Institute Winter Meeting · Scottsdale, AZ · February 20–22, 2017
winter
Vision The global leader in alumni relations.
Mission CAAE is the professional organization of alumni relations thought leaders and executives who develop and share best practices and innovations that enhance leadership and influence among alumni, institutional partners and universities. CAAE does this by: • Ensuring our alumni and institutional supporters have a strong, influential voice within our university communities. • Leveraging our collective alumni constituencies to make a difference in the world. • Becoming the recognized leader through literature, research, knowledge and science on key topics and issues defining our profession. • Being the recognized and valued forum for sharing best practices resulting in innovations. • Strengthening and expanding strategic alliances as a convener and catalyst within the educational advancement community.
Values The Council of Alumni Association Executives (CAAE) is an organization of individuals committed to providing opportunities for enhancing the role of former students in support of higher education. CAAE is composed of chief alumni officers of alumni associations representing many of the nation’s leading educational institutions. CAAE is committed to the recognition of alumni as a vital constituency within the university community.
welcom
On behalf of the Council of Alumni Association Executives Board of Directors, welcome to the 2017 Winter Institute! This meeting is designed to feed your minds and renew your professional spirit, through formal sessions and social time for collegial exchange and professional enquiry. A special welcome to the representatives from institutions that have recently joined our organization. We appreciate you and value the insights you bring to our community. We hope that by combining the warm Arizona sun with enriching professional conversations and fellowship, the CAAE Winter Institute leaves you, the leaders of our field, with a sunny outlook on the past, present, and future of the alumni engagement field. With all good wishes,
J T. Forbes, President CAAE Indiana University 2016–2017
CAAE Winter Institute
Scottsdale
February 20–22 5
2016–2017 CAAE BOARD OF DIRECTORS President
J T. FORBES Indiana University 2016–2017
Vice President B ARBARA DICK University of Toronto 2016–2017
Table of Contents 6
Hotel Map
Secretary JEFFREY TODD University of British Columbia 2016–2018
7
Member Institution List
Treasurer
10
Fellow Bios
11
Speaker Bios
Past President P AULA BONNER University of Wisconsin 2016–2017
12
Sponsor List
Elected Director
SUSAN deMUTH Johns Hopkins University 2016–2018
13
Member Participant List
14
Committees
Elected Director
DONNA MacPHEE Columbia University 2015–2017
18
2016 Summer Membership Meeting Minutes
Elected Director
MIKE PEDE University of Houston 2015–2018
21
Financial Snapshot
Elected Director
DONNA THORNTON Rutgers, The State University of New Jersey 2016–2019
Appointed Director
LAURA WAYLAND Northwestern University 2016–2019
Elected Director
F. HOOPES WAMPLER University of Pennsylvania 2015–2017
Elected Director
STERLY WILDER Duke University 2016–2018
Elected Director
HOWARD WOLF Stanford University 2016–2018
Ex Officio
RETT CHAMBERS B Council for Advancement and Support of Education (CASE) 2016–2017
TODD McCUBBIN University of Missouri 2016–2018
8 Agenda
site map RF +1 480 483 5550 SF +1 480 483 5511 scottsdale.hyatt.com
FLOOR PLAN Resort Map
Winter Institute Schedule
Hyatt Regency Scottsdale
February 20–22, 2017
GONDOLA BOATS
LAKE UPPER POOL DECK
WATERFALL TERRACE BR
CABANAS
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JACUZZI
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PALM GROVE
GROTTO BAR
TOWEL BAR ADULT POOL
POOL
GAINEY HOUSE
CASITAS EAST
BEACH
LAKE
MEN
WOMEN
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BOARDROOMS
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COURT
MEN LAGOON
REGENCY CLUB
EXECUTIVE BOARDROOM
TERRACE COURT
CASITAS WEST
WOMEN
SWB
DUNES
SONWAI
FOUNTAIN
ALTO H2Oasis
McDOWELL (LOBBY LEVEL)
ARROYO
McCORMICK ROOM (3RD FLOOR)
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NATIVE AMERICAN LEARNING CENTER (LOBBY LEVEL)
CENTER STAGE BAR
MEN MEN
WEST FOYER
CONCIERGE
FRONT DESK
WOMEN
ARIZONA PATIO
WOMEN MEN ENTRY COURT
ARIZONA BALLROOM PARKING GARAGE (VALET ONLY)
ARIZONA FOYER
VAQUERO FOYER
SONORAN
WOMEN
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LAWN COURT
VAQUERO BALLROOM
CANYON MARKET SOUTH FOYER
SOLSTICE SHOP
DESERT GARDEN
Receptions & Lunches Terrace Court
PARKING
Monday 6:00 pm – 7:00 pm
Reception Tuesday 12:15 pm – 1:30 pm
Lunch Tuesday 6:00 pm – 7:00 pm
Reception
