Rochester HCG 2021

FR

EE

GUIDE

Comprehensive Resources Guide INSIDE Women’s Services • Children, Seniors • Mental Health Support Groups Volunteering Free Health Clinics PLUS: Leaders in Healthcare Published by In Good Health, Rochester’s Healthcare Newspaper

R O C H E S T E R

–

F I N G E R

W W W. G V H E A LT H N E W S . C O M

L A K E S

primary care right at home.

The Physician House Calls practice has a staff of physicians and nurse practitioners who provide medical care in your home.

This includes routine visits, urgent visits, medication review, and care coordination with a 24-hour on call service.

Dr. Baratta is wonderful.

I feel comfortable when she is here; she’s so welcoming and makes me smile.

A safe and secure option for adults over age 65 who are homebound.

patient

If you are in need of a new primary care provider, or would like to find out more about the practice, call (585) 244-5993 or visit jslphysicianhousecalls.org.

A service of Jewish Senior Life

Physician House Calls Primary Geriatric Care at Home

opportunities in the health care industry.

To join our talented, professional team, please visit one of our care facilities career pages for available positions.

Become a part of Our Family!

Life in balance.

A company philosophy that speaks to a continual process of individual and collective development to improve our well-being, quality of life and personal relationships.

17 Sunrise Drive Oswego, NY 13126 315-342-4790 | www.MorningstarCares.com

WE CARE LIKE FAMILY WE CARE LIKE FAMILY

Our Mission.

To provide people in our community with healthcare, customer services, support & employment to achieve their individual best quality of life.

Our Vision.

To redefine skilled nursing care through successful team development, use of technology, progressive service and being a strong community partner.

We are growing and have exciting career Our Team.

opportunities in the health care industry.

Nurse Aides Registered Nurses To join our talented, professional Housekeeping team, please Licensed Nurses visit one ofAssistants our care facilities Laundry career pages for Certified Nursing available positions. Finance Physical Therapists Maintenance Occupational Therapists We are growing and have exciting Medical Records career Speech LifeTherapists in balance. opportunities the health care industry.

A company speaks to a continual process of individual Social Workersphilosophyinthat To join our talented, professional team, and collective development to improve our well-being, qualityplease of life Recreational Therapists visit one of our care facilities career pages for and personal relationships.

Dietitians available positions.

Our Mission.

To provide people in our community with healthcare, customer services, Life in balance. support & employment to achieve their individual best quality of life.

A company philosophy that speaks to a continual process of individual and collective development to improve our well-being, quality of life Our Vision. and personal relationships.

To redefine skilled nursing care through successful team development, use of technology, progressive service and being a strong community partner.

Our Mission.

ToOur provideTeam. people in our community with healthcare, customer services,

Waterville RESIDENTIAL CARE CENTER

220 Tower Street, Waterville, NY 13480 315-841-4156 | www.WatervilleCares.com

Become a part of Our Family!

Assisted Living Community

132 Ellen Street, Oswego, NY 13126 315-343-0880 | www.TheGardensByMorningstar.com

Aaron Manor Become a part of Our Family!

Rehabilitation and Nursing Center

10017 St.Sunrise CamillusDrive Way,Oswego, Fairport,NYNY13126 14450 585-377-4000 | www.AaronManor.com 315-342-4790 | www.MorningstarCares.com

Waterville RESIDENTIAL CARE CENTER

17 Sunrise Drive Oswego, NY 13126 315-342-4790 | www.MorningstarCares.com 220 Tower Street, Waterville, NY 13480 315-841-4156 | www.WatervilleCares.com

Waterville

support & employment to achieve their individual best quality of life.

Nurse Aides Registered Nurses Assisted Living Community RESIDENTIAL CARE CENTER Housekeeping Licensed Nurses 132 Ellen Street, Oswego, NY 13126 Our Vision.

220 Tower Street, Waterville, NY 13480 315-343-0880 | www.TheGardensByMorningstar.com Laundry Certified Nursing Assistants To redefine skilled nursing care through successful team development, use 315-841-4156 | www.WatervilleCares.com Therapists ofPhysical technology, progressive service andFinance being a strong community partner.

Maintenance Occupational Therapists Medical Records Our Speech Team.

Therapists Aaron Manor Nurse Aides Rehabilitation and Nursing Center Registered Nurses Social Workers Assisted Living Community 100 Camillus Fairport, NY 14450 Housekeeping Licensed Nurses Recreational Therapists 132St.Ellen Street,Way, Oswego, NY 13126 585-377-4000 | www.AaronManor.com 315-343-0880 | www.TheGardensByMorningstar.com Laundry Certified DietitiansNursing Assistants 2021 Rochester/Finger Lakes Healthcare Guide - 3 Finance Physical Therapists Maintenance Occupational Therapists

FR

INSIDE

EE

GUIDE

COVID, COVID, COVID — The virus will continue to impact and influence our well- being, healthcare delivery and the news throughout 2021.............. 8 Food to put you in a better mood.......................... 12 Leaders in Healthcare............................................. 14 Hospital of Greater Rochester................................ 32 Hospital Stats & Quality Care............................ 41-43 Resources Directory............................................... 62

Comprehensive Resources Gui de Women’s Services INSIDE • Children, Seniors • Mental Health Support Groups Volunteering Free Health Clin ics PLUS: Leaders in Healthcare

RESOURCE LOCATOR Acupuncture....................... 44 Agencies — Adoption .

Services.......................... 44 Agencies — Health / Human Services............. 44 AIDS/HIV Services............ 48 Associations / Foundations.................... 48 Autism Services................. 50 Bereavement Support Groups............. 50 Blind & Vision Impaired.... 50 Cancer Services................. 52 Children / Family Services............... 52 Dental Care........................ 53 Disabilities Services.......... 53 Disabilities ­— Recreation....................... 54 Disabilities — Accessibility Modification.................... 52 Employment Assistance... 54

Free and Subsidized Health Clinics........... 45-46 Free Legal Aid/Advocacy.. 51 Gambling............................. 54 Hair Loss / Wigs Studio... 55 Hotlines............................... 55 Housing / Shelter............... 56 Insurance............................. 57 Memorial Park................... 57 Nutritional Health/ Support............................ 57 Senior Nutrition Services............................ 59 Senior Services.................. 59 Substance Abuse and Addiction................. 61 Support Groups................ 63 Transportation Services... 63 Vocational / Job Training... 63 Volunteering....................... 64 Women’s Services............. 65

The 2021 Rochester / Finger Lakes Healthcare Guide is online @ www.GVhealthnews.com 4 - 2021 Rochester/Finger Lakes Healthcare Guide

Pub lish ed In Goo d Hea by lth, Roc hes ter ’s Hea lthc are New spa per

R O C H E S T E R

W W W. G V H

–

F I N G E R

E A LT H N E W

S.COM

L A K E S

Rochester Healthcare Guide is published every year by In Good Health Rochester’s Healthcare Newspaper.

2021 Healthcare Guide

Editor & Publisher: Wagner Dotto Associate Editor: Lou Sorendo Resource Directory Editor: Mike Costanza Contributing Writers: Anne Palumbo, George Chapman, Deborah Jeanne Sergeant Advertising: Anne Westcott, Linda Covington Layout Design: Dylon Clew-Thomas Office Assistant: Nancy Nitz Cover Design: Jillian Meisenzahl

Published by Local News Inc., publisher of In Good Health - Rochester’s Healthcare Newspaper and 55 Plus Magazine P.O. Box 525, Victor, NY 14564 Voice: 585-421-8109 Fax: 585-421-8129 Website: www.GVhealthnews.com Email: editor@GVhealthnews.com All contents copyrighted © 2021. All rights reserved.

No part of this publication may be reproduced in any manner without the express written consent of the publisher. Content updated in December 2020.

Your Go-To Dentist for

ALL Dental Needs!

. .

Teeth Whitening

Crowns & Bridges

Sleep Apnea Management

. . ..

Root Canals

Dentures & Partials

Tooth Removal

Implants

Emergencies

NO INSURANCE? NO PROBLEM! Ask about our Star Membership Plan

.. .. .. ..

Why Choose Us? Same-Day, Evening, Saturday Visits Same-Day Crowns & Bridges 3D X-Ray, 3D Scanner, 3D Printer Medical-Grade Air Purifiers State-of-the-Art New Office Comfortable Amenities Affordable Financing Options Accepting 10+ Dental Insurances

CelestialDental.com Rochester/Finger Lakes Healthcare Guide - 5 (585) 360-0202 4178 W Henrietta Rd (Suite B), Rochester, 2021 NY 14623

We offer: • High-Fashion Wigs – Including Allura • Synthetic Kanekalon Human Hair Blends • European Human Hair – Style Examples on Site for Purchase • Exclusively at Grasta’s Custom One-Of-A-Kind European French Top Human Hair Wigs • Hair Care Supplies • Manufacturer of Natural Looking Hair Styles • Chemotherapy, Burn Victims & All Illnesses, & Thinning Hair

As a young girl, Sharon Grasta helped her mother Lucile K. Russo at Lu Rue’s Beauty Shop in west Rochester. After graduating from Continental and the Chadwick of England Beauty School, Sharon was mentored by the daughter of a wig supplier. in the 1960’s she established her own business.

By Private Appointment Only

Grasta is proud of her own personal wig collection.

I have styles for everyone!

Even if you do not have an illness you are welcome to make an appointment.

Young, Middle Age, Seniors or Gender Neutrals are welcome.

COVID-19 Guidance Followed MASKS REQUIRED Everyone must wear mask & temperature will be taken before entering.

CALL 585-392-7823 TODAY!

We specialize in professional, personal, and confidential service.

We enjoy making clients feel beautiful from the inside out.

6 - 2021 -Rochester/Finger Lakes Healthcare Guide Fri.

Are you turning 65?

0

PPO plans with

$

As part of the CVS Health family, Aetna takes a total, connected approach to your health and wellness. Get a low monthly plan premium with a firm limit on how much you pay for covered medical care each year, keeping your out-of-pocket medical costs more predictable.

Get the right coverage, local resources and care to help you age actively and live the life you love.

monthly premiums including

dental

Call me today to learn more or make an appointment.

Anthony Argentieri 585-683-2309

8 AM - 8 PM, 7 days a week A licensed sales agent will answer your call. argentieria@aetna.com

Aetna Medicare is a HMO, PPO plan with a Medicare contract. Our SNPs also have contracts with State Medicaid programs. Enrollment in our plans depends on contract renewal. Plan features and availability may vary by service area. For accommodation of persons with special needs at meetings, call 1-833-258-3132 (TTY: 711). Š2020 Aetna Inc. 1A.12.391.1-NY

2021 Rochester/Finger Lakes Healthcare Guide - 7 Y0001_4002_21530_2021_M

‘COVID. COVID. COVID.’

By George Chapman Special for Rochester Healthcare Guide

T

hese are the words of our former president at a campaign rally just days before the November election.

It was said somewhat sarcastically because it was dominating the headlines and he predicted we would never hear another word about COVID-19 after the election.

Well … COVID-19 continues to dominate the news and our lives as the pandemic worsens and we approach 400,000 deaths. Thankfully, vaccines will be distributed throughout the early months of 2021. The virus, however, will continue to impact and influence our well- being, healthcare delivery and the news throughout 2021.

Average Age Continues to Rise

We are getting older. The New York

Times ran an article in 2020 on the pending healthcare crisis facing the country as we age. (The impact of the pandemic remains to be seen.) Our birthrate is at a record low, continuing a steady decline since the 2008 recession. Ten thousand baby boomers are retiring every day and they are living longer. In 10 years, by 2030, the population of the prime caregivers (45-65) will increase by just 1% a year, while the population over 80 will increase by an astounding 80%. To compound the approaching dilemma, once you reach 85, your chances of developing Alzheimer’s is 14 times higher than when you’re 65 to 70. Most of the help received by the elderly, 83%, is provided by relatives or neighbors — without compensation — and two thirds of the caregivers are women. According to the National Institute on Retirement Security, the median savings of people in middle age is just $15,000.

It is estimated that people over 65 withdrew $22 billion from their savings to cover what Medicare doesn’t. And Medicare does not cover long-term care.

It is human nature to kick the can down the road, ignore reality and avoid uncomfortable debate. Pending crises aren’t really addressed until they are smack in front of us. 2030 is just around the corner.

8 - 2021 Rochester/Finger Lakes Healthcare Guide

ID Doc Shortage Continues

With the coronavirus grabbing the headlines, overlooked is the fact that infectious disease experts (ID docs) are a fading breed. There has been a 40% decrease in medical students enrolling in ID training programs or residencies between 2009 and 2019. Infectious disease is one of just two subspecialties where not all residency slots are filled. Telemedicine can help by transmitting increasingly rare and valuable expertise to physicians working in even the remotest areas. Telemedicine also allows physicians to treat patients remotely, keeping them from coming into EDs and offices and infecting provider staffs and other patients.

Drug Prices Will Remain Uncontrolled

The House bipartisan bill authorizing the Centers for Medicare & Medicaid Services (CMS) to negotiate drug prices on behalf of the 165 million people covered by Medicare and Medicaid remains stalled in the Senate and most likely will not be tabled for a vote in 2021. Sen. Chuck Grassley, a Republican, spearheaded the bipartisan bill. Opponents of the bill have argued that negotiating prices is a form of “socialism.” The rather timid bipartisan bill would authorize CMS to negotiate just 25 prices the first year, then ramp up to more over ten years.

Drug prices remain totally unchecked while CMS literally sets prices and fees for physicians and hospitals. Rather than negotiate prices with U.S. drug manufacturers, the latest scheme is to buy drugs from Canada and Mexico where they are much cheaper. Both countries have told us they purchase just enough drugs for their citizens and have no interest in our roundabout scheme.

Amazon’s Impact to Increase

Just as Amazon changed the way we shop, resulting in the closure of 9,000 brick-and-mortar stores last year alone, so it is changing the way we receive medical care. It will continue to open primary care clinics, expand virtual

medical services and introduce an on line pharmacy called PillPack. Amazon is working on an Alexa-based program whereby consumers can query drug interactions and side effects as well as manage their meds. Information will be updated regularly. The company is also working on clinical speech recognition whereby provider patient conversations will automatically be documented in the medical record.

This will have a significant impact on “he said, she said” conversations. Amazon has the wherewithal, size, money, supply chain, artificial intelligence and IT expertise to alter the entire healthcare delivery system. Industry observers believe Amazon will have the same impact on brick-and-mortar providers as it did on stores. In lieu of the dire predictions of a physician shortage, Amazon could considerably reduce the deficit with increased automation and artificial intelligence.

COVID-19 in Perspective

Various computer models have attempted to predict U.S. deaths from this

pandemic. The earliest estimates were upward of one million deaths. These early predictions were based on spurious data from China. A year into the pandemic, we have more experience. Models in mid-April were predicting fewer than 100,000 deaths. The final tally for 2020 may exceed 300,000. It helps to put the impact of the virus in perspective.

The major causes of death for 2018: • Heart disease: 655,381 • Cancer: 599,274 • Alzheimer’s/dementia: 267,311 • Emphysema/COPD: 154,603 • Stroke: 147,810 • Diabetes: 84,946 • Drug overdose: 67,367 • Pneumonia/flu: 59,690 • Liver disease: 55,918 • Renal failure: 50,504 • Car crash: 42,114 • Septicemia: 40,718 • Guns: 39,201 • Falls: 37,558 • Hypertension: 35,835 • Parkinson’s: 35,598 • Digestive diseases: 31,015 • Arterial diseases: 24,808.

In 2018 the US population was 327 million. COVID-19 with 300,000 deaths will move into third place behind cancer and before dementia.

Telemedicine to Increase

Undoubtedly, COVID-19 is the catalyst for the widespread acceptance and use of telemedicine and virtual visits.

As the virus resurges, providers may either postpone your upcoming routine office visit or offer to “see” you via telemedicine. Medicare has relaxed privacy and billing requirements for providers, (MDs, NPs, PAs, social workers, therapists, mental health providers) making it far easier for them to offer and bill for virtual visits. Smart phones and personal computers are acceptable for virtual

visits. You must agree to the virtual visit verbally. Over the next several months.

Medicare has relaxed physician supervision of nurse practitioners and physicians assistants, granting these two advanced practitioners more independence.

Physicians can still provide virtual care across state lines regardless of the state they are licensed. No one could have predicted that a pandemic would be the catalyst or “black swan” event for telemedicine. Up until the pandemic, telemedicine was used infrequently. Virtual visits were just 10% of a typical provider’s schedule in 2019. In April 2020, it had ballooned to 46%. Industry experts are predicting that telehealth could be $250 billion a year in spending post pandemic. Both providers and consumers have adapted to the new reality. According to a recent consumer survey by McKinsey & Company, 75% of respondents are highly or moderately likely to use telemedicine services.

Seventy-five percent of respondents who recently received services via telemedicine were satisfied. Up until the pandemic, providers were somewhat reluctant to incorporate telemedicine into their business models, primarily due to poor reimbursement from insurers.

Before the pandemic, telemedicine was used primarily to reach isolated, rural or homebound patients. The unknown is whether or not Medicare will continue the improved telemedicine reimbursement beyond the pandemic. The longer this pandemic lasts into 2021, the further the horse is out of the barn. Medicare would certainly face a backlash from both providers and consumers who have adapted to this care delivery care option.

George W. Chapman is a healthcare business consultant who works exclusively with physicians, hospitals and healthcare organizations. He operates GW Chapman Consulting based in Syracuse. Email him at gwc@ gwchapmanconsulting.com.

2021 Rochester/Finger Lakes Healthcare Guide - 9

Reopening

Healthcare, Again, in 2021

The initial surge in the spring of 2020, forced hospitals and physician offices to close to non-emergent care. The postponement or cancellation of elective surgeries and routine office visits put most providers in dire financial straits and most resorted to furloughing or laying off staff as bottom lines floundered. In April, CMS issued guidelines for providers to open up again for normal business. By summer, things started to return to normal. But with the pandemic resurging at the end of 2020 to heights never imagined last spring, providers may start to limit care again. Decisions to limit care will be consistent with federal, state, and local orders, CDC guidance, and in collaboration with state and local public health authorities. Last spring, with the initial surge, providers were hampered by shortages of personal protection equipment (PPE).

That is still somewhat of an issue this time around. But now a worsening and more devastating problem is provider burnout and stress. As if that isn’t enough of a problem, competition for nurses, physicians, respiratory therapists among hospitals is furious. Traveling nurses can earn as much as $7,000 to $10,000 a week, especially in rural areas. While it is great for nurses, it is straining already disastrous hospital bottom lines.

“Retailization” of Healthcare

The pandemic will cause this trend to accelerate. In addition to opening more and more primary care, dental, vision and mental health clinics, mega corps like Walmart have introduced healthcare insurance products. Walmart Insurance Services began selling Medicare plans last August in the Dallas Fort Worth area market. Not to be outdone, Walgreens

‘Traveling nurses can earn as much as $7,000 to $10,000 a week, especially in rural areas. While it is great for nurses, it is straining already disastrous hospital bottom lines.’ plans to open 500 to 700 clinics called VillageMD over the next five years. The plan is to employ 3,600 primary care providers. Half of the clinics will be located in federally designated medically underserved areas. It remains to be seen how this will impact the private practice of medicine and hospital systems that also employ providers in remote, off-campus facilities. The obvious question is where will all these caregivers come from?

Hospitals Are Not “Gaming” the Virus

There are several and totally unfounded rumblings on social media and the press regarding hospital “profiteering” during the pandemic. The inference is that hospitals are encouraged to label every respiratory infection as COVID-19 ( COVID-19) in order to get paid more.

Nothing could be further from the truth.

That would be out and out fraud and all the major payers like Medicare, United, Humana, BlueCross, etc. employ fraud police. Also, patients or family members of the deceased, are asked to inspect their hospital bills for suspected fraud and to report such. In 2017, well before the pandemic, the average payment to hospitals for respiratory and infections problems ranged from $13,000 to $40,000 depending on the patient’s in-

10 - 2021 Rochester/Finger Lakes Healthcare Guide

surance, severity of illness, comorbidities and length of stay. Medicare, that pays for most of the COVID19 hospitalizations, pays an average of 20% more because … it costs more. The average patient spends 20 days in the ICU, which is the most expensive and service intensive place to be in a hospital. According to the Association of Health Insurance Plans (AHIP), the average reimbursement to hospitals for COVID-19 is about $30,000. No hospital is “making money off the virus”. Medicare partially reimburses hospitals for COVID-19 care rendered to the indigent.

The Kaiser Family Foundation estimates two million of us will get the virus and 15% will be hospitalized when all is said and done. There are plenty of hyped up stories about exorbitant hospital COVID-19 bills. That is not newsworthy because all hospital bills are exorbitant.

They are notoriously and historically absurd when compared to what they are actually are paid by insurers. Hospital charges have little to do with costs. But, despite their charges, all hospitals have suffered tremendous financial losses since the pandemic because they had to cancel all their elective surgeries. In a typical non-pandemic year, about one third of our 5,000 hospitals lose money, another third hover around break-evenand a third make a modest profit.

Uninsured Increasing

The impact of the pandemic is evident in fatalities, increased social anxiety, a faltering economy and loss of jobs. It is estimated that as many as eight million workers will lose their jobs temporarily, if not permanently. Consequently, they will lose their employer-based health insurance.

If the ACA is stuck down, subsidized commercial insurance plans on the exchanges will no longer be an option as it is currently for 20 million Americans.

Physicians and hospitals, already in financial peril due to the pandemic, are understandably concerned about the further strain on their revenue sources as patients lose their better paying commercial insurance plans.

The newly uninsured who qualify based on income, will be covered by Medicaid. Those who don’t qualify may decide individual commercial insurance is too expensive and risk being uninsured.

Health insurance, for most under 65, has traditionally been employer based.

The ACA was designed to offer an alternative to employer based plans.

Thank You To our physicians, providers and employees Thank you for your resilience, dedication and teamwork as we have worked together to keep patients, visitors, staff and our community safe and healthy during this challenging time. You are true superheroes.

To our community We extend sincere appreciation to the individuals, businesses and organizations across Central New York that have generously donated financial contributions, personal protective equipment/ supplies, food, electronic devices and other items in support of Crouse Health and our fight against COVID-19.

crouse.org/covidthanks

2021 Rochester/Finger Lakes Healthcare Guide - 11

FOOD TO PUT YOU IN A BETTER MOOD

By Anne Palumbo

F

eeling blue lately? A tad blah?

You’re not alone. According to findings from government-funded COVID-19 response tracking study released in June, Americans are the unhappiest they’ve been in 50 years.

From health worries to economic woes, social isolation to pervasive fear, many of us are struggling to stay positive.

But here’s something to smile about: Growing research shows that simply making changes in what you eat can significantly boost mood and improve symptoms of anxiety and depression.

In a recent study of people all diagnosed with depression, those who consumed a healthy Mediterranean-style diet rich in fruits, vegetables, nuts, whole grains, lean protein and olive oil showed fewer symptoms of depression after three months than those who ate an unhealthy diet of sweets, processed deli meats and salty snacks. The study further revealed that more than a third of the healthy eaters no longer even met the criteria for being depressed.

As promising as this and other studies sound, however, the scientific community does acknowledge that there is still much to learn about how our diet influences moods. And while experts in the field recognize that there is no single food or nutrient that can prevent depression, they do have some strong clues about what’s good and what’s not.

Let’s take a look at six foods that have shown promise in helping to ease stress, relieve anxiety, improve mood and fight depression.

Fatty Fish

Ever since studies found that depression is less common in nations where people eat large amounts of fish, researchers

12 - 2021 Rochester/Finger Lakes Healthcare Guide

have cast their investigative nets toward the omega-3 fatty acids found in fish, especially fatty fish. Many have speculated that omega-3 may have a positive impact on mental health because of two important factors: they lower brain inflammation and they alter brain chemicals associated with the uptake of dopamine and serotonin, the “feelgood” neurotransmitters that affect our moods. Examples of fatty fish that contain high levels of omega3s include salmon, mackerel, tuna,

herring, and sardines.

Eggs

inflammation-busting antioxidants to serotonin-boosting tryptophan to anxiety-reducing magnesium. Just be sure to enjoy it in moderation, as the calories in that tasty chunk of dark chocolate could contribute to a whole new stress: weight gain.

Bananas

Some say “an egg a day may keep bad moods at bay” and here’s why: Eggs are uniquely rich in two mood-boosting nutrients that may ease depression — vitamin B12 and selenium. Since vitamin B12 helps synthesize both dopamine and serotonin, eating foods that are high in this essential nutrient may lift our spirits. Multiple studies, in fact, have found that people with lower levels of vitamin B12 were more likely to have depression or anxiety. Selenium, on the other hand, works its mood magic by helping to keep our metabolism running smoothly and by wielding its antioxidant wand to suppress inflammation and oxidative damage to the brain, both of which can contribute to the development of depression. If you’re not an egg fan, many boxed cereals come fortified with B12, selenium, and other important vitamins and nutrients that contribute to mental health.

Dark Chocolate

Yogurt

Good news, banana-lovers: Regularly eating America’s favorite fruit may turn a frown upside down, research shows. Experts point to a banana’s high concentration of vitamin B6, which helps make the “happy hormones” — dopamine and serotonin. This portable fruit also contains tyrosine, an amino acid that helps produce dopamine, too.

Last but not least, one large banana delivers 16 grams of sugar and 3.5 grams of fiber, a beneficial pairing that allows the sugar to be released slowly into your bloodstream. Takeaway? Stable blood sugar levels often translate into better mood control and less irritability.

Spinach

How wonderful that science backs what we have known all along: Chocolate really does make you happy! In a study conducted at the Nestle Research Center in Switzerland, researchers found that eating about 1.5 ounces of dark chocolate every day for two weeks reduced the stress hormone cortisol in people who were highly stressed. According to experts, chocolate boasts a cascade of mood-elevating compounds, from

dants, which protect brain cells from inflammation and toxic free radicals.

A recent study published in JAMA Psychiatry linked specific depressive disorders — feeling down, no motivation, trouble sleeping — with brain inflammation. Speaking of sleep, this healthy green boasts decent amounts of magnesium, an essential micronutrient valued for its role in supporting deep, restorative sleep. Moreover, research has found that magnesium may help reduce stress and anxiety.

Spinach and other dark leafy greens consistently make mood-boosting lists because they teem with folate, another B vitamin that helps increase serotonin levels. Studies have found that those who suffer from depression tend to display lower blood levels of folate.

Spinach is also loaded with antioxi-

While many dairy products can be beneficial for depression because they are rich in nutrients that keep us satiated and promote relaxation, yogurt is especially beneficial because of its probiotics. Probiotics keep our gut healthy, and a healthy gut, according to research, may reduce levels of anxiety and depression. In a recent review published in Annals of General Psychiatry, researchers noted that the majority of studies found positive effects of probiotics on depression symptoms. Since it is estimated that 90% of your body’s serotonin is produced in the digestive tract, a healthy gut may be the ticket to better moods. Other fermented foods that are rich in probiotics that benefit gut health include kimchi, kefir, kombucha and sauerkraut.

More food for thought: When you’re feeling down, it can be tempting to turn to junk food to lift your spirits. There’s growing evidence, however, that this sort of unhealthy food can bring you even lower. So try adding some mood-boosting foods to your daily diet. The six listed here are but a few of the many nutritious foods that may brighten your outlook.

2021 Rochester/Finger Lakes Healthcare Guide - 13

Leaders in

Healthcare Michael Apostolakos Chief medical officer, Strong Memorial Hospital and Highland Hospital.

With organization since: July 1987 (internship in i n t e r n a l medicine).

In the current position since: 2017.

Education: Bachelor’s degree i n p h a r m a c y, University at Buffalo, 1983; medical degree, University at Buffalo, SUNY School of Medicine & Biomedical Sciences, Medicine 1987.

Career Highlights: Among several awards and accolades are: 2015: University of Rochester Medical Center Board Service Excellence Team Award, Adult Rapid Response Team; 2012: selected a top “I CARE” provider, University of Rochester Medical Center; 2017 – 2018: selected as one of the “Best Doctors in America;” 2011 – 2012: Arthur W. Bauman Teaching Award, department of medicine, University of Rochester; 2010: selected for inclusion in Who’s Who in America; 2010: Rochester Business Journal Health Care Achievement Award for Innovation; 2009 – 2010: selected as one of the “Best Doctors in America;” 2009: Selected for inclusion in: Who’s Who in America; 2009: Team Excellence Award, University of Rochester Medical Center board; 2008: selected as one of “America’s Top Physicians;” 2007 – 2008: selected for special commendation for third year Medical School Teaching during the academic year, University of Rochester Medical Center.

Current affiliations: Professor of medicine at University of Rochester Medical Center;

chief medical officer at University of Rochester Medical Center; American Board of Internal Medicine certified in pulmonary disease and critical care medicine; member of the Society of Critical Care Medicine; course director for the Fundamentals of Critical Care Support Course; member of the Alpha Omega Alpha Honor Medical Society.

How do you describe your managerial philosophy or approach? “I would describe my leadership style as servant leadership.

I attempt to share power and strive to help others develop and perform as highly as possible.”

Skills that make you an effective leader? “I am trustworthy and a good communicator and motivator.”

How can the healthcare industry in the region be improved? “A continued focus on valuebased care for our patients.”

What do you do for fun? “I enjoy spending time with my family, watching sports and exercising.”

David E. Baum Chief medical officer, senior VP of medical services, medical director of urgent care, F.F. Thompson Hospital.

With organization since: 1987.

In the current position since: July 2014.

Education: Albany Medical College, MD; University of Rochester Medical Center, internship and residency; Cornell Law School, JD. Career Highlights: “Becoming involved in the medical staff executive leadership at Thompson and working with the former and current administrators to engage medical staff

14 - 2021 Rochester/Finger Lakes Healthcare Guide

in a meaningful quality improvement process.”

Current Affiliations: Attending emergency department physician, FF Thompson Hospital.

