Cockaigne Magazine #5 (February 2015) by Cockaigne

LET’S PLAY! Welcome to issue #5 of Cockaigne. We have come back with a compilation of creativity that will hold you hostage and drive your senses into submission. So, please fasten your seat belt and begin to embark on a voyage through a land of milk and honey, where creativity knows no boundaries. Take a trip down memory lane to your childhood, overhearing whispers of your favourite fairytales and the most mystical urban legends. Throughout this journey be prepared for some creative eyelash that will really blow your mind. This feature plays on the theme and notion of “playfull” and what it means to us. Look out for our exclusive photo shoot “The Game Audacity” by the lovely Catrinel Marlon and take a ride through the fascinating circus world where our outstanding actors create a dazzling show of fantasy, ready to claim all of your attention. It’s still cold outside and we hope we are keeping you warm, maybe our photo shoot, “Red room” will be able to do that. We are thrilled to share with you our latest issue which welcomes you with a box of visual toys to occupy your mind. Come inside and play! Cristian Niculae//

#5 | FEBRUARY 2015 land@cockaigne.ro www.cockaigne.ro Editors Ioan Dăescu, Cristian Niculae Art Director Adrian Cozma Collaborators Vlad Andrei Gherman, Laura Firefly, Ficaa Bălăncan, Flavia Silaghi, Codruta Dabican, Beatrice B., Ciprian Iacob & Dana Ceia, Alina Buzilă, Emma Padurariu, Mihaela Bucurel, Alexandra Giuca, Aleda Estlin, Ema Banita, Suzana Mira, Claudiu Alex Sarghe, Raluca Craciun, Roxana, Andrei Budescu, Oana Stan, Inesa Damaschin, Cristina Mihutiu, Andreea Sorana Ficior, Csaba Toth, Laura Moisiu, Edward Aninaru, Cezar Tabac, Zia Vey, Costina Lumezeanu, Nelia Porut, Catrinel Marlon, Carlo Lucidi, Danilo Spacca, Silvia Vetere, Cristina Milea, Diana Ionescu, Monica Panait, Irina Cajvaneanu, Mirela Marin, Stefan Lupu, Yasmine Ody, Olimpiu Blaj, Adrian Ciobanu, Alina Petrica, Aron Alexandru Lucian, Anca Florescu, Stefan Straton, Riccardo Ghilardi, Mirko Zeppieri The cover Photographed by Cristian Niculae, featuring Yasmine Ody, styling Ema Banita, make-up Diana Ionescu, hair styling Claudiu Alex Sarghe.

© All images and texts present are property of Cockaigne Magazine and their creators. Copying or selling of the contents in part or in full is strictly prohibited without the written consent of the Magazine and its authors.

INDEX NO QUARTER

URBAN PRINCESS

PLAYING WITH GRAVITY

THE GAME AUDACITY

MORNINGS

GRANDSTAND

RED ROOM

GIRLS AND ROLE-PLAYING

WE’RE THINGS OF THE SHADOW, YOU AND I…

WOLVES

VLAD ANDREI GHERMAN//

CIPRIAN IACOB & DANA CEIA//

ALEXANDRA GIUCA//

CRISTIAN NICULAE//

ANDREI BUDESCU//

CREATIVITY IN ADVERTISING: HOW MUCH PLAY AND WORK DOES IT TAKE? LAURA MOISIU//

EDWARD ANINARU//

CARTRINEL MARLON//

CRISTIAN NICULAE//

FICAA BĂLĂNCAN//

RICCARDO GHILARDI//

NO QUARTER Photographed by VLAD ANDREI GHERMAN

//STYLING & OUTFITS// Laura Firefly //MAKE-UP// Flavia Silaghi //HAIR// Codruta Dabican, Boudoir //MODEL// Beatrice B., Face2face Model Management