PARKING
Breakfast and Sessions Vaquero
Tuesday, 7:30-8:30am
Breakfast Wednesday, 7:30-8:30am
Breakfast
TENNIS
Dinners
SPA AVANIA & FITNESS CENTER
Palm Grove Monday 7:00 pm
Dinner and Welcome to New Members Tuesday 7:00 pm
Dinner
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CAAE Winter Institute
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Member Institutions 2017
Member Institutions 2017 Arizona State University
Ohio University
University of California, Davis
University of Missouri
Auburn University
Oklahoma State University
University of California, Irvine
University of Nebraska
Boston College
Oregon State University
University of Notre Dame
Boston University
Pennsylvania State University
University of California, Los Angeles
Clemson University
Purdue University
University of California, Riverside
Colorado State University
Rutgers, The State University of New Jersey
University of California, San Diego
University of Pittsburgh
San Diego State University Southern Illinois University
University of California, Santa Barbara
University of Southern California
Stanford University
University of Central Florida
Syracuse University
University of Chicago
University of Southern Mississippi
Texas A&M University
University of Cincinnati
University of Sydney
Texas Tech University
University of Colorado Boulder
The Johns Hopkins University
University of Connecticut
University of Tennessee at Knoxville
The Ohio State University
University of Florida
The University of Alabama
University of Georgia
The University of Arizona
University of Houston
The University of North Carolina
University of Iowa
University of WisconsinMadison
University of Louisville
Virginia Tech
The University of Rhode Island
University of Maryland
Washington State University
United States Naval Academy University of Arkansas
University of Massachusetts Amherst
University of British Columbia
University of Miami
University of California, Berkeley
University of Michigan
Columbia University Duke University Florida International University Florida State University Georgetown University Georgia Institute of Technology Indiana University Iowa State University Kansas State University Louisiana State University Massachusetts Institute of Technology McGill University McMaster University Miami University of Ohio Michigan State University Mississippi State University North Carolina State University Northwestern University
University of Minnesota
University of Oregon University of Pennsylvania University of South Florida
University of Toronto University of Utah University of Washington
agenda Winter Institute Schedule
Hyatt Regency Scottsdale
February 20–22, 2017
MONDAY, FEBRUARY 20, 2017
TUESDAY, FEBRUARY 21, 2017
9:30 a.m. – 2:00 p.m. Board of Directors Meeting Executive Boardroom
7:30 a.m. – 8:30 a.m. Breakfast Vaquero D
12:00 p.m. – 4:00 p.m. Registration Vaquero Foyer
8:30 a.m. – 8:35 a.m. Overview Vaquero EF presenters Donna MacPhee and Hoopes Wampler, Winter Institute Co-Chairs
3:15 p.m. – 4:00 p.m. New Member Orientation and Executive Boardroom Reception with CAAE Board and Fellows/Scholars 3:15 p.m. – 4:00 p.m.
Institutes Committee Meeting
4:00 p.m. – 4:15 p.m. Welcome and Overview Vaquero EF presenter J T. Forbes, CAAE President 4:15 p.m. – 5:45 p.m. opening plenary Vaquero EF Higher Education in an Age of Innovation The future of higher education is in beta. An accelerating tidal wave of innovation is disrupting traditional models of linear academic progress and curriculum, as well as the relationships among student, teacher and educational institutions. This also raises basic questions about what it means to be educated in what some have called the “age of innovation,” and how that can best be accomplished. In this keynote, John Kao, whom The Economist called “Mr. Creativity,” will identify and illuminate the key, inevitable forces that are reshaping higher education and relate them to the evolving role of alumni relations. The current environment presents both unprecedented opportunity as well as challenges for the relationship between institutions of higher education and their alumni. Some pressing agenda items include reinventing the value proposition, experimenting with new ways of sustaining the relationship over time, leveraging new technologies and asserting relevance in a landscape of shifting employer requirements, career paths and 21st century skills. The need for practical innovation and bold action has never been greater. speaker John Kao, Innovator 6:00 p.m. – 7:00 p.m. Terrace Court
Reception
7:00 p.m. Palm Grove
Dinner and Welcome to New Members
8:35 a.m – 9:45 a.m. Vaquero EF