How do you describe your managerial philosophy or approach? “I try to identify a few issues at a time where change might have a meaningful impact. Reach out to all the people who have an interest in seeing positive change occur. Try to keep the number of people involved to a minimum so the process of change can happen efficiently. Make sure to reach a consensus from all stakeholders who have been part of the process before any change is implemented. All disagreements are resolved through communication and compromise before moving forward.

Once agreed upon, execution of the change is considered vital and processes for the implementation are put in place with audits to make sure the change is occurring in a smooth manner.”

Skills that make you an effective leader? “I am inclusive and believe in being open to other viewpoints. Recognize that a proposal that I may put forth is the starting point of a discussion, not the final product. Being an effective listener is probably the most important attribute of an effective leader. Being proactive and reaching out to others helps one to understand the day-to-day concerns of the organization.”

How can the healthcare industry in the region be improved? “Healthcare will improve over time as a result of affiliations that are occurring between small, community hospitals and the larger, tertiary care centers. The community hospitals will greatly benefit from resource allocation with greater availability of specialists.

The development of accountable care networks will permit a streamlining of care for patients and allow for greater communication and coordination of care

NOT JUST COVERAGE.

CONFIDENCE. At a time when great coverage seems more important than ever, you can count on Excellus BlueCross BlueShield. Connect with us today and explore plans with: A card that gets you into the doctors you know and trust Affordable options to help you save on premiums and copays Resources for mental health and emotional well-being Find more answers and support at

ExcellusBCBS.com

2021 Rochester/Finger Lakes Healthcare Guide - 15

A nonprofit independent licensee of the Blue Cross Blue Shield Association

for those patients.”

What do you do for fun? “Doing things outdoors with family— from hiking in the Adirondacks to skiing, golfing or sailing.”

Cindy Becker Vice president and chief operating officer, Highland Hospital.

With organization since: 1988.

In current position since: 1997.

Education: A s s o c i a t e degree in nursing, Monroe Community College, 1976; Bachelor of Science in Nursing, Alfred University, 1983; Master of Science in Nursing, State University of New York at Buffalo, 1988; Master in Business Administration, University of Rochester Simon School of Business, 2001.

Career Highlights: Became chief operating officer in 1997 after serving as chief nursing officer from 1993-1997, assistant vice president of nursing 1990-1993, emergency department manager 19881990; ATHENA Award finalist in 2018; HANYS COO committee chairwoman; in 1996 played an integral role in Highland Hospital’s affiliation with the University of Rochester Medical Center as vice president of patient care services and chief nursing officer; served as a captain in the Air Force at March Air Force Base in Riverside, California; created a 501c3 nonprofit organization — One Step Closer — to raise funds for underserved children to purchase sneakers.

Current affiliations: member of the HANYS COO committee; Accountable Health Partners board member; Accountable Health Partners finance committee; St. Joseph’s Neighborhood Health Care Center board member; Trillium Health board member chairwoman; Rochester Regional Healthcare Association board member; member of the American College of Healthcare Executives, FACHE; member of the American Nurses Association; member of the Rochester Women’s Network.

How do you describe your managerial philosophy or approach? “I have an inclusive management style and focus on the continuous development of our staff and making sure they have an environment in which they can grow.

We are committed to enhanced diversity, equity and inclusion at Highland and

employee engagement is a top priority, as our patients and their families benefit directly when our staff feels valued.”

Skills that make you an effective leader?

“One of the characteristics that makes me a better leader is my ability to listen and act on the feedback I receive from employees, physicians and managers.

Listening is essential to knowing what’s going on throughout the hospital and the best way for us to continuously strive for best practices.”

How can the healthcare industry in the region be improved? ‘Quality and patient safety are at the forefront of improved health care and the ability to move to more single patient rooms across the region will help us with infection prevention and patient satisfaction. That’s one of the many reasons Highland Hospital is currently building a new addition.’

What do you do for fun? “I love spending time on Conesus Lake with my family.”

Kimberly Boynton President & CEO, Crouse Health.

With organization since: 1998.

In the current position since: January 2014.

Education: A graduate of The Franciscan A c a d e m y in Syracuse.

B a c h e l o r of Business Administration and Accounting from Niagara University, Master of Business Administration from Syracuse University’s Whitman School of Management.

Career Highlights: She began her career at Crouse Health in 1998, and prior to her appointment as CEO, had served as chief financial officer since 2003.

Current affiliations: A Syracuse native, she is actively involved in the community, currently serving as a member of the board of directors of the Healthcare Association of New York State; Greater New York Hospital Association; Iroquois Healthcare Alliance; CenterState CEO; SRC, Inc.; and AAA of Western and Central New York. She is also a member of the Morrisville State College President’s Advisory Council. She previously served as board president of the United Way of Central New York and board treasurer of Catholic Charities, and was a member of the board of directors of Elmcrest Children’s Center; American Red Cross; Christian Brothers Academy;

16 - 2021 Rochester/Finger Lakes Healthcare Guide

Crouse Hospital Auxiliary; and board president of the McMahon/Ryan Child Advocacy Site.

Describe your managerial philosophy or approach? “I think it’s important to give people the right tools to do their job effectively, while encouraging and motivating them to do the very best they can — and being supportive of their talents. Above all else, fostering a work environment that is collaborative, inclusive and rewarding.”

Skills that make you an effective leader: “I listen. I give people the opportunity to take full advantage of their talents and interests. And I believe the success of a team is dependent on every member’s contributions, insight and perspective.

And we laugh together!”

How can the healthcare industry be improved?

“We are in the midst of unprecedented change in healthcare today as a result of the coronavirus. Despite this challenge we need to continue to provide highquality healthcare, and do so in a costefficient manner. Healthcare providers have made significant advances in quality and patient engagement in recent years, it is now our responsibility to focus on the elimination of disparities in the care provided to our communities.”

What do you do for fun? “Spending time with family, including husband Charlie and son Henry – both avid hockey players.

And a good movie with a delicious bowl of popcorn!”

Antonio Calascibetta DDS (Dr. ‘C’) Owner, Celestial Dental.

In the current position since: November 2019.

Education: Graduated from the University of Rochester in 2012 with a degree in cell and developmental b i o l o g y, t h e n graduated in 2016 from the University of Buffalo School of Dental Medicine. Completed his post graduate training at Eastman Dental.

Career Highlights: Youngest dentist in Monroe County to own and start a dental practice from scratch; achieved 250 hours of continuing education within two years of finishing post graduate training.

Current affiliations: Member of organized dentistry at the local, statewide, and national levels, to name a few.

How do you describe your managerial

philosophy or approach? “Pro-education, transparency in treatment performed, and being financially conscious of my patients’ needs.”

Skills that make you an effective leader?

“Setting an example. I treat my patients with compassion and selflessness, and my team emulates my actions.”

How can the healthcare industry in the region be improved? “A better communication network among healthcare providers will ensure patients with medical needs can be met and directed to the appropriate facility.”

What do you do for fun? “Reading, boating, stargazing, and spending time with my family.”

Kevin Casey President, Rochester General Hospital, part of Rochester Regional Health.

With organization since: 1996.

In the current position since: 2018.

Education: Undergraduate degree in medical microbiology from Stanford University; medical degree (MD) from Case Western University’s School of Medicine; post-doctoral training (residency) at the University of Washington; fellowship in gastroenterology at Duke University Medical Center.

Career Highlights: “During my career in medicine I have taught medical students, residents and fellows, done clinical and basic science research, cared for patients throughout my career — this opportunity to work for my colleagues and lead Rochester General Hospital is another distinct highlight.”

Current affiliations: American Association for Physician Leadership; American Gastroenterology Association; Crohn’s Colitis Foundation of America; American Liver Foundation.

How do you describe your managerial philosophy or approach? “Leading by taking care of our team — making sure our team members know they are our most important asset will result in us delivering the best care to every patient.”

Skills that make you an effective leader? “I am a thoughtful listener, appreciate the value of humor and believe honesty is critical to being effective.”

How can the healthcare industry in the region be improved? “We must continue

to meet the unmet healthcare needs for our community and region — ensure that access and needs are met. We must continue to bring talented, compassionate providers to this community who can advance the care for our community and health of our community as a whole.”

What do you do for fun? “Bicycling, photography, skiing, reading.”

Karen Davis Associate vice president and chief nursing executive, Strong Memorial Hospital.

With organization since: June 2018.

In the current position since: 2018.

Education: Bachelor ’s degree in nursing f r o m To w s o n University; master ’s and Ph.D. in nursing from Johns Hopkins.

Career Highlights: Davis joined the Johns Hopkins Health System in 1989 as a nurse on the neuro critical care unit and served in a variety of roles in subsequent years, including nurse manager and director of medical and radiology nursing. She was also a faculty associate at the Johns Hopkins School of Nursing for 20 years.

In 2014, she was named chief nursing officer at Howard County General Hospital, a Johns Hopkins Health System affiliate, where she led a staff of more than 1,200 nurses and techs to significant improvement in patient care.

Throughout her tenure at Johns Hopkins, Davis focused on improving the patient experience. She was instrumental in designing and implementing throughput initiatives to help alleviate crowding in the emergency department and workflow throughout the hospital, and she has led the effort to reduce readmissions, a benefit for both patients and the hospital’s finances. She has been actively involved in the organization’s journey toward systemization.

Current affiliations: Assistant dean for clinical practice, University of Rochester School of Nursing; board-certified as an advanced nurse executive.

How do you describe your managerial philosophy or approach? “The key is to hire talented people and then invest in their development. I believe that the answers lie with the people that do the work, so I am very focused on getting input and feedback from stakeholders before

Building a

Healthier Community with

Expanded Services

&

Compassionate Care

2021 Rochester/Finger Lakes Healthcare Guide - 17

making decisions or strategic plans.”

Skills that make you an effective leader?

“Effective communication skills are the key to great leadership. I like to resolve conflict proactively, and help coach others on the importance of giving feedback. I enjoy teambuilding and helping groups and individuals reach their goals. My experience with research and evidencebased practice serves me well as we create new care models for the future and manage challenging health care issues.

I hope that my vision and passion for nursing and patient care is inspiring to others.”

How can the healthcare industry in the region be improved? “We need to work together as systems of care and deliver the highest quality care at the lowest cost. This means creating new ways to optimize the roles of all disciplines on the healthcare team, and provide them with state-of-the-art technology and outcomes data they need to provide excellent care.”

What do you do for fun? “Since I moved to Rochester, I have been getting to know the city, exploring the restaurant scene, all the outdoor activities including hiking, biking, and soon skiing. I love the arts and there is great theater and art here! I have also tried to get to all of the festivals that Rochester has to offer!”

Steven I. Goldstein Vice president, University of Rochester Medical Center; president and chief executive officer, Strong Memorial Hospital and Highland Hospital; president, long term care, University of Rochester Medical Center.

With organization since: September 1996.

In the current position since: 1997.

Education: Bachelor’s degree, Utica College of Syracuse University; master’s degree, St. Louis University Graduate School of Hospital and Health Care Administration.

Career Highlights: Named one of the smartest people in health care by Becker’s Hospital Review; diplomate of the American College of Healthcare Executives; American Hospital Association (AHA) board of directors; also AHA Regional Policy Board 2 chairman, board liaison to the section for long-term care and rehabilitation, AHA committee on research and AHA

committee on health reform; Healthcare Association of New York State (HANYS), board chairman; previously served as president of Rochester General Hospital; acting president of The Children’s Medical Center, Dayton, Ohio; assistant administrator of the University of Nebraska Hospitals and Clinics; and administrator of the Nebraska Psychiatric Institute, Omaha, Nebraska.

Current affiliations: Accreditation Council of Graduate Medical Education (ACGME) board executive committee; American Hospital Association, committee on clinical leadership; boards of directors for University of Rochester Medical Center, Highland Hospital of Rochester, UR Medicine Home Care, Pandion Optimization Alliance: Healthcare Education and Advocacy (formerly R o c h e s t e r R e g i o n a l H e a l t h c a re Association); professor of public health sciences, University of Rochester School of Medicine and Dentistry; professor of clinical nursing, University of Rochester School of Nursing.

How do you describe your managerial philosophy or approach? “Hire the most talented administrators, providers and staff members available, then empower them to do their jobs while remaining available to serve as a problem-solver.”

Skills that make you an effective leader?

“Knowledge of healthcare financing and regulation, strategic decision-making ability, maintaining strong relationships with colleagues internally and at other institutions.”

How can the healthcare industry in the region be improved? “Expand care networks so that health systems can manage the transition to value-based payment models, increasing patient access to primary care and preventive services while providing high-quality clinical care as close to home as possible for upstate New Yorkers.”

What do you do for fun? “Spend time with friends and family, including my wife, Bonnie; children Brian, David and Rebecca; their spouses and our seven grandchildren.”

Women’s Health

In Good Health — Rochester’s Healthcare Newspaper publishes six special issues focusing on women.

To advertise, call 585-421-8109

18 - 2021 Rochester/Finger Lakes Healthcare Guide

Sharon M. Grasta (Russo) Owner, Grasta’s Beauty & Wig Studio.

With organization since: 1973.

In the current position since: In business for 55 years.

Education: Education: Continental Beauty School, Chadwick of England Styling School, Alternative Hair Training Center.

Career Highlights: Helping all those wonderful people who are having a difficult time to feel as beautiful outside as inside.

How do you describe your managerial philosophy or approach? “Treat each person with the dignity and respect they deserve in a confidential manner from start to finish. They will then return again.”

Skills that make you an effective leader? “The ability to be compassionate and kind all while understanding the sensitive nature of each person. There are no walk-ins permitted. By appointment only.”

How can the healthcare industry in the region be improved? “Better networking outside the realm of a hospital or health facility. Provide contact information to each patient experiencing hair loss from whatever condition they are experiencing.”

Daniel P. Ireland President, United Memorial Medical Center, part of Rochester Regional Health.

With organization since: August 1990.

In the current position since: November 2013.

Education: A s s o c i a t e of Applied Science degree, nursing, Genesee Community College, 1992; Bachelor of Science in Nursing degree, SUNY Brockport, 1994; Master of Business Administration, Rochester Institute of Technology, 1997.

Career Highlights: Emergency department nurse manager, chief operating officer — major construction projects; Jerome Center revitalization; $20 million surgical and front entrance addition at North

Do you have glaucoma or high eye pressure?

DO YOU HAVE DRY EYES?

If so, you may qualify for a new investigational eye drop research study!

If you have previously been diagnosed with glaucoma or increased eye pressure and are at least 18 years of age, we invite you to participate.

The study involves ~6 office visits over the course of ~ 20 weeks.

You may be compensated for your time and travel.

Speak with your doctor for more information and to find out if you qualify.

Qualified Subjects Must: Be 18 or Older & Have Dry Eye Disease Those who qualify will receive study-related exams, evaluations and study drug at no cost. If Interested, please contact the research department at Rochester Ophthalmological Group

Study Location:

Rochester Ophthalmological Group, PC 2100 S. Clinton Avenue Rochester, NY 14618 (585) 244-6011 x 331

Street Campus; expansion of access of care; acquiring and opening 12 clinics in the last seven years; merger with Rochester Regional Health in 2015.

Current affiliations: American College of Healthcare Executives, fellow since June 2012; Lake Erie College of Osteopathic Medicine, board of directors; Lake Plains Community Care Network, board of directors; Batavia Housing Authority, board of directors; Western New York Healthcare Association, secretary of the board; Gillam Grant Community Center, board of directors, finance chairman; Genesee Orleans Regional Arts Council, board member.

How do you describe your managerial philosophy or approach? “I believe in leadership through empowerment of my team, development of a thriving culture focused on safety, patient and team engagement and accountability at all levels of the team.”

Skills that make you an effective leader? “I am a good listener, who can interpret what is heard and translate that information into actionable results. Through effective listening and appropriate translation I can motivate people to follow my lead to achieve positive outcomes.”

How can the healthcare industry in the region be improved? “Improvement with the payer

We are enrolling volunteers for a clinical research study evaluating the safety and efficacy of a New Investigational Medication for treatment of Dry Eyes.

The study is 6-7 visits over approximately 4 months.

585-244-6011 x315 or Email rogpc@rogeyecare.com

models, with stabilization of revenue streams across all healthcare entities.

Greater technology standardization, for improved interagency collaboration, resulting in smoother patient processes throughout the region. Reduction in unnecessary redundancy in the outpatient areas across the region.”

What do you do for fun? “Play volleyball, woodworking, hiking and kayaking.”

Michael King President and chief executive officer, Jewish Senior Life.

With organization since: 2005.

In the current position since: 2015.

Education: Master of Public Administration with a healthcare emphasis from the State University o f N e w Yo r k a t B ro c k p o r t .

Bachelor of Science in Business Administration from SUNY Fredonia.

Career Highlights: “We’ve completed a threeyear $83 million campus transformation

project that included building nine new long-term care green-house cottage homes, renovated the Jewish Home Farash Tower long-term care rooms to all private rooms, expanded our short-term rehabilitation program to 88 beds with all private rooms, and built a Readiness Suite fully functional apartment for our short-term rehab residents and families to practice activities of daily living before returning home. We also built a Wellness Center and Learning and Education Center.”

Current affiliations: Board member for the Alzheimer’s Association of Rochester & Finger Lakes Region, the Association of Jewish Aging Services and Mary Cariola Children’s Center. Serves as treasurer for LeadingAge New York.

How do you describe your managerial philosophy or approach? “Management is about coping with complex issues.

Leadership is about coping with change.

More changes require more leadership.

Our healthcare industry is undergoing dramatic changes. I try to make sure that I always have a balance of strong leadership and strong management.”

Skills that make you an effective leader?

“Leaders must be honest and hold high integrity standards for themselves and those they lead. Empathy and

2021 Rochester/Finger Lakes Healthcare Guide - 19

vulnerability also allow those I lead to see me as approachable. I care deeply about my organization and those we are privileged to serve.”

How can the healthcare industry in the region be improved? “Rochester has a great history of collaboration among healthcare providers. We need to continue that into the future.”

Seth Kronenberg Chief operating officer / chief medical officer, Crouse Health.

With organization since: 2010.

In the current position since: 2018.

Education: Bachelor’s degree from the University of Pennsylvania. Attended medical school and did his residency and chief residency in internal medicine at Upstate Medical University.

Career Highlights: A board-certified internist, he previously practiced at Internists Associates of Central New York

and Crouse Medical Practice. He joined information quickly and adapt frequently Internist Associates of Central New York to rapid changes.” in 2001, becoming managing partner in How can the healthcare industry in the region 2005. In 2010, Internist Associates became be improved? “Working more closely part of Crouse Medical Practice, PLLC, together to improve the health of our and he was appointed medical director. communities is very important, now Current affiliations: Member of the boards of more than ever. This is exemplified by directors of Syracuse Community Health the current coronavirus pandemic, which Center, Community Memorial Hospital, has brought hospitals, long-term care HealtheConnections and the Central New providers and governmental agencies together with a common goal. We have York Care Collaborative.

How do you describe your managerial all learned a lot during this challenging philosophy or approach? “It is important time.” to set the goals and strategic direction What do you do for fun? “With four teenage and then to give staff the autonomy and daughters, our family is on the move. freedom to perform their jobs. I give them Skiing in the winter and kayaking in the encouragement to always come to me summer keeps us all active.” with issues, ideas or concerns. If there are barriers, I appreciate when staff can offer potential solutions on how to remove them and I am there to help facilitate. Chief medical officer, executive vice president, This creates not only buy-in, but can also Rochester Regional Health. build confidence and team commitment. With organization since: 2002.

Skills that make you an effective leader? In the current position since: 2013.

“Leadership requires the ability to Education: University of Michigan think strategically and, in many cases, Medical School 1990. act quickly — especially in healthcare. Career Highlights: Inaugural recipient of I encourage and model open and the Father George Norton Physician transparent communication, which is one Excellence Award 2005; president of the of Crouse’s core values but also critical to Rochester General Hospital medical and engaging our employees and providers. dental staff, 2010-2012; vice president Senior Living Campus The pandemic has forced us to Parkwood process Heights of patient safety and quality 2009-2013.

Robert Mayo

AParkwood Community that Cares...

Heights Senior Living Campus Parkwood Heights Senior Living Campus

A Community Community that that Cares...

Cares...

A

Expert Senior Move Managers n

Sorting & Downsizing

n

Move Coordination

n

Settling Your New Home

n

Scale Floor Planning

n

Packing & Unpacking

n

Online Auction Service

Independent Independent Living Living and and Enriched Enriched Living Living Set in a convenient park-like campus setting, a few of our Set in a convenient park-like campusEnriched setting, a fewLiving of our Independent Living and amenities & services include:

Set in a convenient park-like campus setting, few of our amenities & services include: Enriched LivingaServices: • Medication Management amenities & services include:

• Meals Daily • Housekeeping Weekly • Transportation to medical appointments • Meals Daily • Free Grocery & Pharmacy Delivery Meals DailyResponse Housekeeping WeeklySystem •• Emergency •• On-site Physician Lab appointments Housekeeping Weekly Transportation to&medical

Enriched Living Services:

•• Transportation medical appointments •• Assistance with showering Free Grocery &toPharmacy Delivery Laundry service •• Free GroceryResponse & Pharmacy Delivery •• Laundry service Call UsSystem Today!

315.986.9100 or 585.223.7595 Emergency Case Management • Emergency Response System • Case Management • On-site Physician & Lab . to mention just a few services!

1340 Parkwood Drive.. .. ..•..Macedon • On-site Physician & Lab . to mention just a few services!

Locally Owned

Fully Insured and Bonded Established 2003

www.grandmashelpers.com

For more information, visit parkwoodheights.com

Senior • Brand Newor for Lease CallApartments Us Today!

Today! 315.986.9100 315.986.9100 orVillas 585.223.7595 Call Us 585.223.7595

Schedule Your FREE Consultation Today!

(585) 334-3544

Enriched Living Services:

• 24/7 personal care aides • Assistance with showering • Medication Management • Laundry service Medication Management 24/7 personal care aides •• Case Management . .••. 24/7 . . topersonal mention just aaides few services! care Assistance with showering

1340 Parkwood Drive • Macedon

Locally Locally Owned Owned

20 - 2021 Rochester/Finger Lakes Healthcare Guide

For For more more information, information, visit visit parkwoodheights.com parkwoodheights.com

Senior Senior Apartments Apartments •• Brand Brand New New Villas Villas for for Lease Lease

Current affiliations: Board of directors, United Way of Rochester.

How do you describe your managerial philosophy or approach?

“My managerial philosophy is primarily relationship-based.

Healthcare is so complex that improving processes and practices requires a multidisciplinary and inter-professional team. Bringing people together to accomplish complex work requires a commitment to the people involved. Building trust, expressing appreciation and giving people needed resources can produce exceptional results.”

Skills that make you an effective leader? “ Un d e r st a n di n g human natu re, effectively measuring data to drive performance, honesty and dependability.”

How can the healthcare industry in the region be improved? “Rochester Regional Health is far ahead of most health systems across the U.S. in the way we use data to drive performance, achieve quality, integrate care along the care continuum and save cost. The only way for healthcare organizations to succeed in this era of immense change is to know how to measure its performance and adapt quickly to new regulatory and economic pressures.”

What do you do for fun? “I enjoy all aspects of my life. I have a wonderful family with whom I enjoy time. Jogging, cooking and gardening are activities that help recharge my internal batteries.”

Michael E. McRae President and chief executive officer, St. Ann’s Community.

With organization since: September 2010.

In the current position since: 2014.

Education: Bachelor of Science degree in gerontology; Master of Science degree in human services administration.

Career Highlights: “Starting out as an activities director I found a great deal of enjoyment interacting with residents early in my career. The experience of

working one-on-one and in small and large groups with the seniors we serve continues to be foundational in the decisions I make in my role today. Part of my professional growth was assuming the challenging role as the continuous quality improvement (CQI) director for a hospital system. This responsibility afforded me the opportunity to transcend multiple healthcare service lines and have an exposure from newborn right through hospice/end-of-life care. Now as chief executive officer, I have a unique view of how all of the moving parts within a health system interact.”

Current affiliations: UR Homecare, board of directors; Brothers of Mercy, board of directors; Common Ground, board of directors; Pandion Alliance, board of directors; legal services committee of LeadingAge New York.

How do you describe your managerial philosophy or approach? “There is a difference between managing and leading. When I am leading, my focus is on building a high-performing and cohesive executive team, aligning our leaders’ focus and deliverables on our long-term direction and vision. When I am managing, my focus is on achieving our mission — what must be done to realize our vision, how we creatively and collaboratively achieve our strategic framework. My management philosophy is to create an environment for success. I do this by setting high and challenging standards and goals for our leadership team, by engaging, empowering and supporting them, and unleashing ownership. I also encourage open debate and dialogue in the spirit of achieving clarity, prioritizing our resources and developing collaborative relationships.

Our board of directors, our executive and leadership team and our associates are passionate about achieving goals that serve our residents — not just doing the right thing, but doing what is right for each of our stakeholders. The bottom line is providing excellent care and highquality services.”

Skills that make you an effective leader?

“Self-awareness, empathy, relationshipbuilding and passion for our mission are some skills that I leverage in my leadership role. Also being open to all ideas and suggestions that advance St. Ann’s Community as the provider and employer of choice for comprehensive care, housing and services for older adults. I am transparent and people with whom I interact know my passion for creating an environment of trust, respect, inclusion, fairness and consistency.”

How can the healthcare industry in the region

be improved? “Identify opportunities for collaboration, interdependence and interconnectivity. Opportunities that bring stakeholders together to review best practices, cost of doing business, patient-centered care, quality and staffing are just some areas we should focus on for improved healthcare in our region.

There are many opportunities for the sharing of resources to achieve mutual goals that address community health.”

What do you do for fun? “I see myself first as a father and husband. I enjoy time with my family, especially traveling with them.”

Joseph Murabito President, Elemental Management Group.

With organization since: 2012.

In the current position since: owner since 2012.

Education: Bachelor’s degree in health administration, Ithaca College; master’s degree in health administration from Cornell.

Career Highlights: Founding of Elemental Management Group, which provides management and administrative services to more than 500 residents in four senior facilities in Upstate New York: Aaron Manor in Fairport, Morningstar Residential Car Center and The Gardens

by Morningstar in Oswego, and Waterville Residential Care Center in Waterville in the Mohawk valley area.

How do you describe your managerial philosophy or approach? “Collaborative, transparent, assertive and outcomes oriented.”

Skills that make you an effective leader?

“Persistence, practical management style, sense of priority and ability to make timely collaborative decisions.”

What do you do for fun? Many hobbies.

Most recently opening Strigo Farmhouse Inn, a luxurious bed and breakfast establishment in Baldwinsville, near Syracuse.

2021 Rochester Healthcare

Guide is online @ www.GVhealthnews.com

2021 Rochester/Finger Lakes Healthcare Guide - 21

Lizz Ortolani President, Ortolani Services, Inc. In the current position since: 2012.

Education: Master’s degree in social work, University of Toronto.

Career Highlights: Transitioned into insurance after a 15-year career in medical social work and nonprofit administration. That direct experience working in healthcare informs her ability to help individuals and small businesses make decisions specific to their needs.

Current affiliations: National Association of Health Underwriters (NAHU), Rochester Chamber of Commerce, Irondequoit Chamber of Commerce, BOSSY. How do you describe your managerial philosophy or approach? “Mission-based management.”

Skills that make you an effective leader?

“Embrace change and follow public policy in order to anticipate trends.”

How can the healthcare industry in the region be improved? “That’s a billion-dollar question that can’t be answered in one sentence.

One simple improvement could be to improve patient billing statements to coincide with the insurance company’s explanation of benefits (date of service, billing code, amount billed, amount paid by insurance company, amount owed from the patient). So much of consumer confusion is trying to reconcile what was billed, what the insurance company paid, and what the consumer actually owes…especially with a world of high deductible plans.”

What do you do for fun? “Yoga, reading, volunteer.”

Kathy Parrinello Chief operating officer and executive vice president, Strong Memorial Hospital.

With organization since: 1975.

In the current position since: 2000.

Education: Bachelor ’s degree in nursing, University of Rochester, 1975; master ’s degree in nursing,

University of Rochester, 1983; Ph.D. in education, University of Rochester 1990.

Career Highlights: Appointed board chairwoman for Finger Lakes Performing Provider System, 2014; awarded the David T. Kearns Medal of Distinction at the University of Rochester Simon Business School, 2013; named a “Most Influential Woman” by Rochester Business Journal, 2003; accepted the position of chief operating officer, Strong Memorial Hospital, 2000; selected as distinguished alumni at the University of Rochester School of Nursing, 1999; accepted the position of senior director for hospital operations at Strong Memorial Hospital, a key role on the hospital’s management team, 1995; helped put together one of the first hospital-based acute-care nurse practitioner positions in the nation at Strong Memorial Hospital, 1980s.

Current affiliations: Associate professor in the school of nursing, University of Rochester Medical Center; clinical associate professor of community and preventive medicine in the School of Medicine and Dentistry, University of Rochester Medical Center; fellow in the American College of Healthcare Executives.

How do you describe your managerial philosophy or approach? “The best leaders assemble a team of competent and talented people, create excitement about the work and a vision for success.

Leaders need to remove barriers that inhibit best efforts of the team, strive to stimulate creativity within the group and be decisive when a decision needs to be made by the leader.”

Skills that make you an effective leader?

“Knowledge of the healthcare industry and ability to work with people having a wide range of talents, capabilities and personal styles. Mentorship is important to me as I have had great mentors and strive to be one for new managers and leaders. In addition, I can be calm and decisive when needed, keeping the level of anxiety in check when challenges are confronted.”

How can the healthcare industry in the region be improved? “Create and foster interprofessional, team-based approaches to addressing healthcare issues involving partners in all sectors of healthcare, business and human services.”

What do you do for fun? “I play tennis, paddle and golf with a great group of friends.”

22 - 2021 Rochester/Finger Lakes Healthcare Guide

Kim K. Petrone Medical director, St. Ann’s Community; medical director, Rochester Regional Wound Healing Center at St. Ann’s.

With organization since: St Ann’s, 2 0 0 5 ; Wo u n d Center, 2013.