PLAY ING WITH GR AVIT Y Photographed by CIPRIAN IACOB & DANA CEIA

//CONCEPT// Alina Buzilă Dana Ceia Ciprian Iacob //MAKE-UP// Emma Padurariu //STYLING// Alina Buzilă //CLOTHING// RUE9 //MODEL// Mihaela Bucurel

MORNINGS Written by ALEXANDRA GIUCA

Games should be about fun, but the most unexpected game we all play, every day, is just one. We call it “mornings”. And sometimes it’s not that fun. I’ve never been a good example of waking up early. Not even close! And I could almost say I hate mornings, but there is just something that transforms everything into a pleasant game… those unique moments with yourself, when you listen only to your thoughts, and the most beautiful sunlight enters your room, kissing your face. Have you ever smelled a sun-lit morning? Try it one day. You’ll see how amazing your brain start feeling, just sitting there, in the sun. Who knows what your mind will create in just few seconds. And once up, begin another game. Find your own smell for that day. I am totally in love with the universe of fragrance: every day I wear something different. And each day I play, choosing the right scent for my

mood, my clothes, or to help loose that “starting hard this morning” feeling. I just put a smile on my face when I spray the perfume. It’s the perfect game I play with myself. That is when I know I will have a great day!

weâ&#x20AC;&#x2122;re also on facebook.com/CockaigneMagazine

RED ROOM Photographed by CRISTIAN NICULAE

Blazer / FeMale via WM Designer Concept Store Transparent dress / Lia Aram Shoes / Benvenuti

Dress / Murmur

Body / Lia Aram Vest / Alexandru Ivan

Harness / Anca Irina Lefter via WM Designer Concept Store Holographic pants / Sabina Pop via Band of Creators

//STILIST// Aleda Estlin Ema Banita //MAKE-UP// Suzana Mira //HAIR// Claudiu Alex Sarghe //HAIR ASSISTANT// Raluca Craciun //MODEL// Roxana, MRA Models

WE’RE THINGS OF THE SHADOW, YOU AND I… Photographed by ANDREI BUDESCU

„It’s a new world.. It’s full of shopping malls... And striplights and software. The dark corners are being pushed back... A little more everyday. We’re things of the shadow you and I... And there isn’t as much shadow... As there used to be...” – Alan Moore

How can superheroes survive in a world where their identities are being used only to gain profit? Blockbuster productions, the use of their personal items for commercial purpose, the misrepresentation of their individual stories has led to their psychological decay. Forced to

live in the spotlight, they are brutally exposed, depersonalized, so they chose to retreat in solitude, surrounding themselves with familiar objects reminding them of an estranged past. They seek deliverance in the darkest corners of their consciousness. Will they find it in the end?

//TEXTS// Oana Stan //MAKE-UP// Inesa Damaschin //HAIR// Cristina Mihutiu //MODELS// Andreea Sorana Ficior Csaba Toth

CREATIVITY IN ADVERTISING: HOW MUCH PLAY AND WORK DOES IT TAKE? Written by LAURA MOISIU

Advertising is an addictive game. It catches your attention and it keeps you hooked. It teaches you to take risks and to play by the rules, to know what it feels like to win and lose. And maybe, most importantly, it makes you want to become better every day. More about games, playing, even toys and their role in the department named CREATION will find out from Vlad Lazar and Mihnea Gheorghiu. But first of all, let’s see who we are talking with.

VLAD LAZĂR Born and raised in Baia Mare, after graduating from high school, he was supposed to become an artist and after graduating from university a screenwriter, but at 22 years he was entering the word of advertising. And he has been eating concepts for breakfast and gathering a remarkable collection of trophies ever since. Currently he’s the Creative Director of Graffiti BBDO Bucharest, although he doesn’t see himself being the boss type of man. Anyway, what we know for sure is that he succeeds in motivating and getting the best out of his creative people. Talking about games, playing and toys, he confessed to me that the most precious miniature he has ever designed is a funny little boy – his favorite project – a collaboration with his wife – a young, talented artist and miniaturist. „if you want creative workers, give them enough very helpful in this case. Because most of the time to play.” – john cleese used to say. what do time it’s not within my power to offer my creative you think? how do you trigger creative ideas in people more time to play. If it was, I would give your department? them more time to work and even more time to play (and I would prefer that they do both at the I like that you started the interview with one same time). It’s true that time spent playing is an of John Cleese’s quotes. I usually agree with essential fuel for creativity. But it’s also true that everything John Cleese has to say. But that’s not too much fuel can end up flooding the engine. So it