opening plenary Campus Climate and Activism: Challenges and Opportunities for Alumni Three alumni leaders whose campuses have faced challenges and opportunities around campus climate and activism issues will share their stories. They will discuss the challenges and tension of balancing relationships with campus stakeholders and responsibility to alumni. In particular, a university ‘corporate’ relationship to external constituencies compared to our ‘life long’ relationship with our alumni ‘family’. The panel will encourage reflection and engagement from the audience in a conversation concerning emerging best practices. moderator Julie Sina, UCLA Alumni Association panelists Lisa Lewis, University of Minnesota Alumni Association Todd McCubbin, Mizzou Alumni Association Howard Wolf, Stanford Alumni Association 9:45 a.m. – 10:45 a.m. Micro Lectures and Fellows Presentation Vaquero EF presenters Scott Atwell, Florida State University Strategic planning and organizational alignment Gretchen VanValkenburg, Auburn Alumni Association Alumni engagement + tradition is a winning combination Joe Irwin, Georgia Tech Alumni Association The re-launch of a Student Alumni Association Lisa English, Forman Fellow Rutgers University Alumni Association Optimizing an advancement team for alumni engagement 10:45 a.m. – 11:00 a.m. Break 11:00 a.m. – 12:00 p.m. Micro Lectures and Fellows Presentation Vaquero EF presenters Susan deMuth, Johns Hopkins Alumni Association Affinity programs based on careers and passions Chris Batchelder, Oklahoma State University Alumni Association The OSU student engagement platform
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Winter Institute Schedule
Institute TUESDAY, FEBRUARY 21, 2017 continued Scott Westerman, Michigan State University Alumni Association A new scorecard for measuring engagement— counting what really counts Ben Hancock, Tardy Fellow Northwestern Alumni Association Mentorship and career programming for a global alumni and student population
12:15 p.m. – 1:30 p.m. Lunch Terrace Court 1:30 p.m. – 3:00 p.m. Vaquero EF
plenary Alumni Relations & Athletics... Collaboration, Competition and Co-Existence For many large institutions of higher education, athletics programs function as the “front porch” of the institution, providing a highly visible vehicle for engagement, branding and publicity among alumni and other institutional audiences and constituencies. This session will include a panel discussion with example of how alumni relations and athletics programs either collaborate, compete or simply coexist on campus. moderator Patrick Auerbach, University of Southern California Alumni Association panelists Ryan Chreist, Colorado Alumni Association Doug Dibbert, University of North Carolina General Alumni Association Amy Button Renz, Kansas State University Alumni Association Tim Walsh, University of Florida Alumni Association Scott Westerman, Michigan State University Alumni Association 3:00 p.m. – 4:00 p.m. Micro Lectures and Vaquero EF Fellows Presentation presenters Jeff Davis, Mississippi State University An inaugural Black Alumni Weekend and outcomes resulting from it Laura Wayland, Northwestern Alumni Association A new alumni mentorship program Melinda Burke, University of Arizona Alumni Association Cats in the Corner Office: Profiles of successful alumni Jordan Gonzales, Preo Fellow, Nebraska Alumni Association Cultivating young alumni engagement: Factors that lead Millennials to engage with their alma mater
4:15 p.m. – 5:15 p.m. Breakout Sessions with like Institutions Will have sign ups available in advance. 6:00 p.m. – 7:00 p.m. Terrace Court
Reception
7:00 p.m. Palm Grove
Dinner
WEDNESDAY, FEBRUARY 22, 2017 7:30 a.m. – 8:30 a.m. Vaquero D
Breakfast
8:30 a.m. – 9:00 a.m. Vaquero EF
Business Meeting, Summer Institute Discussion, Metrics Report
9:30 a.m. – 10:30 a.m. Toolkit presentation and live demo Vaquero EF The session will cover an overview and demo of the CASE Benchmarking Toolkit – how it works and how reports can be generated. Trends in the data from the last few years will also be presented. speaker Philip Bakerman, Research Analyst, CASE 10:30 a.m. – 11:30 a.m. Micro Lectures Vaquero EF presenters Jeff Todd, University of British Columbia Alumni Association Lessons learned from conducting externally led programmatic/ organizational reviews Julie Stroh, University of Central Florida Alumni Engagement and Annual Giving A new Volunteer Leadership Summit with a focus on philanthropy education Barbara Dick, University of Toronto Alumni Association A new communications platform for Alumni Relations: Expressing a lifetime value of connection through the power of the Boundless Brand
11:30 a.m.