In the current position since: Medical director of St Ann’s, 2012; medical director of Wound Center, 2013.

Education: “Earned a bachelor’s degree in psychology from Duke University; medical degree from the University of Rochester; completed residency training in internal medicine at the University of Rochester where I also spent a year serving as chief resident.

Completed a fellowship in geriatrics from the University of Rochester prior to starting as a staff physician at St Ann’s Community. Earned the title of certified wound specialist and ostomy specialist.”

Career Highlights: “I have been very fortunate to be mentored by exemplary physicians and leaders throughout my career. I am proud of the clinical work I have done for the residents of St Ann’s and have reveled in being a leader of a truly remarkable group of physicians, nurse practitioners and physician assistants that provide care at St Ann’s Community. In 2013, St Ann’s and Rochester Regional Health opened a wound center that was the first of its kind in the nation as it represented a collaboration between a senior living community and an acute care hospital.

I am very proud of the work I did to help this center come to fruition and the ongoing care that is delivered daily. As the medical director of the center, I am also very proud of the team of providers who work so hard in this venue as well.”

Current affiliations: American Medical Directors Association, American College of Physicians, Monroe County Medical Society, American Geriatric Society, Undersea and Hyperbaric Medicine Society, American Board of Wound Management.

How do you describe your managerial philosophy or approach? “My natural inclination is to adopt a servant management/leadership approach as this style most closely mirrors the requisite attributes of a good clinical relationship with patients. I favor shared leadership, prioritizing the needs of the

team and collective decision making.

However, as a physician one learns very early that one style of leadership is not effective in all situations. A physician must act in a very autocratic style, for example, when a patient is in extremis and quick decisions need to be made and orders carried out expeditiously. When a patient is more stable, a physician can employ a much more democratic approach, including the patient and other team members in the decisions. This ability to shift leadership or managerial styles to fit a situation is just as important in the administrative world and one that I continue to try to hone.”

Skills that make you an effective leader?

“Medicine fosters some key attributes to successful leadership early on in training.

It teaches the importance of active communication, assiduousness and careful analysis of complex situations. It also teaches the importance of prioritizing goals and being flexible when a plan does not execute exactly as planned. I have tried hard to apply all these skills as a leader.”

How can the healthcare industry in the region be improved? “Rochester has always been fortunate to have many skilled and passionate geriatricians, as well as senior living communities with long traditions of excellence in clinical care. While many other parts of the nation struggle to find providers and models that provide this care, our region has long implemented models that prioritize the desires and health priorities of our patients. As such, our region is challenged to continue the recruitment of passionate leaders and to work collaboratively across health care systems in an effort to continue to innovate. Our leaders need to look for new ways to fund geriatric care by collecting data on outcomes in various clinical venues and then working with insurers to develop alternate payment models. Medical training should focus more on the finance of healthcare to help prepare future clinicians for leadership roles in the development of alternate care and payment models.”

What do you do for fun? “I have a 18-year-old son who shares my passion for hockey.

I enjoy watching him on the ice and watching hockey in general. Spending time with him, my husband, and my extended family, most of who live in Rochester, is a source of a lot of enjoyment.

I am also an avid reader, gardener, and enjoy interior design.”

MOVEment With Anja

Anja Jabs-Devins ACSM-CPT In-Home Personal Trainer (585) 851-3419 Anjaanjadevins@aol.com Jabs-Devins ACSM-CPT MOVEment With Anja IIn-Home offer in-house Personal and on Zoom Personal training as well, Trainer

as Zoom Yoga and Chair Yoga for older adults, people Anja Jabs-Devins ACSM-CPT with disabilities or struggles to get back in shape.

anjadevins@aol.com (585) 851-3419

In-Home Personal Trainer I am a Certified ASCM Personal Trainer and a 200 hour

Certified Yoga instructor. I have been in the fitness field anjadevins@aol.com for the last 17 years and am specialized in serving the person851-3419 who normally wouldn’t consider working with a (585) personal trainer.

I am following all the COVID-19 safety guidelines.

Quality, Convenience & Comfort of Community Welcome to Distinctive Independent Senior Living at The Woodlands

New 1 & 2 Bedroom Apartments Open Floor Plans & Modern Kitchens All-Inclusive or A La Carte Packages On-site Restaurant & Chef

Daily Activities, Transportation for Shopping and Outings Maintenance-Free Living A Genuine Sense of Family & Community

Contact us today for more information!

585.282.6095 / fbhwoodlands.org 10 Stonebrook Drive, Fairport, NY 14450

WOODLANDS__55PlusMag_PrintAd_4.75x4.75-120720.indd 1

12/7/20 6:26 PM

GIVE YOUR “WORD-OF-MOUTH” ADVERTISING A BIG BOOST Advertise with In Good Health Rochester Healthcare Newspaper 2021 Rochester/Finger Lakes Healthcare Guide - 23

James Reed President/CEO-elect, Excellus BlueCross BlueShield.

With the company since: 1996.

In current position since: 2020.

Education: Bachelor of Science degree in business administration from Le Moyne College, Syracuse; Master of Business Administration from Le Moyne College.

Career highlights: “I have been fortunate to work for a great company based in Upstate New York for the past 20 years. Excellus BlueCross BlueShield is an organization that has provided an opportunity for me to learn and grow both personally and professionally. Working for a company that shares my core value structure has been terrific.”

Current affiliations: Board member of CenterState CEO, Greater Rochester Chamber of Commerce and HealtheConnections.

How do you describe your managerial philosophy or approach? “Having grown up participating in team sports and athletics, I would say that my managerial approach follows that of a coach. I believe one of the most important roles of a manager is to make sure the right people are on the team, each team member has a clearly defined role, and everyone understands how he or she contributes to the organization’s overall success.”

Skills that make you an effective leader?

“Communication and relationship skills are the most important tools that I utilize to be an effective leader. I believe it is so important for a leader to be able to articulate a vision and have the relationship skills and credibility to inspire others to follow.”

How can the business climate in the region be improved? “A thriving business climate requires a healthy community where health disparities are being addressed, including some of the most basic needs like access to health care, food, and housing. Continuing to invest in a healthier, more engaged community — Reach nearly 100,000 health especially in this current environment consumers the propel Greaterrelationships, Rochester — will bolsterinand area.

Advertise with In Good Health — leading to growth in our local economy Rochester’s Healthcare Newspaper. and region. “ What do you do for fun? “Having three 585-421-8109 children has provided me with the editor@GVhealthnews.com opportunity to coach all of them through

the seventh and eight grade levels in different sports they engaged in. I play golf with friends, enjoy cooking with my wife and spending good quality time at home, as well as regularly taking walks with our dog.”

Dustin Riccio President, Eastern Region, Clifton Springs Hospital & Clinic, Newark-Wayne Community Hospital, part of Rochester Regional Health.

With organization since: 2008.

In the current position since: 2015.

Education: Medical degree, Master of Business Administration degree.

Career Highlights: “Being asked to move into my current role as Eastern Region president, which includes leading two hospitals that are integral to the health of our communities. Each hospital is a longstanding institution in our community and having the opportunity to enhance the quality of patient care and continue to bring jobs to our community is a tremendous honor.”

Current affiliations: American College of Emergency Physicians; American Board of Emergency Medicine.

How do you describe your managerial philosophy or approach? “The Eastern Region leadership team aims to create an environment which fosters innovation and collaboration among team members who are all working toward the common goal of providing the region’s best health care to patients.”

Skills that make you an effective leader? “I am surrounded by an incredible team that consistently provides valuable responses and insights. I pride myself on my active listening skills to full engage in conversations and ensure open communication with my team.”

How can the healthcare industry in the region be improved? “Being part of a larger health system we are fortunate to have the opportunity to leverage knowledge from within our organization, but we are also fortunate to be able to learn from local industries outside of healthcare to innovate and continue to grow within our communities. Our goal of bringing new services to the regions allows patients access to quality healthcare, closer to home.

24 - 2021 Rochester/Finger Lakes Healthcare Guide

What do you do for fun? “Travel with my family.”

Hazel Robertshaw Vice president of patient care services / chief nursing officer, F.F. Thompson Hospital.

With organization since: 2007.

In the current positio n s inc e : 2008.

Education: Ph.D. in nursing, Florence Nightingale School of Nursing and Midwifery, King’s College, University of London; Bachelor of Science in nursing studies, University of Manchester.

Career Highlights: Currently serving as the vice chairwoman of the board of directors for UR Medicine Home Care and on the quality board of St. James Hospital in Hornell. She also sits on the advisory boards for Finger Lakes Community College and Roberts Wesleyan College.

Current affiliations: Membership in the American Nurses Association and the American Organization for Nursing Leadership. Chairwoman of the UR Home Care Board and member of the UR School of Nursing advisory board.

How do you describe your managerial philosophy or approach? “I would say my approach is facilitative — allowing individuals to grow, challenging them to achieve and be the best they can be.”

Skills that make you an effective leader? “Open, honest communication. Willingness to listen to others’ opinions. Willingness to face challenges. Tenacity and willingness to change.”

How can the healthcare industry in the region be improved? “Sharing best practices, learning from each other when things go wrong so we don’t all make the same mistakes. Improving the patient experience and developing the next generation of thought leaders in healthcare.”

What do you do for fun? “I enjoy spending time with my husband and my Chesapeake Bay retriever. I love to travel and experience different countries and cultures.”

GIVE YOUR “WORD-OF-MOUTH” ADVERTISING A BIG BOOST

Advertise with In Good Health Rochester Healthcare Newspaper

Maryann Roefaro Chief executive officer, Hematology-Oncology Associates of CNY. With organization since: May 2002.

Since what year in current position: May 2002.

Education: Bachelor ’s degree, Albany College of Pharmacy; master’s degree, SUNY Upstate Medical University; Doctor of Divinity, American Institute of Holistic Theology.

Career Highlights: 2002 to present: CEO of Hematology-Oncology Associates of CNY; 2000-2002: senior vice president, primary care services, Crouse and Community General hospitals; 1996-2000: corporate vice president for ambulatory care services, Crouse Hospital; 1990-1996: administrator, North Medical Family Physicians and North Medical Urgent Care; 1989-1990: laboratory manager at North Medical Laboratory Services; 1984-1988: microbiology section head, Community General Hospital.

Current affiliations: President, Cancer Connects; board member, Breast Care Partners, OCC Foundation, Wisdom Thinkers Network, Excellus BlueCross BlueShield, clinical associate professor, SUNY Upstate Medical University since 1990.

How do you describe your managerial philosophy or approach? “A team is as strong as the sum of its parts. Every relationship we have begins with the one we have with ourselves. I believe the success and harmony of any organization or workgroup depends upon the level of mastery and resiliency of its people.

Personal and corporate accountability are paramount. My philosophies are articulated in my book, ‘Building the Team from the Inside-Out.” Skills that make you an effective leader? “I think I have the kind of communication skills and understanding of human behaviors that allow me to be a successful leader. I am blessed with a blend of analytical skills and intuition. I love creating and naturally gravitate toward strategic initiatives geared toward short- and long-term development and success.”

How can the healthcare industry in the region be improved? “Improvement of the healthcare industry first begins with personal accountability for health

A VARIETY OF CARE AVAILABLE

CARE SERVICES FOR SENIORS IN BUFFALO & ROCHESTER, NY

Assisting Angels Senior Care offers seniors the option to remain in their beloved homes and enjoy familiar surroundings while improving upon their quality of life.

With offices located in Buffalo, NY, and Rochester, NY, Assisting Angels Senior Care is Western New York’s in-home care specialists!

DEMENTIA & ALZHEIMER CARE | MEAL PREPARATION | HOUSEHOLD CHORES | MEDICATION | IN-HOME COMPANION CARE | TRANSPORTATION AND ESCORTS | HOME MONITORING Contact us at our Buffalo, NY office: (716) 741-1330 or our Rochester, NY office: (585) 329-4476.

Considering retirement and the cost of healthcare?

Questions about…

Medicare, Medicare Advantage Plans, Medicare Supplement Plans, Part D Plans, The Marketplace (NYSOH)?

We specialize in benefits planning so you don’t have to.

Clarity • Choice • Connection

Call for a free, no obligation, personal consultation.

(585) 242-9749 • www.ortservices.com 1400 Portland Ave. Ste., 24 • Rochester, NY 14621

2021 Rochester/Finger Lakes Healthcare Guide - 25

and wellness. To me, that includes the physical, mental and emotional health and stability of our children and their parents. Our healthcare system is saturated with non-patient carerelated tasks. I think the procurement of data and outcomes coupled with the interconnection of electronic health information among all providers would substantially improve our healthcare industry.”

Charlie Runyon President and chief executive officer, St. John’s.

With organization since: 1993.

In the current position since: 2001.

Education: Bachelor’s degree in business administration from St. Bonaventure University.

Career Highlights: “For me, the biggest highlight of my career has been mentoring administrators in training. I love being able to help people grow and

inspiring them to be the best they can be.

Aside from mentoring, I am proud to have been able to lead the development of Brickstone by St. John’s in 2014, which, at the time, was a new 102-unit independent senior housing community incorporating the concept of “New Urbanism.” I also was honored to be a part of the leadership team that built two 10-bed Green House Homes in Penfield in 2011, which was the first of this type of skilled nursing home residence that was not located on a health care campus. There were several obstacles or growing pains associated with the Green House Homes being the first of their kind, however, it opened up a world of possibilities and reminded me that anything is possible if you stick with it and have a dedicated team working together.”

Current affiliations: “Although I have been affiliated with various organizations in the past, such as the Alzheimer’s Association, NYAHSA and more, I have turned my full attention to St. John’s.

When time allows, I will also help out with the Fairport lacrosse team.”

How do you describe your managerial philosophy or approach?

My approach is to help people be as successful as they can be in their job by fostering them to utilize their strengths

and when possible, working to remove the barriers that stand in their way.

Any weaknesses I discover, I use as an opportunity to help them improve.

Skills that make you an effective leader? “My ability to mentor and the mutual respect I develop with each employee helps me to be an effective leader. Additionally, I make sure to never ask of others anything that I would not be willing to do myself. I genuinely care about all staff and residents here at St. John’s and keep an open-door policy so they can feel comfortable coming and talking to me anytime.”

How can the healthcare industry in the region be improved? “Unfortunately, long-term care is too often an afterthought or something to be considered when it is absolutely necessary or as a last resort.

Making long-term care a part of the continuum of life from independent living, to assisted, to skilled nursing care, and so forth will create a much smoother and more thought-out transition as the level of the assistance needed for an individual increases over time. This is the natural progression we have tried to promote here at St. John’s.”

What do you do for fun? “In the past, I have enjoyed coaching local lacrosse teams; however, recently I have picked

If you have breast or gynecologic cancer...

WE CAN HELP.

YOU ARE NOT ALONE.

All programming is free of charge.

Serving women and men in our ten-county region.

Welcoming • Safe • Confidential Foundation

RABEF

Call us (585) 473-8177 or visit BreastCancerCoalition.org

26 - 2021 Rochester/Finger Lakes Healthcare Guide

up woodworking in my spare time. I’ve made a bench, a bar, and rebuilt an antique shuffle board table.”

Jane Shukitis President and chief executive officer, UR Medicine Home Care.

With organization since: January 2015.

In the current position since: January 2015.

Education: Bachelor’s degree in nursing, Roberts Wesleyan College, registered professional nurse; master ’s degree in public administration, health care concentration, SUNY Brockport, 1993.

Career Highlights: “I began my career as an RN at Strong Memorial Hospital. I went to Park Ridge Hospital (now Unity Hospital) in 1981, advancing into nursing leadership positions. In 1994 I became director of a long-term home health care program, and discovered my passion and life’s work in the field of home health care, developing and leading programs that allow people to heal and receive care at home. I served as vice president for home- and community-based services at Unity Health System for 20 years, and senior vice president of aging services for three years before coming to UR Medicine Home Care as CEO in 2015.”

Current affiliations: Home Care Association of New York State, chairwoman of board of directors; Lifespan, secretary of board of directors; Monroe County Office of the Aging, Council of Elders advisory board; Roberts Wesleyan College, School of Nursing advisory council; Common Ground; Sage Commission.

How do you describe your managerial philosophy or approach? “I strive to lead according to my personal and professional values of integrity, honesty, collaboration, respect and accountability.

I seek to do the right thing with every decision, treat people honestly and with respect, and always follow through with what I say I will do. I consider one of my most important jobs as CEO is to set a clear vision for the organization with meaningful goals that everyone understands, can embrace, and want to work toward achieving together. I believe in strong team engagement and collaboration with decision making, and I welcome diverse perspectives and ideas.

EXECUTIVE LEADERSHIP CONSULTING

CATALYST FOR CHANGE DREAMS ARE GOOD... PLANS ARE BETTER Professional Development, Mentoring, EAP & Psychotherapy.

Kimberly Elizabeth Langbart LCSW MPA President

KLCatalyst2020@gmail.com 646-455-7840

Leading the Way I N

M E M O R Y

C A R E

Rochester Presbyterian Home leads the way in providing dignified care for persons living with dementia.

Our three assisted living residences offer joyful habitats where Elders are cared for as family and inspired to live life to the fullest. Guided by the principles of the Eden Alternative, we aspire to replace loneliness with companionship, helplessness with purpose and boredom with meaningful activity. For 94 years, excellence in caring has been the RPH tradition.

It Can Be Different Love abides in plenty at the three residences of Rochester Presbyterian Home.

These uniquely special places are filled with amazing Elders, dedicated caregivers, dogs, cats, birds, children, and spacious outdoor areas with growing gardens.

Walk in our doors and you will see and feel the RPH difference.

Cottage Grove N O RT H

C H I L I

The Homestead

Creekstone

RO C H E S T E R

F A I RP O R T

To learn more about the Eden Alternative and memory care at our three locations, visit rph.org or call 585.235.9100

2021 Rochester/Finger Lakes Healthcare Guide - 27

Carolyn Stiffler

NYS Associate RE Broker, ABR, AHWD, ePro, GREEN, MRP, PSA, SFR, SRES

Diversified To Meet Your Needs

HCR Home Care provides the Peace of Mind and the quality of care you deserve.

Bringing Homes & Families Together Since 1989 SENIOR Real Estate Specialist (SRES) Reverse Mortgage ~ Reverse Purchase for SENIORS GREEN Certified Investing in Real Estate and Starting with a Plan First Time Home Buyers Divorce Sensitive and Non-Partial Domestic Partners/Buying, Selling or Downsizing Pricing Strategy Advisor Military Relocation Professional ( MRP)

ARE YOU OR A LOVED ONE EXPERIENCING: • Change in health • Recent Hospitalization • Falls/fear of falling • Difficulty managing medication • Weight/nutrition issues • Pain issues • Joint replacement recovery • Decline in self-care ability • Mental status changes or depression • Caregiver issues

HCR provides personal and professional nursing, therapy, and aide services when a change in your health requires expert care.

Office: 585-279-8064

800-270-4904 | HCRhealth.com | I embrace positive change, and try to foster a culture of continual growth and improvement.”

Skills that make you an effective leader? “I develop trusting, genuine relationships with people that encourage open and honest communication. I balance a kind and caring style with a steadfast commitment to accountability. I am a good listener and a strong communicator.”

How can the healthcare industry in the region be improved? “We need to continue to move toward a population health system of care that focuses on prevention and treating people in the lowest cost setting.

We need to further develop meaningful value-based payment models that reward outcomes not volumes. Homecare needs to be recognized for the value it provides, and paid adequately to cover costs.”

What do you do for fun? “I enjoy playing golf, walking, and playing with my golden doodle. Dinner with special friends, a good book, and the occasional no-brainer TV night paired with a glass of wine!”

GIVE YOUR “WORD-OF-MOUTH” ADVERTISING A BIG BOOST

Advertise with In Good Health Rochester Healthcare Newspaper

Nancy Smyth Chief executive officer, Rochester Presbyterian Home.

With organization since: 1996.

In the current position since: 1996.

Education: Syracuse University, 1989, Master of Arts degree in gerontology, magna cum laude graduate; State University of New York at Cortland, 1980, Bachelor of Science degree, therapeutic recreation, magna cum laude graduate; Leadership Greater Syracuse, class of 1992.

Honors/Awards: Distinguished Service Award, Loretto Geriatric Center, 1992; Volunteer of the Year Award, Greater Rochester YMCA, 1999; Residential Provider of the Year (RPH) Rochester Chapter of the Alzheimer’s Association, 2000; Health Care Achievement Award, Rochester Business Journal, 2005; Carter Williams Award for Excellence in Long Term Care, Lifespan, 2009.

Career Highlights: Loretto Geriatric Center-

28 - 2021 Rochester/Finger Lakes Healthcare Guide

Syracuse, New York 1980-1996. Held progressively responsible positions: recreation therapist, director of recreation and volunteer services, corporate director of wellness, administrator. Rochester Presbyterian Home-1996-current.

Key Accomplishments: Created a clear vision for Rochester Presbyterian Home with specific targets to guide organizational success, 1996: orchestrated a complete building renovation changing the institutional environment to homelike living areas, 1997-1999; developed four distinct levels of care within Rochester Presbyterian Home and re-defined services to address the unique needs of elders within each care level (assisted living, early-stage dementia care, mid-stage dementia care and advanced dementia care), 1997; maximized occupancy/revenue while decreasing expenses to sustain financially stability, 1997 to present; led the culture change movement within Rochester Presbyterian Home and attained its certification as an Eden Alternative Community, 2002; directed a five-year strategic business plan resulting in new services and the debut of a new model of elder care at Cottage Grove in Chili, 2005-2009; expanded the mission with the opening of a third location at Creekstone

in Fairport, 2016.

Current affiliations: LeadingAge New York, Presbyterian Homes and Services, Greater Rochester Area Partnership for the Elderly, Eden Alternative.

How do you describe your managerial philosophy or approach? “People return respect and affection in equal proportion to the respect and affection they are shown. Leading an organization requires developing a culture where every employee feels immensely worthy and valued. There must be a mutual sense of trust that can only be created by a leader who is visible, humble and relatable. In elder care, it is essential for the leader to be passionate about the mission and exemplify genuine human caring. When you care, it shows!”

Skills that make you an effective leader? “I am an authentic leader who is passionate about elder care and set the tone for the organization by modeling a culture of mutual respect. It is a daily priority to be visible and know all of our 200 elders and 200 employees. I believe you cannot inspire a culture from behind the desk. I assure the highest standards of care and service by being immersed in the day to day life of those we serve.”

How can the healthcare industry in the region be improved? “Elder care needs to be reformed as it was designed to reflect a medical model and is often large in scale and is dictated by institutional routines and efficiencies. Elders deserve to be cared for in homes where they define the way of life and where their human spirit needs are as important as their physical care needs. This is beginning to happen but progress has been slow. The Medicaid system also needs to be re-designed.

Elder care should be provided in the least restrictive environment possible.

Too often, elders are prematurely institutionalized in nursing homes because they require Medicaid funding.

Care and services in assisted living residences offers an improved quality of life at about half the cost of nursing

Women’s Health

In Good Health — Rochester’s Healthcare Newspaper publishes six special issues focusing on women.

To advertise, call 585-421-8109

“It is gratifying to know Mom is safe, happy and cared for like family.”

–Suzy, daughter of resident, Elaine

Moving to our community like ours might be a great option for you.

• As Rochester’s only true Continuing Care Retirement Community (CCRC), we can support your aging care needs all on one campus.

• We offer the peace of mind that comes from having your daily needs met, such as housekeeping, fine dining, maintenance, transportation and a 24/7 emergency call system.

• We are a licensed Enhanced Assisted Living Residence (EALR) and offer assisted living memory care for those that need a higher level of assistance and support.

• With JSLAdvantage,TM you can be assured that the best in virus protection and sanitization procedures is being utilized across our campus.

If you are ready to start thinking about your future, please contact Allison Bearer at (585) 341-2307 or abearer@jewishseniorlife.org to discuss your options today.

The Lodge at Wolk Manor and Wolk Manor are affiliates of Jewish Senior Life

2021 Rochester/Finger Lakes Healthcare Guide - 29

home care. Yet, Medicaid does not provide reimbursement to assisted living residences.”

What do you do for fun? I enjoy building memories and creating traditions with my family and friends family and friends!

I also enjoy traveling and appreciate the changing seasons.

Michael Stapleton President and chief executive officer, F.F. Thompson Hospital.

With F.F. Thompson Hospital since: 2011.

In the current position since: 2012.

Education: Master of Science degree in healthcare system leadership, University of Rochester; Bachelor of Science degree in nursing, St. John Fisher College; Bachelor of Arts degree in psychology, SUNY Oswego.

Career Highlights: Prior to being named Thompson Health’s president and CEO, Stapleton was executive vice president of Thompson Health and chief operating officer of F.F. Thompson Hospital.

Previous leadership roles included being CEO of Lakeside Health System and president of Lakeside Memorial Hospital in Brockport, as well as chief operating officer, chief nursing officer and vice president of patient care services at LHS. Prior to that, worked more than

13 years at the University of Rochester Medical Center in various capacities, including as nurse manager of the Kessler Family Burn/Trauma ICU and the adult emergency department.

Current affiliations: Healthcare affiliations include American College of Healthcare Executives; American Hospital Association; Healthcare Association of New York State; community affiliations include member of boards of directors for Mercy Flight Central and School of the Holy Childhood. Fellow of the American College of Healthcare Executives (FACHE), American Hospital Association Region 2 Policy Board member and Hospital Association of New York State board member.

How do you describe your managerial philosophy or approach? “My approach is to motivate our associates and medical staff to do better in everything we do.

Strive for perfection and you will find excellence in the journey. This works in every aspect of quality and customer service improvement.”

Skills that make you an effective leader? “I am very passionate about what I do and I believe it is a privilege for us to come to work every day and improve the lives of our community members. I believe my passion is contagious and inspires our associates to improve every day.”

How can the healthcare industry in the region be improved? “We all need to move toward high reliability in health care, remove variation in care and improve the overall quality of health care we deliver to our patients.”

What do you do for fun? ”I like to spend time with family, playing golf, and enjoying

all types of live music.”

Douglas Stewart President, Unity Hospital, part of Rochester Regional Health.

With organization since: 2005.

In the current position since: July 2014.

Education: Bachelor of Arts degree in public policy, Stanford University; Doctor of Psychology degree (Psy.D), Ferkauf Graduate School of Psychology.

Career Highlights: Vice president for behavioral health of a large hospital in New Jersey, 2000-2005; vice president for behavioral health at Unity, 20052012; senior vice president for acute and ambulatory services at Unity, 2012-2013; president, health care services at Unity, until July 2014.

How do you describe your managerial philosophy or approach? “Inclusive and collaborative.”

Skills that make you an effective leader?

“Good listener; open to ideas, especially from the frontline, learn from mistakes; trust; empower and support others.”

How can the healthcare industry in the region be improved? “Reduce disparities in health care.”

What do you do for fun? “Spend time with family, cook, travel.”

Four Local Healthcare Newspapers, Serving 4 Upstate New York Markets

Nearly 100,000 copies distributed monthly In Good Health publishes separate editions in 4 Upstate New York markets.

Ask about Combo discount to advertise in more than one market.

IN GOOD HEALTH — UPSTATE’S HEALTHCARE NEWSPAPER PRICELESS PRICELESS

5

Things You Need to Know About Vaping

MAMMOGRAM 2-D vs. 3-D. What’s Better?

Physician Avice O’Connell, director of UR Medicine breast imaging, discusses 2-D vs. 3-D mammography controversy

GVHEALTHNEWS.COM

DECEMBER 2019 • ISSUE 172

Surviving the

Holidays

✓ Guide for a stress-free holiday season ✓ Dodging dietary dangers ✓ Healthful holiday gifts Page 16

Does it Run in the Family?

How to create a family health portrait. P. 17

About 835 people in Monroe County go without a home on any given night CHEERLEADING

Find out how health professionals are tackling the problem of homelessness Page 12

Of all sports, football sends the most U.S. males to the emergency room, while cheerleading and gymnastics most often do the same for women and girls

PRICELESS

Why You May Need to See an ENT

BFOHEALTH.COM

5

P. 16

It is packed with good-quality protein and it sizzles with impressive amounts of selenium, several B vitamins, zinc and iron. Page 15

SUNY Urology has more specialists, more procedures — including gender affirmation — and draws more patients.

Physician Gennady Bratslavsky discusses the reasons for this growth

P. XX

Buffalo Among Most Stressed Cities in U.S.

Running Red Lights a Deadly Practice

Trillium Health to reach milestone in 2020: less than 750 new HIV infections in the Rochester region by the end of next year. Page.14

Chia Seeds

Marijuana Use

Why should we eat more chia seeds?

See SmartBites column. P. 11

Highest rate in 35 years among college students. P. 9

✓ Guide for a stress-free holiday season ✓ Dodging dietary dangers ✓ Healthful holiday gifts

Does it Run in the Family?

How to create a family health portrait. P. 27

Of all sports, football sends the most U.S. males to the emergency room, while cheerleading and gymnastics most often do the same for women and girls

P.15

5

Minorities underrepresented in medical schools: Study

Turning the Tide Against HIV/AIDS

DECEMBER 2019 • ISSUE 239

Surviving the

Holidays

CHEERLEADING

Queen City included on list along with Syracuse, Rochester

Medical Schools & Minority Students

Closures affect 1 in 8 pharmacies in the US: Urban, independent pharmacies in low-income neighborhoods most at risk

Roast beef

UROLOGY

■ How to help when cancer strikes a loved one ■ Breast cancer survivor: A profile ■ Mammography: What you need to know ■ Organizations help patients during cancer journey ■ Mammography for men? You bet ■ A novel approach to treating incurable cancers

things you can do to keep your heart strong, according to the chief of cardiology at University at Buffalo

Coming Soon: ‘Pot Breathalyzer’?