would be interesting if „The Minister of Silly Walks” Give me an example of creative exercise that could tell us when enough time to play becomes you tried, that helped you, which you shared with others. Maybe you can also mention a book too much time to play. with exercises for creative thinking. I don’t like creative exercises. I don’t believe in them. I find that they generate a sort of artificial creativity, forced to manifest itself. There’s nothing more discouraging than the fake-positive attitude of someone saying – Come on everybody, let’s all be creative at the same time! how do you unlock in the moments you circle around? I stop going in circles and I walk in another direction. Then, a bit later, I come back to the problem I had troubles solving. Or if the time doesn’t allow me to do that, I just move on. If I don’t know the right thing to write, I write something wrong, I keep going and I make sure to fix it later. That’s a good piece why is play important in developing creativity? of advice I got from writers with writer’s block. You I wouldn’t say that playing is a way of developing start doing the work, even if you don’t feel you’re the creativity. I would say, instead, that playing is doing it right. You do it wrong and later you come creativity and creativity is playing. They are one back to fix it. It’s easier than looking at a blank page. and the same thing, if we’re talking about creativity what is the greatest idea that came to you as a general concept. If we’re talking about during a game? creativity in an advertising agency, there’s actually I can’t pick one. I think the search for ideas is itself a small difference – advertising creative play on a game (not saying it’s easy, but it can be fun, demand with toys that others choose for them. especially when everything ends well). So almost favorite toys – in childhood, over the years, at all the good ideas I have ever had come during this moment while I was playing. Or while I was resting, letting As a child I used to play with almost anything. I the brain play by itself. wasn’t too picky (from what I can remember). We didn’t get to see too many toy commercials when I was a kid and the first time I got my hands on a toy store’s catalog, just browsing it and imagining I had all those toys was more then enough for me. Much later (or arguably much too late) I discovered another entertaining game – writing. Especially when it wasn’t yet part of my daily job, writing was my favorite way of playing. I wouldn’t want this to sound like a very pretentious answer, but is was and still is one of my favorite things to do, provided that I can afford the luxury of seeing it as a fun game and not as serious mission with a fixed deadline.

what toys can we find on your desk?

worst commercials, toys included

You can’t. I like to keep a clean desk. I’ve only got a small laptop, a piece of paper with some ideas that aren’t ready to be written on the computer yet and a coffee mug. But we have a lot of toys at home. Our home is full of action figures, dolls, scale models, robots, miniature cars, Lego sets, Lego figures and all sorts of miniatures. And all of that without even counting our child’s toys.

Coccolino is really creepy. I’m pretty sure he was hiding a knife somewhere in between all that clean and soft laundry. I think it would have been safer to use Chucky instead.

Can it be said that a creative (“in action”) is as a child during play? If so, why? It’s not the same thing. It would be the same only if you would tell the child what he was allowed to play with, for how long he could play and exactly how he should play. And after that, you would criticize the way he was playing and you would send him back to try playing in a different way.

most popular toys of the ‘00s, as you see it I can’t think of toys as a passing trend. In the end, playing is not that strictly related to the toys. And the most basic toys like the stick and the ball are always in fashion. Also, some of the older toys maintain their charm regardless of the newcomers. Last year I found a ‘90s Game Boy Color on eBay, and it is one of my favorite possessions. I keep it in a drawer and never play with it, that’s true, but knowing that I own it makes me very happy. pick one – furby, pokemon or transformers?

