June 2020 - Missouri Beef Cattleman

Page 24

Your

BEEF CHECKOFF NEWS Beef and Dairy Months Back to Back – a perfect partnership! with Mark Russell, Executive Director, MBIC What comes first, the chicken or the egg? Or, the milk or the cow? Well, in order to have REAL milk, you have to have the cow; so, that question is easy to answer. In order to have REAL beef, you have to have the cow as well! Nuts are NOT milk and plants are NOT meat. REAL Milk and Beef are the real deal! Dairy cattle also contribute to the beef checkoff, in addition to milk promotion checkoffs. The Nutrients You Need with a Taste You Love Beef and Dairy have been staples of nutrition for centuries. With the domestication of bovines, civilizations have benefitted nutritionally from the nutrients supplied by both. Dairy is a nutrient-rich option, packing in nine essential nutrients. It’s also an excellent source of protein. Studies show that three daily servings of dairy, improve overall diet quality and reduce the risk of various chronic diseases. Studies also indicate dairy foods may contribute to lower blood pressure and reduce the risk for cardiovascular disease and Type 2 Diabetes. More specifically, the research shows the low-fat Dietary Approaches to Stop Hypertension (DASH) eating plan—which emphasizes dairy, fruit, vegetables and whole grains and is supported by the Dietary Guidelines for Americans—

WINDSOR LIVESTOCK AUCTION JUNE 2020

“FAMILY OWNED AND OPERATED SINCE 1983”

24

Sales Every Wednesday @ Noon Jake Drenon 660-441-7716

Blake Drenon Rodney Drenon 660-351-4887 660-890-4898

may help manage blood pressure. Milk contains essential nutrients like high-quality protein, calcium, vitamin D and more. These nutrients help our bodies function properly. For example: 1. Protein helps build and repair muscle tissue. 2. Calcium and vitamin D helps build and maintain strong bones and teeth. 3. Milk also contains B vitamins, which can help your body convert food into fuel like Vitamin B-12, Riboflavin (B2), Pantothenic acid (B5), Niacin (B3). Top Dairy Trends Helping retailers stay on top of consumer trends and better understand what drives food purchasing decisions ensures relevancy as well as the opportunity to increase demand and sales. And when it comes to trends, dairy delivers a lot of what consumers desire, which includes core beliefs and factors like locally produced, taste, nutrients, convenience, accessibility and sustainability. Now, let’s also explore the powerhouse of nutrition, Beef: Big Nutrition. Small Package. This may leave you wondering how beef stacks up against other protein options. When it comes to highquality proteins, beef provides many nutrients in a smaller serving size than some other choices (with unbeatable taste at that)! For example, you’d have to eat at least 8 oz. of cooked chicken breast (USDA NDB #05064) to get the same amount of iron in just 3 oz. serving of cooked beef (USDA NDB #13364). When comparing zinc, you’d need to eat 20 oz. of cooked chicken breast!. One three ounce serving of cooked beef provides 51% of the daily value we need for Protein, 41% of daily value of B12 and 39% of the need for Zinc. Other essential nutrients highlighted in a serving include Selenium,


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