June 2019 - Missouri Beef Cattleman

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CONTENTS

June 2019

FEATURES 16

Resilience & Recovery

46

Moving Forward

Farmers and Ranchers Work to Recover from Flood Damage

Young Producers Bring Fresh Perspectives

MEMBER NEWS 6 22 34

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Association Update Beef Checkoff News County News

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Moving Forward

Resilience & Recovery

COLUMNS 8

MCA President’s Perspective Our Finest Hour

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Straight Talk: Mike Deering

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What’s Cookin’ at the Beef House

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On the Edge of Common Sense: Baxter Black

Lyical Genius

Beef House Volunteer Notes

A Cowboy Parade

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CattleWomen’s Corner

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Capitol Update

Summer Advocacy

Time & Work

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ON THE COVER:

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Photo by Kelly Massey of KJM Photography. The Missouri Beef Cattleman is an official publication of the Missouri Cattlemen’s Association.


MISSOURI

BEEF CATTLEMAN

OFFICIAL PUBLICATION OF THE MISSOURI CATTLEMEN’S ASSOCIATION

Volume 48 - Issue 13 (USPS 890-240 • ISSN 0192-3056) Magazine Publishing Office 2306 Bluff Creek Drive, #100, Columbia, MO 65201 Phone: 573-499-9162 • Fax: 573-499-9167 Andy Atzenweiler: Editor/Production/Ad Sales P.O. Box 480977 • Kansas City, Missouri 64148 816-210-7713 • E-mail: mobeef@sbcglobal.net Coby Wilson: Ad Sales 573-499-9162 Ext 235

Missouri Cattlemen’s Association MCA Website: www.mocattle.com

DEPARTMENTS 7

New MCA Members

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Obituary: Allen Henry

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Red Angus News

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Obituary: Alfred Riekof

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NCBA News

58

USMEF Update

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Advertisers Index

Missouri’s Cattlemen Foundation www.mocattlemenfoundation.org

Missouri’s CattleWomen

http://mocattle.com/missouricattlewomen.aspx

2019 MCA Officers

Bobby Simpson, President 573-729-6583 • 3556 CR 6150, Salem, MO 65560 Marvin Dieckman, President-Elect 660-596-4163 • 28998 Hwy JJ, Cole Camp, MO 65325 Patty Wood, Vice President 660-287-7701 • 16075 Wood Road, La Monte, MO 65337 Matt Hardecke, Treasurer 573-846-6614 • 19102 Skymeadows Dr., Wildwood, MO 63069 David Dick, Secretary 660-826-0031 • 23529 Anderson School Rd., Sedalia, MO 65301

2019 MCA Regional Vice Presidents

Region 1: Eric Greenley, 21998 Pleasant Valley Rd. Knox City, MO 63446 660-341-8750 Region 2: Chuck Miller, 393 Spring Garden Road Olean, MO 65064 • 573-881-3589 Region 3: Charlie Besher, RR 5, Box 2402 Patton, MO 63662 • 573-866-2846 Region 4: Deb Thummel, 12601 Hwy. 46 Sheridan, MO 64486 • 660-541-2606 Region 5: Bruce Mershon, 10015 Windsor Drive Lee’s Summit, MO 64086 • 816-525-1954 Region 6: Clay Doeden, 14555 S. Hwy A Stockton, MO 65785 • 417-808-0415 Region 7: Traves Merrick, 1956 Hwy 97 Miller, MO 65707 • 417-536-8080

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Missouri Beef Cattleman, (USPS 890-240 • ISSN 0192-3056) is published monthly (12 times a year) and is the official publication of the Missouri Cattlemen’s Association, 2306 Bluff Creek Drive, #100, Columbia, Missouri, 65201. PERIODICALS postage paid at Columbia, Missouri and additional mailing offices. Subscription price is included as a part of the minimum membership dues of $70.00 per year in Missouri Cattlemen’s Association. Postmaster: Send address changes to: Missouri Beef Cattleman, P.O. Box 480977, Kansas City, Missouri 64148

Mike Deering • Executive Vice President - Ext 230 Mike@mocattle.com Sydney Thummel • Manager of Membership - Ext 231 Sydney@mocattle.com Coby Wilson • Manager of Strategic Solutions - Ext 235 Coby@mocattle.com Candace Bergesch • MBC Editor/Production Artist Candace@mocattle.com Lisa Stockhorst, Administrative Assistant – Ext 234 Lisa@mocattle.com

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Ben Abplanalp, Grant City, MO NickAbplanalp, Denver, MO Heidi Bailey, Luebbering, MO Duste Boggs, Stotts City, MO Mitchell Boggs, Jr., LaRussell, MO Bailey Braun, Jefferson City, MO Briar Brooks, Smithville, MO William Brooks, Smithville, MO Daniel Ulmanis, Bub Ag Services LLC., Koshkonong, MO Karli Buggs, Carthage, MO Ada Cassil, Jamestown, MO Chaz Coats, West Plains, MO Clifton Cobine, Sarcoxie, MO Mike Wyss, Covered Bridge Market, Russellville, MO Caleb Craig, Doniphan, MO Mackenzie Crow, Asbury, MO Mia Dobson, Fayette, MO Justin Duenke, Laddonia, MO Jackson Ebert, Holt, MO Tenley Edwards, Higginsville, MO Cainen Flaspohler, Fayette, MO Cortana Flaspohler, Fayette, MO Thomas Forck Jr, Hartsburg, MO Brandon Ford, Lightning Oak Farm, West Plains, MO Easton Ford, Lightning Oak Farm, West Plains, MO Hayden Franks, Peace Valley, MO Tyler Franks, Peace Valley, MO Kallen Garrison, Boss, MO Gary & Kaye Gasperson, Mtn. Grove, MO Zoe Gurley, Sarcoxie, MO Britta Hoff, Blackwater, MO Joe Thompson, Holland 59 Farm LLC., Marshall, MO Chance Hollingshad, Hollingshad Farms, West Plains, MO

Lyndon Hostetler, Miller, MO Jason Hoth, Anderson, MO Grant Huebler, Bland, MO Michael Jedlicka, J & S Ranch, Koshkonong, MO Cheyenne Johnston, Fayette, MO Jack & Sonya Jones, Ponderosa Farm, West Plains, MO Cora Kay Ketchum, Downing, MO Zada Rae Ketchum, Downing, MO Cheyenne Krithrich, Leeton, MO Dean Manuel, Sedalia, MO Allee Maronde, Reeds, MO Jacob & Diana Meyer, Meyer Circle Drive Farm, Carl Juction, MO Savannah Miller, Jonesburg, MO Jerry Gardner, O’Bamon Bank, Buffalo, MO Martha Peacocle, Desloge, MO Sonja Langseth, POET Nutrition, Souix Falls, SD David Ruebush, Blandinsville, IL Lucy Schnitker, Middletown, MO Avery Schroeder, Miami, MO Billy & Mary Sexton, West Plains, MO Addy Sinning, Mansfield, MO Bud Sloan, Hamilton, MO Luke Smith, Lextington, MO Joseph Todd, Willard, MO Luke Vaughn, Rothville, MO Ronnie & Kim Vaughn, Rothville, MO Veronica Vaughn, Rothville, MO Will Vaughn, Rothville, MO Mary Grace Warden, Halfway, MO Jacob Wilshusen, Columbia, MO Landon Witt, Leslie, MO

See the MCA Membership Form on page 63

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Straight

Talk

with Mike Deering Lyrical Genius Old school country is my thing. I have never ventured far from that. But, I recently discovered Tom Petty and the man is a lyrical genius. For the past four months, multiple times a day, I have been listening to his tune, “I Won’t Back Down.” So much that my three-year-old son, Charley, literally knows every word. Music speaks to me, and this song was motivation to keep fighting and remain confident we could pass Senate Bill 391, despite times where it appeared unlikely and when others were vocal about their doubts.

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After all, the doubts were realistic, and the skepticism was rooted in history. Similar legislation had been tried twice before and failed. This was the year where the lyrics changed from hopelessness to relentless optimism. The House moved the legislation to the Governor’s desk with a 103-44 vote on May 14. No longer will farm and ranch families be hindered by the threat of scientifically unfounded county regulations more stringent than rules promulgated at the state level. No longer will the 20 counties in our state with ordinances restricting agriculture be able to continue to stymie expansion and new beginnings for the next generation. The regulatory uncertainty has been minimized, and the opportunity for growth has been realized.

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While doubts were plenty, I never lost confidence. Staying up all night long as the legislation was filibustered in the Senate for 12 hours didn’t shut us down. The Missouri Rural Crisis Center spending money on radio advertising throughout the state, inappropriately labeling families as corporate factory farmers didn’t faze us. The Sierra Club and the Humane Society of the United States activating their members to contact legislators with bogus fear mongering got under our skin, but we didn’t let it control us. We stayed focused.

Executive Vice President I’ve been called the “anchor,” “the man with the plan,” and my personal favorite “magic Mike.” While flattering, this victory was the product of leaders and staff of nearly 30 groups standing together, dedicated House and Senate leadership, unwavering bill sponsors, and elected leaders willing to sort fact from fiction. Please call those who voted yes and thank them for supporting this legislation. No matter where you live, please contact Senator Mike Bernskoetter and Representative Mike Haffner for sponsoring and handling this legislation respectively. Above all that, this is about the people. One real story from the next generation wanting a future in Missouri agriculture is more powerful than 1,000 emails with activist talking points. One real story from a farmer wanting to expand and create more economic activity does more than radio advertisements. The opposition didn’t have farmers and ranchers at the Capitol every single week of legislative session. The Cowboys at the Capitol program worked. No bogus talking points, just real people with real stories. Dedicated farmers and ranchers made this happen. This is their win. They are the ones who didn’t back down and stood their ground. They brought to life the words of Tom Petty’s song. They are the lyrical geniuses and this historic victory belongs to them. With that said, feel free to keep calling me “magic Mike.”