Conference Wrap up and Adjournment
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CAAE Winter Institute
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February 20–22 2017 CAAE Fellow Bios
2017 CAAE Fellow Bios FORMAN FELLOW
PREO FELLOW
Lisa English
Jordan Gonzales
Director, Alumni Relations Rutgers University Alumni Association Lisa has been in higher education for nearly 20 years at Rutgers University, in various roles in the field of alumni relations and advancement for the Rutgers University Foundation. Her current role within the Rutgers University Alumni Association (RUAA) is as the inaugural director of alumni relations for Rutgers Biomedical and Health Sciences division. Lisa is responsible for the foundational build of alumni outreach alongside annual giving, corporate relations, and fundraisers for the eight schools of New Jersey’s academic health center. Lisa is also Safe Zone certified as an LGBTQ ally and is the staff partner for the newly formed Committee on Inclusion and Diversity of the RUAA. Lisa earned her doctorate and Ed.M. from Rutgers Graduate School of Education; she earned her undergraduate B.S. in Hospitality and Business Administration from the University of New Hampshire. Her CMP (certified meeting professional) was earned in 1996, and she also holds a certificate in business essentials (MiniMBA) from the Center for Management Development at Rutgers. Lisa and her colleagues won a CASE II Honorable Mention last year for their series introducing Rutgers Law School to regional alumni.
Assistant Director of Student Programs Nebraska Alumni Association Jordan Gonzales is the Assistant Director of Student Programs at the Nebraska Alumni Association. He manages all initiatives within the NAA’s portfolio of student programs, including a membership-based student alumni association and a freshman mentoring curriculum and scholarship program which impacts over 1,400 students. He was awarded a CAAE fellowship at the age of 27 and has been widely recognized for his service towards student development.
TARDY FELLOW Ben Hancock
Senior Associate Director of Career Advancement Northwestern University Ben Hancock, Senior Associate Director of Career Advancement, joined Northwestern University in July 2014. Prior to his arrival at Northwestern, he worked at The College of Wooster and The University of Chicago. Ben received his B.A. from DePauw University and M.A. from Eastern Michigan University. Ben currently oversees career and mentorship programming for alumni and students at Northwestern University.
SUMMER 2017 July 16–18, 2017 Hyatt Regency San Francisco San Francisco, CA In collaboration with the 2017 CASE Summit for Advancement Leaders WINTER 2018 February 19–21, 2018 Hyatt Regency Scottsdale Scottsdale, AZ SUMMER 2018 July 10–12, 2018 Marriott Marquis New York, NY In collaboration with the 2018 CASE Summit for Advancement Leaders WINTER 2019 February 18–20, 2019 Hyatt Regency Scottsdale Scottsdale, AZ SUMMER 2019 July 14–16, 2019 Sheraton Boston Hotel Boston, MA In collaboration with the 2019 CASE Summit for Advancement Leaders
Philip Bakerman
speaker
CAAE Speaker Bios
Philip is a research analyst at CASE where he is the administrator of the CASE Benchmarking Toolkit and conducts survey research and analysis on various topics such as alumni relations (both U.S. and abroad), institutionally related foundations’ operations, educational fundraising campaigns, and the compensation of advancement professionals. Prior to joining CASE he was a research specialist at the Association of Governing Boards of Universities and Colleges and he began his career at the Institute for Higher Education Policy. Philip holds a master’s degree in higher education management from the University of Pennsylvania and a bachelor’s degree from the University of Massachusetts Amherst, where he serves on the board of directors for the UMass Alumni Association.
John Kao
Dubbed “Mr. Creativity” and a “Serial Innovator” by The Economist, John is a thought leader, practitioner and activist, who has played a leading role in the fields of innovation and business creativity for over 30 years. His knowledge is eclectic and blends the perspectives of musician, master facilitator, former Harvard Business School professor, best-selling author, serial entrepreneur, Harvard-trained psychiatrist, and Tony-nominated producer of film and stage. Recently, Yamaha Music Corporation named him their first “innovation artist.” He is a trusted advisor to leaders of companies, startups and nations who are on the hot seat to deliver meaningful innovation strategies and action agendas.
