E011: Rachel Martin – How to Create Engaging Blogs that

The Coachzing Show E P I S O D E 1 : T H E B A C K S TO R Y

EPISODE 11:

How to Create Engaging Blogs that Go Viral

1 Featured Guest: Your Host: © ACQYR Inc. All rights reserved. ! DOUG FORESTA RACHEL MARTIN

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The Coachzing Show EPISODE 11: TRANSCRIPT

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The Coachzing Show EPISODE 11: TRANSCRIPT

EPISODE 11: How to Create Engaging Blogs That Go Viral Listen Here: http://www.coachzing.com/podcast/e011-rachel-martin/

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Our Featured Guest: Rachel Martin, blogger and Vice President of Blogging Concentrated discusses how to create content that builds trust with your ideal audience, and compels them to share and come back for more.

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Rachel’s blog “Finding Joy” has over 8,000 subscribers. As the Vice President of Blogging Concentrated she helps other bloggers find their authentic voice and monetize their blogs.

In This Episode, You'll Discover: ✓

Why polishing your content too much can hurt you

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How a “polar vortex” helped Rachel create viral content (and the lesson for you)

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How to go viral with your blog

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The Coachzing Show EPISODE 11: TRANSCRIPT

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Why it’s so hard to get people to trust you online and the SECRET formula for building trust

Tips From The Episode: ✓

Give yourself time to develop your voice and figure out what you need to share

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Your content doesn’t have to be perfect, but it does have to be professional

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Make sure to reach out and get support for your content creation

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Focus on one social media platform at a time and master it

Links & Resources: ✓

Finding Joy

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Blogging Concentrated

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WE! NEED YOUR HELP! Please leave us an ! honest iTunes rating and review by clicking ! ! It really helps us to reach and help more here. ! ! people.

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The Coachzing Show EPISODE 11: TRANSCRIPT

Introduction Welcome to the Coachzing show, dedicated to helping you work less, work more and help more people for creative content marketing. This show is brought to you by Coachzing.com, a marketing and publishing company for people who help people. And now here's your host, Doug Foresta.

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Doug:

Hello, welcome back to the Coachzing Show, the show that helps coaches, therapists, speakers and authors work less, earn more and help more people

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through creative content marketing.

We started the show to really help people to get your content out there, get your voice out there, and it's just been picking up more and more.

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We hit the new and noteworthy, and as of this time we've hit the new and noteworthy in three different categories: Overall, business and self-help.

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And it's all thanks to you, my dear listeners, so I really appreciate it.

Please keep the feedback coming. I've committed to reading one review on air

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each time.

Today's from Elizabeth Haligan, and she says, "The podcast was direct, to the point and actionable." She said she's very pleased to find the new podcast. "I've listened to two shows so far and have already found some gems of advice that will streamline

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my work and help me to be more effective with my content marketing."

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The Coachzing Show EPISODE 11: TRANSCRIPT

So we want your feedback one way or the other. We want to know what you like, what you don't like, what you want to see more of on show, so please keep that coming.

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That's why we do the show, is to help you to work less, earn more and help more people through creative content marketing.

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My guest today is Rachel Martin. I'll just say a little bit about her and bring her right on. I'm sure we will be talking about blogging. She is co-founder of bloggingconcentrated.com.

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She also has a website, findingjoy.net and not.com. Maybe we'll talk about why that is. For those of you that remember Dan Morris, she also with Dan works at bloggingconcentrated.com.

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And so without further adieu, Rachel Martin, thank you for joining me.

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Rachel:

Well, thank you for having me. It's an honor and a privilege. I love chatting content and everything like that, and so thank you.

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Doug:

Thanks.

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The Coachzing Show EPISODE 11: TRANSCRIPT

Content Strategy (01:49) Doug:

So let's get to it. Let me ask you what your favorite content strategy is.

Rachel:

All right. Well, my favorite strategy, it's going to sound probably really simple,

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but it's, honestly, being very authentic with your own voice.

Because a lot of times, there's so much content out there, and I can tell you, specifically, this is how I write about motherhood, which is what I write about a lot on

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findingjoy.net.

The trick is, is understanding your own voice and being really confident in it and finding out where your voice intersects with where your readers -- what they like and what they love about what you say.

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EPISODE 11: TRANSCRIPT

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