What’s Cookin’ at the

Missouri Beef House By Pat & Patty Wood, MCA Beef House Managers Beef House Volunteer Notes The tentative 2019 MCA Beef House schedule is now in print on the next page, and we need each affiliate group to take notice of date, times, and number of volunteers requested. The 2019 Missouri State Fair held in Sedalia is August 8-18, and your Beef House hours of operation are 11 a.m. -9 p.m. for the 11-day fair. The annual success of the Missouri Beef House would not be possible without the gracious volunteers that serve during shifts.

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For those wondering what it’s like to volunteer for your Beef House, here are a few guidelines: • Arrive 30 minutes prior to your county shift for volunteer orientation. • Gather with your group on the patio of the Beef House/behind the MCW Showcase. • Each volunteer is given an apron, MCA hat or visor, and guidance of your responsibilities. • Shifts are 4 hours in length. • Minimum of 15 up to 30 stations available for volunteer positions.

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Hwy 42 West • Vienna Missouri 65582 45 Miles South of Jefferson City Selling All classes of Cattle Wednesday • 10:00 a.m. Featuring ‘Star-Vac Program’ Cattle Weekly DVAuction Service for convenient online viewing & bidding For More Information Call… David Patton Office Ross Patton Bill Patton 573-308-6655 573-422-3305 573-308-6657 573-308-6658 Visit our website: www.scrsvienna.com or E-mail us: scrsvienna@gmail.com “Make South Central your Livestock Market”

• You will receive direction and support of your position throughout your entire shift. • Opportunity to be a positive face for MCA and promote the beef industry to our customers. • Free meal at the end of your shift to say a BIG THANKS for your time and dedication. We encourage each of you to call your county affiliate president to volunteer with your group at your Missouri Beef House. It is important that each county president or your group representative call our MCA Manager of Membership Sydney Thummel at 573-499-9162 as soon as possible to confirm that you have marked your calendars and county volunteers have been contacted. Thought for the Month…“Volunteers do not necessarily have the time; they have the heart.”


2019 Missouri Beef House County Volunteer (Tentative) Work Schedule August 8-18 8 Thusday 10:00 - 2:30

10:00 - 2:30

Tri County...... 15 Hickory........... 10

Warren........... 10 Vernon............ 20 California Nodaway......... 10 FFA............... 15 Cole................ 15

2:00 - 6:00

2:00 - 6:00

Texas................ 8 CassJackson.... 10 Morgan........... 10

Gentry............ 15 Lafayette......... 20 Clinton........... 15 South Central.... 6 St. Clair FFA.....?? St. Clair...........??

5:30 - 9:30

5:30 - 9:30

Randolph........ 10 Mid-Missouri.. 10 Eugene FFA..... 10

MSU............... 10 Benton............ 35 Tipton FFA...... 15 MJCA............. 10 Andrew............. 5 Moniteau........ 15 MCW................ 8 Jamestown CCW/MCC....... 8 FFA................. 5

12 13 14 15 Monday Tuesday Wednesday Thursday 10:00 - 2:30

10:00 - 2:30

10:00 - 2:30

9 10 11 Friday Saturday Sunday

10:00 - 2:30

10:00 - 2:30

2:00 - 6:00

5:30 - 9:30

16 17 Friday Saturday 10:00 - 2:30

10:00 - 2:30

10:00 - 2:30

2:00 - 6:00

5:30 - 9:30

18 Sunday 10:00 - 2:30

Ray................... 5 Lewis/Marion.... 8 Macon............ 12 Eldon FFA....... 30 Sullivan........... 10 Linn................ 10 Windsor FFA..... 8 Maries/Osage.... 5 FCS.................. 5

Lafayette......... 15 Carroll............ 10 Southwest Dallas............. 15 St. Charles........ 5 Cattlemen...... 15 Douglas/ Cedar............... 5 Wright............. 8 Adair................ 5

2:00 - 6:00

2:00 - 6:00

2:00 - 6:00

2:00 - 6:00

2:00 - 6:00

2:00 - 6:00

2:00 - 6:00

Bates............... 25 Audrain........... 10 Callaway/ FCS.................. 5 Newton/ Montgomery.. 10 McDonald....... 7 Appleton City FFA............... 13

Monroe............. 5 Boone............. 15 Polk................ 15 Pettis.............. 15 Ralls................. 5 Jasper............... 5 Franklin............ 8 OPENING....... 10

5:30 - 9:30

5:30 - 9:30

5:30 - 9:30

5:30 - 9:30

Henry............. 15 Johnson........... 15 Knox................. 5 Norborne FFA.. 10 Russellville Harrison......... 10 FFA................. 7

5:30 - 9:30

5:30 - 9:30

5:30 - 9:30

Cooper............ 15 Howard........... 15 MU Block & Pike/Lincoln.... 10 Bridle............ 10 Saline............. 18 Columbia FFA. 15

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Please arrive 30 minutes prior to your shift for volunteer orientation. The Beef House hours of operation are 11am – 9pm. If your county is unable to work the assigned shift, please contact the MCA office at 573-499-9162.

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Allen Leroy Henry September 12, 1935 - May 13, 2019 (Age 83) Allen Henry, age 83, formerly of Purdin, Missouri died Monday, May 13, 2019, at Hilltop Assisted Living in Weatherford, Texas. Funeral services will be at 10:30 a.m. on Saturday, May 25, 2019, at Bear Branch United Methodist Church near Purdin with Pastor Jim Fitzgerald officiating. Burial will be in Bear Branch Cemetery. Visitation will be Friday, May 24, 2019, from 6:00 until 8:00 in the evening at Wright Funeral Home in Brookfield. Memorials to the Missouri’s Cattlemen Foundation, may be left at the funeral home or mailed to 2306 Bluff Creek Drive, Columbia, Missouri 65201. (Allen Henry Memorial) Allen Leroy Henry was born September 12, 1935, at the family home in Rawlings County, KS to Galen S. Henry and R. Ruth Ford. On July 24, 1960, he married Nadine Fae Buswell at Bear Branch UMC in Purdin, Missouri. Growing up, Allen was active in the Thomas County 4-H program, FFA, and wrestled at Colby High School in Colby, KS. Allen attended K-State from 1955-1959. He was a member of Alpha Gamma Rho, the 195657 Wool Judging teams along with the Meats Judging team in 1958 while at K-State. He worked at the St Joe Stockyards in 1959 until he married in 1960. He was actively involved in the family sheep and crop farming operation in western Kansas prior to coming to Missouri. Allen worked part time at the Brookfield Sale Barn along with maintaining the farming operation (cattle and crops). Allen was a passionate representative of the cattle industry. He was very active in the Linn County Cattlemen Association, Missouri Cattlemen’s Association & National Cattlemen Beef Association.

Allen and Nadine Henry at the Missouri Beef House during the Missouri State Fair.

He held many Board of Director positions at the County level. With MCA, Allen served as President in 1994 and served on the MCA Board of Directors as a County representative, held offices of SecretaryTreasurer, 2nd Vice President and 1st VP. He served as a Committee member on the NCBA board. He served on the Missouri Beef Industry Council in 1995. In 1997, he served on the MCA task force for potential processing plants for Missouri. In 2002, Allen received the Pioneer Award from MCA. Allen was a part in the development of the Missouri’s Cattlemen Foundation and served on the Board of Directors in 1994. He was a behind the scenes idea person to help to move the MCA organization forward in the 1980’s and 90’s. Allen was an active member of Bear Branch United Methodist Church. He held several church board offices over the years. He was instrumental in researching the church history for their 100th and 125th anniversaries. He was a lifelong gardener especially following his strokes in 2001. He also enjoyed hunting especially coyotes.

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Survivors include his 2 children, Lorraine Henry, Omaha, Nebraska and Leon (Peggy) Henry, Weatherford, Texas; 2 grandchildren, Abbi Henry, Huntsville, Texas and Alli Henry of Granbury, Texas. His sister, Mary (Rod) Rippe, Vancouver, Washington and sisters-in-law, Sandy Henry, Phoenix, Arizona and Carolyn (Gary) Bird, Colby, Kansas along with many nieces and nephews and other relatives.

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Preceded in death by his wife, Nadine and his parents, G.S. and Ruth Henry, brothers, Larry (Treva), Loren, Wilber, and Dennis.


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3390 Winbrook Dr., Memphis, TN 38116

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Your

BEEF CHECKOFF NEWS No Signs of Slowing Down!

With Mark Russell, Executive Director Whether it’s a homecooked meal, or, a fine dining dish, consumers clearly want beef on their plates in 2019. With beef supply on the upswing and consumer demand increasing, the beef industry is gaining momentum with no signs of slowing down in 2019. CALLING ALL COWBOY NINJA FANS — The hit NBC program, American Ninja Warrior, is returning for its 11th season beginning Wednesday, May 29 and once again fan-favorite Lance Pekus, the Cowboy Ninja and beef producer from Salmon, Idaho will be competing on the popular show. The show taped Lance this past weekend during the qualifier in Seattle/Tacoma and Lance had a crowd full of fans wearing “Beef. It’s What’s For Ninjas.” t-shirts and cowboy hats helping cheer him on. Lance has continued to be a strong ambassador for the Beef. It’s What’s For Dinner. brand and is a living example of how beef is a food for strength. While American Ninja Warrior is running on television this summer, Beef. It’s What’s For Dinner. will be sharing content, such as a series of videos featuring Lance Pekus, on social properties. Follow Beef. It’s What’s For

Callaway Livestock Center, Inc. On I-70, 4 miles east of Kingdom City, MO on outer road 573-642-7486 Every Monday: Slaughter Cattle Sale 10:00 a.m. Selling All Classes of Cattle 12:30 p.m.