John has spent much of his career developing compelling learning experiences for innovators, entrepreneurs and leaders. His eclectic approach is unique and blends disciplines as diverse as case method pedagogy, psychology, process facilitation, technology-enabled collaboration and stagecraft. As a Harvard Business School professor from 1982-96, John created acclaimed MBA and executive education courses on innovation and entrepreneurship. He also ran an executive program on innovation at Stanford University’s Bowman house for three years and taught innovation at the MIT Media Lab. Currently, John has a particular interest in cultivating the innovative and entrepreneurial capabilities of young people. He is founder and CEO of EdgeMakers, whose mission is to empower young people worldwide to become highly effective innovators “ahead of schedule.” John was an early proponent of what he calls “large scale innovation” or innovation at societal scale. He has been advisor to the governments of Finland and Singapore among others, as well as to a variety of US government agencies. For three years, he served on a White House/Chinese Ministry of Science and Technology Innovation Policy Dialogue led by Dr. John Holdren and Minister Wan Gang. His advisory work has lead him to interact directly with world leaders including Chancellor Angela Merkel and former Finnish Prime Minister Esko Aho. He also chaired the World Economic Forum’s Global Innovation Council. John is author of the best-selling Jamming: The Art and Discipline of Business Creativity, which describes what leaders can learn from jazz, as well as Innovation Nation, which documents America’s growing innovation challenge. He is also the author of several e-books, including Clearing the Mind for Creativity, The Future is Yours to Invent, We Are All Producers Now and China, the Next Innovation Nation. He was a producer on Sex, Lies and Videotape (Palme d’Or, Cannes) and was nominated for a Tony for producing Golden Child on Broadway. John’s education includes BA and MD degrees from Yale, a residency at the McLean division of Massachusetts General Hospital and an MBA from Harvard Business School. His work has received coverage in such media as the New York Times, The Economist, CNN, and The Colbert Report. In the summer of 1969, John apprenticed to rock legend Frank Zappa. In his spare time, he plays jazz piano.
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Winter Institute 2017 Sponsors SIGNATURE SPONSOR NATIONWIDE
LaTayne Bruce
Barry Rosen
Nigel Lewis
Matt Stone
INSTITUTE SPONSORS AHI TRAVEL Bob Carpenter Mike Hull BALFOUR Curt Langford BANK OF AMERICA Gregory Davis Kevin Pearson DIRECTLINE TECHNOLOGIES Martha Connor Daniel Martin GOHAGAN & COMPANY Rick Frantz David McElwee
GONEXT Mike Maglione GRENZEBACH GLIER & ASSOCIATES Chris Marshall Andy Shaindlin LIBERTY MUTUAL Mimi Fox Tony Rotondi SALESFORCE Nicolle Wilson MERCER CONSUMER Lauren Isaacman Wendee Wood PUBLISHING CONCEPTS Rex Petrasko Drew Clancy USI AFFINITY COLLEGIATE INSURANCE RESOURCES Doug Kreitzberg
Ralph Amos Jorge Ancona John Ashton Scott Atwell Patrick Auerbach Sue Ballard Chris Batchelder Kathy Bickel Kristi Bohlender Paula Bonner Calvin Brown Melinda Burke Amy Button Renz Ryan Chreist Paul Clifford Montique Cotton Kelly Brandy Cox Jeff Davis Bill Dean Jerry DeFatta Susan deMuth Quentin Derryberry III Doug Dibbert Barbara Dick Dolly Duffy Amy Eichhorst Barney Ellis-Perry Rich Engel Lisa English J T. Forbes Jeff Gleim
Purdue Alumni Association University of California, Riverside University of Utah Florida State University Alumni Association University of Southern California Syracuse University Oklahoma State University Alumni Association Oregon State University Alumni Association Colorado State University Alumni Association Wisconsin Alumni Association The University of Alabama University of Arizona Alumni Association K-State Alumni Association University of Colorado, Boulder Penn State Alumni Association University of Connecticut Arkansas Alumni Association Mississippi State Alumni Association Texas Tech Alumni Association Southern Miss Alumni Association Johns Hopkins University University of Miami University of North Carolina, General Alumni Association University of Toronto Notre Dame Alumni Association University of Maryland Alumni Association UCI Alumni Association University of California, Davis Rutgers University IU Alumni Association University of Pittsburgh
Jordan Gonzales Steve Hall Ben Hancock Clothilde Hewlett Lori Hurvitz Joe Irwin Jeff Johnson Meredith Johnson Gabrielle Korn Lisa Lewis Donna MacPhee Bill McCausland Todd McCubbin Dan Montoya Joy Moore Jen Neubauer Michele Nota Lee Patouillet Tim Pavish Mike Pede William Reynolds Paul Rucker Julie Sina Amy Spelman Julie Stroh Benny Suggs Donna Thornton Jeffrey Todd Gretchen VanValkenburg Timothy Walsh Hoopes Wampler Laura Wayland Scott Westerman Sterly Wilder Duane Wiles Christine Wilkinson Matthew Winston Howard Wolf Shelley Zaborowski
thank yo
Winter Institute 2017 Participants
Nebraska Alumni Association Boston University Northwestern University Cal Alumni Association The University of Chicago Georgia Tech Alumni Association ISU Alumni Association UGA Alumni Association McGill University University of Minnesota Alumni Association Columbia University Alumni Relations University of South Florida Alumni Association Mizzou Alumni Association San Diego State University Boston College Ohio University University of Rhode Island University of Tennessee Washington State University Alumni Association University of Houston Georgetown University University of Washington Alumni Association UCLA Western Illinois University UCF Alumni NC State Alumni Association Rutgers University Alumni UBC Auburn University UF Alumni Association University of Pennsylvania Northwestern University Michigan State University Duke University Florida International University ASU Alumni Association Virginia Tech Alumni Association Stanford University Nebraska Alumni Association
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CAAE Winter Institute
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Committee Charters, Action Items & Rosters
