E005: Crystal Andrus – How to Create Authentic Content that Attracts Your Ideal Client

The Coachzing Show E P I S O D E 1 : T H E B A C K S TO R Y

EPISODE 5:

How to Create Authentic Content that Attracts Your Ideal Client

1 Featured Guest: Your Host: © ACQYR Inc. All rights reserved.

CRYSTAL ANDRUS !

DOUG FORESTA

Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing?

Let’s work together: http://www.coachzing.com

http://www.coachzing.com

! ! ! ! ! ! ! ! !

DISCLAIMER ALL RIGHTS RESERVED. No part of this report may be modified or altered in any form whatsoever, electronic, or mechanical, including photocopying, recording, or by any informational storage or retrieval system without express written, dated and signed permission from the author.

AFFILIATE DISCLAIMER. The short, direct, non-legal version is this: Some of the links in this report may be affiliate links which means that I earn money if you choose to buy from that vendor at some point in the near future. Yes, I am proud that I feed my family by finding the best resources on the net and sharing them with you and I am humbled and thankful that you trust me to do so. I do not choose which products and services to promote based upon which pay me the most, I choose based upon my decision of which I would recommend to a dear friend. You will never pay more for an item by clicking through my affiliate link, and, in fact, may pay less since I negotiate special offers for my readers that are not available elsewhere.

DISCLAIMER AND/OR LEGAL NOTICES: The information presented herein represents the view of the author as of the date of publication. Because of the rate with which conditions change, the author reserves the right to alter and update his opinion based on the new conditions. The report is for informational purposes only. While every attempt has been made to verify the information provided in this report, neither the author nor his affiliates/partners assume any responsibility for errors, inaccuracies or omissions. Any slights of people or organizations are unintentional. If advice concerning legal or related matters is needed, the services of a fully qualified professional should be sought. This report is not intended for use as a source of legal or accounting advice. You should be aware of any laws which govern business transactions or other business practices in your country and state. Any reference to any person or business whether living or dead is purely coincidental. © ACQYR Inc. & Coachzing.com

! !

! ! © ACQYR Inc. All rights reserved.

!

2

Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing?

Let’s work together: http://www.coachzing.com

The Coachzing Show EPISODE 5: TRANSCRIPT

!

EPISODE 5: How to Create Authentic Content that Attracts Your Ideal Client Listen Here: http://www.coachzing.com/podcast/e005-crystal-andrus/

!

Our Guest: Crystal Andrus, founder the Swat Institute (Simply Woman Accredited Trainer) talks about the importance of vulnerability and authenticity in creating content that attracts your ideal client.

!

Crystal Andrus is a worldwide leader in the field of self-discovery and personal transformation. She has risen to become a three-time best-selling author, international speaker, TV personality, and host of her own radio show on CBS Radio.

In This Episode, You'll Discover: ✓

How to be more authentic in your content marketing and what that means

✓

Crystal’s favorite content marketing strategy that has helped her become an international speaker, coach and best-selling author

✓

Why you shouldn’t try to “sell” in your content and what to do instead

© ACQYR Inc. All rights reserved.

! !

Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing?

Let’s work together: http://www.coachzing.com

3

The Coachzing Show

coach in ✓

EPISODE 5: TRANSCRIPT

Why Crystal turned down a content creation opportunity and why it was the best thing she ever did (and the lesson for you)

Tips From The Episode: ✓ Don’t try to be perfect, let your market see your flaws and vulnerabilities ✓ Find your niche and stick to it ✓ Explain to your tribe your personal journey and how it relates to what you teach ✓ What you are great at is usually what you have had to overcome yourself

Links & Resources Mentioned: ✓

Swat Institute

✓

Quozio

WE NEED YOUR HELP! Please leave us an honest iTunes rating and review by clicking here. It really helps us to reach and help more people. Thank you! :) ! © ACQYR Inc. All rights reserved.

!

4

Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing?

Let’s work together: http://www.coachzing.com

The Coachzing Show EPISODE 5: TRANSCRIPT

Introduction Welcome to the Coachzing show, dedicated to helping you work less, work more and help more people for creative content marketing. This show is brought to you by Coachzing.com, a marketing and publishing company for people who help people. And now here's your host, Doug Foresta.

!

Doug:

Hello. Welcome back to the Coachzing Show, brought to you by Coachzing.com, marketing a publishing solutions for people who help people, and I am just so excited.

!

We are back with another great guest. I have to tell you, if you're a therapist or a coach and you're looking for creative content strategies, and if you're a therapist or a coach you should be looking for creative content strategies, we just have the best of the best and today is no different.

!

Dan Morris is with me today. He is a blog revenue coach, and he founded and operates Blogging Concentrated. You're going to learn a lot about blogging and about monetization. You'll get a lot out of this episode.

!

Without further adieu, I want to welcome Dan Morris to the show. Dan, thank you so much.

!

Dan:

! !

Appreciate it, man, this rocks.

! © ACQYR Inc. All rights reserved.

!

5

Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing?

Let’s work together: http://www.coachzing.com

The Coachzing Show EPISODE 5: TRANSCRIPT

Content Marketing Strategy (00:44) Doug:

!

Dan: !

Doug: !

Dan:

!

Thank you. Let's get down to it. The first question is, what is your favorite content marketing strategy?

Voice would be number one.

What do you mean by voice?

Some people say content is king, and I've got to tell you, content is everywhere. It's so prolific, that it almost costs you more work than it used to because now your content has to be so much better.

It has to be really quality. Images and headlines and it's got to really grab peoples' attention, because no matter what the topic is it's not like there's only one person out there talking about YouTube strategy; there's 5,000.

!

The return on investment on content is a lot lower than it used to be.

The one thing that we find for all of our clients that rises above everything, is voice.

! !

If you really understand your clientele, your audience, and you're able to speak in a tone and syncopation and words and tense that resonates with them, then it doesn't matter how much other content is out there that you're competing with.

It's a little bit like blue ocean strategy, in that voice separates you from everyone else, because how many posts can you read about the top 7 things you need to be doing in podcasting? There's 1,000.

! © ACQYR Inc. All rights reserved.

!

6

Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing?

Let’s work together: http://www.coachzing.com

The Coachzing Show EPISODE 5: TRANSCRIPT

!

It all comes down to do you really know who you're talking to, and is your message tailored to that audience so that they actually feel it in their bones that you're talking to them, and then they're compelled to Tweet, pin, share, like and comment.

Or have you not spent enough time really figuring out who your people are and you're pretty much just speaking your own language and hoping that people are reading what you're writing?

Want the full transcript?

Join the Coach Zingers Community…

! © ACQYR Inc. All rights reserved.

!

7

Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing?

Let’s work together: http://www.coachzing.com

!

!

The Coachzing Show

Are you a Coach Zinger yet?

EPISODE 5: TRANSCRIPT

Here’s what you get when you join the Coach Zingers Community… ! ✓ Monthly “Idea Party” Calls: Get connected with other like-minded experts, blast through obstacles, and forge joint venture partnerships

✓ Monthly Expert Q&A Calls: Discover cutting edge marketing strategies geared toward authors, coaches, and therapists

✓ Full Transcripts and Show Notes for each podcast episode ✓ Exclusive Bonus Content from our guests ✓ Access to the Private Facebook Community to network and meet other top professionals in your industry

Click Here to Join !

http://www.coachzing.com/community

© ACQYR Inc. All rights reserved.

!

8

Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing?

Let’s work together: http://www.coachzing.com