1st Thursday Nite of Each Month: JUNE 2019

6:00 p.m. Bred Cows and Breeding Bull Sale

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David Means

John P. Harrison

573-642-9753

573-386-5150

Jack Harrison

David Bell

573-386-2138

660-327-5633

Dinner. on Facebook and Instagram and Lance Pekus on Instagram to get updates on the show. CHECKOFF MARKET RESEARCH CONTINUES TO SHOW CONSUMERS’ LOVE OF BEEF — NCBA, a contractor to the Beef Checkoff, manages an ongoing consumer beef tracker that clearly shows consumers continue to be positive about beef. Almost two-thirds are either strongly or somewhat positive about beef with relatively few expressing negative attitudes. These positive attitudes continue to be driven most by beef’s great taste, its versatility, being a great source of protein and the fact that consumers consider beef a very pleasurable eating experience. 2019 beef consumption is expected to increase. From a low in 2015 of 53.9 pounds per capita of beef consumed, to a projected consumption per capita of 58.3 pounds, beef is realizing an 8.2% increase. This is the highest per capita consumption since 2010 and a 15% increase since 2012. Chuck Coffey, Cattlemen’s Beef Board Chairman, says, “Not only are consumers eating more beef, they’re choosing higher quality beef.” Farmers and ranchers have worked hard to produce better beef over the past 10 years, and that work is paying off dividends at the cash register as consumers purchase more USDA Choice and Prime cuts according to Coffey. Coffey adds that profitability depends on increased consumer demand and when a consumer or chef chooses beef over another protein, it benefits the entire industry. Beef volume at foodservice remained strong in 2018 with 8.028 billion pounds sold in restaurants. Of that, 64% was in ground beef. Restaurant operators say steak on the menu is an excellent way to drive check averages, increase traffic and brings back repeat customers.


Consumers still land on the taste of beef as their top reason to eat more beef. They also strongly feel that beef is the #1 protein choice and most beef meals are quick and easy to prepare. Beef consumers also feel strongly that beef is nutritious (69%) and beef is safe to eat (66%). Beef, in a balanced diet, also outdistances other diets like low carb, plant-based and the Mediterranean diet. Beef substitutes have created much media attention recently. When looking at foodservice and retail, beef has 99.5% of the market while substitutes have around ½ of one percent. When looking at total meat & poultry consumption for 2019, 222.4 pounds of meat protein will be consumed. Meat substitutes are projected to be at .37 of one pound, or about 1.5 servings annually.

summer and fall, several videos will be produced to meet the interests of consumers across the state. Summer activities in Missouri will include Nutrition Adventure with dieticians and nutritionists, Hospital Hill Run Marathon in Kansas City, cooking classes with adults and children with Dierbergs in St. Louis, FFA camp presentations addressing the importance of the beef industry, and teacher tours with the Ag Education on the Move program. Call or stop by the office for any of your “Beef Promotion” needs.

Beef Exports Add Value to Producers Ninety six percent of the world’s population lives outside of the U.S. To reach beyond the U.S. consumer, a portion of beef checkoff funds are earmarked for the US Meat Export Federation whose goal is to represent U.S. beef in the global marketplace. In 2018, the export value of per head fed cattle slaughtered totaled $320.50. With recent announcements in Japan, that looks to improve for 2019. Checkoff efforts continue to beef-up millennial consumption. Millennials are a growing generation, with expanding families and influence, who will make beefbuying decisions for the next 40-plus years. Millennials care about and want to know how cattle are raised and the environmental impact of beef production. By 2020, millennial spending is expected to reach $1.4 trillion a year. Consumer studies are also revealing that millennial consumers ask the most questions about how farmers and ranchers raise their food. JUNE 2019

MBIC is developing content videos to meet that interest and let consumers learn more about the people raising beef in Missouri. This

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Meat Man First, Cattleman Second By Molly Bertz for American Red Angus Magazine Hung high on the wall next to the checkout counter sits a hand-drawn portrait of John Bichelmeyer, the patriarch and founder of Bichelmeyer Meats. With every new customer transaction, the cashier is reminded of the founding principle that built one of the most wellknown meat markets in the Kansas City area. Written below the charcoaled outline of a butcher’s smile are the words, “The first hunk of meat you sell is yourself.” Bichelmeyer Meats opened their doors in 1946 as a retail meat counter and custom processor. Today, the family-based meat company provides the same services as well as low-level wholesale, sausage and lunch meat processing, and small private catering. Employees and family have also turned the meat company into a streettaco restaurant with made-to-order tacos and tamales offered every Saturday. Co-owner Joe Bichelmeyer said the diversity of products offered at the meat company is a testament to their ability to adapt their products for consumers. “Our target market is anyone that wants to buy the very best of fresh meat products that you can feel comfortable eating,” Bichelmeyer said. He said to not blame the meat itself if you’ve been disappointed in the taste and flavor of the cut you selected from the grocery store shelf. “It’s not because it’s not good meat. It’s because it hasn’t been merchandised properly,” the co-owner said. “It’s harvested one day, fabricated the next day and is shipped and on the retail shelf within four days of slaughter. It’s offered to the public and it just hasn’t had a chance to bloom or age properly to be as flavorful and tender as it can be.”

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Bichelmeyer knows his local model is not new, but his butchery provides him an advantage over larger scale packers, wholesalers and grocery store counters.

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The Bichelmeyer family uses FCCP tags in all their yearlings to capitalize on market premiums for Red Angus-identified cattle.

Joe Bichelmeyer (above), along with his wife Marty and his brother Jim, ranch an hour south of their Kansas City-based meat retail business.

“We give meat the opportunity to be merchandised properly,” he said. “We have been fashionable so long that we are back in fashion again.” Red Meat, Red Genetics The meat market sources 50 percent of their beef for slaughter from their own commercial operation. Bichelmeyer Land and Cattle is owned by brothers Jim and Joe along with Joe’s wife, Marty, and is located an hour southwest of the Kansas City retail location near Williamsburg, Kansas. To continue to provide fresh, high-quality meat to their retail counter, the brothers made the switch to using Red Angus genetics three years ago. “I chose to utilize Red Angus genetics because of the consistency in quality,” Bichelmeyer said. Through several years of work with the Farmland Industries Research and Development Farm, Bichelmeyer slaughtered 130 research steers of Red Angus base annually. “Those cattle were among the best cattle we would slaughter all year long,” Bichelmeyer said. “Within the other breeds of cattle that we either custom slaughtered or sorted for our own use, we would get random carcasses as good as those, but not as many on a consistent basis.” He said the strong genetics of Red Angus are visible in the size of the loin eye area, marbling and carcass weight. “All of those things are important to me as a meat man first and a cattleman second,” Bichelmeyer said. In addition to seeing the success of the Red Angus breed post-harvest, the family made the decision three


years ago to incorporate Red Angus females into his commercial operation after selling half of their primarily Black Angus herd.

accumulated 400 acres to a developer 15 years ago, the Bichelmeyers purchased the current location of their commercial herd near Williamsburg, Kansas.

“We bought 230 Red Angus females, predominantly bred heifers, and we calved them and noticed fewer instances of calving difficulties,” Bichelmeyer said. “We were extremely pleased with the way the calves grew through the growing season and then we were incredibly surprised with the breed-back performance of those cattle on our ranch.”

Bichelmeyer sees value in allowing customers to be a part of the production and processing stages, saying they are as unique as the animals they raise and must be respected accordingly.

Another opportunity to sell a large portion of their bred females arose again the following year, creating more space for Red Angus females on the ranch. The bred cattle on their operation are typically no less than 2 years old and no more than 5 years old before being sold. He said from a business perspective, they are still an appreciating asset. “They are just coming into their prime and are going to raise calves that are optimal size,” Bichelmeyer said. “It’s created a challenge for us in that we calve more heifers than the normal ranch, but it also gives us the opportunity to enjoy the sale of young, bred females.” The herd’s growth was not complete with just the acquisition of Red Angus females. After liquidating his 30 Black Angus bulls, Bichelmeyer was able to find a Red Angus producer within a 60-mile radius of the meat market, where he purchased the sires necessary to transition his operation to exclusively run red cattle.

“We encourage our customers to come in during the time of the processing of their meats, whether it be beef or pork, and witness the transformation of the carcass to the little packages that they put in their freezer,” Bichelmeyer said. “There are no questions left unanswered when that happens.” The family also welcome tours to the ranch and meat company, engaging with visitors from industry groups, school districts and international exchanges. Regardless of age, Bichelmeyer values each individual’s question, concern or compliment with the same merit, and said interacting with the public is what he does best. “It’s a vocation that I grew into and dearly love because of the people I get to meet and serve on a daily basis,” he said. “Everyone is an individual and if you treat them as individuals and respect their wishes, you in turn get their respect and business.”

Taking his interest in the breed even further, Bichelmeyer’s is now using the Red Angus Feed Calf Certification Program yellow tag on all of their yearling calves to capitalize on market premiums.

