Melvin Gordon's Branding

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TABLE OF CONTENTS INTRO ABOUT MELVIN GORDON LOGO LOGO LOGO LOGO LOGO

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RE-PURPOSING : PRIMARY RE-PURPOSING : SECONDARY VARIATIONS : YES VARIATIONS : NO VARIATIONS : USAGE

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COLOUR PRIMARY PALETTE COLOUR SECONDARY PALETTE COLOUR COMBINATIONS

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TYPEFACE : PRIMARY TYPEFACE : SECONDARY TYPEFACE COMBINATIONS

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DESIGN ON : MERCHANDISES DESIGN ON : WEBSITES DESIGN ON : SOCIAL MEDIA

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style guide intro

This style guide booklet is to help all readers and users to understand the idea behind the re-branding of Melvin Gordon, an American football running back athlete and to grip tightly all standards and restrictions when putting his branding, such as logo and representative colours into merchandises, event prints, and ads respectively.

Please follow this style guide with most considerations for Melvin’s success in continuing his professional life, and connection to his supporters in far future.

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ABOUT MELVIN GORDON

Melvin Gordon is from Kenosha, Wisconsin, where he attended Mary D. Bradford High School. Melvin was a two-sport star athlete, succeeding in both football and track. As a junior, he racked up 1,098 rushing yards and 16 touchdowns, which earned Melvin honorable mention All-state and All-region honors by the Wisconsin Football Coaches Association (WFCA). As a senior, Melvin broke out for 2,009 yards and 38 touchdowns, which earned him first-team All-state honor by the Associated Press and the WFCA. He was also named the Wisconsin Gatorade Football Player of the Year. As a recruit, Melvin was regarded as a four-star recruit by Rivals.com, and was ranked the No. 24 running back in the entire nation. ESPN.com also ranked Melvin as the top player in Wisconsin. Following his senior season, he chose to accept a scholarship offer from Wisconsin over Iowa, Michigan and Louisville.

- From melvingordon.com -

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LOGO RE-PURPOSING : PRIMARY

Melvin Gordon’s original logo

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Melvin Gordon’s re-branded logo - san serif font, wtih stripes on the letters indicating his fame for speed. The lightning sillhoutte is upgraded with new shape to be used as his own symbol.

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LOGO RE-PURPOSING : SECONDARY

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Football and the lightning bolt as Melvin’s symbolized icons are combined to become his own iconic logo. This secondary logo is to be used on merchandises and certain ads with subtle copyrighted made by Melvin.

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Variations of the secondary logo in black & white, and in his official colours.

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LOGO VARIATIONS : YES

The primary logo used in black and white as indicated in this page. No other alternative design is accepted.

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Other acceptable coloured alternatives of primary logo are as indicated in this page. Other alternatives are not accept.

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LOGO VARIATIONS : NO

MG MG 12

All, but not limited to, designs of Melvin’s logo shown in here are not accepted. Primary logo must follow as indicated in this style guide.

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X

X

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Y

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Y

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LOGO VARIATIONS : USAGE

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Clear space standards for primary logo must follow as indicated in the style guide. Other alternatives are not accepted.

10,000mm

100mm Maximum length and minimum length standards for primary logo must follow as indicated in the style guide. Other alternatives are not accepted.

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LOGO VARIATIONS : USAGE X

X

8,000mm X

Clear X

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Clear X

80mm Clear space, maximum length and minimum length standards for secondary logo must follow as indicated in the style guide. Other alternatives are not accepted.

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5,000mm Y

Y

Y

Clear Y

Y

5,000mm + A

Y

Y

50mm + A

Y

50mm

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COLOUR PRIMARY PALETTE

#404664 R64 G71 B101 C81 M73 Y38 K24

#5b699c R91 G105 B156 C73 M61 Y15 K1

#f3ba19 R243 G187 B25 C4 M27 Y100 K0

Primary colours are chosen to remind of Melvin’s current team yet to be versatile enough to transition into his own colour scheme for many merchandises, events and advertisements. No attempts to create similar schemes in replacement of these colours are accepted.

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COLOUR SECONDARY PALETTE

#6b322c R108 G50 B45 C37 M80 Y75 K44

#d77b27 R215 G123 B40 C13 M60 Y100 K1

#92278f R146 G39 B143 C50 M99 Y1 K0

Secondary colours are chosen to support the primary colours in terms of design in many aspects. No attempts to create similar schemes in replacement of these colours are accepted.

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COLOUR COMBINATIONS

Dark blue and Mustard yellow are combined to be Melvin’s official colours on his website and most of his ads.

Greyish blue and maroon red are combined to be used on his merchandises and certain sub contents.

Greyish blue may be used in 70% opacity in certain printed production.

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Maroon red and Earthy orange go together to support the blue + yellow combo in most graphic design for Melvin.

Mustard yellow and ultraviolet purple are together as supporting colours for other main colours, to be used on merchandises and some advertisemetns.

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TYPEFACE : PRIMARY

CODE BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

QUICKSAND REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

QUICKSAND BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

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TYPEFACE : SECONDARY

QUICKSAND ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

QUICKSAND BOLD ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

QUICKSAND DASH ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

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TYPEFACE : COMBINATION

melvin gordon

MELVIN GORDON 24

Primary logo is created using Alien Encounter typeface, while other primary typefaces may be used to spell Melvin’s name as placed on the style guide. No other typefaces are accepted on the logo

TITLE content of all types any emphasized word any sub title Typefaces are used indicated above. No other combination in any digital, or printed texts is accepted.

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DESIGN ON : MERCHANDISES

Official merchandises must not be limited to only apparels, but also be beyond practical gifts such as aprons, pins, or gift box sets,etc.

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Primary and secondary logos must follow style guide to be applied on merchandises of any type. Rules beyond the guide will be considered unofficial.

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DESIGN ON : WEBSITES

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Melvin Gordon’s official website follows strictly the style guide by applying main colour scheme and typefaces as indicated.

The website comes in three screen sizes : large, medium, and small to fit the variety of devices nowadays.

Any fans accessing the site may sign up for an account or subscribe for newsletter and updates on their interested athlete.

The website consists of info, news, and merchandises of Melvin Gordon for any loyal fan’s curiosity and support.

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DESIGN ON : social media

Primary logo on profile photo

Secondary logo on profile photo

Official logo may be used in instagram posts or blog posts to avoid being stolen and impersonated.

The logo may be used on other platforms such as facebook cover photo, facebook profile photo, etc.

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“Thank you to all my fans for the continued support, and I hope to be able to go out week after week for years to come, and show you everything I am made of.�

-Melvin Gordon-

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Thank you for respecting our guidelines.

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