Pokemon makes me think of the cartoon series. The series was enjoyable, but there were too many toys In toy commercials the toys are the product. In and who has the time, the money or the disposition commercials for anything else they are a connection to collect them all? with a more innocent age, a way of evoking a little melancholy and a way of humanizing the brand. Or, Transformers makes me think of expensive and very in some cases, the toy is just a prop that the set bad movies with great sound design. Michael Bay compromised the image of those old, ingenious designer uses to cheer up the set. toys. coolest commercials, toys included Furby is the only one that makes me think of a toy, A cute example that I can remember right now is a but I think of one that I never really liked. I prefer commercial for GoldieBlox, a toy company fighting the old Chimney Sweeper doll (Papusa Cosar). It’s against the stereotypes that girls should only play way cooler than all the three. with pink dolls, kitchen sets and other toys that prepare them to become mothers and housewives. what are you currently reading / playing / The interesting thing is that, instead of showing a watching / enjoying? video with their special toys that help little girls I’m rereading a book I enjoyed a lot 16 years ago, in become future engineers, GoldieBlox built a Rube high school. It’s called “Cosmicomics” and it’s a Goldberg system out of toys you’d normally find collection of science-fiction stories full of charm in a girls room. The commercial is called “Princess that Italo Calvino builds (almost like a game), using Machine”. simple scientific facts as a starting point. toys role in commercials

I’m watching all the movies I should’ve seen in 2014, but I did not have time to. And I’m trying to stay up to date with a long list of interesting podcasts (Radiolab, Frekonomics Radio and Geek’s Guide to the Galaxy among others). I listen to these every day on my way to the office. most playful commercial of 2014/all-time. I can’t remember them by year, but the Old Spice Body Wash commercials with Terry Crews directed

by Tim & Eric are surely the most playful. They Flu pill & Radio Flyer Wagon don’t feature any toys but are, themselves, the Tomorrow you’ll go out to play. work of a team in a great playing mood. Coffee & Barbie let’s suppose the brief is a game. what game There’s no use being a beauty if you’re „Sleeping could it be? beauty”. The brief really is a game. It’s a strategy multiplayer Smartphone & Frisbee game. Best case scenario it’s an “action-adventure”, So big and hard that you can use it as a Frisbee. worst case it becomes a “survival horror”. Toothpaste & Lego If you don’t wash your teeth you’ll have to replace them with Lego blocks. Insurance & Teenage Mutant Ninja Turtles. Teenagers look like mutants and are as restless as ninjas. But unfortunately they don’t have a turtle shell. Get them some insurance! how would the toy/game that you would invent look like? Now that you’re asking, I’ll surely be thinking a lot about it. Never thought about it before. I have no idea. what childhood game would describe the atmosphere in a creative agency? why? “Don’t get mad, bro!” (Nu te supara, frate!) or “Gnome” (Piticot). Any game you can enjoy in a small group and everybody gets to advance happily on a board associate the products with the toys you’d use with colored points, knowing any unlucky dice roll to promote them: can send them back to Start. a. Coffee, sneakers, toothpaste, car, smartphone, what about the client-agency relationship? gas/fuel, flu pill, beer, internet, loans/insurance. It seems as we’ve prepared ourselves all our b. Radio Flyer Wagon, Troll Dolls, Rubik’s Cube, childhood for the life in an advertising agency. The Star Wars Figures, Barbie, Sock Monkey, Slinky, answer is obvious: “Flowers, girls or boys” (Flori, Legos, Frisbee, Ninja Turtles fete sau baieti), the game in which two children make propositions based on a brief, a third one Internet & Troll Dolls. (which holds the power) chooses. If he likes the Internet. The place where you play with trolls. options, that is. If not, he sends the two back to Car & Rubik’s Cube. think about it some more and then come back with It has all the right parts in the right places. new propositions. Sneakers & Slinky what is the definition of the game from a Challenge: Can you reach the top of the stairs creative’s point of view? before it reaches the bottom? I believe the only difference between the definition Fuel & Star Wars Figures from a creative’s point of view and the official Want to go far - far away? one is that for us playing is not strictly tied to the presence of a toy or game. You can play with a Beer & Sock Monkey brief, an idea, some words, an interesting concept Never drink alone! or a problem that must be solved. Otherwise, the process stays the same.