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A Clear Business Model The Bichelmeyers were not born into the commercial cattle industry though. Soon after starting full time at the meat market, Bichelmeyer began leasing land and developing a small herd. As the herd became larger, he continued to purchase land and cattle, saying he prefers to be asset rich and cash poor. After selling their

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Better Decisions Lead to Better Outcomes By Ryan Boldt, RAAA Director of Breed Improvement The goal of any successful selection program is to continually improve from one generation to the next in as many economically relevant traits as possible. The best way to accomplish this goal is by having a detailed breeding objective. These objectives should focus on traits that are most important to your operation. By setting clear and concise goals it allows for the decisions that are made to achieve the short- and long-term goals of that enterprise. One of the services offered by Red Angus Association of America is the Herd Improvement Initiative which can be found at redangus.org/genetics/ herd-improvement-initiative/. This form helps with the development of breeding objectives as well as identifying which EPDs will help achieve those goals. When the goals are focused on improving genetic merit of the herd, the most efficient method to make progress is through the use of EPDs. The reason for this is that EPDs predict the additive genetic merit of the animal. The additive genetic merit of an animal is the genetic material that is passed from one generation to the next. With the release of the BOLT genetic evaluation, RAAA now has the most accurate estimates available to make selection decisions. Another added advantage to the BOLT system is now genetic evaluations run on a weekly basis. By having this ability, each animals EPDs are calculated using the most recently available performance and genomic information on each animal. What this advantage allows for is the ability to make selection decisions with more real-time information than what was previously available when genetic evaluations were conducted less frequently.

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These selection decisions become very important as we think about the long-term effects of those choices.

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Pilot Grove, Missouri 65276

Take for example the breeding decisions that are made today can have effects for many years into the future. A generation interval in cattle is the amount of time that it takes to replace one generation to the next. When generation interval is long this means that females or males are generally retained in the herd until older ages. As we think about this time it quickly becomes clear how important those selection decisions become. One of the challenging factors to making decisions is that many times these choices are made on younger animals that generally have lower accuracy EPDs. One method to overcome this limitation is through the use of genomic testing. These tests allow for an improvement in accuracy even before an animal has the ability to produce any progeny. In the IGS analysis, the amount of information that is garnered from a genotype test is quantified in what is known as Progeny Equivalents. This measure simply looks at how many progeny records would be needed to achieve a similar level of accuracy compared to an animal that has only been genotyped. For the traits BW, WW and YW, the number-of-progeny equivalents is 21, 22 and 24, respectively. While the new analysis is able to capture a lot of information from the genomic test, having data on those animals for each of the traits is still vitally important. The marker information is used simultaneously with pedigree and performance information to make predictions. Having all three sources of information allows for the most accurate and predictive EPDs from the analysis. Establishing a clear and well-defined breeding objective is the first step to achieving genetic improvement in any herd. Using the most current technologies will also facilitate for these decisions to be made with the best and most current information on each animal. Using this information will allow for better informed decisions that will be beneficial many years in the future.


JUNE 2019

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Red Angus Females: Most Highly Valued in the Beef Industry Source: by Brandi Buzzard Frobose, RAAA Communications Director and Gary Fike, former Director of Commercial Marketing If you haven’t heard the news that Red Angus females are the beef industry’s most-favored female, you might want to double check your news source. The fact is firmly established through university research, using multiple years of Superior Livestock price data, that Red Angus females are the most highly valued female by ranchers and farmers. This statement is true for both Red Angus heifer calves and bred heifers. The Red Angus female offers many benefits and can provide tremendous value to every cow-calf herd from coast to coast. It’s no wonder that year after year, Red Angus females sell at a sizable price advantage compared to Angus, Charolais and Englishbreed crosses, as well as females of other breeds and combinations.

MBCJune2014b.qxp_Layout 1 5/21/15 5:09 PM Page 38

Just how sizable is this price advantage? Superior Livestock data from 2010-2017 analyzed by M.J. Smith and co-workers at Kansas State University showed that Red Angus-sired bred heifers brought an average price of $1,711, besting Angus-sired bred heifers by $140 per head and English x Continental bred heifers by $133 per head. Additionally, Red Angus females brought $177 per head more than the base value for Brahman-influenced bred heifers (see graph). “Price directly reflects value to the buyer,” said Tom Brink, CEO of the Red Angus Association of America. “The sole reason Red Angus bred heifers out-sell all breeds on Superior video sales is because the cow-calf producers who purchase them find them more valuable than other breeds and breed crosses.”

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These data confirm that Red Angus females can position commercial producers to thrive in today’s challenging market. Their longevity, fertility, adaptability and efficiency, coupled with their good disposition, make them the ideal cow for today’s producer. Verl Brorsen of Perry, Oklahoma, has been raising and marketing Red Angus bred heifers for nearly a decade. A neighbor convinced him to give Red Angus a chance and, after raising and marketing his first group of females, Brorsen – who had been raising black Angus previously – said he jumped on the Red Angus bandwagon and never looked back. “I appreciate how calm and easy to work with Red Angus females are and, as a general rule, they are efficient and moderately sized. They have good, uniform udders and their heat tolerance, uniformity and mothering ability are also very desirable,” attested Brorsen. Producers all over the United States, just like Brorsen, are realizing the value of Red Angus females for a variety of reasons. Perhaps the most valuable application is the fact that “they hit the ground running as mama cows,” according to Brorsen. What more could you want than a herd of reliable, productive stock cows? Note: The price data shown here was presented at the Midwest Society of Animal Science meeting in Omaha, Nebraska, in March by Maggie Smith, a graduate student at Kansas State University. Data collection is managed by Superior Livestock Auctions, Merck Animal Health and Kansas State University.


JUNE 2019

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Both Genetics and Environment Influence Disposition Source: by Trinity Lewis for American Red Angus Magazine As bull sale flyers and catalogs begin filling mailboxes and producers once again become keenly aware of EPD trends, it is imperative to keep in mind disposition – the often-overlooked convenience trait. From carcass quality to rebreeding success, from your family’s safety to the economic impact of corral and equipment repairs, temperament is a common denominator that could make the difference in the overall profitability of your operation. Disposition Defined Disposition is measured by what some experts aptly refer to as “flight time” – that period when an animal enters a restrained area until they exit the chute. It is classified on a scale of 1 to 6 – docile to very aggressive. In a recent study from Iowa State University’s Armstrong Research Farm, disposition is described as, “a measure of the relative docility, wildness and handling ability of animals during processing both in the pen and handling facilities.” Instead of cataloging disposition on a scale of 1 to 6, most producers have a mental image of their favored calm cows while they also have noted the high-headed, wild-eyed females that may send them over the fence during calving season each year. Although it has historically been the norm to keep a crazy cow or two around as long as she raises a nice calf, modern research shows that that theory is no longer justifiable.

JUNE 2019

Environmental Factors and Genetic Selection What causes a cow to be crazy? Is it genetic or environmental? The answer is largely both.

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Although temperament can be attributed to a variety of factors, disposition heritability is estimated to be 25 to 40 percent, similar to weaning weight, yearling weight and other carcass traits. Thus, research shows that culling and selecting cattle based on behavior is an effective tool. Simple application of disposition selection can begin this calving season by noting the “bossy” cows over the “calm” cows. Red Angus is known for being the docile breed that allows producers to feel safe around mother cows while remaining confident that their cows will become defensive when predators threaten their calf.

Handlers and environment, along with heritable temperament, contribute to calm demeanors in a cowherd.

Keep in mind that the bull’s temperament contributes 50 percent of the trait into his calves. While shopping for bulls this spring, spend time in the pens with bulls you are interested in buying. Know the disposition of the herd from which they come and consider how the seedstock operation conditions their cattle’s temperament. John and Judy DeLong, along with their son and his wife, Will and Katie DeLong, run DeLong Ranches, Inc., a cow-calf operation in the high desert near Winnemucca, Nevada. While doing most of their work on horseback, Will and Katie’s children play a pivotal role in the operation therefore making it a priority to have calm temperaments in the big country and when they are working their cattle in the corral. With a cowherd that is now 100 percent Red Anguscross, the DeLongs began with a base herd of HerefordLimousin-Shorthorn-cross cattle. They have found great success in turning strictly to Red Angus for their genetic needs since 1993. “Calmer cattle are easier to handle,” Will said. “We have some cattle that are only handled twice a year – to brand and wean their calves. Before we started using Red Angus about 25 years ago, our cattle could be pretty wild.” It’s not just genetics and intentional breeding that influence docility. Cattle will feel more at ease each time they are being worked if handlers deliberately treat cattle calmly in the corral, employ a quiet tone and


fill the alley with smaller numbers so its not crowded. Additionally, refraining from waving flags or liberally using hotshots, and allowing fewer people in the sorting pen reduce cattle’s anxiety and flight response. Although these gestures may seem small and take patience at first, in the long run, they will pay off in spades.

calves have proven their value in the arena of feedlot performance and carcass merit,” said Fike. “Red Angus-sired heifer calves used as replacements in the cowherd are also recognized for their docility, maternal characteristics and longevity. Now data exists that quantifies that value in the marketplace.”

Economic Impact In a 2006 Iowa State University study monitoring 13,315 calves fed at eight feed yards throughout Iowa, disposition was considered as it relates to feedlot gain and carcass quality. Not only did the calves classified as “aggressive” gain more slowly but only 58.25 percent of the aggressive calves graded Choice or Prime versus 74.14 percent for the calves classified as docile.

Breed-up should also be considered when evaluating the benefits of good disposition. A calm cow who is well nourished and is not burning off condition with a high-headed and flighty disposition is more likely to be physically ready to be bred. Research has also shown that pregnancy loss after conception is significantly higher in cows with an excitable disposition. Not to mention that calmer cows are less likely to step on their calves after birth allowing for one less worry for producers.

