Neiman Marcus Training Guide - Zimmerli Ladies Spring 2014

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The World’s Finest Underwear Handmade in Switzerland since 1871

Zimmerli of Switzerland Company History


Unique Brand Position At Neiman Marcus Distinctive style, quality, and creativity fills a unique niche in Neiman Marcus assortment. Meets the taste level of highly discerning customers who travel the world and expect the most refined European products found at Harrods, Zermoli, Globus, to be present at Neiman Marcus. Narrow distribution of Zimmerli in the US distinguishes NM assortments from other more widely distributed brands on your floor. “Made in Switzerland” is a proud and vital core value of the Zimmerli brand—the only underwear company still producing in Switzerland—a true commitment to creating handmade luxury products. Zimmerli offers excellent price-to-value with investment pieces of multi-function. Products can be layered, worn as underwear, sensual sleepwear, or great RTW items. All with exquisite comfort against skin for well being. Zimmerli is “The Couture Underpinning”, uncompromised quality and style-to-be-seen. A perfect paring with the finest RTW brands. Zimmerli’s unique style is achieved through exquisite ribs. These make Zimmerli incomparable. Each rib structure has a unique look and feel, knitted on rare machines that Zimmerli owns. Reorderable fashion basics are unique to Zimmerli. Offer your customers very special, highly detailed and unusual NOS products, a profitable business with minimal markdowns Zimmerli is “handmade”, uncommon, the best-of-the-best, a distinctive luxury

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Our PRODUCTS Product Philosophy

Exclusive Ribs Zimmerli’s unique style is achieved through exquisite ribs. These make Zimmerli incomparable to other brands on Neiman Marcus selling floor. Each rib structure has a unique look and feel.

Exclusive ribs are knitted on rare machines, that only Zimmerli owns.

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New Basic Collection !!! 100% long staple Egyptian Mako cotton 2x2 Rib Opulent French Stretch Calais Lace Trim. Lacey, sensual, extreme comfort Colors: White Black Sizes:S-XL Styles: Spaghetti 211-2750 Cap Sleeve 211-2752 Hipster 211-2754

Spring 2014

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Ava - 2x2 Rib

Spring 14 Assortment


New Basic Collection !!! Madison - 6X6 Rib 100% long staple Egyptian Mako cotton, fine twisted yarn, mercerised 6X6 Rib

Rich Modern Graphic Stretch Lace Edge from Switzerland Colors: White Black Sizes: S-L Styles: Spaghetti-282-2410 Long Sleeve-282-2413 Bikini-282-2414

Spring 2014

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Spring 14 Assortment


Maude Prive - Ajoure Fantasy Rib 260 Maude Prive

100% long staple Egyptian Mako cotton, hierloom quality French Stretch Calais Lace Trim

Styles: Spaghetti 260-2186 No Sleeve 260-2187 Hipster 260-2190 Sizes: S-XL

Basic Colors: Blush Ecru Black Fashion Color: Dove

Spring 2014

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Spring 14 Assortment


Fleur Magique – 2x2 rib

100% long staple Egyptian Mako cotton Exclusive Italian directional embroidered medallion Colors: White Black Styles: Spaghetti 211-2725 No Sleeve Top 211-2726 Hipster 211-2729

Spring 2014

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Spring 14 Assortment


Driving Growth in Spring 14 •

Distinctive Assortment

Contest for All Sales Associates

Zimmerli Reference / Brand Book for each door

Department / Store Support Gratis for Department SA’s & Personal Shoppers (new doors) Training Seminars in-stores or on-line in all 12 doors Customized Training handouts per NM Assortment

On-going Sales Support Beautiful Features and Selling points Emails to SA’s Smart Phone & Social Content for use with Customers Facebook / Social coordination to Promote Store Events

Spring 2014

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