The Coachzing Show E P I S O D E 1 : T H E B A C K S TO R Y
EPISODE 10:
Crack the Linkedin Code for More Leads, Prospects and Clients
1 Featured Guest: Your Host: © ACQYR Inc. All rights reserved. MELONIE DODARO ! DOUG FORESTA
Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing? Let’s work together: http://www.coachzing.com
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The Coachzing Show EPISODE 10: TRANSCRIPT
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The Coachzing Show EPISODE 10: TRANSCRIPT
EPISODE 10: Crack the Linkedin Code for More Leads, Prospects and Clients Listen Here: http://www.coachzing.com/podcast/e010-melonie-dodaro/
! Our Featured Guest: Melonie Dodaro, Canada’s #1 Linkedin expert shares tips and advice about how to share content on Linkedin in a way that creates more engagement and connects you with your ideal clients and prospects.
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Melonie is the author of The LinkedIn Code, and Founder of Top Dog Social Media, a social media agency that helps brands, businesses, professionals and sales teams use social media marketing and social selling to boost their visibility, attract new customers and increase their revenue. Social Media Examiner has listed her blog as one of Top 10 Social Media Blogs of 2014.
In This Episode, You'll Discover: ✓
The biggest mistake you are probably making on Linkedin that is costing you business
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How to post content on Linkedin in a way that engages your prospects
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Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing? Let’s work together: http://www.coachzing.com
The Coachzing Show EPISODE 10: TRANSCRIPT
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How to choose the RIGHT Linkedin groups to get more leads
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The ONE mindset shift you need to make when sharing content on Linkedin
Tips From The Episode: ✓
Make sure your profile positions you as an authority on Linkedin
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Blogging can establish you as an expert and drive more traffic to your website
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Personalize your connection requests on Linkedin
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Make sure to build up your recommendations on your profile for social proof
Links & Resources: ✓
Top Dog Social Media
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The Linkedin Code
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WE NEED YOUR HELP! Please leave us an honest iTunes rating and review by clicking here. It really helps us to reach and help more people. Thank you! :) ! © ACQYR Inc. All rights reserved.
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The Coachzing Show EPISODE 10: TRANSCRIPT
Introduction Welcome to the Coachzing show, dedicated to helping you work less, work more and help more people for creative content marketing. This show is brought to you by Coachzing.com, a marketing and publishing company for people who help people. And now here's your host, Doug Foresta.
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Doug:
Hello. Welcome back to the Coachzing Show. This is Doug Foresta, your host. We're going to be talking today about how to crack the LinkedIn code, and my
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guest is Melonie Dodaro. I just want to share with all of you listeners, thank you so much for your support of the show. One of the things I've committed to doing is to read some of the reviews
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some of you have left in iTunes, because I really appreciate it. We're in the new and noteworthy in overall and business and health, and you've
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really helped drive that. So thank you all for listening to the show, and I'm glad you find it helpful and with
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good content. The review I'll read today is from the Unlearning Center, and they say, "I enjoy the interaction with the guest. It was light with some humor, but at the same time it was pertinent to my business. I found the content to be very valuable to my client-based
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business, very informative, new ideas and information." Thanks to the Unlearning Center, and I'll just read one or two each time when we get on, because I do appreciate all of you listeners.
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Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing? Let’s work together: http://www.coachzing.com
The Coachzing Show EPISODE 10: TRANSCRIPT
! So let's get to it. My guest today is Melonie Dodaro, and you can visit her at TheLinkedInCode.com, also at TopDogSocialMedia.com.
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She is Canada's number one LinkedIn expert, social media speaker, author and trainer.
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When it comes to content and content marketing, LinkedIn is so valuable, but I know there are so many people who are only using the tip of the iceberg of what LinkedIn is, and I'm probably one of them. I'm really excited about this episode and learning myself.
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Melonie Dodaro, thank you for joining me today.
! Melonie:
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Thanks so much, Doug.
Content Marketing Strategy (01:37) Doug:
Let's get right down to it. The first question is, what is your favorite content marketing strategy?
! Melonie:
I think when it comes to LinkedIn, one of the things that's really important is to combine that with great content marketing strategy and to position yourself as
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an authority on your topic.
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The Coachzing Show EPISODE 10: TRANSCRIPT
There are a number of different ways to do that, when it comes to content.
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My most popular way I do it is through blogging. Blogging allows you to share content on LinkedIn, whether it's a status update, sharing groups or LinkedIn's new LinkedIn Publisher feature, which allows you to get your blog posts in front of a lot more people than even your website or blog could do.
! Doug:
You said blogging establishes you as an expert, right?
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