
icon for educational movie
icon for serious movie
KIDS’ PROFILE tv icon
Toki is applied on all icons for easier face recognition from kids. Bold colors are for kids’ interest. Additional collection of icons for tv show and music will be updated in the future as the service expands.
KIDS’ PROFILE music icon
Music service may be updated with categorised genres, and designed into icons for kids to recognize and save as favorite.
KIDS’ PROFILE favourite icon
Favourite icon for kids is an important personalized function therefore it must be recognized from afar. Toki with big sparkling eyes, shooting eyes around here indicates her admiration the way kids enlarge their pupils as response to what they like/ love.
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