could life be a game? if so, what kind of player do you think you’d make? It not only could, but it is. You learn some basic rules and then, even if you break some of them, as long as you show some fair play, you’re free to have fun from your debut match to your retirement match. I think I’m a defensive midfielder that, when he has a good game, gets a few strike on the goal. let’s say the game is freedom. a freedom limited by rules though. as opposed to creativity how

does it compare? how much do rules matter? Rules matter a lot. If the game is a freedom limited by rules, then creativity (in what advertising is concerned at least) is a game limited by rules. So you have twice as many rules and limitations. But in this case the rules are welcomed. It’s useful to know the shape the playing field, if you are allowed to touch the ball with your hand and if you’re going to shot at a goal or at a basket. Otherwise you risk losing too much time thinking if you’re doing it right and don’t have enough time to enjoy the game.

MIHNEA GHEORGHIU At 19 he became the youngest copywriter in Bucharest. But aspiration was his middle name, so it didn’t last long till he left to conquer the entire world. Actually, when you read about his global journey, you get the feeling that you’re reading an adventure novel, with all kinds of challenges meant to make his stronger and show his real perseverance. Briefly put, in 10 years, he was a part of big and small agencies, he worked a lot, slept a little, faced challenge after challenge in Bucharest, Hamburg, Paris, London, Madrid, Toronto, NY and Bucharest again. Also, he taught the art of advertising at Miami Ad School Madrid, New York and Lagos for 6 years. Nevertheless, he has gathered way too many awards on his desk, if you stop to think that he’s only 29 years old. Since 2013 you can find him at Publicis Bucharest, being the Group Creative Director and a source of inspiration for his colleagues and the students of ADC*RO School. „if you want creative workers, give them enough “rules” are. When you play, there is no real stake, no time to play.” – john cleese used to say. what do fear of failure. No one takes your job, your house, you think? how do you trigger creative ideas in your car, your transplant. You give all you can, as your department? good as you can, no matter what. If you apply 10% of what you learn playing to your real life you still I completely agree. How did it go…? “All work and no get out on top. play, makes Jack a dull boy”. But hey, “All play and no work, makes Jack a boy nobody wants to pay”. favorite toys – in childhood, over the years, at Any creative has to be sure his passion is in his work, this moment not in his play. Otherwise, he will be reeeeeeeally Pfff… Lego, Hide and seek, Targets, Puzzle, Sonic, unhappy. I have no playing “methods”. I think The curse of Monkey Island, Heroes 3, Das Schwarze it’s healthy to do stupid, funny things constantly, Auge (a sort of Dungeons and Dragons, Role which have no purpose. Because it’s fun. playing game pen on paper, but muuuuuuch more why is play important in developing creativity? complex), Diablo, Starcraft, Quake 2, Call of Duty, Dating, God of War, Plants vs Zombies, Photoshop. What I like is that it teaches you early on what

give me an example of creative exercise you’ve tried, that helped you, which you’ve shared with others. maybe you can also mention a book of exercises for creative thinking. Questioning. Recommended for a new team, with a new brief. As its name implies, it’s about asking questions without supplying the answers. You start with the brief, you ask a question (the first one that comes to mind, without thinking too much), and the other person isn’t allowed to give you the answer, but has to answer with another question related to the question you’ve asked (same type of simple question, not a really thought out one). And you keep this up until you fill entire pages of silly things, after which you filter ideas which really have potential. A great method to get quantity in a fun way, quickly – and avoid “staring at the sealing” or “what’s new on Facebook” moments.

And the proof:

what toys can we find on your desk?