In terms of their carcass traits, the results from the study stated, “When considering disposition’s effect on quality and yield grade, feedlot gain, death loss and treatment costs, docile calves returned $62.19 per head more than aggressive calves.” Feedlot buyers are keenly aware of the economic benefits of docility offered by the Red Angus breed. In the abstract entitled “Effect of breed on the sale price of beef calves sold through video auctions from 2010 through 2014,” data from nearly 34,000 lots of calves totaling 3.3 million head in 116 video auctions the Red Angus breed was constantly favored and garnered a higher premium.

Finally, the mental well-being of producers should be considered when temperament is being discussed. With liability suits at the forefront of the legal field, hottempered cows pose a risk to operations where visitors, or even hired help, are present. Due to the fact that the majority of ranching operations are still ran by families, the importance of docility cannot be over emphasized. Less time is necessary for handling, equipment requirements are fewer and labor demand decreases when producers take into account the impact of cattle with a favorable disposition.

Gary Fike, former director of commercial marketing for the Red Angus Association of America, was not surprised by the results. “It is no secret that Red Angus

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Alfred Russell Riekhof Alfred Russell Riekhof, 82 of Mayview, Missouri died on Saturday, April 27, 2019, at Meyer Care Center in Higginsville, Missouri. Alfred was born Saturday, June 27, 1936, in Higginsville and was a lifelong resident of the Higginsville/Mayview area. He was the son of the late Carl Riekhof and the late Edna (Erdmann) Riekhof. Alfred married Betty Lou Amor on October 25, 1975, and she survives of the home. He was a 1955 graduate of Mayview High School and served in the Army National Guard after graduation. Alfred was a farmer and took great joy in being a good steward of the land. He was a member of Salem United Church of Christ, Higginsville and a long-time attendee of First Baptist Church, Mayview. Alfred was generous with his time and spent much of it in service to his community. He was a past president of Mayview Lions Club and a Melvin Jones Fellow of the Lions International Foundation. He was a past president of Lafayette County Farm Bureau and was active in the Lafayette County Cattlemen’s Association. He was an active supporter of the local and county 4-H, serving as a project leader and volunteer for many years.

JUNE 2019

Surviving are his wife, Betty Lou (Amor) Riekhof of the home; one son, Wayne Riekhof and two grandchildren, Holden and Lucy Riekhof, all of Lincoln, Nebraska; one brother, Ralph Riekhof of Springfield, Missouri.

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NCBA Says Removal of Steel, Aluminum Tariffs “Opens the Door” For USMCA WASHINGTON (May 17, 2019) - National Cattlemen’s Beef Association Senior Vice President, Government Affairs, Colin Woodall, today released the following statement in response to a deal that will lead Canada and Mexico to drop retaliatory tariffs against U.S. producers: ““NCBA is grateful to President Trump for working with Canada and Mexico to resolve the steel and aluminum tariff situation. Removing this trade barrier opens the door for Congress to ratify the U.S.-CanadaMexico Agreement. NCBA strongly supports the USMCA, and now is the time for Congress to work with President Trump to ratify the USMCA as soon as possible. We cannot afford to delay action on this monumental agreement.”

NCBA Applauds Greater U.S. Beef Access to Japan

He was preceded in death by his parents, Carl and Edna Riekhof; and one brother, Kenneth Riekhof.

“Great News,” Will Hopefully Lead to Elimination of More Non-Tariff, Non-Science-Based Trade Barriers In Near Future

A funeral service was held at 2:00 PM on Friday, May 5, 2019, at Mayview First Baptist Church with the Rev. Jesse Barnhart officiating. Interment followed in the City Cemetery, Higginsville. Casket bearers: Harold Bertz, David Magruder, Greg Bertz, Tim Barnes, David Salyer, Seth Philipps, Kaleb Jones, Bob Barnes. Honorary bearers: Ronnie Hawthorne, Kent Corbin, Mike Hemme. Memorials may be made to the Mayview Lions Club.

WASHINGTON (May 17, 2019) - National Cattlemen’s Beef Association President Jennifer Houston today issued the following statement regarding the announcement from the U.S. Department of Agriculture that Japan will allow products from U.S. cattle, regardless of age, to be imported into that country for the first time since 2003: “This is great news for American cattle producers, and Secretary Sonny Perdue and the Trump Administration deserve a lot of credit for helping knock down this non-tariff trade barrier in Japan. This underscores the safety of the U.S. beef herd, and it will hopefully send a signal to other Asian nations that non-science-based trade barriers like this one should be eliminated in their countries, as well. “Tariff rates grab all the headlines, but non-tariff barriers are often just as important, if not more so, when it comes to determining market access. Hopefully this will help spotlight this important point and lead to more trade victories in the near future.”


JUNE 2019

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COUNTY NEWS

See What’s Happening in Your County

Bates County The May meeting of the Bates County Cattlemen was held at the Farmhouse Restaurant in Appleton City. Jake Alden, territory sales manager for Norbrook, sponsored the meal and visited with the group about the company’s offering of generic dewormers and antibiotics. Over the past month, the group has cooked for several events and civic organizations. We’re proud to be active in promoting beef throughout the county, especially with those that are less fortunate. This includes serving burgers at the Child Advocacy Center and the Butler Community Café. Both opportunities are very well received, and we continue to help whenever possible. This month, we received a thank you note signed by all the kids at the Child Advocacy Center.

Jake Alden, territory sales manager for Norbrook, speaking to Bates County.

We also cooked for Dr. Long’s retirement party at the end of April. “Doc” has served Bates County for decades, and his dedication to the community and beef industry is greatly appreciated. Around 500 people attended the event and made for non-stop action on the cooking end! To kick off Beef Month in May, we held our third burger feed at the Family Center parking lot. This time, it just happened to be the same time as the citywide garage sale, and we served 320 burgers. The donation jar collected $855, which we will redistribute back into the community in some fashion. This event was our best yet and a fun way to provide a healthy and wholesome meal while supporting the community.

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Our final two cooking events will take place May 18 for the Briarwood Farms Prairie Day and June 1 in Adrian during the citywide garage sale. Doc Long is proud to own the only half-section of native prairie in the region, which showcases over 250 species of wildflowers. The Prairie Day will consist of a tour and educational presentations. Everyone is invited to view this impressive site and enjoy a tasty CAB hamburger! On June 1, we will cook in Adrian as a fundraiser to support the many activities and donations we take part in throughout the year. If you’re in the area, stop by and enjoy some beef! Our next meeting will be June 11.


Taney County The last few months have been very busy for the Taney County Cattleman’s group.

Our group is done for the summer hay season and will pick up again in September.

Our March meeting was held March 13. Mike Deering, executive vice president of the Missouri Cattlemen’s Association, provided an update on MCA’s work being done at the capitol. Our second speaker for the evening was Brant Metler with Dow AgriSciences. Brant gave a presentation on chemical weed management to a packed house. He discussed various weeds and what chemical(s) to use in different situations. There was a lot of discussion on the worst offenders in Taney County – horse nettle, perilla mint, passion flower, blackberry, buckbrush, sericca lespedeza, jimson weed and greenbrier. Brant provided the latest research on greenbrier control – use Pastureguard with oil-based surfactant after leaves come out, generally May.

Harold Bertz.

Our spring bull test clinic was held on March 9 at Turner Ranch in Taneyville, Missouri. Dr. Holland provided semen tests, scrotal measurement and annual shots for each of the 30 bulls that ran through the chute. Our April meeting was held April 10. Andy Humble with Missouri Department of Conservation spoke about prescribed burns and native grasses. He provided information on the best native grasses for our area including short and long season types. He also advised what is involved in doing prescribed burns and the requirements of attending a landowner burn workshop and having an approved burn plan. Don Luciata with U.S. Senator Roy Blunt’s office provided an update on Sen. Blunt’s activities in Washington.

Mike Deering.

JUNE 2019

Our May meeting was held May 15. Harold Bertz, director of commercial marketing for the Red Angus Association of America gave a presentation on adding value to your feeder cattle. Bertz provided data and information about using value-added programs to add to your bottom dollar. Programs like RAAA Feeder Calf Certification Program (FCCP Yellow Tag), Allied Access, Joint RAAA/Hereford Premium Red Baldy Program and MFA Health Track all meet the volume buyer, feed lot and packing house requirements for age and source verification, and some like MFA go even further with vaccination certification. The research data suggests that these types of certifications will make your cattle stand out from the crowd and draw a higher sale price. In this day and age, it is important to make that happen if you want top dollar for your feeder cattle.

Brant Metler.