University of Pittsburgh scientists are working to develop a THC breathalyzer for marijuana

CNYHEALTH.COM

Organs of former student at SUNY Upstate Medical University give life to several people, including a 30-year-old health care professional and a 70-year-old grandmother

SPECIAL ISSUE

There were 939 people killed in red light-running crashes in 2017, a 10-year high and a 28% increase since 2012

PHARMACIES

Lucy’s Legacy

OCTOBER 2019 • ISSUE 60

BREAST CANCER

Otolaryngologist Shaun Baker talks about what ENT is and why you need to see one if you have a problem related to ears, nose and throat

December 2019 •

IN GOOD HEALTH – Mohawk Valley’s Healthcare Newspaper

•

Page 1

Turning the Tide Against HIV/AIDS Page 20

Things You Need to Know About Vaping

Roast beef

It is packed with good-quality protein and it sizzles with impressive amounts of selenium, several B vitamins, zinc and iron. Page 15

A Higher Purpose Goat Yoga in Baldwinsville helps fund mentoring services for youth. Page13

REACHING HEALTH PROVIDERS, HEALTH CONSUMERS For more information, call 585-421-8109 or email editor@gvhealthnews.com

30 - 2021 Rochester/Finger Lakes Healthcare Guide

StAnnsCommunity.com | 585.697.6000

2021 Rochester/Finger Lakes Healthcare Guide - 31

Hospitals of Greater Rochester Auburn Community Hospital Address

17 Lansing St. Auburn, NY 13021

General Information 315-255-7011

Website

www.auburnhospital.org

President and CEO

Scott A. Berlucchi

Medical Director or Equivalent Paul FU, MD

Number of Employees 1,200

Licensed Physicians

Not provided

Number of Beds 99

Inpatient Visits in 2019 5,300

Outpatient Visits in 2019 140,000

Visits to Emergency Department in 2019 25,000

Number of Surgeries in 2019 8,000

n Auburn Community Hospital (ACH) is a sole community provider hospital with 99 licensed acute-care beds; the hospital provides general inpatient care, emergency medicine, inpatient psychiatric care, and general outpatient services. ACH also operates Finger Lakes Center for Living, a separately incorporated, 80-bed 5-star skilled nursing facility on Park Avenue in Auburn, as well as three urgent care centers (Finger Lakes Medical Care Center on Grant Avenue, in Auburn; Urgent Care of Auburn on Garden

Street in Auburn; and Urgent Medical Care of Skaneateles in Skaneateles).

ACH owns a significant 32-physician, multi-specialty group (Auburn Memorial Medical Services, P.C.), established in 2007. This includes 13 medical specialties associated with ACH. Additionally, ACH has a new Women’s Health Center and a state-of-the-art Cancer Center through a partnership with SUNY Upstate Cancer Center. n Established earlier in 2020, the Women’s Health Center reflects the evolution of Auburn Community Hospital’s commitment to women’s health. It recognizes a fundamental fact of women’s lives: their health and wellness needs change dramatically throughout life, from family planning to prenatal care to menopause and beyond. Caring for women across the lifespan requires diverse services, and that is what the Women’s Health Center offers. In addition, the following are new services at the hospital: cardiology, breast surgery (joint venture with SUNY Upstate), ICU/CCU & pulmonology (joint venture with SUNY Upstate); interventional radiology (joint venture with URMC), cancer care (joint venture with SUNY), and orthopedics.

Clifton Springs Hospital Address

2 Coulter Road Clifton Springs, NY 14432

General Information 315-462-9561

Website

www.rochesterregional.org/locations/hospitals/clifton-springs-hospital-clinic

President

Dustin Riccio, MD

Medical Director or Equivalent Robert Cole, MD

32 - 2021 Rochester/Finger Lakes Healthcare Guide

Number of Employees 430

Licensed Physicians 481

Number of Beds 106

Inpatient Visits in 2019 1,381

Outpatient Visits in 2019 60,879

Visits to Emergency Department in 2019 6,807

Number of Surgeries in 2019 2,855

n Clifton Springs Medical Village Construction Project — This three-year project was nearly complete at the end of 2020 and was expected to be fully operational in early 2021. It includes: 50,000 square feet of renovated, re-purposed space; centralized services and a hub for outpatient care; new programs: dental care, pulmonary services and women’s health; expanded programs: behavioral health, cardiac rehabilitation, mammography, pulmonary medicine, physical therapy and rehabilitation, primary care, respiratory care and vascular surgery; new special procedure rooms; enhancements to the inpatient care experience; updates to waiting areas and other high-traffic spaces; renovation of the South Entrance; and further beautification of the grounds n Canandaigua Orthopedic Associates joined Rochester Regional Health and is now performing surgeries at Clifton Springs Hospital & Clinic — Canandaigua Orthopedic Associates, a leading provider of care in the Finger Lakes area since 1979, joined Rochester Regional Health on Oct. 1 20-20. Local patients are still able visit their team of

White Haven Memorial Park has been helping families pre-plan their burial property for over 90 years. With over 80 plus acres of undeveloped property, White Haven will continue to provide burial property for a very long time.

Why White Haven Memorial Park? © © © © © © © © © © ©

First Cemetery in the World to be Certified by the International Audubon Society Creators of the ideology of Nature Trails for cremation burials Certified by the Green Burial Council Over 80 undeveloped acreage for future burial areas Crematory on-site with 4 state-of-the-art retorts A Reflection Room for those who want to be present during the cremation process First Cemetery in New York State to have a Gold Star Families Monument & Burial section Two Chapels on-site with a large outside gazebo available for Memorial Services Not-for-Profit Organization Memorial Gifts established around the Park honoring family members Caring and devoted staff ready and willing to guide you through the process

We are here for You. Call Us Today! (585) 586-5250 210 Marsh Road, Pittsford, New York 14534 whitehavenmemorialpark.com 2021 Rochester/Finger Lakes Healthcare Guide - 33

Live Your Best Life

GLENNA’S CBD

GLENNA’S

Organically grown premium full spectrum CBD

GlennasCBD.com

BRIGHTON: 1892 Monroe Ave. (Twelve Corners Plaza)

585-442-4223 VICTOR: Eastview Mall by the New DICK’S

585-223-2378

There’s no place like...

Thelma’s y Mastectom Boutique Bras & Prostheses Swimwear Camisoles Lymphedema Products Board Certified Staff Available for Fittings

Fittings by Appointment Only Tues-Fri 9:00-4:30 Limited Saturday Appointments.

251 Park Ave. Rochester (585)

256-2460

www.thelmasboutique.com

Women’s Health

In Good Health — Rochester’s Healthcare Newspaper publishes six special issues focusing on women.

To advertise, call 585-421-8109

experts and board-certified surgeons at the same Canandaigua office. However, patients will now have the added benefit of undergoing surgeries in the brand-new operating suite at nearby Clifton Springs Hospital & Clinic.

In the spring of 2020, the hospital opened their new operating suite, which includes a patient access center, pre-admission evaluation unit, procedure rooms, recovery rooms, and some of the most technologically advanced operating rooms in Upstate New York.

In addition to the new facilities at Clifton Springs, patients of Canandaigua Orthopedic Associates will have access to a broad range of complementary resources offered by Rochester Regional Health, including specialists in physical therapy, occupational therapy, pain management, and primary care.

The announcement at the time underlines a growing list of investments Rochester Regional Health has made in the Finger Lakes area. In addition to completing the new operating suite at Clifton Springs, it opened a new multi-specialty destination campus in Geneva, began Phase Three of the $32 million Medical Village Project at Clifton Springs and announced plans to build a new emergency department at Clifton Springs Hospital, expected to open by early 2022. n New Emergency Department — Clifton Springs Hospital & Clinic announced plans to build a new emergency department with more capacity, the latest technology and additional space for one of the most comprehensive behavioral health programs in the state. In July 2020, the organization announced plans and released conceptual drawings for the new 6,500 square-foot emergency department.

They plan to break ground on the $2.2 million effort in January 2021 and open the facility by the beginning of 2022. The new emergency department at Clifton Springs will support more patient visits with additional treatment rooms, triage space, and easier access to the facility. The design will support the integration of new diagnostic and treatment technologies, and provide patients and their loved ones with greater comfort and dignity as they seek emergency care. n The construction marks an additional investment on top of the ongoing $32 million Medical Village project expected to be complete in early 2021. n Along with the emergency department, this latest construction effort will

34 - 2021 Rochester/Finger Lakes Healthcare Guide

coincide with the previously planned project to expand the hospital’s Comprehensive Psychiatric Emergency Program (CPEP) space. n Philanthropy will be the main source of funding for the emergency department project.

F.F. Thompson Hospital Address

350 Parrish St. Canandaigua, NY 14424

General Information 585-396-6000

Website

www.thompsonhealth.org

President & CEO

Michael F. Stapleton, Jr.

Medical Director or Equivalent David E. Baum

Number of Employees 1,809

Licensed Physicians 588

Number of Beds 113

Inpatient Visits in 2019 5,726

Outpatient Visits in 2019 254,287

Visits to Emergency Department in 2019 28,845

Number of Surgeries in 2019 13,908.

n A new, 12-bed ICU opened in March 2020.

The previous ICU had seven beds. Growing to 12 enabled Thompson to have full-time coverage from physicians specifically trained in the care and management of critical care patients.

The increased capacity also means Thompson now sends fewer patients to Rochester. Shortly after opening, Thompson’s new ICU became part of the University of Rochester Medical Center’s Transfer Center, so when beds are available, Thompson is able to accept ICU patients from across the Finger Lakes, Central New York and Southern Tier. n As part of the $11.9 million capital expansion that included the new ICU, the hospital opened a new outpatient facility in May 2020. The Marilyn Sands Outpatient Clinic offers pulmonary, pain management and gastroenterology services.

n The hospital opened a new urgent care center in May 2020. The Canandaigua Urgent Care Center is Thompson’s third location. Like the locations in Farmington and Newark, it has on-site, digital X-ray services. n In January 2020, UR Medicine Orthopaedics & Physical Performance began handling all emergency department orthopedic care at the hospital. In September 2020, the team expanded its inpatient and outpatient care at Thompson with eight, fellowship-trained orthopedic surgeons, a primary care sports medicine physician and two physician assistants. The team has a clinic in Victor and in late 2020 was exploring options for a Canandaigua clinic, as well.

A Magazine for Active Adults in the Rochester Area ROC55.COM

n The hospital acquired the latest model of the da Vinci surgical system — a da Vinci Xi — with enhanced instrumentation and visualization capabilities. n The hospital completed a larger, state-of-the-art angiography suite in December 2020. n Awards and distinctions received

by F.F. Thompson Hospital in 2020 included: n Designations for two of the hospital’s general surgeons as master surgeons in for both hernia and robotic surgeries (from the Surgical Review Corporation) n Designation as a Blue Distinction Center+ for Knee and Hip Replacement (from Excellus BlueCross BlueShield) n Again being named a high performing hospital — for both COPD and heart failure — by U.S. News & World Report n Again earning the American Heart Association/American Stroke Association’s Get With The Guidelines-Stroke Gold Plus Quality Achievement Award n Receiving patient-centered medical home accreditation from the National Committee for Quality Assurance for the remaining three of the hospital’s 12 primary care practices n Receiving its third consecutive LGBTQ Healthcare Equality Leader designation from the Human Rights Campaign Foundation n For the third consecutive year, achieving gold-level recognition on the American Heart Association 2020 Workplace Health Achievement Index

Free, Expert Help for At Home Dementia Caregivers ST. JOHN’S NEW ONLINE DEMENTIA RESOURCE CENTER As a direct care provider of dementia care services, St. John’s understands your challenges as an at home caregiver. That’s why we created a place for you to get information you can trust and connections to people like yourself, who are also on this challenging journey.

• Articles on a full range of

• Get your questions answered

• Dementia-focused book reviews • Videos from real caregivers

• Links to local service providers • Facebook Community and

topics from safety to bathing

in our area

by Mimi

eNewsletter

Caring for a loved one with dementia can be challenging!

Let us be your trusted partner on the journey.

DEMENTIA.STJOHNSLIVING.ORG 11/13/20 3:15 PM 2021 Rochester/Finger Lakes Healthcare Guide - 35

SJ DMR 55+ 2021 Health Guide Ad.indd 1

n Receiving the Choosing Wisely Trailblazer award from Nurses Improving Care for Healthsystem Elders and the American Board of Internal Medicine

Finger Lakes Health Geneva General Hospital

196 North St. Geneva, NY 14456 315-531-2000

Soldiers and Sailors Memorial Hospital of Yates County, Inc. 418 North Main St. Penn Yan, NY 14527 315-787-4000

Website

www.flhealth.org

President and Chief Executive Officer Jose Acevedo

Medical Director or Equivalent Jason Feinberg, MD

Number of Employees 1,509

Licensed Physicians 80

Number of Beds 635

Inpatient Visits in 2019 3,971

Outpatient Visits in 2019 211,884

Visits to Emergency Department in 2019 30,024

Number of Surgeries in 2019 10,239

n Affiliation with URMC. Geneva General Hospital and Soldiers & Sailors Memorial Hospital, the two hospitals operating under Finger Lakes Health, are offering more high-quality services to the Finger Lakes population as a result of an agreement with the University of Rochester Medical Center (URMC) to provide clinical operations support for both hospitals. A 2020 management services agreement between the two institutions was approved by the New York State Department of Health. It builds on a longstanding collaborative relationship through which many URMC physicians already provide care to Finger Lakes Health patients in Geneva and Penn Yan. Under the agreement, URMC will work with the leadership of Finger Lakes Health to develop a broader array of clinical care and preventive health services, while

providing guidance and technical support to help strengthen their hospital operations and financial performance. Geneva General and Soldiers & Sailors remain independent hospitals governed by a community board of directors. Physician Jose Acevedo, president and CEO of Finger Lakes Health, will continue overseeing administrative operations and clinical services. Without changing the status of employees, the 24-month agreement provides a framework for the two institutions to work together to improve access and quality of care for patients served by Finger Lakes Health. n Geneva General Hospital in October 2020 earned The Joint Commission’s gold seal of approval for multiple disease specific certifications: joint replacement-hip and joint replacement-knee by demonstrating continuous compliance with its performance standards. The gold seal is a symbol of quality that reflects a health care organization’s commitment to providing safe and quality patient care. The certification recognizes health care organizations that provide clinical programs across the continuum of care for hip and knee replacements. The certification evaluates how organizations use clinical outcomes and performance measures to identify opportunities to improve care, as well as to educate and prepare patients and their caregivers for discharge. n Geneva General Hospital earned The Joint Commission’s Gold Seal of Approval for chest pain certification for the third time by demonstrating continuous compliance with its performance standards. The Gold Seal is a symbol of quality that reflects a health care organization’s commitment to providing safe and quality patient care. The certification recognizes health care organizations that provide clinical programs across the continuum of care for chest pain. The certification evaluates how organizations use clinical outcomes and performance measures to identify opportunities to improve care, as well as to educate and prepare patients and their caregivers for discharge.

2021 Rochester Healthcare

Guide is online @ www.GVhealthnews.com

36 - 2021 Rochester/Finger Lakes Healthcare Guide

Highland Hospital Address

1000 South Ave. Rochester, NY 14620

General Information 585-473-2200

Website

www.urmc.rochester.edu/highland.aspx

President and Chief Executive Officer Steven Goldstein

Medical Director or Equivalent

Michael Apostolakos, MD

Number of Employees 3,080

Licensed Physicians 1,442

Number of Beds 261

Inpatient Visits in 2019 16,689

Outpatient Visits in 2019 Not provided

Visits to Emergency Department in 2019 48,875

Number of Surgeries in 2019 13,543

patients.

n Highland recently started construction on its Tower Project, a modernization effort that will enable the hospital to provide private rooms for more

n The COVID-19 global pandemic has helped to highlight that private rooms are critical for patient care. They provide many benefits, including a reduced risk of infections, more space for patient needs and the positive therapeutic impact of more privacy and less noise during recovery. Private rooms are becoming a standard of care for hospitals nationwide. n This tower will add to the existing hospital campus without the hospital having to expand its footprint. The project will add four levels plus a mechanical penthouse to the hospital’s southeast wing — three of the floors will house a total of 58 patient rooms and one floor will house other clinical programs. There will also be a small seven story infill between the existing three-story building and the existing South Wing. n Highland Hospital was designated an LGBTQ Health Care Equality Leader again in the Human Rights Campaign’s Healthcare Equality Index.

This was the second year in a row that Highland has received this status, which assesses participants on four criteria: non-discrimination and staff training, patient services and support, employee benefits and policies, and patient and community engagement. n Highland Hospital has moved up to No. 2 in Rochester and No. 22 in New York in overall outcomes in the 2020 US News & World Report rankings. The previous year, Highland ranked third in among area hospitals. U.S. News & World Report also ranks specialty areas of adult care. Four Highland specialty areas — COPD, hip replacement, knee replacement and heart failure — received “high performing” status with scores of 5 out of 5 stars. Specialty areas are assessed based on several quality measures. n Highland Hospital honored two providers in 2020. Sunil Bansal was chosen as its physician of the year.

Bansal is assistant medical director and ultrasound director in the department of emergency medicine at Highland.

He is also an assistant professor of clinical emergency medicine, University of Rochester School of Medicine and Dentistry. The Pittsford resident was nominated for the prestigious award, also called Distinguished Physician, by administrators, colleagues and other co-workers for healthcare excellence.

Highland Hospital also honored Andrea Avidano, who received the advanced practice provider of the year award. Avidano has served as an adult nurse practitioner at Highland since 2009. Avidano was nominated by several colleagues for the award.

Rochester & Finger Lakes Region If you know someone who may have Alzheimer’s or another dementia, please call

24/7 HELPLINE 800.272.3900 Needs assessment | Care planning Home safety tips | Support groups | Education

www.alz.org/rochesterny

You compromise on a lot.

Pediatric Home Care Should You compromise on aa lot.

You compromise on lot.

You compromise a lot.

Not Be One of Them.on PediatricHome HomeCare Care Should Pediatric CareShould Should Pediatric Home Not BeOne Oneof ofThem.

Them.

Not Be of Them.

Not Be One

Newark-Wayne Community Hospital Address

120 Driving Park Ave. Newark, NY 14513

General Information 315-332-2022

Website

www.rochesterregional.org/locations/hospitals/newark-wayne-community-hospital

Image taken prior to COVID-19.

Image takentaken prior to COVID-19.

Image prior to COVID-19.

Image taken prior to COVID-19.

UR Medicine Home Care provides comprehensive, preventive, UR Medicine Home Careprovides provides comprehensive, preventive, UR Medicine Home Care provides comprehensive, preventive, post-acute, rehabilitative, and complex care for medically UR Medicine Home Care comprehensive, preventive, post-acute, rehabilitative, andcomplex complex care forfor medically post-acute, rehabilitative, and complex care medically are frail children.

Our team of and experienced pediatric clinicians post-acute, rehabilitative, care for medically frail children.

Our team ofexperienced experienced pediatric clinicians are frail children.

Our team of experienced pediatric clinicians are dedicated to providing high-quality and compassionate care to frail children.

Our team of pediatric clinicians are dedicated to providing high-quality and compassionate care to dedicated to providing high-quality and compassionate care your little one. dedicated to providing high-quality and compassionate care to to your little one. your little one. your little one.

To learn more, 585.787.8338 visit: learn more,call call585.787.8338 585.787.8338 or oror visit: To learn more, call 585.787.8338 or visit: ToTo learn more, call visit: urmc.rochester.edu/home-care urmc.rochester.edu/home-care urmc.rochester.edu/home-care urmc.rochester.edu/home-care

President

Dustin Riccio

Medical Director or Equivalent Robert Cole, MD

Number of Employees 640

Licensed Physicians 531

2021 Rochester/Finger Lakes Healthcare Guide - 37

Inpatient Visits in 2019

Rochester General Hospital

Outpatient Visits in 2019

n Stroke care: on average, a 39.1% lower risk of dying than if they were treated in hospitals that did not receive the award..

Address

n Gastrointestinal care: on average, a 30.2% lower risk of experiencing a complication or dying while in the hospital than if they were treated in hospitals that did not receive the award.

Number of Beds 120

3,677

43,857

Visits to Emergency Department in 2019

1425 Portland Ave. Rochester, NY 14621

20,276

General Information

4160

Website

Number of Surgeries in 2019

585-922-4000

www.rochesterregional.org

n Newark-Wayne Community Hospital now offers ROSA Knee Systems from Zimmer Biomet.

Newark-Wayne is one of the four Rochester Regional Health hospitals to offer robotically assisted total knee replacement using ROSA Knee Systems. The assistance of ROSA, which stands for robotic surgical assistant, provides a greater degree of accuracy for the orthopedic surgeon and a quicker return to daily activities for the patient.

The procedure started August 2020 and is performed by orthopedic surgeon Dan Alexander of Rochester Regional Health’s Finger Lakes Bone & Joint.

President & CEO

n Total knee replacement is one of the most commonly performed elective surgical procedures in the United States with approximately 700,000 conducted in a year. It is also the most common surgery performed within the health system with more than 2,000 knee replacements conducted each year. Almost all patients who are candidates for total knee replacement qualify for the procedure using robotic assistance.

n Rochester General named one of America’s 100 best hospitals — Rochester General Hospital is one of 100 Best Hospitals for critical care (eighth consecutive year), stroke care (fifth consecutive year), gastrointestinal care (third consecutive year), and general surgery (second consecutive year), according to new research released by Healthgrades, the leading resource that connects consumers, physicians and health systems.

n Prior to surgery, the ROSA Knee System’s 3-D model virtually tracks how the patient’s knee moves in real time. If a patient’s knee moves even a fraction of an inch, the robot will know and adjust accordingly. This data enables surgeons to use computer and software technology to move surgical instruments executing the procedure with an extremely high degree of accuracy.

This minimally invasive procedure offers the following benefits: less pain, quicker return to daily activities, shorter hospital stay, increased longevity of the implant, reduced blood loss and reduced injury.

Kevin Casey, MD

Medical Director or Equivalent Rob Mayo, MD

n General Surgery: on average, have a 28.6% lower risk of experiencing a complication or dying while in the hospital than if they were treated in hospitals that did not receive the award.

Number of Employees

Rochester General Hospital’s other clinical achievements:

Licensed Physicians

n Named among the top 5% in the nation for cardiology services in 2021

7,000 1,169

Number of Beds 528

Inpatient Visits in 2019 31,793

Outpatient Visits in 2019 356,651

Visits to Emergency Department in 2019 90,014

Number of Surgeries in 2019 22,840

n Every year, Healthgrades evaluates hospital performance at nearly 4,500 hospitals nationwide for 32 of the most common inpatient procedures and conditions using Medicare data, and outcomes in appendectomy and bariatric surgery using all-payer data provided by 16 states. n The hospitals that have achieved the Healthgrades America’s 100 Best Hospitals have demonstrated exceptional quality of care. From 2017-2019, patients treated at hospitals receiving the America’s 100 Best Hospitals for: n Critical care: on average, a 29.9% lower risk of dying than if they were treated in hospitals that did not receive the award.

38 - 2021 Rochester/Finger Lakes Healthcare Guide

n ive-star recipient for treatment of heart attack for 12 years in a row (20102021). n Five-star recipient for treatment of heart failure for eight years in a row (2014-2021). n Five-star recipient for treatment of pneumonia for nine years in a row (2013-2021). n Recipient of the Healthgrades Neurosciences Excellence Award for five years in a row (2017-2021). n Recipient of the Healthgrades Cranial Neurosurgery Excellence Award for two years in a row (2020-2021). n Recipient of the Healthgrades Stroke Care Excellence Award for seven years in a row (2015-2021). n Named among the top 5% in the nation for neurosciences for four years in a row (2018-2021). n Named among the top 5% in the nation for cranial neurosurgery in 2021. n Named among the top 5% in the nation for treatment of stroke for five years in a row (2017-2021). n Rochester Regional Health and St. Lawrence Health reach affiliation agreement — The boards of directors of Rochester Regional Health (RRH) and St. Lawrence Health System (SLHS) have reached an affiliation agreement between the two health systems. The affiliation agreement was approved by the boards of directors of both health systems. Next, regulatory filings will be submitted to the New York Department of Health. n Rochester Regional Health is an internationally recognized integrated health services organization serving the people of Western New York, the

Finger Lakes, and beyond. The system includes five hospitals; primary and specialty practices, rehabilitation centers, ambulatory campuses, and immediate care facilities; comprehensive senior care; behavioral health services; and ACM Medical Laboratory, a global leader in patient and clinical trials. It has nearly 20,000 employees. n St. Lawrence Health System, formed in 2013, runs three hospitals — Canton-Potsdam Hospital, which includes a Level III trauma center; Gouverneur Hospital; and Massena Hospital. In addition, St. Lawrence operates an extensive network of outpatient facilities in Brasher Falls, Canton, Colton, DeKalb Junction, Edwards, Gouverneur, Louisville, Massena, Norfolk, and Potsdam.

The largest employer in St. Lawrence County, with 2,025 employees, St. Lawrence Health System has 195 full time medical staff members and estimated annual net operating revenue of $300 million. n Rochester General Hospital, an affiliate of Rochester Regional Health, attained Magnet recognition again in December 2019. The American Nurses Credentialing Center’s Magnet Recognition Program distinguishes health care organizations that meet rigorous standards for nursing excellence. This credential is the highest national honor for professional nursing practice. It was the fourth time that the hospital received the distinction. Just 461 U.S. health care organizations out of over 6,300 U.S. hospitals have achieved Magnet recognition.

Strong Memorial Hospital Address

601 Elmwood Ave. Rochester, NY 14642

General Information 585-275-2100

Website

www.urmc.rochester.edu/ strong-memorial.aspx

Chief Executive Officer

Steven Goldstein Medical Dire

Licensed Physicians 1,706

Number of Beds 886

Inpatient Visits in 2019 41,341

Outpatient Visits in 2019 910,626

Visits to Emergency Department in 2019 118,925

Number of Surgeries in 2019 37,586

n In February 2020 Strong Memorial Hospital, along with other five UR Medicine hospitals in the region, earned The Joint Commission’s Gold Seal of Approval for Hospital Accreditation by demonstrating continuous compliance with its performance standards. The Gold Seal is a symbol of quality that reflects a health care organization’s commitment to providing safe and quality patient care. This is the first time multiple UR Medicine facilities were examined as part of the same survey, as one system, a request made by the University of Rochester Medical Center to The Joint Commission to better compare quality and safety across its Upstate New York health care network. UR Medicine is comprised of Strong Memorial, Highland, F.F. Thompson, Noyes Memorial, St. James and Jones Memorial hospitals. All participated but St. James, which was surveyed in 2018. It will join the system survey process in 2022. n The Joint Commission standards focus on patient safety and quality of care, with more than 250 criteria that address such things as patient rights and education, infection control, medication management, provider verification, and the condition of the facility.

The organization is the nation’s oldest and largest standards-setting and accrediting body in health care. n Requesting that all UR Medicine hospitals be evaluated on the same schedule afforded an opportunity to see, through the lens of Joint Commission standards, how the hospitals compare to one another and how working together has improved safety and quality. n Affiliations over the past five years — Noyes and Jones in 2015, and St. James in 2018 — have resulted in all six UR Medicine affiliates being able to further improve quality and patient safety by sharing and employing best practices, such as approaches to high-level disinfection for infection prevention, while providing their communities a wider range of services that in the past smaller hospitals could not accomplish alone. n City residents now have easier access to mental health services with the July 27 2020 opening of UR Medicine’s Adult Outpatient Mental Health Services center on North Chestnut

Street. The 18,000-square-foot site is the new home for several existing mental health programs offered by UR Medicine, including the General Adult Ambulatory Service and Lazos Fuertes, which offers bilingual and bicultural services to Spanish-speaking patients.

Relocation of these services, previously at Strong Memorial Hospital and Science Parkway, brings them closer to city residents who rely on them for care. Consolidating them in one space improves patients’ access to the range of adult mental health services the program offers: short-term, intermediate, and longer-term services, as well as medication evaluation and management.

The spacious center includes 60 clinic rooms, as well as several larger spaces for group therapy sessions and conference rooms for meetings/educational events. The site will have room to accommodate additional caregivers over time, increasing UR Medicine’s ability to serve more patients. Combining these services in one site also improves providers’ ability to collaborate on patient care as well as resident and medical student education.

Located between the Central Business District and South Marketview Heights, the center also enhances UR Medicine’s partnerships with agencies that provide health care and social services to city residents. n University Medical Imaging (UMI), a private practice that served the Rochester region for 30 years joined UR Medicine effective July 1. Founded in 1990, UMI was the only locally-owned outpatient imaging center, and the only private-practice imaging facility in the area with a diagnostic medical staff comprised exclusively of fellowship-trained radiologists. Seventy-five percent are fellowship-trained through the University of Rochester Medical Center and the UMI MRI Fellowship.

All radiologists hold faculty appointments in the University of Rochester School of Medicine and Dentistry and are leaders in their field — contributors to peer-reviewed medical journals, pioneers in imaging research, and compassionate providers who are involved with patient care every day.

2021 Rochester Healthcare

Guide is online @ www.GVhealthnews.com

2021 Rochester/Finger Lakes Healthcare Guide - 39

United Memorial Medical Center Bank Street Campus Address

16 Bank St. Batavia, NY 14020

General Information 585-343-6030

Website

www.rochesterregional.org/ locations/hospitals/united-memorial-medical-center

President

Dan Ireland, RN

Medical Director or Equivalent Tara Gellasch, MD

Number of Employees

This minimally invasive procedure offers the following benefits: less pain, quicker return to daily activities, shorter hospital stay, increased longevity of the implant, reduced blood loss and reduced injury.

Unity Hospital of Rochester Address

General Information

n Five-star recipient for total knee replacement for five years in a row (2017-2021).