Committee Charters, Action Items, & Rosters for 2017 – 2018 Committees Established by the Bylaws AUDIT COMMITTEE
GOVERNANCE COMMITTEE
Arranges for a review of the organization’s financial records; reviews the results of reviews, financial records (including income statements, balance sheet and budget), tax documents, investments and fund balances; conducts a risk assessment for the organization; and reports all findings and recommendations to the Board. The Bylaws require that the President appoint a chair and at least two Members who shall not be current board members or officers. In 2016‐17, this committee will review the audit report and issue findings to the CAAE Board of Directors, who will review it and report to the membership. Donna Thornton, Rutgers
Chair
Melinda Burke
Member
Bill McCausland
Member
EXECUTIVE COMMITTEE Executive Committee acts between meetings of the Board on all matters not otherwise delegated to the Board or the Members. The Bylaws establish the committee as the President, Vice President, Immediate Past President (when the Immediate Past President is a member of the Board), Treasurer, and Secretary and require that all actions of the Executive Committee must be reported to the Board no later than the next regular meeting of the Board. For 2016‐17, the committee will:
Governance Committee ensures the Board is performing at optimal levels by soliciting nominations from the CAAE membership and nominating Board candidates; ensuring that the size, leadership and composition of the Board are appropriate; and overseeing governance structures and policies (including committee structure, conflict of interest and other policies, and bylaws). The Bylaws require that the Committee consist of three current Board members and two other members not currently on the Board, including the Immediate Past President. Current members of the Governance Committee may not be nominated for open officer or board member positions. This committee is established in the Bylaws. For 2016‐17, the committee will: • E xpand the demographic analysis to compare the Board of Directors composition to overall CAAE membership composition; • W ork with the committee to intentionally address demographic gaps, especially relating to diversity of backgrounds; and • R aise the profile of the Call for Nominations to the board, seeking to the increase the number of potential candidates above the last year, including announcing the vacancies as part of the business meeting at the Winter Institute. Barbara Dick, Toronto
Chair
Paula Bonner, Wisconsin
Member
J T. Forbes, Indiana
Chair
J T. Forbes, Indiana
Member
Paula Bonner, Wisconsin
Member
Steve Hall, Boston U
Member
Barbara Dick, Toronto
Member
Bill Reynolds, Georgetown
Member
Todd McCubbin, Missouri
Member
Laura Wayland, Northwestern
Member
Jeff Todd, British Columbia
Member
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Committee Charters, Action Items & Rosters
Committees Established by the Board of Directors COMMUNICATIONS & MARKETING Assesses, develops, and implements strategic marketing plans that deliver on global brand positioning strategy; advances membership goals; articulates member and organization value; coordinates efforts with the Board and relevant committees; and supports overall revenue‐ and content‐generation goals. For 2016‐17, the committee will: • U pdate content on the CAAE website, including creation of a membership directory; • W ork with CASE to create a regular communication to the alumni relations profession, utilizing current events and membership content; and • C apture and archive institute discussions and alumni relations-related content to Web site for membership and coordinated distribution to the alumni relations community via CASE platforms and other channels. Mike Pede, Houston
Chair
Kathy Bickel, Oregon State
Member
Jerry DeFatta, Southern Miss
Member
Amy Eichhorst, Maryland
Member
JC Schnabel, Massachusetts
Member
AWARDS/FELLOWSHIPS Establishes criteria for the Forman, Tardy, and Preo fellowships; implements a process for selecting candidates that includes soliciting nominees from the membership at large; recommends candidates to the Board for approval; and coordinates presentations to membership with the Institutes Committee and communication of findings and results to the alumni relations field with the Communications Committee. For 2016‐17, the committee will: • E xamine changing the name from Fellows to something more gender-neutral; • D etermine ways to foster engagement between new and former fellows; • C onduct the selection process for the next fiscal year, seeking to increase the number of applications above last year by engaging the membership in the process. Donna Thornton, Rutgers
Chair
Paul Clifford, Penn State
Member
Jeff Gleim, Pitt
Member
Jeff Johnson, Iowa State
Member
Amy Renz, Kansas State
Member
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Committee Charters, Action Items & Rosters
Committee Charters, Action Items & Rosters for 2017 – 2018 continued
Committees Established by the Bylaws continued INSTITUTES
MEMBERSHIP
Develops and implements professional development programs and services, primarily the annual Winter Institute and Summer Session. For 2016‐17, the committee will: • P lan and implement the Winter meeting to foster an even stronger sense of community among CAAE members, rebranding it if necessary to achieve these aims;
Assesses, develops, and implements plans to cultivate, solicit, and retain CAAE members, regularly reviewing membership policies, procedures, and pricing; evaluating member needs and satisfaction; and conducting membership marketing campaigns and research designed to meet membership goals. For 2016‐17, the committee will: • R eview the membership criteria;
• P lan and implement the Summer meeting to position CAAE even more intentionally as a leadership group at the CASE Summit for Advancement Leaders, rebranding it if necessary to achieve these aims; and
• Expand the list of potential members; and
• S et goals for participation and satisfaction for each of these gatherings.