Besides the 3 notebooks and 2 and a half pens, I have about 50 things on my desk. I would name them all, but I’ll better take a picture of them. A kendama from the Shukar Kendama guys might The thing here is that a question offers you more be considered a proper toy. The rest might be than an answer. mistaken for toys. Example: Brief ooooon… fresh mackerel. Who loves can it be said that a creative (“in action”) and a mackerel? Does he love it more than sturgeon? child playing are much alike? if so, why? What made him like mackerel more than sturgeon? How does sturgeon feel about it? What would Theoretically, yes. Practically, it happens less and sturgeon do to be top choice again? Who else is a less, it seems. On the one hand, a child plays just for himself and is absorbed by play 100%. On the top choice? Etc. other hand, the creative, even on good briefs, has Just hearing the questions you imagine thousands to find the best solution, the fastest and the easiest, more story beginnings than if you both stare at the get a prize for it, make someone happy etc. Rarely sealing or your phone. do I see “play”. The brain is about 80% scrambled, I don’t have a book on creative exercises. All busy with projections and fantasies which aren’t exercises I know of are gathered with my hard work even its. That’s why it’s healthy to constantly do from different places with different people. things just for yourself. How do you unlock in the moments you circle around? I draw retarded stick figures that relate to nothing.

toy’s role in commercials. Toys always look good. coolest commercials, toys included

what is the greatest idea that came to you There are a lot of them. This comes to mind, speaking during a game? of toys. I have no idea. I fondly remember a silly thing we did last year on Valentine’s. Flappy Bird madness had just begun, it became famous and you couldn’t download it anymore.

And one of my all-time favorites, in the “I wish I’d Time, Scandal, Agents of Shield and I can barely done that” category wait for Gotham to begin again. And other movies on the internet. I’m happy to get the time to enjoy anything. most playful commercial of 2014/all-time? Lego movie. let’s suppose the brief is a game. what game could it be? Don’t be mad, bro. associate the products with the toys you’d use to promote them: After all these years, I still find it so relevant. Oh, also any LEGO. worst commercials, toys included

a. Coffee, sneakers, toothpaste, car, smartphone, fuel, flu pill, beer, internet, loans/insurance. b. Radio Flyer Wagon, Troll Dolls, Rubik’s Cube, Star Wars Figures, Barbie, Sock Monkey, Slinky, Legos, Frisbee, Ninja Turtles. With a little time and being less serious, I think I could use any toy with any product. how would the toy/game that you would invent look like? I would make a console game that influences objects, places and people in reality. With actors, events, show, the whole deal. To have you play more, but to also get you out of the house, visit places to the end of the earth just to see if it really happened.

You can watch the review here. But even so, toys always look good. most popular toys of the ‘00s – as you see it Lego, anything that is PlayStation & Co, sex toys and mobile games. Of course, toys are cute, until you figure out how to work you dad’s iPhone. Otherwise, we buy toys because they look good. If you start talking about action figures after a certain age, someone will come and tell you there’s a special place reserved for you. pick one - furby, pokemon or transformers? I’ll have to go with Transformers here. what are you currently watching/enjoying?

reading/playing/ what childhood game would describe the atmosphere in a creative agency? why?

While mortals sleep (short stories) by Vonnegut. Seriously speaking, puzzle. You need time and Not playing enough. Bob’s Burgers, Adventure patience to fit all the pieces together in order to

create something bigger. Otherwise, tag. what about the client-agency relationship? Country, country, we want soldiers.

let’s say the game is freedom. a freedom limited by rules though. as opposed to creativity how does it compare? how much do rules matter?

The game is to have as much of a good time with what you have. When you start playing, you know the limitations. We laugh, we joke, but only between the walls. As a creative, you won’t know the rules It’s an activity very popular at weddings. until you’ve finished your work. The rules always could life be a game? If so, what kind of player change. It seems wrong to impose rules from the do you think you’d make? beginning. So, first step, creativity is boundless. Life is the biggest first person RPG I’ve ever seen. Then, when the „not like that” start, you have to be As for myself, I think I manage, although I’ve never sure you have enough, so that in the end there’s still something left to keep you happy. As creativity checked my points. is concerned, it’s ok to be greedy. what is the definition of the game from a creative’s point of view?