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Newton/ McDonald County This has been a very active spring for the Newton / McDonald County Cattlemen’s Association. On March 5, we met for our monthly meeting that was sponsored by Select Sire Services of Mid-America. Kent Daniels provided an educational slideshow presentation concerning Select Sires accelerated genetics synchronization and AI program to improve cattle growth and value. Russell Boyles, representing Vitalix Mineral Supplement, provided information concerning tubs and mineral supplement. All tubs are not equal. Controlled consumption with guaranteed increased breed back including the control of flies adds value to any farming operation. We had over 90 members in attendance. We recognized Dr. Dale Kunkel for appearing on “American Rancher,” January 28, 2019, representing Show-Me-Select. Dr. Kunkel has worked hard to demonstrate that the Show-Me-Select Heifer Replacement program is a value to all farmers. We also recognized Dr. Ronnie Rogers for his article appearing in the McDonald County Press, February 21, 2019. Ronnie is an outstanding representative for the Cattlemen’s Association. The executive committee presented the calendar of events for the membership to approve. Each year, we prepare a 12-month calendar to lead the county association in the development and leadership needed for today’s cattlemen. The association agreed to sponsor a half beef side for butcher to the Crowder College Foundation Annual Festival of Wreaths 2019. The Festival of Wreaths serves as Crowder College Foundation’s largest fundraiser for

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scholarships. The event has grown every year through the sale of wreaths, trees, and centerpieces. In the past, a raffle was conducted for a half side processed beef. The individual who has donated the beef in the past is no longer in the cattle business. A whole animal was donated along with free processing by Goodman Meat Locker for the 2019 event year. The association acknowledged the role that the Cash Moore Foundation is taking to help underprivileged and needy children. The county association approved an action to support the foundation by membership selling cattle in the name of the foundation. The association has donated seven head of cattle as of the writing of this article. Crowder College provided a quick recap of prior year’s activities and the current needs for the 50th Annual Crowder Aggie Days held on March 21. The Newton/ McDonald County Association works with Crowder College in providing the man-power for the FFA Spring Judging Team and Contest. There were over 2,200 FFA students in attendance. The association provided 14 volunteers to work and judge the contest. The association presented an award to the Crowder College Agriculture Division in recognition of the 50th anniversary. The association held its sixth annual Crowder Aggie Calf Auction on April 3 at the Joplin Regional Stockyards near Carthage, Missouri. The auction is held to support Crowder College agriculture and veterinary technology students. The Limousin calf was donated by Gary and Linda Emmert at Flying E Ranch in Seneca, Missouri. The association sent four individuals to Cowboys at the Capitol on April 17, 2019. Members making the trip to the capitol to discuss the issue of eminent domain were Nick Neece, Ronnie Rogers, Randy Drake and Max Ruhl. A field trip to visit 2B’s Ranch (Harry and Nelda Brown) was held on Saturday, April 27. The field trip was educational for individuals considering rotational grazing and the development of alley ways. Andrew Molder of Newton-McDonald County Soil and Water Conservation helped discuss the process and timing used by 2B’s Ranch. After the field trip, a steak lunch and homemade ice cream were served while being shown a slide presentation on fly control by Dave Linheart, and a slide presentation on rotational grazing by Andrew Molder of Newton-McDonald County Soil and Water Conservation.


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St. Clair County St. Clair County Cattlemen’s Association has had a busy month. On May 4, the cattlemen set up at the local grocery stores from 9 a.m. to noon to promote May is Beef Month! Cattlemen had five prizes at each store to give away: two $125 beef bundles, two beef logolLawn chairs, and a grill set. The association would like to thank the grocery stores: Food Fair in Appleton City, Carney’s Five Star Supermarket in Osceola and Buzz’s Market in Collins for letting them set up at their business for the morning. Also, thanks to the sponsors: Appleton City Feed Service and St. Clair County Farm Bureau that help make Beef Month a success!

Appleton City School District

On Tuesday, May 7, various cattlemen members gathered to present the MoBeef for MoKids posters to the schools in our county. Appleton City, Lakeland, Osceola, and Roscoe Public Schools that serve 1,265 students each day. St. Clair County Cattlemen were able to get the first beef in the schools for the last six weeks of this school year. “We are grateful for the support of area ranchers and the St. Clair County Cattlemen. Having access to locally raised beef for our lunch programs is a great benefit for our school and students,” said Superintendent Mitch Towne.

Lakeland School District

“I am glad to be able to donate beef to the area schools to help provide a good healthy meal to the students,” said Byron Wheeler of B & A Wheeler Livestock. The cattlemen are excited to get this program started and will be holding a kick-off meeting this summer to have beef ready for next school year. On Saturday, May 11, St. Clair County Cattlemen attended the 2019 Lowry City Craft Fair Parade. The theme was “Down on the Farm,” and the cattlemen had a float in the parade that won first place!

JUNE 2019

St. Clair County Cattlemen have held several events in the month of May to promote May is Beef Month. The next meeting will be Tuesday, June 11.

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Lowry City Parade

Osceola School District


Southwest Missouri Cattlemen The last meeting until September was held on a rather stormy night at the University of Missouri Southwest Research Center, Mt. Vernon on May 7. Attendance fell below average for the 2018-19 series. The evening started off with a catered meal from Prime Cut, Monett. The association picked up the tab. After the meal, Brooke Mareth, Mt. Vernon, and Scynthia Schanke, Stotts City, gave a report on their recent activities as members of the Missouri Cattlemen’s Leadership College. The college is designed to train young leaders on everything from meeting management to how to be a positive advocate. Also, there were lessons on the importance and use of social media. They point out they should replace the term “industry” with “community” when they reference their vocation. The reason was folks unfamiliar with beef farming view the term industry with large corporate entities.

Brooke Mareth, left and Sychnthia Schnake share their MCLC experiences.

Brooke and Scynthia and other members of the college spent a few days in Washington, D.C. Future trips include one to Kansas and Texas which will visit seedstock operations, packing plants and feedlots. Jim McCann, Miller, just returned from a tour to California on behalf of the Beef Sustainability Round Table group. He shared highlights of his visit to Harris Ranch, an integrated operation that raises Holstein steers from day one to harvest. Those steers achieve a very high percentage of high Choice and Prime carcasses. In closing, he said in the future there will be individual animal identification. President Jeff Kaal reviewed the numerous events that the grillers will be doing. This included several FFA banquets, Youth Fairs, Hot Rod Show, Ozark Electric Annual Meeting, a MCA Pasture Event at Mt. Vernon and more.

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MCA President Bobby Simpson was scheduled to be the evening’s speaker, but he, along with Traves Merrick were in Jefferson City at a House of Representatives hearing on Senate Bill 391, which was proudly passed.

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JUNE 2019

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Jim McCann also had a recent NCBA visit to California.

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Dallas County The Dallas County Cattlemen’s Association recently teamed up with the Polk County Cattlemen’s Association to sponsor a BQA certification meeting. The meeting was held on May 2 at Prairie Grove School. The nearly 120 local beef producers in attendance heard from Dr. Craig Payne, University of Missouri Extension state veterinarian. Payne’s program centered around what we as cattlemen can do to assure the consumer that we raise healthy cattle that produce safe and wholesome beef. Our May 14 meeting was held in Buffalo at the O’Bannon Community Center with 80 members and guests in attendance. Sponsors for the rib-eye steak dinner included Agri-Services of Lebanon, Gibson Insurance, and Mid-Missouri Stockyards. We greatly thank all of them for the delicious meal. Agri-Services of Lebanon is owned by Dwight Bethurem and offers feed, seed, fertilizer, lime, and chemical as well as custom application. Since we all live with weeds in our pastures, presenting the program for Bethurem was Brant Mettler, Corteva range and pasture specialist. Brant has talked to us a few times before and always presents a very informative program. Brant’s main topic was “Why Control Weeds.” He stressed that fewer weeds means more grass, which leads to more pounds of beef and more profit for us as cattlemen.

outstanding young people. Offering brief remarks at the meeting on behalf of Senator Sandy Crawford was her husband, John Crawford. Sen. Crawford could not attend because she was busy in Jefferson City wrapping up the 2019 legislative session. We appreciate the great work both she and Representative Jeff Knight do for all of us in agriculture and the cattle industry. We are proud to have them as DCCA and MCA members! A number of us recently attended the Buffalo FFA banquet on May 3. Each year we present a student a gift card to a local farm store to the Beef Proficiency Award winner. Emily Whipple took home the award this year. We wish her continued success with her beef projects. April 23 was a very busy day for us as we hosted a record 168 fourth grade students at the Dallas County Fairgrounds for our annual “Beef Field Day.” We will not be having membership meetings this summer, but we will certainly keep busy firing up our grills to cook at different events and volunteering at the Ozark Beef House and Missouri Beef House at the state fair. Some of our junior members will be exhibiting at the MCA All-Breeds Junior Show in June, and we plan to bring a large contingent to the Cattlemen’s Steak Fry that same weekend.

Brant especially touted the use of Grazon Next and Chaparral as the two best chemicals to control a variety of weeds. In addition, they have no grazing restrictions. His company is working on a new product called Rinskor that is showing promise of weed control without killing clover. He hopes that it will be made available in 2021.

JUNE 2019

Also speaking at the meeting was Andrew Huhmann representing Gibson Insurance of Tipton. The local agent for Gibson is DCCA member Katie Stewart. Huhmann talked about how his company offers a gridbased system to insure all or part of our pasture or hay ground. Coverage is available in 60-day periods with no money up front. The deadline for 2020 coverage is November 15, 2019.

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DCCA President Bobby Stewart introduced Emily Whipple, one of our scholarship recipients. Emily is a recent graduate of Buffalo High School and will be attending Missouri State University this fall. Our other scholarship recipient is Spencer Ashworth. Spencer is a senior at MSU and has been actively involved in the beef cattle industry his entire life. We are very glad we can help further the education of both of these

Brant Mettler, Corteva range and pasture specialist.

DCCA member Andy McCorkill, Dr Craig Payne, DCCA President Bobby Stewart (left to right).


Southeast Missouri Cattlemen The SEMO Cattlemen’s Association hosted an educational meeting covering farm insurance on March 26 at the MU Extension office in Jackson. The speaker and sponsor for the evening was Farm Bureau agent, Jimmy Begemann. Begemann presented on information such as coverage for outbuildings/livestock/equipment/ tools, farm blanket and liability coverage to 45 members and guests. The 24th annual Farm Day, sponsored by the Southeast Missouri Cattlemen’s Association at Flickerwood Arena, was held Wednesday, April 24, 2019, in Jackson. Over 850 students from 16 schools attended Farm Day and learned about a variety of farm-related topics. Students rotated through 10 sessions, spending 10 minutes at each. They heard presentations on forestry, pork, beef, poultry, corn, dairy, soil conservation, bees, soybeans and sampled agricultural products while learning about agri-tourism. U.S. Representative Jason Smith, R-Salem, Missouri, addressed students during the morning session to describe his work in Washington and chatted with local Jackson FFA volunteers.

