City of Alamogordo FY21 Annual Report

Page 25

Desert Lakes Golf Course www.desertlakesgolf.com

G & L Golf employed an average of 30+ employees throughout the year with an increase in the summer season and a decrease in the winter season. Approximately two-thirds were employed in the Food & Beverage area and the remainder in the Golf Shop and Service Staff area (carts & range).

COVID-19 The whole facility was closed from November 16th – December 2nd, 2020.The facility continued to feel the effects of the COVID pandemic after reopening, but for the most part, overcame much of the disturbance.

REVENUE Overall revenues for golf have increased dramatically over the past few years. The COVID shut down and following restrictions made golf a safe and healthy exercise, and the golf industry as a whole saw a large uptick in participation. This coupled with our aggressive new ideas such as special military rates, new types of golf outings & tournaments, and growth of the game initiatives to help build new golfers and attract people to the golf course. The beginning of 2021 looks promising with new military rates and the closing of the base golf course. We have also seen a large increase in the numbers and demographics that are taking advantage of the course and the driving range.

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