URBAN PRINCESS Photographed by EDWARD ANINARU

Dress / Lia Aram Shoes / Musette

Dress / Manuri Shoes / Musette Accessories / Dragoș Crăiță

//ASSISTANTS// Cezar Tabac Zia Vey //MAKE-UP// Costina Lumezeanu //MODEL// Nelia Porut, Avenue Models //LOCATION// Urban Space

DANILO SPACCA the game audacity Photographed by CATRINEL MARLON

A long bridge immersed in the fog connects it to civilization. Civita di Bagnoregio is isolating itself more and more due to the gradual erosion of the hill and the surrounding valley. â&#x20AC;&#x153;The dying cityâ&#x20AC;?, so nicknamed, populated by twelve inhabitants, is fantastically surreal. Watching from afar it seems made of cardboard and the atmosphere that surrounds it gives it a touch of mysterious fascination. It all began as a game, when we decided to go to this multifaceted location, wonderful and sinister, populated by friendly people and characterized by a cold and desolate setting. A game made of audacity and creativity, passion and people. And a hair stylist who, in the footsteps of Edward Scissorhands, discovered the creeks of the dead city, squares, bridge and spent time to cut the hair of death dolls surrounded by a chilling fog. Let the games begin.

DANILO SPACCA TELLING… It is uncommon to find someone as myself being a hair stylist. I have faced and still encounter many difficulties especially in my field, that of fashion, also made appearance and aesthetics. With determination, willpower and a pinch of audacity I managed to make the people I work with appreciate me, to convey them my passion. tell the people that don’t know you yet, a bit about yourself. I’m 23, up to 19 I lived in a town near L’Aquila where I was born. I moved to Rome to attend the academy to become a hair stylist. It has always

been my passion, when I was 15 I made my first haircut to my mom. From that moment I decided that would be my future. Today I’m a hair stylist, I live between cinema and fashion system.

how did you decide to become a hairstylist? Despite my young age I faced several steps before I get to do what I do today. Or better before I get to be what I am today. When I was 15, I knew what I wanted to do with my future, after attending the academy in Rome I have experienced but still I was not fully satisfied. I took my footstool and I became a freelance hair stylist. More creativity, dynamism, personality. It’s a world that belongs to me more. how was it for you to enter the industry and make a name for yourself? Instinct and passion, it’s the perfect combination that keeps me going. Along with the curiosity of the reality that surrounds me and the speed with which I have to work to stay ahead. From the technical point of view I would call out of the box, this is because when the instinct to guide one can not speak of technique. what are the most common misconceptions that you encountered? At the beginning I started for fun, or rather for pleasure. Then I found myself in the world of cinema and fashion. I realized that it takes adrenaline, clarity, determination, readiness. I had to take the situation just by myself, no one guided me. Initially I was building automatically the steps then everything faded to become more natural. I have had positive feedback without my noticing. what projects are closer to your heart? Each project contributes to create my personality representing a source of inspiration for my future work. The most important project in which I worked was “L’Errore”, the short film directed by Brando De Sica for the handbags brand Catherinelle of Catrinel Marlon. A beautiful work that raised me artistically and it was important for my career having won the

Advertising Award for the seventh edition of ASVOFF, the contest of fashion films created by the fashion icon Diane Pernet. tell us a bit about your work process. My work starts from a mental mood, I’m inspired by most of the major international magazines and then I interpret them in my own way. A hair stylist needs to understand what drives the story, get into the head of the actress or model in order to create a certain feeling to not make her feel uncomfortable. It is important always be present on the set, knowing when to act without being intrusive. what is it photographers look for in a hairstylist? Everything stems from the combination of creativity and speed, both guided by instinct, that lead in the art of craftsmanship. what do you think your biggest assets were so far? Don’t fool ourselves, being a character is natural that people are curious to understand who I am, what I do and how I work. I could - and I’m still working - to transform a defect in a fine, or rather a cause for curiosity. A “good” curiosity, natural, without bias, that distincts me from the common making me the only one of my kind. if you would have to do something else for a living, what would it be? I don’t know. I grew up with this idea so there is nothing else I wanted to do. Or at least I couldn’t imagine otherwise. what would your advice be to young upcoming hairstylists? Given my young age I don’t feel able to give advice. I don’t have the right awareness as I am the first who still need to learn. We must seize everything that is given to us always with appropriate evaluation criteria and always follow what we would like to do.