Laura Wayland, Northwestern
Chair
Jeff Davis, Mississippi State
Member
Susan deMuth, Johns Hopkins
Member
Dolly Duffy, Colorado
Member
Donna MacPhee, Columbia
Member
Todd McCubbin, Missouri
Member
Donna MacPhee, Columbia
Chair
Patrick Auerbach, Southern California
Member
Melinda Burke, Arizona
Member
Ryan Chreist, Colorado
Member
Susan DeMuth, Johns Hopkins
Member
J T. Forbes, Indiana
Member
Montique Cotton Kelly, Connecticut
Member
Julie Sina, UCLA
Member
Hoopes Wampler, Penn
Member
Scott Westerman, Michigan State
Member
• S olicit feedback and continue to enhance the first-year experience and onboarding.
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Committee Charters, Action Items & Rosters
Committees Established by the Bylaws continued AFFINITY PARTNERS Assesses, develops, and implements policies and plans to cultivate, solicit, and retain CAAE affinity partners as sponsors and partners; defines and delivers benefits of sponsorship for the CAAE Summer and Winter Institute; and solicits Affinity Partners for membership in CAAE. For 2016‐17, the committee will: • Achieve $80,000 in sponsor revenue; • Solicit 12 new additional sponsors; and • T alk with vendors about their presence at the Winter Institute. Todd McCubbin, Missouri
Chair
RESEARCH Develops and delivers CAAE’s agenda for evidence‐ and outcome‐based best practices in alumni relations; manages the annual CAAE survey; and devises and implements methods for collecting, accessing, storing, and reporting on major trends and issues facing the alumni relations field. For 2016‐17, the committee will: • U tilize the Research Committee in the CASE Alumni Engagement Metrics project, drawing on the group as a resource in understanding and interpreting various approaches and proposals; • I ncrease participation in the Annual Member Census and Salary Survey and engage a data expert to develop an annual summary of benchmarks and longitudinal trends from the Annual Member Census and Salary Survey; • W ork with the Communications Committee to capture content from CAAE meetings and other entities to share information and trends. Howard Wolf, Stanford
Chair
Hoopes Wampler, Penn
Census Chair
Lee Patouillet, Tennessee
Member
Christine Wilkinson, Arizona State
Member
membership meetin
Meeting Minutes: Summer 2016
CAAE Business Meeting New York Marriott Marquis New York, NY Tuesday, July 19, 2016 Edison-Booth, 5th floor 8:00–8:30 AM
Attending: Members attending the 2016 Summer Institute.
I.
WELCOME
JT welcomed everyone. There were 47 members in attendance. He shared that the financials will be distributed in the next member update but the financials are “solid”.
II.
APPROVAL OF MINUTES (FEBRUARY 16, 2016)
Bill McCausland moved approval and Laura Wayland seconded. Minutes were approved.
III. PRESIDENT’S REPORT
Forbes reviewed a series of slides showing members how we’ve progressed: • Membership has grown by six since 2015 • Census participation has grown to Winter 86% in 2015 vs 78% in 2014 • Winter institute participation strong but summer can be better. Net promoter scores varied and could be better. • Steady participation in our institutes. • 97% of members have posted profiles • Member engagement focused this year • New member onboarding • Personal follow-up on census • Clear committee charters and priorities • CAAE updates • Annual schedule • Monthly board calls • Tracking member engagement • Barbara Dick and Forbes have been charged by board with finalizing a renewed agreement with CASE that will enhance CAAE’s role within CASE by being a go-to group for alumni relations thought leadership. • Budget will be finalized after a few moving parts – including the renewed agreement with CASE – are nailed down. • End of our strategic plan and the board has decided that we need to review and renew the strategic plan and answer some big questions.