1555 Long Pond Road Rochester, NY 14626 585-723-7000

Website

www.rochesterregional.org/locations/hospitals/unity-hospital

President

Douglas R. Stewart

Medical Director or Equivalent

95

Number of Employees

133

Licensed Physicians

Number of Beds Inpatient Visits in 2019

Manuel Matos, MD 4,728 232

4,921

Number of Beds

114,000

Inpatient Visits in 2019

21,000

Outpatient Visits in 2019

Outpatient Visits in 2019 Visits to Emergency Department in 2019 Number of Surgeries in 2019 8,103

n United Memorial Medical was the first hospital in Upstate New York to offer a robotically assisted total knee replacement known as ROSA Knee Systems from Zimmer Biomet. The assistance of ROSA, which stands for Robotic Surgical Assistant, provides a greater degree of accuracy for the orthopedic surgeon and a quicker return to daily activities for the patient. Total knee replacement is one of the most commonly performed elective surgical procedures in the United States with approximately 700,000 conducted in a year. It is also the most common surgery performed within the health system with more than 2,000 knee replacements conducted each year.

Almost all patients who are candidates for total knee replacement qualify for the procedure using robotic assistance.

Prior to surgery, the ROSA Knee System’s 3-D model virtually tracks how the patient’s knee moves in real time. If a patient’s knee moves even a fraction of an inch, the robot will know and adjust accordingly. This data enables surgeons to use computer and software technology to move surgical instruments executing the procedure with an extremely high degree of accuracy.

Unity Hospital was also recognized for the following clinical achievements: n Five-star recipient for treatment of heart failure for two years in a row (2020-2021).

944

Licensed Physicians

at hospitals that did not receive the Joint Replacement Specialty Excellence Award were 2.47 times more likely to experience one or more complications in the hospital than if they were treated at hospitals that did receive the award.

471

18,443

121,548

Visits to Emergency Department in 2019 36, 511

Number of Surgeries in 2019 11,019

n Unity Hospital recognized for joint replacement — Unity Hospital in 2020 was among the top 10% in the nation for joint replacement, according to new research by Healthgrades, the leading resource that connects consumers, physicians, and health systems.

Each year, Healthgrades evaluates hospital performance at nearly 4,500 hospitals nationwide for 32 of the most common inpatient procedures and conditions using Medicare data, and all-payer data from 16 states for bariatrics and appendectomy procedures. n Healthgrades Specialty Excellence Awards recognize hospitals with superior performance in specific specialty lines and specialty focus areas. For example, from 2017-2019, patients treated at hospitals receiving the joint replacement Specialty Excellence Award have, on average, a 59.5% lower risk of experiencing a complication while in the hospital than if they were treated in hospitals that did not receive the award. Similarly, patients treated

40 - 2021 Rochester/Finger Lakes Healthcare Guide

n Five-star recipient for total hip replacement for two years in a row (2020-2021). n Five-star recipient for treatment of chronic obstructive pulmonary disease in 2021. n Five-star recipient for colorectal surgeries for three years in a row (20192021). n Five-star recipient for treatment of bowel obstruction for two years in a row (2020-2021). n Five-star recipient for treatment of sepsis for four years in a row (20182021). n Five-star recipient for treatment of respiratory failure for three years in a row (2019-2021). n Unity Hospital recognized for delivery care — Unity Hospital was one of the Rochester Regional Health hospitals receiving five-star ratings for vaginal delivery as recognized

by Healthgrades, the leading resource that connects consumers, physicians and health systems. “The five-star ratings reflect our teams’ commitment to providing the highest quality of care to all patients during some of the most profound moments in their lives,” said Meghan Aldrich, RRH vice president of operations for women’s health. “We appreciate the trust our community puts in us to take care of their families, and we are proud to relentlessly pursue ever more extraordinary care for our patients.”

“Hospital quality should be top of mind for consumers when they evaluate and compare hospital performance,” said physician Brad Bowman, chief medical officer with Healthgrades. “Women who select a hospital with a five-star rating can feel confident in their choice knowing that these organizations are committed to providing exceptional women’s care to their patients.”

Auburn Community25,000 Hospital United Memorial Medical 21,000 Newark-Wayne Community 20,276 Hospital Clifton Springs Hospital 6,807

Rochester Area Hospitals — Number of ER Visits in 2019

118,925

Source: Data provided by each hospital 90,014

48,875 36,511

Strong Memorial Hospital 37,586 Rochester General Hospital 22,840 Strong Rochester F.F.Memorial Thompson Hospital 13,908 General Highland Hospital 13,543 Hospital Hospital The Unity Hospital 11,019 of Rochester Finger Lakes Health10,239 United Memorial Medical 8,103 Center Auburn Community 8,000 Hospital Newark-Wayne Community 4,160 Hospital 37,586 Clifton Springs Hospital 2,855

30,024

28,845

25,000

21,000

20,276 6,807

Highland Hospital

The Unity Hospital of Rochester

Finger Lakes F.F. Thompson Auburn Health Hospital Community Hospital

United Memorial Medical

Newark-Wayne CliFon Springs Community Hospital Hospital

Rochester Area Hospitals — Number of Surgeries in 2019 Source: Data provided by each hospital

22,840

13,908

13,543 11,019

10,239 8,103

8,000 4,160

Strong Memorial Hospital 11,426 Rochester General Hospital 7,000 Strong Rochester F.F. Thompson TheMemorial Unity Hospital of 4,728 Rochester General Hospital Highland Hospital 3,080 Hospital Hospital F.F. Thompson Hospital 1,809 Finger Lakes Health1,509 Auburn Community 1,200 Hospital United Memorial Medical 944 Center Newark-Wayne 640 Hospital 11,426 Community Clifton Springs Hospital 430

Highland Hospital

The Unity Hospital of Rochester

Finger Lakes Health

2,855

United Auburn Newark-Wayne CliFon Springs Memorial Community Community Hospital Medical Center Hospital Hospital

Rochester Area Hospitals — Number of Employees in 2020 Source: Data provided by each hospital

7,000

4,728 3,080 1,809

Strong Memorial Hospital

Rochester General Hospital

The Unity Hospital of Rochester

Highland Hospital

1,509

F.F. Thompson Finger Lakes Hospital Health

2021

1,200

944

640

430

Auburn United Newark-Wayne CliFon Springs Community Memorial Community Hospital Hospital Medical Center Hospital Rochester/Finger Lakes Healthcare Guide -

41

Hospital Quality

Q

uality in hospitals can be described as care for an existing problem. Hospitals vary “doing the right thing, at the right time, in how well they protect patients from these in the right way—and having the best risks. Your doctor, or the specialist or surpossible results.” This report provides inforgeon he or she recommends, may be highly mation on how well the hospitals in New York skilled, but hospital quality also depends on care for patients with a wide range of health how well all the hospital staff, such as the problems. It can help you choose a hospital nurses, take care of you, and on how well the for yourself and provide useful information hospital is organized. for your loved ones if they need hospital care.

A hospital’s overall quality cannot be A particular hospital might do a very expressed by its scores on these measures good job on some health problems and alone. Indicators do not currently exist to not such a good job on others. Whenever measure how well hospitals treat every type people go to the hospital, they risk getting of illness or patient that they care for. a new health problem while getting medical Source: https://profiles.health.ny.gov/

Auburn Community Hospital, Auburn Patient Satisfaction 65.67% Patients Would Definitely Recommend This Hospital to...

48.00% Readmissions Within 30 Days 16.00% Complaints received per 10,000 patient days This Facility: 1.0 Statewide: 0.2

Clifton Springs Hospital and Clinic, Clifton Springs Patient Satisfaction 69.17% Patients Would Definitely Recommend This Hospital to...

75.00% Readmissions Within 30 Days 15.80% Complaints received per 10,000 patient days This Facility: 0.2 Statewide: 0.2

F F Thompson Hospital, Canandaigua Patient Satisfaction 68.67% Patients Would Definitely Recommend This Hospital to...

70.00% Readmissions Within 30 Days 16.50% Complaints received per 10,000 patient days This Facility: 0.2 Statewide: 0.2

Geneva General Hospital, Geneva Patient Satisfaction Patients Would Definitely Recommend This Hospital to...

Readmissions Within 30 Days Complaints received per 10,000 patient days 42 - 2021 Rochester/Finger Lakes Healthcare Guide

68.83% 62.00% 17.10% Not available

Highland Hospital, Rochester Patient Satisfaction 68.17% Patients Would Definitely Recommend This Hospital to...

77.00% Readmissions Within 30 Days 15.90% Complaints received per 10,000 patient days This facility: 0.1 Statewide: 0.2

Newark-Wayne Community Hospital, Newark Patient Satisfaction 69.17% Patients Would Definitely Recommend This Hospital to...

66.00% Readmissions Within 30 Days 17.60% Complaints received per 10,000 patient days This Facility: 0.3 Statewide: 0.2

Rochester General Hospital, Rochester Patient Satisfaction Patients Would Definitely Recommend This Hospital to...

Readmissions Within 30 Days Complaints received per 10,000 patient days

66.50% 66.00% 17.00% Not available

Soldiers and Sailors Memorial Hospital, Penn Yan Patient Satisfaction 68.83% Patients Would Definitely Recommend This Hospital to...

54.00% Readmissions Within 30 Days 16.00% Complaints received per 10,000 patient days This facility: 2.8 Statewide: 0.2

Strong Memorial Hospital, Rochester Patient Satisfaction 69.17% Patients Would Definitely Recommend This Hospital to...

77.00% Readmissions Within 30 Days 17.40% Complaints received per 10,000 patient days This facility: 0.2 Statewide: 0.2

The Unity Hospital of Rochester, Rochester Patient Satisfaction 69.67% Patients Would Definitely Recommend This Hospital to...

74.00% Readmissions Within 30 Days 17.90% Complaints received per 10,000 patient days This facility: 0.2 Statewide: 0.2 2021 Rochester/Finger Lakes Healthcare Guide - 43

Resource Directory Acupuncture Acu-Care Acupuncture Center Clinton Crossings Medical Center Building C, suite 5 919 Westfall Road Rochester, NY 14618 585-358-6186 Northeast Medical Center 4000 Medical Center Drive, suite 209 Fayetteville, NY 13066 315-329-7666, 315-378-5556 www.AcupunctureCenterUSA.com

This practice offers worry-free and painless acupuncture for a wide variety of health concerns including neuropathy and pain, sports medicine, surgical acupuncture care, women’s healthcare, cancer supportive care and prevention, autism care, ADHD treatment, neurodegenerative diseases, post-stroke rehabilitation care and mental health issues. Trained in Western medicine, Rui Wang is also a seventh-generation acupuncturist who began apprenticing with her father and grandfather in middle school. The practice’s mission is to provide personalized preventive and therapeutic healthcare; to enhance quality of life and healthcare and to integrate traditional Chinese medicine with Western medicine.

Agencies — Adoption Services Adoption STAR

131 John Muir Drive Amherst, NY 14228 866-691-3300 716-639-3900 adoptionstar.com info@adoptionstar.com

Adoption STAR places children of all races, backgrounds, disabilities and circumstances, including those who are at risk of entering out-of-home placements.

The nonprofit offers training, advocacy and resources for those it serves, along with comprehensive individual, couples,

group and telephone counseling. There are also support groups for birth mothers, birth grandparents, adult adoptees and others who are touched by adoption.

Monroe County Department of Human Services Adoption Team

Bethany Christian Services

The Adoption Team’s goal is to help local children in need of adoption find loving, permanent homes in which they can grow, thrive and form permanent relationships. Caseworkers help prospective parents learn about the children who are need of adoption, and access any services they might need to create warm, loving relationships with the children they adopt.

321 East Ave. Rochester, NY 14604 585-288-6760

Global nonprofit Christian organization that assists with US adoptions, helps foster parents give homes to children, provides pregnancy counseling and aids refugees and immigrants who are resettling in the US. In addition, it partners with other countries to help keep families together.

Catholic Family Center 87 N Clinton Ave. Rochester, NY 14604 585-546-7220 www.cfcrochester.org

The Catholic Family Center assists with adoptions of infants, older children and those with special needs. It also makes comprehensive information available about all aspects of adoption, and conducts confidential interviews and home studies. In addition, the agency offers post-placement services, complete documentation for legalization as required by the court, and a host of other services.

Depending on the type of adoption, home study and CFC placement fees are based on a sliding fee scale or a flat rate.

Hillside

Hillside Family of Agencies 1 Mustard St. Rochester, NY 14609 585-256-7500 adoption@hillside.com

Hillside provides information on all aspects of adoption and foster care, and offers referrals for services, trainings and informational classes. The nonprofit also offers post-adoption, parent, guardianship and post-guardianship support groups, and support groups for kinship caregivers and youths.

44 - 2021 Rochester/Finger Lakes Healthcare Guide

585-753-6084 www.monroecounty.gov/hs-adoption

Agencies — Health / Human Services Action for a Better Community 400 West Ave., Rochester, NY 14611 585-325-5116 www.abcinfo.org

Offers programs that give low-income individuals and families opportunities to become self-sufficient. These include educational programs, assistance for at-risk youth, Head Start, job placement assistance and coaching, weatherization and energy conservation assistance, and individual and group counseling for alcohol and substance abuse.

Anthony L. Jordan Health Corporation www.jordanhealth.org

Offers a huge number of services, including family, adolescent and pediatric medical care, mammography, obstetrical and gynecological care, behavioral health, dental care and refugee health care. Jordan Health also offers HIV treatment and a support group for those in care.

Health Centers 82 Holland St. Rochester, NY 14605 585-423-5800 Urgent Care 585-426-7425

In Good Health

100,000

PRICELESS

GVHEALTHNEWS.COM

JANUARY 2021 • ISSUE 185

Time to Rethink New Year’s Resolutions

Copies Distributed

4 Editions

COVID-19 has changed everything. P14

ALSO INSIDE • 10 REASONS TO GO PLANT-BASED IN 2021 • FITNESS AND WEIGHT LOSS TRENDS • TOP 10 ACTIVITIES FOR YOU TO STAY IN SHAPE THIS SEASON

• Central New York How a Writer’s Family in WNY Has Been Affected by COVID-19 Writer Catherine Miller discusses how COVID-19 spread among her family members, including her grandson Jack. Page 8

• Rochester/Finger Lakes Making Rochester Neighborhoods More Walkable

Common Ground Health through its Complete Streets Makeover initiative seeks to help local communities become more walkable, healthier. Page 11

Healthier Chicken Wings? They Do Exist!

P. 15

Older Motherhood Offers Benefits, Problems

P. 16

• Buffalo/Western New York • Utica/Rome - Herkimer

To Advertise Please Call

585-421-8109 Brown Square Center 322 Lake Ave. Rochester, NY 14608 585-254-6480 Woodward Center 480 Genesee St. Rochester, NY 14611 585-436-3040 Jordan Health at CCIA 120 N. Main St., Suite 11 Canandaigua, NY 14424 585-396-0222 Jordan Health at Glenwood Gardens 41 Kestrel St. Rochester, NY 14613 585-423-5837 Jordan Health at Kennedy Tower 666 S. Plymouth Ave. Rochester, NY 14608 585-423-5836 Jordan Health at Community Place 145 Parsells Ave. Rochester, NY 14609 585-454-7530 Note: as of Oct. 14, center temporarily located at 82 Holland St..

American Red Cross, Greater Rochester Chapter 825 John St. West Henrietta, NY 14586 585-241-4400

www.redcross.org/local/new-york/western-central-new-york/chapters/rochester

Provides disaster aid, emergency health and safety services and programs for youth and young adults, and veterans and their families. Serves those living in Allegany, Cayuga, Livingston, Monroe, Ontario, Seneca, Wayne, and Yates counties, and sends teams out of the country.

The Arc of Monroe

2060 Brighton Henrietta Townline Road Rochester, NY 585-271-0660 • Lambert Campus 2657 W Henrietta Rd Rochester, NY 14623 585-424-7442 • Community Arts Connection 985 Elmwood Ave Rochester, NY 14620 585-672-2210

The Arc of Monroe provides a range of programs for those in the Rochester area who have intellectual and/or developmental disabilities and their families. Those it supports can partake of day programs, job training and placement programs, supported employment, opportunities to volunteer in the community and other offerings. For those in need of appropriate

places to stay, the agency has residential housing available. The nonprofit also assists professionals, businesses and schools that are involved with those who have intellectual and/or developmental disabilities.

Bridges for Brain Injury

5760 Duke of Gloucester Way Farmington, NY 14425 585-396-0070 www.bridgesforbraininjury.org

Bridges for Brain Injury was founded to guide individuals with a traumatic brain injury and physical disabilities and their families, by “bridging the gap” between surviving and living lives of independence with dignity and hope.

Cameron Community Ministries 48 Cameron St. Rochester, NY 14606 585-254-2697 info@cameronministeries.com cameronministries.org

Cameron Community Ministries provides support programs for neighborhood residents. These include educational programs, recreational programs for youth, and those that supply meals and clothing to people in need.

2021 Rochester/Finger Lakes Healthcare Guide - 45

Catholic Charities Community Services Water Tower Park 1099 Jay St., Building J Rochester, NY 14611 585-339-9800 www.cccsrochester.org

Offers a wealth of programs for those who have developmental disabilities, traumatic brain injuries (TBIs) chronic illnesses and HIV/AIDS. The agency also has residential sites for adults who have developmental disabilities, and offers programs that help those who have TBI, chronic illnesses and HIV/AIDS live independently in the community.

Catholic Charities of the Finger Lakes • Geneva Office 94 Exchange St. Geneva, NY 14456 315-789-2235 • Canandaigua Office 120 North Main St., Suite 40 Canandaigua, NY 14424 585-394-0190

Offers many services, including emergency assistance that encompasses aid with housing, help with applying for SSI and TANF, family case management, and assistance for the adoptive parents or guardians of children. Serves Ontario, Seneca, Yates, and Cayuga counties.

Catholic Family Center (CFC)

87 N Clinton Ave, Rochester, NY 14604 585-546-7220 www.cfcrochester.org

CFC has multiple sites in Monroe County. Its programs include those that support seniors and families, assist with foster care and adoption, help with refugee resettlement, provide chemical dependency treatment, mental health services and crisis counseling; and supply emergency housing. The nonprofit also has an emergency food pantry.

CFC’s programs are site-specific. Call the main number to learn where to go for that which you need.

CDS Monarch

860 Hard Road Webster NY 14580 585.341.4600 www.cdsmonarch.org

CDS Monarch serves those who have intellectual and developmental disabilities, providing residential homes throughout Monroe and Wayne counties, prevocational training, clinics that offer physical therapy and other treatments, and other benefits.

Charles Settlement House, Inc. 71 Parkway Rochester, NY 14608 585-277-0810 www.charlessettlementhouse.org

Serves families, individuals and children in northwest Rochester through providing emergency assistance, after-school activities and a day camp for kids, meals for seniors and other services.

CP Rochester

3399 Winton Road South Rochester, New York 14623 585-334-6000 www.cprochester.org

CP Rochester supports individuals of all ages and abilities to determine their own pathway in life. It partners with the individual, their family and the community to fulfill the individual’s right to live a productive and rewarding life. CP Rochester provides a wide range of quality health, educational, and support services in the greater Rochester area to assist individuals in achieving their goals. The organization envisions a community where people of all abilities lead rewarding lives. Meaningful partnerships are nurtured to ensure all doors are open, and opportunities are available for everyone.

DePaul

1931 Buffalo Road Rochester, NY 14624 585-426-8000 www.depaul.org

This nonprofit has addiction prevention, affordable housing and vocational programs, senior living communities and residences for those have mental health issues, and provides other services as well.

Free and Subsidized Health Clinics Services are available at the nonprofit’s Genesee Street clinic, and through mobile medical and dental units.

Anthony L. Jordan Health Center See page 44

Finger Lakes Community Health

Trillium Health

See page 47

See page 48

Family Counseling Service of the Finger Lakes, Inc.

Spiritus Christi Mental Health Center

See page 47

121 N. Fitzhugh St. Rochester, NY 14614 Phone: 585-325-1180, x114

Mosaic Health

1519 Nye Road Lyons, NY 14489 Phone: 315-871-3178 Offers discounted dental services to those without insurance.

Ontario County Mental Health Center See page 46

Planned Parenthood of Central and Western New York See page 65

Regional Health Reach

Healthcare for the homeless program Regional Health Reach Clinic

89 Genesee St., Suite 1408 Rochester, NY, 14611 585-368-3720

Regional Health Reach provides comprehensive medical and dental care for homeless individuals and families in Rochester and Monroe County, regardless of their ability to pay. Those it serves can obtain health assessments, mental health evaluations, dental exams, tests for tuberculosis, HIV and STDs; treatment of acute and chronic health conditions, dental exams and care, referrals for additional treatment and other benefits.

46 - 2021 Rochester/Finger Lakes Healthcare Guide

Licensed mental health professionals provide free mental health care to uninsured or underinsured adults.

The Center for Refugee Health 222 Alexander St., 4th floor Rochester, NY 14607 Office phone: 585-922-8070 Appointment phone: 585-922-8070

www.rochesterregional.org/locations/ rochester/the-center-for-refugee-health A Rochester Regional Health primary care practice that serves the medical needs of refugees.

Epilepsy-Pralid, Inc. 2 Townline Circle Rochester, NY 14623 585-442-6420 www.epiny.org

Provides advocacy, training, educational opportunities, and tailored support solutions that meet the behavioral, physical and social needs of children, adults, and families affected by brain injury, epilepsy, or developmental disability. Serves the Finger Lakes, Central NY and the Southern Tier.

Finger Lakes Community Health Geneva Community Health 601-B Washington St. Geneva, NY 14456 315-781-8448

Offers medical, dental and behavioral health care, reproductive health services and treatment for STDs.

Family Counseling Service of the Finger Lakes, Inc. www.fcsfl.org • Main Office 671 South Exchange St. Geneva, NY 14456 315-789-2613 www.fcsfl.org • Ontario County Office 514 South Main St. Canandaigua, NY 14424 585-394-8220

services that help individuals and families resolve parent-child conflicts and marital difficulties, and deal with low self-esteem, depression, communication issues, work-related stresses and family violence.

Telehealth services available.

Hickok Center for Brain Injury

2320 Brighton Henrietta Townline Road, Suites 400 and 500 Rochester, NY 14623 585-271-8640 www.hickokcenter.org

The Hickock Center for Brain Injury’s offerings include structured day programs, independent living skills programs and vocational services. All are provided in a safe, supportive environment in which adults who have suffered brain injuries and other neurological challenges can design and direct their own life journeys.

Monroe County Department of Human Services 111 Westfall Road Rochester, NY 14620 585-753-6000 www.monroecounty.gov/hs

Offers a comprehensive list of services that promote a higher quality of life for Monroe County’s families, children, elderly and disadvantaged adults.

Ontario County Mental Health Center

Provides professional, confidential

www.co.ontario.ny.us/99/Mental-Health

Provides evaluation, treatment and referral services for Ontario County residents aged five-years-old and above.

• Canandaigua Office 3019 County Complex Dive Canandaigua, NY 14424 585-396-4363 • Geneva Clinic 83 Seneca St. Geneva, NY 14456-3501 315-789-6706

Ontario County Social Services

• Canandiagua Office 3010 County Complex Drive Canandaigua, NY 14424 585-396-4060 877-814-6907 • Geneva Office 83 Seneca St. Geneva, NY 14456 315-789-1767 www.co.ontario.ny.us/118/Social-Services

Provides a wealth of services that support and protect families and individuals, and encourage personal responsibility and self-sufficiency.

The Salvation Army of Greater Rochester 70 Liberty Pole Way, PO Box 41210 Rochester, NY 14604 585-987-9500 www.rochesterny.salvationarmy.org

Offers a great number of services. Those

Free and Subsidized Health Clinics The Women’s Health Center at Clinton Family Health Center 309 Upper Falls Blvd 585 922-0260

Provides a wide variety of services for women of all ages, including adult and adolescent gynecological care, routine and high-risk obstetrical care, family planning services and prenatal care. The center has a special interest in serving those who speak Spanish.

A financial specialist is on hand to assist patients with insurance coverage, and fees are on a sliding scale based upon financial need.

Unity Family Medicine — Orchard Street 158 Orchard Street Rochester, NY 14611 585 368-4500 www.rochesterregional.org/locations/ rochester/orchard-fAMily-medicine

URWell Student Outreach program 1040 East Ave. Rochester, NY 14607 585-271-1050, x104 www.asburyfirst.org/serve/urwell-clinic All services free

Volunteer University of Rochester School of Medicine and Dentistry students provide high-quality preventative and health maintenance services to uninsured and under-served families at three Rochester clinics. URWell’s services include ongoing treatment for chronic conditions, preventative medical care, physical exams.

Patients can also obtain hypertension and diabetes screenings, flu vaccinations, evaluations to determine eligibility for Medicaid and other programs and other services. First come, first served.

services, which are scheduled on Thursday evenings from 5:45 to 7:15 p.m. (Signup starts at 5:30 p.m.) The nonprofit plans to resume its regular schedule of services when the risks of coronavirus .

URWell @ St. Joseph’s Neighborhood Center

417 South Ave. Rochester, NY 14620 585-325-5260 Appointments are available Tuesdays, 6 to 7 p.m. Call-585-325-5260.

As of December of 2018, patients coming to the UR Well clinic at St. Joseph’s Neighborhood Center must pay $30 for an initial physical exam, and the costs of tests. Co-pays are based upon income, the highest being $20.

Note: due to concerns about the coronavirus, as of Oct. 21, 2020 the clinic is only scheduling work physicals and visits for treating acute illnesses and conditions.

Patients must obtain appointments for

2021 Rochester/Finger Lakes Healthcare Guide - 47

include emergency and family services, after-school and summer programs for youth, programs that provide holiday meals for families and Christmas gifts for children, and Adopt-A-Family.

St. Joseph’s Neighborhood Center 417 South Ave. Rochester, NY 14620 585-325-5260 www.sjncenter.org

Provides comprehensive health care, social work services and counseling to uninsured or underinsured individuals and families.

United Way of Greater Rochester 75 College Ave. Rochester, NY 14607 585-242-6564 uwrochester.org

United Way of Greater Rochester’s mission is to unite the good will and resources of the Greater Rochester community so that everyone can thrive.

Veterans Outreach Center 447 South Ave. Rochester, NY 14620 585-546-1081 www.vocroc.org

Offers transitional housing, mental health services, educational and vocational training programs and other supportive services for veterans and their families.

Also offers substance abuse treatment and some mental health treatment onsite.

Provides referrals to community resources for more intensive substance abuse treatment, domestic violence issues, post-traumatic stress disorders, parenting skills, and other programs.

Volunteers of America Upstate New York (VOA) 214 Lake Ave. Rochester, NY 14608 585-647-1150 www.voaupny.org

Helps those in local communities emerge from poverty, become more self-reliant and reach their full potential.

To those ends, the VOA provides child care, housing and support services for the homeless, employment services, life skills training and other forms of assistance.

AIDS/HIV Services Action Front Center

33 Chestnut St., 2nd Floor Rochester, NY 14604 585-262-4330 actionfc@abcinfo.org

case management and other services for those in the greater Rochester area who are living with or affected by HIV/AIDS.

Anthony L. Jordan Health Center See page 44.

MOCHA Center

Trillium Health 470 West Main St. Rochester, NY 14608 585-420-1400 https://mochacenter.org

A space in which LGBTQ people of color can socialize, network and address health issues. Provides free HIV testing and safer sex tools, along with sex education, free safer sex tools and other services. Focuses on LGBTQ communities of color, but all are welcome.

Monroe County Department of Health Sexually Transmitted Disease Clinic Bullshead Plaza 855 West Main St. Rochester, NY 14611 585-753-5481

Offers STD testing, educational information about STDs and HIV, and instruction in how to reduce risky sexual behavior and make healthier choices. No appointment is needed. All services are free and confidential, and those under the age of 18 need not have a parent’s consent to be seen.

Planned Parenthood of Central and Western New York See page 65

Trillium Health

• Main Office and Pharmacy 259 Monroe Ave. at Monroe Square Rochester, NY 14607 585-545-7200 – 800-266-9292 www.trilliumhealth.org • Harm Reduction Services 416 Central Ave. Rochester, NY 14605 585-454-5556 • Center for Gynecological Care & Wellness and Pathway Pediatrics 170 Science Parkway Rochester, NY 14620 585-545-7200 585-453-2255 (after hours)

Trillium’s medical professionals, health educators, care managers and pharmacists work together to provide community-based, high-quality primary and specialty health care, including LGBTQ-affirming care.

Provides testing, educational programs,

48 - 2021 Rochester/Finger Lakes Healthcare Guide

Associations / Foundations Alzheimer’s Association, Rochester & Finger Lakes Region 435 E. Henrietta Rd. Rochester, NY 14620 24/7 Helpline 1-800-272-3900 www.alz.org/rochesterny

The leading voluntary health organization in dementia care, support, and research, the Alzheimer’s Association, Rochester & Finger Lakes Region serves individuals who live with Alzheimer’s or other dementias and their caregivers in Chemung, Livingston, Monroe, Ontario, Schuyler, Seneca, Steuben, Wayne and Yates counties. A team of professional care coordinators will help your family navigate the difficult decisions and uncertainties you face at every stage of the disease.

The nonprofit also funds a multitude of research initiatives in an effort to find new methods of treatment and prevention, and a cure for the progressive disease. To set up a care consultation, join a support group, or register for social activities and educational programs call 1-800-272-3900.

ALS Association Upstate New York Chapter 135 Old Cove Road, Suite 213 Liverpool, NY 13090 315-413-0121 info@alsaupstateny.org Covers Cayuga, Chemung, Livingston, Monroe, Ontario, Schuyler, Seneca, Steuben, Yates counties

The ALS Association offers help and hope to those facing ALS and their families through supporting research into the disease and its treatment. In addition, the association helps individuals and families connect with chapter programs, services and resources that are available in New York State. The local chapter offers educational groups and materials, support groups and loans of medical equipment.

It also provides grants to offset the cost of respite care and to offset medical, transportation and home-modification costs that are disease-related. The grants can only cover expenses that are not covered by traditional funding streams.

American Diabetes Association

160 Allens Creek Road, Building 160, first floor Rochester, NY, 14618 585-458-3040 www.diabetes.org/in-my-community/local-offices/rochester-new-york

Offers a variety of free programs, workshops and other services for those

living with diabetes and their friends and families, including Camp Aspire, a summer camp for children.

