The World’s Finest Underwear Handmade in Switzerland since 1871
Exclusive Ribs Zimmerli’s legacy is achieved through its superior-quality ribs.
Product Philosophy
The unique comfort and durability of Zimmerli products make them incomparable to other brands on Neiman Marcus’ selling floor. The ribs are knitted on 4 rare machines that only Zimmerli owns – i.e. it’s impossible to truly emulate a Zimmerli rib.
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Unique Brand Position at Neiman Marcus
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Distinctive style, quality, and creativity fills a unique niche in Neiman Marcus assortment.
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Meets the taste level of highly discerning customers who travel the world and expect to find most refined European products at Neiman Marcus.
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Narrow distribution of Zimmerli distinguishes Neiman Marcus’ offer from more common brands available at NM.
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Made in Switzerland is a proud and vital core value of the Zimmerli brand. Zimmerli is the only underwear company still producing products in Switzerland. An indication of the company's’ commitment to creating handmade, luxury products.
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Zimmerli offers excellent price-to-value in multi-functional products with exquisite comfort against skin for well being; uncompromised quality and style.
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Finest quality reorderable basics are vital to Zimmerli, and therefore a profitable business to build with minimal markdowns.
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Zimmerli is the best-of-the best, an uncommon, distinctive luxury.
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CMK and Zimmerli desire to build a lasting and mutually profitable relationship with Neiman Marcus in men’s, as in ladies.
Richelieu 207 Richelieu 100% extra long staple Egyptian Mako cotton, fine twisted yarn, mercerised
Zimmerli is Hollywood’s favorite Signature Variegated Rib
Richelieu rib Signature Variegated rib
Styles:
High Stretch without Lycra due to unique ribs
207-1410 Shirt NS
Sizes: S - 2X
Colors: White, Black Page: 4
Perfect light weight comfort in distinctive Style
Royal Classic…. Celebrating 50 Years !! 252 Royal Classic 100% Fine Cotton Twisted Mercerized yarn Single jersey
Styles: Shirt VN SS 252-8124 (white only) Shirt SS 252-8125 (white only) Slip (open fly) 252-840 Boxer Short (open fly) 252-8476 Sizes: S-XXL Basic Colors: White, Black
Zimmerli’s highest quality; classic, light weight, Perfect fit Page: 5
Pureness 700 Pureness 95% MicroModal 5% elastane Single Jersey Styles: SS Shirt 700-1341 (white only) Pant Closed 700-1343 Colors: White, Black Sizes: S-XXL
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Zimmerli’s fastest growing collection
Driving Growth in Spring ‘14 • • • • • •
Department / Store Support Training Seminars in-stores or on-line in all doors Customized Training handouts Distinctive Assortment Contest for All Sales Associates Zimmerli Reference / Brand Book for each door • • • •
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On-going Sales Support Emails to SA’s with new product info Smart Phone & Social Content for use with Customers Facebook / Social coordination to Promote Store Events