Jim and Scott Cape… 57 Years Trusted Service to Missouri Cattlemen “Your Source for Quality Trailers”

JUNE 2019

www.jimsmotors.com 1-800-897-9840

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Henry County

Benton County

Farmers and cattlemen… both have had a busy spring season. The hay is about gone, the mud is drying up, and crops are almost in place. No time for resting.

Lois Gregory, Kris Burnett and Carolyn Dieckman helped with the Cole Camp Community Center Committee fundraiser. Benton County cattlewomen helped with the local 5K run-walk. The 9th annual run-walk on Saturday, April 13, took place on a chilly day. The start-time temperature was 37 degrees for the 80 runners and walkers. Each participant received a T-shirt and a beef stick with recipes in the entry bag. Benton County Cattlewomen put together the bags and awarded gift certificates. The fastest female and male runner and fastest female and male walker received a medal and a $10 gift certificate for beef products that could be used at the Cole Camp Fresh Market. A group of 18 members of the Cole Camp Chapter of Girls on the Run participated in the event, and Benton County Cattlewomen gave each of the girls a red beef cup.

The main event for our county organization is coming up with a new slate of officers for the coming year. Those elected were: President - Taylor Bush; VicePresident - Josiah Town; Secretary - Marilyn Lesmeister; Treasurer - Sheryl Hull; and Grill Master - Tony Trolinger. This should be a busy year for these people. We had a delicious dinner and very informative meeting this month. The sponsor was Farmers Elevator, represented by Doug Wagoner. The next meeting will be a pot-luck dinner with meat provided by the organization. MBCSept2014c.qxp_Layout 1 9/24/14 9:59 AM Page 62

New leadership team is Tony Trolinger, grill master; Joyce Trolinger, media coordinator; Marylin Lesmeister, secretary; Josiah Town, vice-president; Taylor Bush, president; and Sheryl Hull, treasurer.

Buffalo Livestock Market 1 mile west on Hwy 32 • Buffalo, MO 65622 Barn: 417-345-8122

Sale Every Saturday 12:00 Noon

JUNE 2019

• Selling 1200 to 1700 head Farm Fresh Cattle weekly • Special Stock Cow and Bull Sale 3rd Tuesday night of each month at 6:30 p.m. • Pre-Vac Feeder Calf Sales 2nd Saturday of every month in conjunction with Regular Sale (Pfizer Pre-Vac, BLM Pre-Vac, Bayer Program, Mo Quality Assurance. LMA-Vac and MFA Health Track)

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Order Buying Service Available

Owners… Lyle Caselman Leon Caselman Howard Miller 417-345-7876 H 417-345-4514 H 417-345-8612 H 417-533-2944 cell 417-588-6185 cell

Editorial Note: Please send County News

items via email to: mobeef@sbcglobal.net Andy Atzenweiler

Deadline for the July 2019 issue is June 15.


Moniteau County

Polk County

The Moniteau County Cattleman’s sold steak sandwiches at C&R Supermarket in California and Dave’s Country Market in Tipton for Beef Month. These events are held annually to recognize beef month and the funds go toward the Moniteau County Scholarship. Over $1,400 was raised. This year, seven $1,250 scholarships were awarded to students in Jamestown, California, and Tipton. The recipients included Blake Scholl, Jaydon Klund from Jamestown; Nicholas Althoff, Payton Niemeier, and Yance Wolfrum from California; and Maggie Hentges and Sara Rex from Tipton. Our next big event will be the annual steak dinner on August 3 to begin the Moniteau County Fair.

The Polk County Cattlemen’s Association held their 2019 Scholarship Auction on May 11. The auction occurs once every two years and raises scholarship money to be given to several young Polk County Cattlemen’s members. Over 150 people came to support the scholarship auction, and the Missouri Beef Queen was also present. The Polk County Cattlemen’s Association would like to thank everyone that came out and supported the auction, as well as everyone that donated items to be sold.

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On the Edge of

Common Sense with Baxter Black A Cowboy Parade You gotta hand it to cowboys. They can turn a birthday cake into a four-alarm fire! Many years ago the Napa Valley (California) County Fair and Rodeo wanted to do something to attract attention to their big PRCA rodeo. Now I’m not sure how the conversation went at the Fair Board meeting, but maybe something like this… “Why not have a cattle drive down Main Street. Call it the Texas Longhorn Cattle Stampede.”

JUNE 2019

Detractors, stick-in-the-muds, spoil sports and accountants would have reacted with reasonable objections;

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“Are you crazy! What if they got loose! You ought to be committed! What if somebody gets hurt! And where on God’s green earth could you get anybody who’d let you borrow thirty-three head of full grown longhorn steers to turn loose on Main Street!” Into the spotlight stepped COTTON’S RENT-A-COW & BAIL BONDS. They assured the city officials that they had steers that were ‘street-wise and couldn’t be spooked and were absolutely controllable! (you can


almost hear a cowboy sayin’ that, can’t you…!) Well, friends, Texas Longhorn Cattle Stampede made the front page. Quotes from onlookers and police included; “I almost got gored!” “Not under complete control!”

That’s good. Although the Fair Board might have been a little embarrassed, it’s the kind of news story that lives on. And to top it off, it’s a cowboy story. The Stampede did not become an annual event in Napa, but as one onlooker who’d seen the running of the bulls in Pamplona remarked, “Some people go all the way to Spain to see this sort of thing.”

“Surreal!” “Unbelievable!” “We ain’t doin’ this again!” “People could have been injured!” “Cattle riot!” “Why don’t they just load ‘em on the truck before someone gets hurt?”

Quality Livestock Equipment Since 1961 Panels, Headgates, Calf Tables, Calving Pens, Manual Chutes, Hydraulic Chutes, Tip Chutes, Tubs & Alley Systems

According to the Napa County Sheriff’s Posse and local cowboys, it did get a little western. Cattle bolting every which way, clattering against the front door of the Redwood Bank, running through the parking lot, scattering protesters, grazing on City Hall lawn, side mirrors snapping off parked cars and lots of screaming. To put the problem in a nutshell, you could say the steers followed the parade route just a little wider and a littler faster than everyone expected. The Texas Longhorn Cattle Stampede did what the Fair Board wanted. It drummed up attention for the big rodeo that night. Lots of TV coverage, front page in the paper and a story that the citizens of Napa told for years.

Marketing Cattle Weekly for Cattlemen

“Across Missouri”

www.movalleylivestock.com www.emcclivestock.com Justin Angell Mike VanMaanen Jon Angell 573-819-8000 573-881-0402 573-682-4656

JUNE 2019

“Sales each TUESDAY” “Sales each FRIDAY” O:660-882-7413 O:573-324-2295

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Long-Awaited Trade Breakthroughs Fuel Optimism at USMEF Spring Conference Source: USMEF U.S. Meat Export Federation (USMEF) members gathered in Kansas City Wednesday, May 22, for Day 1 of the USMEF Spring Conference and Board of Directors Meeting, with recent trade developments lending an optimistic tone to the event. In his address to the USMEF membership, President and CEO Dan Halstrom reported on Mexico’s removal of retaliatory duties on U.S. pork, Canada’s elimination of a 10% duty on prepared beef products and Japan’s lifting of longstanding restrictions on U.S. beef exports. “When I was preparing my comments a week ago there were a lot of negative things to talk about, like the 20% duty on pork going into Mexico,” Halstrom explained. “But we received some great news with the U.S., Mexico and Canada reaching a resolution on steel and aluminum tariffs and removal of the retaliatory duties on U.S. products. So on Monday morning, the first loads of pork in nearly a year crossed the border into Mexico at zero duty.” Halstrom said he is also encouraged by the recent launch of U.S.-Japan trade negotiations, noting that Japan’s new trade agreements with the European Union and countries participating in the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) have put U.S. pork and beef at a significant disadvantage in the leading value market for both products. He added that gaining access to Japan for U.S. beef from cattle of all ages, which was announced last week and took effect May 20, will provide immediate, added momentum for U.S. beef exports. “Now that the 30-month cattle age limit has been lifted, we estimate that this will provide a $150 to $200 million

Kingsville Livestock Auction Kingsville, Missouri Hwy. 58 • 45 Miles SE of Kansas City, MO

JUNE 2019

Special Cow/Bull & Cow/Calf Sale Friday June 21 • 5:30 p.m. Cattle Sale Every Tuesday 10:00 a.m.

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For information call Rick or Jeremy Anstine

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President and CEO Dan Halstrom addresses USMEF members at the organization’s Spring Conference and Board of Directors Meeting in Kansas City

per year incremental boost for beef exports to Japan,” Halstrom said. “This opens up new product lines such as mountain chain tripe and tongues on the variety meat side, and for primal cuts we’ll see demand for middle meats and chuck rolls. It’s very exciting news and I want to extend a great big thank you to USDA and USTR for their work on this issue.” USMEF Chair Conley Nelson, a pork producer from Algona, Iowa, said resiliency and industry unity are key factors in gaining broader market access for U.S. agricultural exports. “Obviously we are in a period of uncertainty and volatility, and that can sometimes lead to increased tension and division in U.S. agriculture,” Nelson explained. “That’s something we absolutely cannot afford, especially in these difficult times. So I’m excited to see such a high level of cooperation among all industry sectors.” Wednesday’s keynote speaker was Peter Zeihan, a global trade expert and best-selling author who offered his perspective on how the current trade environment impacts U.S. agriculture and the red meat industry specifically. He noted that despite facing many challenges, the United States is remarkably wellpositioned to have continued success as an agricultural exporter.