American Heart Association 25 Circle St., Suite 102 Rochester, NY 14607-1007 585-371-3227

This nonprofit offers a variety of services in a bid to create a world free of heart disease and stroke, and one in which people live longer, healthier lives. These include referring those interested to classes in smoking cessation and CPR, advocating for the establishment of local walking and biking routes and seeking to make healthier food options available in neighborhoods. The nonprofit also supports efforts to give children opportunities to be more physically active while in school.

American Lung Association in New York, Rochester 1595 Elmwood Ave. B1 Rochester, NY 14620 585-442-4260 1-800-LUNGUSA http://www.lung.org

The American Lung Association supports research and educational efforts and engages in advocacy in order to improve lung health, prevent lung disease and save lives. It has four strategic imperatives: to defeat lung cancer, reduce the burdens of lung disease upon those affected by it and their families, eliminate tobacco use and tobacco-related diseases, and improve the air we breathe overall.

The Autism Council of Rochester 1025 Commons Way Rochester, NY 14623 585-413-1681 www.theautismcouncil.org

The Autism Council of Rochester’s mission is to serve children and adults 16-years-old and older who are living with Autism and other developmental disabilities, families that are supporting children or young adults who have those disorders, and the service providers, educators and others who are involved with those children and adults. To those ends, the nonprofit provides educational, community, family and transition to work programs, along with support groups.

Brain Injury Association of New York State 4 Pine West Plaza, Suite 402 Albany, NY 12205 518-459-7911 Family Helpline: 800-444-6443 info@bianys.org email: rochesterchapter@bianys.org

The mission of this statewide non-profit

is to minimize the incidence of brain injury, and to support, educate and advocate for adults and children who have suffered such injuries and their families. The Association offers prevention programs, professional development programs, a video and publications library and a toll-free family help line, and has chapters and support groups throughout New York State.

Cystic Fibrosis Foundation – Western New York

100 College Parkway, Suite 280 Williamsville, NY 14221 716-204-2535 www.cff.org Serves the Rochester and Buffalo areas.

The Cystic Fibrosis Foundation is dedicated to finding a cure for cystic fibrosis, and helping all who have the disease lead full, productive lives. To those ends, the nonprofit funds research into the disease and its treatment, promotes individualized treatment, and strives to ensure that those who have been diagnosed with cystic fibrosis have access to high-quality, specialized care.

Crohn’s & Colitis Foundation Rochester/Central New York Chapter

2117 Buffalo Road #299 Rochester, NY, 14624 585-967-0266 Serves Rochester, Syracuse, Binghamton and all surrounding counties.

The Crohn’s & Colitis Foundation is dedicated to finding cures for Crohn’s disease and ulcerative colitis, and to improving quality of life for children and adults who are affected by those diseases.

To those ends, the nonprofit sponsors research, offers educational programs for patients and healthcare professionals and provides supportive services that can help people cope with the diseases. Crohn’s disease and ulcerative colitis are collectively known as inflammatory bowel diseases (IBD). For information on support groups, call the foundation.

Huntington’s Disease Society of America Greater New York/New Jersey Region 505 Eighth Ave. Suite 902 New York, NY 10018 212-242-1968 800-345-HDSA http://hdsa.org

Provides community and educational services, advocacy and support for research in an effort to improve the lives of all affected by Huntington’s disease.

Lupus Alliance of Upstate New York

Main-Court Building 438 Main St., # 2013 Buffalo, NY 14202 800-300-4198 info@lupusupstateny.org

Offers information and support to lupus patients, caregivers and families, and tries to raise awareness and understanding of lupus and related autoimmune diseases.

The alliance also funds research that could lead to earlier diagnoses of these diseases, more effective treatments of them, and a cure.

Serves 33 counties, including Monroe, Ontario and Livingston.

March of Dimes

National Office 1550 Crystal Drive, Suite 1300 Arlington, VA 22202 800-663-4637 www.marchofdimes.org

The March of Dimes is a nationwide nonprofit that seeks to improve the health of babies and reduce infant mortality through preventing premature birth and birth defects. Local chapters make available funds for projects that are designed to meet pregnant women’s perinatal needs.

Mental Health Association of Rochester/Monroe County, Inc. • Main Office 320 N. Goodman St. N., #202 Rochester, NY 14607 585-325-3145 • Self-Help Drop-In Support Services 539 South Ave. Rochester, NY 14620 585-325-3145, x300 • Life skills 585-325-3145, x 215 • Livingston County Zion Episcopal Church 10 Park Place/P.O. Box 206 Avon, NY 14414 585-325-3145, x 401 • Ontario County 120 North Main St. Canandaigua, NY 14424 585-325-3145, x501

Provides creative wellness opportunities, a seven-day-a-week Self-Help Drop-In Service, employment support, life skills workshops and other services that promote mental wellness.

Muscular Dystrophy Association (MDA) National Office 161 N. Clark, Suite 3550 Chicago, IL 60601 800-572-1717

MDA supports research into life-changing treatments for multiple dystrophy and

2021 Rochester/Finger Lakes Healthcare Guide - 49

Senior Special

related diseases. Outside the US government, the nonprofit is the largest source of funding for such research.

National Kidney Foundation

1344 University Ave., Suite 270 Rochester, NY 14607 585-598-3963 infoupny@kidney.org Helpline, NKF Cares: 855-653-2273, or email nkfcares@kidney.org.

The National Kidney Foundation is dedicated to preventing kidney disease, raising awareness of the illness and supporting its treatment. NKF Cares, the nonprofit’s helpline, gives those suffering from kidney disease, their family members and their caregivers access to some of the support they need, along with information on kidney disease, organ donation and organ transplantation.

American Stroke Association 25 Circle St., Ste. 102 Rochester, NY 14607-1007 585-371-3227 info@stroke.org

Strives to reduce the incidence and impact of stroke, and to meet the needs of stroke survivors, their caregivers, and healthcare professionals who are in the nationwide stroke community. To those ends, the American Stroke Association offers programs on stroke prevention, treatment, and rehabilitation. It also provides supports for those impacted by stroke and other services.

Parkinson’s Foundation New York and New Jersey 1359 Broadway, Ste. 1509 New York, NY 10018 Helpline: 1-800-4PD-INFO (473-4636) www.parkinson.org/NYNJ

The nonprofit Parkinson’s Foundation conducts research, education, and public advocacy related to Parkinson’s disease.

Rochester Area Community Foundation 500 East Ave. Rochester, NY 14607 585-271-4100 www.racf.org

The Community Foundation partners with generous philanthropists and community organizations to improve the quality of life for people who live and work in the eight-county region it serves, which includes Monroe, Ontario and Livingston counties. As a leading grantmaker, the nonprofit focuses upon two main goals: creating an equitable community, and strengthening the region’s vitality.

In Good Health — Rochester’s Healthcare Newspaper publishes six special issues focusing on seniors.

To advertise, call 585-421-8109

Autism Services AutismUp

50 Science Parkway (HQ located at the Golisano Autism Center) Rochester, NY 14620 585-248-9011 Email: contact@autismup.org Web: www.autismup.org

AutismUp’s mission is to expand and enhance opportunities to improve quality of life for individuals with autism and their families. The nonprofit offers its clients training in social skills and readiness skills, along with supported fitness, recreation, sensory regulation and community transition programs. It also provides family navigation, advocacy, and educational programs and other supportive services for parents, caregivers, professionals, first responders, businesses and schools. AutismUp serves over 2,500 families in Greater Rochester and the surrounding area.

Golisano Autism Center, Inc. 50 Science Parkway Rochester, NY14620 585-685-8300 info@golissanoautismcenter.org www.golisanoautismcenter.org

The Golisano Autism Center is transforming the delivery of autism services in the region. A comprehensive, enriched and innovative model co-locates resources offered by multiple providers and experts in ASD (autism spectrum disorder) who have knowledge in their specific service areas. Clinical, educational, recreational, social and transitional services help fulfill the needs of a growing community of individuals with autism from early intervention through adulthood. The Golisano Autism Center is positioned on a bus line and centrally located for families from the Greater Rochester and surrounding areas.

Fragmented autism services are a thing of the past.

The Autism Council of Rochester 1025 Commons Way Rochester, NY 14623

50 - 2021 Rochester/Finger Lakes Healthcare Guide

585-413-1681 www.theautismcouncil.org

The Autism Council of Rochester’s mission is to serve children and adults 16-years-old and older who are living with Autism and other developmental disabilities, families that are supporting children or young adults who have those disorders, and the service providers, educators and others who are involved with those children and adults. To those ends, the nonprofit provides educational, community, family and transition to work programs, along with support groups.

Bereavement Support Groups American Red Cross Clara Barton/ Livingston Chapter House 57 Elizabeth St. Dansville, NY 14437 585-335-3500 1st, 3rd, and 5th Monday of the month: 6:00 PM-7:30 p.m. (Call to verify schedule)

Bereavement Group–Westside Offers support and an educational component for those who have lost a loved one from any relationship.

Gates Presbyterian Church

1049 Wegman Road, Gates, NY Second and fourth Tuesdays, 5:30-7:00 p.m.

(Call to verify schedule) 585-475-8800

Open Drop-in Bereavement Group—Healing and Hope

Offers support and an educational component for those who have lost a loved one from any type of relationship.

Center for Compassion and Healing

330 Monroe Ave., Rochester, NY 14607 Thursdays, 5:30-7:00 p.m. (Call to verify schedule) 585-475-8800

Bereavement Support Group

Sands Cancer Center 395 West St. Canandaigua, NY 14424 585-396-6780 www.thompsonhealth.com/Health-Services/Sands-Cancer-Center

UR Medicine Thompson Health hosts a bereavement support group from 4:30 to 6 p.m. on the second Thursday of each month at the Sands Cancer Center, 395 West St. in Canandaigua. Described as warm, accepting and informal, this group is for people in all phases of grief and is open to anyone struggling with any

loss of any kind. Members are invited to continue attending monthly meetings as long as they need to, knowing they have a confidential place to express whatever they need, and that they will receive the help of others in their grieving process.

The group is co-facilitated by Deborah Wiepert, the coordinator of the Wilmot Cancer Institute’s Sands Cancer Center on the Thompson Health campus, and Eileen Alven of Thompson Health’s spiritual care volunteer program.

David H. Klein Center for Compassion and Healing

Provided by Lifetime Care, a division of Rochester Regional Health.

585-475-8800 (Call for schedule) lifetimecare.org/services/support-wellness

John Knox Presbyterian Church

3233 W. Ridge Road, Greece, NY Second and fourth Fridays, 1 to 2:30 p.m.

(Call to verify schedule) 585-475-8800

Center for Compassion and Healing

3111 Winton Road South, Rochester, NY First and third Tuesdays, 6:30-8 p.m. (Call to verify schedule) 585-475-8800

The Compassionate Friends Rochester Chapter Nonprofit, self-help support organization for families who have experienced the death from any cause of a child, grandchild or sibling of any age. There are no requirements as to religious affiliation or membership. Meetings are held twice-monthly at the address below.

The First Unitarian Church

220 Winton Road South Rochester, NY 14620 Meetings on 2nd and 4th Tuesdays, 7 to 9 p.m. (Check website to verify meeting days and times) www.tcfrochester.org

UR Medicine Hospice

Provided by UR Medicine Home Care 585-787-8315

Blind & Visually Impaired The Association for the Blind and Visually Impaired 500 S. Clinton Ave. Rochester NY, 14620 585-232-1111 www.goodwillfingerlakes.org

The Association for the Blind and

Free Legal Clinics ACCORD Mediation Services

5297 Parkside Drive, Bldg. 400, Suite 412 Canandaigua, NY 14424 585-394-4950 https://accord-mediation-services.business.site

ACCORD Mediation Services offers an array of dispute resolution services and support to individuals and organizations.

Mediation is a method of dispute resolution that can work alongside the legal system, providing meaningful assistance when navigating a lawsuit or a dispute with another individual or organization.

Lawyers Serving Warriors

National Veterans Legal Services Program PO Box 65762 Washington, DC 20035 202-265-8305 Fax 202-328-0063

The Lawyers Serving Warriors program offers pro bono legal help to veterans who have disability claims.

Legal Assistance of Western New York- LawNY LawNY is a non-profit law firm that provides free legal aid to people across Western New York. lawny.org 1 West Main St., Suite 400 Rochester, NY 14614 585-325-2520

Provides legal advice or assistance in civil cases, such as evictions, unemployment disputes, foreclosures and many others. Residents should contact LawNY to see whether the nonprofit can help with their situations.

Geneva (serves Livingston, Ontario, Seneca, Yates and Wayne counties) 361 South Main St. Geneva, NY 14456 315-781-1465 866-781-5235

Lakeville (Livingston County only) 3011 Rochester Road, Suite 3 Lakeville, NY 14480 585-572-1714 844-232-5562

and local food pantries.

Lifespan Guardianship Program 1900 S Clinton Ave. Rochester, NY 14618 585-244-9114 lasroc.org

Provides personal and financial management guardianship for court-assigned elders, aged 60 and up.

The Legal Aid Society of Rochester 1 West Main St., Suite 800 Rochester, NY 14614 585-232-4090 lasroc.org

Not-for-profit organization that provides direct civil legal services to adults and children. Seeks to make sure that those seeking justice receive full and fair hearings.

The Veterans Consortium Pro Bono Program O Street Washington, DC 20037 202 628-8164 Toll Free: (888) 838-7727

This program offers the services of attorneys free of charge to veterans and their qualifying family members who have an appeal pending at the U.S. Court of Appeals for Veterans Claims. Appellants who have filed an appeal with the Court can request assistance from The Veterans Consortium.

Volunteer Legal Services Project of Monroe County, Inc. 1 West Main St. Rochester, NY 14614 585-232-3051

www.vlsprochester.org Provides legal help for low-income Monroe County residents who are facing non-criminal legal problems. About 1,600 attorneys volunteer their time in order to make sure that low-income people can access the legal system when serious issues arise. The attorneys handle cases involving family, consumer and health law. Fees are based upon income.

Offers free and confidential pre-screening for SNAP (formerly Food Stamp) eligibility, application assistance, guidance through the application process and information about EBT (Electronic Benefit Transaction) Cards for those who have been approved for SNAP benefits. The office also refers those in need to Foodlink

2021 Rochester/Finger Lakes Healthcare Guide - 51

Visually Impaired (ABVI) is a mission program of Goodwill of the Finger Lakes.

Through comprehensive vision rehabilitation services at ABVI, a child or an adult can learn the skills needed to overcome the challenges of living with vision loss.

Individuals who participate in the services learn how to make the best use out of any remaining vision they may have, learn adaptive techniques to carry out everyday tasks, learn techniques to travel safely, are supported during their emotional adjustment to vision loss and may receive training to secure employment or advance their career.

Cancer Services Breast Cancer Coalition of Rochester 1048 University Ave. Rochester NY 14607 585-473-8177 http://bccr.org info@bccr.org

Provides education and support programs and advocacy for those who have been diagnosed with breast and gynecological cancer, or have survived the diseases.

CURE Childhood Cancer Association 200 Westfall Road Rochester, NY 14620 585-473-0180 www.curekidscancer.com

Provides emotional, educational and financial support that can improve the lives of families coping with childhood cancer or a chronic blood disorder. CURE also offers a support group for those families.

Gilda’s Club Rochester

255 Alexander St. Rochester, NY 14607 585-423-9700 www.gildasclubrochester.org

A welcoming community of free support for the men, women, teens and children who are living with cancer, and for their families and friends.

Grasta’s Beauty & Wig Studio

409 Parma Center Road.

Hilton, NY 14468 585-392-7823 www.grastasBeatuyandWigStudio.com

Grasta’s helps individuals going through chemotherapy, radiation, psoriasis, Alopecia, diabetes, menopause, Lupus, burn victims feel themselves again. Sharon Grasta provides professional and personal consultations, fittings and wig care. Privacy

for her clients is No. 1 priority. High quality wigs and hairpieces in a variety of styles and blends are available. Only by appointment.

Hematology/Oncology Associates of Central New York Brittonfield — Main Office 5008 Brittonfield Parkway E. Syracuse, NY 13057 315-472-7504 Community General Hospital Campus 4900 Broad Road Syracuse, NY 13215 315-472-7504 Auburn 37 West Garden St. , Suite 301 Auburn, NY 13021 315-472-7504 Wellness Center - Camillus, NY 5700 West Genesee Street Camillus, NY 13031 315-234-HOPE www.hoacny.com

The mission of Hematology-Oncology Associates of CNY (HOA) is to provide the highest level of quality care in a healing environment for the mind, body and spirit of patients dealing with cancer and blood disorders. Its goal is to offer the highest level, state-of-the-art technology and treatments, while meeting the emotional needs of patients and their families.HOA has been a private practice dedicated to caring for people with blood disorders and cancer since 1982.

New York State Department of Health Cancer Services Program

www.health.ny.gov/diseases/cancer/services/

Free breast, cervical and colorectal cancer screenings for men and women who reside in New York State, lack health insurance or have health insurance that might make cancer screenings and diagnostic services unaffordable, and meet age and income requirements. Call 1-866-442-CANCER (2262) to find the cancer services provider nearest you.

James P. Wilmot Cancer Center 601 Elmwood Ave. Rochester, NY 14642 585-275-5830 http://www.urmc.rochester.edu/cancer-center

The James Wilmot Cancer Center those afflicted by cancer a wealth of services at its inpatient and many outpatient facilities.

13thirty Cancer Connect 1000 Elmwood Ave. Rochester, NY 14620 585-563-6221

52 - 2021 Rochester/Finger Lakes Healthcare Guide

www.13thirty.org

Offers the support, resources, advocacy services and recreational opportunities that help teens and young adults live with cancer.

Children / Family Services Big Brothers Big Sisters of Greater Rochester 37 South Washington St. Rochester, NY 14608 585-442-2250 www.BeABig.org

Provides one-to-one mentoring for children 8 to 16 years old living in Monroe, Wayne, Ontario, Livingston, Genesee, Wyoming, Orleans, and Yates counties.

Bivona Child Advocacy Center 1 Mount Hope Ave. Rochester, NY 14620 585-935-7800 www.BivonaCAC.org

Offers children who have been sexually or physically abused a safe, welcoming setting in which they can begin the process of healing. Facilitates the collaboration of social service and legal agencies in order to protect, counsel and treat child victims and their families, and assist with the investigation and prosecution of abusers.

Children Awaiting Parents, Inc. 274 N. Goodman St., Suite D103 Rochester, NY 14607 585-232-5110 www.ChildrenAwaitingParents.org

This national nonprofit finds loving homes for American children who have been abused, abandoned and neglected, and are available for adoption.

Community Child Care Center

170 Troup St. Rochester, NY 14608 585-232-3250 communitychildcarecenter@frontiernet. net Not-for-profit childcare center.

CompassionNet-Lifetime Care 330 Monroe Ave. Rochester, NY 14607 585-214-1068 www.lifetimecare.org

Reaches beyond the traditional medical model of care to help seriously ill children live as normally as possible, continue living at home during the course of their disease and alleviate their suffering.

CP Rochester

3399 Winton Road S.

Rochester, NY14623 585-334-6000 www.cprochester.org/

Canandaigua, NY 14424 585-394-9510 • 4731 Maple Ave. Stanley, NY 14561 585-526-7023

CP Rochester supports individuals of all ages and abilities to determine their own pathway in life. It partners with the individual, their family and the community to fulfill the individual’s right to live a productive and rewarding life. CP Rochester provides a wide range of quality health, educational, and support services in the greater Rochester area to assist individuals in achieving their goals. The organization envisions a community where people of all abilities lead rewarding lives. Meaningful partnerships are nurtured to ensure all doors are open and opportunities are available for everyone.

Happiness House is an educational, residential, health and human service organization that excels in providing the highest quality, innovative and cost-effective services to children and adults with and without disabilities through collaboration with families and partners throughout the Finger Lakes community. Our belief in the principles of equal opportunity, independence and realization of individual potential is the cornerstone of who we are and what we do. We believe “What Happens Here Changes Lives Forever.”

The Crisis Nursery of Greater Rochester

Make-A-Wish Metro New York & Western New York

Provides temporary care for babies and children while their families are in crisis, and refers parents and caregivers for the assistance that can help them cope with and overcome difficult situations.

Dedicated to granting the wishes of children who have life-threatening medical conditions.

201 Genesee Park Blvd.

Rochester, NY 14619 585-235-5750 Centerforyouth.net

Daystar Kids

700 Lac De Ville Blvd.

Rochester, NY 14618 585-385-6287 www.daystarkids.org

Pediatric day-respite center that helps a family successfully transition an infant or young child who has special health care needs from the hospital to home, and supports that child’s healthy development through to kindergarten enrollment.

Dream Factory of Rochester, Inc. PO Box 308 East Rochester, NY 14445 585-234-0740 rochester@dreamfactoryinc.org www.dreamfactoryrochester.org

Fulfills the dreams of children aged 3 through 18 who have been diagnosed with critical or chronic illnesses.

Friendship Children’s Center, Inc.

310 Fernwood Ave. Rochester, NY 14609 585-342-7250 Private, nonprofit childcare center that offers year-round care for children 12 months old to 12 years old.

Happiness House

• 731 Pre Emption Road Geneva, NY 14456 315-789-6828 • 5415 County Road 30

3025 Monroe Ave., Suite 200 Rochester, NY 14618 585-272-9474 www.wny.wish.org

Oregon Leopold Child Care Center 316 Bay St. Rochester, NY 14605 585-288-0074 oregon-leopold@rochester.rr.com www.facebook.com/OLDCC

Nonprofit childcare center that serves low-income children and families in the northeast quadrant of Rochester and in Rochester’s Children’s Zone.

Twelve Corners Day Care Center

585-272-0880 TwelveCornersDayCare@hotmail.com Nonprofit day care organization with two sites.

Children from 6 weeks of age to 5-yearsold go to 155 Canal View Blvd., Rochester, 585-272-0880.

Children 5 to 12-years-old go to the School Age, 2131 Elmwood Ave., Rochester, 585271-6830.

Villa of Hope

3300 Dewey Ave. Rochester, NY 14616 585-865-1550 833-993-4673 www.villaofhope.org

Provides residential, community-based, educational and behavioral health programs for youth affected by abuse, poverty and mental illness and drug problems at home, and assistance for their families.

Dental Care Celestial Dental

4178 W Henrietta Road, Suite B Rochester, NY 14623 585-360-0202 celestialdental.com

Celestial Dental is an outer spacethemed general dentistry office based in Henrietta. The practice is the culmination of Dr. Antonio Calascibetta’s two biggest passions — dentistry and astronomy. The atmosphere has a futuristic feel but is traditional in its approach to treating patients with utmost compassion in all aspects of general dentistry. The office offers almost every type of cutting-edge dental treatment from wisdom teeth removal to teeth whitening. In addition to routine dentistry, the team can perform more specialized procedures, such as implant placement, root canals and sleep apnea management.

Celestial Dental is accepting new patients and as well as same-day, Saturday, and evening dental procedures.

Disability Services Baden Street Settlement

Dr. George C. Simmons Counseling & Support Center Behavioral Health & Community Services 548 Joseph Ave. Rochester, NY 14605

Provides quality professional services for adults to achieve independence and community integration for individuals living with developmental disabilities, mental illness and substance abuse.

The Arc of Monroe

2060 Brighton Henrietta Townline Road Rochester, NY 14623 585-271-0660

The Arc of Monroe supports adults with intellectual or developmental disabilities and has been providing a variety of programs and services for over 1400 people who have intellectual or developmental disabilities and their families in the Rochester community for over 60 years. These include residential and day habilitation services and supported employment, as well as an Article 16 Clinic.

Center for Disability Rights 497 State St. Rochester, NY 14608 585-546-7510 cdrnys.org

A non-profit community-based advocacy and service organization for all types of disabilities. CDR is an independent living center recognized by the National Council

2021 Rochester/Finger Lakes Healthcare Guide - 53

on Independent Living.

Catholic Charities Community Services 1099 Jay St., Bldg. 1 Rochester, NY 14611 585-339-9800 cccsrochester.org

Provides services for those with developmental disabilities, like service coordination, employment services, housing assistance, in-home support and independence-fostering programs.

IMA Disability Services 214 Alexander St. Rochester, NY 14607 800-897-5252 theimagroup.com

A national leader in high-quality medical, psychological, speech and language evaluations. These include social security disability examinations, VA compensation and pension examinations, employability evaluations and occupational health evaluations.

Lifetime Assistance Incorporated 425 Paul Road Rochester, NY 14624 585-426-4120 www.lifetimeassistance.org

Lifetime Assistance Incorporated offers a full spectrum of services to empower individuals with developmental disabilities.

As a dedicated, hands-on partner Lifetime helps people with developmental disabilities to achieve their full potential and to be included in the community. Whether it’s getting a job in the career field of their choice, living as independently as possible or leading a healthy and happy life, these goals are reached because individuals and professionals at Lifetime reach them together. By combining its expertise and training with a deep understanding of each person’s specific desires, Lifetime can facilitate a person-centered plan that will best foster independence, dignity and success.

Starbridge

1650 South Ave, #200 Rochester, NY 14620 585-546-1700 800-650-4967 starbridgeinc.org

Partners with disabled individuals to promote independence and quality of life. Connects individuals with education, employment, health and community living services, and advocates for disability rights at a community level.

The Arc of Monroe Health Services

arcmonroe.org

The Arc of Monroe’s Health Services offers occupational therapy, physical therapy, speech pathology, behavior intervention, nutrition, social work and psychiatric care to people with intellectual and developmental disabilities. This nonprofit’s out-patient Article 16 Clinic is certified

by NYS OPWDD (Office for People With Developmental Disabilities), and annually serves more than 700 people who have varying needs in Western and Central New York and has provided top care for over 20 years.

Disabilities — Recreation Cobblestone Arts Center

1622 Route 332 Farmington, NY 14425 585-398-0220 cobblestoneartscenter@gmail.com www.CobblestoneArtsCenter.com

Community art center that offers an arts-based day habilitation program for adults who have disabilities, community classes in theatre, music and dance; and a theatre space for live performances.

Employment Assistance AP Professionals of Rochester, NY 500 Linden Oaks, Rochester, NY 14625 585-381-7350 https://approfessionals.com/rochester/

AP Professionals offers job placement services for individuals with accounting & finance, administrative, engineering & operations and human resources backgrounds on a permanent or contracted basis, as well as for the firms that desire such individuals.

The Autism Council of Rochester 1025 Commons Way Rochester, NY 14623 585-413-1681 www.theautismcouncil.org

The Autism Council of Rochester’s Transition To Work program helps prepare young adults who are on the autism spectrum for employment. To that end, the nonprofit helps those it serves create resumes and CVs, apply for jobs and prepare for job interviews, and places those it serves in positions with local businesses.

Those not ready for placement are placed in positions as volunteers, gaining the opportunity to develop the skills they need to enter the workforce.

585-271-0660

54 - 2021 Rochester/Finger Lakes Healthcare Guide

RBA Staffing

150 State St. Rochester, NY 14614 585-244-1800 rbastaffing.com

Offers applicant-focused hiring by connecting job seekers with businesses and organizations that are in need of professional staff.

RochesterWorks!

http://rochesterworks.org • Goodman Street Career Center Main Office 100 College Ave., Suite 200 Rochester, NY 14607 585-258-3500 • St. Paul Career Center Department of Social Services 691 St. Paul St. Rochester, NY 14605 585-753-5656 • Waring Road Career Center NYS Department of Labor 276 Waring Road Rochester, NY 14609 585-266-7760

Offers career advisors, assistance with résumés, workshops, job listings, job fairs and a wide variety of tools that help job seekers secure positions.

Due to the risks posed by the coronavirus, as of Oct. 20 RochesterWorks! only served clients via email, telephone or video conference. Call for updates.

Strong Staffing

A division of the University of Rochester Human Resources Dept.

910 Genesee St. Rochester, NY 14627 585-275-0237 www.rochester.edu/jobopp/strongstaffing/

A temp services agency that places applicants in administrative or support positions such as secretary or clerical positions, food and nutrition services, maintenance, patient transport and sterile processing. Most applicants will receive work assignments at the University of Rochester or at Strong Memorial Hospital.

Positions are not guaranteed to turn into permanent assignments. Applicants for some positions must possess a high school diploma, a GED or have one year of continuous, recent work experience.

Gambling Finger Lakes Problem Gambling Resource Center 585-351-2262 dyoung@nyproblemgambling.org

FingerLakesPGRC@NYProblemGambling. org nyproblemgamblinghelp.org/finger-lakes/

The Finger Lakes PGRC exists to raise awareness on problem gambling and connect individuals and loved ones to local, barrier-free care. It offers education, training, referral to treatment, and recovery services.

Hair Loss / Wigs Studio Grasta’s Beauty & Wig Studio

409 Parma Center Road.

Hilton, NY 14468 585-392-7823 www.grastasBeatuyandWigStudio.com

Grasta’s helps individuals going through chemotherapy, radiation, psoriasis, Alopecia, diabetes, menopause, Lupus, burn victims feel themselves again. Sharon Grasta provides professional and personal consultations, fittings and wig care. Privacy for her clients is No. 1 priority. High quality wigs and hairpieces in a variety of styles and blends are available. Only by appointment.

Hotlines Affordable Health Line 585-328-7000

Connects callers to the Regional Primary Care Network, which has become the lead agency in the region for advancing the availability of health and health-related services for the poor and underserved populations.

Alzheimer’s Association Helpline 800-272-3900

Trained, knowledgeable staff are available any time of day or night to provide information on Alzheimer’s disease and dementia, information on local programs and services, crisis assistance and emotional support.

City of Rochester Drug Hotline Dial 311 or 585-428-6000

Accepts information on actual or perceived drug activity locations and dealers in Rochester. The information given is passed on to the police department’s narcotics unit for investigation. Callers can choose to remain anonymous, or to give their names and telephone numbers so that investigators can contact them.

New York State Child Abuse and Maltreatment Hotline 1-800-342-3720

Childhelp National Child Abuse Hotline 1-800-422-4453

Monroe County Health Information Line 585-753-5600

Offers useful information when actions immediately need to be taken to safeguard health.