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Meeting Minutes: Summer 2016
IV. TREASURER’S REPORT
This report was deferred and will be distributed during a member email update.
V.
MEMBERSHIP REPORT
Laura Wayland reported we are at 86 members. Added 4 new members: UC Riverside, University of Miami, University of Chicago and Boston College. There was a question around what the optimum number for membership is and Wayland reported that the committee would be considering that based on a board discussion.
VIII. GOVERNANCE REPORT/ELECTION OF NEW OFFICERS AND DIRECTORS
Dick reported that the governance committee approached their task in an extremely thoughtful and careful manner. Members of the committee were Steve Hall, Bill Reynolds, Laura Wayland, Paula Bonner, and JT Forbes. Committee considered the board candidate profile which will be used when there is the next call for nominations. Great at asking tough questions such as what is the ideal balance on the board what should we be weighing and considering. Criteria were identified to consider candidates for the board so we have a more fulsome picture of the pool against CAAE needs.
The slate of candidates includes the appointed members for purposes of transparency even though the appointments are at the discretion of the President.
JT Forbes, Indiana, endorsed by the Governance Committee for the second year of his term as President until August 31, 2017.
Barbara Dick, University of Toronto, endorsed by the Governance Committee for the second year as Vice-President and President-elect with her term in that role ending on August 31, 2017.
Paula Bonner, Wisconsin, is recommended to continue in her non-voting role as Past-President until August 31, 2017.
Todd McCubbin, Missouri, endorsed by the Governance Committee for a second two-year term as Treasurer as per article VI, 6.2, D of the CAAE By-Law with a term completion date of August 31, 2018
VI. FELLOWS PROGRAM
Jennifer Heisey thanked the membership for their patience as the program was revamped. We have had a good number of applications and the committee will be reviewing the nominations and making decisions and announcing to the membership. We are wanting to grow applications and have tried to identify ways to open the process so it encourages more nominations.
VII. RESEARCH
Howard Wolf reminded the membership we were exploring a partnership with Gallup. Unfortunately Gallup was not responsive and the idea has been put aside. Meanwhile the board discussed and has decided to make what we already have more available. We’ve also decided to pull back more on the aggressive notion in the strategic plan that research could become a profit center. CASE however has identified research as a key priority and there is indication that they will want to partner with us on more substantive alumni engagement research.
Jeff Todd, UBC, endorsed by the Governance Committee for a second two –year term as Secretary as per article VI, 6.2, D of the CAAE By-Law with a term completion date of August 31, 2018.
membership meetin
Laura Wayland, Northwestern, endorsed by the Governance Committee for a second term of three years as an elected director as per article VI, 6.2, F of the CAAE By-Law with a completion date of August 31, 2019.
Donna Thornton, from Rutgers, endorsed by the Governance Committee for a three year term as an elected director as per article VI, 6.2, F of the CAAE By-Law with a term completion date of August 31, 2019.
Howard Wolf, Stanford, endorsed by the Governance Committee for a two year term as an elected director to fill the vacancy caused by the resignation of Rich Engel from UC Davis as per article VI, 6.2, F of the CAAE By-Law with a term completion date of August 31, 2018.
The following Elected Directors are continuing in their current terms:
Donna McPhee, Columbia, enters into the second year of her term in filling the board position vacated by UC Berkeley (Jefferson Coombs) with a term completion date of August 31, 2017.
Hoopes Wampler, U Penn, enters into the second year of his term in filling the board position vacated by Colorado (Colleen Meyer) with a term completion date of August 31, 2017.
Mike Pede Houston, enters into the second year of his three year term with a term completion date of August 31, 2018.
The following Appointed Directors have been selected by the President as per article VI, 6.1, C of the CAAE By-Law and have been additionally endorsed by the Governance Committee:
Sterly Wilder, Duke, has been recommended for a two-year term as an appointed director with a term completion date of August 31, 2018.
Susan DeMuth, Johns Hopkins, has been recommended for a two-year term as an appointed director with a term completion date of August 31, 2018.
Steve Hall moved approval of the slate and Jennifer Heisey seconded the motion and the slate was approved.
IX. OTHER BUSINESS
JT thanked Donna McPhee and the institute committee for taking on the programming for the summer institute for taking on the role of guiding
X.
ADJOURNMENT
Jeff Davis moved and JC Schnabel seconded the motion to adjourn.
CAAE Winter Institute Financial Snapshot
Financial Snapshot
Scottsdale
February 20–22 21