“The United States holds all the cards here, and if the U.S. is willing to walk away from the game board and kick it over, it won’t be the one feeling the pain,” he said. “What you’re seeing right now with the trade deficit is a transitional period. In this moment, it looks like the United States doesn’t have as much leverage as it actually does. You feel that more than any other sector, because agriculture is the only thing that foreign governments can target. But this moment of transition isn’t going to last long. The title of my presentation was ‘At the Edge of Disorder,’ and we’re at the edge.”

USMEF Chair Conley Nelson (left) moderates a question-and-answer Session with keynote speaker Peter Zeihan

The USMEF Spring Conference continued Thursday with an address (via teleconference) from Ted McKinney, USDA under secretary for trade and foreign agricultural affairs, and meetings of USMEF’s standing committees. The conference will concluded Friday with a panel discussion on the trade implications of African swine fever.

“Geographically, the U.S. has it made,” Zeihan explained. “The Greater Midwest is the single largest chunk of arable land in a temperate zone in the world, and it out-produces the next two largest agricultural zones put together. The Greater Mississippi, by itself, has more miles of naturally navigable waterway than the combined internal systems of the rest of the world. This chunk of North America is both the richest territory on the planet and the most securable. Decades of bipartisan effort have yet to screw this up, and this will not be the administration that cracks the code.” When asked about the United States’ trade deficit, Zeihan acknowledged that the deficit has expanded under the Trump administration and that the administration’s approach to trade has been hard on U.S. agriculture. However, Zeihan feels strongly the U.S. has the upper hand in trade relations, especially with China. JUNE 2019 59


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Specializing in Land, Equipment and Livestock For Upcoming Sale Info: Contact: Mike Williams Higginsville, MO cell: 816-797-5450 mwauctions@ctcis.net

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Steve Sellers 620-257-2611

Kevin Dwyer 620-680-0404

JUNE 2019

Custom Cattle Feeding • 12,000 Head Capacity

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SALE REPORTS Great American Pie Sale 4.13.19 – Lebanon, MO 50 Spring Breds/Pairs.................................... Avg. $2,144 13 Fall Pairs................................................... Avg. $2,542 10 Fall Bred Females..................................... Avg. $1,610 04 Open Heifers............................................ Avg. $2,025 18 Bulls.......................................................... Avg. $2,219 Genetic Opportunities.......................... Grossed $11,450 East Central Missouri Angus Association 4.20.19 – Cuba, MO 11 Registered Bulls........................................ Avg. $2,681 53 Registered Females................................... Avg. $1,848 Road to Springfield – Pinegar Limousin 4.27.19 – Springfield, MO 35 Open Heifers............................................ Avg. $6,336 04 Flushes...................................................... Avg. $4,200 22 Pairs.......................................................... Avg. $2,830 29 Breds........................................................ Avg. $2,713 21 Embryos...................................................... Avg. $462

Meating Demand Bull Sale – Gardiner Angus Tom & Paula Watkins, Yolo Ranch Dispersal 5.13.19 – Ashland, KS 145 (20) Month Old Registered Bulls........... Avg. $5,062 34 Bred Commercial Heifers........................ Avg. $1,744 242 Bred Cows (Yolo Ranch)........................ Avg. $1,924 SW Show-Me-Select Replacement Heifer Sale 5.17.19 – Carthage, MO 117 Tier I A.I................................................ Avg. $1,820 123 Tier 1 N.S.............................................. Avg. $1,620

2019 Missouri Beef House Tentative Schedule is on page 13 Missouri State Fair - August 8-18

SE – Show-Me-Select Replacement Heifer Sale 5.3.19 – Fruitland, MO 22 Tier II A.I................................................. Avg. $2,070 19 Tier II N.S................................................ Avg. $1,800 39 Tier I A.I.................................................. Avg. $1,875 37 Tier I N.S................................................. Avg. $1,850

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SALE CALENDAR

JUNE 2019

June 8

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Complete Dispersal of the Chastain Farms Beefmaster Herd, Fayetteville, AR

Oct 27 Lacy’s Red Angus Bull and Female Sale, Drexel, MO


2019 World Livestock Auctioneer Championship to be hosted in California KANSAS CITY, Mo. – Tulare Sales Yard, Tulare, Calif. will host the 2019 World Livestock Auctioneer Championship (WLAC) on June 7 and 8. The event is free and open to the general public. The 56th annual WLAC will take place in conjunction with the Livestock Marketing Association (LMA) Annual Convention. The WLAC competition is composed of two parts: an interview and a live auction. The contest features 31 contestants who qualified from three WLAC Qualifying Events and the reigning International Auctioneer Champion. During the live sale portion, contestants sell cattle to actual bidders in the seats. The judges score each contestant based on their presentation, chant, execution of sale and how likely they would hire the auctioneer. “The auctioneer championship showcases the importance of the local livestock markets and the role the auctioneer plays in true-price discovery,” said Kristen Parman, LMA Vice President of Membership Services.

MBC Classified The MBC Classified column appears monthly. Classified advertising is only 50¢ a word. Send your check with your ad to Missouri Beef Cattleman, 2306 Bluff Creek Drive, #100, Columbia, Mo 65201. Deadline 10th of month before an issue.

“REESE” DISC MOWERS, CADDY V-RAKES, “REESE” TUBE-LINE BALE WRAPPER, AITCHISON DRILLS, SELF-UNLOADING HAY TRAILERS, HEAVY DUTY BALE AND MINERAL FEEDERS, FEED BUNKS, BALE SPIKES, CONTINUOUS FENCING, COMPLETE CORRAL SYSTEMS, INSTALLATION AVAILABLE: Tigerco Distributing Co. 660-645-2212, 800-432-4020 or www.tigercoinc.com. BLACK SIMMENTAL BULLS SINCE 1993: Calving Ease, Attractive, Athletic, Sound Footed and Docile. We Deliver. Mike Williams, Higginsville, 816-797-5450 COVERED MINERAL BUNKS: CCA treated wood bunks work well with salt or other mineral mix. Built is six sizes 6’ - 16’, at Sentinel Industries. Ashland, MO. Phone: 573-657-2164.

Additionally, because the WLAC semi-finalists are competing for such an important, highprofile role, they must establish their knowledge of the livestock marketing industry and demonstrate ability to express that knowledge with clarity in an interview competition. Representing Missouri will be Jim Hertzog, Butler.

JUNE 2019

If you are interested in viewing the WLAC, tune into the live online stream on www. LMAauctions.com. The interviews will be on Friday, June 7 starting at 3:00 p.m. (PST). The auctioneering competition will be at Tulare Sales Yard beginning at 8:00 am (PST) and will also be streamed live on www.LMAAuctions. com. After the event, a one-hour special, including a recap of the competition, will air on June 27 on RFD-TV.

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Advertiser Index

JUNE 2019

A1 Cattle Feeders..........................7 ADM .......................................... 43 BQA............................................68 Buffalo Livestock Market............ 42 Callaway Livestock Center Inc............................... 22 Central Life Sciences - Altosid................................... 15 Central Missouri Sales Co..........36 Circle A Angus Ranch................ 37 Classified..................................... 69 Clearwater Farm......................... 37 Eastern Missouri Commission Company................................ 45 Feed Train................................... 67 Galaxy Beef LLC........................ 37 Gallagher Fence.......................... 11 GDI............................................. 21 Gerloff Farms.............................. 37 Gleonda Farms Angus Traves Merrick........................ 37 Green’s Welding & Sales............. 70 Hinkle’s Prime Cut Angus.......... 37 HydraBed.................................... 47 Irsik & Doll................................. 72 Jim’s Motors................................ 41

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JJ Skyline Angus......................... 37 Kingsville Livestock Auction...... 58 KK Farms/Windy Wine.............. 31 Lacy’s Red Angus........................ 27 Lamine Valley Red Angus.......... 26 Maple Oaks Red Angus................2 Marshall & Fenner Farms........... 37 MCA Dury Plaza Hotel - Columbia.............................. 59 MCA Membership Form............ 63 MCA Presidents Council............ 55 MCA Show-Me-Select Sale Credit..............................60 MCA Steak Fry...................... 61-62 MCA Youth Industry Tour......... 33 McBee Cattle Co......................... 39 McPherson Concrete Products.... 69 Mead Cattle Co........................... 52 Mead Farms................................ 37 Merck - Safe-Guard.................... 71 Missouri Angus Association........ 37 Missouri Angus Breeders............ 37 Missouri Beef Industry Council.................................... 23 Missouri Red Angus Association.............................. 29

Missouri Valley Commission Company................................ 45 Naught-Naught Agency...............44 Ory’s O7 Red Angus Ranch....... 28 P.H. White .................................. 25 Profitability Challenge...........53-54 ProServe...................................... 20 Richardson Ranch...................... 37 Sellers Feedlot.............................65 South Central Regional Stockyards............................... 12 Square B Ranch/Quality Beef.... 37 Superior Steel Sales..................... 49 Sydenstricker Genetics................ 37 Sydenstricker Implement............. 19 Valley Oaks Angus...................... 37 Weiker Angus Ranch.................. 37 Westway Feed................................9 Wheeler Auctions & Real Estate..............................65 Wheeler Livestock Market.......... 32 Mike Williams............................. 65 Windsor Livestock Auction.........34 Y-Tex.............................................3 Zeitlow Distributing.................... 45


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