585-275-5151

Monroe County Lifeline 1-800-310-1160 585-275-5151

New York State COVID-19 Hotline

Callers can schedule tests for coronavirus and obtain information on the virus and on COVID-19.

888-364-3065 https://covid19screening.health.ny.gov.

National Suicide Prevention Lifeline English: 800-273-8255 Spanish: 888-628-9454 TTY: 800-799-4889

National Call Center for Homeless Veterans 1-877-424-3838

Trained counselors are available 24/7 to talk to homeless veterans, veterans who are at risk of becoming homeless, and their family members, friends and supporters.

All conversations are confidential.

National Domestic Violence Hotline 1-800-799-7233 1-800-787-3224 (TTY)

Those who are experiencing domestic violence, need information or resources regarding domestic violence, or are just questioning unhealthy aspects of their relationship can call 24/7. The service is free and confidential.

New York State Child Abuse Hotline 1-800-342-3720

New York Relay Service

www.nyrelay.com Phone numbers: For Users of Standard Telephones Voice to TTY/VCO/HCO/STS 711 or 800-421-1220 Voice to CapTel 711 or 877-243-2823 Spanish 711 or 877-662-4886 For Deaf Callers VCO 711 or 877-826-6977 For Speech Disabled Callers HCO 711 or 800-662-1220 Speech-to-Speech 711

Connects deaf, hard-of-hearing, deafblind, speech-disabled or late-deaf TTY, (text telephone) VCO (voice carry-over) and HCO (hearing carry-over) telephone users with standard telephone users for communication purposes. Specially trained relay operators are available 24/7 to help callers located anywhere in the world conduct their conversations. All calls are completely confidential and handled with sensitivity.

NYS Smokers’ Quitline

1-866-697-8487 Connects smokers with the resources needed to stop smoking and consuming nicotine.

NYS HEAP (Home Energy Assistance Program) hotline 1-800-342-3009

HEAP helps low-income people pay the cost of heating their homes, if they do so with. electricity, natural gas, oil, coal, propane, kerosene, corn, wood or wood pellets. Eligibility depends upon the size of the household and its income, and the residence’s primary heating source. At least one member of the household must be under 6 years old, 60 years old or older, or permanently disabled. Other conditions might also help qualify a household for HEAP.

RESTORE A free, 24/7 service that provides crisis intervention and support for sexual assault survivors and their loved ones. Restore is a program of Planned Parenthood of Central and Western New York.

Hotlines: • Monroe County 585-546-2777 • Genesee, Livingston, Orleans & Wyoming Counties 1-800-527-1757

RAINN National Sexual Assault Hotline 1-800-656-4673

Rochester Mobile Integration Team (Rochester MIT)

24/7 crisis intervention service available in six counties.

• Monroe County: Dial 211 or 585-275-5151 • Livingston County: Dal 211

Substance Abuse and Mental Health Services Administration Helpline Confidential treatment, referral and information service.

1-800-662-HELP (4357)

2021 Rochester/Finger Lakes Healthcare Guide - 55

Willow Domestic Violence Center Hotline Free and confidential service available 24/7.

English: 585-222-SAFE (7233) TTY:585-207-2400 Hotline@willowcenterny.org.

Finger Lakes Region

Dial 211 24/7 for free and confidential assistance when you need food, clothing, shelter or other basic resources, or when you or someone else is in crisis. Serves Monroe, Wayne, Ontario, Livingston, Cayuga and Seneca counties.

Upstate New York Poison CenterUpstate NY 800-222-1222

Housing / Shelters Bishop Sheen Ecumenical Housing Foundation Inc. 150 French Road Rochester, NY 14618 585-461-4263 Sheen@rochester.rr.com

This nonprofit offers decent, affordable safe housing to very low to moderate-income families, seniors, veterans and people who have disabilities throughout its multicounty service area.

Catholic Family Center of Rochester 87 N. Clinton Ave. Rochester, NY 14604.

585-546-7220 cfcrochester.org

A division of the Catholic Charities of the Diocese of Rochester, CFC offers comprehensive services to families and individuals in vulnerable or impoverished conditions. Services provided include homeless shelters, addiction counseling, food assistance, nutritional counselling, immigration services and other forms of assistance

CDS Housing Office 860 Hard Road Webster NY 14580 585-341-4600 www.cdshousing.org/

CDS Housing offers affordable housing to people who have intellectual and developmental disabilities, seniors, families and veterans. The apartments are safe, comfortable and offer residents independent living within an inclusive, community setting. Residents have opportunities for on-site socialization, entertainment and events.

Dimitri House

102 N. Union St. Rochester, NY 14607 585-325-1796 www.dimitri-house.org

Dimitry House offers six permanent, one-bedroom supportive apartments for people who have experienced homelessness. In addition, The Dimitri Affordable Safe Housing Program helps homeless adults and families with the cost of a security deposit so they can live in safe, long-term housing. Finally, the nonprofit has an emergency food cupboard and a three-day-a-week hot lunch program.

Dimitri House treats those it serves with dignity and respect.

Francis Center Program

A service of the Catholic Family Center 547 Joseph Ave. Rochester, NY 14605.

585-423-9590 cfcrochester.org

The Francis Center is a 30-bed emergency shelter for homeless men over the age of 18, offering long-term transitional and support services. Applicants must not have an arson conviction in order to be considered.

Harbor House of Rochester, Inc. 89 Rossiter Road Rochester, NY 14620 585-473-1779 harborhouseofrochester@gmail.com www.harborhouseofrochester.org

The Harbor House provides affordable, supportive temporary housing for adult critical care patients who have traveled 50 or more miles to the University of Rochester Medical Center or other area hospitals for treatment, and for their adult family members.

House of Mercy

285 Ormond St. Rochester, NY 14605 585-546-2580 www.houseofmercyrochester.org

The House of Mercy provides a wide range of services, including an overnight shelter for Rochester’s homeless, cooked meals, a food pantry, life skills classes, support groups, and transportation to medical appointments, job interviews and other important meetings. The nonprofit also refers those it serves for medical and mental health care, veterans’ benefits, substance abuse treatment other services, and advocates for them.

Monroe Housing Collaborative 1000 Elmwood Ave. Rochester, NY 14620 Janet Dreitlein

56 - 2021 Rochester/Finger Lakes Healthcare Guide

Community Housing Liaison 585-445-5699 https://monroehousingcollaborative.org

Helps those who have disabilities locate housing that meets their specific needs.

Note: as of Oct. 22, 2020, this facility is not taking new residents. Check back in the future.

Open Door Mission Samaritan House 210 W Main St. Rochester, NY 14614 585-423-1825 opendoormission.com

A non-profit Christian rescue mission founded with the intention of providing spiritual and physical support to poor and homeless Rochesterian’s. Space is available nightly for 40 men and 10 women, along with case management services.

Rochester Area Interfaith Hospitality Network 142 Webster Ave. Rochester, NY 14609 585-506-9050 raihn.org

RAIHN is a non-profit, interfaith and culturally diverse organization that assists homeless families. RAIHN is focused on helping those it serves achieve sustainable independence by connecting them with shelter, food and personalized case management, along with a diverse group of volunteers. Shelter is provided by a network of congregational spaces like houses of worship across Rochester on a weekly, rotational basis. RAIHN serves single parents with children, pregnant individuals or couples who are 8 months or more into their pregnancy, families, grandparents and legal guardians with children, same-sex couples with children and undocumented immigrants. Call their phone number or visit the RAIHN website for a list of requirements.

Rochester McDonald House Charities (RMHC) Offers lodging, emotional support and comfort to the families of children who are being treated at Rochester-area medical facilities. The nonprofit’s Rochester chapter has two main facilities.

333 Westmoreland Dr. Rochester, NY 14620 585-442-5437 www.rmhcrochester.org

House Within the Hospital

601 Elmwood Ave., Box Ronald McDonald Rochester, NY 14642 585-276-5437

Place of Hope

A service of the Catholic Family Center 87 N Clinton Ave. Rochester, NY 14604 585-546-7220 ext. 6601 cfcrochester.org

A Place of Hope provides emergency, transitional shelter to single women, women with children, families with children and men with children. Those seeking assistance must apply for Monroe County DHS assistance, but will be admitted even if turned down. Call for application information, most placements are made

by Monroe County DHS.

St. Joseph’s House of Hospitality 402 South Ave. Rochester, NY 14620 585-232-3262 www.saintjoeshouse.org

St. Joseph’s House of Hospitality offers an emergency shelter, showers and free clothing for men, and just clothing for women. The nonprofit also advocates for the homeless and those about to be homeless, makes a washer and dryer available to all, and serves lunch to those in need. All services are free of charge.

The nonprofit is open year-round, but the shelter is generally open only from Oct. 15 to April 15.

Sojourner House at PathStone 30 Millbank St. Rochester, NY 14619 585-436-7100 www.sojournerhouse.org

Sojourner House at PathStone provides a number of services for homeless women and their children, including transitional housing and supportive permanent housing programs, life skills training for women, and children’s programs.

Note: Because of the coronavirus pandemic, this facility was not taking new residents as of Oct. 22, 2020.

Trillium Health See page 48

Veterans Outreach Center, Inc. Offers transitional housing and other supportive services for veterans and their families.

See page 48

ble, independent and productive lives.

Warrior Salute Veteran Services 441 Pembroke Drive, Suite 5 Penfield, NY 14526 585-364-3171

Warrior Salute provides clinical therapies, including art therapy and a S.M.A.R.T. Recovery program, for veterans who have been diagnosed with post-traumatic stress disorder, traumatic brain injury and military sexual trauma. Therapy can be given via telehealth. Veterans can also make use of case management services and transitional housing.

Insurance Ortolani Services, Inc.

1400 Portland Ave., Suite 24 Rochester, NY 14621 585-242-9749 https://ortservices.com

Ortolani Services, Inc. is a New York State licensed independent brokerage specializing in benefits planning for people on Medicare, individuals, sole proprietors, contract workers, retirees, and small businesses. Every day, people choose Ortolani Services to help them find clarity when navigating their choices for health insurance premiums, prescription costs, and in-network providers. We connect them with affordable benefits that work, and peace of mind.

Memorial Parks White Haven Memorial Park 210 Marsh Road Pittsford, NY 14534 585-586-5250 whitehavenmemorialpark.com

White Haven Memorial Park is Rochester’s only memorial park. There are no tombstones for vandals to topple or to interrupt the flowing beauty of nature.

Many people find this setting to be more uplifting than that of the traditional monumented cemetery. With over 80 acres of forest and meadow yet to be developed, White Haven Memorial Park will be able to meet the community’s burial needs for several hundred more years. As a certified Audubon Cooperative Sanctuary, it conserves natural resources, protecting the great variety of wildlife living here.

Wilson Commencement Park

251-279 Joseph Ave. Rochester, NY 14605 585-263-7930 Wilson Commencement Park provides quality housing and support services to help low-income single parents build sta-

Nutritional Health/ Support A Meal and More, Inc. Christ Church 25 Broadway

Rochester, NY 14607-1701 585-454-3878 www.amealandmore.org

This soup kitchen offers nutritious midday meals and caring friendship to needy people in a safe environment. Call for days and times.

Baden Street Settlement Emergency & Family Assistance 152 Baden St. Rochester, NY 14605 585-325-4910 https://badenstreet.org

The Emergency and Family Assistance department assists residents to meet their needs for food, clothing, rent, transportation, vital records, advocacy and identify steps to avoid repeat crisis. Families and individuals in need will also be referred to other services, such as substance abuse treatment programs, case management services and job training or employment programs. The department’s goal is to assist residents to become financially self-sufficient. No appointment necessary.

Brighton Food Cupboard

A program of the Jewish Family Service, with the Brighton CSD and Foodlink.

220 Idlewood Road, Rochester, NY 14618 585-271-5355

Provides delivery food assistance to members of the Brighton community.

Individuals in need of assistance should call for delivery.

Community Food Cupboard of Rochester 11 Nester St. Rochester, NY 14621 585-325-4990 foodcupboard@frontier.com

Provides a monthly food service for qualified seniors. Families in need can obtain emergency provisions.

Community Nutrition Education Program Provided by the Cornell Cooperative Extension 2449 St. Paul Blvd.

Rochester, NY 14617 585-753-2550 Monroe.cce.cornell.edu

Small group classes and individual sessions on nutrition education, food safety, and helping to manage a limited food budget in a family with children.

FISH/RHAFT, Inc. (Rush-Henrietta) PO Box 302 Henrietta, NY 14467 585-453-2370 www.fishrhaftinc.org

2021 Rochester/Finger Lakes Healthcare Guide - 57

FISH/RHAFT serves those living in the Town of Henrietta who are in need of transportation to medical appointments or emergency lifts.

Foodlink

1999 Mt. Read Blvd.

Rochester, NY 14615 585-328-3380 foodlinkny.org

Foodlink is the regional nonprofit and food bank serving 10 counties in the Rochester and Finger Lakes region of New York. For more than 40 years, Foodlink has mobilized a diverse network of community partners and launched innovative programs to address both the symptoms and root causes of food insecurity.

Greece Ecumenical Food Shelf, Inc. 500 Maiden Lane Rochester, NY 14616 585-683-9674 www.facebook.com/greecefoodshelf

The Greece Ecumenical Food Shelf distributes donated and purchased food to those in need who are living in Greece and Charlotte.

Hilton Parma Emergency Food Shelf 59 Henry St. Hilton, NY 14468 585-234-2090 www.facebook.com/HiltonFoodshelf

The Hilton Parma Emergency Food Shelf provides food, including fresh garden produce and bakery items, for Hilton School District residents who are in need due to an emergency. To be eligible, those hoping to receive food must not be covered by other services, and must present proof of residency—a bill with a current mailing address—and a picture ID. Contact the food pantry to set up an appointment to obtain food.

Honeoye Lake Food Pantry Honeoye UCC Church 8758 Main St. Honeoye, NY 14471 585-721-0009 honeoyefoodpantry@gmail.com

Serves residents of the Honeoye Central School District. Open first Saturday of the month from 9-10:30 a.m. Bring at least one reusable bag for groceries and a piece of mail—generally a phone or utility bill—to prove residency.

Irondequoit Community Cupboard 4275 Culver Road Rochester, NY 14622 585-336-9107 www.irondequoitcommunitycupboard.org

The Irondequoit Community Cupboard offers food, toiletries, and other items to those living in the Town of Irondequoit.

Children in seven elementary schools who qualify for free breakfasts and lunches can obtain the food they need to get through the weekend from the pantry, which also provides Thanksgiving and Christmas baskets as well. The nonprofit also sponsors an annual Back to School supply night at which children in kindergarten through the 12th grade can obtain needed school supplies. Those seeking aid should bring a current utility bill or lease for every adult in the house. Distributions by appointment only.

Life Solutions of Hamlin, Inc. PO Box 160 1696 Lake Road Hamlin, NY 14464 585-964-7420 www.lifesolutionshamlin.org

Life Solutions of Hamlin offers a wealth of services for those living in the area that it serves. The all-volunteer nonprofit provides free food to about 150 families per month through its food pantry. It also supports the efforts of Foodlink’s Mobile Food Pantry to distribute food to another 125 families per month, and supplies backpacks of school supplies to local school kids each year. In addition, the organization provides Thanksgiving and Christmas food baskets for local families and Christmas presents for local children.

Those in need should call Life Solutions to see whether an address falls within its service area. If not, a volunteer will refer the caller to an appropriate nonprofit.

Loop Ministries Urban Food Pantry 111 North Chestnut St. Rochester, NY 14604 www.loopministries.org For information, call the Reformation Lutheran Church at 585-454-3367

The Loop Ministries has a food pantry that distributes bags of groceries each month, and a soup kitchen that serves the mentally challenged and the economically challenged.

Meals on Wheels • Monroe County 585-787-8397 • Ontario County 585-396-4040 • Livingston County 585-243-7520

Home delivery of nutritional lunches to seniors who are unable to obtain meals for themselves, especially those who are convalescing.

58 - 2021 Rochester/Finger Lakes Healthcare Guide

Mission Share

10 Cedarfield Commons Rochester, NY 14612 585-368-0744 www.missionshareoutreach.org

Food pantry and clothing closet that provides monthly assistance to the residents of the 14468, 14612, 14615, 14616, and 14626 ZIP codes. Mission Share also offers Thanksgiving food baskets, an August backpack give-away, Christmas food baskets, and a Christmas Hope meal/gift program. The center also provides pregnancy support and parenting classes to families throughout Monroe County, along with classes in cooking, gardening, budgeting resume writing, english as a second language, the Bible and other subjects.

Penfield Ecumenical Food Shelf

1618 Jackson Road Penfield, NY 14526 585-234-0799 www.penfieldecumenicalfoodshelf.org

Offers emergency food assistance to Penfield residents living in the 14625 and 14526 ZIP codes.

Phelps Community Food Cupboard

Phelps Community Center 8 Banta St., Suite 100 Phelps, NY 14532 315-548-8484 www. phelpsny.com/community-center

Open the fourth Tuesday of the month from 10:30 a.m. to noon and 4:30 to 5:30 p.m.

Rochester Lifestyle Medicine Institute 2024 W. Henrietta Rd, Suite 5A Rochester, NY 14623 585-484-1254 rochesterlifestylemedicine.com

The mission of the Rochester Lifestyle Medicine Institute is to transform the community and practice of medicine by empowering patients to take control of their own health.

Salvation Army Emergency Assistance

70 Liberty Pole Way Rochester, NY 14604 585-987-9540 http://rochesterny.salvationarmy.org/Empire_RochesterNY/emergency-assistance

Provides immediate emergency assistance to households in crisis throughout Monroe County. EFS social workers also provide crisis case management services, and offer families and individuals holistic support, advocacy services and referral services. Food pantry is open 9:30 a.m. to

noon Monday-Friday

Salvation Army Geneva Food Pantry

41 North St. Geneva, NY 14456 315-789-1055 http://salvationarmygeneva.com/index. html Food pantry is open 9:30 a.m.-12 p.m.

Monday-Friday

Spencerport Area Ecumenical Food Shelf 4997 Ridge Road West Spencerport, NY 14559 585-397-0290

Provides food and some paper supplies to those who are in need and living in the Spencerport Central School District. The food pantry is a project of Spencerport Ecumenical Ministries member churches.

Call to access its services.

St. Andrew’s Food Cupboard 890 Portland Ave., Rochester NY 14621 585-338-1764

Provides assistance to families in the St. Andrews area with food, personal items and referrals. Services are provided regardless of religion race or gender. Please bring ID’s and current household mail for all recipients.

St. Felix Community Food Cupboard

12 Hibbard Ave. Clifton Springs, NY 14432 315-462-2961 Removed incorrect bio. Not enough publicly-facing information to create a bio.

St. Peter’s Kitchen

681 Brown St. (PO Box 11031) Rochester, NY 14611 585-235-6511 info@stpeterskitchen.org

This soup kitchen provides hot meals to those on Rochester’s west side from noon to 1:15 p.m., Monday through Friday. Items are available at the thrift store during mealtimes.

SWEM Community Services 350 Chili Ave. Rochester, NY 14611-2569 585-235-4494 swem.services1@gmail.com Contact: Karen Woodward

Community food cupboard that serves those in the southwest region of Rochester and Monroe County 10:30 a.m.-1:30 p.m.

Monday-Friday. Call to register to receive food, or for Christmas baskets.

Wellspring Church

Lorraine’s Food Factory

Distributes free food to families in need in and around Clifton Springs. Open alternate Tuesdays, 5-7 p.m.

A meal preparation and delivery service for seniors and people with diabetes, heart disease, high cholesterol, high blood pressure, cancer and other health issues who live in Monroe County. Gluten-free meals available. Open Monday to Friday, with deliveries starting after 1:30 p.m., and Saturday from 9 a.m. to 1 p.m., with deliveries starting at 1 p.m.

22 Teft Ave. Clifton Springs, NY 14432 315-548-6292 www.wellspringchurch.us/services/wfdc/

WIC Offices

• Finger Lakes WIC 79 S. Main St. Canandaigua, NY 14424 585-394-9240 www.spcc-roch.org/fingerlakeswic • Jordan Healthlink WIC 273 Upper Falls Boulevard Rochester, NY 14605 585-454-2630 www.jordanhealth.org/departments/wic • Monroe County WIC 691 St. Paul St., 4th Floor Rochester, NY 14432 14605-1798 585-753-4942 www.monroecounty.gov/health-family. php • Oak Orchard WIC 300 West Ave. Brockport, NY 14420 585-637-8809 www.oakorchardhealth.org/Pages/eng_ family_wic01

Senior Nutrition Services A Meal and More, Inc. Christ Church 141 East Ave. Rochester, NY 14604 585-454-3878 www.amealandmore.org

Soup kitchen that offers nutritious midday meals, caring friendship and a safe environment to those in need. Serves on Wednesdays from 11:30 a.m. to 1 p.m., and Sundays from 1:00- to 2:30 p.m.

Agape Faith Christian Center PO Box 64692 Rochester, NY 14624 585-978-0678 Contact: Pastor Loretta Rutledge AgapeFaithCC@gmail.com AgapeFaithCC.org

Distributes nutritious foods to needy families, at-risk children and the elderly.

Catholic Family Center (CFC) See page 44

Lifespan of Greater Rochester See page 61

777 Culver Road Rochester, NY 14609 585-442-6574 Lorrainesfoodfactory.com

Rochester Regional Home Care Services 89 Genesee St. Rochester, NY 14611 585-368-4663 rochesterregional.org

Rochester Regional has a variety of home-based services to help you or your loved one continue to live safely and independently at home such as meal delivery, companion services, home health aides and skilled nursing visits. We also offer a personal emergency response system and medication monitoring system.

UR Medicine Home Care Meals On Wheels 2180 Empire Boulevard Webster, NY 14580 585-787-2233 Urmhomecare.org

A UR Medicine Home Care managed program, Meals On Wheels, delivers hot, nutritionally balanced meals to Monroe County residents. Providing daily safety check for those living alone.

Senior Care Services Alzheimer’s Association, Rochester & Finger Lakes Region 435 E. Henrietta Rd. Rochester, NY 14620 24/7 Helpline 1-800-272-3900 www.alz.org/rochesterny

The leading voluntary health organization in dementia care, support and research, the Alzheimer’s Association, Rochester & Finger Lakes Region serves individuals who live with Alzheimer’s or another dementia and their caregivers in Chemung, Livingston, Monroe, Ontario, Schuyler, Seneca, Steuben, Wayne and Yates counties. A team of professional care coordinators will help your family navigate the difficult decisions and uncertainties you face at every stage of the disease. To setup a care consultation, join a support group, or register for social activities and

2021 Rochester/Finger Lakes Healthcare Guide - 59

educational programs call 1-800-272-3900.

Charles Settlement House 71 Parkway Rochester, NY 14608 585-277-0810 charlessettlementhouse.org

Charles Settlement House is a human services agency that offers assistance for residents of all ages. Those include emergency programs that meet families’ basic needs, those that help them remain stable, and after-school and summer enrichment programs for youth. Seniors can obtain breakfast and lunch each weekday through the nonprofit, and participate in activities that help them remain active and independent. Transportation is available.

Chili Senior Center 3235 Chili Ave. Rochester, NY 14624 585-889-6185 townofchili.org

Offers recreation for seniors and meals to people ages 60 and up. As of Oct. 23, 2020, meals were offered two days a week for pickup only. Call ahead for a schedule and to register.

ElderONE

490 East Ridge Road Rochester, NY 14617 585-922-2843 www.ElderONE.org

As the area’s only PACE (Program of All-Inclusive Care for the Elderly) program, ElderONE represents the future of senior health care. This long-term care program provides the entire continuum of medical care and support services to seniors 55 and older with chronic care needs, allowing them to maintain their independence in the comfort of their home without compromising their health or safety.

Elemental Management Group 100 St. Camillus Way, Fairport, NY 14450 585-377-4000 www.aaronmanor.com www.morningstarcares.com www.watervillecares.com www.thegardensbymorningstar.com

Elemental Management Group, owned

by Joseph Murabito, is responsible for the administrative services to more than 600 employees and 470 residents in four locations throughout Upstate New York: Aaron Manor in Fairport, Morningstar Residential Car Center and The Gardens by Morningstar in Oswego, and Waterville Residential Care Center in Waterville in the Mohawk valley area. Elemental Management Group and the associated skilled and assisted

living facilities offer the highest quality post-acute care, rehabilitative services and residential health care to their surrounding communities. Elemental and each facility is family owned and operated and an invested member of the community and region.

Episcopal SeniorLife Communities 505 Mount Hope Ave. Rochester, NY 14620 585-546-8400 www.EpiscopalSeniorLife.org

Founded in 1868 on the Christian values of The Episcopal Church and its members, the Episcopal Church Home has been meeting the needs of the community with care and compassion for more than 150 years. Hallmark has always been the ability to respond to social needs and change as necessary to provide the utmost quality of care. It has grown into Episcopal SeniorLife Communities, which now encompasses a variety of care, housing and community programming. Episcopal SeniorLife Communities’ vision is relationships that inspire fulfilled lives.

Fairport Baptist Homes

4646 Nine Mile Point Road Fairport, NY 14450 585-377-0350 www.fairportbaptisthomes.org

Fairport Baptist Homes has created an unparalleled continuum of care providing quality, personalized services and facilities able to meet seniors’ needs regardless of where they may be in their journey. Fairport Baptist Homes provides a variety of support services and living options that place its seniors’ independence first, including independent living, rehabilitation/transitional care, assisted living and skilled nursing care, as well as support services for those living in the community. With our experienced staff, a variety of amenities, and engaging activities, Fairport Baptist Homes creates a homelike setting with personalized support to meet daily needs.

Grandma’s Helpers, LLC 35 Colony Lane Rochester, NY 14623 585-334-3544 www.grandmashelpers.com

Grandma’s Helpers, LLC is a 17-year member of the National Association of Senior Move Managers. As senior move managers, Grandma’s Helpers is dedicated to reducing the stress of the physical, emotional and organizational aspects of home transition for older adults and their families. It provides the following services: develop a move plan, create a scale floor plan of the new home, get movers’ esti-

60 - 2021 Rochester/Finger Lakes Healthcare Guide

mates and coordinate their services, help with sorting and downsizing, packing, unpacking, settling a new home, personal property liquidation thru online auctions, donation assistance and realtor recommendations. Grandma’s Helpers offers free consultations for stress-free moves.

Henrietta Senior Center 515 Calkins Road.

Henrietta, NY 14467 585-334-4030 www.henrietta.org

Offers recreational activities and meals to people aged 60-years-old and up. All meals have to be picked up for consumption elsewhere, and registration is required.

Hilton-Parma Senior Center 59 Henry St. Hinton, NY 14468 585-392-9030 www.parmany.org

Provides leisure and dining programs for older adults in the community. As of Oct. 23, 2020, the center’s lunch program had shut down. Call to see whether it’s operating again.

Jewish Senior Life

2021 Winton Road S. Rochester, NY 14618 585-427-7760 www.jewishseniorlife.org

Serving people of all faiths and ethnic backgrounds, Jewish Senior Life is a continuing care retirement community (CCRC) guided by the values of honoring family and aging in place. Jewish Senior Life offers all levels of care on a single campus, from independent living to skilled nursing care, along with a variety of programs and services for people living outside its campus. Jewish Senior Life has CARF International accreditation for high quality and customer satisfaction, and was named a 2020-2021 Great Place to Work®.

Its affiliate, the Jewish Home, has been recognized by US News & World Report Best Nursing Homes 2020-2021 for long-term care and short-term rehabilitation. Jewish Senior Life is a member of the Alliance for Senior Care of Greater Rochester, Leading Age, Leading Age New York, and the Association of Jewish Aging Services.

Ortolani Services, Inc.

1400 Portland Ave., Suite 24 Rochester, NY 14621 585-242-9749 https://ortservices.com

Ortolani Services, Inc. is a New York State licensed independent brokerage specializing in benefits planning for

people on Medicare, individuals, sole proprietors, contract workers, retirees, and small businesses. Every day, people choose Ortolani Services to help them find clarity when navigating their choices for health insurance premiums, prescription costs, and in-network providers. We connect them with affordable benefits that work, and peace of mind.

Parkwood Heights Senior Campus 1340 Parkwood Drive Macedon, NY 14502 585-223-7595 www.parkwoodheights.com

Parkwood Heights is a picturesque, 122-acre senior living campus, located just minutes from Victor, Fairport, Canandaigua and Farmington providing fresh choices in retirement living. Whether you’re newly retired, considering retiring or just looking for a secure and more supportive environment, Parkwood Heights is the perfect location for a relaxed lifestyle. Senior apartments and villas for lease offer well appointed, spacious floor plans. These housing options give peope the freedom to continue living independently while enjoying the closeness of friendly neighbors. Parkwood Heights Apartments offers Independent and enriched living options.

Regardless of your choice, you’ll enjoy a peaceful lifestyle.

The Legends at Whitney Town Center 100 Clear Spring Trail Fairport, NY 14450 phone: 585-421-7321 legendsatwhitney.com

The Legends at Whitney Town Center is a brand new state-of-the-art independent senior apartment community for active adults 55-plus. It offers convenience, comfort, and active care-free living within walking distance to shopping, dining, and the historic village of Fairport.

Lifespan of Greater Rochester 1900 S. Clinton Ave., Rochester, NY 14618 585-244-8400 1-866-454-5110 info@lifespan-roch.org

Older adults and their caregivers turn to Lifespan for assistance with the challenges and opportunities they encounter. The nonprofit provides a wide range of services, including assistance with care navigation and planning, respite for caregivers, support groups, classes on Medicare and assistance with in-home financial management. Lifespan can also help its charges obtain the transportation they need to attend doctor’s appointments, to shop, or to just visit friends.

Monroe County Senior Centers, Comprehensive List 435 E. Henrietta Rd. Rochester, NY 14620 585-753-6280 Monroecounty.gov/aging-centers.php

Monroe County provides an updated list of meal sites and senior centers throughout the county for residents aged 60 and up.