//LOCATION// Hostaria Del Ponte, Località Mercatello – Bagnoregio (VT) //STYLIST// Carlo Lucidi //MODEL// Danilo Spacca //TEXT// Silvia Vetere

Hat / Kristina Dragomir

GR ANDSTAND Photographed by CRISTIAN NICULAE

Hat / Kristina Dragomir Corset / Cristina Savulescu via Moja.ro

Body / Alexandra Calafeteanu

Corset & dress / Cristina Savulescu via Moja.ro

Body & pants / Lia Aram

Red pants / Cristina Savulescu Fringes / Lia Aram

Dress / Alexandra Calafeteanu

Dress / Lia Aram Hat / Kristina Dragomir

//ART DIRECTION// Adrian Cozma //SCENOGRAPHY// Cristina Milea //STYLING// Ema Banita (pages 83, 85, 88, 90, 98-100) //MAKE-UP// Diana Ionescu Maybelline New Tork (pages 93, 96-103) Monica Panait (pages 82-92, 94-95, 104) Irina Cajvaneanu (Assistant) Mirela Marin (Assistant) //HAIR// Claudiu Alex Sarghe //CHOREOGRAPHY// Stefan Lupu //MODEL// Yasmine Ody //ACTORS// Olimpiu Blaj Adrian Ciobanu Alina Petrica Aron Alexandru Lucian Anca Florescu Stefan Straton

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GIRLS AND ROLE-PLAYING Written by Ficaa Bălăncan

I feel like throwing up every time I see a box with a painted carousel on it or hear someone singing La vie en rose – they remind me of a game that should never be played, as little Julien would say at the beginning of a movie that has changed me – Jeux d`enfants. “Cap ou pas cap?” – Truth or Dare? – the game twisted my mind, no doubt. Am I the one to blame because hide-and-seek wasn`t enough to keep me busy? No, it`s all because of Yan Samuel, the director of this beautiful movie about two people that love each other, but never seem to get on the same page – yeah, it`s the story with “when I want you – you don`t want me and when you change your mind it`s to late.” Oh, timing is a bitch! I kept watching the movie over and over again with my close friends and what happens when you see something for a long time? You end up wanting that. So we all started to play our own mini versions and it has cost us a great deal of time. In my case, after almost a decade, the players still make a display of powers. But we both grew and we play on an imaginary chess board, overlapped to the real world. Only when I learned the rules I understood that the Queen is the most powerful

piece in the game and if she leaves … the King will be in big trouble. That was the point when I started to appreciate the royal flush I held in my hands and the aces up my sleeve. Now, when I get challenges in a subtle manner, I brutally reject them – I don`t play Russian Roulette with my soul, time and money. Eleven years later the world is blown away by a trilogy and something in the air tells me that new games are about to begin. A lady decided that growing old is quite boring and midlife crisis sucks so she started writing her fantasies and stirred the imagination of women all around the world. E.L. James with Fifty shades of Grey – of course! Some of my friends didn`t even leave the house until they devoured the books. Others stated that it was a complete waste of time. No matter what side they took – I guarantee that all my friends can`t wait to see the movie. Women don`t like to be told what to do... unless they`re naked – well, that`s certainly a game that all women want to play. But for how long will each be willing to stay submissive to their own version of Grey, because not every story has a happy end, right?

WOLVES Photographed by RICCARDO GHILARDI

//EDITING & RETOUCH// Mirko Zeppieri

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