St. Ann’s Community

1500 Portland Ave. Rochester, NY 14621 585-697-6000 www.stannscommunity.com

St. Ann’s Community is Rochester’s leading senior housing and health services provider. With campuses in Irondequoit and Webster, St. Ann’s offers a continuum of care that includes independent retirement living, assisted living, memory care, skilled nursing, transitional care/rehab, palliative care, and adult day programs.

One of Greater Rochester’s largest private employers, St. Ann’s has more than 1,200 employees who are “Caring for the Most Important People on Earth.”

St. John’s

150 Highland Avenue Rochester, NY 14620 585-760-1300 www.stjohnsliving.org

As one of Rochester’s leading providers of senior living and care options, St. John’s is proud to serve nearly 1,000 seniors and their families annually. We specialize in skilled nursing care, Alzheimer’s/dementia care, transitional care, rehabilitation, and hospice. Additionally, Brickstone by St. John’s and St. John’s Meadows offer independent living from apartments to bungalows, private cottages and more.

Fine dining, transportation, and enhanced assisted living services are also available to residents. The St. John’s Green House Homes provide 20 elders with the services of a traditional nursing home within a ranch-style home, integrated into a neighborhood setting

Westwood Commons

50 Union Square Blvd.

North Chili, NY 14514 585-293-2060 www.depaul.org/locations/westwood-commons/

Westwood Commons, a DePaul Senior Living Community in North Chili, offers more than assisted living services — it

offers a lifestyle for your future. It strives to enhance each resident’s quality of life by providing interactive social activities, a supportive and caring staff and personal care services that promote independence and dignity. Westwood Commons offers a personalized approach to delivering support and services while encouraging family members to be actively involved in the care of their loved ones. Westwood Commons is licensed by the New York State Department of Health.

White Haven Memorial Park 210 Marsh Road Pittsford, NY 14534 585-586-5250 whitehavenmemorialpark.com

White Haven Memorial Park is Rochester’s only memorial park. There are no tombstones for vandals to topple or to interrupt the flowing beauty of nature.

Many people find this setting to be more uplifting than that of the traditional monumented cemetery. With over 80 acres of forest and meadow yet to be developed, White Haven Memorial Park will be able to meet the community’s burial needs for several hundred more years. As a certified Audubon Cooperative Sanctuary, it conserves natural resources, protecting the great variety of wildlife living here.

Substance Abuse and Addiction Baden Street Settlement

• Dr. George C. Simmons Counseling & Support Center 585 Joseph Ave. Rochester, NY 14605 585-325-4910

Provides effective chemical dependency treatment that responds to the unique needs of inner-city residents in a manner that is consistent with their cultural norms and psychological orientations.

FLACRA (Finger Lakes Area Counseling & Recovery Agency) flarca.org

FLACRA is dedicated to the care of those whose lives are affected by alcohol and other substance abuse and/or related behavioral health and human service concerns. The nonprofit is a Certified Community Behavioral Health Clinic and a Center of Treatment Innovation that offers behavioral health care and\or referral services in 6 counties within the rural Finger Lakes region: Wayne, Ontario, Seneca, Yates, Schuyler and Monroe, including a mobile clinic. These designations allow FLACRA to continue to provide integrated, culturally

2021 Rochester/Finger Lakes Healthcare Guide - 61

competent behavioral health care services, referrals, and immediate responses to adults, youth and families that are affected by substance use disorders and mental health conditions.

FLACRA offers both inpatient and outpatient services. Because of the coronavirus pandemic, many outpatient services are available by remote, though clients are seen in person, as well.

Addictions Crisis Center

28 East Main St. Clifton Springs, NY 14432 315-462-9446 Outpatient Clinics • Clifton Springs Clinic 28 East Main St. Clifton Springs, NY 14432 315-462-9161 • Geneva Clinic 246 Castle St. Geneva, NY 14456 315-781-0771 • Newark Clinic 310 West Union St. Newark, NY 14513 315-331-3862 • Penn Yan Clinic 1 Keuka Business Park 2462 Route 54A Penn Yan, NY 14527 315-536-7751 • Watkins Glen Clinic 106 South Perry St., Suite 3 Watkins Glen, NY 14891 607-535-8260 • Farmington Clinic 1386 Hathaway Drive, Suite A Farmington, NY 14425 585-396-4190

Alcoholics Anonymous

Rochester Area www.rochester-ny-aa.org/meetings 585-232-6720 (24/7) Finger Lakes http://fingerlakesaa.org 315-789-5955 (24/7) Livingston County Livingston Area Intergroup http://livingstonareaintergroup.org 585-245-4440 (24/7)

Narcotics Anonymous

Rochester Area Service Committee of Narcotics Anonymous https://rochesterny-na.org 585-235-7889 (24/7)

CASA-Trinity

Offers substance use evaluations and individualized treatment for adults and adolescents. https://casa-trinity.org/index.php

Delphi Rise

835 W. Main St.

Rochester, NY 14611 585-467-2230 www.delphirise.org

Offers counseling, treatment, prevention services and other therapeutic services to those in Rochester and the Finger Lakes who are recovering from alcohol and substance abuse.

East House

259 Monroe Ave., Suite 200 Rochester, NY 14607 585-238-4800 www.easthouse.org

Helps those suffering from mental health and substance use disorders live independently through providing supported housing, care coordination and educational and employment programs.

Finger Lakes Addictions Counseling and Referral Agency 28 East Main St. Clifton Springs, NY 14432 315- 462-9466 www.flacra.org

Offers a long list of services for those suffering from alcohol or drug dependency, including addictions crisis counseling, outpatient treatment, a mental health clinic, community residences, supportive living residences, housing, and care management. Costs are based on a client’s ability to pay, or a sliding fee scale.

Helio Health Rochester Evaluation Center 1350 University Ave, Rochester, NY 14607 585-287-5622 helio.health

The Helio Health Rochester Eval Center has 40 beds for medically monitored and supervised withdrawal and stabilization.

Huther Doyle

360 East Ave. Rochester, NY 14604 585-325-5100 www.hutherdoyle.com

Provides outpatient counseling and medication-assisted treatment for alcohol and substance use disorders, assistance with employment and housing issues, and other services.

Lifespan of Greater Rochester

Substance Abuse Intervention for Older Adults 1900 S. Clinton Ave., Rochester, NY 14618 585-244-8400 www.lifespan-roch.org

Lifespan’s geriatric addiction program provides in-home assessments and inter-

62 - 2021 Rochester/Finger Lakes Healthcare Guide

ventions, counseling and care management for older adults who abuse alcohol and/or prescription or street drugs. The program focuses upon serving those for whom traditional measures—inpatient treatment, 12-step programs, etc.—have not worked.

Open Access Clinic 385 West Main St. Rochester, NY 14611 585-627-1777

Assesses the needs of those suffering from alcohol or substance abuse or dependence, and then refers them for the treatment services that would benefit them most. Clinic staff will help patients obtain the insurance they require and transport them to treatment facilities, if necessary.

Open 24/7.

Outreach Community Center Inc. 447 Genesee St. Rochester, NY 14611 585-328-0887 www.outreachcommunitycenter.com

Offers drug and alcohol counseling based on the 12-Step Programs of Alcoholics and Narcotics Anonymous, programs for at-risk youth and children and services for families that have been affected by abuse and addiction. Women in need of a safe haven can also turn to The Center for emergency and supportive housing.

Recovery Support Navigator

A service of the Monroe County Department of Mental Health 175 Humboldt St. Rochester, NY 14610 855-778-1200 recoverysupportnavigator.org

The Recovery Support Navigator helps people through the recovery process by connecting them with recovery options, providing support groups, and case management. The program also offers family services for those related to people with addictions.

Salvation Army Center for Adult Rehabilitation

745 West Avenue Rochester, NY 585-235-0020 http://rochesterny.salvationarmy.org/ Empire_RochesterNY/rehabilitation-centers-rochester-ny info@salvationarmy.org

The Salvation Army’s Adult Rehabilitation Centers provide spiritual, social and emotional assistance for men and women who have lost the ability to cope with their problems and provide for themselves.

Each center offers residential housing, work, and group and individual therapy, all

in a clean, wholesome environment. The physical and spiritual care that program participants receive prepares them to re-enter society and return to gainful employment. Many of those who have been rehabilitated are reunited with their families and resume a normal life.

Support Groups Alzheimer’s Disease Support Groups Due to the coronavirus pandemic, as of Oct. 26 all support groups were offered by telephone or over the Internet. Call the Alzheimer’s Association, 585-760-5400 or 800-272-3900, for days and times of meetings, or go to: www.alz.org/rochesterny/ helping_you/support_groups

Caregiver Support Groups

• CURE Childhood Cancer Association (cancer support groups) See page 52

Gilda’s Club Rochester (cancer support groups) See page 52

Roc City Sicklers Advocate Group

200 Westfall Road Rochester, NY 14620 585-473-0180, 275-0798 www.urmc.rochester.edu/events/event-detail/1244491

Close-knit, family-oriented support and advocacy group for children and families living with sickle cell disease. Call or email for meeting times and places.

Willow Domestic Violence Center See page 56

Transportation Services Bri-Pen Senior Rides Town of Penfield 3100 Atlantic Ave. Penfield, NY 14526 585-340-8674

Provides rides to medical appointments within Monroe County, the Brighton and Penfield town community centers, nursing homes or hospitals for family visits of up to two hours, and to religious services in Brighton and Penfield on Saturdays and Sundays. Those seeking rides must be over 65 and live in Brighton or Penfield, and must enroll to make use of the service.

FISH/RHAFT, Inc. (Rush-Henrietta) PO Box 302 Henrietta, NY 14467 585-453-2370

www.fishrhaftinc.org

FISH/RHAFT serves those living in the Town of Henrietta who are in need of transportation to medical appointments or emergency.

Give-A-Lift c/o Lifespan 1900 S. Clinton Ave. Rochester, NY 14618 585-244-8400, x142

Volunteer drivers take older adults grocery shopping, to medical appointments, to pick up prescriptions, to do their banking or on other necessary trips. Services depend upon the availability of volunteer drivers.

Honeoye Falls/Lima FISH 37 Cheese Factory Road Honeoye Falls, NY 14472 585-453-2370

Offers free medical appointment transportation for shut-ins. Serves Honeoye Falls, Lima, Mendon, West Bloomfield. Call between 8 a.m. and 4 p.m. the day before you want a ride.

Greece F.I.S.H. (Friends In Service Here) Rochester, NY 14615 585-453-2370 Contact: Cathy Armbruster

Volunteers provide free transportation to medical appointments. Rides available Tuesday through Friday. Please call 24 hours in advance.

SOFI Transportation/Elderbus 4646 Nine Mile Point Road Fairport, NY 14450 585-377-8117

SOFI transports Perinton residents 60 years old and older to locations in the Town of Perinton and Village of Fairport for medical appointments and essential errands. Some clients might be transported to medical appointments as far away as Rochester. In those cases, rides must be arranged three days in advance. All trips must take place between 8:30 a.m. and 3:30 p.m.

Lifespan of Greater Rochester Transportation Access (TRAC) 585-244-8400, x211

Helps those living in Monroe County who are 60 years old or older arrange the transportation needed to attend doctor’s appointments, to shop, or just to visit friends. Door-to-door transportation is available, and there are wheelchair-accessible options. TRAC’s help is free, but those seeking the assistance should ask whether the organization that provides the ride charges a fee.

Livingston County Medicaid Transportation

Call the Medical Answering Services 888-226-2219 www.medanswering.com

RTS (Regional Transit Service) Medicaid Transportation For bus schedules, call: Ontario County: 585-394-2250 Monroe County: 585-288-1700 www.myrts.com/

Seniors who are 65 years old and older, people with disabilities and those who have Medicare cards pay half-fare during non-peak periods. Go to RTS’s website for the reduced fare schedule, and to apply for a reduced fare card. You can also obtain an application by calling the agency.

Vocational / Job Training Arc of Monroe See page 45

Finger Lakes Works Career Centers

https://fingerlakesworks.com • Finger Lakes Works – Geneva 70 Elizabeth Blackwell St. Geneva, New York 14456 315-789-1771 Closed as of Oct. 26, 2020, call to see whether the offices have reopened.

• Finger Lakes Works – Ontario County Workforce Development 3010 County Complex Drive Canandaigua, New York 14424 585-396-4020

The Finger Lakes Works Career Centers offer job seekers a chance to assess their skills, career counseling, job search assistance, computer and Internet access and information on available employment.

Those unable to secure employment via the centers’ core services can obtain more intensive assistance, and there are training programs for dislocated workers and other eligible job seekers. The centers are also set up to serve the disabled.

New York State Education Department

As of Oct. 26, 2020, services are provided only by telephone or over the Internet. Call for services.

Adult Career and Continuing Education Services-Vocational Rehabilitation (ACCES-VR) 109 South Union St. Rochester, NY 14607 585-238-2900 or 800-462-0178

2021 Rochester/Finger Lakes Healthcare Guide - 63

www.acces.nysed.gov/vr Serves Livingston, Monroe, Ontario, Seneca, Wayne, Yates counties.

Ontario County Veterans Service Agency 3010 County Complex Drive Canandaigua, NY14424 585-396-4185

The Veterans Service Agency helps Ontario County’s veterans and their families to identify the benefits they are entitled to receive from local, state, and federal agencies, and apply for them. The agency’s accredited service officers will help veterans and their families file claims with the Department of Veterans Affairs (VA), determine whether they are eligible for education benefits and burial assistance, and help them obtain those benefits.

Ontario County Workforce Development 3010 County Complex Drive Canandaigua, NY 14424 585-396-4020

Provides a range of services that includes instruction in interviewing and job-search techniques, career counseling and planning and assistance with resumes.

The agency also offers vocational training, job programs for designated groups, such as older and dislocated workers, and a resource room in which people can conduct their own job hunts.

old or older, be the primary caregiver of a child who is 13 years old or younger, and meet other eligibility requirements to enter the program.

Veterans Outreach Center, Inc. See page 48

Volunteering Adding Candles

PO Box 10717 Rochester, NY 14610 585-797-3889 Contact: Lois Warlick-Jarvie loiswj@addingcandles.com www.addingcandles.com/

Grassroots, volunteer nonprofit organization that raises funds to support brain cancer research. All proceeds from its efforts go to support the brain cancer research performed at the University of Rochester Medical Center’s Wilmot Cancer Institute.

Agape Faith Christian Center

PO Box 64692 Rochester, NY 14624 585-978-0678 Contact: Pastor Loretta Rutledge AgapeFaithCC@gmail.com AgapeFaithCC.org Distributes nutritious foods to needy families, at-risk children, needy families, and the elderly.

Rochester Rehabilitation Center

Al Sigl Community of Agencies

Employment Connection helps adults with disabilities and other disadvantages obtain work and keep their jobs. The program offers internships, job readiness training, direct placement services, retention support, supportive employment sites and other forms of assistance for those seeking work. Refugees can also obtain the knowledge, skills and support they need to obtain work, and remain self-sufficient.

Collaborative community network that fosters community awareness and philanthropic support for nonprofits that serve children and adults with special needs.

In addition, Al Sigl provides high-quality, cost-effective real estate and business services.

Volunteers are needed to help with specific events.

Employment Connection 1357 University Ave. Rochester, NY 14607 585-263-2690

Rochester Rehabilitation Center

Strengthening Working Families Initiative (SWFI) 1357 University Ave. Rochester, NY 14607 585-263-2690

SWFI partners with the area’s businesses, employers and community organizations to give parents who have dependent children access to educational and training institutions, and help them advance their careers in demand industries. An applicant must reside in Monroe County, be 18 years

1000 Elmwood Ave., Suite 300 Rochester, NY 14620 585-442-4102 www.alsigl.org

AmeriCorps Seniors of Monroe County- A Program of Lifespan 1900 S. Clinton Ave. Rochester, NY 14618 585-851-9388 www.lifespan-roch.org

AmeriCorps Seniors of Livingston County- A Program of Lifespan 585-851-9388

It empowers Americans over the age of 55 to serve their communities. When you join AmeriCorps Seniors, you choose how you want to give back. Help a struggling

64 - 2021 Rochester/Finger Lakes Healthcare Guide

child to learn to read. Deliver groceries to an elderly neighbor. Support a family impacted by natural disaster. These are just a few of the service opportunities available to you through AmeriCorps Seniors. Come together to help communities in need. Call Lifespan to learn more.

Alzheimer’s Association See page 48

Volunteers are needed to be drivers, shoppers and readers, and to function in other roles. They must be at least 18 years of age, and complete sensitivity to blindness training before starting their assignments.

Caregiver Respite Program c/o Lifespan 1900 S. Clinton Ave. Rochester, NY 14618 585-244-8400

Recruits and trains volunteers who give weekly respite to the caregivers of those who have early stage memory loss and are still living in their homes.

Volunteers must be at least 21 years old.

Compeer

• Compeer of Livingston County 1 Genesee St. Avon, NY 14414 585-226-8220 compeerliv@juno.com www.compeer.org • Compeer Rochester, Inc. 259 Monroe Ave. Rochester, NY 14607 585-546-8280 x214 www.compeerrochester.org

Compeer volunteers use friendship to support adults who are receiving mental health care, assist with their rehabilitation, and help them improve their lives. Volunteers are asked to give that assistance under circumstances that fit their schedules and lifestyles.

Give-A-Lift c/o Lifespan See page 61

Greece F.I.S.H. (Friends In Service Here) See page 63

Rochester Global Connections 575 Mt Hope Ave., Rochester, NY 14620 585-275-8779 rocglobal.org

Offering 4 different volunteer programs for Rochester residents to host or connect with international visitors coming to the

region, Rochester Global Connections allows volunteers to open their homes to students or visitors for either longer-term stays or single-day visits, with the intention of facilitating cross-cultural connections. Commitments range from one day a year to 1-3 weeks per year.

Flower City Habitat for Humanity 755 Culver Rd., Rochester, NY 14609 585-546-1470 rochesterhabitat.org

Beautiful Birth Choices 681 Winton Rd. North Rochester, NY 14609 585-484-1972

Call for information on Breastfeeding Café location and meeting times. Hosted Wednesdays from 10 a.m. to noon, and one Saturday a month on a variable schedule, the breastfeeding café provides a space to talk about breastfeeding, early parenthood, and other services for post-partum mothers and families.

Habitat for Humanity is an international non-profit that uses volunteers and donations to create homes for the poor and homeless population. The organization partners with all, regardless or race, religion or any other distinctions.

Chances & Changes, Inc.

Home Start Hope

Dedicated to helping victims of domestic violence through providing, a safe shelter, peer support groups, individual counseling, advocacy, information and education, housing assistance and other services. Clients can also obtain some counseling in-house, referrals for assistance with medical and mental health issues, court advocacy, and advocacy with legal, medical and social service systems.

All services are confidential.

See entry under Women’s Service.

UR Medicine Home Care — Meals On Wheels 585-787-8397

Meals On Wheels Driver/Server – Volunteer to deliver hot, nutritious meals to the homebound, elderly, or ill. Meals are delivered Monday through Friday between the hours of 10:30 am and 1:30 pm. Volunteers bring the meal to the recipient’s door with a friendly hello and a check on the participant’s well-being.

Volunteer Match

www.volunteermatch.org

Online service that helps those wishing to volunteer their time and energy find places in which they can do so.

Volunteers of America Upstate New York See page 48

Women’s Services Angels of Mercy, Inc.

692 N. Winton Road Rochester, NY 14609 585-730-4556 www.angelsofmercyny.org

Angels of Mercy helps women who have been affected by such issues as addiction, physical abuse, mental abuse, unplanned pregnancies, depression, self-harm, are homeless or have become involved with the criminal justice system.

Through its efforts, the nonprofit seeks to help women change their lives and gain a sense of purpose and dignity. Angels of Mercy also works to prevent Human Trafficking.Volunteers needed. Women who like to sew, organize, and help other women are encouraged to apply.

PO Box 326 Geneseo, NY 14454 chancesandchanges.org Domestic Violence Hotline 585-658-2660 or 1-888-252-9360

Focus Pregnancy Help Center 135 University Ave. Rochester, NY 14605 585-200-9477 www.rochesterprolife.org

Founded in 2005, Focus is a pro-life pregnancy center that focuses on helping women navigate their pregnancies. Also provides infant formula, clothes, diapers and other supplies. Free, confidential service.

Home Start Hope

PO Box 25653 Rochester, NY 14625 585-265-3383 info@homestarthope.org www.homestarthope.org

Offers new, essential household items to women and their children as they transition from emergency shelters in Rochester to independent living. Those it serves include veterans, survivors of domestic violence, women recovering from addiction and those who have experienced homelessness.

Planned Parenthood of Central and Western New York 114 University Ave. Rochester, NY 14605 15 LaFayette Ave. Canandaigua, NY 14424 866-600-6886

Planned Parenthood protects and supports every person’s right to make voluntary, informed decisions about their sexual and reproductive health in order to help them lead healthy and fulfilling lives. To those ends, it offers health care for adults and teenagers, pregnancy testing and services, birth control, abortion care, STD and HIV testing and treatment, and more. All services are confidential and given to those who have or do not have health insurance.

Livingston County Reproductive Health Center Offers low cost reproductive health care to men, women, and teens, breast and cervical cancer screening and STD screening and treatment, including that for HIV. Appointments preferred. General numbers, all locations: 585-243-7540, 1-800-243-9240.

• Avon Location 2077 Lakeville Road (Rt 15) Suite 3 Avon, NY 14414 • Dansville Location 3 Chestnut Ave. Dansville, NY 14437 • Mt. Morris Location 2 Murray Hill Drive Mt Morris, NY 24520

UR Medicine Breastfeeding 125 Lattimore Rd., Suite 280 Rochester, NY 14620 585-276-MILK

Offers individual consultations to help individuals and families reach their breastfeeding goals, a breastfeeding support group and access to other resources. An experienced nurse/lactation consultant facilitates the breastfeeding support group, which meets at UR Medicine Breastfeeding every Tuesday from 6 to 7:30 p.m. Refreshments are served, and older children are welcome. As of Oct. 27, 2020, sessions are held over the internet.

Willow Domestic Violence Center PO Box 39601 Rochester, NY 14604 585-232-5200 www.WillowCenterNY.org 24/7 hotline: 585-222-SAFE (7233)

Dedicated to preventing domestic violence and ensuring that every survivor has access to the services and support needed to feel safe and empowered. To those ends, the nonprofit offers a safe emergency shelter for clients and their children, shortterm individual counseling and support, assistance with safety planning, support groups and other services.

2021 Rochester/Finger Lakes Healthcare Guide - 65

AD INDEX

2021

Healthcare Guide Listed Alphabetically Acu-Care......................................... Back Cover

Mary Cariola................................................... 45

AETNA.............................................................. 7

Movement with Anja....................................... 23

Alzheimer’s Association.................................. 37

Ortolani........................................................... 25

Assisting Angles............................................. 25

Parkwood Heights.......................................... 20

BCCR............................................................. 26

Rochester Lifestyle Medicine........... Inside Back

Carolyn Stifler................................................. 28

Rochester Presbyterian Home....................... 27

Catalyst for Change........................................ 27

Rog Eye-Dry Eye............................................ 19

Celestial Dental................................................ 5

Rog Eye-Glaucoma........................................ 19

Crouse Health................................................. 11

St. Ann’s......................................................... 31

Elemental Group/The Gardens......................... 3

St. John’s........................................................ 35

Excellus BlueCross BlueShiled...................... 15

Thelma’s Boutique.......................................... 34

Glenna’s Best Oil............................................ 34

Thompson Health........................................... 17

Grandma’s Helpers......................................... 20

UR Medicine Home Care................................ 37

Grasta’s............................................................ 6

White Haven Memorial Park........................... 33

HCR Home Health.......................................... 28

WOLK Manor & Lodge at Wolk Manor........... 29

Hematology/Oncology Associates of CNY..... 31

Woodlands...................................................... 23

Jewish Senior Life........................... Inside Fornt

The 2021 Rochester / Finger Lakes Healthcare Guide is online @ www.GVhealthnews.com

To advertise in the 2022 Rochester Healthcare Guide, please call 585-421-8109 or email editor@GVhealthnews.com 66 - 2021 Rochester/Finger Lakes Healthcare Guide

Four Local Healthcare Newspapers, Serving 4 Upstate New York Markets

Nearly 100,000 copies distributed monthly IN GOOD HEALTH — UPSTATE’S HEALTHCARE NEWSPAPER In Good Health publishes separate editions in 4 Upstate New York markets.

Ask about Combo discount to advertise in more than one market.

PRICELESS

5

Things You Need to Know About Vaping

MAMMOGRAM 2-D vs. 3-D. What’s Better?

Physician Avice O’Connell, director of UR Medicine breast imaging, discusses 2-D vs. 3-D mammography controversy

GVHEALTHNEWS.COM

DECEMBER 2019 • ISSUE 172

Edition

Rochester area

Surviving the

Holidays

(Monroe County)

✓ Guide for a stress-free holiday season ✓ Dodging dietary dangers ✓ Healthful holiday gifts Page 16

Does it Run in the Family?

How to create a family health portrait. P. 17

About 835 people in Monroe County go without a home on any given night CHEERLEADING

ROCHESTER

Find out how health professionals are tackling the problem of homelessness Page 12

Victor & Canandaigua area (Ontario County)

Of all sports, football sends the most U.S. males to the emergency room, while cheerleading and gymnastics most often do the same for women and girls

Lucy’s Legacy

CNYHEALTH.COM

Organs of former student at SUNY Upstate Medical University give life to several people, including a 30-year-old health care professional and a 70-year-old grandmother

UROLOGY SUNY Urology has more specialists, more procedures — including gender affirmation — and draws more patients.

Physician Gennady Bratslavsky discusses the reasons for this growth

DECEMBER 2019 • ISSUE 239

PHARMACIES

It is packed with good-quality protein and it sizzles with impressive amounts of selenium, several B vitamins, zinc and iron. Page 15

Trillium Health to reach milestone in 2020: less than 750 new HIV infections in the Rochester region by the end of next year. Page.14

PRICELESS

Why You May Need to See an ENT

BFOHEALTH.COM

OCTOBER 2019 • ISSUE 60

BREAST CANCER

Otolaryngologist Shaun Baker talks about what ENT is and why you need to see one if you have a problem related to ears, nose and throat

SPECIAL ISSUE

■ How to help when cancer strikes a loved one ■ Breast cancer survivor: A profile ■ Mammography: What you need to know ■ Organizations help patients during cancer journey ■ Mammography for men? You bet ■ A novel approach to treating incurable cancers

things you can do to keep your heart strong, according to the chief of cardiology at University at Buffalo

Coming Soon: ‘Pot Breathalyzer’?

P. 16

University of Pittsburgh scientists are working to develop a THC breathalyzer for marijuana

P. XX

Buffalo Among Most Stressed Cities in U.S.

Running Red Lights a Deadly Practice

Queen City included on list along with Syracuse, Rochester

There were 939 people killed in red light-running crashes in 2017, a 10-year high and a 28% increase since 2012

Edition

(Onondaga County)

✓ Guide for a stress-free holiday season ✓ Dodging dietary dangers ✓ Healthful holiday gifts

Oneida area

Does it Run in the Family?

How to create a family health portrait. P. 27

(Madison County) Turning the Tide Against HIV/AIDS

CHEERLEADING

5

Turning the Tide Against HIV/AIDS

Roast beef

CENTRAL NY Syracuse area

Surviving the

Holidays

Of all sports, football sends the most U.S. males to the emergency room, while cheerleading and gymnastics most often do the same for women and girls

Closures affect 1 in 8 pharmacies in the US: Urban, independent pharmacies in low-income neighborhoods most at risk

5

PRICELESS

Page 20

Auburn area

(Cayuga County)

Things You Need to Know About Vaping

A Higher Purpose

Roast beef

It is packed with good-quality protein and it sizzles with impressive amounts of selenium, several B vitamins, zinc and iron. Page 15

Goat Yoga in Baldwinsville helps fund mentoring services for youth. Page13

Oswego area

(Oswego County)

BUFFALO/ WESTERN NY

MOHAWK VALLEY

Buffalo area

Herkimer area

Edition

Edition

(Erie County)

(Herkimer County)

Niagara Falls area

Rome, Utica area

(Niagara County)

(Oneida County)

P.15

Medical Schools & Minority Students Minorities underrepresented in medical schools: Study

Chia Seeds

Marijuana Use

Why should we eat more chia seeds?

See SmartBites column. P. 11

Highest rate in 35 years among college students. P. 9 December 2019

•

IN GOOD HEALTH – Mohawk Valley’s Healthcare Newspaper

•

Page 1

REACHING HEALTH PROVIDERS, HEALTH CONSUMERS For more information, call 585-421-8109 or email editor@gvhealthnews.com

Balance Immune System Build Stronger Immunity www.AcupunctureCenterUSA.com 7th Generation Medical Acupuncture Rui Wang, MD of China, L.Ac. Featuring RUI Anti-Inflammatory Acupuncture, Medical Oncology Acupuncture, and Neuromedicine Acupuncture Pain, Neuropathy, Cancer Care, Ob/Gyn & Women’s Health, Prostate Care & Men’s Health, Inflammatory Diseases, Neurological Disorders, Autoimmune Diseases, Digestive System Disorders, Endocrine Disorders, and More Experienced in both Western Medicine & Traditional Chinese Medicine Experienced in both Academic & Private Practice Experienced in both Basic Science & Clinical Science Experienced in Cancer Research at Major Medical Centers in USA

CLINICALLY PROVEN TO BE SAFE AND EFFECTIVE Acupuncture is a general practice alternative medicine, it can help a wide range of health problems at different extents.

Ask for professional, confidential, personalized evaluation / consultation appointment before starting any treatment

Acupuncture Center USA 7th Generation Rui Wang, LLC

Clinton Crossings Medical Center

Building C, Suite 105, 919 Westfall Road, Rochester, NY 14618 Tel1: 585-358-6186; Tel2: 585-471-8118; Tel3: 315-329-7666; Tel4: 315-378-5556

Ancient Wisdom Integrated with Modern Medicine

LIFE CHANGING MEDICINE, MOVING MEDICINE FORWARD